{"id":748,"date":"2019-08-26T13:58:52","date_gmt":"2019-08-26T13:58:52","guid":{"rendered":"https:\/\/new.gidaperakendecileri.org\/?p=748"},"modified":"2021-02-05T13:00:25","modified_gmt":"2021-02-05T13:00:25","slug":"dunya-perakendesinin-basina-migros-grubu-icra-baskani-ozgur-tort-secildi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=748","title":{"rendered":"Ara\u015ft\u0131rman\u0131n Yeni G\u00fcndemi: Dayan\u0131kl\u0131l\u0131k\/Resilience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"748\" class=\"elementor elementor-748\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb3dba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cb3dba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b9c6851\" data-id=\"4b9c6851\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-649b8508 elementor-widget elementor-widget-text-editor\" data-id=\"649b8508\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><strong>Yaln\u0131zca ara\u015ft\u0131rman\u0131n geli\u015fimine odaklanan ve geliri sosyal projelere aktar\u0131lan \u2018Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019n\u0131n 10.\u2019su ge\u00e7ti\u011fimiz g\u00fcnlerde ger\u00e7ekle\u015ftirildi. Konferans\u0131n bu y\u0131lki temas\u0131, son g\u00fcnlerin \u00f6nemli g\u00fcndem maddelerinden biri olan \u201cDayan\u0131kl\u0131l\u0131k\/Resilience\u201d oldu. \u00a0<\/strong><\/h3><p>Bu y\u0131l 10. defa ger\u00e7ekle\u015ftirilen Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019nda pazarlama ve ara\u015ft\u0131rman\u0131n en s\u0131cak konular\u0131, Dayan\u0131kl\u0131l\u0131k\/Resilience merce\u011finde ele al\u0131nd\u0131. Dayan\u0131kl\u0131l\u0131k\/Resilience\u2019a ula\u015fmada kat\u0131l\u0131mc\u0131lara ilham verecek ara\u015ft\u0131rma teknikleri, yakla\u015f\u0131mlar\u0131 ve d\u00fcnyan\u0131n \u00e7e\u015fitli co\u011frafyalar\u0131nda benzer s\u00fcre\u00e7leri ya\u015fam\u0131\u015f \u00fclkelerin deneyimlerini i\u00e7eren re\u00e7eteler, uzman konu\u015fmac\u0131lar taraf\u0131ndan payla\u015f\u0131ld\u0131.<\/p><p>Moderat\u00f6r\u00fc\u011f\u00fcn\u00fc Ba\u015fak \u015eeng\u00fcl\u2019\u00fcn ger\u00e7ekle\u015ftirdi\u011fi konferans\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 Konferans Ba\u015fkan\u0131 ve Ipsos\u2019un T\u00fcrkiye CEO\u2019su Sidar Gedik\u00a0yapt\u0131. Gedik konu\u015fmas\u0131nda \u015funlar\u0131 dile getirdi: \u201cD\u00fcnyada ya\u015fanan ticari gerginlikler, jeopolitik belirsizlikler gibi nedenler, k\u00fcresel ekonomide belirsiz bir d\u00f6neme i\u015faret ederken, \u00fclkemizde de son d\u00f6nemde ya\u015fanan ekonomik dalgalanmalar kolay bir d\u00f6nemin i\u00e7inde olmad\u0131\u011f\u0131m\u0131z\u0131 bize g\u00f6steriyor. Dengelenme-Disiplin-De\u011fi\u015fim kodlar\u0131 ile haz\u0131rlanan 2019-2021 d\u00f6nemini kapsayan Yeni Ekonomi Program\u0131 \u00e7er\u00e7evesinde bir dengelenme y\u0131l\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz 2019\u2019un toplum t\u00fcm kesimlerinde bir m\u00fccadele y\u0131l\u0131 olaca\u011f\u0131 g\u00f6r\u00fcn\u00fcyor. Dayan\u0131kl\u0131l\u0131k\/Resilience ise bu belirsiz d\u00f6nemi ba\u015far\u0131ya d\u00f6n\u00fc\u015ft\u00fcren bir kavram olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<br \/>\u0130\u00e7inden ge\u00e7ilen zor d\u00f6nemde \u201c\u0130\u015f d\u00fcnyas\u0131 i\u00e7in dayan\u0131kl\u0131l\u0131k ne demek?\u201d diye bakt\u0131\u011f\u0131m\u0131zda en \u00f6nemli olan konunun bu zor ko\u015fullara ayak uydurmak, her \u015feyin ba\u015f\u0131nda buna uygun hareket etmek ve bunu sahip oldu\u011fumuz her \u015feyle birlikte yapmak oldu\u011funu g\u00f6r\u00fcyoruz. Sahip olduklar\u0131m\u0131z ise insanlar\u0131m\u0131z; yani hem \u00e7al\u0131\u015fanlar\u0131m\u0131z hem t\u00fcketicilerimiz\/m\u00fc\u015fterilerimiz, hizmetlerimiz, \u00fcr\u00fcnlerimiz ve marka de\u011ferimiz. Zor d\u00f6nemleri atlat\u0131rken bulaca\u011f\u0131m\u0131z ve uygulayaca\u011f\u0131m\u0131z \u00e7\u00f6z\u00fcmler, bu d\u00f6nem sona erdi\u011finde bu sayd\u0131klar\u0131m\u0131z\u0131n kayb\u0131na yol a\u00e7m\u0131\u015f olmamal\u0131. Konferans\u0131m\u0131z kapsam\u0131nda dayan\u0131kl\u0131l\u0131\u011fa ula\u015fmada bu geni\u015f kavramlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak olabildi\u011fince pek \u00e7ok konuya de\u011finmeye \u00e7al\u0131\u015ft\u0131k. Hem profesyonel hem de toplumsal payla\u015f\u0131m i\u00e7in hepimize g\u00fczel bir f\u0131rsat sunan Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019n\u0131n bu y\u0131l 10.\u2019sunu ger\u00e7ekle\u015ftirmekten de ayr\u0131ca gurur duyuyoruz.\u201d<\/p><p><strong>Her Y\u00f6n\u00fcyle Dayan\u0131kl\u0131l\u0131k<\/strong><br \/>Konferans\u0131n di\u011fer konu\u015fmac\u0131lar\u0131 da \u201cDayan\u0131kl\u0131l\u0131k\u201d ana temas\u0131 \u00e7er\u00e7evesinde \u00e7ok \u00f6nemli ba\u015fl\u0131klara de\u011findi. Konferansta a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla yer alan T\u0130M Ba\u015fkan\u0131 \u0130smail G\u00fclle, ihracatla dayan\u0131kl\u0131l\u0131\u011fa ula\u015fmak konusunda de\u011ferlendirmelerini iletti.<\/p><p>Davran\u0131\u015f bilimiyle pazarlama ara\u015ft\u0131rmalar\u0131n\u0131 birle\u015ftirerek Ipsos\u2019ta inovatif yakla\u015f\u0131mlar geli\u015ftiren Colin Strong, \u201cT\u00fcketicilerle \u0130lgili Taze \u0130\u00e7g\u00f6r\u00fcler Elde Etmek i\u00e7in Bilin\u00e7 D\u0131\u015f\u0131n\u0131 Ara\u015ft\u0131rmak\u201d ba\u015fl\u0131kl\u0131 sunumunda bilin\u00e7d\u0131\u015f\u0131 ve bilin\u00e7li olarak g\u00f6sterilen davran\u0131\u015flar\u0131n ayr\u0131m\u0131ndan bahsetti ve davran\u0131\u015flar\u0131m\u0131z\u0131 \u015fekillendiren zihnimizin farkl\u0131 y\u00f6nlerini anlamak i\u00e7in bir \u00e7er\u00e7eve sundu.<\/p><p>Ipsos \u0130ngiltere\u2019den Jill Telford ve Big Sofa \u015firketinden Kirsty Fuller ise yapay zek\u00e2 ve insan uzmanl\u0131\u011f\u0131 kullan\u0131larak olu\u015fturulan G\u00f6rsel \u0130\u00e7g\u00f6r\u00fc Sistemi\u2019nin detaylar\u0131n\u0131 \u201cVideolar\u0131 Analiz Ederek Davran\u0131\u015f\u0131n Kodlar\u0131n\u0131 \u00c7\u00f6zmek\u201d ba\u015fl\u0131kl\u0131 konu\u015fmalar\u0131nda \u00f6rneklerle anlatt\u0131. Davran\u0131\u015f de\u011fi\u015fiklikleri b\u00fcy\u00fck ve k\u00fc\u00e7\u00fck oranlarda ger\u00e7ekle\u015fiyor. B\u00fcy\u00fck davran\u0131\u015f de\u011fi\u015fikliklerini geleneksel veri toplama y\u00f6ntemleriyle \u00f6l\u00e7\u00fcmlemek ve takip edebilmek m\u00fcmk\u00fcn. \u0130nsanlar\u0131n geli\u015ftirdi\u011fi g\u00fcnl\u00fck jestler ve \u00e7\u00f6z\u00fcmler gibi daha k\u00fc\u00e7\u00fck davran\u0131\u015flar\u0131 anlamak, bu davran\u0131\u015flar\u0131 yakalay\u0131p \u00fcr\u00fcn ve hizmetlerle ilgili geri bildirim sa\u011flayacak \u015fekilde analiz etmek i\u00e7in de yapay zeka ve insan uzmanl\u0131\u011f\u0131 art\u0131k devrede. Bunlar\u0131n yan\u0131 s\u0131ra Al\u0131\u015fveri\u015f\u00e7i Davran\u0131\u015flar\u0131 da konferans\u0131n \u00f6nemli konular\u0131 aras\u0131nda yer ald\u0131. G\u00fcn\u00fcm\u00fczde online al\u0131\u015fveri\u015f y\u00fckseli\u015fini h\u0131zla s\u00fcrd\u00fcr\u00fcyor. Bu y\u00fckseli\u015f s\u00fcrecinde markalar\u0131n al\u0131\u015fveri\u015f\u00e7i davran\u0131\u015flar\u0131n\u0131 anlamalar\u0131 da b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Ipsos Perakende Ara\u015ft\u0131rmalar\u0131 Global Ba\u015fkan Yard\u0131mc\u0131s\u0131 Stuart Wood da al\u0131\u015fveri\u015f\u00e7i davran\u0131\u015flar\u0131n\u0131 etkileyen son trendleri ve karar a\u015famas\u0131ndan teslimata kadar online al\u0131\u015fveri\u015f\u00e7i yolculu\u011funu yeniden tan\u0131mlayan iDNA yakla\u015f\u0131m\u0131n\u0131 konferansta \u201cGeli\u015fen Online Perakendecilik Ortam\u0131nda Al\u0131\u015fveri\u015f\u00e7i Davran\u0131\u015flar\u0131n\u0131 Anlamak\u201d ba\u015fl\u0131\u011f\u0131yla anlatt\u0131. Konferansta son olarak d\u00fcnyaca \u00fcnl\u00fc giri\u015fimci ve Tent Vakf\u0131\u2019n\u0131n Kurucusu Hamdi Ulukaya da Dayan\u0131kl\u0131l\u0131k konusundaki g\u00f6r\u00fc\u015flerini aktard\u0131.<\/p><p><strong>T\u00fcrkiye\u2019yi Anlama K\u0131lavuzu<\/strong><br \/>T\u00fcrkiye\u2019nin en geni\u015f kapsaml\u0131 ya\u015fam tarz\u0131 ara\u015ft\u0131rmalar\u0131ndan olan T\u00fcrkiye\u2019yi Anlama K\u0131lavuzu kapsam\u0131nda, uzman akademisyenlerle birlikte toplumsal k\u00fcmeler \u00e7al\u0131\u015fmas\u0131 yap\u0131ld\u0131. Toplumu anlamak ad\u0131na yeni bir pencere a\u00e7an bu \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131, Ipsos T\u00fcketici Panelleri Global ve T\u00fcrkiye Lideri Ahu \u015eendilmen ve Sosyolog Prof. Dr. Nil\u00fcfer Narl\u0131 taraf\u0131ndan ilk kez Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019nda a\u00e7\u0131kland\u0131.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Yaln\u0131zca ara\u015ft\u0131rman\u0131n geli\u015fimine odaklanan ve geliri sosyal projelere aktar\u0131lan \u2018Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019n\u0131n 10.\u2019su ge\u00e7ti\u011fimiz g\u00fcnlerde ger\u00e7ekle\u015ftirildi. Konferans\u0131n bu y\u0131lki temas\u0131, son g\u00fcnlerin \u00f6nemli g\u00fcndem maddelerinden biri olan \u201cDayan\u0131kl\u0131l\u0131k\/Resilience\u201d oldu. \u00a0 Bu y\u0131l 10. defa ger\u00e7ekle\u015ftirilen Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019nda pazarlama ve ara\u015ft\u0131rman\u0131n en s\u0131cak konular\u0131, Dayan\u0131kl\u0131l\u0131k\/Resilience merce\u011finde ele al\u0131nd\u0131. Dayan\u0131kl\u0131l\u0131k\/Resilience\u2019a ula\u015fmada kat\u0131l\u0131mc\u0131lara ilham verecek ara\u015ft\u0131rma teknikleri, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/08\/ipsos-konferans.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ara\u015ft\u0131rman\u0131n Yeni G\u00fcndemi: Dayan\u0131kl\u0131l\u0131k\/Resilience - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.gidaperakendecileri.org\/?p=748\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ara\u015ft\u0131rman\u0131n Yeni G\u00fcndemi: Dayan\u0131kl\u0131l\u0131k\/Resilience - GPD\" \/>\n<meta property=\"og:description\" content=\"Yaln\u0131zca ara\u015ft\u0131rman\u0131n geli\u015fimine odaklanan ve geliri sosyal projelere aktar\u0131lan \u2018Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019n\u0131n 10.\u2019su ge\u00e7ti\u011fimiz g\u00fcnlerde ger\u00e7ekle\u015ftirildi. Konferans\u0131n bu y\u0131lki temas\u0131, son g\u00fcnlerin \u00f6nemli g\u00fcndem maddelerinden biri olan \u201cDayan\u0131kl\u0131l\u0131k\/Resilience\u201d oldu. \u00a0 Bu y\u0131l 10. defa ger\u00e7ekle\u015ftirilen Ara\u015ft\u0131rmada Yenilikler Konferans\u0131\u2019nda pazarlama ve ara\u015ft\u0131rman\u0131n en s\u0131cak konular\u0131, Dayan\u0131kl\u0131l\u0131k\/Resilience merce\u011finde ele al\u0131nd\u0131. Dayan\u0131kl\u0131l\u0131k\/Resilience\u2019a ula\u015fmada kat\u0131l\u0131mc\u0131lara ilham verecek ara\u015ft\u0131rma teknikleri, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.gidaperakendecileri.org\/?p=748\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-26T13:58:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-05T13:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/08\/ipsos-konferans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1183\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ph16171887571_m2ho1594\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ph16171887571_m2ho1594\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=748#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=748\"},\"author\":{\"name\":\"ph16171887571_m2ho1594\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"headline\":\"Ara\u015ft\u0131rman\u0131n Yeni G\u00fcndemi: Dayan\u0131kl\u0131l\u0131k\/Resilience\",\"datePublished\":\"2019-08-26T13:58:52+00:00\",\"dateModified\":\"2021-02-05T13:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=748\"},\"wordCount\":946,\"image\":{\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=748#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/08\/ipsos-konferans.jpg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=748\",\"url\":\"http:\/\/www.gidaperakendecileri.org\/?p=748\",\"name\":\"Ara\u015ft\u0131rman\u0131n Yeni G\u00fcndemi: Dayan\u0131kl\u0131l\u0131k\/Resilience - 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