{"id":5485,"date":"2022-09-05T08:23:58","date_gmt":"2022-09-05T08:23:58","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=5485"},"modified":"2022-09-05T08:27:14","modified_gmt":"2022-09-05T08:27:14","slug":"e-ticaret-kullanim-orani-artiyor","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=5485","title":{"rendered":"E-Ticaret Kullan\u0131m Oran\u0131 Art\u0131yor"},"content":{"rendered":"\t\t
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T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K), 2022 y\u0131l\u0131 Hanehalk\u0131 Bili\u015fim Teknolojileri (BT) Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131n\u0131 yay\u0131nlad\u0131. Ara\u015ft\u0131rmaya g\u00f6re e-ticaret kullan\u0131m oran\u0131, 2021 y\u0131l\u0131nda %44,3 iken 2022 y\u0131l\u0131nda %46,2 oldu. \u0130nternetten en fazla %71,3 ile giyim, ayakkab\u0131 ve aksesuar sat\u0131n al\u0131nd\u0131. Bunu, %50,2 ile lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar, %41,9 ile g\u0131da \u00fcr\u00fcnleri, %28,7 ile temizlik \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m malzemeleri ve %27,4 ile kozmetik, g\u00fczellik ve sa\u011fl\u0131k \u00fcr\u00fcnleri takip ediyor.<\/strong><\/span><\/h3>

T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K), 2022 y\u0131l\u0131 Hanehalk\u0131 Bili\u015fim Teknolojileri Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re 2022 y\u0131l\u0131nda hanelerin %94,1’inin evden internete eri\u015fim imkan\u0131na sahip oldu\u011fu saptand\u0131. Bu oran, ge\u00e7en y\u0131l %92,0 olarak ger\u00e7ekle\u015fmi\u015fti. Son 12 ayda internet kullanan bireylerin internet \u00fczerinden \u00f6zel kullan\u0131m amac\u0131yla mal veya hizmet sat\u0131n alma ya da sipari\u015f verme (e-ticaret) oran\u0131, 2021 y\u0131l\u0131nda %44,3 iken 2022 y\u0131l\u0131nda %46,2 oldu. Cinsiyete g\u00f6re \u0130nternet \u00fczerinden mal veya hizmet sat\u0131n alma ya da sipari\u015f verme oran\u0131 erkeklerde %49,7 iken kad\u0131nlarda %42,7 oldu. Bu oran, bir \u00f6nceki y\u0131l s\u0131ras\u0131 ile %48,3 ve %40,3 olarak ger\u00e7ekle\u015fti. <\/span><\/p>

Bu oran, en son mal veya hizmet sat\u0131n alma ya da sipari\u015f verme zamanlar\u0131na g\u00f6re incelendi\u011finde; bireylerin %33,6’s\u0131n\u0131n son 3 ay i\u00e7inde (2022 y\u0131l\u0131 ilk 3 ay\u0131) mal veya hizmet sat\u0131n ald\u0131\u011f\u0131 ya da sipari\u015f verdi\u011fi g\u00f6r\u00fcld\u00fc. Bu oran, ge\u00e7en y\u0131l\u0131n son 3 ay\u0131 i\u00e7inde (2021 y\u0131l\u0131 ilk 3 ay\u0131) %32,4 oldu. Bu sonu\u00e7lara g\u00f6re t\u00fcketicilerin \u00fc\u00e7te ikisinin hala d\u00fczenli e-ticaret kullanmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/span><\/p>

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\u0130nternetten En Fazla Giyim, Ayakkab\u0131 ve Aksesuar Sat\u0131n Al\u0131nd\u0131<\/span><\/strong>
\u0130nternet \u00fczerinden 2022 y\u0131l\u0131n\u0131n ilk 3 ay\u0131 i\u00e7erisinde mal veya hizmet sat\u0131n alan ya da sipari\u015f veren bireylerin en fazla sat\u0131n ald\u0131\u011f\u0131 mal, %71,3 ile giyim, ayakkab\u0131 ve aksesuar oldu. Bunu, %50,2 ile lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar, %41,9 ile g\u0131da \u00fcr\u00fcnleri, %28,7 ile temizlik \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m malzemeleri ve %27,4 ile kozmetik, g\u00fczellik ve sa\u011fl\u0131k \u00fcr\u00fcnleri takip etti.<\/span><\/p>

\u0130nternet \u00fczerinden en fazla sat\u0131n al\u0131nan mal t\u00fcrleri cinsiyete g\u00f6re incelendi\u011finde; erkeklerin %64,7 ile giyim, ayakkab\u0131 ve aksesuar, %51,1 ile lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar ve %40,9 ile g\u0131da \u00fcr\u00fcnleri; kad\u0131nlar\u0131n ise %78,4 ile giyim, ayakkab\u0131 ve aksesuar, %49,2 ile lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar ve %43,0 ile g\u0131da \u00fcr\u00fcnleri sat\u0131n ald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/span><\/p>

En Fazla Sat\u0131n Al\u0131nan\/Abone Olunan Dijital \u0130\u00e7erik, Film veya Dizi \u0130zleme Hizmeti<\/span><\/strong>
\u0130nternet \u00fczerinden 2022 y\u0131l\u0131n\u0131n ilk 3 ay\u0131 i\u00e7erisinde mal veya hizmet sat\u0131n alan ya da sipari\u015f veren bireylerin en fazla sat\u0131n ald\u0131\u011f\u0131 veya abone oldu\u011fu dijital i\u00e7erik, %26,4 ile film veya dizi izleme hizmeti veya indirme oldu. Bunu, %23,2 ile m\u00fczik dinleme hizmeti veya m\u00fczik indirme ve %15,1 ile yaz\u0131l\u0131mlar\u0131 indirme (s\u00fcr\u00fcm y\u00fckseltmeleri dahil) takip etti.<\/span><\/p>

Bu bireylerin en fazla sat\u0131n ald\u0131\u011f\u0131 \u00e7evrimi\u00e7i hizmetler ise, %21,0 ile web sitesi veya uygulama \u00fczerinden ula\u015f\u0131m hizmeti (otob\u00fcs, tren, u\u00e7ak ve gemi bileti) sat\u0131n al\u0131m\u0131, %14,9 ile k\u00fclt\u00fcrel etkinliklere (sinema, tiyatro, konser, fuar vb.) bilet alma ve %13,4 ile \u0130nternet veya mobil telefon ba\u011flant\u0131 aboneli\u011fi oldu.<\/span><\/p>

\u0130nternet \u00dczerinden \u00d6\u011frenme Faaliyeti Ger\u00e7ekle\u015ftiren Bireylerin Oran\u0131, %15,9<\/span><\/strong>
\u0130nternet \u00fczerinden son 3 ay i\u00e7inde e\u011fitim, mesleki veya \u00f6zel ama\u00e7lar i\u00e7in \u00f6\u011frenme faaliyeti ger\u00e7ekle\u015ftiren bireylerin oran\u0131, 2021 y\u0131l\u0131nda %17,1 iken 2022 y\u0131l\u0131nda %15,9 oldu. Bu oran\u0131n 2022 y\u0131l\u0131nda erkekler i\u00e7in %15,6, kad\u0131nlar i\u00e7in ise %16,3 oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/span><\/p>

Bireylerin %82’si WhatsApp Kulland\u0131<\/span><\/strong>
Bireylerin en fazla kulland\u0131klar\u0131 sosyal medya ve mesajla\u015fma uygulamalar\u0131 %82,0 ile WhatsApp, %67,2 ile YouTube ve %57,6 ile Instagram oldu. En fazla kullan\u0131lan sosyal medya ve mesajla\u015fma uygulamalar\u0131 cinsiyete g\u00f6re incelendi\u011finde; erkeklerin en fazla %85,9 ile WhatsApp, %70,8 ile YouTube ve %61,5 ile Facebook uygulamalar\u0131n\u0131, kad\u0131nlar\u0131n ise %78,1 ile WhatsApp, %63,7 ile YouTube ve %55,9 ile Instagram uygulamalar\u0131n\u0131 kulland\u0131\u011f\u0131 g\u00f6zlendi.<\/span><\/p>

\u0130nternete Eri\u015fim \u0130mkan\u0131 Olan Hane Oran\u0131 %94,1<\/span><\/strong>
Hanehalk\u0131 bili\u015fim teknolojileri kullan\u0131m ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na g\u00f6re; 2022 y\u0131l\u0131nda hanelerin %94,1’inin evden \u0130nternete eri\u015fim imkan\u0131na sahip oldu\u011fu g\u00f6zlendi. Bu oran, ge\u00e7en y\u0131l %92,0 olarak ger\u00e7ekle\u015fti.<\/span><\/p>

\u0130nternet eri\u015fim imkan\u0131 olan hane oran\u0131 \u0130statistiki B\u00f6lge Birimleri S\u0131n\u0131flamas\u0131 (\u0130BBS) 1. D\u00fczeye g\u00f6re, en y\u00fcksek olan b\u00f6lgeler s\u0131ras\u0131yla, %98,7 ile TR1 \u0130stanbul (\u0130stanbul), %98,3 ile TR5 Bat\u0131 Anadolu (Ankara, Konya, Karaman) ve %94,4 ile TR3 Ege (\u0130zmir, Ayd\u0131n, Denizli, Mu\u011fla, Manisa, Afyonkarahisar, K\u00fctahya, U\u015fak) olarak ger\u00e7ekle\u015fti.<\/span><\/p>

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\u0130nternet Kullanan Bireylerin Oran\u0131, %85<\/span><\/strong>
\u0130nternet kullan\u0131m oran\u0131, 16-74 ya\u015f grubundaki bireylerde 2021 y\u0131l\u0131nda %82,6 iken 2022 y\u0131l\u0131nda %85,0 oldu. Erkeklerin \u0130nternet kullan\u0131m oran\u0131n\u0131n 2022 y\u0131l\u0131nda %89,1, kad\u0131nlar\u0131n ise %80,9 oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/span><\/p>

\u0130nterneti D\u00fczenli Kullanan Bireylerin Oran\u0131, %82,7<\/span><\/strong>
Bireylerin %82,7’sinin, 2022 y\u0131l\u0131n\u0131n ilk 3 ay\u0131n\u0131 kapsayan d\u00f6nemde \u0130nterneti d\u00fczenli olarak kulland\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. D\u00fczenli olarak \u0130nternet kullanan erkeklerin oran\u0131 %86,9, kad\u0131nlar\u0131n ise %78,6 oldu.<\/span><\/p>

Bireylerin %68,7\u2019si E-Devlet Hizmetlerini Kullan\u0131yor<\/span><\/strong>
Son 12 ay i\u00e7inde \u00f6zel ama\u00e7la resmi makamlar\u0131n web sitelerini ve uygulamalar\u0131n\u0131 kullanan ve \u0130nternet \u00fczerinden kamu hizmetlerinden yararlanan bireylerin oran\u0131 %68,7 oldu. E-devlet hizmetlerini kullan\u0131m ama\u00e7lar\u0131 aras\u0131nda, %64,4 ile resmi makamlar veya kamu hizmetleri taraf\u0131ndan kendisi hakk\u0131nda saklanan ki\u015fisel bilgilere eri\u015fme ilk s\u0131ray\u0131 ald\u0131. Bunu, %48,5 ile kamu kurumlar\u0131ndan veya kamu hizmetlerinden bir randevu alma veya rezervasyon yapt\u0131rma ve %44,1 ile kamu kurulu\u015flar\u0131na ait web sitelerinden bilgi edinme takip etti.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K), 2022 y\u0131l\u0131 Hanehalk\u0131 Bili\u015fim Teknolojileri (BT) Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131n\u0131 yay\u0131nlad\u0131. Ara\u015ft\u0131rmaya g\u00f6re e-ticaret kullan\u0131m oran\u0131, 2021 y\u0131l\u0131nda %44,3 iken 2022 y\u0131l\u0131nda %46,2 oldu. \u0130nternetten en fazla %71,3 ile giyim, ayakkab\u0131 ve aksesuar sat\u0131n al\u0131nd\u0131. Bunu, %50,2 ile lokantalardan, fast food zincirlerinden, catering \u015firketlerinden yap\u0131lan teslimatlar, %41,9 ile g\u0131da \u00fcr\u00fcnleri, %28,7 ile […]<\/p>\n","protected":false},"author":2,"featured_media":5486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-5485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/09\/tuik-bt-2022.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nE-Ticaret Kullan\u0131m Oran\u0131 Art\u0131yor - GPD<\/title>\n<meta name=\"description\" content=\"T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K), 2022 y\u0131l\u0131 Hanehalk\u0131 Bili\u015fim Teknolojileri (BT) Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131n\u0131 yay\u0131nlad\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=5485\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Kullan\u0131m Oran\u0131 Art\u0131yor - 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