{"id":5743,"date":"2022-12-27T12:29:08","date_gmt":"2022-12-27T12:29:08","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=5743"},"modified":"2022-12-27T12:32:44","modified_gmt":"2022-12-27T12:32:44","slug":"vegan-ve-vejetaryen-beslenme-aliskanligi-yukseliyor","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=5743","title":{"rendered":"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5743\" class=\"elementor elementor-5743\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>Uluslararas\u0131 vegan ve vejetaryen \u00fcr\u00fcn ve hizmet etiketleme kurulu\u015fu V-Label\u2019\u0131n, pazar ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k \u015firketi FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor.<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">T\u00fcrkiye dahil 14 Avrupa \u00fclkesinde yap\u0131lan, vegan \u00fcr\u00fcn pazar\u0131n\u0131n dinamiklerini, kar\u015f\u0131la\u015f\u0131lan engelleri ve f\u0131rsatlar\u0131 inceleyen V-Label ve FMCG Gurus\u2019un yeni pazar ara\u015ft\u0131rmas\u0131, T\u00fcrkiye\u2019de ve Avrupa\u2019da hayvan haklar\u0131, iklim de\u011fi\u015fikli\u011fi ve sa\u011fl\u0131k ekseninde de\u011fi\u015fen beslenme al\u0131\u015fkanl\u0131klar\u0131na, insanlar\u0131n hangi motivasyonlarla ne t\u00fcr \u00fcr\u00fcnlere y\u00f6neldi\u011fine ve bunu yaparken hangi kriterlere dikkat ettiklerine \u0131\u015f\u0131k tutuyor.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5746 size-full\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2.jpg 900w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2-300x169.jpg 300w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2-768x432.jpg 768w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2-696x391.jpg 696w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2-747x420.jpg 747w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2-320x180.jpg 320w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2-480x270.jpg 480w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-2-800x450.jpg 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p><p><span style=\"color: #000000;\">Son y\u0131llarda yap\u0131lan ara\u015ft\u0131rmalar sayesinde d\u00fcnya \u00e7ap\u0131ndaki veganlar\u0131n say\u0131s\u0131n\u0131n 79 milyona ula\u015ft\u0131\u011f\u0131, vegan ya\u015fam felsefesi ve pratiklerine y\u00f6nelik ilginin de d\u00fcnya \u00e7ap\u0131nda katlanarak artt\u0131\u011f\u0131, bu merak\u0131n 2014\u2019ten 2020\u2019ye kadar Hollanda\u2019da y\u00fczde 645\u2019e, Yunanistan\u2019da y\u00fczde 590\u2019a, T\u00fcrkiye\u2019de y\u00fczde 395\u2019e y\u00fckseldi\u011fi biliniyor. Ayr\u0131ca bu art\u0131\u015fla paralel olarak vegan \u00fcr\u00fcn pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2025\u2019e kadar 22 milyar dolar olaca\u011f\u0131 tahmininde bulunuluyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">T\u00fcrkiye\u2019den \u00d6ne \u00c7\u0131kan Veriler: Her 1000 Ki\u015fiden 30\u2019u Vegan<\/span><\/strong><br \/><span style=\"color: #000000;\">2022 ara\u015ft\u0131rmas\u0131na g\u00f6re; Ege, Karadeniz, Marmara ve \u0130\u00e7 Anadolu a\u011f\u0131rl\u0131kl\u0131 olmak \u00fczere yedi b\u00f6lgede y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rman\u0131n T\u00fcrkiye aya\u011f\u0131nda, \u00e7o\u011funlu\u011fu 25-34 ya\u015f aral\u0131\u011f\u0131nda olan kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 21\u2019i son 12 ay i\u00e7inde, y\u00fczde 39\u2019u ise \u00e7ok daha uzun s\u00fcre \u00f6nce hayvansal et t\u00fcketmeyi tamamen b\u0131rakt\u0131\u011f\u0131n\u0131 belirtiyor. \u201cD\u00fczenli et t\u00fcketti\u011fini\u201d s\u00f6yleyenlerin y\u00fczde 38\u2019i de hayvan kaynakl\u0131 eti tamamen b\u0131rakmak istedi\u011fini belirtiyor.<\/span><br \/><span style=\"color: #000000;\">T\u00fcketicilerin y\u00fczde 18\u2019i, hayvan kaynakl\u0131 s\u00fct ve s\u00fct \u00fcr\u00fcnlerini hi\u00e7 t\u00fcketmedi\u011fini beyan ederken, y\u00fczde 45\u2019i de hayvan kaynakl\u0131 s\u00fct ve s\u00fct \u00fcr\u00fcnlerine alternatif olarak \u00fcretilen piyasadaki bitki bazl\u0131 i\u00e7ecek ve g\u0131dalar\u0131 sat\u0131n ald\u0131\u011f\u0131n\u0131 beyan ediyor.<\/span><br \/><span style=\"color: #000000;\">Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye\u2019deki t\u00fcketicilerin y\u00fczde 28\u2019i beslenme bi\u00e7imini fleksitaryen olarak tan\u0131ml\u0131yor. Y\u00fczde 20\u2019sinin vejetaryen, y\u00fczde 3\u2019\u00fcn\u00fcn vegan ve y\u00fczde 1\u2019inin de pesketaryen olarak ifade etti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">T\u00fcrkiye\u2019de hayvan ve hayvansal t\u00fcketiminden ka\u00e7\u0131nma e\u011filiminde ba\u015fl\u0131ca motivasyonlar ise s\u0131ras\u0131yla \u00e7evresel kayg\u0131lar, sa\u011fl\u0131k, g\u00fcvenilirlik ve hayvan haklar\u0131.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-5747 aligncenter\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3.jpg 900w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3-300x169.jpg 300w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3-768x432.jpg 768w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3-696x391.jpg 696w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3-747x420.jpg 747w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3-320x180.jpg 320w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3-480x270.jpg 480w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-3-800x450.jpg 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p><p><strong><span style=\"color: #000000;\">T\u00fcketicilerin \u00dc\u00e7te \u0130kisi Hayvansal Eti B\u0131rakmay\u0131 D\u00fc\u015f\u00fcn\u00fcyor<\/span><\/strong><br \/><span style=\"color: #000000;\">Her \u00fclkede 1000\u2019er ki\u015filik \u00f6rneklem ile tamamlanan yeni ara\u015ft\u0131rma, Avrupa\u2019da her ge\u00e7en g\u00fcn daha fazla t\u00fcketicinin, hayvan kaynakl\u0131 g\u0131da t\u00fcketmekten ka\u00e7\u0131narak bitkisel beslenmeye y\u00f6neldi\u011fini, beslenme d\u00fczenlerine sebze, meyve, bakliyat, tah\u0131l, kabuklu yemi\u015f ve tohumlardan olu\u015fan bitki bazl\u0131 \u00fcr\u00fcnleri giderek daha fazla dahil etti\u011fini ortaya koyuyor.<\/span><br \/><span style=\"color: #000000;\">Avrupa \u00fclkelerindeki t\u00fcketicilerin hayvan kaynakl\u0131 etten uzakla\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steren verilerden biri, d\u00fczenli olarak hayvansal et t\u00fcketti\u011fini belirtenlerin neredeyse \u00fc\u00e7te ikisinin, \u00f6n\u00fcm\u00fczdeki 12 ay i\u00e7inde hayvansal et t\u00fcketiminden uzakla\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 veya bunu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc s\u00f6ylemesi. Nitekim, Avrupa\u2019daki t\u00fcketicilerin y\u00fczde 33\u2019\u00fc bitki bazl\u0131 et \u00fcr\u00fcnlerini, y\u00fczde 47\u2019si de bitkisel s\u00fct ve s\u00fct \u00fcr\u00fcnlerini beslenmelerine dahil ettiklerini s\u00f6yl\u00fcyor.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-5748 aligncenter\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4.jpg 900w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4-300x169.jpg 300w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4-768x432.jpg 768w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4-696x391.jpg 696w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4-747x420.jpg 747w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4-320x180.jpg 320w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4-480x270.jpg 480w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-4-800x450.jpg 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p><p><strong><span style=\"color: #000000;\">Bitkisel S\u00fct ve S\u00fct \u00dcr\u00fcnleri T\u00fcketimi<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 T\u00fcketicilerin y\u00fczde 18\u2019i hayvan kaynakl\u0131 s\u00fct ve s\u00fct \u00fcr\u00fcnleri t\u00fcketmiyor. Bu ki\u015filerin motivasyonlar\u0131; y\u00fczde 70\u2019lik bir oranla \u201c\u00e7evresel (ekolojik) kayg\u0131lar\u201d, y\u00fczde 61 ile hayvan kaynakl\u0131 s\u00fct ve s\u00fct \u00fcr\u00fcnlerinin \u201cy\u00fcksek \u015feker oran\u0131na sahip olmas\u0131\u201d ve y\u00fczde 56 ile hayvan kaynakl\u0131 s\u00fct\u00fcn \u201csa\u011fl\u0131kl\u0131 olmamas\u0131\u201d. Hayvan haklar\u0131na y\u00f6nelik endi\u015fe y\u00fczde 47.<\/span><br \/><span style=\"color: #000000;\">\u2022 T\u00fcketicilerin y\u00fczde 45\u2019i hayvan kaynakl\u0131 s\u00fct ve s\u00fct \u00fcr\u00fcnlerine alternatif olarak \u00fcretilen bitki bazl\u0131 i\u00e7ecek ve g\u0131dalar\u0131 beslenmesine dahil ediyor. Bu ki\u015filer a\u011f\u0131rl\u0131kl\u0131 olarak vegan s\u00fct, vegan ezme\/s\u00fcrmelik \u00fcr\u00fcnler, vegan besleyici i\u00e7ecekler ve vegan peynir sat\u0131n al\u0131yor. Bitki bazl\u0131 s\u00fct ve s\u00fct \u00fcr\u00fcnlerini t\u00fcketme sebepleri ise, y\u00fczde 78\u2019lik bir oranla \u201c\u00e7evre i\u00e7in daha iyi olmas\u0131\u201d. Tat ve sa\u011fl\u0131k motivasyonlar\u0131 ise ikinci ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor. En \u00e7ok soya, badem ve pirin\u00e7 tad\u0131ndaki \u00fcr\u00fcnlerin i\u00e7indekiler listesinde yer almas\u0131 bekleniyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 Bitki bazl\u0131 s\u00fct ve s\u00fct \u00fcr\u00fcnlerini t\u00fcketmedi\u011fini s\u00f6yleyenler, y\u00fczde 43\u2019l\u00fck bir oranla bu \u00fcr\u00fcnleri yine de aile bireyleri i\u00e7in sat\u0131n ald\u0131\u011f\u0131n\u0131 belirtiyor. 18 ya\u015f alt\u0131ndaki aile bireyleri i\u00e7in bu \u00fcr\u00fcnleri sat\u0131n alanlar\u0131n ba\u015fl\u0131ca motivasyonu, y\u00fczde 71\u2019lik bir oranla \u00fcr\u00fcnlerin \u201cbesleyici olmas\u0131\u201d ve \u201caile bireylerinin bu \u00fcr\u00fcnleri t\u00fcketmesi.\u201d<\/span><br \/><span style=\"color: #000000;\">\u2022 Bitkisel s\u00fct ve s\u00fct \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131n\u0131 s\u00f6yleyenler, y\u00fczde 84\u2019l\u00fck bir oranla \u00fcr\u00fcn\u00fcn tad\u0131na dikkat ederken y\u00fczde 79\u2019u \u00fcr\u00fcn\u00fcn sa\u011fl\u0131k ile ilgili beyan\u0131na ve faydalar\u0131na, y\u00fczde 74\u2019\u00fc s\u00fcrd\u00fcr\u00fclebilirlik beyan\u0131na, y\u00fczde 65\u2019i i\u00e7erik ve besleyicilik etiketine ve y\u00fczde 64\u2019\u00fc de fiyat\u0131na \u00f6nem veriyor.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5749 size-full\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5.jpg\" alt=\"\" width=\"1512\" height=\"1008\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5.jpg 1512w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-300x200.jpg 300w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-1024x683.jpg 1024w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-768x512.jpg 768w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-696x464.jpg 696w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-1068x712.jpg 1068w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-630x420.jpg 630w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-320x213.jpg 320w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-480x320.jpg 480w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-5-800x533.jpg 800w\" sizes=\"(max-width: 1512px) 100vw, 1512px\" \/><\/p><p><strong><span style=\"color: #000000;\">Bitki Bazl\u0131 Et T\u00fcketimi<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 T\u00fcketicilerin y\u00fczde 43\u2019\u00fc bitki bazl\u0131 eti beslenmesine dahil ediyor. Temel motivasyonlar\u0131 ise y\u00fczde 82 ile bitki bazl\u0131 etlerin \u201c\u00e7evre i\u00e7in daha iyi olmas\u0131\u201d ve y\u00fczde 74 ile \u201cdaha sa\u011fl\u0131kl\u0131 ve g\u00fcvenilir\u201d olmas\u0131. Hayvan haklar\u0131na y\u00f6nelik endi\u015feler, y\u00fczde 66 oran\u0131nda.<\/span><br \/><span style=\"color: #000000;\">\u2022 Bu ki\u015filer en \u00e7ok dana, tavuk, hindi ve bal\u0131k yerine ge\u00e7ecek alternatifleri cazip buluyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 Mevcut bitki bazl\u0131 et \u00fcr\u00fcnlerini yetersiz bulanlar ise y\u00fczde 63\u2019l\u00fck bir oran ile en \u00e7ok \u00fcr\u00fcn ve marka \u00e7e\u015fitlili\u011fi olmamas\u0131ndan yak\u0131n\u0131yor.<\/span><br \/><span style=\"color: #000000;\">\u2022 T\u00fcrkiye\u2019de protein, en \u00e7ok merak edilen ve dikkat edilen besin de\u011ferleri aras\u0131nda olmas\u0131na ra\u011fmen son 24 saatte ne kadar protein ald\u0131\u011f\u0131n\u0131 bilenlerin oran\u0131, yaln\u0131zca y\u00fczde 23 ile s\u0131n\u0131rl\u0131.<\/span><\/p><p><strong><span style=\"color: #000000;\">Avrupa Verileri: T\u00fcketiciler Daha Bilin\u00e7li<\/span><\/strong><br \/><span style=\"color: #000000;\">Bitki bazl\u0131 et t\u00fcketenlerin 2020 ve 2022 oranlar\u0131na bak\u0131ld\u0131\u011f\u0131nda, y\u00fczde 30 ila 40 civar\u0131nda bir art\u0131\u015f g\u00f6r\u00fcl\u00fcyor. Temel motivasyonlar: \u00c7evre, sa\u011fl\u0131k, hayvan haklar\u0131<\/span><br \/><span style=\"color: #000000;\">\u2022 Ara\u015ft\u0131rmaya g\u00f6re t\u00fcketici e\u011filimini bu y\u00f6nde tetikleyen ba\u015fl\u0131ca fakt\u00f6rler \u00e7evre, s\u00fcrd\u00fcr\u00fclebilirlik ve sa\u011fl\u0131k. Avrupa\u2019daki t\u00fcketicilerin y\u00fczde 83&#8217;\u00fc bitkisel etin gezegen ve \u00e7evre i\u00e7in daha iyi oldu\u011funu, y\u00fczde 82&#8217;si de daha sa\u011fl\u0131kl\u0131 oldu\u011funu belirtiyor. T\u00fcrkiye\u2019de \u00e7evre duyarl\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan oran neredeyse ayn\u0131 olmas\u0131na ra\u011fmen, bitki bazl\u0131 et ikamelerinin daha sa\u011fl\u0131kl\u0131 oldu\u011funu d\u00fc\u015f\u00fcnenlerin oran\u0131 daha d\u00fc\u015f\u00fck (y\u00fczde 74).<\/span><br \/><span style=\"color: #000000;\">\u2022 T\u00fcketiciler \u00fcr\u00fcn etiketlerini kontrol ederken, \u00fcr\u00fcnlerin sa\u011fl\u0131kl\u0131 olup olmad\u0131\u011f\u0131na bak\u0131yor; \u00e7evreye ve insan sa\u011fl\u0131\u011f\u0131na zararl\u0131 oldu\u011fu bilinen yapay ve kimyasal bile\u015fenler i\u00e7ermedi\u011finden emin olmak istiyor. Avrupa\u2019daki t\u00fcketicilerin y\u00fczde 74&#8217;\u00fc, yiyecek ve i\u00e7eceklerin y\u00fczde 100 do\u011fal olmas\u0131n\u0131n \u00f6nemli oldu\u011funu s\u00f6yl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 T\u00fcketicilerin y\u00fczde 68&#8217;i bitki bazl\u0131 yiyecek ve i\u00e7ecek sat\u0131n al\u0131rken i\u00e7erik listelerini d\u00fczenli olarak kontrol ettiklerini belirtiyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re markalar \u201c\u00e7evre dostu\u201d olduklar\u0131n\u0131 iddia ettiklerinde t\u00fcketiciler genellikle buna \u015f\u00fcpheyle yakla\u015f\u0131yor. Bir \u00fcr\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fi konusunda t\u00fcketiciyi ikna etmek i\u00e7in \u015firketlerin \u00e7o\u011funlukla \u201cye\u015fil y\u0131kama\u201d (green washing) stratejilerini kulland\u0131klar\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">Lezzet \u0130yile\u015ftirilmeli, Fiyat Yelpazesi Geni\u015flemeli<\/span><\/strong><br \/><span style=\"color: #000000;\">Ara\u015ft\u0131rma, yenilik\u00e7i \u00fcr\u00fcn geli\u015ftirmek isteyen markalar i\u00e7in pazar potansiyelinin b\u00fcy\u00fck oldu\u011funu g\u00f6steriyor. Ancak bitki bazl\u0131 protein i\u00e7eren \u00fcr\u00fcnler pek \u00e7ok a\u00e7\u0131dan avantajl\u0131 ve faydal\u0131 olsa da t\u00fcketicilerin bask\u0131n duygu ve d\u00fc\u015f\u00fcncesi hen\u00fcz bu y\u00f6nde de\u011fil. Halihaz\u0131rda hayvan kaynakl\u0131 et yerine ge\u00e7en \u00fcr\u00fcnleri sat\u0131n alan Avrupa\u2019daki t\u00fcketicilerin d\u00f6rtte biri bu \u00fcr\u00fcnlerden yeteri kadar memnun olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. T\u00fcketicilerin y\u00fczde 50\u2019sinden fazlas\u0131 ise lezzet, fiyat ve g\u00f6r\u00fcn\u00fcm a\u00e7\u0131s\u0131ndan bitki bazl\u0131 proteinin daha az cazip oldu\u011funu belirtiyor.<\/span><br \/><span style=\"color: #000000;\">Bunun ba\u015fl\u0131ca iki sebebi var: T\u00fcketiciler y\u00fczde 69 ile \u00fcr\u00fcn yelpazesinde eksiklik oldu\u011funu veya yeterli marka bulunmad\u0131\u011f\u0131n\u0131, y\u00fczde 59 ile tavuk, bal\u0131k, vb. yerine ge\u00e7ecek farkl\u0131 bitkisel \u00fcr\u00fcn t\u00fcrlerinin bulunmad\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">\u201cT\u00fcketicilerin Beklentileri I\u015f\u0131\u011f\u0131nda Gerekli \u0130yile\u015ftirmeler Yap\u0131lmal\u0131\u201d<\/span><\/strong><br \/><span style=\"color: #000000;\">V-Label T\u00fcrkiye temsilcisi Ebru Ar\u0131man, 2022 ara\u015ft\u0131rmas\u0131n\u0131 ve son y\u0131llarda elde edilen verileri de\u011ferlendirerek \u201cHer ge\u00e7en y\u0131l katlanarak artan bitki temelli \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve t\u00fcketici beklentilerindeki h\u0131zl\u0131 y\u00fckseli\u015f, b\u00fcy\u00fcyen pazardaki rekabete paralel olarak inovasyonu ve beraberinde \u00fcr\u00fcn kalitesindeki art\u0131\u015f\u0131 tetiklerken, hem fiyat\/kalite dengesi hem de pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan iyi bir geli\u015fim g\u00f6steriyor\u201d diyor.<\/span><br \/><span style=\"color: #000000;\">\u201cT\u00fcketicilerin beklentileri \u0131\u015f\u0131\u011f\u0131nda gerekli iyile\u015ftirmeleri hayata ge\u00e7irme a\u00e7\u0131s\u0131ndan g\u0131da \u00fcreticilerine \u00f6nemli bir sorumluluk d\u00fc\u015f\u00fcyor,\u201d diyen Ar\u0131man, t\u00fcketicilerin bahsi ge\u00e7en sebeplerle bitkisel \u00fcr\u00fcnleri tercih etmemesinin, vegan g\u0131da pazar\u0131 \u00f6n\u00fcnde bir engel olu\u015fturdu\u011funu, vegan markalar\u0131n benzer tat, g\u00f6r\u00fcn\u00fcm ve t\u00fcm gelir gruplar\u0131 i\u00e7in uygun fiyat se\u00e7enekleri ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi \u00fczerinde daha \u00e7ok \u00e7al\u0131\u015fmas\u0131n\u0131n \u00f6nemli oldu\u011funu vurguluyor.<\/span><br \/><span style=\"color: #000000;\">Bununla birlikte Ar\u0131man, paketli vegan \u00fcr\u00fcnler d\u0131\u015f\u0131nda, meyve, sebze, bakliyat, tohum ve tah\u0131llardan olu\u015fan b\u00fct\u00fcnsel bitkisel beslenmenin hayvan kaynakl\u0131 t\u00fcketim ile k\u0131yaslanamayacak kadar ucuz oldu\u011funun da alt\u0131n\u0131 \u00e7iziyor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uluslararas\u0131 vegan ve vejetaryen \u00fcr\u00fcn ve hizmet etiketleme kurulu\u015fu V-Label\u2019\u0131n, pazar ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k \u015firketi FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor. T\u00fcrkiye dahil 14 Avrupa \u00fclkesinde yap\u0131lan, vegan \u00fcr\u00fcn pazar\u0131n\u0131n dinamiklerini, kar\u015f\u0131la\u015f\u0131lan engelleri ve f\u0131rsatlar\u0131 inceleyen V-Label ve FMCG Gurus\u2019un yeni [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-5743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-yazilar"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor - GPD<\/title>\n<meta name=\"description\" content=\"V-Label\u2019\u0131n FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=5743\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor - GPD\" \/>\n<meta property=\"og:description\" content=\"V-Label\u2019\u0131n FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=5743\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-27T12:29:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-27T12:32:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1890\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743\"},\"author\":{\"name\":\"H\u00fcnkar G\u00f6rel\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\"},\"headline\":\"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor\",\"datePublished\":\"2022-12-27T12:29:08+00:00\",\"dateModified\":\"2022-12-27T12:32:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743\"},\"wordCount\":1705,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg\",\"articleSection\":[\"Yaz\u0131lar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743\",\"name\":\"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor - GPD\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg\",\"datePublished\":\"2022-12-27T12:29:08+00:00\",\"dateModified\":\"2022-12-27T12:32:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\"},\"description\":\"V-Label\u2019\u0131n FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gidaperakendecileri.org\/?p=5743\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg\",\"contentUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg\",\"width\":1890,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=5743#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gidaperakendecileri.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#website\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/\",\"name\":\"GPD\",\"description\":\"G\u0131da Perakendecileri Derne\u011fi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gidaperakendecileri.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\",\"name\":\"H\u00fcnkar G\u00f6rel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6833176c6068a3a97919a716cee09184937057818487819b3315830bdfd463a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6833176c6068a3a97919a716cee09184937057818487819b3315830bdfd463a4?s=96&d=mm&r=g\",\"caption\":\"H\u00fcnkar G\u00f6rel\"},\"url\":\"https:\/\/www.gidaperakendecileri.org\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor - GPD","description":"V-Label\u2019\u0131n FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gidaperakendecileri.org\/?p=5743","og_locale":"en_US","og_type":"article","og_title":"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor - GPD","og_description":"V-Label\u2019\u0131n FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor.","og_url":"https:\/\/www.gidaperakendecileri.org\/?p=5743","og_site_name":"GPD","article_published_time":"2022-12-27T12:29:08+00:00","article_modified_time":"2022-12-27T12:32:44+00:00","og_image":[{"width":1890,"height":1260,"url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg","type":"image\/jpeg"}],"author":"H\u00fcnkar G\u00f6rel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"H\u00fcnkar G\u00f6rel","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743#article","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743"},"author":{"name":"H\u00fcnkar G\u00f6rel","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6"},"headline":"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor","datePublished":"2022-12-27T12:29:08+00:00","dateModified":"2022-12-27T12:32:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743"},"wordCount":1705,"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg","articleSection":["Yaz\u0131lar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743","url":"https:\/\/www.gidaperakendecileri.org\/?p=5743","name":"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor - GPD","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage"},"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg","datePublished":"2022-12-27T12:29:08+00:00","dateModified":"2022-12-27T12:32:44+00:00","author":{"@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6"},"description":"V-Label\u2019\u0131n FMCG Gurus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc yeni ara\u015ft\u0131rma, T\u00fcrkiye\u2019de ve Avrupa\u2019da vegan g\u0131da end\u00fcstrisine ve mevzuat\u0131na y\u00f6n verecek \u00f6nemli veriler sunuyor.","breadcrumb":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gidaperakendecileri.org\/?p=5743"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743#primaryimage","url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg","contentUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/vegan-arastirma-1.jpg","width":1890,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/www.gidaperakendecileri.org\/?p=5743#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gidaperakendecileri.org\/"},{"@type":"ListItem","position":2,"name":"Vegan ve Vejetaryen Beslenme Al\u0131\u015fkanl\u0131\u011f\u0131 Y\u00fckseliyor"}]},{"@type":"WebSite","@id":"https:\/\/www.gidaperakendecileri.org\/#website","url":"https:\/\/www.gidaperakendecileri.org\/","name":"GPD","description":"G\u0131da Perakendecileri Derne\u011fi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gidaperakendecileri.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6","name":"H\u00fcnkar G\u00f6rel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6833176c6068a3a97919a716cee09184937057818487819b3315830bdfd463a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6833176c6068a3a97919a716cee09184937057818487819b3315830bdfd463a4?s=96&d=mm&r=g","caption":"H\u00fcnkar G\u00f6rel"},"url":"https:\/\/www.gidaperakendecileri.org\/?author=2"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/5743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5743"}],"version-history":[{"count":4,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/5743\/revisions"}],"predecessor-version":[{"id":5752,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/5743\/revisions\/5752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/media\/5744"}],"wp:attachment":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}