{"id":5712,"date":"2022-12-12T10:22:19","date_gmt":"2022-12-12T10:22:19","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=5712"},"modified":"2022-12-12T10:23:14","modified_gmt":"2022-12-12T10:23:14","slug":"tuketici-kasim-kampanyalarinda-temel-ihtiyaclara-yoneldi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=5712","title":{"rendered":"T\u00fcketici Kas\u0131m Kampanyalar\u0131nda Temel \u0130htiya\u00e7lara Y\u00f6neldi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5712\" class=\"elementor elementor-5712\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>Kas\u0131m ay\u0131ndaki indirim kampanyalar\u0131nda al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 80\u2019i interneti tercih etti. \u0130ndirim kampanyalar\u0131nda en \u00e7ok temizlik \u00fcr\u00fcn\u00fc ve giyim sat\u0131n al\u0131nd\u0131.<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">\u201cKas\u0131m Al\u0131\u015fveri\u015fleri\u201d Ipsos taraf\u0131ndan ger\u00e7ekle\u015ftirilen Antikriz Monit\u00f6r\u00fc ara\u015ft\u0131rma verilerinden yola \u00e7\u0131k\u0131larak mercek alt\u0131na al\u0131nd\u0131. Her y\u0131l Kas\u0131m ay\u0131n\u0131n belirli aral\u0131klar\u0131nda ger\u00e7ekle\u015fen b\u00fcy\u00fck indirim g\u00fcnlerinin \u00fclkemizde nas\u0131l ge\u00e7ti\u011fine ili\u015fkin bir de\u011ferlendirme yapan Ipsos analizine g\u00f6re Kas\u0131m kampanyalar\u0131 s\u0131ras\u0131nda al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 70\u2019i \u00f6zellikle bu kampanyalar\u0131 bekledi\u011fini s\u00f6yledi.<br \/>Temizlik \u00fcr\u00fcnleri ve giyim\/konfeksiyon bu kampanyalar s\u0131ras\u0131nda en \u00e7ok tercih edilen \u00fcr\u00fcn kategorileri oldu.<br \/>Kas\u0131m al\u0131\u015fveri\u015fleri indirim kampanyalar\u0131 \u00e7er\u00e7evesinde, internet \u00fczerinden reklamlar, influencer pazarlamas\u0131 yo\u011fun bir \u015fekilde kullan\u0131ld\u0131. E-ticaret \u015firketlerinin bu kampanya ve reklamlardan en fazla fayda sa\u011flayan taraf oldu\u011fu tespit edildi.<br \/>Her 10 ki\u015fiden 7\u2019si Kas\u0131m ay\u0131nda firmalar taraf\u0131ndan yap\u0131lan indirim kampanyalar\u0131ndan haberdar ve bu bireylerin yar\u0131s\u0131, bu kampanyalar s\u0131ras\u0131nda al\u0131\u015fveri\u015f yapm\u0131\u015f.<br \/>Bireylerin yar\u0131s\u0131na g\u00f6re bu kampanyalar ihtiya\u00e7 duyulan \u00fcr\u00fcnlerin iyi fiyata al\u0131nmas\u0131n\u0131 sa\u011fl\u0131yor. Ancak bireylerin y\u00fczde 61\u2019i bu kampanyalar\u0131n gere\u011finden fazla al\u0131\u015fveri\u015f yapmaya sebep oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">Al\u0131\u015fveri\u015f, A\u011f\u0131rl\u0131kl\u0131 Olarak Online Kanallarda Yap\u0131l\u0131yor<\/span><\/strong><br \/><span style=\"color: #000000;\">\u00c7in merkezli online al\u0131\u015fveri\u015f platformu Aliexpress taraf\u0131ndan 2009\u2019dan itibaren 11 Kas\u0131m\u2019larda uygulanan indirimlerin daha sonra t\u00fcm d\u00fcnyaya yay\u0131ld\u0131\u011f\u0131n\u0131 ve y\u0131l\u0131n en \u00f6nemli al\u0131\u015fveri\u015f sezonlar\u0131ndan biri haline geldi\u011fini ifade eden Ipsos T\u00fcrkiye CEO\u2019su Sidar Gedik verilerle ilgili \u015fu de\u011ferlendirmelerde bulundu: Online al\u0131\u015fveri\u015f platformlar\u0131 ile ba\u015flam\u0131\u015f olsa da di\u011fer al\u0131\u015fveri\u015f kanallar\u0131na da yay\u0131lm\u0131\u015f ve olduk\u00e7a pop\u00fclerle\u015fmi\u015f bir kampanya d\u00f6nemi s\u00f6z konusu. Her 10 ki\u015fiden 7\u2019si bu kampanyalardan haberdar. Haberdar olanlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 ise bu d\u00f6nemde kampanyalar kapsam\u0131nda al\u0131\u015fveri\u015f yapm\u0131\u015flar. Bu al\u0131\u015fveri\u015fler a\u011f\u0131rl\u0131kl\u0131 olarak online kanallarda yap\u0131l\u0131yor olsa da (y\u00fczde 70) ma\u011fazalardan Kas\u0131m kampanyas\u0131 al\u0131\u015fveri\u015fi yapan y\u00fczde 20\u2019lik bir kesim de var. Al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 70\u2019i ihtiya\u00e7lar\u0131n\u0131 gidermek i\u00e7in bu d\u00f6nemi beklediklerini belirtiyorlar. \u201c\u0130htiya\u00e7\u201d kelimesini \u00f6zellikle kulland\u0131m, \u00e7\u00fcnk\u00fc en yo\u011fun al\u0131\u015fveri\u015f yap\u0131lan kategoriler, temizlik \u00fcr\u00fcnleri ve giyim. Temel ihtiya\u00e7 olmayan elektronik, dekorasyon gibi kategorilerdeki al\u0131\u015fveri\u015f oran\u0131 d\u00fc\u015f\u00fck. \u201c\u0130htiyac\u0131m olsa bile bu d\u00f6nemde al\u0131\u015fveri\u015f yapmamaya \u00e7al\u0131\u015f\u0131yorum\u201d ifadesine kat\u0131l\u0131m oran\u0131, sadece y\u00fczde 32. \u201cKas\u0131m kampanyalar\u0131na tamamen kar\u015f\u0131y\u0131m\u201d ifadesine kat\u0131l\u0131yorum diyenlerin oran\u0131 ise y\u00fczde 22. Her ne kadar 10 ki\u015fiden 6\u2019s\u0131 bu d\u00f6nemde ihtiyac\u0131ndan fazla al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirtiyor olsa bile ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n yar\u0131s\u0131 bu d\u00f6nemin \u201cihtiya\u00e7\u201d duyulan \u00fcr\u00fcnleri uygun fiyatlara alabildikleri bir d\u00f6nem oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kas\u0131m ay\u0131ndaki indirim kampanyalar\u0131nda al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 80\u2019i interneti tercih etti. \u0130ndirim kampanyalar\u0131nda en \u00e7ok temizlik \u00fcr\u00fcn\u00fc ve giyim sat\u0131n al\u0131nd\u0131. \u201cKas\u0131m Al\u0131\u015fveri\u015fleri\u201d Ipsos taraf\u0131ndan ger\u00e7ekle\u015ftirilen Antikriz Monit\u00f6r\u00fc ara\u015ft\u0131rma verilerinden yola \u00e7\u0131k\u0131larak mercek alt\u0131na al\u0131nd\u0131. Her y\u0131l Kas\u0131m ay\u0131n\u0131n belirli aral\u0131klar\u0131nda ger\u00e7ekle\u015fen b\u00fcy\u00fck indirim g\u00fcnlerinin \u00fclkemizde nas\u0131l ge\u00e7ti\u011fine ili\u015fkin bir de\u011ferlendirme yapan Ipsos analizine g\u00f6re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-5712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/12\/ipsos-kasim-kampanya.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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