{"id":4616,"date":"2022-02-02T06:10:46","date_gmt":"2022-02-02T06:10:46","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=4616"},"modified":"2022-02-02T07:20:33","modified_gmt":"2022-02-02T07:20:33","slug":"2022nin-one-cikan-global-tuketici-trendleri","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=4616","title":{"rendered":"2022\u2019nin \u00d6ne \u00c7\u0131kan Global T\u00fcketici Trendleri"},"content":{"rendered":"\t\t
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Euromonitor her y\u0131l oldu\u011fu gibi bu y\u0131l da \u2018Global T\u00fcketici Trendleri\u2019ni bir araya getirdi\u011fi raporunu yay\u0131nlad\u0131. \u00d6n\u00fcm\u00fczdeki y\u0131lda ivme kazanmas\u0131 beklenen ve hareketlenen e\u011filimlerin bir araya getirildi\u011fi rapor, de\u011fi\u015fen t\u00fcketici de\u011ferleri hakk\u0131nda fikir verirken t\u00fcketici davran\u0131\u015flar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fini ve k\u00fcresel olarak i\u015fletmeleri nas\u0131l etkileyece\u011fini ke\u015ffetmeyi hedefliyor. 10 t\u00fcketici trendini t\u00fcketiciler ve \u015firketler a\u00e7\u0131s\u0131ndan ele alan rapor, \u015firketlerin nas\u0131l hamleler yapmas\u0131 gerekti\u011fini de net bir \u015fekilde \u00f6zetliyor. <\/strong><\/span><\/h3>

De\u011fi\u015fim, son iki y\u0131lda de\u011fi\u015fmeyen tek \u015feydi. Radikal ya\u015fam tarz\u0131 de\u011fi\u015fiklikleri, motive olmu\u015f t\u00fcketicileri kas\u0131tl\u0131, dikkatli ve h\u0131rsl\u0131 kararlar almaya y\u00f6nlendiriyor. \u015eimdi, d\u00fcnya iyile\u015fme yolunda. T\u00fcketiciler planlar\u0131n\u0131 harekete ge\u00e7iriyor, risk al\u0131yor ve an\u0131 de\u011ferlendiriyor.
Eri\u015fim ve eylem, 2022’deki en b\u00fcy\u00fck 10 k\u00fcresel t\u00fcketici e\u011filiminin arkas\u0131ndaki itici g\u00fc\u00e7lerdir. Dayan\u0131kl\u0131l\u0131k ve uyarlanabilirlik 2021’de test edilerek t\u00fcketicileri kontrolden vazge\u00e7meye ve belirsizli\u011fi benimsemeye zorlad\u0131. Bu y\u0131l t\u00fcketiciler dizginleri geri al\u0131yor ve tutkular\u0131 ve de\u011ferleri temelinde ileriye giden bir yol a\u00e7\u0131yor.
Euromonitor\u2019e g\u00f6re 2022\u2019nin \u00f6ne \u00e7\u0131kan t\u00fcketici trendleri \u015f\u00f6yle:
1.<\/strong> Yedek Planc\u0131lar
2.<\/strong> \u0130klim De\u011fi\u015ftiriciler
3.<\/strong> Dijital Ya\u015fl\u0131lar
4.<\/strong> Finans Merakl\u0131lar\u0131
5.<\/strong> Yeni Hayat Hareketi
6.<\/strong> Metaverse Hareketi
7.<\/strong> \u0130kinci El Arayanlar
8.<\/strong> K\u0131rsal \u015eehirliler
9.<\/strong> Kendini Sevme Aray\u0131\u015f\u0131
10.<\/strong> Sosyalle\u015fme Paradoksu<\/span><\/p>

\"\"<\/strong><\/span><\/p>

1. YEDEK PLANCILAR<\/strong><\/span>
\u0130kinci En \u0130yi Se\u00e7enek<\/strong><\/span>
Yedek Planc\u0131lar\u0131n istedikleri bir \u00fcr\u00fcn\u00fc veya hizmeti sat\u0131n almak i\u00e7in her zaman bir yedek planlar\u0131 ve yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmleri var. Hatta bu yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131nda bazen \u00e7ok u\u00e7 noktalarda olabiliyor: Bir \u00fcr\u00fcn veya hizmetten geri kalmamak i\u00e7in ayl\u0131k bir \u00fccret \u00f6demek veya ikinci el sat\u0131n alma\/kiralama gibi uygun maliyetli se\u00e7eneklere ge\u00e7mek gibi\u2026<\/span>
\u00c7\u00fcnk\u00fc onlar s\u00fcrekli alternatif ar\u0131yor. Yedek planc\u0131lar kalabal\u0131\u011f\u0131n \u00f6n\u00fcne ge\u00e7iyor, kontrol\u00fc ele al\u0131yor ve istedikleri \u00fcr\u00fcn\u00fcn tedari\u011fi tehdit edildi\u011finde kuyru\u011fun \u00f6n\u00fcne ge\u00e7mek i\u00e7in teknolojiyi kullan\u0131yor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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%28
\n2021'de yerel kaynakl\u0131 \u00fcr\u00fcn ve hizmetleri sat\u0131n almaya \u00e7al\u0131\u015fan t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tedarik Zincirini Yeniden D\u00fc\u015f\u00fcnmek<\/strong>
Yedek Planc\u0131lar, tercih ettikleri \u00fcr\u00fcnlere ilk eri\u015fim i\u00e7in daha fazla \u00f6deme yapabilirler. \u015eirketler, \u00f6zel veya \u00f6n sat\u0131\u015fla bu t\u00fcketicileri cezbedebilir ve gelir sa\u011flayabilir. Dijital bekleme listeleri ve s\u0131raya almay\u0131 sa\u011flayan mobil uygulamalar, t\u00fcketicilerin s\u0131radaki yerlerini g\u00fcvence alt\u0131na almalar\u0131na ve i\u015fletmelerin talebi kontrol etmesine yard\u0131mc\u0131 olur. <\/span><\/p>

\u015eirketlerin, eksikliklerin \u00fcstesinden gelmek i\u00e7in yerel kaynak kullan\u0131m\u0131na ve otomasyona yat\u0131r\u0131m yapmas\u0131 da \u00f6nem ta\u015f\u0131yor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%36
\nCovid-19 pandemisinin \u015firketlerinin tedarik zinciri \u00fczerindeki en \u00f6nemli etkisinin tedarik k\u0131tl\u0131\u011f\u0131 olmas\u0131n\u0131 bekleyen profesyonellerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>Pinduoduo, k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u00e7ift\u00e7iler ve t\u00fcketiciler aras\u0131nda do\u011frudan sat\u0131\u015flar\u0131 kolayla\u015ft\u0131rarak \u015feffafl\u0131\u011f\u0131 artt\u0131r\u0131yor ve \u00c7in’deki g\u0131da tedarik zincirinin d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesine yard\u0131mc\u0131 oluyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>PepsiCo, 2020’de do\u011frudan t\u00fcketiciye y\u00f6nelik iki site kurdu. T\u00fcketiciler, PantryShop.com’dan “Rise & Shine” ve “Workout & Recovery” gibi \u00f6zel paketler sipari\u015f edebiliyor veya Snacks.com’da PepsiCo’nun yiyecek ve i\u00e7ecek portf\u00f6y\u00fcnden tek tek \u00fcr\u00fcnler sat\u0131n alabiliyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/p>

2. \u0130KL\u0130M DE\u011e\u0130\u015eT\u0130R\u0130C\u0130LER<\/strong>
D\u00fc\u015f\u00fck Karbonlu Bir D\u00fcnya<\/strong>
Ye\u015fil aktivizm ve d\u00fc\u015f\u00fck karbonlu ya\u015fam tarzlar\u0131 kal\u0131c\u0131d\u0131r. T\u00fcketiciler, iklim acil durumunun artmas\u0131yla ilgili endi\u015feleri nedeniyle markalar\u0131n ad\u0131m atmas\u0131n\u0131 ve sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnler arac\u0131l\u0131\u011f\u0131yla harekete ge\u00e7melerini talep ediyorlar. \u0130klim De\u011fi\u015ftiricileri kazanmak i\u00e7in \u015firketler karbon ayak izi sertifikal\u0131 \u00fcr\u00fcnler sunabilir. Karbonsuz \u00fcr\u00fcnlerin \u015feffaf bir \u015fekilde s\u0131n\u0131fland\u0131r\u0131lmas\u0131, g\u00fcven olu\u015fturur ve t\u00fcketicilerin bilin\u00e7li se\u00e7imler yapmas\u0131na olanak tan\u0131r.
T\u00fcketiciler, iklim de\u011fi\u015fikli\u011fine bireysel katk\u0131lar\u0131n\u0131n oldu\u011funun fark\u0131na var\u0131yor. Eko-kayg\u0131, \u00e7evresel aktivizmi ve sat\u0131n alma kararlar\u0131n\u0131 y\u00f6nlendiriyor. 2021’de k\u00fcresel t\u00fcketicilerin \u00fc\u00e7te biri emisyonlar\u0131n\u0131 aktif olarak azaltt\u0131 ve d\u00f6rtte biri karbon izlerini telafi etmek i\u00e7in karbon denkle\u015ftirmelerini kulland\u0131.<\/span><\/p>

\u0130klim De\u011fi\u015ftiriciler, markalardan eylem ve \u015feffafl\u0131k talep ederken daha s\u00fcrd\u00fcr\u00fclebilir se\u00e7imler yap\u0131yor. \u0130klim de\u011fi\u015fikli\u011finden endi\u015fe duyan t\u00fcketiciler, di\u011fer faaliyetlerin yan\u0131 s\u0131ra plastik kullan\u0131m\u0131n\u0131 azaltmak, g\u0131da at\u0131klar\u0131n\u0131 azaltmak ve geri d\u00f6n\u00fc\u015f\u00fcme de \u00f6nem veriyor. Bununla birlikte, d\u00fc\u015f\u00fck karbonlu diyetler, enerji tasarruflu evler ve s\u00fcrd\u00fcr\u00fclebilir seyahat hen\u00fcz geli\u015fme a\u015famas\u0131nda.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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%67
\n2021'de g\u00fcnl\u00fck eylemleriyle \u00e7evre \u00fczerinde olumlu bir etki yaratmaya \u00e7al\u0131\u015fan t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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G\u00fcndemin Ba\u015f\u0131nda Gezegen Var<\/strong>
\u0130\u015fletmeler, s\u0131f\u0131r karbon i\u00e7in b\u00fcy\u00fcyen pazardan yararlan\u0131yor. \u015eirketler, daha d\u00fc\u015f\u00fck ekolojik ayak izine sahip \u00fcr\u00fcnlere y\u00f6nelik t\u00fcketici talebini kar\u015f\u0131lamak i\u00e7in portf\u00f6ylerini yeniden yap\u0131land\u0131r\u0131yor. 2021’de profesyonellerin %39’u, \u015firketlerinin d\u00fc\u015f\u00fck karbonlu \u00fcr\u00fcn inovasyonuna ve iklim dostu \u00fcr\u00fcnlerin geli\u015ftirilmesi ve piyasaya s\u00fcr\u00fclmesine yat\u0131r\u0131m yapmay\u0131 planlad\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><\/p>

Ancak sat\u0131n al\u0131nabilirlik, s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnleri yayg\u0131nla\u015ft\u0131rman\u0131n \u00f6n\u00fcnde bir engel olmaya devam ediyor. 2021’de profesyonellerin %43’\u00fc, t\u00fcketicilerin bu \u00fcr\u00fcnler i\u00e7in daha fazla \u00f6demeye istekli olmamas\u0131n\u0131n i\u015f s\u00fcrd\u00fcr\u00fclebilirli\u011fi giri\u015fimlerini engelleyen \u00f6nemli bir engel oldu\u011funu bildirdi. S\u00fcrd\u00fcr\u00fclebilir inovasyon, \u00fcr\u00fcn yeniden tasar\u0131m\u0131, tedarik zinciri dalgalanmalar\u0131 ve sertifikalardan kaynaklanan maliyetler, zor olabilecek fiyat art\u0131\u015flar\u0131na neden olur.<\/span>
\u00d6zellikle Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131, se\u00e7imleriyle bir fark yaratabileceklerini d\u00fc\u015f\u00fcn\u00fcyorlar. Gelece\u011fin bu en b\u00fcy\u00fck harcama grubu, minimum iklim etkisi i\u00e7in \u00e7aba sarfedecek. \u0130klim De\u011fi\u015ftiricilerin beklentilerine uygun teklifler ne kadar fazlaysa, markalar \u00fcr\u00fcn ve hizmetlerinin o kadar \u00e7ok yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6recektir.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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%78
\n\u0130klim de\u011fi\u015fikli\u011finin t\u00fcketici talebini, de\u011fi\u015fen davran\u0131\u015flar\u0131, ihtiya\u00e7lar\u0131 ve tercihleri etkileyece\u011fini d\u00fc\u015f\u00fcnen profesyonellerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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>\u0130sve\u00e7li fintech \u015firketi Klarna, 90 milyon m\u00fc\u015fteri i\u00e7in karbon ayak izi i\u00e7g\u00f6r\u00fcleri sunan bir CO2 emisyon takip\u00e7isi ba\u015flatt\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Izzy, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ve yeniden kullan\u0131labilir ambalaj kullanan ilk s\u0131f\u0131r at\u0131k maskaray\u0131 piyasaya s\u00fcrd\u00fc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"3. D\u0130J\u0130TAL YA\u015eLILAR
Direni\u015ften G\u00fcvene
<\/strong>Pandemi nedeniyle d\u00fcnya kapan\u0131rken ya\u015fl\u0131 t\u00fcketiciler de \u00e7evrimi\u00e7i olmaya zorland\u0131. Art\u0131k teknolojiye a\u015fina ve rahat olan Dijital Ya\u015fl\u0131lar, bu kanal \u00fczerinden sat\u0131n alma ve hizmet kullanma g\u00fcc\u00fcne sahip. \u015eirketlerse dijital deneyimlerini, bu geni\u015fleyen \u00e7evrimi\u00e7i kitlenin ihtiya\u00e7lar\u0131n\u0131 hedeflemek ve kar\u015f\u0131lamak i\u00e7in uyarlama f\u0131rsat\u0131na\u2026<\/span><\/p>

60 ya\u015f \u00fcst\u00fc k\u00fcresel n\u00fcfus, 2021’den 2040’a kadar %65 b\u00fcy\u00fcyerek iki milyardan fazla ki\u015fiye ula\u015facak. Bu nispeten zengin topluluk, \u00e7evrimi\u00e7i hizmetleri kullanarak daha fazla deneyim ve g\u00fcven kazan\u0131yor ve g\u00fcnl\u00fck ya\u015famlar\u0131na yard\u0131mc\u0131 olan daha fazla teknoloji \u00e7\u00f6z\u00fcm\u00fc benimsiyor.<\/span>
Dijital Ya\u015fl\u0131lar, internette gezinme ve al\u0131\u015fveri\u015f yapman\u0131n yan\u0131 s\u0131ra sosyalle\u015fme, sa\u011fl\u0131k taramalar\u0131, finans ve \u00f6\u011frenim i\u00e7in sanal \u00e7\u00f6z\u00fcmleri benimsiyor. TikTok, dijital olarak yerli torunlar\u0131n\u0131n onlar\u0131 sosyal medyada etkilemesi ve g\u00fc\u00e7lendirmesi sonucunda bu t\u00fcketicilerin kulland\u0131\u011f\u0131 bir platform haline geldi.<\/span><\/p>

Hem Dijital Ya\u015fl\u0131lara hem de ya\u015fl\u0131 acemilere y\u00f6nelik \u00e7evik bir plan olu\u015fturmak, \u015firketlerin yat\u0131r\u0131m getirisini art\u0131racakt\u0131r.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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%45
\nHaftada en az bir kez mobil cihazlarda bankac\u0131l\u0131k hizmeti kullanan 60 ya\u015f \u00fcst\u00fc t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kullan\u0131m\u0131 Kolay Cihazlar ve Basit Teknolojiler
<\/strong>60 ya\u015f \u00fcst\u00fc ki\u015filer, y\u00fcksek gelir grubunda bulunuyor ve bu da ya\u015fl\u0131 t\u00fcketicileri \u015firketler i\u00e7in \u00f6nemli bir hedef haline getiriyor. Dijital Ya\u015fl\u0131lar i\u00e7in mobil uygulamalar\u0131, sosyal a\u011flar\u0131 ve web sitelerini optimize etmek, harcama g\u00fc\u00e7lerini yakalamak i\u00e7in kritik \u00f6neme sahip.<\/span><\/p>

60 ya\u015f \u00fcst\u00fc t\u00fcketicilerin %65’inden fazlas\u0131 daha basit ya\u015famlar ar\u0131yor. Bu kitleye ba\u015far\u0131l\u0131 bir \u015fekilde hitap eden i\u015fletmeler, kullan\u0131m\u0131 kolay cihazlar geli\u015ftirmeli ve mevcut teknolojileri basitle\u015ftirmeliler<\/span>
Ya\u015fl\u0131lar\u0131n dijital \u00e7\u00f6z\u00fcmleri benimsemeleri i\u00e7in sorunsuz ve anla\u015f\u0131l\u0131r olmalar\u0131 gerekir. \u00dcr\u00fcn veya hizmetlerin kullan\u0131m\u0131 kafa kar\u0131\u015ft\u0131r\u0131c\u0131ysa, Dijital Ya\u015fl\u0131lar rakiplere ge\u00e7ecektir. \u0130\u015fletmelerin \u00e7evik olmas\u0131 ve yeni kullan\u0131c\u0131 gereksinimlerine uyum sa\u011flamas\u0131 gerekir.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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%82
\n2021'de ak\u0131ll\u0131 telefona sahibi olan 60 ya\u015f \u00fcst\u00fc t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>ABD’li startup Rendever, sanal ger\u00e7eklik ve payla\u015f\u0131lan deneyimleri 100’den fazla yard\u0131ml\u0131 ya\u015fam toplulu\u011fu ve hastaneye getirerek sosyal izolasyonu azaltmaya yard\u0131mc\u0131 oluyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Japonya’n\u0131n ilk giyilebilir \u00f6deme y\u00fcz\u00fc\u011f\u00fc EVERING, t\u00fcketicilerin Visa ile ma\u011fazalardaki \u00fcr\u00fcnler i\u00e7in \u00f6deme yapmalar\u0131 i\u00e7in basit bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"4. F\u0130NANS MERAKLILARI
\u0130yile\u015ftirilmi\u015f Bir Finansal Gelecek
<\/strong>T\u00fcketiciler, yat\u0131r\u0131m yapma konusunda g\u00fcven kazan\u0131yor ve finansal g\u00fcvencelerini g\u00fc\u00e7lendirmek i\u00e7in bilin\u00e7li tasarruflar yapmaya ba\u015fl\u0131yor. Finans merakl\u0131lar\u0131, paralar\u0131n\u0131n kontrol\u00fcn\u00fc eline al\u0131yor ve i\u015flemlerini takip etmek i\u00e7in gerekli hizmetleri kullan\u0131yor.<\/span>
Salg\u0131n, i\u015f piyasas\u0131nda oynakl\u0131k getirdi ve finansal g\u00fcvenli\u011fi riske att\u0131. Belirsizlik, istikrars\u0131zl\u0131k ve karantinalar, D\u00fc\u015f\u00fcnceli Tasarruf\u00e7ular gibi baz\u0131 t\u00fcketicilerin daha az harcamas\u0131na ve daha fazla tasarruf etmesine neden oldu. T\u00fcketiciler ak\u0131ll\u0131 para hamleleri yapmak i\u00e7in uygulamalara y\u00f6neldi.<\/span>
Pek \u00e7ok ki\u015fi finansal okuryazarl\u0131\u011f\u0131n\u0131 artt\u0131rarak borsaya yat\u0131r\u0131m yapmak ve hobilerini i\u015fe d\u00f6n\u00fc\u015ft\u00fcrmek gibi alternatif gelir ak\u0131\u015flar\u0131 bularak Finans Merakl\u0131lar\u0131 haline geldi. K\u00fcresel olarak, hane halk\u0131 harcanabilir gelirinin 2020’deki %17’sine k\u0131yasla 2019’da %15’i tasarruf edildi. Ayn\u0131 d\u00f6nemde, k\u00fcresel t\u00fcketici harcamalar\u0131 %4 d\u00fc\u015ft\u00fc. Artan bu tasarruf miktar\u0131 ve evde ge\u00e7irilen zaman, azalan harcamalara paralel olarak t\u00fcketicileri finansal durumlar\u0131n\u0131 iyile\u015ftirmeye y\u00f6neltti.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%51
\n\u00d6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde mali a\u00e7\u0131dan daha iyi duruma gelece\u011fine inanan t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bankas\u0131zlara ve Acemilere Hizmet F\u0131rsatlar\u0131
<\/strong><\/span>Geli\u015fmi\u015f ve geli\u015fmekte olan \u00fclkelerdeki banka n\u00fcfusu artmaya devam ederken t\u00fcketicilere para y\u00f6netimi ara\u00e7lar\u0131na eri\u015fim de sa\u011fl\u0131yor. Finansal Merakl\u0131lar\u0131n\u0131n paralar\u0131n\u0131 borsaya yat\u0131rmalar\u0131 i\u00e7in t\u00fcketici dostu perakende ticaret platformlar\u0131 ortaya \u00e7\u0131kt\u0131. Fintech giri\u015fimleri, banka hesab\u0131 olmayan ve finansal olarak yetersiz hizmet alan ki\u015filere daha d\u00fc\u015f\u00fck \u00fccretler ve daha y\u00fcksek faiz oranlar\u0131yla dijital bankac\u0131l\u0131k hizmetleri sunuyor.<\/span><\/p>

T\u00fcketici merkezli, e\u011fitici ve basit para y\u00f6netim uygulamalar\u0131, bu finansal demokratikle\u015fme \u00e7a\u011f\u0131nda fayda sa\u011flayacakt\u0131r. Bu \u015firketler, finansal kurumlara olan g\u00fcvenin azald\u0131\u011f\u0131 bir zamanda m\u00fc\u015fteri sadakati olu\u015fturacakt\u0131r.<\/span><\/p>

Perakendeciler ve markalar, kripto para birimleri veya \u201c\u015fimdi al, sonra \u00f6de\u201d gibi alternatif \u00f6deme bi\u00e7imlerini kolayla\u015ft\u0131rmak i\u00e7in finansal hizmet \u015firketleriyle i\u015f birli\u011fi yapmal\u0131d\u0131r. Finansal Merakl\u0131lar\u0131n yat\u0131r\u0131m oranlar\u0131n\u0131 artt\u0131rmaktan ve finansal zekalar\u0131n\u0131 geli\u015ftirmekten kaynaklanan potansiyel etkileri g\u00f6z ard\u0131 edilemez.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%57
\n2021'de ak\u0131ll\u0131 telefonlar\u0131 arac\u0131l\u0131\u011f\u0131yla haftada en az bir bankac\u0131l\u0131k hizmetine eri\u015fen t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>Robinhood, g\u00fcnl\u00fck yat\u0131r\u0131mc\u0131lar i\u00e7in komisyonsuz, eri\u015filebilir bir ticaret platformudur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Nubank, finansal olarak yetersiz hizmet alan Latin Amerikal\u0131lar\u0131n bankaya girmesine yard\u0131mc\u0131 olmak i\u00e7in daha basit hizmetler sunan Brezilyal\u0131 bir neobankad\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"5. YEN\u0130 HAYAT HAREKET\u0130
<\/strong><\/span>Tutku ve Ama\u00e7 Harekete Ge\u00e7irir
<\/strong><\/span>Pandemi, t\u00fcketicileri Yeni Hayat Hareketi\u2019ne kat\u0131lmaya te\u015fvik etti. Bu da ciddi ki\u015fisel de\u011fi\u015fikliklere ve de\u011ferlerin, ya\u015fam tarzlar\u0131n\u0131n ve hedeflerin toplu olarak yeniden ba\u015flat\u0131lmas\u0131na neden oldu.<\/span><\/p>

Krizler, insanlar\u0131n de\u011ferlerini analiz etmelerini ve de\u011fi\u015ftirmelerini sa\u011flayabilir. Ge\u00e7en y\u0131l, t\u00fcketiciler hayatlar\u0131n\u0131n envanterini \u00e7\u0131kard\u0131lar ve \u015fimdi aktif olarak ileriye do\u011fru yeni bir yol \u00e7izmeye \u00e7al\u0131\u015f\u0131yorlar. 2015’te t\u00fcketicilerin yaln\u0131zca %12’si kendilerine zaman ay\u0131r\u0131yordu; bu, 2021’de iki kat\u0131na \u00e7\u0131karak %24’e ula\u015ft\u0131. T\u00fcketiciler art\u0131k i\u015f-ya\u015fam dengesine daha fazla de\u011fer veriyor. Ama\u00e7lar\u0131n\u0131 ke\u015ffetmek veya s\u00fcrd\u00fcrmek i\u00e7in kariyerlerini de\u011fi\u015ftiriyorlar veya i\u015fg\u00fcc\u00fcn\u00fc tamamen terk ediyorlar. Yeni Hayat, t\u00fcketicilerin yeni hedeflere ula\u015fmaya y\u00f6nelik eylemlerini temsil ediyor. De\u011fi\u015fim, k\u0131sa vadede ya\u015fam tarz\u0131 de\u011fi\u015fimlerini karakterize eden bask\u0131n e\u011filim olmaya devam edecek. Evcil hayvan sahiplenmek veya uzaktan \u00e7al\u0131\u015f\u0131rken seyahat edebilmek gibi zihinsel ve fiziksel sa\u011fl\u0131\u011f\u0131 olumlu y\u00f6nde etkileyen faaliyetler ve \u00fcr\u00fcnler, sat\u0131n alma kararlar\u0131n\u0131 etkiliyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4 milyon
\n4 milyon Amerikal\u0131 Temmuz 2021'de ve 4 milyon Amerikal\u0131 daha A\u011fustos'ta i\u015finden istifa etti. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ki\u015fisel Geli\u015fimi Desteklemek
<\/strong><\/span>\u015eirketler, nesilde bir kez g\u00f6r\u00fclen b\u00f6yle bir harekete yan\u0131t veren \u00fcr\u00fcnler, hizmetler ve deneyimler geli\u015ftirmeli ve bu de\u011fi\u015fimi kabul eden ve benimseyen bir pazarlama stratejisi belirlemeli.<\/span><\/p>

D\u00fcnya genelindeki i\u015f piyasalar\u0131 benzeri g\u00f6r\u00fclmemi\u015f \u00e7al\u0131\u015fan sirk\u00fclasyonu ya\u015f\u0131yor. \u00c7al\u0131\u015fanlar, devlet yard\u0131mlar\u0131, sa\u011fl\u0131k riskleri ve bunlar\u0131n normale d\u00f6n\u00fc\u015f\u00fcn\u00fcn yan\u0131 s\u0131ra daha geni\u015f ki\u015fisel de\u011ferlere d\u00f6n\u00fcyorlar. Ofis d\u0131\u015f\u0131ndaki ya\u015famlar\u0131na uygun kariyerler ar\u0131yorlar. Bu durum da i\u015fin nas\u0131l, ne zaman ve nerede yap\u0131labilece\u011fini kal\u0131c\u0131 olarak de\u011fi\u015ftirdi.<\/span><\/p>

Ak\u0131l sa\u011fl\u0131\u011f\u0131 da The Great Life Refresh’in bir par\u00e7as\u0131. Calm ve Headspace gibi fark\u0131ndal\u0131k uygulamalar\u0131n\u0131n indirilmesi artt\u0131. Evcil hayvan evlat edinme say\u0131s\u0131 y\u00fckseldi. \u0130\u015fletmelerin, hayat\u0131n neresinde olurlarsa olsunlar, t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamalar\u0131 gerekiyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%44
\n\u015eirketlerinin gelecekte \u00e7al\u0131\u015fan sa\u011fl\u0131\u011f\u0131 ve refah\u0131na yat\u0131r\u0131m yapaca\u011f\u0131na inanan profesyonellerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>Moda markas\u0131 Zara, uzaktan \u00e7al\u0131\u015fma veya ofis ortamlar\u0131 i\u00e7in l\u00fcks bir g\u00fcnl\u00fck giyim koleksiyonunun lansman\u0131 ile g\u00fcndelik i\u015f k\u0131yafetlerine bir d\u00f6n\u00fc\u015f yapt\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Hyatt, ortam de\u011fi\u015fikli\u011fi isteyen uzaktan \u00e7al\u0131\u015fanlar\u0131 \u00e7ekmek i\u00e7in Hyatt’tan \u00c7al\u0131\u015fma paketlerini geni\u015fletti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"6. METAVERSE HAREKET\u0130
Gelece\u011fin Sim\u00fcle Edilmi\u015f, 3D Dijital Ekosistemleri<\/strong><\/span>
Dijital d\u00fcnya, sanal mek\u00e2nlar\u0131n \u00f6tesinde, s\u00fcr\u00fckleyici 3B ger\u00e7ekliklere do\u011fru evriliyor. T\u00fcketiciler, topluluklarla sosyalle\u015fmek i\u00e7in bu dijital alanlar\u0131 benimsiyor.<\/span><\/p>

Fiziksel ve sanal d\u00fcnyalar ge\u00e7en y\u0131l \u00e7arp\u0131\u015ft\u0131. S\u0131k\u0131 sosyal mesafe gereksinimleriyle t\u00fcketiciler, canl\u0131 yay\u0131ndan oyuna kadar \u00e7e\u015fitli etkile\u015fimler sunan yeni \u00e7evrimi\u00e7i topluluklar olu\u015fturarak ba\u011flant\u0131da kalmay\u0131 \u00f6\u011frendi.<\/span><\/p>

Art\u0131k \u00e7evrimi\u00e7i sosyalle\u015fme, mobil, masa\u00fcst\u00fc ve AR \/ VR ba\u015fl\u0131klar\u0131nda oyun oynayarak daha fazla zaman harcayan gen\u00e7 nesiller ba\u015fta olmak \u00fczere bir\u00e7ok t\u00fcketici i\u00e7in tercih edilen e\u011flence bi\u00e7imi haline. Metaverse Hareketi s\u0131ras\u0131nda t\u00fcketiciler, d\u00fcnyan\u0131n her yerinden kullan\u0131c\u0131larla birlikte sanal d\u00fcnyalar\u0131 ke\u015ffetmek i\u00e7in avatarlar\u0131n\u0131 donatacaklar. Payla\u015f\u0131lan, 3B sanal alanlar\u0131n yayg\u0131nl\u0131\u011f\u0131, internetin gelecekteki bir yorumunu karakterize edecektir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%38
\n2021'de en az haftada bir kez \u00e7evrimi\u00e7i video oyunlar\u0131na kat\u0131lan t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Yeni Bir Dijital D\u00fcnyada Reklam
<\/strong>Moda markalar\u0131 ve perakendeciler, i\u00e7erik ve tasar\u0131mlar\u0131 kitle kaynakl\u0131 olarak desteklemek, \u00fcr\u00fcnleri tan\u0131tmak ve ortaklar\u0131 nas\u0131l takip\u00e7i kazanacaklar\u0131 konusunda e\u011fitmek i\u00e7in TikTok’tan yararlan\u0131yor. 2021’de t\u00fcketicilerin %30’dan fazlas\u0131 TikTok’ta bir influencer g\u00f6nderisi veya \u015firket reklam\u0131 g\u00f6rd\u00fckten sonra mal veya hizmet sat\u0131n ald\u0131.<\/span><\/p>

Spor tak\u0131mlar\u0131, oyuncular ve sanat\u00e7\u0131lar canl\u0131 sanal konserlere ve etkinliklere ev sahipli\u011fi yapmak i\u00e7in YouTube ve Twitch gibi platformlar\u0131 kullan\u0131yor ve \u015firketler bu t\u00fcketicilerle platformda bulu\u015fmak istiyor. Markalar, \u00e7evrimi\u00e7i ortamlarda di\u011fer reklam alanlar\u0131n\u0131n yan\u0131 s\u0131ra reklam panolar\u0131 ve \u00fcr\u00fcn yerle\u015ftirmeleri sat\u0131n al\u0131yor.<\/span><\/p>

Metaverse Hareketi teknoloji konusunda bilgili kat\u0131l\u0131mc\u0131lar kazanmaya devam ederken, \u015firketler marka bilinirli\u011fini artt\u0131rmak ve gelir elde etmek i\u00e7in buradaki rollerini \u00f6\u011frenmeli.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%56
\n2017'den 2021'e kadar AR\/VR ba\u015fl\u0131klar\u0131n\u0131n k\u00fcresel sat\u0131\u015f b\u00fcy\u00fcmesi oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>Gucci, Roblox’ta sanal bir multimedya deneyimine ev sahipli\u011fi yapt\u0131. Kullan\u0131c\u0131lar\u0131n avatarlar\u0131, temal\u0131 odalarda dola\u015f\u0131rken \u015fekil ve renk de\u011fi\u015ftiren n\u00f6tr mankenler olarak sergilendi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Facebook, 2021’in sonunda Meta olarak yeniden markala\u015ft\u0131 ve \u015firketin metaverse’\u00fc hayata ge\u00e7irme konusundaki keskin oda\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"7. \u0130K\u0130NC\u0130 EL ARAYI\u015eI
<\/strong>\u0130kinci El, Yeniden Ticaret ve P2P Pazar Yerleri
<\/strong>Tasarruf trend oluyor. T\u00fcketiciler, \u201csahip olma\u201d zihniyetinden \u201cdeneyim\u201d zihniyetine ge\u00e7iyor. S\u00fcrd\u00fcr\u00fclebilirlik ve bireysellik, ikinci el al\u0131\u015fveri\u015f ve P2P ticaretle ilgili k\u00f6t\u00fc bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 ortadan kald\u0131r\u0131yor. T\u00fcketiciler s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde ya\u015famak ve \u00e7evresel ayak izlerini en aza indirmek istiyor. Baz\u0131 t\u00fcketiciler ayr\u0131ca daha y\u00fcksek fiyat etiketine sahip olabilecek \u00f6zel veya benzersiz par\u00e7alara da sahip olmak istiyor. Bu da onlar\u0131 ikinci el al\u0131\u015fveri\u015fe y\u00f6nlendiriyor.<\/span><\/p>

Vintage ve yava\u015f moda, bu trendin giyim pazar\u0131nda geli\u015fmesine yard\u0131mc\u0131 oldu. Gen\u00e7 nesiller, t\u00fcr\u00fcn\u00fcn tek \u00f6rne\u011fi \u00fcr\u00fcnler ar\u0131yor. T\u00fcketicilerin be\u015fte biri gelecekte ikinci el \u00fcr\u00fcn al\u0131mlar\u0131n\u0131 artt\u0131rmay\u0131 d\u00fc\u015f\u00fcnece\u011fini s\u00f6yl\u00fcyor.<\/span><\/p>

\u0130\u015fletmelerin daha az\u0131yla daha fazlas\u0131n\u0131 yapmas\u0131 gerekiyor. Geri d\u00f6n\u00fc\u015f\u00fcm, kiralama veya yeniden sat\u0131\u015f programlar\u0131 gibi d\u00f6ng\u00fcsel ekonomi giri\u015fimlerine yat\u0131r\u0131m yapmak, \u00e7evreyi olumlu etkilerken de\u011fer yaratacakt\u0131r.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%33
\nEn az birka\u00e7 ayda bir kullan\u0131lm\u0131\u015f veya ikinci el \u00fcr\u00fcn sat\u0131n alan t\u00fcketicilerin oran\u0131 \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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S\u0131f\u0131r At\u0131k ve D\u00f6ng\u00fcsel Stratejiler
<\/strong><\/span>T\u00fcketiciler 2. el al\u0131\u015fveri\u015fe ge\u00e7erken \u015firketler de yeni i\u015f modelleri uyguluyor ve d\u00f6ng\u00fcsel ekonomiyi benimsiyor. \u0130kinci El Aray\u0131\u015f\u0131, giyim end\u00fcstrisinde y\u0131llard\u0131r yayg\u0131n olmakla birlikte, di\u011fer t\u00fcketim mallar\u0131na da yay\u0131lmaya ba\u015flad\u0131.<\/span><\/p>

\u0130\u015f modelleri, geri sat\u0131n alma programlar\u0131n\u0131, yeniden kullan\u0131labilir paketleme giri\u015fimlerini ve yenilenmi\u015f \u00fcr\u00fcn tekliflerini i\u00e7erecek \u015fekilde geli\u015fiyor. Hediye kartlar\u0131, ma\u011faza kredisi ve sadakat puanlar\u0131, t\u00fcketicileri bu programlara kat\u0131lmaya te\u015fvik eden avantajlar olarak kullan\u0131labilir.<\/span><\/p>

\u015eirketlerin yeni \u00fcr\u00fcn geli\u015ftirme ve at\u0131klar\u0131 azaltmak i\u00e7in materyalleri yeniden kullanmalar\u0131 veya geri d\u00f6n\u00fc\u015ft\u00fcrmeleri gerekiyor. Bu ak\u0131m, ka\u00e7\u0131n\u0131lmaz olarak s\u00fcrd\u00fcr\u00fclebilir \u00fcretim ve t\u00fcketimi ve sonu\u00e7 olarak marka itibar\u0131n\u0131 iyile\u015ftirecek.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%67
\n2021'de \u015firketlerinin sorumlu t\u00fcketim ve \u00fcretimle me\u015fgul oldu\u011funu belirten profesyonellerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>IKEA, ma\u011faza i\u00e7i Pazarl\u0131k K\u00f6\u015fesi b\u00f6l\u00fcm\u00fcn\u00fc, geri sat\u0131n alma program\u0131n\u0131n bir par\u00e7as\u0131 olarak kullan\u0131lm\u0131\u015f mobilyalar\u0131 i\u00e7eren Circular Hub’a y\u00fckseltti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Idle Fish \/ Xianyu, \u00c7in’in \u00f6nde gelen ikinci el ticaret platformu. Uygulama, kiralama ve geri d\u00f6n\u00fc\u015f\u00fcm hizmetlerini, oyunla\u015ft\u0131rma i\u015flevleri ve sosyal topluluklarla birle\u015ftiriyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"8. KIRSAL \u015eEH\u0130RL\u0130LER
<\/strong>Her \u0130ki D\u00fcnyan\u0131n En \u0130yisi
<\/strong>K\u0131rsal yerle\u015fim alanlar\u0131, t\u00fcketicileri metropollerden uzakla\u015ft\u0131ran daha geni\u015f konutlar ve daha ye\u015fil bir manzara sunuyor. \u015eehirliler de bu faydalar\u0131n mahallelerine getirilmesini istiyor.<\/span><\/p>

Pandemi d\u00f6neminde t\u00fcketiciler ge\u00e7ici olarak k\u0131rsal alanlara ta\u015f\u0131nd\u0131 veya do\u011fada daha fazla zaman ge\u00e7irdi. \u015eimdi, K\u0131rsal Kentliler bu hareketi kal\u0131c\u0131 hale getirmek istiyor. Merkezilik, yak\u0131nl\u0131k ve rahatl\u0131k da dahil olmak \u00fczere \u015fehir ya\u015fam\u0131n\u0131n faydalar\u0131, karantinalar ve uzaktan \u00e7al\u0131\u015fma nedeniyle engellendi. Bu t\u00fcketiciler, avantajlar\u0131 olmadan y\u00fcksek ya\u015fam maliyetleri \u00f6derken kendilerini k\u00fc\u00e7\u00fck alanlarla k\u0131s\u0131tl\u0131 hissettiler. Bu arada, daha iyi hava kalitesi, daha az s\u0131k\u0131\u015fm\u0131\u015fl\u0131k ve basitlik arzusu b\u00fcy\u00fcd\u00fc. \u00a0<\/span><\/p>

Ancak t\u00fcm t\u00fcketiciler kentsel ya\u015famdan vazge\u00e7meye haz\u0131r de\u011fil. Evlerinin yak\u0131n\u0131nda ye\u015fil alan iste\u011fi ve daha h\u0131zl\u0131, daha temiz i\u015fe gidip gelme ihtiyac\u0131, \u015fehirde kalan K\u0131rsal Kentlilerin konut tercihlerini yeniden \u015fekillendiriyor. Genel olarak, t\u00fcketiciler evlerine ve sosyal ya\u015famlar\u0131na daha fazla zaman harcad\u0131k\u00e7a daha fazla yat\u0131r\u0131m yap\u0131yorlar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%37
\nGelecekte evden \u00e7al\u0131\u015fmay\u0131 bekleyen t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u015eehir S\u0131n\u0131rlar\u0131 Yok
<\/strong>\u0130\u015f fiziksel bir ofise daha az ba\u011fl\u0131 hale geldik\u00e7e, t\u00fcketiciler hem \u015fehir s\u0131n\u0131rlar\u0131 i\u00e7inde hem de \u00f6tesinde hareket ediyor. Bu toplu yer de\u011fi\u015ftirme ak\u0131n\u0131 ile birlikte yeni i\u015f f\u0131rsatlar\u0131 ortaya \u00e7\u0131k\u0131yor.<\/span><\/p>

Bu noktada e-ticaret da\u011f\u0131t\u0131m\u0131n\u0131 \u00f6l\u00e7eklendirmek, \u015firketler i\u00e7in hayati \u00f6nem ta\u015f\u0131yor. E-ticaret da\u011f\u0131t\u0131m\u0131n\u0131 g\u00fc\u00e7lendiren, s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn gruplar\u0131n\u0131 geni\u015fleten ve K\u0131rsal Kentlilere hitap eden i\u015fletmeler kazananlar olarak ortaya \u00e7\u0131kacak.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%40
\n2021'de s\u00fcrd\u00fcr\u00fclebilir \u015fehirler ve topluluklar olu\u015fturmaya \u00e7al\u0131\u015fan profesyonellerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>Appear Here, i\u015fletmeleri ve m\u00fclk sahiplerini ABD’de ve belirli Avrupa \u00fclkelerinde k\u0131sa d\u00f6nemler i\u00e7in ger\u00e7ek mek\u00e2nda faaliyet g\u00f6steren yerleri kiralamak ve listelemek i\u00e7in bir araya getiren \u00e7evrimi\u00e7i bir platformdur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Singapur, s\u00fcrd\u00fcr\u00fclebilir, ak\u0131ll\u0131 ve daha az kirli kentsel konut alternatifleri yaratmak i\u00e7in eski bir sanayi b\u00f6lgesinden ye\u015fil bir \u015fehir in\u015fa ediyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"9. KEND\u0130N\u0130 SEVMEY\u0130 ARAYANLAR
<\/strong>Bireysellik ve \u00d6zg\u00fcnl\u00fck Mutluluk Getirir
<\/strong>Kendini Sevmeyi Arayanlar, mutluluklar\u0131na \u00f6ncelik verirler, kendi bedenlerinde rahat hissederler ve benlik duygular\u0131n\u0131 y\u00fckselten mal ve hizmetlere d\u00fc\u015fk\u00fcnd\u00fcrler. T\u00fcketiciler, hayat normale d\u00f6nerken rahatl\u0131k ve sevgi i\u00e7in can at\u0131yorlar. Art\u0131k hayatta kalma modunda olmayan bu t\u00fcketiciler gelece\u011fi kucakl\u0131yor ve zorluklar\u0131n \u00fcstesinden gelmekten gurur duyuyorlar.<\/span><\/p>

Kendini Sevmeyi Arayanlar, t\u00fckettiklerinden kulland\u0131klar\u0131 \u00fcr\u00fcnlere kadar bedenlerine ve zihinlerine \u00f6zen g\u00f6stermeye yat\u0131r\u0131m yaparlar. L\u00fcks bir \u00e7anta sat\u0131n al\u0131rken ya\u015fam tarzlar\u0131na uygun \u015fekilde savurganl\u0131k yaparlar. Bu t\u00fcketicileri en iyi versiyonlar\u0131 olmalar\u0131 i\u00e7in g\u00fc\u00e7lendiren \u00fcr\u00fcnler ve deneyimler, sat\u0131n alma kararlar\u0131n\u0131 ve sadakati y\u00f6nlendirir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%56
\n\u00d6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde daha mutlu olacaklar\u0131na inanan t\u00fcketicilerin oran\u0131 \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Zenginlik, Ki\u015fiselle\u015ftirme ve Yeni Normlar
<\/strong>\u00dcr\u00fcn inovasyonu, end\u00fcstriler aras\u0131nda k\u00fcresel olarak patlama ya\u015f\u0131yor. G\u00fczellik markalar\u0131 evde, salon kalitesinde \u00fcr\u00fcnler sunuyor. T\u00fcketiciler daha sa\u011fl\u0131kl\u0131 se\u00e7enekler ararken, yiyecek ve i\u00e7ecek \u00fcreticileri fonksiyonel g\u0131dalara yat\u0131r\u0131m yap\u0131yor. L\u00fcks mallar \u00c7in’de daha iyi performans g\u00f6stermeye devam ediyor. \u0130\u015fletmeler, ki\u015fiye \u00f6zel bak\u0131m sa\u011flamak i\u00e7in teknolojiye yat\u0131r\u0131m yap\u0131yor. Ki\u015fiselle\u015ftirme geli\u015fiyor ve g\u00fczellik, ki\u015fisel bak\u0131m ve t\u00fcketici sa\u011fl\u0131\u011f\u0131 gibi sekt\u00f6rlerde kitlesel kabule do\u011fru kayacak gibi g\u00f6r\u00fcn\u00fcyor. Markalar, kli\u015feleri ve toplumsal normlar\u0131 k\u0131r\u0131yor ve Kendini Sevmeyi Arayanlar\u0131n ger\u00e7ek benliklerini ifade ederken kendilerini rahat ve kendinden emin hissetmelerini sa\u011fl\u0131yor.<\/span><\/p>

\u0130\u015fletmelerin bu t\u00fcketicilerle derin ba\u011flar kurmas\u0131 gerekiyor. Fiziksel, duygusal veya ruhsal iyili\u011fi uyand\u0131ran \u00fcr\u00fcnler, \u00f6z-sevgi arayanlar\u0131n hayatlar\u0131n\u0131 geli\u015ftiriyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%54
\nDaha ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimlerinin \u00f6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7inde perakende \u00fczerinde g\u00fc\u00e7l\u00fc bir etkisi olaca\u011f\u0131na inanan profesyonellerin oran\u0131 \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>Interflora, t\u00fcketicileri \u00e7i\u00e7ek aranjmanlar\u0131 ve bir teste dayal\u0131 \u00f6z sevgi notlar\u0131yla e\u015fle\u015ftiren, kendi ortaklar\u0131 olan buketlerden olu\u015fan bir koleksiyon ba\u015flatt\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>War Paint, erkekler i\u00e7in d\u00fcnyan\u0131n ilk makyaj ma\u011fazas\u0131n\u0131 a\u00e7t\u0131. \u015eirket ayr\u0131ca, k\u00e2r amac\u0131 g\u00fctmeyen bir erkek ruh sa\u011fl\u0131\u011f\u0131 kurulu\u015fu olan CALM ile i\u015f birli\u011fi yapmaktad\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"10. SOSYALLE\u015eME PARADOKSU
<\/strong>Pandemi \u00d6ncesi Ya\u015fama B\u00f6l\u00fcnm\u00fc\u015f Bir D\u00f6n\u00fc\u015f
<\/strong>Ufukta iyile\u015fme var. 2021’de t\u00fcketicilerin %51’i \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde hayatlar\u0131n\u0131n daha iyi olmas\u0131n\u0131 bekliyor. Sosyalle\u015fme Paradoksu, t\u00fcketicilerin ola\u011fan rutinlerine d\u00f6nmelerinin bir\u00e7ok yolunu tan\u0131ml\u0131yor. Baz\u0131 t\u00fcketiciler karantinadaki hayata al\u0131\u015ft\u0131 ve evde t\u00fcketim i\u00e7in al\u0131\u015fveri\u015f yapmaya devam edecek gibi g\u00f6r\u00fcn\u00fcyor. Di\u011ferleri pandeminin zirvesi s\u0131ras\u0131nda huzursuzdu ve topluma yeniden tam olarak kat\u0131lmaya haz\u0131r. Bu iki tercih aras\u0131nda, bir t\u00fcr normallik isteyenler -belirli faaliyetler i\u00e7in d\u0131\u015far\u0131 \u00e7\u0131kmaya istekli olanlar- ancak yine de temkinli ve sa\u011fl\u0131klar\u0131 konusunda endi\u015feli olanlar var.<\/span><\/p>

\u015eirketler, t\u00fcm bu farkl\u0131 t\u00fcketici gruplar\u0131na deneyimden \u00f6d\u00fcn vermeden kanallar aras\u0131nda sorunsuz \u00e7\u00f6z\u00fcmler ve \u00e7oklu se\u00e7enekler sunmal\u0131.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%76
\n2021'de evinden \u00e7\u0131karken sa\u011fl\u0131k ve g\u00fcvenlik \u00f6nlemi alan t\u00fcketicilerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u0130yile\u015fme A\u015famalar\u0131 Aras\u0131nda \u00c7evik Olmak
<\/strong>\u0130\u015fletmeler, ge\u00e7ti\u011fimiz y\u0131l boyunca ger\u00e7ekle\u015femeyen fiziksel al\u0131\u015fveri\u015fi telafi etmek i\u00e7in dijital se\u00e7enekler sunarak esneklik g\u00f6sterdi. Hibrit i\u015f modellerinin, kanaldan ba\u011f\u0131ms\u0131z olarak kusursuz bir m\u00fc\u015fteri deneyimi yaratmas\u0131 gerekiyor. Odak, hayatta kalmaktan b\u00fcy\u00fcmeye kayarken, bu modelleri uygulayan \u015firketler toparlanma a\u015famalar\u0131 aras\u0131nda kolayca ge\u00e7i\u015f yapabilecek \u00e7evikli\u011fe sahip olmal\u0131.<\/span><\/p>

Sosyalle\u015fme Paradoksu, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131 etkileyen davran\u0131\u015fsal bir a\u015famad\u0131r. T\u00fcketiciler sosyalle\u015fmek istiyor ancak esnek bir yakla\u015f\u0131m talep ediyor. \u0130\u015fletmeler yenilik\u00e7i ve uyarlanabilir \u00e7\u00f6z\u00fcmlerle sorunsuz bir deneyim sa\u011flamal\u0131d\u0131r. Uzaktan \u00e7al\u0131\u015fma ve sanal etkinlikler, y\u00fcz y\u00fcze etkile\u015fimlerle bir arada olacak, ancak t\u00fcketiciler se\u00e7im \u015fans\u0131 istiyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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%47
\nYeni i\u015f modellerini (pazar yerleri veya do\u011frudan ticaret gibi) ke\u015ffetmenin, \u00f6n\u00fcm\u00fczdeki 12 ay i\u00e7inde \u015firketleri i\u00e7in stratejik bir \u00f6ncelik oldu\u011funu belirten profesyonellerin oran\u0131\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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>Carrefour City+, BAE’de temass\u0131z al\u0131\u015fveri\u015f ve \u00f6deme sa\u011flamak i\u00e7in yapay zekadan yararlanan ilk ma\u011fazad\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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>Framery, g\u00f6r\u00fcnt\u00fcl\u00fc aramalar i\u00e7in optimize edilmi\u015f ilk y\u00fcksek teknolojili ofis b\u00f6lmelerinden \/ telefon kabinlerinden birini piyasaya s\u00fcrd\u00fc ve a\u00e7\u0131k yerle\u015fimlerdeki \u00e7al\u0131\u015fanlar\u0131n kesinti veya rahats\u0131zl\u0131k olmadan ba\u011flant\u0131 kurmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2022 YILINDA \u015e\u0130RKETLER NE YAPMALI?
<\/strong><\/span>\u00b7 Geleneksel i\u015f modelleri ve tedarik zincirlerine meydan okunuyor. T\u00fcketici davran\u0131\u015flar\u0131 de\u011fi\u015ftik\u00e7e i\u015fletmelerin de h\u0131zla geli\u015fmesi gerekiyor. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda, ge\u00e7mi\u015f sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 mutlaka marka sadakati anlam\u0131na gelmiyor.<\/span><\/p>

\u00b7 Ba\u015far\u0131l\u0131 i\u015fletmeler t\u00fcketicilerle kendi \u015fartlar\u0131nda bulu\u015facak. M\u00fc\u015fteri ili\u015fkileri art\u0131k i\u015flemsel olamaz. Derin, destekleyici ba\u011flant\u0131lar geli\u015ftirmek, t\u00fcketicilerin \u015firketleri \u201c\u00fcr\u00fcn sat\u0131n al\u0131nan yer\u201din \u00f6tesine ge\u00e7irerek m\u00fcttefik olarak g\u00f6r\u00fclmelerini sa\u011flayacakt\u0131r. T\u00fcketiciler insanla\u015ft\u0131r\u0131lm\u0131\u015f markalar\u0131 tercih edecek ve g\u00fcvenecek.<\/span><\/p>

\u00b7 M\u00fc\u015fteri deneyiminin \u00e7ok y\u00f6nl\u00fc olmas\u0131 gerekir. Deneyim kusursuz ve \u00f6zel de\u011filse, i\u015fletmeler m\u00fc\u015fterilerini kaybedebilir. Etkili hibrit modeller, i\u015fletmelerin y\u00fcz y\u00fcze ve sanal etkile\u015fimler aras\u0131nda ge\u00e7i\u015f yapmas\u0131na olanak tan\u0131r. Acemiler i\u00e7in teknolojiyi basitle\u015ftirmekten meta veriyi ke\u015ffetmeye kadar, dijital deneyimleri hedef kitleye g\u00f6re \u00f6zelle\u015ftirmek \u00e7ok \u00f6nemlidir.<\/span><\/p>

\u00b7 S\u00fcrd\u00fcr\u00fclebilirlik, yenilenmi\u015f bir rekabet avantaj\u0131d\u0131r. T\u00fcketiciler \u00e7evre dostu \u00fcr\u00fcnlere ve topluluklara y\u00f6nelecekler. Do\u011frudan t\u00fcketiciye y\u00f6nelik stratejiler veya geri sat\u0131n alma programlar\u0131 gibi yeni da\u011f\u0131t\u0131m kanallar\u0131 ve ticaret yollar\u0131, ek gelir ak\u0131\u015flar\u0131 sunabilir. \u0130\u015fletmeler, kaynaklar\u0131 payla\u015fmak, eri\u015fimi geni\u015fletmek ve mevcut operasyonel yeteneklerinin \u00f6tesinde hedeflere ula\u015fmak i\u00e7in sekt\u00f6rlerdeki di\u011fer oyuncularla ortakl\u0131klar kurmay\u0131 d\u00fc\u015f\u00fcnmelidir.<\/span><\/p>

\u00b7 M\u00fc\u015fteriler hareket ediyor. \u0130\u015fletmeler onlarla birlikte hareket edecek ya da onlar\u0131 kaybetme riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalacak.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Raporun tamam\u0131 i\u00e7in t\u0131k’lay\u0131n\u0131z.>> Euromonitor<\/strong> Top 10 Global Consumer Trends 2022<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Euromonitor her y\u0131l oldu\u011fu gibi bu y\u0131l da \u2018Global T\u00fcketici Trendleri\u2019ni bir araya getirdi\u011fi raporunu yay\u0131nlad\u0131. \u00d6n\u00fcm\u00fczdeki y\u0131lda ivme kazanmas\u0131 beklenen ve hareketlenen e\u011filimlerin bir araya getirildi\u011fi rapor, de\u011fi\u015fen t\u00fcketici de\u011ferleri hakk\u0131nda fikir verirken t\u00fcketici davran\u0131\u015flar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fini ve k\u00fcresel olarak i\u015fletmeleri nas\u0131l etkileyece\u011fini ke\u015ffetmeyi hedefliyor. 10 t\u00fcketici trendini t\u00fcketiciler ve \u015firketler a\u00e7\u0131s\u0131ndan ele alan […]<\/p>\n","protected":false},"author":2,"featured_media":4617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-4616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-yazilar"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/02\/147715477_l.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\n2022\u2019nin \u00d6ne \u00c7\u0131kan Global T\u00fcketici Trendleri - 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