{"id":4595,"date":"2022-01-28T05:03:28","date_gmt":"2022-01-28T05:03:28","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=4595"},"modified":"2022-01-29T04:53:12","modified_gmt":"2022-01-29T04:53:12","slug":"tuketicinin-2021-karnesi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=4595","title":{"rendered":"T\u00fcketicinin 2021 Karnesi"},"content":{"rendered":"\t\t
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T\u00fcrkiye Barometresi Yeni Y\u0131l Raporu kapsam\u0131nda Ipsos Hane T\u00fcketim Paneli\u2019nden y\u0131ll\u0131k sonu\u00e7lara da yer verildi. Buna g\u00f6re 2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f pandeminin devam eden etkisi ile ba\u015flad\u0131, soka\u011fa \u00e7\u0131kma yasaklar\u0131 ile eve kapanmalar evde daha \u00e7ok t\u00fcketim yap\u0131lmas\u0131na sebep oldu. Pandemi d\u00f6nemi boyunca hem restoranlar\u0131n kapal\u0131 olmas\u0131 hem de hijyen kayg\u0131lar\u0131 nedeniyle evde daha fazla zaman ge\u00e7iren hanelerin g\u00fcn i\u00e7inde evde pi\u015firdikleri yemek \u00e7e\u015fitleri yakla\u015f\u0131k %40 artt\u0131.<\/strong><\/span><\/h3>

Al\u0131\u015fveri\u015f\u00e7iler, evde ya\u015fam ile artan t\u00fcketimden dolay\u0131 daha \u00e7ok para harcamak zorunda kald\u0131lar, \u00e7\u00fcnk\u00fc t\u00fcm \u00fcr\u00fcnlerdeki fiyat art\u0131\u015f\u0131 enflasyonun \u00fczerinde ger\u00e7ekle\u015fti. <\/span><\/p>

Hane i\u00e7i H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri\u2019nin harcamas\u0131 son 7 senenin en y\u00fcksek seviyesinde ger\u00e7ekle\u015fti. Sabit fiyatlarla da art\u0131\u015f \u00e7ok y\u00fcksek olarak kaydedildi.<\/span><\/p>

2021 y\u0131l\u0131nda hanelerin ev i\u00e7i harcamalar\u0131 son y\u0131llar\u0131n olduk\u00e7a \u00fczerinde art\u0131\u015f g\u00f6sterdi. Haneler ge\u00e7en seneye g\u00f6re harcamalar\u0131n\u0131 %37 artt\u0131rd\u0131. Art\u0131\u015f\u0131n detaylar\u0131na bak\u0131ld\u0131\u011f\u0131nda y\u00fcksek enflasyon etkisi dikkat \u00e7ekiyor. Enflasyon hari\u00e7 b\u00fcy\u00fcmede ise en etkili neden, sepet de\u011ferinin artmas\u0131. Al\u0131\u015fveri\u015f dinamiklerinde detaylara indi\u011fimiz zaman; sepet de\u011ferindeki art\u0131\u015f\u0131n daha fazla \u00fcr\u00fcn al\u0131m\u0131ndan kaynakl\u0131 olmad\u0131\u011f\u0131n\u0131, y\u00fcksek fiyat art\u0131\u015flar\u0131ndan etkilendi\u011fi g\u00f6r\u00fcl\u00fcyor. Bu da bize 2021 y\u0131l\u0131nda ayn\u0131 sepetlere daha fazla para \u00f6dedi\u011fimizi g\u00f6steriyor.<\/span><\/p>

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Ayl\u0131k trend olarak bak\u0131ld\u0131\u011f\u0131nda, pandemi d\u00f6neminde ba\u015flayan daha seyrek al\u0131\u015fveri\u015fe gitme durumu y\u0131l genelinde devam ediyor. Sat\u0131n al\u0131nan \u00fcr\u00fcn adedi ise harcama art\u0131\u015f\u0131 kadar artm\u0131yor.<\/span><\/p>

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T\u00fcketiciler, karantina d\u00f6neminde restoranda t\u00fckettikleri yemekleri evde pi\u015firmeye al\u0131\u015ft\u0131 ve d\u0131\u015far\u0131daki bir yeme\u011fin maliyetinin evde yemek yapman\u0131n 2-3 kat\u0131 olabilece\u011fini fark ettiler.<\/span><\/p>

T\u00fcm temel ihtiya\u00e7lar\u0131 i\u00e7in \u00e7ok y\u00fcksek fiyatlar ile kar\u015f\u0131 kar\u015f\u0131ya kalan t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 daha mant\u0131kl\u0131 bir \u015fekilde vermeye ba\u015flad\u0131klar\u0131 g\u00f6r\u00fcl\u00fcyor. Et yemekleri sofralarda daha \u00e7ok yer bulurken, fiyat art\u0131\u015f\u0131n\u0131n daha fazla oldu\u011fu bakliyat yemeklerinde ise bunun tersi bir durum g\u00f6r\u00fcld\u00fc. Etin birim fiyat\u0131 baklagillere g\u00f6re daha y\u00fcksek olsa da d\u0131\u015far\u0131da yenecek yemeklerin yerini evde pi\u015fen et veya etli yemekler ald\u0131.<\/span><\/p>

Evde ya\u015fam s\u00fcrecinde al\u0131\u015fveri\u015f kanal\u0131 tercihleri fiziksel tarafta \u00e7ok de\u011fi\u015fim g\u00f6stermedi; son 2 senenin en \u00e7ok b\u00fcy\u00fcyen ve kendi i\u00e7inde de \u015fekillenerek geli\u015fen kanal\u0131 online al\u0131\u015fveri\u015f d\u00fcnyas\u0131 oldu. Online al\u0131\u015fveri\u015f\u00e7inin y\u0131llard\u0131r g\u0131da d\u0131\u015f\u0131 \u00fcr\u00fcnleri almay\u0131 deneyimledi\u011fi online kanal pandemi ile birlikte g\u0131da, i\u00e7ecek, temizlik ve ki\u015fisel bak\u0131m \u00fcr\u00fcnleri gibi temel t\u00fcketimde de yer edindi. Evde olmak, d\u0131\u015far\u0131 \u00e7\u0131kamamak\/\u00e7\u0131kmamak, g\u00fcvenli ve h\u0131zl\u0131 teslimat, online al\u0131\u015fveri\u015fin al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015fmesini destekledi.<\/span><\/p>

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E-Ticarette, s\u00fcpermarket \u00fcr\u00fcnleri \u00f6zellikle pandemide soka\u011fa \u00e7\u0131kma yasaklar\u0131n\u0131n oldu\u011fu 2021 ba\u015f\u0131nda daha \u00e7ok art\u0131\u015f g\u00f6sterdi, bu art\u0131\u015f y\u0131l sonuna do\u011fru da trendini koruyarak devam etti.<\/span><\/p>

\"\"<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye Barometresi Yeni Y\u0131l Raporu kapsam\u0131nda Ipsos Hane T\u00fcketim Paneli\u2019nden y\u0131ll\u0131k sonu\u00e7lara da yer verildi. Buna g\u00f6re 2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f pandeminin devam eden etkisi ile ba\u015flad\u0131, soka\u011fa \u00e7\u0131kma yasaklar\u0131 ile eve kapanmalar evde daha \u00e7ok t\u00fcketim yap\u0131lmas\u0131na sebep oldu. Pandemi d\u00f6nemi boyunca hem restoranlar\u0131n kapal\u0131 olmas\u0131 hem de hijyen kayg\u0131lar\u0131 nedeniyle evde daha fazla […]<\/p>\n","protected":false},"author":2,"featured_media":4597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-4595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-yazilar"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2022\/01\/ipsos-tuketici-karnesi.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nT\u00fcketicinin 2021 Karnesi - GPD<\/title>\n<meta name=\"description\" content=\"Ipsos Hane T\u00fcketim Paneli\u2019ne g\u00f6re 2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f pandeminin devam eden etkisi ile ba\u015flad\u0131, soka\u011fa \u00e7\u0131kma yasaklar\u0131 ile eve kapanmalar evde daha \u00e7ok t\u00fcketim yap\u0131lmas\u0131na sebep oldu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=4595\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcketicinin 2021 Karnesi - 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