{"id":7158,"date":"2025-05-07T06:47:53","date_gmt":"2025-05-07T06:47:53","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=7158"},"modified":"2025-05-07T06:54:02","modified_gmt":"2025-05-07T06:54:02","slug":"e-ticaret-hacmi-3-trilyon-162-milyon-lira-oldu","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=7158","title":{"rendered":"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ticaret Bakanl\u0131\u011f\u0131’na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu, Ticaret Bakan\u0131 \u00d6mer Bolat\u2019\u0131n kat\u0131l\u0131m\u0131yla d\u00fczenlenen toplant\u0131da kamuoyuyla payla\u015f\u0131ld\u0131.<\/strong><\/span><\/h3><\/div>

T\u00fcrkiye’de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc Raporu, Ticaret Bakan\u0131 \u00d6mer Bolat\u2019\u0131n da kat\u0131ld\u0131\u011f\u0131 bir toplant\u0131yla tan\u0131t\u0131ld\u0131. Rapora g\u00f6re e-ticaret i\u015fletmelerinin sekt\u00f6rlere g\u00f6re da\u011f\u0131l\u0131m\u0131nda yemek sekt\u00f6r\u00fc ilk s\u0131rada yer ald\u0131. Yemek sekt\u00f6r\u00fc %21,63 ile en y\u00fcksek orana sahip olurken bu sekt\u00f6r\u00fc %15,64 ile giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc, %12,24 ile elektronik ve %11,12 ile ev, bah\u00e7e, mobilya ve dekorasyon sekt\u00f6rleri takip etti. E-Ticaret, g\u0131da ve s\u00fcpermarket sekt\u00f6r\u00fcn\u00fcn de y\u00fczde 5’ine ula\u015fm\u0131\u015f durumda. <\/span><\/p>

T\u00fcrkiye\u2019nin 2024 y\u0131l\u0131 e-ticaret hacmi 3 trilyon T\u00fcrk liras\u0131n\u0131 a\u015ft\u0131<\/span><\/strong>
\u00dclkemizde e-ticaret hacmi 2024 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %61,7 artarak 3 trilyon T\u00fcrk liras\u0131n\u0131 a\u015ft\u0131. \u0130\u015flem say\u0131s\u0131 ise 5 milyar 910 milyon adet olarak ger\u00e7ekle\u015fti.<\/span><\/p>

Perakende e-ticaret hacmi 2024 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %63,7 artarak 1 trilyon 619 milyar T\u00fcrk liras\u0131na ula\u015ft\u0131. Perakende e-ticaret i\u015flem say\u0131s\u0131 ise bir \u00f6nceki y\u0131la g\u00f6re %10,1 art\u0131\u015f g\u00f6stererek 1 milyar 850 milyon adet olarak ger\u00e7ekle\u015fti.<\/span><\/p>

2019-2024 y\u0131llar\u0131 aras\u0131nda genel e-ticaret hacminin y\u0131ll\u0131k bile\u015fik b\u00fcy\u00fcme oran\u0131 %85,66\u2019ya ve ayn\u0131 d\u00f6nemde perakende e-ticaret hacminin y\u0131ll\u0131k bile\u015fik b\u00fcy\u00fcme oran\u0131 ise %90,82\u2019ye ula\u015ft\u0131.<\/span><\/p>

ABD dolar\u0131 baz\u0131nda e-ticaret hacmi 2019-2024 y\u0131llar\u0131 aras\u0131nda %274 art\u0131\u015f g\u00f6sterdi<\/span><\/strong>
2019 y\u0131l\u0131nda 23 milyar 940 milyon ABD dolar\u0131 olan e-ticaret hacmi, her y\u0131l istikrarl\u0131 bir \u015fekilde artarak 2023 y\u0131l\u0131nda 77 milyar 890 milyon ABD dolar\u0131na, 2024 y\u0131l\u0131nda ise bir \u00f6nceki y\u0131la g\u00f6re %15\u2019lik art\u0131\u015f ile 89 milyar 580 milyon ABD dolar\u0131na ula\u015ft\u0131. 2019-2024 y\u0131llar\u0131 aras\u0131nda ABD dolar\u0131 baz\u0131nda art\u0131\u015f oran\u0131 %274 olarak ger\u00e7ekle\u015fti.<\/span><\/p>

2024 y\u0131l\u0131nda e-ticaretin GSYH i\u00e7indeki pay\u0131 %6,5 oldu<\/span><\/strong>
2024 y\u0131l\u0131nda yurt i\u00e7inde ger\u00e7ekle\u015fen e-ticaret hacminin, T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K) taraf\u0131ndan 43 trilyon 410 milyar 514 milyon TL olarak a\u00e7\u0131klanan gayri safi yurt i\u00e7i has\u0131lam\u0131z (GSYH) i\u00e7indeki pay\u0131 %6,5 oldu.<\/span><\/p>

E-ticaretin genel ticarete oran\u0131 2024 y\u0131l\u0131nda %19,1 olarak ger\u00e7ekle\u015fti<\/span><\/strong>
E-ticaretin genel ticaret i\u00e7indeki pay\u0131 ilk \u00e7eyrekte y\u00fcksek, ikinci \u00e7eyrekte azalan, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte dura\u011fan ve son \u00e7eyrekte ise kampanyalar\u0131n etkisiyle tekrar y\u00fckselen ancak y\u0131l\u0131n son ay\u0131nda d\u00fc\u015fen bir seyir izledi.<\/span><\/p>

E-ticaret i\u015fletmelerinin sekt\u00f6rlere g\u00f6re da\u011f\u0131l\u0131m\u0131nda yemek sekt\u00f6r\u00fc ilk s\u0131rada yer ald\u0131<\/span><\/strong>
E-ticaret ekosisteminde faaliyet g\u00f6steren i\u015fletmelerin sekt\u00f6rlere g\u00f6re da\u011f\u0131l\u0131m\u0131nda, yemek sekt\u00f6r\u00fc %21,63 ile en y\u00fcksek orana sahip olurken bu sekt\u00f6r\u00fc %15,64 ile giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc, %12,24 ile elektronik ve %11,12 ile ev, bah\u00e7e, mobilya ve dekorasyon sekt\u00f6rleri takip etti.<\/span><\/p>

2024 y\u0131l\u0131nda giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc ilk s\u0131rada yer ald\u0131<\/span><\/strong>
2024 y\u0131l\u0131nda e-ticaret hacminden en b\u00fcy\u00fck pay\u0131 alan sekt\u00f6r 301 milyar 340 milyon T\u00fcrk liras\u0131 ile giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc olurken bu sekt\u00f6r\u00fc s\u0131ras\u0131yla 208 milyar 900 milyon T\u00fcrk liras\u0131 ile havayollar\u0131, 180 milyar 230 milyon T\u00fcrk liras\u0131 ile seyahat, ta\u015f\u0131mac\u0131l\u0131k ve depolama ve 176 milyar 920 milyon T\u00fcrk liras\u0131 ile elektronik sekt\u00f6rleri izledi.<\/span><\/p>

T\u00fcrkiye’de e-ticaret sekt\u00f6r\u00fc 2024 y\u0131l\u0131nda da b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcrken, t\u00fcketici e\u011filimleri ve talep dinamikleri do\u011frultusunda e-ticarette en \u00e7ok tercih edilen \u00fcr\u00fcnler; ayakkab\u0131, ti\u015f\u00f6rt, elbise, mont, pantolon gibi giyim \u00fcr\u00fcnleri ve elektrikli s\u00fcp\u00fcrge, diz\u00fcst\u00fc bilgisayar, cep telefonu gibi teknoloji \u00fcr\u00fcnleri ile kitaplar oldu.<\/span><\/p>

E-ticaret harcamalar\u0131n\u0131n %58\u2019i kad\u0131n taraf\u0131ndan yap\u0131ld\u0131<\/span><\/strong>
2024 y\u0131l\u0131 itibar\u0131yla pazar yerleri \u00fczerinden ger\u00e7ekle\u015fen e-ticaret harcamalar\u0131n\u0131n %58\u2019i kad\u0131n %42\u2019si ise erkek kullan\u0131c\u0131lar taraf\u0131ndan yap\u0131ld\u0131.<\/span>
Giyim, ayakkab\u0131 ve aksesuar, medikal, ki\u015fisel bak\u0131m ve kozmetik ile evcil hayvan \u00fcr\u00fcnleri sekt\u00f6rlerinde kad\u0131n kullan\u0131c\u0131lar daha fazla harcama yaparken elektronik, havayollar\u0131 ile seyahat, ta\u015f\u0131mac\u0131l\u0131k ve depolama sekt\u00f6rlerinde ise erkek kullan\u0131c\u0131lar daha fazla harcama yapt\u0131.<\/span><\/p>

E-ticaret harcamalar\u0131n\u0131n ya\u015f gruplar\u0131na g\u00f6re da\u011f\u0131l\u0131m\u0131 dikkat \u00e7ekiyor<\/span><\/strong>
2024 y\u0131l\u0131 verilerine g\u00f6re, e-ticaret harcamalar\u0131n\u0131n ya\u015f grubu ve cinsiyete g\u00f6re da\u011f\u0131l\u0131m\u0131nda kad\u0131n ve erkek kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan en y\u00fcksek oranlar 30-34 ya\u015f aral\u0131\u011f\u0131nda g\u00f6r\u00fcld\u00fc.<\/span>
20-44 ya\u015f aral\u0131\u011f\u0131ndaki kullan\u0131c\u0131lar a\u011f\u0131rl\u0131kl\u0131 olarak giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fcnde harcama yaparken, 35-44 ya\u015f aral\u0131\u011f\u0131ndaki kullan\u0131c\u0131lar aras\u0131nda giyim harcamalar\u0131 y\u00fcksek seyretmekle birlikte ev, bah\u00e7e, mobilya ve dekorasyon ile elektronik sekt\u00f6rlerinin pay\u0131nda art\u0131\u015f g\u00f6r\u00fcld\u00fc.<\/span>
45-64 ya\u015f aral\u0131\u011f\u0131nda ise ev, bah\u00e7e, mobilya ve dekorasyon sekt\u00f6r\u00fc dikkat \u00e7ekerken, 50 ya\u015f ve \u00fczeri gruplarda havayollar\u0131 sekt\u00f6r\u00fcne d\u00f6n\u00fck harcamalar\u0131n artt\u0131\u011f\u0131 g\u00f6zlemlendi.<\/span>
Yemek sekt\u00f6r\u00fcn\u00fcn toplam harcamalar i\u00e7indeki oran\u0131n\u0131n ise ya\u015f gruplar\u0131 y\u00fckseldik\u00e7e azald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/span><\/p>

E-ticarette en \u00e7ok tercih edilen \u00f6deme y\u00f6ntemi %66 ile kartl\u0131 \u00f6demeler oldu<\/span><\/strong>
E-ticarette kullan\u0131lan \u00f6deme y\u00f6ntemleri incelendi\u011finde %66 ile kartl\u0131 \u00f6demeler ilk s\u0131rada yer al\u0131rken, bunu s\u0131ras\u0131yla %26 ile havale\/EFT \u00f6demeleri, %3 ile kap\u0131da \u00f6deme ve %5 ile di\u011fer \u00f6deme t\u00fcrleri takip etti.<\/span>
Kartl\u0131 \u00f6demelerin %65\u2019i 3D secure g\u00fcvenlik y\u00f6ntemiyle yap\u0131ld\u0131.<\/span><\/p>

2024 y\u0131l\u0131nda en \u00e7ok al\u0131\u015fveri\u015f Kas\u0131m kampanyalar\u0131 d\u00f6neminde yap\u0131ld\u0131.<\/span><\/strong>
May\u0131s ve Kas\u0131m aylar\u0131nda, i\u015flem say\u0131lar\u0131nda b\u00fcy\u00fck s\u0131\u00e7ramalar ya\u015fand\u0131. Bu tepe noktalar, kas\u0131m kampanya g\u00fcnleri ile Anneler G\u00fcn\u00fcn\u00fcn \u00f6ncesindeki g\u00fcnlerde meydana geldi. Nisan ve Haziran aylar\u0131nda i\u015flem say\u0131lar\u0131nda bir miktar azalma ger\u00e7ekle\u015fti.<\/span>
Kas\u0131m kampanyalar\u0131n\u0131n ger\u00e7ekle\u015fti\u011fi d\u00f6nemde e-ticarette en y\u00fcksek i\u015flem say\u0131lar\u0131na ula\u015f\u0131l\u0131rken y\u0131lba\u015f\u0131 gecesi, y\u0131l\u0131n ilk g\u00fcn\u00fc ve dini bayramlar\u0131n oldu\u011fu g\u00fcnlerde di\u011fer g\u00fcnlere g\u00f6re daha az i\u015flem meydana geldi.<\/span><\/p>

En fazla al\u0131\u015fveri\u015f yap\u0131lan g\u00fcn Cumartesi oldu<\/span><\/strong>
T\u00fcrkiye\u2019deki e-ticaret sekt\u00f6r\u00fcndeki i\u015flem yo\u011funlu\u011funun haftan\u0131n g\u00fcnleri ve saat aral\u0131klar\u0131 baz\u0131nda da\u011f\u0131l\u0131m\u0131 incelendi\u011finde saat 20.00\u2019den sonra e-ticaret i\u015flemlerinde g\u00fcn\u00fcn di\u011fer saatlerine g\u00f6re art\u0131\u015f oldu\u011fu g\u00f6zlemlendi. Haftan\u0131n en yo\u011fun i\u015flem yap\u0131lan vakti ise cumartesi saat 10.00- 19.00 aras\u0131 oldu.<\/span><\/p>

H\u0131zl\u0131 ticaret 2024 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %98,1 oran\u0131nda b\u00fcy\u00fcyerek 249 milyar 800 milyon T\u00fcrk liras\u0131na ula\u015ft\u0131<\/span><\/strong>
T\u00fcketicilerin ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnlere dakikalar i\u00e7inde ula\u015fabildi\u011fi h\u0131zl\u0131 ticaret (Q-Commerce), 2024 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %98,1 oran\u0131nda art\u0131\u015f g\u00f6sterirken, h\u0131zl\u0131 ticaret hacminin t\u00fcm e-ticaret hacmi i\u00e7indeki pay\u0131 %8,32 oldu.<\/span>
H\u0131zl\u0131 ticarette yemek sekt\u00f6r\u00fc %66,18 ile di\u011fer sekt\u00f6rlere k\u0131yasla g\u00f6zle g\u00f6r\u00fcl\u00fcr bir farkla listenin en \u00fcst s\u0131ras\u0131nda yer ald\u0131.<\/span>
H\u0131zl\u0131 ticarette en \u00e7ok sat\u0131lan \u00fcr\u00fcn grubu 6 milyar T\u00fcrk liras\u0131 ile gazl\u0131 i\u00e7ecekler olurken, en \u00e7ok sipari\u015f edilen yemek t\u00fcr\u00fc ise 20 milyar 200 milyon T\u00fcrk liras\u0131 ile hamburger oldu. Hamburgeri, 15 milyar 900 milyon T\u00fcrk liras\u0131 ile d\u00f6ner, 14 milyar T\u00fcrk liras\u0131 ile pizza, 12 milyar 600 milyon T\u00fcrk liras\u0131 ile kebap takip etti.<\/span><\/p>

2024 y\u0131l\u0131nda T\u00fcrkiye genelinde 600 bin 800 i\u015fletme e-ticaret faaliyetinde bulundu<\/span><\/strong>
\u00dclkemizde e-ticaret faaliyetinde bulunan i\u015fletmelerin %78,6\u2019s\u0131 \u015fah\u0131s i\u015fletmesi, %17,8\u2019i limited \u015firket ve %3,6\u2019s\u0131 anonim \u015firkettir.<\/span>
T\u00fcrkiye\u2019de e-ticaret faaliyetinde bulunan esnaf i\u015fletmesi sahiplerinin %72,8\u2019i erkek, %27,2\u2019si ise kad\u0131nd\u0131r. Erkek i\u015fletme sahiplerinin \u00e7o\u011funlu\u011fu 35-39 ya\u015f aral\u0131\u011f\u0131nda, kad\u0131n i\u015fletme sahiplerinin \u00e7o\u011funlu\u011fu ise 30-34 ya\u015f aral\u0131\u011f\u0131ndad\u0131r.<\/span>
\u0130stanbul, Ankara, \u0130zmir, Bursa ve Antalya, e-ticaret faaliyetinde bulunan i\u015fletmelerin en \u00e7ok bulundu\u011fu ilk 5 il olarak \u00f6ne \u00e7\u0131kt\u0131.<\/span><\/p>

E-ticarete uyum endeksine g\u00f6re e-ticarete uyumu en y\u00fcksek ilimiz \u0130stanbul<\/span><\/strong>
Bakanl\u0131k\u00e7a geli\u015ftirilen metodoloji sayesinde \u00fclkemizde illerin e-ticarete uyumuna ili\u015fkin bir endeks olu\u015fturuldu.<\/span>
Bu metodolojide yer alan kriterler:<\/span>
– \u0130lin e-ticaret sat\u0131\u015flar\u0131n\u0131n o ilin gayrisafi yurt i\u00e7i has\u0131las\u0131na oran\u0131 (e-GSYH),<\/span>
– \u0130lde e-ticaret faaliyetinde bulunan i\u015fletme say\u0131s\u0131n\u0131n o ildeki toplam i\u015fletme say\u0131s\u0131na oran\u0131 yani ildeki i\u015fletmelerin e-ticarete entegrasyonu,<\/span>
– \u0130l baz\u0131ndaki e-ticaret sat\u0131\u015flar\u0131n\u0131n ildeki e-ticaret al\u0131\u015flar\u0131n\u0131 kar\u015f\u0131lama oran\u0131,<\/span>
– \u0130lde faaliyet g\u00f6steren e-ticaret i\u015fletmesi ba\u015f\u0131na d\u00fc\u015fen e-ticaret sat\u0131\u015f hacmidir.<\/span><\/p>

Endeks skorlar\u0131na g\u00f6re en y\u00fcksek skor alan ve dolay\u0131s\u0131yla e-ticarete uyumu en y\u00fcksek olan ilk 3 il s\u0131ras\u0131yla \u0130stanbul, Kayseri ve \u0130zmir oldu.<\/span><\/p>

E-ticaret sat\u0131\u015flar\u0131 en fazla olan ilk 5 il s\u0131ras\u0131yla \u0130stanbul, Ankara, \u0130zmir, Kocaeli ve Bursa olurken \u0130stanbul, Ankara, \u0130zmir, Bursa ve Antalya, e-ticaret al\u0131\u015flar\u0131n\u0131n en fazla oldu\u011fu ilk 5 il olarak \u00f6ne \u00e7\u0131kt\u0131.<\/span><\/p>

S\u00fcrd\u00fcr\u00fclebilirlik konusunda t\u00fcketiciden t\u00fcketiciye (C2C) e-ticaret dikkate de\u011fer bir potansiyel ortaya koydu<\/span><\/strong>
2024 y\u0131l\u0131nda t\u00fcketiciden t\u00fcketiciye (C2C) sat\u0131\u015flarda i\u015flem hacmi 9 milyar 800 milyon T\u00fcrk liras\u0131na ve i\u015flem say\u0131s\u0131 17 milyon 500 bin adede ula\u015ft\u0131.<\/span>
S\u00fcrd\u00fcr\u00fclebilir e-ticaretin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 %53,25 ile giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc olu\u015ftururken bu sekt\u00f6r\u00fc s\u0131ras\u0131yla %16,32 ile elektronik, %6,86 ile anne ve bebek ve %6,24 ile oyun, oyuncak ve hobi sekt\u00f6rleri izledi.<\/span><\/p>

Dijital e\u011flence ve i\u00e7erik t\u00fcketiminde toplam hacim 19 milyar 600 milyon T\u00fcrk liras\u0131 oldu<\/span><\/strong>
2024 y\u0131l\u0131nda, \u00e7evrim i\u00e7i olarak sat\u0131n al\u0131nan masa\u00fcst\u00fc bilgisayar, oyun konsolu, mobil oyunlar, video, m\u00fczik ve yay\u0131n platformlar\u0131n\u0131n toplam hacmi 19 milyar 600 milyon T\u00fcrk liras\u0131 ve i\u015flem say\u0131s\u0131 ise 95 milyon 700 bin adet olarak ger\u00e7ekle\u015fti.<\/span>
Dijital e\u011flence sekt\u00f6r\u00fcn\u00fcn \u00fc\u00e7 ana kategorisinin (Oyun, Yay\u0131n Platformlar\u0131, M\u00fczik ve Video) hacim ve i\u015flem say\u0131lar\u0131n\u0131n oranlar\u0131na bak\u0131ld\u0131\u011f\u0131nda oyun sekt\u00f6r\u00fcn\u00fcn tutar baz\u0131nda %55 d\u00fczeyinde bir oran ile dijital i\u015flemlerde en b\u00fcy\u00fck pay\u0131 ald\u0131\u011f\u0131, i\u015flem say\u0131s\u0131 baz\u0131nda ise %30\u2019luk bir paya ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Yay\u0131n platformlar\u0131 tutar baz\u0131nda %38 oran\u0131nda pay al\u0131rken, i\u015flem say\u0131s\u0131 baz\u0131nda ald\u0131\u011f\u0131 pay %48 oldu. M\u00fczik ve video sekt\u00f6r\u00fc ise tutar baz\u0131nda %7, i\u015flem say\u0131s\u0131 baz\u0131nda %22\u2019lik paya ula\u015ft\u0131.<\/span><\/p>

Raporu indirmek i\u00e7in t\u0131klay\u0131n\u0131z.<\/span><\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131’na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu, Ticaret Bakan\u0131 \u00d6mer Bolat\u2019\u0131n kat\u0131l\u0131m\u0131yla d\u00fczenlenen toplant\u0131da kamuoyuyla payla\u015f\u0131ld\u0131. T\u00fcrkiye’de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc Raporu, Ticaret Bakan\u0131 \u00d6mer Bolat\u2019\u0131n da kat\u0131ld\u0131\u011f\u0131 bir toplant\u0131yla tan\u0131t\u0131ld\u0131. Rapora g\u00f6re e-ticaret i\u015fletmelerinin sekt\u00f6rlere g\u00f6re da\u011f\u0131l\u0131m\u0131nda yemek sekt\u00f6r\u00fc ilk s\u0131rada yer ald\u0131. Yemek sekt\u00f6r\u00fc %21,63 ile en y\u00fcksek orana sahip […]<\/p>\n","protected":false},"author":1,"featured_media":7159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-7158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nE-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu - GPD<\/title>\n<meta name=\"description\" content=\"Ticaret Bakanl\u0131\u011f\u0131'na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu yay\u0131nland\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=7158\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu - GPD\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131'na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu yay\u0131nland\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=7158\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-07T06:47:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T06:54:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"814\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ph16171887571_m2ho1594\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ph16171887571_m2ho1594\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158\"},\"author\":{\"name\":\"ph16171887571_m2ho1594\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"headline\":\"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu\",\"datePublished\":\"2025-05-07T06:47:53+00:00\",\"dateModified\":\"2025-05-07T06:54:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158\"},\"wordCount\":1833,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg\",\"articleSection\":[\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158\",\"name\":\"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu - GPD\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg\",\"datePublished\":\"2025-05-07T06:47:53+00:00\",\"dateModified\":\"2025-05-07T06:54:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"description\":\"Ticaret Bakanl\u0131\u011f\u0131'na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu yay\u0131nland\u0131.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gidaperakendecileri.org\/?p=7158\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg\",\"contentUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg\",\"width\":1270,\"height\":814},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=7158#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gidaperakendecileri.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#website\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/\",\"name\":\"GPD\",\"description\":\"G\u0131da Perakendecileri Derne\u011fi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gidaperakendecileri.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\",\"name\":\"ph16171887571_m2ho1594\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g\",\"caption\":\"ph16171887571_m2ho1594\"},\"url\":\"https:\/\/www.gidaperakendecileri.org\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu - GPD","description":"Ticaret Bakanl\u0131\u011f\u0131'na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu yay\u0131nland\u0131.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gidaperakendecileri.org\/?p=7158","og_locale":"en_US","og_type":"article","og_title":"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu - GPD","og_description":"Ticaret Bakanl\u0131\u011f\u0131'na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu yay\u0131nland\u0131.","og_url":"https:\/\/www.gidaperakendecileri.org\/?p=7158","og_site_name":"GPD","article_published_time":"2025-05-07T06:47:53+00:00","article_modified_time":"2025-05-07T06:54:02+00:00","og_image":[{"width":1270,"height":814,"url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg","type":"image\/jpeg"}],"author":"ph16171887571_m2ho1594","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ph16171887571_m2ho1594","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158#article","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158"},"author":{"name":"ph16171887571_m2ho1594","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"headline":"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu","datePublished":"2025-05-07T06:47:53+00:00","dateModified":"2025-05-07T06:54:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158"},"wordCount":1833,"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg","articleSection":["Sekt\u00f6rden Haberler"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158","url":"https:\/\/www.gidaperakendecileri.org\/?p=7158","name":"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu - GPD","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage"},"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg","datePublished":"2025-05-07T06:47:53+00:00","dateModified":"2025-05-07T06:54:02+00:00","author":{"@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"description":"Ticaret Bakanl\u0131\u011f\u0131'na ba\u011fl\u0131 E-Ticaret Bilgi Platformu taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019de E-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc\u201d raporu yay\u0131nland\u0131.","breadcrumb":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gidaperakendecileri.org\/?p=7158"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158#primaryimage","url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg","contentUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/05\/eticaret-rapor-turkiye.jpg","width":1270,"height":814},{"@type":"BreadcrumbList","@id":"https:\/\/www.gidaperakendecileri.org\/?p=7158#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gidaperakendecileri.org\/"},{"@type":"ListItem","position":2,"name":"E-Ticaret Hacmi 3 Trilyon 162 Milyon Lira Oldu"}]},{"@type":"WebSite","@id":"https:\/\/www.gidaperakendecileri.org\/#website","url":"https:\/\/www.gidaperakendecileri.org\/","name":"GPD","description":"G\u0131da Perakendecileri Derne\u011fi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gidaperakendecileri.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371","name":"ph16171887571_m2ho1594","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g","caption":"ph16171887571_m2ho1594"},"url":"https:\/\/www.gidaperakendecileri.org\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/7158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7158"}],"version-history":[{"count":16,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/7158\/revisions"}],"predecessor-version":[{"id":7175,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/7158\/revisions\/7175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/media\/7159"}],"wp:attachment":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}