{"id":6752,"date":"2024-09-19T08:49:38","date_gmt":"2024-09-19T08:49:38","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=6752"},"modified":"2024-09-19T08:53:46","modified_gmt":"2024-09-19T08:53:46","slug":"uretken-yapay-zeka-destekli-magazalar-perakendenin-gelecegi-mi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=6752","title":{"rendered":"\u00dcretken Yapay Zek\u00e2 Destekli Ma\u011fazalar Perakendenin Gelece\u011fi mi?"},"content":{"rendered":"\t\t
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\u00dcretken yapay zek\u00e2 (Generative Artificial Intelligence), ma\u011faza operasyonlar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrerek, i\u015fg\u00fcc\u00fc yeteneklerini geli\u015ftirerek ve b\u00fcy\u00fcmeyi te\u015fvik ederek perakende sekt\u00f6r\u00fcnde devrim yaratmaya haz\u0131rlan\u0131yor. Bu teknoloji ikili fayda sunuyor: Maliyet verimlili\u011fini ve \u00fcretkenli\u011fi art\u0131r\u0131rken ayn\u0131 zamanda m\u00fc\u015fteri deneyimlerini de geli\u015ftiriyor. Oliver Wyman\u2019\u0131n Perakendenin Gelece\u011fi \u00dcretken Yapay Zek\u00e2 Destekli Perakende Ma\u011fazalar (The Future Of Retail Generative AI-Powered Retail Stores) adl\u0131 raporunda, \u00fcretken yapay zek\u00e2n\u0131n daha yal\u0131n, daha uygun maliyetli ma\u011faza operasyonlar\u0131 i\u00e7in bir kataliz\u00f6r olabilece\u011fi ve ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131 daha iyi bilgi ve karar deste\u011fi ile nas\u0131l g\u00fc\u00e7lendirebilece\u011fi a\u00e7\u0131klan\u0131yor. <\/strong><\/span><\/h3><\/div>

Rapora g\u00f6re, \u00fcretken yapay zek\u00e2, ma\u011faza operasyonlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131rabilir. Birinci kademe y\u00f6neticiler rollerinin %45’inin otomatikle\u015ftirilebilece\u011fine inan\u0131rken uzmanlar giri\u015f seviyesindeki mavi yakal\u0131 i\u015flerin %60’\u0131na kadar\u0131n\u0131n otomatikle\u015ftirilebilece\u011fini \u00f6ne s\u00fcr\u00fcyor. Otomasyon \u00fc\u00e7 ana alanda ger\u00e7ekle\u015febilir:
\u2022 \u0130lk olarak, tekrarlayan g\u00f6revlerin otomatikle\u015ftirilmesi, \u00fcretken yapay zek\u00e2n\u0131n \u00e7al\u0131\u015fan planlamas\u0131, m\u00fc\u015fteri sorular\u0131 ve yeni \u00e7al\u0131\u015fanlar\u0131n i\u015fe al\u0131nmas\u0131 gibi rutin g\u00f6revleri yerine getirmesine olanak tan\u0131yabilir. Bu da ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131n m\u00fc\u015fteri etkile\u015fimi ve sat\u0131\u015f gibi daha y\u00fcksek de\u011ferli faaliyetlere odaklanmas\u0131n\u0131 sa\u011flar.
\u2022 \u0130kinci olarak, ma\u011faza \u00e7al\u0131\u015fanlar\u0131 i\u00e7in asistan g\u00f6revi g\u00f6ren, karma\u015f\u0131k m\u00fc\u015fteri sorgular\u0131na yard\u0131mc\u0131 olan ve envanter y\u00f6netimi ve \u00fcretim planlama kararlar\u0131n\u0131 destekleyen \u00fcretken yapay zek\u00e2 ile geli\u015fmi\u015f karar verme s\u00fcreci kolayla\u015ft\u0131r\u0131labilir. Bu da daha iyi ve daha h\u0131zl\u0131 karar vermeyi sa\u011flar.
\u2022 \u00dc\u00e7\u00fcnc\u00fcs\u00fc, \u00fcretken yapay zek\u00e2 ma\u011faza y\u00f6netiminin oda\u011f\u0131n\u0131 g\u00f6rev y\u00fcr\u00fctmeden do\u011frulama ve eylem almaya kayd\u0131rd\u0131\u011f\u0131 i\u00e7in y\u00fcksek ma\u011faza y\u00f6netimi elde edilebilir. Raporlama analizini otomatikle\u015ftirebilir, i\u00e7g\u00f6r\u00fcleri \u00f6zetleyebilir ve g\u00fcnl\u00fck performans raporlar\u0131na, uyumluluk sorunlar\u0131na, at\u0131k azaltma f\u0131rsatlar\u0131na ve doland\u0131r\u0131c\u0131l\u0131k tespitine dayal\u0131 eylem planlamas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>

\u00dcretken yapay zek\u00e2n\u0131n ma\u011faza operasyonlar\u0131na entegrasyonu, maliyet verimlili\u011fi ve sat\u0131\u015f art\u0131\u015f\u0131 i\u00e7in \u00f6nemli bir potansiyele sahip. Perakendeciler, stratejik olarak y\u00fcksek etkili \u00fcretken yapay zek\u00e2 \u00e7\u00f6z\u00fcmleri sunarak ve bunlar\u0131n i\u015fg\u00fcc\u00fc genelinde kullan\u0131m\u0131n\u0131 demokratikle\u015ftirerek bu d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc teknolojiyi h\u0131zla benimseyebilir ve ma\u011faza verimlili\u011fi, m\u00fc\u015fteri hizmetleri ve sat\u0131\u015f b\u00fcy\u00fcmesinde \u00f6nemli geli\u015fmeler sa\u011flayabilir.<\/span><\/p>

Hiper-Ki\u015fiselle\u015ftirmeyi Etkinle\u015ftirin<\/strong><\/span>
Bire bir ki\u015fiselle\u015ftirilmi\u015f i\u00e7eri\u011fi manuel olarak olu\u015fturmak zor ve zaman al\u0131c\u0131 olabilir, ancak \u00fcretken yapay zek\u00e2, b\u00fcy\u00fck miktarda veriyi organize, tutarl\u0131 anlat\u0131lara d\u00f6n\u00fc\u015ft\u00fcrme yetene\u011fi ile bunu h\u0131zl\u0131 bir \u015fekilde ba\u015farabilir. Dijital t\u00fcketicilerin yaln\u0131zca %10’u geleneksel statik el ilan\u0131n\u0131 yapay zek\u00e2 destekli interaktif bir el ilan\u0131na tercih ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 ayr\u0131ca, ge\u00e7mi\u015f al\u0131\u015fveri\u015flerine dayanarak haftan\u0131n en iyi f\u0131rsatlar\u0131 hakk\u0131nda bilgi veren, yapay zek\u00e2 taraf\u0131ndan \u00fcretilen bir pazarlama bro\u015f\u00fcr\u00fc almak istiyor.<\/span>
Hiper-ki\u015fiselle\u015ftirme etkile\u015fimi, sat\u0131n alma s\u0131kl\u0131\u011f\u0131n\u0131 ve sepet b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc art\u0131rabilir. Oliver Wyman taraf\u0131ndan pazarda yap\u0131lan teste g\u00f6re, ki\u015fiselle\u015ftirilmi\u015f el ilanlar\u0131 \u00fcreten bulut tabanl\u0131 bir yapay zek\u00e2 arac\u0131ndan yararlanan bir \u015firket, sadakat program\u0131na kay\u0131t oran\u0131n\u0131 %14 art\u0131rmay\u0131, t\u0131klama oranlar\u0131n\u0131 iki kat\u0131na \u00e7\u0131karmay\u0131 ve ma\u011faza i\u00e7i toplam sat\u0131\u015flar\u0131 %2 ila %5 art\u0131rmay\u0131 ba\u015fard\u0131.<\/span><\/p>

S\u00fcr\u00fckleyici Al\u0131\u015fveri\u015f Deneyimleri Yarat\u0131n<\/strong><\/span>
T\u00fcketiciler ayr\u0131ca, ma\u011faza i\u00e7i deneyimlerini yans\u0131tmak i\u00e7in \u00fcretken yapay zek\u00e2y\u0131 kullanmak istiyor. T\u00fcketicilerin yakla\u015f\u0131k \u00fc\u00e7te biri, bir ma\u011fazay\u0131 ziyaret etmelerine gerek kalmadan daha bilin\u00e7li sat\u0131n alma kararlar\u0131 vermelerine olanak tan\u0131yacak \u015fekilde, giysilerin do\u011fru beden \u00f6l\u00e7\u00fcs\u00fcn\u00fc bulmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in \u00fcretken yapay zek\u00e2y\u0131 kullanacaklar\u0131n\u0131 s\u00f6yl\u00fcyor. Buna ek olarak, t\u00fcketicilerin %35’i, y\u00fcklenen resimler arac\u0131l\u0131\u011f\u0131yla mobilya veya beyaz e\u015fya gibi \u00fcr\u00fcnleri kendi evlerinde \u00f6nizlemek i\u00e7in yapay zek\u00e2y\u0131 kullanacaklar\u0131n\u0131 belirtiyor.<\/span>
\u00dcretken yapay zek\u00e2, do\u011fal dil yetene\u011fi sayesinde \u00e7evrimi\u00e7i ortamda daha konu\u015fkan ve organik deneyimler yaratmay\u0131 da vaat ediyor. Al\u0131\u015fveri\u015f yapanlar, geleneksel perakende kategorilerinde gezinmek yerine, \u201cfutbol izleme partisi d\u00fczenlemek\u201d veya \u201chafta i\u00e7i sa\u011fl\u0131kl\u0131 bir yemek haz\u0131rlamak\u201d gibi belirli ihtiya\u00e7lara veya senaryolara g\u00f6re arama yapabilir ve ne sat\u0131n alacaklar\u0131na karar verirken ger\u00e7ek d\u00fc\u015f\u00fcnce s\u00fcre\u00e7lerini yans\u0131tabilirler. Ayr\u0131ca, \u201cSahilde bir bahar d\u00fc\u011f\u00fcn\u00fcnde giyebilece\u011fim bir k\u0131yafet ar\u0131yorum\u201d veya \u201c\u00d6nerdi\u011finiz elbiseyi be\u011fendim ama ayakkab\u0131lar\u0131 be\u011fenmedim – bana i\u00e7inde y\u00fcr\u00fcmesi daha kolay bir \u015fey bulabilir misiniz?\u201d gibi y\u00f6nlendirmelerle sanal asistanlarla etkile\u015fime ge\u00e7ebilirler.<\/span><\/p>

M\u00fc\u015fteri Hizmetlerini Geli\u015ftirin<\/strong><\/span>
\u0130\u015fletmeler, m\u00fc\u015fteri hizmetlerini geli\u015ftirmek ve daha fazla marka sadakati sa\u011flamak i\u00e7in \u00fcretken yapay zek\u00e2y\u0131 kullanabilir. Kat\u0131l\u0131mc\u0131lar\u0131n %63’\u00fc iade, de\u011fi\u015fim ve sipari\u015f sorunlar\u0131n\u0131 chatbot arac\u0131l\u0131\u011f\u0131yla ele almak i\u00e7in \u00fcretken yapay zek\u00e2 kullanmaya ilgi duyduklar\u0131n\u0131 ifade ederken, %75’i bir insan yerine \u00fcretken yapay zek\u00e2 m\u00fc\u015fteri hizmetleri temsilcisini kullanmay\u0131 tercih edeceklerini veya buna kay\u0131ts\u0131z kalacaklar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span>
T\u00fcketiciler, m\u00fc\u015fteri hizmetleri temsilcisi olarak bir insan yerine yapay zek\u00e2y\u0131 tercih edebilirler \u00e7\u00fcnk\u00fc yapay zek\u00e2 g\u00fcn\u00fcn her saati kullan\u0131labilir ve insan temsilcilerin daha karma\u015f\u0131k sorunlar\u0131 ele almas\u0131na izin vererek bekleme s\u00fcrelerini azaltabilir. Ankete g\u00f6re, t\u00fcketicilerin insanlara k\u0131yasla \u00fcretken YZ’yi tercih etmelerinin en \u00f6nemli nedeni \u201cverimlilik\u201d. Ayr\u0131ca her be\u015f t\u00fcketiciden biri, teknolojinin konu\u015fmaya dayal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f bir dil \u00fcretme becerisi sayesinde, YZ’nin online al\u0131\u015fveri\u015f deneyimleri s\u0131ras\u0131nda kendilerini desteklenmi\u015f hissettirdi\u011fini belirtiyor.<\/span>
Uygulamaya ge\u00e7erken, perakendecilerin modellerine do\u011fru veri k\u00fcmelerini girmeleri ve \u00e7\u0131kt\u0131lar\u0131 kontrol etmeleri \u00e7ok \u00f6nemli \u00e7\u00fcnk\u00fc uygunsuz i\u00e7eri\u011fin m\u00fc\u015fteriye d\u00f6n\u00fck b\u00f6yle bir rolde \u00f6nemli yans\u0131malar\u0131 olabilir.<\/span>
\u00dcretken yapay zek\u00e2 yaln\u0131zca m\u00fc\u015fteri hizmetlerini do\u011frudan iyile\u015ftirmekle kalmaz, ayn\u0131 zamanda perakendecilerin toplanan geri bildirimlere dayanarak m\u00fc\u015fterilerine hizmet vermesini de kolayla\u015ft\u0131r\u0131r. \u00dcretken yapay zek\u00e2, incelemelerden ve \u00e7a\u011fr\u0131 merkezlerinden gelen kapsaml\u0131 yap\u0131land\u0131r\u0131lmam\u0131\u015f verileri i\u015fleyebilir, eyleme ge\u00e7irilebilir iyile\u015ftirmeler \u00f6nermek i\u00e7in bunlar\u0131 d\u00fczenleyebilir ve analiz edebilir. Bu yetenek, sorun \u00e7\u00f6zmeyi ve iyile\u015ftirmeleri h\u0131zland\u0131r\u0131r ve \u015firketler i\u00e7in h\u0131zl\u0131 bir kazan\u0131m olabilir. Ayr\u0131ca, \u00fcretken yapay zek\u00e2 perakende operasyonlar\u0131n\u0131 kolayla\u015ft\u0131rabilir, \u00e7al\u0131\u015fanlar\u0131n ezberlenmi\u015f kodlar yerine \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcnleri bulmalar\u0131na yard\u0131mc\u0131 olabilir veya yeni veya ge\u00e7ici personele ad\u0131m ad\u0131m prosed\u00fcrlerle rehberlik edebilir.<\/span><\/p>

\u00dcretken YZ’nin muazzam potansiyeli, perakendede devrim yaratmay\u0131, son derece ilgi \u00e7ekici ve bireysel tercihlere g\u00f6re uyarlanm\u0131\u015f yeni m\u00fc\u015fteri deneyimleri sunmay\u0131 ve t\u00fcketicilerin al\u0131\u015fveri\u015f deneyimlerinden ne beklemeleri gerekti\u011fi konusunda yeni bir \u00e7\u0131ta belirlemeyi vaat ediyor. Yapay zek\u00e2 ile inovasyon yapan perakendeciler \u00f6nemli bir avantaj elde edecekler ancak geride kalmamak i\u00e7in h\u0131zl\u0131 hareket etmeleri gerekiyor.<\/span><\/p>

Raporu indirmek i\u00e7in t\u0131klay\u0131n\u0131z.<\/a><\/em><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00dcretken yapay zek\u00e2 (Generative Artificial Intelligence), ma\u011faza operasyonlar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrerek, i\u015fg\u00fcc\u00fc yeteneklerini geli\u015ftirerek ve b\u00fcy\u00fcmeyi te\u015fvik ederek perakende sekt\u00f6r\u00fcnde devrim yaratmaya haz\u0131rlan\u0131yor. Bu teknoloji ikili fayda sunuyor: Maliyet verimlili\u011fini ve \u00fcretkenli\u011fi art\u0131r\u0131rken ayn\u0131 zamanda m\u00fc\u015fteri deneyimlerini de geli\u015ftiriyor. Oliver Wyman\u2019\u0131n Perakendenin Gelece\u011fi \u00dcretken Yapay Zek\u00e2 Destekli Perakende Ma\u011fazalar (The Future Of Retail Generative AI-Powered Retail Stores) […]<\/p>\n","protected":false},"author":2,"featured_media":6753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-6752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2024\/09\/yapay-zeka-perakende.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\n\u00dcretken Yapay Zek\u00e2 Destekli Ma\u011fazalar Perakendenin Gelece\u011fi mi? 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