{"id":6842,"date":"2024-11-19T18:03:53","date_gmt":"2024-11-19T18:03:53","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=6842"},"modified":"2024-11-19T18:07:21","modified_gmt":"2024-11-19T18:07:21","slug":"perakendenin-cogaltan-etkisiyle-istihdama-uretime-ve-ekonomiye-katki-buyumeye-devam-ediyoruz","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=6842","title":{"rendered":"Perakendenin \u00c7o\u011faltan Etkisiyle \u0130stihdama, \u00dcretime ve Ekonomiye Katk\u0131 B\u00fcy\u00fcmeye Devam Ediyor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6842\" class=\"elementor elementor-6842\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>10. Ortak Geli\u015fim Kongresi\u2019nde perakendenin kendi ekosistemi ile birlikte \u00e7o\u011falarak b\u00fcy\u00fcyen etkisini ele ald\u0131k.<\/strong><\/span><\/h3><\/div><div class=\"td-paragraph-padding-1\"><p><span style=\"color: #000000;\">19 Kas\u0131m 2024 Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirdi\u011fimiz 10. Ortak Geli\u015fim Kongresi\u2019nde g\u0131da perakendecilerini ve tedarik\u00e7ilerini bir araya getirdik. 900\u2019\u00fcn \u00fcst\u00fcnde profesyonelin Wyndham Grand Levent \u0130stanbul\u2019da bulu\u015ftu\u011fu kongre, e\u015f zamanl\u0131 olarak Digital Network Alka\u015f\u2019ta yay\u0131mland\u0131. <\/span><\/p><p><span style=\"color: #000000;\">Y\u00f6netim Kurulu Ba\u015fkan\u0131m\u0131z Alp \u00d6nder \u00d6zpamuk\u00e7u\u2019nun a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 kongrede, de\u011fi\u015fen al\u0131\u015fveri\u015f dinamikleri, dijitalle\u015fmenin getirdikleri, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131, \u00fcretimin desteklenmesi gibi bir\u00e7ok konu ba\u015fl\u0131\u011f\u0131 ele al\u0131n\u0131rken, sekt\u00f6r\u00fcn ana mesajlar\u0131 \u00f6nemli perakende liderleri taraf\u0131ndan vurguland\u0131. Kongrede h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri pazar\u0131n\u0131n genel durumuna dair g\u00fcncel veriler payla\u015f\u0131l\u0131rken, oturumlarda sekt\u00f6r g\u00fcndemine dair \u00e7al\u0131\u015fmalar, gelece\u011fe haz\u0131rlanma yollar\u0131 ve kapan\u0131\u015fta da d\u00fcnyadaki makro de\u011fi\u015fimler konular\u0131 incelendi.<\/span><\/p><p><strong><span style=\"color: #000000;\">Perakendenin \u00c7o\u011faltan Etkisi ile \u00dclke Ekonomisine Katk\u0131 B\u00fcy\u00fcyor<\/span><\/strong><br \/><span style=\"color: #000000;\">Kongrenin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan \u00d6zpamuk\u00e7u, toplamda 2,85 trilyon liral\u0131k g\u0131da perakendesinde organize kanal\u0131n 1 trilyon liraya ula\u015ft\u0131\u011f\u0131n\u0131 bunun da halen y\u00fczde 35 orana tekab\u00fcl etti\u011fini belirtti. Enflasyonla ve kay\u0131td\u0131\u015f\u0131 ile m\u00fccadelede \u00f6nemli rol oynayan organize perakendenin geli\u015fiminin \u00fclkeye farkl\u0131 alanlarda katk\u0131lar\u0131n\u0131n olaca\u011f\u0131n\u0131 vurgulayan \u00d6zpamuk\u00e7u, bu katk\u0131n\u0131n t\u00fcketici, \u00fcretici, istihdam, kay\u0131tl\u0131 ekonomi, vergi gelirleri ba\u015fl\u0131klar\u0131nda yans\u0131malar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6845 alignleft\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu.jpg\" alt=\"\" width=\"850\" height=\"1276\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu.jpg 850w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-200x300.jpg 200w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-682x1024.jpg 682w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-768x1153.jpg 768w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-696x1045.jpg 696w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-280x420.jpg 280w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-320x480.jpg 320w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-480x721.jpg 480w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/kongre-alp-onder-ozpamulcu-800x1201.jpg 800w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p><p><span style=\"color: #000000;\">Perakendenin ekosistemi ile beraber ekonomiye katk\u0131s\u0131n\u0131n \u00e7arpan etkisi ile artt\u0131\u011f\u0131n\u0131 belirten \u00d6zpamuk\u00e7u \u015f\u00f6yle devam etti: \u201cPerakende, sadece kendisini de\u011fil i\u00e7inde bulundu\u011fu ekosistemin t\u00fcm payda\u015flar\u0131n\u0131n ve dolay\u0131s\u0131yla da \u00fclke ekonomisinin geli\u015fiminde lokomotif g\u00f6revi g\u00f6r\u00fcyor. Ve bu etkiyi her kademede daha da art\u0131rarak \u00e7o\u011falt\u0131yor. Yeni bir ma\u011faza, bir kafe, bir restoran a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn, beraberinde harekete ge\u00e7en sekt\u00f6rleri, ula\u015f\u0131lan yeni t\u00fcketicileri, istihdam eden \u00e7al\u0131\u015fanlar\u0131, bu sat\u0131\u015f noktas\u0131na \u00fcr\u00fcn sa\u011flayan \u00fcretici ve tedarik\u00e7ileri, \u00fcr\u00fcnleri getiren lojistik i\u015fletmesini, daha sayamad\u0131\u011f\u0131m\u0131z bir\u00e7ok bile\u015feni d\u00fc\u015f\u00fcn\u00fcn. Sadece bir ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131nda \u00e7o\u011falarak b\u00fcy\u00fcyen katk\u0131, binlerce ma\u011fazan\u0131n i\u015fleyi\u015finde inan\u0131lmaz boyutlara ula\u015f\u0131yor.\u201d<\/span><\/p><p><span style=\"color: #000000;\">T\u00fcrkiye\u2019nin art\u0131k yeni bir geli\u015fim hikayesi yazmas\u0131 gerekti\u011fini ifade eden \u00d6zpamuk\u00e7u, tar\u0131m ve hayvanc\u0131l\u0131ktan \u00fcretime, lojistikten insan kayna\u011f\u0131na kadar pek \u00e7ok konuda perakende sekt\u00f6r\u00fcn\u00fcn s\u00fcrd\u00fcrd\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalara, \u00fclke \u00e7ap\u0131nda bir yakla\u015f\u0131m gerekti\u011fini, yap\u0131sal reformlarla kalk\u0131nma ekonomisi politikalar\u0131na ihtiya\u00e7 oldu\u011funu belirtti.<\/span><\/p><p><strong><span style=\"color: #000000;\">Organize Perakende \u00dczerinde Yarat\u0131lmaya \u00c7al\u0131\u015f\u0131lan Yanl\u0131\u015f Alg\u0131, T\u00fcketici Taraf\u0131ndan Sat\u0131n Al\u0131nm\u0131yor<\/span><\/strong><br \/><span style=\"color: #000000;\">Enflasyonla m\u00fccadele ve fiyat istikrar\u0131 konusunda organize perakende i\u00e7in yanl\u0131\u015f bir alg\u0131 olu\u015fturuldu\u011funu ama bu alg\u0131n\u0131n t\u00fcketicide bir yans\u0131mas\u0131 olmad\u0131\u011f\u0131n\u0131 da ifade eden \u00d6zpamuk\u00e7u, \u00fcr\u00fcnlerin fiyat olu\u015fumundaki maliyetlerin detayl\u0131 ara\u015ft\u0131r\u0131lmad\u0131\u011f\u0131 ve sorunlar\u0131n k\u00f6k nedenlerine ula\u015f\u0131lmad\u0131\u011f\u0131 durumda, bulunan \u00e7\u00f6z\u00fcmlerin ge\u00e7ici olaca\u011f\u0131n\u0131 vurgulad\u0131. \u00d6zellikle meyve sebze fiyatlar\u0131ndaki tart\u0131\u015fmalara da de\u011finen \u00d6zpamuk\u00e7u: \u201c\u00dclkemizde g\u0131da firesinin 43 milyar dolar seviyesinde olmas\u0131, bunun 15 milyar dolarl\u0131k k\u0131sm\u0131n\u0131n meyve sebzeden olu\u015fmas\u0131, meyve sebze de tarladan rafa giderken fire, i\u015f\u00e7ilik ve nakliyenin \u00e7ok y\u00fcksek a\u011f\u0131rl\u0131\u011f\u0131 sebebiyle bu fiyatlar\u0131n her sat\u0131\u015f noktas\u0131nda tarladan \u00e7ok farkl\u0131 \u015fekilde olu\u015ftu\u011fu g\u00f6rmezden geliniyor. Bu sadece bir fakt\u00f6r. Sebze meyve \u00fcr\u00fcnlerinde modern kanaldaki sat\u0131\u015f noktalar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu kar etmeden veya \u00e7ok c\u00fczi karlarla bu operasyonu y\u00fcr\u00fct\u00fcyor. Bu \u00fcr\u00fcnlerdeki toplam pazar pay\u0131m\u0131z da y\u00fczde 10\u2019u ge\u00e7miyor. A\u00e7\u0131k pazarlar ve ev d\u0131\u015f\u0131 t\u00fcketim bu \u00fcr\u00fcnlerde pazar\u0131n en b\u00fcy\u00fck k\u0131sm\u0131n\u0131 olu\u015fturuyor. Bu alg\u0131 yan\u0131ltmalar\u0131 ger\u00e7ek sorunumuz olan maliyet art\u0131\u015f\u0131 sorununa odaklanman\u0131n \u00f6n\u00fcne ge\u00e7erek bu alandaki vermemiz gereken m\u00fccadeleyi zay\u0131flat\u0131yor ve sorunun b\u00fcy\u00fcmesine neden oluyor. Bu konuda organize perakendenin \u00e7ok g\u00fc\u00e7l\u00fc oldu\u011fu ve benzer n\u00fcfusa sahip oldu\u011fumuz, Almanya ve \u0130ngiltere \u00f6rneklerinde oradaki g\u0131da kay\u0131plar\u0131n\u0131n 8-9 Milyon ton ve 20 Milyar dolar seviyesinde olup bizde 18 Milyon Ton ve 43 Milyar dolar seviyesinde olmas\u0131 bile, organize perakendenin \u00fclkemizde daha da geli\u015fmesi ve rekabet ve verimlili\u011fi art\u0131rmas\u0131na ne kadar ihtiyac\u0131m\u0131z oldu\u011funa somut bir \u00f6rnek.\u201d dedi.<\/span><\/p><p><strong><span style=\"color: #000000;\">Sekt\u00f6r G\u00fcndemine I\u015f\u0131k Tutan Oturumlar \u0130lgiliyle \u0130zlendi<\/span><\/strong><br \/><span style=\"color: #000000;\">G\u0131da sekt\u00f6r\u00fcn\u00fcn \u00e7e\u015fitli payda\u015flar\u0131ndan 900\u2019\u00fcn \u00fcst\u00fcnde profesyonelin kat\u0131ld\u0131\u011f\u0131 Ortak Geli\u015fim Kongresi\u2019nde, ilgiyle beklenen rapor sunumlar\u0131 yer ald\u0131.<\/span><\/p><p><span style=\"color: #000000;\">NIQ (NielsenIQ + GfK) Tu\u0308rkiye Genel Mu\u0308du\u0308r\u00fc \/EEMEA E-Ticaret Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan ve NIQ (NielsenIQ + GfK) Tu\u0308rkiye Perakende Hizmetleri Direkt\u00f6ru\u0308 Serhat Su\u0308kan taraf\u0131ndan sunulan \u00c7oklu Kanal ve Okazyon Denklemini Dogru Anlamak: Bu\u0308yu\u0308meye Boyut Verecek Al\u0131\u015fveri\u015f\u00e7i ve Perakende Trendleri sunumunda, T\u00fcrkiye t\u00fct\u00fcn ve alkol hari\u00e7 FMCG pazar\u0131n\u0131n 2024&#8217;\u00fcn ilk 9 ay\u0131nda hacim olarak %10,7 ciro olarak da %75,4 oran\u0131nda b\u00fcy\u00fcme kaydetti\u011finin alt\u0131n\u0131 \u00e7izen Didem \u015eekerel Erdo\u011fan, global FMCG pazar\u0131n\u0131n son 3 \u00e7eyrektir pozitif hacim b\u00fcy\u00fcmesi kaydederek olumlu bir tablo \u00e7izdi\u011fini; T\u00fcrkiye&#8217;nin ise 2023 ba\u015f\u0131ndan beri s\u00fcrd\u00fcrd\u00fc\u011f\u00fc pozitif hacim performans\u0131n\u0131 son 2 \u00e7eyrekte \u00e7ift haneli b\u00fcy\u00fcmelere ta\u015f\u0131yarak Global ortalamadan pozitif olarak ayr\u0131\u015ft\u0131\u011f\u0131n\u0131 vurgulad\u0131. B\u00fcy\u00fcmeyi hem hacim ve hem de ciro bak\u0131m\u0131ndan \u00f6ne \u00e7eken kategori gruplar\u0131 aras\u0131nda Dondurma, Ev Temizlik \u00dcr\u00fcnleri ve Alkols\u00fcz \u0130\u00e7eceklerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten \u015eekerel Erdo\u011fan, 2024&#8217;\u00fcn ilk 9 ay\u0131nda y\u00fcksek b\u00fcy\u00fcme performans\u0131yla ciro pay\u0131n\u0131 en \u00e7ok artt\u0131ran ilk 3 kategorinin Dondurma, \u00c7ikolata Kaplamal\u0131lar ve Ev Temizleyicileri oldu\u011funu payla\u015ft\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Serhat S\u00fckan ise, FMCG E-Ticaret pazar\u0131n\u0131n geli\u015fimine ili\u015fkin verileri payla\u015ft\u0131. T\u00fcrkiye&#8217;nin FMCG i\u00e7indeki %7\u2019lik online pay\u0131yla Orta Do\u011fu ve Do\u011fu Avrupa\u2019da \u00f6ne \u00e7\u0131kan bir pazar oldu\u011funu vurgulayan Serhat S\u00fckan, online pay\u0131n\u0131n T\u00fcrkiye T\u00fcketici Teknolojisi ve Dayan\u0131kl\u0131 T\u00fcketim \u00dcr\u00fcnleri pazar\u0131nda %23&#8217;l\u00fck bir paya sahip oldu\u011funu ve FMCG bak\u0131m\u0131ndan hen\u00fcz kat edilecek yol oldu\u011funu payla\u015ft\u0131. 2024 y\u0131l\u0131n\u0131n ilk 10 ay\u0131nda offline pazar ile paralel bir ciro b\u00fcy\u00fcme kaydedildi\u011fini payla\u015fan S\u00fckan, FMCG E-Ticaret pazar\u0131nda 2024&#8217;\u00fcn ilk 9 ay\u0131nda en \u00e7ok ciro b\u00fcy\u00fcmesi kaydeden ilk 5 kategorinin Sa\u00e7 J\u00f6lesi, Kek, Ket\u00e7ap, \u00c7erez ve Mayonez oldu\u011funu payla\u015ft\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Didem \u015eekerel Erdo\u011fan \u00c7oklu Kanal ve Okazyon, Yeni T\u00fcketici De\u011ferleri, Kalite Alg\u0131s\u0131, Z Ku\u015fa\u011f\u0131, \u0130novasyon, Ak\u0131ll\u0131 Promosyon ve \u00c7arpraz Medya ba\u015fl\u0131klar\u0131n\u0131n yak\u0131n gelecekte FMCG b\u00fcy\u00fcmesinde \u00e7arpan etkisine sahip olaca\u011f\u0131n\u0131 belirtirken, bu ba\u015fl\u0131klarda NIQ \u00f6l\u00e7\u00fcm ve ara\u015ft\u0131rmalar\u0131na dayanan detayl\u0131 i\u00e7g\u00f6r\u00fcleri de kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131.<\/span><\/p><p><span style=\"color: #000000;\">\u201cDe\u011fi\u015fen Du\u0308nyada Perakendenin Dinamikleri\u201d oturumunda Caff\u00e8 Nero Tu\u0308rkiye CEO\u2019su Ahmet Yan\u0131ko\u011flu moderat\u00f6rl\u00fc\u011f\u00fcnde, \u00c7elebi G\u0131da A.S &amp; Little Caesars Tu\u0308rkiye \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Bora Tanr\u0131verdi, Yemeksepeti Market &amp; Mahalle Genel Mu\u0308du\u0308r\u00fc Bu\u0308lent D\u00f6lek ve McDonald\u2019s Tu\u0308rkiye Tedarik Zinciri Direkt\u00f6ru\u0308 Serta\u00e7 Hamza bir araya geldi. Oturumda, \u00f6zellikle yeme i\u00e7me sekt\u00f6r\u00fcn\u00fcn geli\u015fimi ve gelecek beklentileri farkl\u0131 a\u00e7\u0131lardan ele al\u0131nd\u0131.<\/span><\/p><p><span style=\"color: #000000;\">\u201c\u00dcreten T\u00fcrkiye\u2019de G\u0131da Sekt\u00f6r\u00fcn\u00fcn G\u00fc\u00e7 Birli\u011fi\u201d ba\u015fl\u0131kl\u0131 oturumda, Ekonomi Gazetesi Tar\u0131m Yazar\u0131 Ali Ekber Y\u0131ld\u0131r\u0131m moderat\u00f6rl\u00fc\u011f\u00fcnde, Onur Market Y\u00f6netim Kurulu Ba\u015fkan\u0131 Cemal \u00d6zen, Hatay Valili\u011fi \u0130l Planlama ve Koordinasyon Mu\u0308d\u00fcr\u00fc Mustafa \u00d6rg\u00fct, A\u011f\u0131rnas Mimarsinan Kad\u0131n Kooperatifi Ba\u015fkan\u0131 \u015eerife Tural ve Tavuk D\u00fcnyas\u0131 CEO\u2019su Volkan Mumcu, tar\u0131m ve hayvanc\u0131l\u0131\u011f\u0131n desteklenmesinin \u00f6nemi ile bu yolda yap\u0131lmas\u0131 gerekenleri ba\u015far\u0131 \u00f6rnekleriyle birlikte ele ald\u0131lar.<\/span><\/p><p><span style=\"color: #000000;\">Kongrenin en ilgi \u00e7ekici oturumlar\u0131, \u201cLiderlerin Perspektifinden Sekt\u00f6ru\u0308n Gelece\u011fi\u201d ba\u015fl\u0131\u011f\u0131yla ger\u00e7ekle\u015fen, moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u0130leti\u015fim ve Finans Dan\u0131\u015fman\u0131 Dr. Artun\u00e7 Kocabalkan\u2019\u0131n yapt\u0131\u011f\u0131, Alshaya Group \u2013 Avrasya (Tu\u0308rkiye, Azerbaycan, Kazakistan) Genel M\u00fcd\u00fcr\u00fc Bahad\u0131r \u00d6zbek, B\u0130M Birle\u015fik Ma\u011fazalar A.\u015e. CEO\u2019su Haluk Dortluo\u011flu, CarrefourSA CEO\u2019su Kutay Kartall\u0131o\u011flu, TAB G\u0131da Co-CEO\u2019su \u00d6zg\u00fcr \u00c7etinkaya, Migros Grubu \u0130cra Ba\u015fkan\u0131 \u00d6zg\u00fcr Tort ve A101 COO\u2019su Talat Olgay\u2019\u0131n yer ald\u0131\u011f\u0131 paneller oldu. Sekt\u00f6r\u00fcn liderlerinin g\u00fcndeme dair konular\u0131 ele ald\u0131\u011f\u0131 panellerde, tedarik zincirinde yarat\u0131lan katma de\u011fer, t\u00fcketici odakl\u0131 \u00e7\u00f6z\u00fcmler, \u00fcretici \u2013 perakendeci i\u015f birlikleri ve birlikte geli\u015fim yollar\u0131, teknoloji ve dijitalle\u015fmenin sekt\u00f6re etkileri, gelecekteki \u00e7al\u0131\u015fma \u015fekilleri beklentileri ve insan kayna\u011f\u0131 problemleri gibi pek \u00e7ok konuda g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015fi sa\u011fland\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Ortak Geli\u015fim Kongresi keynote oturumlar\u0131nda \u201cTu\u0308rkiye\u2019de De\u011fi\u015fen Paradigmalar: <\/span><span style=\"color: #000000;\">Gelece\u011fe Nas\u0131l Haz\u0131rlanmal\u0131y\u0131z?\u201d sunumuyla FutureBright Group Kurucu Orta\u011f\u0131 Akan Abdula ve \u201c21. Yu\u0308zy\u0131l\u0131n \u0130lk \u00c7eyre\u011finde Du\u0308nyaya Makro Perspektiften Bakmak\u201d sunumuyla Oxford \u00dcniversitesi CRIC Merkezi K\u0131demli \u00dcyesi \/\u00dcsku\u0308dar \u00dcniversitesi \u0130nsan ve Toplum Bilimleri Faku\u0308ltesi Dekan\u0131 Prof. Deniz \u00dclke Kaynak a\u011f\u0131rland\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Kongrede ayr\u0131 bir salonda d\u00fczenlenen Tan\u0131\u015fma Stantlar\u0131 alan\u0131nda 30 firman\u0131n stant\u0131 yer ald\u0131. \u00c7o\u011funlu\u011fu yerel \u00fcreticilerden olu\u015fan firmalar bu alanda ulusal perakende zincirleriyle tan\u0131\u015fma ve \u00fcr\u00fcnlerini tan\u0131tma f\u0131rsat\u0131 buldular.<\/span><\/p><p><span style=\"color: #000000;\">10. Ortak Geli\u015fim Kongresi destek\u00e7ileri aras\u0131nda Platin Sponsorlar olarak Coca Cola \u0130\u00e7ecek, Fairy, PepsiCo, Perwol, Unilever ve \u00dclker yer ald\u0131. Hayat Kimya, Nestle ve Palex Alt\u0131n Sponsor olurken, IFCO, LilaKa\u011f\u0131t, Netlog, NielsenIQ ve Yemek Sepeti G\u00fcm\u00fc\u015f Sponsor deste\u011fi verdiler. Kongrenin Bronz Sponsorlar\u0131 HMK, Evyap, LaLorraine, Obase, PlusScope ve Revego oldu. Kongreye CNBC-e ise Medya Partneri olarak destek verdi.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>10. Ortak Geli\u015fim Kongresi\u2019nde perakendenin kendi ekosistemi ile birlikte \u00e7o\u011falarak b\u00fcy\u00fcyen etkisini ele ald\u0131k. 19 Kas\u0131m 2024 Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirdi\u011fimiz 10. Ortak Geli\u015fim Kongresi\u2019nde g\u0131da perakendecilerini ve tedarik\u00e7ilerini bir araya getirdik. 900\u2019\u00fcn \u00fcst\u00fcnde profesyonelin Wyndham Grand Levent \u0130stanbul\u2019da bulu\u015ftu\u011fu kongre, e\u015f zamanl\u0131 olarak Digital Network Alka\u015f\u2019ta yay\u0131mland\u0131. Y\u00f6netim Kurulu Ba\u015fkan\u0131m\u0131z Alp \u00d6nder \u00d6zpamuk\u00e7u\u2019nun a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-6842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/11\/gpd-yonetim-kurulu-2024.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perakendenin \u00c7o\u011faltan Etkisiyle \u0130stihdama, \u00dcretime ve Ekonomiye Katk\u0131 B\u00fcy\u00fcmeye Devam Ediyor - GPD<\/title>\n<meta name=\"description\" content=\"10. 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