{"id":5644,"date":"2022-11-08T05:46:32","date_gmt":"2022-11-08T05:46:32","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=5644"},"modified":"2022-11-08T05:47:53","modified_gmt":"2022-11-08T05:47:53","slug":"hizli-tuketim-urunleri-perakendesi-%85-buyudu","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=5644","title":{"rendered":"H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Perakendesi %85 B\u00fcy\u00fcd\u00fc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5644\" class=\"elementor elementor-5644\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>NielsenIQ taraf\u0131ndan ge\u00e7ti\u011fimiz g\u00fcnlerde yay\u0131nlanan ara\u015ft\u0131rmaya g\u00f6re, T\u00fcrkiye&#8217;de FMCG (H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri) perakendesi 2022 y\u0131l\u0131 ilk 8 ay k\u0131yaslamas\u0131nda %85 b\u00fcy\u00fcme kaydetti. 2015 y\u0131l\u0131ndan bu yana bile\u015fik y\u0131ll\u0131k b\u00fcy\u00fcme rakamlar\u0131na (CAGR) bak\u0131ld\u0131\u011f\u0131nda da g\u0131da kategorisinin %19, g\u0131da ba\u015fl\u0131\u011f\u0131 alt\u0131ndaki tar\u0131m \u00fcr\u00fcnlerinin %19,4, bu\u011fday \u00fcr\u00fcnlerinin ise %24,3 b\u00fcy\u00fcd\u00fc\u011f\u00fc g\u00f6zleniyor.<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Pazarda b\u00fcy\u00fcme dinami\u011fine sahip kategorileri anlaman\u0131n kritik oldu\u011funu vurgulayan NielsenIQ T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Didem \u015eekerel Erdo\u011fan, at\u0131\u015ft\u0131rmal\u0131k, i\u00e7ecekler ve bakkaliye gruplar\u0131n\u0131n global b\u00fcy\u00fcmede ba\u015f\u0131 \u00e7eken kategoriler oldu\u011funu payla\u015ft\u0131. \u015eekerel Erdo\u011fan, &#8220;T\u00fcrkiye&#8217;de FMCG b\u00fcy\u00fcmesine bakt\u0131\u011f\u0131m\u0131zda \u00f6zellikle g\u0131da kategorisinin, g\u0131da ba\u015fl\u0131\u011f\u0131 alt\u0131nda da at\u0131\u015ft\u0131rmal\u0131k ve i\u00e7ecek gruplar\u0131n\u0131n g\u00fc\u00e7l\u00fc hacim ve ciro performans\u0131yla b\u00fcy\u00fcmeyi \u00f6ne ta\u015f\u0131d\u0131klar\u0131n\u0131 g\u00f6rmekteyiz&#8221; diye konu\u015ftu.<\/span><\/p><p><strong><span style=\"color: #000000;\">E-Ticarette Y\u0131l\u0131n \u0130lk 8 Ay\u0131nda %74&#8217;l\u00fck Bir Ciro B\u00fcy\u00fcmesi Ger\u00e7ekle\u015fti<\/span><\/strong><br \/><span style=\"color: #000000;\">NielsenIQ&#8217;nun ara\u015ft\u0131rmas\u0131na g\u00f6re e-ticaret pandemi d\u00f6neminde d\u00fcnya genelinde g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmeler g\u00f6sterdi ve toplam FMCG i\u00e7indeki a\u011f\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rd\u0131. T\u00fcrkiye&#8217;de 2020 y\u0131l\u0131nda toplam FMCG i\u00e7inde %4,0 olan e-ticaret a\u011f\u0131rl\u0131\u011f\u0131, 2021 y\u0131l\u0131nda %5,7&#8217;ye \u00e7\u0131karak g\u00fc\u00e7l\u00fc bir art\u0131\u015f kaydetti.<\/span><br \/><span style=\"color: #000000;\">E-ticaret, bu g\u00fc\u00e7l\u00fc baz\u0131na ra\u011fmen 2022 y\u0131l\u0131n\u0131n ilk 8 ayl\u0131k d\u00f6neminde de b\u00fcy\u00fcme ivmesini korudu ve %74&#8217;l\u00fck bir ciro b\u00fcy\u00fcmesi ger\u00e7ekle\u015ftirdi.<\/span><br \/><span style=\"color: #000000;\">D\u00fcnya genelinde bozulan fiyat istikrar\u0131na ve bunun t\u00fcketiciye yans\u0131malar\u0131na bak\u0131ld\u0131\u011f\u0131nda ise t\u00fcm \u00fclkelerde fiyat art\u0131\u015flar\u0131n\u0131n g\u00f6r\u00fclmekte oldu\u011fu, bunun al\u0131\u015fveri\u015f\u00e7i b\u00fct\u00e7esi \u00fczerinde bask\u0131 yaparak al\u0131\u015fveri\u015f\u00e7iyi daha temkinli olmaya sevk etti\u011fi g\u00f6ze \u00e7arp\u0131yor.<\/span><br \/><span style=\"color: #000000;\">Bu temkinli davran\u0131\u015f\u0131n sonucu olarak &#8220;Al\u0131\u015fveri\u015f\u00e7iler gerekti\u011fi zaman, gereken \u00fcr\u00fcn\u00fc, gerekti\u011fi kadar al\u0131yor.&#8221; \u00dcr\u00fcn tercihleri k\u00fc\u00e7\u00fck paketlere y\u00f6nelirken, inovasyon da \u00f6nemini korumaya devam ediyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">T\u00fcketici, &#8220;Yerli Mal\u0131&#8221;na Y\u00f6neldi!<\/span><\/strong><br \/><span style=\"color: #000000;\">NielsenIQ&#8217;nun ara\u015ft\u0131rmas\u0131, al\u0131\u015fveri\u015f\u00e7ilerin %34&#8217;\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnleri almaya daha yatk\u0131n, %66&#8217;s\u0131n\u0131n da \u00e7evresel konular\u0131n \u015fimdi ve gelecekte kendi sa\u011fl\u0131klar\u0131n\u0131 etkileyece\u011fi konusunda hemfikir oldu\u011funu g\u00f6sterdi. S\u00fcrd\u00fcr\u00fclebilirlik, yerel \u00fcretim ve do\u011fall\u0131k ba\u015fl\u0131klar\u0131 da \u00fcreticiler ve perakendeciler i\u00e7in odaklan\u0131lmas\u0131 gereken alanlar olarak \u00f6ne \u00e7\u0131kt\u0131.<\/span><br \/><span style=\"color: #000000;\">Al\u0131\u015fveri\u015f\u00e7ilerin \u00f6zellikle ekolojik\/biyo \u00fcr\u00fcnlere ilgisinin %20&#8217;den %27&#8217;ye \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor ayn\u0131 zamanda y\u00fckselen oranda ya\u015fad\u0131klar\u0131 b\u00f6lgede \u00fcretilmi\u015f\/yerel \u00fcr\u00fcnleri se\u00e7meye \u00e7al\u0131\u015ft\u0131klar\u0131 da \u00f6ne \u00e7\u0131kan bir di\u011fer veri. Bu oran %15&#8217;ten %22 seviyesine y\u00fckselmi\u015f durumda.<\/span><br \/><span style=\"color: #000000;\">&#8220;Yerli mal\u0131&#8221;na y\u00f6nelik tercih de g\u00fc\u00e7lenmi\u015f g\u00f6r\u00fcn\u00fcyor. Ara\u015ft\u0131rmaya kat\u0131lan al\u0131\u015fveri\u015f\u00e7ilerin %19&#8217;u T\u00fcrkiye&#8217;de \u00fcretilen \u00fcr\u00fcnleri se\u00e7meye \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 ifade ediyor. Bu oran\u0131n bir \u00f6nceki y\u0131l %13 seviyesinde oldu\u011fu belirtiliyor. Ayr\u0131ca 12 puanl\u0131k art\u0131\u015fla al\u0131\u015fveri\u015f\u00e7ilerin %22&#8217;sinin, birden fazla kullan\u0131labilen\/\u00e7oklu kullan\u0131ma uygun al\u0131\u015fveri\u015f \u00e7antalar\u0131 kulland\u0131klar\u0131 anla\u015f\u0131l\u0131yor.<\/span><\/p><p><strong><span style=\"color: #000000;\">Yerel \u0130\u015fletme ve \u00dcr\u00fcnlere \u0130lgi Artt\u0131!<\/span><\/strong><br \/><span style=\"color: #000000;\">T\u00fcrkiye&#8217;deki t\u00fcketicilerin marka tercihlerine ili\u015fkin bulgulara g\u00f6z att\u0131\u011f\u0131m\u0131zda ara\u015ft\u0131rma, t\u00fcketicilerin %62&#8217;sinin kendi b\u00f6lgelerindeki yerel\/y\u00f6resel i\u015fletmelerden, yerel olarak \u00fcretilmi\u015f \u00fcr\u00fcnleri sat\u0131n almay\u0131 tercih etti\u011fini g\u00f6steriyor. Ayr\u0131ca t\u00fcketicilerimizin %65&#8217;i m\u00fcmk\u00fcn oldu\u011funca yerel markalar\u0131 desteklemeye \u00e7al\u0131\u015f\u0131yor. Ayn\u0131 \u015fekilde t\u00fcketicilerin %54&#8217;\u00fc, yerel markalar\u0131n \u00f6zg\u00fcn oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor ve %46&#8217;s\u0131 ise yerel markalar i\u00e7in biraz daha fazla \u00f6demeye haz\u0131r.<\/span><br \/><span style=\"color: #000000;\">Tar\u0131m ve s\u00fcrd\u00fcr\u00fclebilirli\u011fin yan\u0131 s\u0131ra FMCG perakendesine yak\u0131n d\u00f6nemde damga vurmas\u0131 beklenen di\u011fer trendler olarak da Yeni Ekonomik S\u0131n\u0131fland\u0131rma, Yeni T\u00fcketici &amp; Al\u0131\u015fveri\u015f\u00e7i, Kutupla\u015fm\u0131\u015f T\u00fcketici, Fiyat Optimizasyonu, De\u011fer Alg\u0131s\u0131n\u0131n Yeniden Yarat\u0131lmas\u0131, Portfolyo Mimarl\u0131\u011f\u0131, \u00c7oklu Kanal, Sa\u011fl\u0131kl\u0131 ve Zinde Olma Aray\u0131\u015f\u0131 ve Yenilik trendleri \u00f6nem kazanm\u0131\u015f durumda.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NielsenIQ taraf\u0131ndan ge\u00e7ti\u011fimiz g\u00fcnlerde yay\u0131nlanan ara\u015ft\u0131rmaya g\u00f6re, T\u00fcrkiye&#8217;de FMCG (H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri) perakendesi 2022 y\u0131l\u0131 ilk 8 ay k\u0131yaslamas\u0131nda %85 b\u00fcy\u00fcme kaydetti. 2015 y\u0131l\u0131ndan bu yana bile\u015fik y\u0131ll\u0131k b\u00fcy\u00fcme rakamlar\u0131na (CAGR) bak\u0131ld\u0131\u011f\u0131nda da g\u0131da kategorisinin %19, g\u0131da ba\u015fl\u0131\u011f\u0131 alt\u0131ndaki tar\u0131m \u00fcr\u00fcnlerinin %19,4, bu\u011fday \u00fcr\u00fcnlerinin ise %24,3 b\u00fcy\u00fcd\u00fc\u011f\u00fc g\u00f6zleniyor. Pazarda b\u00fcy\u00fcme dinami\u011fine sahip kategorileri anlaman\u0131n kritik [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-5644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/11\/nielsen-fmcg-8kasim.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Perakendesi %85 B\u00fcy\u00fcd\u00fc - 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