{"id":4990,"date":"2022-03-21T12:50:08","date_gmt":"2022-03-21T12:50:08","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=4990"},"modified":"2022-03-21T12:51:11","modified_gmt":"2022-03-21T12:51:11","slug":"amazon-yuksek-teknolojili-giyim-magazalari-acmaya-hazirlaniyor","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=4990","title":{"rendered":"Amazon Y\u00fcksek Teknolojili Giyim Ma\u011fazalar\u0131 A\u00e7maya Haz\u0131rlan\u0131yor"},"content":{"rendered":"\t\t
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Daha \u00f6nce g\u0131da perakendesi ve kitap ma\u011fazalar\u0131 ile fiziksel perakende formatlar\u0131n\u0131 deneyen Amazon, bu y\u0131l Amazon Style ad\u0131yla giyim ma\u011fazalar\u0131 a\u00e7aca\u011f\u0131n\u0131 duyurdu. <\/strong><\/span><\/h3>

Giyim sat\u0131\u015flar\u0131ndaki pay\u0131n\u0131 artt\u0131rmak i\u00e7in y\u0131llad\u0131r u\u011fra\u015fan Amazon, 2020 y\u0131l\u0131nda pandeminin de etkisiyle Amerika\u2019da 1 numaral\u0131 haz\u0131r giyim perakendecisi olarak Walmart’\u0131 geride b\u0131rakt\u0131. Amazon’un ABD’deki giyim ve ayakkab\u0131 sat\u0131\u015flar\u0131n\u0131n 2020’de yakla\u015f\u0131k %15 artarak 41 milyar dolar\u0131 a\u015ft\u0131\u011f\u0131n\u0131 tahmin ediliyor. Amazon, pop\u00fcler markalar\u0131 ve kendi \u00f6zel markal\u0131 \u00fcr\u00fcnlerini satarak \u00e7evrimi\u00e7i giyimde ba\u015far\u0131y\u0131 yakalad\u0131. Son y\u0131llarda, \u00e7evrimi\u00e7i l\u00fcks moda ma\u011fazalar\u0131 da a\u00e7arak \u00fcst pazara ta\u015f\u0131nd\u0131. \u015eimdiyse Amazon Style ma\u011fazalar\u0131yla giyimi de fiziksel perakende format\u0131na ta\u015f\u0131yor. <\/span><\/p>

Amazon Style’\u0131n Genel M\u00fcd\u00fcr\u00fc Simoina Vasen, yeni a\u00e7\u0131lacak olan ma\u011fazalar\u0131n skalas\u0131yla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201c10 dolarl\u0131k temel par\u00e7alardan tasar\u0131mc\u0131 kot pantolonlar\u0131na ve 400 dolarl\u0131k zamans\u0131z par\u00e7alara kadar her \u015feyi bulacaks\u0131n\u0131z\u201d \u015feklinde konu\u015ftu. Yeni ma\u011faza konsepti \u00fcr\u00fcnlerin yan\u0131 s\u0131ra \u00fcr\u00fcn sergileme format\u0131 ve y\u00fcksek teknoloji \u00fcr\u00fcn\u00fc soyunma odalar\u0131 ile dikkat \u00e7ekecek gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>

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Amazon Style ma\u011fazalar\u0131, geni\u015f bir m\u00fc\u015fteri kitlesine hitap eden fiyatlarla, tan\u0131nm\u0131\u015f ve geli\u015fmekte olan markalar\u0131n kar\u0131\u015f\u0131m\u0131ndan olu\u015fan koleksiyonlar sunacak ve y\u00fcksek teknoloji \u00fcr\u00fcn\u00fc soyunma odalar\u0131n\u0131 bar\u0131nd\u0131racak. \u0130lki Los Angeles, Glendale\u2019de a\u00e7\u0131lacak olan ma\u011faza, Amazon\u2019u bir giyim destinasyonu olarak g\u00f6rmeyen m\u00fc\u015fterileri de \u00e7ekmeyi hedefliyor.<\/span><\/p>

Y\u00fcksek Teknolojili Bir Al\u0131\u015fveri\u015f Deneyimi<\/strong><\/span>
Amazon, giyim ma\u011fazalar\u0131ndaki teknoloji hamlesi sayesinde soyunma odas\u0131 gibi geleneksel perakende ma\u011fazalar\u0131nda bulunan baz\u0131 s\u0131k\u0131nt\u0131l\u0131 noktalar\u0131 d\u00fczeltmeyi ve sat\u0131\u015f alanlar\u0131n\u0131n da\u011f\u0131n\u0131k g\u00f6r\u00fcnmesine neden olabilecek sorunlar\u0131 azaltmay\u0131 umuyor. Al\u0131\u015fveri\u015f yapanlar, ma\u011fazaya g\u00f6z atmak i\u00e7in b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ak\u0131ll\u0131 telefonlar\u0131na g\u00fcvenecekler \u00e7\u00fcnk\u00fc ma\u011fazaya girdiklerinde, belirli bir \u00fcr\u00fcn\u00fcn yaln\u0131zca bir boyutunu ve rengini i\u00e7eren “te\u015fhir \u00fcr\u00fcnleri” g\u00f6rebilecekler. Her \u00fcr\u00fcn i\u00e7in kalan envanter, ma\u011fazan\u0131n arkas\u0131nda tutulacak.<\/span><\/p>

Bir ak\u0131ll\u0131 telefondan Amazon uygulamas\u0131na giri\u015f yap\u0131ld\u0131ktan sonra, t\u00fcm bedenler, renkler, \u00fcr\u00fcn puanlar\u0131 ve ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler g\u00f6r\u00fclebilecek. Amazon Style Genel M\u00fcd\u00fcr\u00fc Simoina Vasen bunun sebebini \u015f\u00f6yle a\u00e7\u0131kl\u0131yor: \u201cM\u00fc\u015fterilerin do\u011fru rengi, bedeni ve uyumu bulmak i\u00e7in raflar\u0131 g\u00f6zden ge\u00e7irmesine gerek kalmadan daha fazla se\u00e7enek sunuyoruz.\u201d<\/span><\/p>

Bir \u00fcr\u00fcndeki QR kodunu tarad\u0131ktan sonra, m\u00fc\u015fteriler \u00fcr\u00fcn\u00fc soyunma odas\u0131na eklemek veya teslim alma tezgah\u0131na g\u00f6ndermek i\u00e7in Amazon uygulamas\u0131ndaki bir d\u00fc\u011fmeye t\u0131kl\u0131yor. Soyunma odalar\u0131nda ise m\u00fc\u015fterilerin \u00fcr\u00fcnleri derecelendirmek veya soyunma odalar\u0131na teslim edilmek \u00fczere farkl\u0131 renkler veya bedenler talep etmek i\u00e7in kullanabilecekleri dokunmatik ekranlar bulunuyor.<\/span><\/p>

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Talep edilen her bir par\u00e7a, soyunma odas\u0131ndaki “g\u00fcvenli dolaba” b\u0131rak\u0131l\u0131yor ve bu dolab\u0131n kilidi, bir ma\u011faza \u00e7al\u0131\u015fan\u0131 giysileri teslim ettikten sonra a\u00e7\u0131l\u0131yor. Amazon bu ayr\u0131nt\u0131n\u0131n, m\u00fc\u015fterilerin soyunma odas\u0131ndan \u00e7\u0131k\u0131p bir \u00e7al\u0131\u015fan bulmak zorunda kalmadan al\u0131\u015fveri\u015fe devam etmelerini sa\u011flad\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><\/p>

M\u00fc\u015fteri \u00fcr\u00fcn\u00fc almaya karar verdikten sonra, \u00f6deme s\u0131ras\u0131nda Amazon’un avu\u00e7 i\u00e7i tarama sistemi Amazon One’\u0131 kullanabilecek.<\/span><\/p>

Amazon’un di\u011fer fiziksel perakende konseptlerinde oldu\u011fu gibi, Amazon Style ma\u011fazalar\u0131 da \u015firketin \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 al\u0131\u015fveri\u015f deneyimini harmanlamaya \u00e7al\u0131\u015f\u0131yor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Daha \u00f6nce g\u0131da perakendesi ve kitap ma\u011fazalar\u0131 ile fiziksel perakende formatlar\u0131n\u0131 deneyen Amazon, bu y\u0131l Amazon Style ad\u0131yla giyim ma\u011fazalar\u0131 a\u00e7aca\u011f\u0131n\u0131 duyurdu. Giyim sat\u0131\u015flar\u0131ndaki pay\u0131n\u0131 artt\u0131rmak i\u00e7in y\u0131llad\u0131r u\u011fra\u015fan Amazon, 2020 y\u0131l\u0131nda pandeminin de etkisiyle Amerika\u2019da 1 numaral\u0131 haz\u0131r giyim perakendecisi olarak Walmart’\u0131 geride b\u0131rakt\u0131. Amazon’un ABD’deki giyim ve ayakkab\u0131 sat\u0131\u015flar\u0131n\u0131n 2020’de yakla\u015f\u0131k %15 artarak […]<\/p>\n","protected":false},"author":2,"featured_media":4980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-4990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/03\/amazon-style-1.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nAmazon Y\u00fcksek Teknolojili Giyim Ma\u011fazalar\u0131 A\u00e7maya Haz\u0131rlan\u0131yor - 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