{"id":7201,"date":"2025-05-12T05:41:35","date_gmt":"2025-05-12T05:41:35","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=7201"},"modified":"2025-05-12T05:58:25","modified_gmt":"2025-05-12T05:58:25","slug":"cpolar-sirketlerinin-tedarik-zinciri-operasyonlarina-yatirim-yaparak-surecleri-donusturuyor","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=7201","title":{"rendered":"CPO\u2019lar, \u015eirketlerinin Tedarik Zinciri Operasyonlar\u0131na Yat\u0131r\u0131m Yaparak S\u00fcre\u00e7leri D\u00f6n\u00fc\u015ft\u00fcr\u00fcyor"},"content":{"rendered":"\t\t
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Ernst & Young, K\u00fcresel CPO 2025 Ara\u015ft\u0131rmas\u0131\u2019n\u0131 yay\u0131nlad\u0131. Ara\u015ft\u0131rmaya g\u00f6re, 2025\u2019in dinamik d\u00fcnyas\u0131nda \u00fcst d\u00fczey sat\u0131n alma y\u00f6neticileri (CPO’lar), h\u0131zlanan teknolojik yeniliklerin, jeopolitik de\u011fi\u015fikliklerin ve artan \u00e7evresel, sosyal ve y\u00f6neti\u015fim (ESG) standartlar\u0131n\u0131n \u015fekillendirdi\u011fi bir ortamda aktif roller \u00fcstlenerek liderliklerini s\u00fcrd\u00fcr\u00fcyorlar. K\u00fcresel de\u011fi\u015fimlerin bir araya gelmesi ise \u015firketlere ve CPO\u2019lara hem zorluklar hem de baz\u0131 f\u0131rsatlar sunuyor. <\/strong><\/span><\/h3><\/div>

Ernst & Young (EY) taraf\u0131ndan haz\u0131rlanan, T\u00fcrkiye\u2019den de \u00fcst d\u00fczey sat\u0131n alma y\u00f6neticilerinin kat\u0131ld\u0131\u011f\u0131 K\u00fcresel CPO 2025 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131; d\u00fcnya genelinde \u00f6nde gelen \u015firketlerin sat\u0131n alma alan\u0131ndaki i\u00e7g\u00f6r\u00fclerini ve de\u011ferlendirmelerini yans\u0131t\u0131yor.<\/span><\/p>

Ara\u015ft\u0131rmaya g\u00f6re, 2025\u2019in dinamik d\u00fcnyas\u0131nda, \u00fcst d\u00fczey sat\u0131n alma y\u00f6neticileri (CPO’lar), teknolojik yenilikler, jeopolitik de\u011fi\u015fiklikler ve artan \u00e7evresel, sosyal ve y\u00f6neti\u015fim (ESG) standartlar\u0131n\u0131n \u015fekillendirdi\u011fi bir ortamda liderliklerini daha \u00f6n saflarda yer alarak s\u00fcrd\u00fcr\u00fcyorlar. K\u00fcresel fakt\u00f6rlerin bir araya gelmesi hem zorluklar hem de f\u0131rsatlar sunuyor ve ayr\u0131ca ara\u015ft\u0131rmada pandemi sonras\u0131ndaki d\u00f6nemde stratejik \u00fc\u00e7\u00fcnc\u00fc taraf i\u015f birliklerinin ve yenilik\u00e7i teknolojilere ili\u015fkin sat\u0131n alma yeteneklerinin de artan \u00f6neminin alt\u0131 \u00e7iziliyor.<\/span><\/p>

Bu durum kar\u015f\u0131s\u0131nda CPO\u2019lar\u0131n; \u015firketlerin tedarik zinciri operasyonlar\u0131na y\u00f6nelik yat\u0131r\u0131m yapmaya ve bu s\u00fcre\u00e7leri d\u00f6n\u00fc\u015ft\u00fcrmeye devam edece\u011fi, dijital ara\u00e7lar\u0131 ve geli\u015ftirilmi\u015f yetkinliklerini kullanarak s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi destekleyebilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>

CPO’lar Stratejilerini Uzun Vadeli De\u011fer Sa\u011flamaya Y\u00f6nlendiriyor<\/span><\/strong>
EY ara\u015ft\u0131rmas\u0131na g\u00f6re; enflasyon, ticaret politikalar\u0131, de\u011fi\u015fen piyasa ko\u015fullar\u0131, artan maliyetler ve ekonomik istikrars\u0131zl\u0131k sat\u0131n alma stratejilerinin yeniden g\u00f6zden ge\u00e7irilmesine neden olurken, bu fakt\u00f6rler k\u00fcresel \u00e7aptaki sat\u0131n alma liderlerinin en \u00f6ncelikli endi\u015feleri olarak \u00f6ne \u00e7\u0131k\u0131yor. Ekonomik bask\u0131lar\u0131 y\u00f6netmeye y\u00f6nelik bu yakla\u015f\u0131m, piyasa dalgalanmalar\u0131n\u0131n \u00fcstesinden gelebilmek i\u00e7in daha etkili kurumsal tedarik zinciri stratejilerine duyulan ihtiyac\u0131n alt\u0131n\u0131 \u00e7iziyor.<\/span><\/p>

Ayr\u0131ca ara\u015ft\u0131rma, politika yap\u0131c\u0131lar\u0131n ekonomik rekabet g\u00fcc\u00fc ve egemenli\u011fi sa\u011flamaya yard\u0131mc\u0131 olacak politikalar\u0131 g\u00fc\u00e7lendirme, ticari korumac\u0131l\u0131\u011f\u0131 ve sanayi politikalar\u0131n\u0131 geni\u015fletme olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funu vurguluyor. Bu e\u011filimin, tedarik\u00e7i konumland\u0131rmalar\u0131n\u0131 \u00e7e\u015fitlendirmesi ve enflasyonist bask\u0131lar\u0131 s\u00fcrd\u00fcrmesi sebebiyle \u015firketlerin sat\u0131n al\u0131m faaliyetlerini etkileyebilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Son olarak s\u00fcregelen jeopolitik rekabetler ise, k\u00fcresel ekonomiyi daha karma\u015f\u0131k hale getirerek ve s\u0131n\u0131r \u00f6tesi i\u015f operasyonlar\u0131 i\u00e7in rekabet ortam\u0131 olu\u015fturarak \u015firketlerin \u00fcr\u00fcn tedarik edebilecekleri pazarlar\u0131 etkileyebilece\u011finden bahsediliyor.<\/span><\/p>

CPO’lar \u015eirketlerinde Verimlili\u011fi ve De\u011feri Art\u0131rmak i\u00e7in Yeteneklere Yat\u0131r\u0131m\u0131 \u00d6nceliklendiriyor<\/span><\/strong>
Ara\u015ft\u0131rmaya kat\u0131lan CPO\u2019lar\u0131n %84’\u00fc, tedarik zinciri departman\u0131ndaki yetenek ve becerilerin geli\u015ftirilmesini \u015firketlerinde uzun vadeli de\u011fer sa\u011flanmas\u0131 i\u00e7in bir \u00f6ncelik olarak belirtiyor. Ancak CPO’lar g\u00fc\u00e7l\u00fc yetenekleri elde tutma, geli\u015ftirme ve \u00e7ekme konusunda baz\u0131 zorluklarla kar\u015f\u0131la\u015f\u0131yorlar. Bu nedenle, CPO’lar\u0131n sat\u0131n alma profesyonellerine y\u00f6nelik stratejilerini belirlerken etkili bir i\u015f g\u00fcc\u00fc olu\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in yetenek liderleriyle birlikte \u00e7al\u0131\u015fmas\u0131 \u00f6nem ta\u015f\u0131yor.<\/span><\/p>

Ara\u015ft\u0131rmaya kat\u0131lan CPO’lar\u0131n %80’i, \u00f6n\u00fcm\u00fczdeki y\u0131lda sat\u0131n alma yetkinliklerini geli\u015ftirmek i\u00e7in \u00fc\u00e7 ana strateji uygulamay\u0131 planlad\u0131\u011f\u0131n\u0131 belirtiyor. Bu stratejiler; verimlili\u011fin art\u0131r\u0131lmas\u0131na y\u00f6nelik s\u00fcre\u00e7lerin geli\u015ftirilmesi (%85), profesyonel e\u011fitim ve geli\u015fim programlar\u0131yla sat\u0131n alma ekiplerinin yetkinliklerinin g\u00fc\u00e7lendirilmesi (%82) ve i\u015f operasyonlar\u0131n\u0131 iyile\u015ftirmede geli\u015ftirilmi\u015f teknoloji \u00e7\u00f6z\u00fcmlerinden faydalan\u0131lmas\u0131 (%81) olarak s\u0131ralan\u0131yor. Ayr\u0131ca en iyi yetenekleri \u00e7ekmek ve elde tutmak i\u00e7in ara\u015ft\u0131rmaya kat\u0131lan CPO’lar\u0131n %70’i, kariyer geli\u015fim yollar\u0131 ve terfi f\u0131rsatlar\u0131 sunmay\u0131 da \u00f6nceliklendiriyor.<\/span><\/p>

CPO’lar Rekabet Avantaj\u0131 Elde Etmek i\u00e7in Yapay Zek\u00e2ya ve Dijital Ara\u00e7lara Y\u00f6neliyor<\/span><\/strong>
Ara\u015ft\u0131rmaya kat\u0131lan k\u00fcresel CPO’lar\u0131n sadece %36’s\u0131 g\u00fcn\u00fcm\u00fczde GenAI teknolojisini etkin bir \u015fekilde kullan\u0131rken, \u00f6n\u00fcm\u00fczdeki 3 y\u0131l i\u00e7inde \u00e7o\u011funlu\u011funun (%80), departmanlar\u0131n\u0131n verimlili\u011fini art\u0131rmak i\u00e7in baz\u0131 s\u00fcre\u00e7lerde \u00fcretken yapay zek\u00e2 (GenAI) kullanmay\u0131 planlad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u0130\u015f operasyonlar\u0131nda; s\u00f6zle\u015fme s\u00fcreci y\u00f6netiminden (%19), dijital analiz (%17) ile risk ve uyum de\u011ferlendirmesi gibi (%15) konulara kadar GenAI \u00e7\u00f6z\u00fcmlerini kullanmay\u0131 planlad\u0131klar\u0131 belirtiliyor. Ayr\u0131ca CPO\u2019lar\u0131n \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde, geli\u015fmi\u015f veri analiti\u011fi, robotik s\u00fcre\u00e7 otomasyonu, makine \u00f6\u011frenimi ve kullan\u0131c\u0131 deneyimi gibi alanlara da odaklanmas\u0131 bekleniyor. Bununla birlikte, ara\u015ft\u0131rmaya kat\u0131lan CPO\u2019lar\u0131n yar\u0131s\u0131ndan \u00e7o\u011fu (%59) teknolojik geli\u015fim i\u00e7in ayr\u0131lan b\u00fct\u00e7elerinin %6 ile %15 aras\u0131nda oldu\u011funu belirtiyor.<\/span><\/p>

CPO’lar Sat\u0131n Alma Stratejilerini S\u00fcrd\u00fcr\u00fclebilirlik Hedefleriyle Uyumlu Hale Getiriyor<\/span><\/strong>
Ara\u015ft\u0131rmaya g\u00f6re, tedarik ve sat\u0131n alma s\u00fcre\u00e7lerinde, s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nemi giderek art\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lan CPO\u2019lar\u0131n %42\u2019si s\u00fcrd\u00fcr\u00fclebilirli\u011fi, \u00f6n\u00fcm\u00fczdeki y\u0131l\u0131n tedarik stratejilerinde en \u00f6nemli \u00fc\u00e7 konudan biri olarak belirtiyor. K\u0131sa vadede CPO’lar \u00f6ncelikle de\u011fer, tasarruf, tedarik\u00e7i esnekli\u011fi ve tedarik\u00e7i performans\u0131 gibi geleneksel \u00f6l\u00e7\u00fctlere odaklan\u0131rken; CPO\u2019lar\u0131n %75\u2019i uzun vadede enflasyon, piyasa ko\u015fullar\u0131, tedarik zinciri riski ve d\u00fczenleyici de\u011fi\u015fiklikler gibi zorluklara ra\u011fmen, s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 uygulamalar\u0131 benimsemeyi planl\u0131yor. Bununla birlikte, sat\u0131n alma s\u00fcreci kapsam\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in b\u00fct\u00e7e ayr\u0131lmas\u0131yla ilgili olarak, kat\u0131l\u0131mc\u0131lar\u0131n %51’i kurulu\u015flar\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirlik hedefleri \u00fczerinde \u00f6nemli bir etki yaratmak i\u00e7in yeterli fon ay\u0131rd\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/p>

EY ara\u015ft\u0131rmas\u0131na g\u00f6re, CPO’lar\u0131n \u015firketlerinin b\u00fcy\u00fcmesinde destek olabilecekleri be\u015f ad\u0131m \u015fu \u015fekilde s\u0131ralan\u0131yor:<\/span><\/strong><\/em>
Pazarda \u00f6ne \u00e7\u0131k\u0131lmas\u0131:<\/strong> H\u0131zl\u0131 bir \u015fekilde uyum sa\u011flamak, toplam sahip olma maliyetini belirlemek ve \u00fc\u00e7\u00fcnc\u00fc taraf harcamalar\u0131n\u0131n sa\u011flayabilece\u011fi de\u011ferleri belirlemek i\u00e7in yapay zek\u00e2 destekli kategori y\u00f6netimi ve stratejik kaynak sa\u011flama olanaklar\u0131ndan yararlan\u0131lmal\u0131d\u0131r.<\/span>
Yapay zek\u00e2n\u0131n g\u00fcc\u00fcnden yararlan\u0131lmas\u0131:<\/strong> \u0130\u015f operasyonlar\u0131nda yapay zek\u00e2, analitik ve kullan\u0131c\u0131 deneyimi (UX) \u00e7\u00f6z\u00fcmlerinin uygulanmas\u0131 yoluyla otomasyon, h\u0131z, verimlilik ve pazar de\u011fi\u015fikliklerine kar\u015f\u0131 daha h\u0131zl\u0131 yan\u0131t verilmesini sa\u011flayacakt\u0131r.<\/span>
Yetenek geli\u015fimine yat\u0131r\u0131m yap\u0131lmas\u0131:<\/strong> Profesyonel e\u011fitim, geli\u015fim ve rotasyon programlar\u0131 gibi \u00e7al\u0131\u015fanlar\u0131n tam potansiyellerine ula\u015fmalar\u0131n\u0131 sa\u011flayacak yeni te\u015fvikler yoluyla yetenek, beceri ve kariyer geli\u015fimi desteklenmelidir.<\/span>
Uzun vadeli s\u00fcrd\u00fcr\u00fclebilirli\u011fe odaklan\u0131lmas\u0131:<\/strong> Etkiyi ve de\u011feri en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in tedarik zinciri s\u00fcrd\u00fcr\u00fclebilirli\u011fi giri\u015fimleri, organizasyonun \u00f6ncelikli hedefleriyle uyumlu hale getirilmelidir.<\/span>
\u0130\u015f ortakl\u0131\u011f\u0131 geli\u015ftirilmesi:<\/strong> Tedarik\u00e7ilerin inovasyon, verimlilik ve de\u011fer sa\u011flama potansiyelini a\u00e7\u0131\u011fa \u00e7\u0131karmak i\u00e7in payda\u015flara y\u00f6nelik g\u00fcvenilir ve stratejik ortakl\u0131klar geli\u015ftirilmelidir.<\/span><\/p>

EY T\u00fcrkiye Tedarik Zinciri ve Operasyonlar Dan\u0131\u015fmanl\u0131\u011f\u0131 Lideri ve \u015eirket Orta\u011f\u0131 Arda Kara\u00e7elebi ara\u015ft\u0131rma ile ilgili \u015fu de\u011ferlendirmelerde bulundu: \u201cEY K\u00fcresel CPO 2025 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re; sat\u0131n alma liderlerinin (CPO) bir\u00e7ok fakt\u00f6r\u00fcn \u015fekillendirdi\u011fi dinamik d\u00fcnyada yol haritalar\u0131n\u0131 \u00e7izebilmek i\u00e7in maliyetleri optimize etmek gibi yaln\u0131zca k\u0131sa vadeli konulara odaklanmakla kalmay\u0131p, uzun vadede geli\u015fen teknolojilerden ve veriye dayal\u0131 i\u00e7g\u00f6r\u00fclerden yararlanmak, yetkinlikleri geli\u015ftirmek, ayn\u0131 zamanda tedarik zinciri boyunca inovasyon, s\u00fcrd\u00fcr\u00fclebilirlik ve esneklik gibi konular\u0131 te\u015fvik etmeleri gerekiyor. EY ara\u015ft\u0131rmas\u0131 sat\u0131n alman\u0131n gelece\u011finin, geleneksel s\u0131n\u0131rlar\u0131n \u00f6tesinde de\u011fer sa\u011flama kapasitesine sahip oldu\u011funu vurgulayarak kurulu\u015flar\u0131 giderek daha karma\u015f\u0131k ve dinamik hale gelen bir pazar ortam\u0131nda ba\u015far\u0131l\u0131 olmalar\u0131 i\u00e7in CPO\u2019lar\u0131n uygulayabilece\u011fi 5 ad\u0131m\u0131 \u00f6ne \u00e7\u0131kar\u0131yor. Ba\u015far\u0131ya ula\u015fmak i\u00e7in esneklik, h\u0131z ve verimlilik ihtiyac\u0131 yapay zeka ile beraber yar\u0131n\u0131m\u0131z\u0131 \u015fekillendiriyor.\u201d<\/span><\/p>

Ara\u015ft\u0131rmay\u0131 indirmek i\u00e7in t\u0131klay\u0131n\u0131z.<\/span><\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ernst & Young, K\u00fcresel CPO 2025 Ara\u015ft\u0131rmas\u0131\u2019n\u0131 yay\u0131nlad\u0131. Ara\u015ft\u0131rmaya g\u00f6re, 2025\u2019in dinamik d\u00fcnyas\u0131nda \u00fcst d\u00fczey sat\u0131n alma y\u00f6neticileri (CPO’lar), h\u0131zlanan teknolojik yeniliklerin, jeopolitik de\u011fi\u015fikliklerin ve artan \u00e7evresel, sosyal ve y\u00f6neti\u015fim (ESG) standartlar\u0131n\u0131n \u015fekillendirdi\u011fi bir ortamda aktif roller \u00fcstlenerek liderliklerini s\u00fcrd\u00fcr\u00fcyorlar. K\u00fcresel de\u011fi\u015fimlerin bir araya gelmesi ise \u015firketlere ve CPO\u2019lara hem zorluklar hem de baz\u0131 f\u0131rsatlar […]<\/p>\n","protected":false},"author":1,"featured_media":7202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-7201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/ey-satinalma-arastirmasi-2025.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nCPO\u2019lar, \u015eirketlerinin Tedarik Zinciri Operasyonlar\u0131na Yat\u0131r\u0131m Yaparak S\u00fcre\u00e7leri D\u00f6n\u00fc\u015ft\u00fcr\u00fcyor - 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