{"id":5367,"date":"2022-07-08T06:57:43","date_gmt":"2022-07-08T06:57:43","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=5367"},"modified":"2022-07-08T07:00:10","modified_gmt":"2022-07-08T07:00:10","slug":"perakendenin-2022-trendleri-gooinn-perakende-raporunda","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=5367","title":{"rendered":"Perakendenin 2022 Trendleri, GOOINN \u2018Perakende Raporu\u2019nda"},"content":{"rendered":"\t\t
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D\u00fcnyan\u0131n trend sekt\u00f6rlerini inceleyerek geni\u015f ve kapsaml\u0131 raporlar haz\u0131rlayan GOOINN (Good Innovation) Ara\u015ft\u0131rma Merkezi, perakendenin s\u00fcrd\u00fcr\u00fclebilir yolculu\u011funda nas\u0131l ba\u015far\u0131l\u0131 olabilece\u011fini de i\u00e7eren \u2018Perakende Raporu\u2019nu yay\u0131nlad\u0131. Raporda perakende sekt\u00f6r\u00fcne genel bir bak\u0131\u015f\u0131n yan\u0131 s\u0131ra sekt\u00f6r\u00fcn geli\u015fiminin \u00f6n\u00fcn\u00fc a\u00e7mak i\u00e7in dikkat edilmesi gereken noktalar ve \u00f6nemli 14 trend bulunuyor. <\/strong><\/span><\/h3>

GOOINN (Good Innovation) Ara\u015ft\u0131rma Merkezi taraf\u0131ndan ge\u00e7ti\u011fimiz g\u00fcnlerde yay\u0131nlanan Perakende raporu, dijitalle\u015fmeyle birlikte perakende sekt\u00f6r\u00fcnde inovasyonun \u00f6nemini inceliyor ve inovasyonun \u00f6zellikle \u00e7ok kanall\u0131 perakendecilik sekt\u00f6r\u00fcnde bir standart haline geldi\u011finin alt\u0131n\u0131 \u00e7iziyor. <\/span><\/p>

T\u00fcrkiye ve d\u00fcnya genelinde, fiziksel al\u0131\u015fveri\u015f talepleri devam ederken di\u011fer yandan perakendeciler m\u00fc\u015fteri deneyimini farkl\u0131la\u015ft\u0131rmak i\u00e7in ak\u0131ll\u0131 ma\u011faza uygulamalar\u0131n\u0131 devreye sokuyor. Bu alandaki \u00f6nemli ve g\u00fcn\u00fcm\u00fcz\u00fcn en pop\u00fcler konular\u0131ndan biri olan metaverse\u2019in \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131n belirtildi\u011fi rapor, \u015firketlerin perakende anlam\u0131nda metaverse stratejilerinin \u00e7o\u011funlukla marka de\u011ferlerini desteklemek \u00fczerine kurgulad\u0131klar\u0131n\u0131 ortaya koyuyor. Sanal showroom\u2019lar\u0131n olu\u015fturulmas\u0131 ve fiziksel deneyimlerin online ortama uyarlanmas\u0131 bu alandaki \u00f6nde gelen beklentiler aras\u0131nda. Bunun d\u0131\u015f\u0131nda metaverse\u2019\u00fcn l\u00fcks t\u00fcketim \u00fcr\u00fcnleri i\u00e7in yeni bir d\u00fcnyan\u0131n kap\u0131lar\u0131n\u0131 a\u00e7aca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Buradaki l\u00fcks t\u00fcketim \u00fcr\u00fcnleri talebinin 2030 y\u0131l\u0131na kadar 50 milyar dolara ula\u015fabilece\u011fi tahmin ediliyor.<\/span><\/p>

Perakende sekt\u00f6r\u00fc 2022 trendlerinin \u00f6rnek uygulamalar \u00fczerinden detayl\u0131 \u015fekilde incelendi\u011fi GOOINN \u2018Perakende Raporu\u2019nda perakendeyi k\u00f6kten de\u011fi\u015ftirecek \u00f6nemli trend ba\u015fl\u0131klar\u0131 \u015fu \u015fekilde aktar\u0131l\u0131yor:<\/span>
Trend 1: Yerel Markalar Perakende Rekabetini Artt\u0131r\u0131yor<\/span><\/strong>
Dijital olarak yerel markalar perakende rekabetini artt\u0131r\u0131yor.<\/span><\/p>

Trend 2: Deneyimsel Perakendeye Yat\u0131r\u0131m Yap\u0131l\u0131yor<\/span><\/strong>
T\u00fcketiciler y\u00fcz y\u00fcze deneyimlerin \u00f6zlemini \u00e7ekiyor. Bu nedenle perakende firmalar\u0131 lojistik a\u00e7\u0131dan zor olmas\u0131na ra\u011fmen deneyimsel perakendeye yat\u0131r\u0131m yap\u0131yor.<\/span><\/p>

Trend 3: Reklam Maliyetleri Fiziksel Perakendeye A\u011f\u0131r Verilerek Azalt\u0131l\u0131yor<\/span><\/strong>
Artan dijital reklam maliyetleri bir\u00e7ok markay\u0131, m\u00fc\u015fteri edinme maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in reklam bi\u00e7imi olarak fiziksel perakendeye y\u00f6nlendiriyor.<\/span><\/p>

Trend 4: Ma\u011faza \u0130\u00e7i Al\u0131\u015fveri\u015f Artt\u0131r\u0131l\u0131yor<\/span><\/strong>
K\u0131s\u0131tlamalar\u0131n ard\u0131ndan ma\u011fazalar\u0131n yeniden a\u00e7\u0131lmas\u0131 ve t\u00fcketicilerin y\u00fcz y\u00fcze deneyimlere olan talebinin artmas\u0131yla ma\u011faza i\u00e7i al\u0131\u015fveri\u015f yeniden h\u0131z kazan\u0131yor.<\/span><\/p>

Trend 5: Kanallar Aras\u0131nda Tutarl\u0131 Bir Al\u0131\u015fveri\u015f Deneyimi Sunmak Hedefleniyor<\/span><\/strong>
Pandemi ile birlikte m\u00fc\u015fteri deneyimleri farkl\u0131la\u015ft\u0131 ve \u00e7ok kanall\u0131 al\u0131\u015fveri\u015f deneyimi \u00f6n plana \u00e7\u0131kt\u0131. Bunun sebebi t\u00fcketicilerin markalarla birden \u00e7ok kanal \u00fczerinden ba\u011flant\u0131 kurmas\u0131. Sat\u0131n alma yolculuklar\u0131 herhangi bir kanaldan ba\u015flay\u0131p ba\u015fka bir kanalda sonlanabiliyor. Bu nedenle perakende firmalar\u0131 rekabet\u00e7i kalabilmek i\u00e7in bu alana \u00f6nem veriyor. Burada firmalar kanallar aras\u0131nda tutarl\u0131 bir deneyim sa\u011fl\u0131yor.<\/span><\/p>

Trend 6: \u00c7al\u0131\u015fan \u00c7ekmek \u0130\u00e7in Yeni \u0130K Modelleri Tasarlan\u0131yor<\/span><\/strong>
T\u00fcketici ve \u00e7al\u0131\u015fan beklentileri, markalar\u0131 perakende personelinin rol\u00fcn\u00fc yeniden d\u00fczenlemeye y\u00f6nlendiriyor. T\u00fcketici beklentileri her zamankinden daha y\u00fcksek. Bu durum ma\u011faza \u00e7al\u0131\u015fan\u0131 i\u00e7in daha fazla sorumluluk gerektiriyor. Di\u011fer yandan perakende \u00e7al\u0131\u015fanlar\u0131 daha y\u00fcksek \u00fccret ve daha fazla f\u0131rsat talep ediyor. Bu nedenle markalar\u0131n, \u00e7al\u0131\u015fanlar\u0131 \u00e7ekmek ve elde tutmak i\u00e7in ma\u011faza personelinin rol\u00fcn\u00fc ve \u00fccretlerini yeniden tasarlamalar\u0131 gerekiyor.<\/span>
Markalar, personelin t\u00fcm temas noktalar\u0131nda tutarl\u0131 bir m\u00fc\u015fteri deneyimi sunmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in \u00e7al\u0131\u015fan e\u011fitimine ve teknolojiye yat\u0131r\u0131m yap\u0131yor.<\/span><\/p>

Trend 7: Temass\u0131z Perakende Deneyimi Talepleri Art\u0131yor<\/span><\/strong>
T\u00fcketicilerin temass\u0131z perakende deneyimi talepleri artt\u0131. B\u00f6ylelikle \u00f6demesiz ma\u011fazalar, h\u0131zl\u0131 ve otonom teslimatlar ana ak\u0131m haline geldi.<\/span><\/p>

Trend 8: Perakende ve Marka \u0130\u015f Birlikleri Art\u0131yor<\/span><\/strong>
Toplumdaki b\u00fcy\u00fck sorunlara fark\u0131ndal\u0131k yaratmak ve \u00e7\u00f6z\u00fcm getirmek i\u00e7in perakendecilerin ve markalar\u0131n i\u015f birlikleri \u00f6n plana \u00e7\u0131kmaya ba\u015flad\u0131.<\/span><\/p>

Trend 9: Otonom Teknolojiler \u00d6n Plana \u00c7\u0131k\u0131yor<\/span><\/strong>
Otonom teknoloji perakendecilerin i\u015f yap\u0131\u015f bi\u00e7imlerine ve i\u015fg\u00fcc\u00fc s\u0131k\u0131nt\u0131s\u0131na yard\u0131mc\u0131 oluyor. \u00d6rne\u011fin sipari\u015f takibini kolayla\u015ft\u0131rmak, m\u00fc\u015fteri sadakat programlar\u0131n\u0131 y\u00f6netmek, m\u00fc\u015fterilerle ileti\u015fim kurmak ve personel bo\u015fluklar\u0131n\u0131 doldurmak gibi konularda otonom teknoloji kullan\u0131l\u0131yor.<\/span><\/p>

Trend 10: M\u00fc\u015fterilere Sanal Deneyimler Ya\u015fat\u0131l\u0131yor<\/span><\/strong>
Perakendeciler m\u00fc\u015fterilerine sanal deneyimler ya\u015fatmak i\u00e7in \u00e7e\u015fitli faaliyetlerde bulunuyor. Her 3 perakendeciden en az bir tanesi 2022 y\u0131l\u0131nda canl\u0131 ak\u0131\u015f al\u0131\u015fveri\u015fine yat\u0131r\u0131m yapmay\u0131; perakendecilerin %30\u2019u ise sanal ger\u00e7eklik al\u0131\u015fveri\u015fini hayata ge\u00e7irmeyi planl\u0131yor.<\/span><\/p>

Trend 11: \u0130nteraktif Perakende Deneyimi ile Sosyal Sat\u0131\u015flar \u00d6n Plana \u00c7\u0131k\u0131yor<\/span><\/strong>
\u0130nteraktif perakende deneyimleri yeni bir \u00e7a\u011f a\u00e7t\u0131. Burada sosyal sat\u0131\u015flar \u00f6n plana \u00e7\u0131kt\u0131. \u00c7\u00fcnk\u00fc m\u00fc\u015fteriler sosyal medya arac\u0131l\u0131\u011f\u0131yla daha rahat \u00fcr\u00fcn sat\u0131n al\u0131yor ve bu platformlar arac\u0131l\u0131\u011f\u0131yla etkile\u015fim kurman\u0131n yeni bir yolunu buluyor. \u00d6rne\u011fin Instagram\u2019da sat\u0131\u015f yapmak, \u00e7evrimi\u00e7i bir ma\u011faza a\u00e7mak gibi m\u00fc\u015fterilerin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131n \u00e7e\u015fitli yollar\u0131 deneniyor.<\/span><\/p>

Trend 12: H\u0131zl\u0131 Teslimat Se\u00e7enekleri Markalar\u0131 Farkl\u0131la\u015ft\u0131r\u0131yor<\/span><\/strong>
H\u0131zl\u0131 teslimat ve ayn\u0131 g\u00fcn teslimat se\u00e7enekleri sunan perakendeciler rakiplerine g\u00f6re b\u00fcy\u00fck bir avantaj elde ediyor.<\/span><\/p>

Trend 13: Yeni \u00d6deme Sistemleri Benimseniyor<\/span><\/strong>
Perakendeciler teknolojik geli\u015fmeler sayesinde yeni \u00f6deme sistemlerini t\u00fcketicilere sunmaya ba\u015flad\u0131. \u015eimdi al sonra \u00f6de, tek t\u0131klama ile \u00f6deme gibi \u00f6deme se\u00e7enekleri reva\u00e7ta.<\/span><\/p>

Trend 14: Sosyal ve \u00e7evresel Sorumlulu\u011fu G\u00fcnl\u00fck \u0130\u015f Modellerine Yerle\u015ftiren Markalar \u00d6n Plana \u00c7\u0131k\u0131yor<\/span><\/strong>
Giderek artan al\u0131\u015fveri\u015f d\u00fc\u015fk\u00fcn\u00fc gen\u00e7 n\u00fcfus sayesinde, sosyal ve \u00e7evresel sorumlulu\u011fu g\u00fcnl\u00fck i\u015f modellerine yerle\u015ftiren perakendeler daha rekabet\u00e7i hale geliyor. \u00d6zellikle s\u00fcrd\u00fcr\u00fclebilirlik, Z jenerasyonu i\u00e7in \u00f6nemli bir konu ve perakendecilerin s\u00fcrd\u00fcr\u00fclebilir i\u015f modelleri ile \u00fcr\u00fcn tedariki, paketleme ve teslimatla ilgili de\u011fi\u015fen beklentilere kar\u015f\u0131l\u0131k vermesi kritik bir \u00f6neme sahip.<\/span><\/p>

Gooinn ‘Perakende Raporu\u2019nun tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.<\/span> <\/a><\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n trend sekt\u00f6rlerini inceleyerek geni\u015f ve kapsaml\u0131 raporlar haz\u0131rlayan GOOINN (Good Innovation) Ara\u015ft\u0131rma Merkezi, perakendenin s\u00fcrd\u00fcr\u00fclebilir yolculu\u011funda nas\u0131l ba\u015far\u0131l\u0131 olabilece\u011fini de i\u00e7eren \u2018Perakende Raporu\u2019nu yay\u0131nlad\u0131. Raporda perakende sekt\u00f6r\u00fcne genel bir bak\u0131\u015f\u0131n yan\u0131 s\u0131ra sekt\u00f6r\u00fcn geli\u015fiminin \u00f6n\u00fcn\u00fc a\u00e7mak i\u00e7in dikkat edilmesi gereken noktalar ve \u00f6nemli 14 trend bulunuyor. GOOINN (Good Innovation) Ara\u015ft\u0131rma Merkezi taraf\u0131ndan ge\u00e7ti\u011fimiz g\u00fcnlerde […]<\/p>\n","protected":false},"author":2,"featured_media":5368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-5367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/07\/gooinn-perakende-14trend.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nPerakendenin 2022 Trendleri, GOOINN \u2018Perakende Raporu\u2019nda - GPD<\/title>\n<meta name=\"description\" content=\"D\u00fcnyan\u0131n trend sekt\u00f6rlerini inceleyerek geni\u015f ve kapsaml\u0131 raporlar haz\u0131rlayan GOOINN Ara\u015ft\u0131rma Merkezi, perakendenin s\u00fcrd\u00fcr\u00fclebilir yolculu\u011funda nas\u0131l ba\u015far\u0131l\u0131 olabilece\u011fini de i\u00e7eren \u2018Perakende Raporu\u2019nu yay\u0131nlad\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=5367\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perakendenin 2022 Trendleri, GOOINN \u2018Perakende Raporu\u2019nda - 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