{"id":6971,"date":"2025-02-10T09:29:36","date_gmt":"2025-02-10T09:29:36","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=6971"},"modified":"2025-02-10T09:33:31","modified_gmt":"2025-02-10T09:33:31","slug":"z-kusagi-ve-y-kusagi-degisen-dunyada-amac-ve-ilerleme-arayisinda-deloitteun-2024-y-ve-z-kusagi-arastirmasindan-icgoruler","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=6971","title":{"rendered":"Z Ku\u015fa\u011f\u0131 ve Y Ku\u015fa\u011f\u0131 De\u011fi\u015fen D\u00fcnyada Ama\u00e7 ve \u0130lerleme Aray\u0131\u015f\u0131nda: Deloitte’un 2024 Y ve Z Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131ndan \u0130\u00e7g\u00f6r\u00fcler"},"content":{"rendered":"\t\t
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13. kez yay\u0131nlanan Deloitte’un 2024 Y ve Z Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n bulgular\u0131, Z Ku\u015fa\u011f\u0131 ve Y Ku\u015fa\u011f\u0131n\u0131n finansal g\u00fcvensizlik ve artan iklim kayg\u0131s\u0131yla bo\u011fu\u015ftu\u011funu ortaya koyuyor. T\u00fcrkiye\u2019den de 301 Z Ku\u015fa\u011f\u0131 ve 200 Y Ku\u015fa\u011f\u0131 olmak \u00fczere 501 ki\u015finin kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re ku\u015faklar 2025 i\u00e7in umutlu ancak bir yandan GenAI (\u00fcretken yapay zeka) gibi h\u0131zla geli\u015fen bir teknolojinin i\u015flerini nas\u0131l etkileyece\u011fini d\u00fc\u015f\u00fcn\u00fcrken, di\u011fer yandan daha iyi bir i\u015f\/ya\u015fam dengesi i\u00e7in \u00e7abal\u0131yorlar. <\/strong><\/span><\/h3><\/div>

Ara\u015ft\u0131rmaya g\u00f6re, sosyal ve ekonomik g\u00f6r\u00fcn\u00fcm konusunda ihtiyatl\u0131 bir iyimserlik i\u00e7inde olan Y ve Z ku\u015faklar\u0131n\u0131n neredeyse \u00fc\u00e7te biri 2025\u2019te \u00fclke ekonomilerinin iyile\u015fece\u011fine inan\u0131yor ve ki\u015fisel mali durumlar\u0131 konusunda da bunun paralelinde bir iyile\u015fme bekliyor. Bu ku\u015faklar; \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik konusunda i\u015f se\u00e7imleri ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131yla, i\u015fletmeleri harekete ge\u00e7meleri i\u00e7in te\u015fvik ediyor.

\u0130\u015f G\u00fcvenli\u011fi Endi\u015feleri<\/strong>
Faydalar\u0131na ra\u011fmen, \u00e7al\u0131\u015fanlar\u0131n %60’\u0131 yapay zek\u00e2ya dayal\u0131 otomasyonun i\u015fleri ortadan kald\u0131raca\u011f\u0131ndan korkuyor. \u0130lgin\u00e7 bir \u015fekilde, bu endi\u015fe yapay zek\u00e2n\u0131n g\u00fc\u00e7l\u00fc kullan\u0131c\u0131lar\u0131 aras\u0131nda, kullanmayanlara g\u00f6re daha belirgin. Bu paradoks, n\u00fcansl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 vurguluyor: Yapay zek\u00e2 bireysel i\u015f memnuniyetini ve verimlili\u011fi art\u0131rabilirken, i\u015f g\u00fcvenli\u011fi \u00fczerindeki daha geni\u015f etkileri \u00f6nemli bir endi\u015fe kayna\u011f\u0131 olmaya devam ediyor.<\/span><\/p>

Geli\u015fen \u0130\u015fg\u00fcc\u00fc Dinamikleri<\/strong><\/span>
Z Ku\u015fa\u011f\u0131 ve Y Ku\u015fa\u011f\u0131 i\u015f d\u00fcnyas\u0131n\u0131n ve toplumun yeni liderleri haline geldik\u00e7e, tutumlar\u0131 ve talepleri de i\u015f yerlerini yeniden \u015fekillendiriyor. Ama\u00e7 odakl\u0131 kurulu\u015flarda anlaml\u0131 bir i\u015f, i\u015f ve \u00f6zel ya\u015fam\u0131 dengelemek i\u00e7in esneklik, ruh sa\u011fl\u0131\u011f\u0131 i\u00e7in destekleyici ortamlar, b\u00fcy\u00fcme f\u0131rsatlar\u0131 ve rekabet\u00e7i bir \u00fccret talep ediyorlar. Bu beklentileri kar\u015f\u0131layan i\u015fverenler daha memnun, ba\u011fl\u0131 ve \u00e7evik bir i\u015fg\u00fcc\u00fc bulabilirler.<\/span><\/p>

T\u00fcrk Gen\u00e7leri Daha Karamsar<\/strong><\/span>
T\u00fcm bunlarla birlikte, T\u00fcrkiye \u00f6zelindeki sonu\u00e7lar da \u00f6nemli. Bu ara\u015ft\u0131rmaya T\u00fcrkiye\u2019den kat\u0131l\u0131m sa\u011flayan 501 ki\u015finin \u00f6nemli bir b\u00f6l\u00fcm\u00fc, tam zamanl\u0131 i\u015fte \u00e7al\u0131\u015f\u0131yor ve ekonomik durumun k\u0131sa zamanda iyiye gidece\u011fi y\u00f6n\u00fcnde bir beklentisi yok. Yani, sosyal ve ekonomik g\u00f6r\u00fcn\u00fcm konusunda globale oranla bir nebze daha karamsarlar.<\/span><\/p>

Ayr\u0131ca ekonomik istikrars\u0131zl\u0131k, enflasyon, i\u015fsizlik gibi konular\u0131n son d\u00f6nemde yaratt\u0131\u011f\u0131 olumsuzluklar\u0131n bir yans\u0131mas\u0131 olarak ya\u015fanan hayat pahal\u0131l\u0131\u011f\u0131 her kesimin g\u00fcndeminde oldu\u011fu gibi Y ve Z ku\u015fa\u011f\u0131ndaki \u00e7al\u0131\u015fanlar\u0131n da ajandas\u0131nda \u00f6n s\u0131ralarda. T\u00fcrkiye\u2019deki kat\u0131l\u0131mc\u0131lar\u0131n cevaplar\u0131nda yer alan i\u015fsizlik, g\u00f6\u00e7menlik, gelir e\u015fitsizli\u011fi ve servet da\u011f\u0131l\u0131m\u0131 konular\u0131na odaklanan sonu\u00e7lar\u0131, globalden gelen cevaplarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, Z ku\u015fa\u011f\u0131n\u0131n ya\u015fam maliyeti ve i\u015fsizli\u011fi \u00f6nceliklendirmesinin d\u0131\u015f\u0131nda bir paralellik bulunmuyor.<\/span><\/p>

D\u00fcnya genelinde Z Ku\u015fa\u011f\u0131n\u0131n ba\u015fta gelen konular\u0131:<\/strong><\/span>
Ya\u015fam Maliyeti<\/span>
\u0130\u015fsizlik<\/span>
\u0130klim de\u011fi\u015fikli\u011fi<\/span>
Jenerasyonumun ruh sa\u011fl\u0131\u011f\u0131<\/span>
Su\u00e7\/ki\u015fisel g\u00fcvenlik<\/span><\/p>

T\u00fcrkiye\u2019de Z Ku\u015fa\u011f\u0131n\u0131n ba\u015fta gelen konular\u0131:<\/strong><\/span>
\u0130\u015fsizlik<\/span>
Ya\u015fam Maliyeti<\/span>
G\u00f6\u00e7menlik<\/span>
\u0130stismar<\/span>
Gelir e\u015fitsizli\u011fi\/Servet da\u011f\u0131l\u0131m\u0131<\/span><\/p>

D\u00fcnya genelinde Y Ku\u015fa\u011f\u0131n\u0131n ba\u015fta gelen konular\u0131:<\/strong><\/span>
Ya\u015fam Maliyeti<\/span>
\u0130klim de\u011fi\u015fikli\u011fi<\/span>
Su\u00e7\/ki\u015fisel g\u00fcvenlik<\/span>
Sa\u011fl\u0131k hizmetler\/Hastal\u0131k \u00f6nlemleri<\/span>
Siyasi istikrars\u0131zl\u0131k\/K\u00fcresel \u00e7at\u0131\u015fmalar<\/span><\/p>

T\u00fcrkiye\u2019de Y Ku\u015fa\u011f\u0131n\u0131n ba\u015fta gelen konular\u0131:<\/strong><\/span>
Ya\u015fam Maliyeti<\/span>
Gelir e\u015fitsizli\u011fi\/Servet da\u011f\u0131l\u0131m\u0131<\/span>
G\u00f6\u00e7menlik<\/span>
\u00dclkemdeki\/toplumdaki kutupla\u015fma<\/span>
\u0130\u015fsizlik<\/span><\/p>

\u0130\u015fsizlik, T\u00fcrkiye\u2019deki Z ku\u015fa\u011f\u0131n\u0131n da en \u00f6nemli g\u00f6rd\u00fc\u011f\u00fc ve \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131 ba\u015fl\u0131k. Di\u011fer yandan, globalden gelen sonu\u00e7larda her iki ku\u015fa\u011f\u0131n da iklim de\u011fi\u015fikli\u011fini \u00f6nemli bir konu olarak belirlemi\u015f olmas\u0131na kar\u015f\u0131n T\u00fcrkiye\u2019de bu ba\u015fl\u0131k, en \u00f6nemli ilk 5 konu aras\u0131nda kendisine yer bulam\u0131yor.<\/span><\/p>

Z Ku\u015fa\u011f\u0131 ve Y Ku\u015fa\u011f\u0131 \u0130\u00e7in Daha \u0130yi Bir \u00c7al\u0131\u015fma Ortam\u0131 Yaratmak, Herkes \u0130\u00e7in Daha \u0130yi Bir \u00c7al\u0131\u015fma Ortam\u0131 Yarat\u0131r<\/strong><\/span>
Z ku\u015fa\u011f\u0131 ve Y ku\u015fa\u011f\u0131 i\u015fverenlerinden ve daha geni\u015f anlamda i\u015f d\u00fcnyas\u0131ndan \u00e7ok \u015fey bekliyor. Her iki ku\u015fak da son on y\u0131lda i\u015fverenlerden beklenenlerin s\u0131n\u0131rlar\u0131n\u0131 zorlamada \u00f6nemli bir rol oynad\u0131 ve bunu yapmaya devam edecekleri de a\u00e7\u0131k\u00e7a g\u00f6r\u00fcn\u00fcyor. Ancak istedikleri \u015fey asl\u0131nda ya\u015f\u0131 ne olursa olsun i\u015fg\u00fcc\u00fcndeki \u00e7o\u011fu \u00e7al\u0131\u015fan\u0131n istedi\u011fi \u015fey: Ama\u00e7 odakl\u0131 kurulu\u015flarda anlaml\u0131 i\u015f, i\u015f ve ki\u015fisel \u00f6ncelikler aras\u0131nda denge kurma esnekli\u011fi, kariyerlerinde \u00f6\u011frenmeye ve b\u00fcy\u00fcmeye devam etme f\u0131rsatlar\u0131 ve rekabet\u00e7i \u00fccret ve yan haklar.<\/span><\/p>

T\u00fcm bunlar\u0131 do\u011fru yapmak kolay de\u011fil. \u0130\u015fverenlerin kat\u0131l\u0131m g\u00f6stermesini, dinlemesini ve stratejilerini ayarlamas\u0131n\u0131 gerektiriyor. Ancak bunu do\u011fru yapan kurulu\u015flar, d\u00f6n\u00fc\u015fen d\u00fcnyaya uyum sa\u011flamaya daha iyi haz\u0131rlanm\u0131\u015f, daha memnun, \u00fcretken, gelece\u011fe uygun ve \u00e7evik bir i\u015fg\u00fcc\u00fcne sahip olacak gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>

Hesap Verebilirlik ve De\u011fi\u015fim \u00c7a\u011fr\u0131s\u0131<\/strong><\/span>
Z ku\u015fa\u011f\u0131 ve Y ku\u015fa\u011f\u0131 bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn sadece pasif kat\u0131l\u0131mc\u0131lar\u0131 de\u011fil; hesap verebilirlik ve de\u011fi\u015fim talep ediyorlar. \u0130\u015fletmelerin iklim eyleminden sosyal adalete kadar kritik k\u00fcresel sorunlarda olumlu de\u011fi\u015fim yaratma g\u00fcc\u00fcne sahip oldu\u011funa inan\u0131yorlar. Bu inan\u00e7, daha geni\u015f bir beklentinin alt\u0131n\u0131 \u00e7iziyor: \u0130\u015fletmeler yaln\u0131zca teknolojik de\u011fi\u015fikliklere uyum sa\u011flamakla kalmamal\u0131, ayn\u0131 zamanda ama\u00e7 ve sorumlulukla liderlik etmeli.<\/span><\/p>

Neden \u00d6nemli?<\/strong><\/span>
Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131 \u00e7al\u0131\u015fanlar, modern tarihin i\u015f ve ekonomi alan\u0131ndaki en k\u00f6kl\u00fc de\u011fi\u015fimlerini ya\u015famaya haz\u0131rlan\u0131yor. Uyum sa\u011flamaya haz\u0131r olmalar\u0131, anlaml\u0131 ve destekleyici \u00e7al\u0131\u015fma ortamlar\u0131na y\u00f6nelik talepleriyle birle\u015fti\u011finde \u00e7ok \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131na i\u015faret ediyor. Bu ihtiya\u00e7lara kulak veren ve yan\u0131t bulan i\u015fverenler, h\u0131zla d\u00f6n\u00fc\u015fen bir d\u00fcnyada ba\u015far\u0131l\u0131 olmak i\u00e7in daha iyi bir konumda olacaklar. Bu neslin yeniden beceri kazand\u0131rmaya y\u00f6nelik proaktif yakla\u015f\u0131m\u0131 ve hesap verebilirlik \u00e7a\u011fr\u0131s\u0131, i\u015fg\u00fcc\u00fcn\u00fcn sadece de\u011fi\u015fime uyum sa\u011flamakla kalmay\u0131p onu aktif olarak \u015fekillendirdi\u011fi bir gelece\u011fe i\u015faret ediyor.<\/span><\/p>

Sonu\u00e7 olarak, Deloitte 2024 Z Ku\u015fa\u011f\u0131 ve Y Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131, gelece\u011fi ihtiyatl\u0131 bir iyimserlikle kucaklamaya haz\u0131r bir neslin anl\u0131k g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc sunuyor. Yapay zek\u00e2 i\u015fi yeniden tan\u0131mlamaya devam ettik\u00e7e, bu ku\u015faklar\u0131n esnekli\u011fi, uyum yetene\u011fi ve talepleri yeni bir ekonomik manzaran\u0131n \u015fekillendirilmesinde \u00f6nemli rol oynayacak.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

13. kez yay\u0131nlanan Deloitte’un 2024 Y ve Z Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n bulgular\u0131, Z Ku\u015fa\u011f\u0131 ve Y Ku\u015fa\u011f\u0131n\u0131n finansal g\u00fcvensizlik ve artan iklim kayg\u0131s\u0131yla bo\u011fu\u015ftu\u011funu ortaya koyuyor. T\u00fcrkiye\u2019den de 301 Z Ku\u015fa\u011f\u0131 ve 200 Y Ku\u015fa\u011f\u0131 olmak \u00fczere 501 ki\u015finin kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re ku\u015faklar 2025 i\u00e7in umutlu ancak bir yandan GenAI (\u00fcretken yapay zeka) gibi h\u0131zla geli\u015fen […]<\/p>\n","protected":false},"author":1,"featured_media":6972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-6971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2025\/02\/deloitte-yz-arastirma.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nZ Ku\u015fa\u011f\u0131 ve Y Ku\u015fa\u011f\u0131 De\u011fi\u015fen D\u00fcnyada Ama\u00e7 ve \u0130lerleme Aray\u0131\u015f\u0131nda: Deloitte'un 2024 Y ve Z Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131ndan \u0130\u00e7g\u00f6r\u00fcler - 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