{"id":6165,"date":"2023-09-12T08:53:13","date_gmt":"2023-09-12T08:53:13","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=6165"},"modified":"2023-09-12T09:14:55","modified_gmt":"2023-09-12T09:14:55","slug":"e-ticaret-2023te-2-milyon-yeni-musteri-kazandi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=6165","title":{"rendered":"E-Ticaret 2023\u2019te 2 Milyon Yeni M\u00fc\u015fteri Kazand\u0131"},"content":{"rendered":"\t\t
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T\u00fcrkiye \u0130statistik Kurumu, Hanehalk\u0131 Bili\u015fim Teknolojileri (BT) Kullan\u0131m Ara\u015ft\u0131rmas\u0131’n\u0131 yay\u0131nlad\u0131. Buna g\u00f6re 2023 y\u0131l\u0131nda internete eri\u015fim imk\u00e2n\u0131 olan hane oran\u0131 %95,5’e ula\u015f\u0131rken, internet kullanan bireylerin oran\u0131 ise %87,1 seviyesine y\u00fckseldi. Kamu hizmetlerinden internet \u00fczerinden yararlanma oran\u0131 art\u0131\u015f g\u00f6sterirken, pandemi d\u00f6neminde yakalad\u0131\u011f\u0131 b\u00fcy\u00fcme trendini 2023 y\u0131l\u0131nda da s\u00fcrd\u00fcren bir di\u011fer sekt\u00f6r ise e-ticaret oldu.<\/strong><\/span><\/h3><\/div>

T\u00fcrkiye \u0130statistik Kurumu’nun (T\u00dc\u0130K) Hanehalk\u0131 Bili\u015fim Teknolojileri (BT) Kullan\u0131m Ara\u015ft\u0131rmas\u0131 2023 raporuna g\u00f6re 2023 y\u0131l\u0131nda evden internete eri\u015fim imk\u00e2n\u0131 olan hanelerin oran\u0131n\u0131n bir \u00f6nceki y\u0131la g\u00f6re 1,4 puanl\u0131k art\u0131\u015f g\u00f6sterdi\u011fi ve %95,5 seviyesine \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Bununla birlikte raporun dikkat \u00e7ekici k\u0131s\u0131mlar\u0131ndan bir tanesi de bireysel internet kullan\u0131m oran\u0131 oldu. 16-74 ya\u015f grubundaki bireylerde 2022 y\u0131l\u0131nda %85 olan oran, 2023 y\u0131l\u0131nda %87,1’e y\u00fckseldi. Cinsiyet ayr\u0131m\u0131nda 2023 y\u0131l\u0131nda internet kullan\u0131m oran\u0131; erkeklerde %90,9, kad\u0131nlarda ise %83,3 olarak a\u00e7\u0131kland\u0131.<\/span><\/p>

E-Ticaret B\u00fcy\u00fcyen De\u011fer<\/span><\/strong>
Asl\u0131nda uzun bir zamand\u0131r hayat\u0131m\u0131zda olan ancak pandemi d\u00f6nemi ile birlikte patlama ya\u015fayan e-ticaret, bu d\u00f6nemin sonlanmas\u0131na ra\u011fmen yakalad\u0131\u011f\u0131 y\u00fckseli\u015f trendini kaybetmi\u015f de\u011fil.<\/span>
Son 12 ayda \u0130nternet kullanan bireylerin \u0130nternet \u00fczerinden \u00f6zel kullan\u0131m amac\u0131yla mal veya hizmet sat\u0131n alma ya da sipari\u015f verme (e-ticaret) oran\u0131, 2022 y\u0131l\u0131nda %46,2 iken 2023 y\u0131l\u0131nda %49,5’e geldi. %3.5’luk art\u0131\u015f yakla\u015f\u0131k 2 milyon ki\u015fiyi kaps\u0131yor. Buna g\u00f6re internetten mal ve hizmet sat\u0131n alan ya da sipari\u015f verenlerin say\u0131s\u0131 2022 y\u0131l\u0131nda 26.4 milyon ki\u015fi iken 2023 y\u0131l\u0131nda 28.4 milyon ki\u015fiye ula\u015ft\u0131.<\/span>
Cinsiyete g\u00f6re \u0130nternet \u00fczerinden mal veya hizmet sat\u0131n alma ya da sipari\u015f verme oran\u0131 erkeklerde %52,4 kad\u0131nlarda %46,6 oldu. Bu oran, en son mal veya hizmet sat\u0131n alma ya da sipari\u015f verme zamanlar\u0131na g\u00f6re incelendi\u011finde; bireylerin %38,0’\u0131n\u0131n son 3 ay i\u00e7inde (2023 y\u0131l\u0131 ilk 3 ay\u0131) mal veya hizmet sat\u0131n ald\u0131\u011f\u0131 ya da sipari\u015f verdi\u011fi g\u00f6r\u00fcld\u00fc.<\/span><\/p>

Giyim, Ayakkab\u0131 ve Aksesuar Zirvede Yer Ald\u0131<\/span><\/strong>
\u0130nternet \u00fczerinden 2023 y\u0131l\u0131n\u0131n ilk 3 ay\u0131 i\u00e7erisinde mal veya hizmet sat\u0131n alan ya da sipari\u015f veren bireylerin %75,5’i giyim, ayakkab\u0131 ve aksesuar sat\u0131n ald\u0131. Bunu, %47,6 ile lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar, %37,1 ile g\u0131da \u00fcr\u00fcnleri, %32,2 ile kozmetik, g\u00fczellik ve sa\u011fl\u0131k \u00fcr\u00fcnleri ve %28,8 ile temizlik \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m malzemeleri takip etti.<\/span>
Bu bireyler cinsiyete g\u00f6re incelendi\u011finde; erkeklerin %69,3’\u00fc giyim, ayakkab\u0131 ve aksesuar, %48,9’u lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar\u0131 ve %37,2’si g\u0131da \u00fcr\u00fcnleri; kad\u0131nlar\u0131n %81,7’si giyim, ayakkab\u0131 ve aksesuar, %46,4’\u00fc kozmetik, g\u00fczellik ve sa\u011fl\u0131k \u00fcr\u00fcnleri ve %46,4’\u00fc lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar\u0131 sat\u0131n ald\u0131.<\/span><\/p>

Kamu Hizmetlerinin Kullan\u0131m\u0131 Geni\u015fliyor<\/span><\/strong>
T\u00dc\u0130K’in yay\u0131nlad\u0131\u011f\u0131 rapora g\u00f6re, son 12 ay i\u00e7inde \u00f6zel ama\u00e7la resmi makamlar\u0131n web sitelerini ve uygulamalar\u0131n\u0131 kullanan ve \u0130nternet \u00fczerinden kamu hizmetlerinden yararlanan bireylerin oran\u0131 da %73,9 olarak belirtildi. E-devlet hizmetlerini kullan\u0131m ama\u00e7lar\u0131 aras\u0131nda, %69,6 ile resmi makamlar veya kamu hizmetleri taraf\u0131ndan kendisi hakk\u0131nda saklanan ki\u015fisel bilgilere eri\u015fme ilk s\u0131ray\u0131 ald\u0131. Bunu, %51,3 ile kamu kurumlar\u0131ndan veya kamu hizmetlerinden bir randevu alma veya rezervasyon yapt\u0131rma ve %48,2 ile kamu kurulu\u015flar\u0131na ait web sitelerinden bilgi edinme takip etti.<\/span><\/p>

Film veya Dizi \u0130zleme Hizmeti Alanlar\u0131n Oran\u0131 %30,7 Oldu<\/span><\/strong>
\u0130nternet \u00fczerinden 2023 y\u0131l\u0131n\u0131n ilk 3 ay\u0131 i\u00e7erisinde mal veya hizmet sat\u0131n alan ya da sipari\u015f veren bireyler sat\u0131n ald\u0131\u011f\u0131 veya abone oldu\u011fu dijital i\u00e7eriklere g\u00f6re incelendi\u011finde, bu bireylerin %30,7’si film veya dizi izleme hizmeti sat\u0131n ald\u0131. Bunu, %30,1 ile m\u00fczik dinleme veya indirme hizmeti ve %17,7 ile yaz\u0131l\u0131mlar\u0131 indirme (s\u00fcr\u00fcm y\u00fckseltmeleri dahil) takip etti.<\/span>
\u0130nternet \u00fczerinden 2023 y\u0131l\u0131n\u0131n ilk 3 ay\u0131 i\u00e7erisinde mal veya hizmet sat\u0131n alan ya da sipari\u015f veren bireyler sat\u0131n ald\u0131\u011f\u0131 \u00e7evrimi\u00e7i hizmetlere g\u00f6re incelendi\u011finde ise, bu bireylerin %25,0’\u0131 web sitesi veya uygulama \u00fczerinden ula\u015f\u0131m hizmeti (otob\u00fcs, tren, u\u00e7ak ve gemi bileti) sat\u0131n ald\u0131. Bunu %15,2 ile \u0130nternet veya mobil telefon ba\u011flant\u0131 aboneli\u011fi ve %13,5 ile k\u00fclt\u00fcrel etkinliklere (sinema, tiyatro, konser, fuar vb.) bilet al\u0131m\u0131 izledi.<\/span><\/p>

E-Ticarette Sorun Ya\u015fayanlar\u0131n Oran\u0131 %27,1 Oldu<\/span><\/strong>
Son 3 ay i\u00e7inde web sitesi veya mobil uygulama \u00fczerinden yapt\u0131\u011f\u0131 sat\u0131n alma i\u015fleminde bir sorunla kar\u015f\u0131la\u015fan bireylerin oran\u0131 2023 y\u0131l\u0131nda %27,1 oldu. En fazla kar\u015f\u0131la\u015f\u0131lan sorunlar s\u0131ras\u0131yla %13,6 ile teslimat\u0131n belirtilenden daha yava\u015f olmas\u0131 ve %11,1 ile yanl\u0131\u015f veya hasarl\u0131 mal\/hizmet teslimi oldu.<\/span><\/p>

\u0130nternetten \u00d6\u011frenme Faaliyeti de Y\u00fckseli\u015fte<\/span><\/strong>
\u0130nternet \u00fczerinden son 3 ay i\u00e7inde e\u011fitim, mesleki veya \u00f6zel ama\u00e7lar i\u00e7in \u00f6\u011frenme faaliyeti ger\u00e7ekle\u015ftiren bireylerin oran\u0131, 2023 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re 2,8 puan artarak %18,7 oldu. Bu oran\u0131n erkekler i\u00e7in %18,1, kad\u0131nlar i\u00e7in %19,4 oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/span><\/p>

WhatsApp %85 ile Zirvede Yer Al\u0131yor<\/span><\/strong>
Yay\u0131mlanan rapora g\u00f6re, bireylerin en fazla kulland\u0131klar\u0131 sosyal medya ve mesajla\u015fma uygulamalar\u0131 %84,9 ile WhatsApp, %69,0 ile YouTube ve %61,4 ile Instagram oldu. En fazla kullan\u0131lan sosyal medya ve mesajla\u015fma uygulamalar\u0131 cinsiyete g\u00f6re incelendi\u011finde; erkeklerin en fazla %88,7 ile WhatsApp, %72,6 ile YouTube ve %63,5 ile Instagram uygulamalar\u0131n\u0131, kad\u0131nlar\u0131n %81,1 ile WhatsApp, %65,4 ile YouTube ve %59,3 ile Instagram uygulamalar\u0131n\u0131 kulland\u0131\u011f\u0131 g\u00f6zlendi.<\/span>
Son 3 ayda \u0130nternet kullanan bireylerin ki\u015fisel verilere eri\u015fimi y\u00f6netmek amac\u0131yla en fazla kulland\u0131klar\u0131 y\u00f6ntem %41,8 ile web sitelerinin ki\u015fisel verilerin g\u00fcvenli\u011fini sa\u011flama konusunda sahip oldu\u011fu \u00f6zellikleri kontrol etme oldu. Bunu %36,2 ile ki\u015fisel verileri reklam ama\u00e7l\u0131 olarak payla\u015f\u0131m\u0131na izin vermeme ve %31,1 ile ki\u015fisel verileri vermeden \u00f6nce web sitesinin veya uygulamalar\u0131n gizlilik politikas\u0131n\u0131 okuma takip etti.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye \u0130statistik Kurumu, Hanehalk\u0131 Bili\u015fim Teknolojileri (BT) Kullan\u0131m Ara\u015ft\u0131rmas\u0131’n\u0131 yay\u0131nlad\u0131. Buna g\u00f6re 2023 y\u0131l\u0131nda internete eri\u015fim imk\u00e2n\u0131 olan hane oran\u0131 %95,5’e ula\u015f\u0131rken, internet kullanan bireylerin oran\u0131 ise %87,1 seviyesine y\u00fckseldi. Kamu hizmetlerinden internet \u00fczerinden yararlanma oran\u0131 art\u0131\u015f g\u00f6sterirken, pandemi d\u00f6neminde yakalad\u0131\u011f\u0131 b\u00fcy\u00fcme trendini 2023 y\u0131l\u0131nda da s\u00fcrd\u00fcren bir di\u011fer sekt\u00f6r ise e-ticaret oldu. T\u00fcrkiye \u0130statistik […]<\/p>\n","protected":false},"author":2,"featured_media":6166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-6165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2023\/09\/tuik-bilisim-2023.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nE-Ticaret 2023\u2019te 2 Milyon Yeni M\u00fc\u015fteri Kazand\u0131 - GPD<\/title>\n<meta name=\"description\" content=\"T\u00fcrkiye \u0130statistik Kurumu, Hanehalk\u0131 Bili\u015fim Teknolojileri (BT) Kullan\u0131m Ara\u015ft\u0131rmas\u0131'n\u0131 yay\u0131nlad\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=6165\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret 2023\u2019te 2 Milyon Yeni M\u00fc\u015fteri Kazand\u0131 - 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