{"id":4060,"date":"2021-10-19T10:42:48","date_gmt":"2021-10-19T10:42:48","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=4060"},"modified":"2021-10-23T16:20:57","modified_gmt":"2021-10-23T16:20:57","slug":"gida-perakendecilerinin-isi-kolay-degil","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=4060","title":{"rendered":"G\u0131da Perakendecilerinin \u0130\u015fi KOLAY De\u011fil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4060\" class=\"elementor elementor-4060\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>7. Ortak Geli\u015fim Kongresi\u2019nde perakende sekt\u00f6r\u00fc ile tedarik zinciri payda\u015flar\u0131 bir araya gelerek sekt\u00f6r\u00fcn g\u00fcndemini de\u011ferlendirdi. Kongrede, perakendenin g\u00f6r\u00fcnen y\u00fcz\u00fcn\u00fcn ard\u0131ndaki karma\u015f\u0131k ve kompleks s\u00fcre\u00e7lerin i\u015fleri kolayla\u015ft\u0131rmak i\u00e7in nas\u0131l \u00f6zenle y\u00f6netildi\u011fi, t\u00fcketici faydas\u0131na al\u0131nan aksiyonlar\u0131n nas\u0131l geli\u015ftirildi\u011fi g\u00f6r\u00fc\u015f\u00fcld\u00fc.<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Modern g\u0131da perakendesinin temsilcisi konumundaki G\u0131da Perakendecileri Derne\u011fi (GPD) taraf\u0131ndan d\u00fczenlenen 7. Ortak Geli\u015fim Kongresi 19 Ekim 2021 Sal\u0131 g\u00fcn\u00fc Wyndham Grand Levent \u0130stanbul\u2019da ve e\u015f zamanl\u0131 olarak Digital Netwok Alka\u015f platformunda online olarak ger\u00e7ekle\u015ftirildi. G\u0131da sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131n\u0131 bir araya getiren etkinlik, kongre i\u00e7eri\u011fi ve verilen mesajlarla sekt\u00f6r\u00fcn g\u00fcndemini ele ald\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Kongrenin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7, derne\u011fin kurulu\u015f ama\u00e7lar\u0131ndan birinin g\u0131da, yiyecek-i\u00e7ecek ve temel ihtiya\u00e7 maddeleri harcamalar\u0131n\u0131n ana adresi olan g\u0131da perakendecili\u011finin kurumsalla\u015fmas\u0131, kay\u0131t alt\u0131na al\u0131nmas\u0131, modernle\u015fmesi ve geli\u015fmesi i\u00e7in gerekli \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirmek oldu\u011funu vurgulayarak, bu geli\u015fimi ger\u00e7ekle\u015ftirme do\u011frultusunda dernek \u00fcyelerinin, sekt\u00f6r\u00fcn, payda\u015flar\u0131n sorunlar\u0131n\u0131 ve \u00e7\u00f6z\u00fcm \u00f6nerilerini, t\u00fcketicinin de \u00e7\u0131karlar\u0131n\u0131 koruyarak en \u00fcst makamlara ta\u015f\u0131maya devam edildi\u011fini ifade etti.<\/span><\/p><p><span style=\"color: #000000;\">T\u00fcm d\u00fcnyan\u0131n pandemi ile yo\u011fun m\u00fccadele verdi\u011fi gerek toplumsal gerek ekonomik s\u0131k\u0131nt\u0131lar ya\u015fanan bir d\u00f6nemden ge\u00e7ildi\u011fini ifade eden Ayka\u00e7, T\u00fcrkiye g\u0131da perakendesi sekt\u00f6r\u00fcn\u00fcn ve tedarik zincirindeki payda\u015flar\u0131n ba\u015far\u0131l\u0131 bir s\u0131nav verdiklerine inand\u0131klar\u0131n\u0131 dile getirdi.<\/span><\/p><p><strong><span style=\"color: #000000;\">Organize Perakende, Enflasyona Kar\u015f\u0131 Kilit Bir Rol Oynamakta ve Artan Fiyatlara Kalkan G\u00f6revi G\u00f6rmektedir<br \/><\/span><\/strong><span style=\"color: #000000;\">Enflasyon art\u0131\u015f\u0131na ve g\u0131da fiyatlar\u0131ndaki de\u011fi\u015fime de\u011finen Ayka\u00e7, perakendecilerin t\u00fcketiciye ihtiya\u00e7lar\u0131n\u0131 maksimum seviyede kar\u015f\u0131lamak \u00fczere \u00fcr\u00fcn ve hizmet sunarak, \u00fcretim ile son t\u00fcketici aras\u0131ndaki k\u00f6pr\u00fc vazifesini g\u00f6rd\u00fc\u011f\u00fcn\u00fc, bunu ger\u00e7ekle\u015ftirirken tedarik zincirinden gelen fiyat dalgalanmalar\u0131n\u0131 t\u00fcketiciye en az d\u00fczeyde yans\u0131tmak i\u00e7in kaynaklar\u0131n zorland\u0131\u011f\u0131n\u0131 ifade etti.<\/span><\/p><p><span style=\"color: #000000;\">T\u00fcm d\u00fcnyada enflasyonist bir d\u00f6neme girildi\u011fini hat\u0131rlatan Ayka\u00e7, organize perakendenin geni\u015f ekosistemi sayesinde \u00fclke ekonomisine olan dinamo etkisi ve \u00f6l\u00e7ek ekonomisi dolay\u0131s\u0131yla enflasyonla m\u00fccadelede kilit bir rol oynad\u0131\u011f\u0131n\u0131, organize perakendenin b\u00fcy\u00fcd\u00fc\u011f\u00fc her \u00fclkede enflasyonun d\u00fc\u015f\u00fc\u015fe ge\u00e7ti\u011fini belirtti.<\/span><\/p><p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-4065 size-medium\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac-200x300.jpeg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac-200x300.jpeg 200w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac-682x1024.jpeg 682w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac-768x1153.jpeg 768w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac-1023x1536.jpeg 1023w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac-696x1045.jpeg 696w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac-280x420.jpeg 280w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/galip-aykac.jpeg 1066w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Ayka\u00e7, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cOrganize perakende sekt\u00f6r\u00fc tam da bu noktada \u00fclke ekonomisi i\u00e7inde olu\u015fturdu\u011fu domino etkisi ve \u00f6l\u00e7ek ekonomisi nedeniyle enflasyona kar\u015f\u0131 kilit bir rol oynamakta ve artan fiyatlara kalkan g\u00f6revi g\u00f6rmektedir. Sekt\u00f6r\u00fcm\u00fcz\u00fcn bu pozisyonu y\u00fcksek \u00fcretici enflasyonu kar\u015f\u0131nda t\u00fcketici enflasyonunun d\u00fc\u015f\u00fck seviyelerde kalmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r. Bildi\u011finiz \u00fczere \u00fclkemizdeki g\u00fcncel yurti\u00e7i \u00fcretici enflasyonu (Y\u0130-\u00dcFE) Eyl\u00fcl ay\u0131 verisine g\u00f6re y\u0131ll\u0131k y\u00fczde 43,96 iken t\u00fcketici enflasyonu (T\u00dcFE) ayn\u0131 d\u00f6nem i\u00e7in y\u0131ll\u0131k y\u00fczde 19,58 oran\u0131nda ger\u00e7ekle\u015fmi\u015ftir. 2020 y\u0131l\u0131 A\u011fustos ay\u0131 sonras\u0131nda \u00fcretici fiyat endeksinde ba\u015flayan art\u0131\u015fa ra\u011fmen bu art\u0131\u015f\u0131n t\u00fcketici fiyatlar\u0131na yans\u0131mamas\u0131ndaki ana etken, organize perakende sekt\u00f6r\u00fc olmu\u015ftur. Perakende i\u015fletmeleri, t\u00fcketici tepkisini en azda tutmak, aralar\u0131ndaki yo\u011fun rekabette \u00fcst\u00fcnl\u00fck sa\u011flayabilmek amac\u0131yla en avantajl\u0131 fiyat\u0131 sunabilmek i\u00e7in karl\u0131l\u0131klar\u0131ndan vazge\u00e7erek maliyete yak\u0131n fiyatlarla t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaktad\u0131rlar. Ancak perakendecilerin t\u00fcketiciye sunduklar\u0131 \u00fcr\u00fcnler raflara gelene kadar; \u00fcretim, tedarik, lojistik, g\u00fcmr\u00fck gibi a\u015famalardan ge\u00e7mekte ve t\u00fcm bu operasyonlar\u0131n y\u00fck\u00fc, perakendeciden ba\u011f\u0131ms\u0131z olarak nihai fiyatlara yans\u0131maktad\u0131r.\u201d<\/span><\/p><p><strong><span style=\"color: #000000;\">Benze\u015fen Fiyatlar, Yo\u011fun Bir Rekabetin Sonucudur<\/span><\/strong><br \/><span style=\"color: #000000;\">G\u0131da perakendecilerinin fahi\u015f fiyat uygulamas\u0131 yapmalar\u0131 ile damgalanmas\u0131n\u0131n sekt\u00f6r\u00fc derinden \u00fczd\u00fc\u011f\u00fcn\u00fc belirten Ayka\u00e7, \u015feffaf ve her zaman denetlenebilir zincirlerin her t\u00fcrl\u00fc denetim ve kontrole her zaman a\u00e7\u0131k oldu\u011funu vurgulad\u0131. Fiyat art\u0131\u015flar\u0131n\u0131n esas sebepleri irdelenmedik\u00e7e ve \u00e7\u00f6z\u00fcm geli\u015ftirilmedik\u00e7e, bu denetimlerin bir sonu\u00e7 getirmeyece\u011fini belirten Ayka\u00e7, \u201cSekt\u00f6r olarak fiyat art\u0131\u015flar\u0131na ili\u015fkin temel g\u00f6zlemimiz; tar\u0131m \u00fcr\u00fcnlerinin \u00fcretiminde olu\u015fan maliyet art\u0131\u015f\u0131, yurtd\u0131\u015f\u0131ndan ithal edilen \u00fcr\u00fcnlerdeki maliyet art\u0131\u015f\u0131, global lojistik maliyetlerinin artmas\u0131, baz\u0131 \u00fcr\u00fcn gruplar\u0131nda ya\u015fanan tedarik sorunlar\u0131 gibi etmenlerin fiyatlar \u00fczerinde olumsuz etki yapt\u0131\u011f\u0131d\u0131r\u201d dedi.<\/span><\/p><p><span style=\"color: #000000;\">Fiyatlar\u0131n birbirine yak\u0131n oldu\u011fundan hareketle, bunun da ortak bir eylemle belirlendi\u011fi iddialar\u0131na de\u011finen Ayka\u00e7, sekt\u00f6r\u00fcn t\u00fcketici lehine yo\u011fun bir rekabet i\u00e7erisinde oldu\u011funu ve bu iddialar\u0131n do\u011fruluktan son derece uzak oldu\u011funu ifade etti. Ayka\u00e7 \u201cT\u00fcketicinin hassas oldu\u011fu temel \u00fcr\u00fcnler ba\u015fta olmak \u00fczere t\u00fcm \u00fcr\u00fcnlerde ama\u00e7, t\u00fcketicinin ihtiyac\u0131n\u0131 en uygun fiyatla kar\u015f\u0131lamak oldu\u011fundan fiyatlar\u0131n m\u00fcmk\u00fcn olan en d\u00fc\u015f\u00fck seviyede tutulmas\u0131 i\u00e7in yo\u011fun bir rekabet s\u00f6z konusudur. Dolay\u0131s\u0131yla benze\u015fen fiyatlar, yo\u011fun bir rekabetin sonucudur. Sadece g\u0131da \u00fcr\u00fcnlerinde de\u011fil yo\u011fun rekabetin ya\u015fand\u0131\u011f\u0131 her \u00fcr\u00fcn kategorisinde birbirine yak\u0131n fiyatlar\u0131n olu\u015fmas\u0131, rekabetin do\u011fas\u0131 gere\u011fidir\u201d dedi.<\/span><\/p><p><span style=\"color: #000000;\">Ayka\u00e7, sekt\u00f6rdeki t\u00fcm payda\u015flar gibi dernek \u00fcyelerinin de aras\u0131nda rekabete dayal\u0131 m\u00fccadelede kazanan\u0131n t\u00fcketici olmas\u0131na ra\u011fmen, ger\u00e7eklikten ve uygulanabilirlikten uzak bu iddialarla yarat\u0131lan yanl\u0131\u015f alg\u0131n\u0131n sekt\u00f6r oyuncular\u0131n\u0131 \u00fczd\u00fc\u011f\u00fcn\u00fc belirterek, \u201c\u00c7o\u011fu halka a\u00e7\u0131k olan i\u015fletmelerimiz, \u00fclkemizin ve halk\u0131m\u0131z\u0131n de\u011ferleridir ve bu alg\u0131 sayesinde top yek\u00fcn zarar g\u00f6rmekte oldu\u011fumuz ortadad\u0131r\u201d dedi.<\/span><\/p><p><strong><span style=\"color: #000000;\">\u00c7\u00f6z\u00fcm \u0130\u00e7in Hepimiz Ta\u015f\u0131n Alt\u0131na Elimizi Koymal\u0131y\u0131z<\/span><\/strong><br \/><span style=\"color: #000000;\">Fiyat art\u0131\u015flar\u0131n\u0131n kayna\u011f\u0131 olarak perakendecilerin g\u00f6sterilmesinin yanl\u0131\u015f oldu\u011funu vurgulayan Ayka\u00e7, planl\u0131 tar\u0131m uygulamalar\u0131 gibi \u00e7\u00f6z\u00fcm \u00f6nerilerine de de\u011finerek \u201cEkonominin temel verilerinden biri olan arz-talep dengesine g\u00f6re fiyatlar\u0131n olu\u015ftu\u011fu, rekabetin en \u00fcst noktada oldu\u011fu, t\u00fcketici sadakatinin kalmad\u0131\u011f\u0131 ve al\u0131\u015fkanl\u0131klar\u0131n\u0131n h\u0131zla de\u011fi\u015fti\u011fi bir d\u00fcnyada hi\u00e7bir perakendecinin durduk yere fiyatlar\u0131n\u0131 artt\u0131raca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u00fcyor olmam\u0131z gerekir. Burada, tedarik zincirinin tamam\u0131na bakmak gerekiyor. En ba\u015fta da \u00fclkemizin g\u0131da arz ve g\u00fcvenli\u011finin s\u00fcrd\u00fcr\u00fclebilir olabilmesi i\u00e7in planl\u0131 \u00fcretime ivedilikle ge\u00e7memiz gerekiyor. Bir sene patates fazlal\u0131\u011f\u0131, ertesi sene patates arz a\u00e7\u0131\u011f\u0131n\u0131n ya\u015fanmamas\u0131 i\u00e7in planl\u0131 g\u0131da \u00fcretimi diyoruz\u201d dedi.<\/span><\/p><p><strong><span style=\"color: #000000;\">Perakendede \u0130\u015fler KOLAY MI?<\/span><\/strong><br \/><span style=\"color: #000000;\">Ortak Geli\u015fim Kongresi\u2019nin temas\u0131, sekt\u00f6r\u00fcn kolay gibi g\u00f6r\u00fcnen ama asl\u0131nda karma\u015f\u0131k ve \u00e7ok payda\u015fl\u0131 s\u00fcre\u00e7lerinin yap\u0131s\u0131, m\u00fccadele etti\u011fi konular\u0131n yo\u011funlu\u011fu, \u00fclke g\u00fcndemini belirleyen olaylar\u0131n merkezinde yer almas\u0131 gere\u00e7leriyle \u201cKOLAY MI?\u201d olarak belirlendi.<\/span><\/p><p><span style=\"color: #000000;\">A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131 ard\u0131ndan, NielsenIQ T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc, Orta Do\u011fu ve Afrika Analitik Lideri Didem \u015eekerel Erdo\u011fan ile NielsenIQ Perakende Hizmetleri Direkt\u00f6r\u00fc Serhan S\u00fckan\u2019\u0131n sunumuyla \u201cYeni Normal\u2019den Yak\u0131n Gelece\u011fe: Perakende ve Al\u0131\u015fveri\u015f\u00e7i Trendleri\u201d oturumu ger\u00e7ekle\u015fti.<\/span><\/p><p><span style=\"color: #000000;\">Kongrede, Coca-Cola \u0130\u00e7ecek Dijital Teknolojiler Direkt\u00f6r\u00fc Leyla Deli\u00e7 \u201cDijital \u00c7a\u011fa Uyum i\u00e7in S\u00fcrd\u00fcr\u00fclebilir Yetenek Geli\u015ftirme\u201d, Denizbank Tar\u0131m Bankac\u0131l\u0131\u011f\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Burak Ko\u00e7ak \u201cG\u0131da G\u00fcvenli\u011fi ve G\u00fcvencesinde Tar\u0131m\u0131n Finansman\u0131\u201d, Netlog Lojistik Grubu Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u015eahap \u00c7ak \u201cTedarik Zinciri Darbo\u011faz\u0131 ve Riskleri\u201d, PepsiCo Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 Evrim \u015een \u201cEkosistem Odakl\u0131 Pozitif D\u00f6n\u00fc\u015f\u00fcm\u201d ve Unilever Sat\u0131\u015f ve M\u00fc\u015fteri Geli\u015ftirmeden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Leyal Eskin Y\u0131lmaz \u201cBirimiz Hepimiz \u0130\u00e7in\u201d ba\u015fl\u0131klar\u0131nda konu\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirdiler.<\/span><\/p><p><span style=\"color: #000000;\">Lila Ka\u011f\u0131t\u2019\u0131n sponsorlu\u011funda ger\u00e7ekle\u015fen oturumda Liderlik ve Y\u00f6netim D\u00fc\u015f\u00fcn\u00fcr\u00fc Faz\u0131l Oral \u201c\u0130\u015fimiz Art\u0131k, Basit-Karma\u015f\u0131k-Kar\u0131\u015f\u0131k\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla i\u015flerin kolay ve basit g\u00f6r\u00fcnmesi i\u00e7in izlenen yollara de\u011findi.<\/span><\/p><p><span style=\"color: #000000;\">\u201cDe\u011fi\u015fen D\u00fcnyada \u0130\u015fimiz Daha m\u0131 Kolay?\u201d ba\u015fl\u0131kl\u0131 oturumda, Obase Genel M\u00fcd\u00fcr\u00fc Dr. B\u00fclent Dal moderat\u00f6rl\u00fc\u011f\u00fcnde, Migros Ticaret A.\u015e. \u0130cra Ba\u015fkan\u0131 \u00d6zg\u00fcr Tort ve Tchibo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Hasan Ulut\u00fcrk, \u201cDe\u011fi\u015fen \u0130\u015f Modellerine Organize Perakende Nas\u0131l Liderlik Yap\u0131yor?\u201d ba\u015fl\u0131kl\u0131 oturumda ise Metro Sat\u0131nalmadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Deniz Alka\u00e7 moderat\u00f6rl\u00fc\u011f\u00fcnde, CarrefourSA CEO\u2019su Kutay Kartall\u0131o\u011flu ve TAB G\u0131da CFO\u2019su \u00d6zg\u00fcr \u00c7etinkaya g\u00f6r\u00fc\u015flerini aktard\u0131lar.<\/span><\/p><p><span style=\"color: #000000;\">G\u00fcn\u00fcn son oturumunda \u201cG\u0131da, Fiyatlar, Marketler ve Rekabet\u2026 Do\u011frusu Ne?\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda BloombergHT Sunucusu G\u00fczem Y\u0131lmaz moderat\u00f6rl\u00fc\u011f\u00fcnde, Konda Ara\u015ft\u0131rma Genel M\u00fcd\u00fcr\u00fc Bekir A\u011f\u0131rd\u0131r, Gazeteci Yazar Ali Ekber Y\u0131ld\u0131r\u0131m, Ekonomist Prof. Dr. Emre Alkin ve \u0130stanbul Ticaret \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Prof. Dr. \u00d6mer Torlak g\u00f6r\u00fc\u015flerini payla\u015ft\u0131lar.<\/span><\/p><p><strong><span style=\"color: #000000;\">Tan\u0131\u015fma Stantlar\u0131 ile K\u00fc\u00e7\u00fck ve Orta \u00d6l\u00e7ekli \u0130\u015fletmelere Destek S\u00fcr\u00fcyor<\/span><\/strong><br \/><span style=\"color: #000000;\">Kongrenin paralel salonunda k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli 25 firman\u0131n stantlar\u0131n\u0131n yer ald\u0131\u011f\u0131 Tan\u0131\u015fma Stantlar\u0131 alan\u0131nda, bir\u00e7ok yeni \u00fcr\u00fcn\u00fcn organize perakendecilerle bulu\u015fmas\u0131 ve yeni i\u015f birliklerinin do\u011fmas\u0131 amac\u0131yla tan\u0131t\u0131mlar yap\u0131ld\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Kongrede, GPD\u2019nin, g\u0131da perakende sekt\u00f6r\u00fcn\u00fcn ve tedarik zincirinin pandemi d\u00f6nemindeki \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6zetleyen \u201cG\u0131da Perakendesinin COVID-19 S\u0131nav\u0131: Bir Ba\u015far\u0131 Hikayesi\u201d ba\u015fl\u0131kl\u0131 belgesel yap\u0131m\u0131ndan kesitler de kat\u0131l\u0131mc\u0131larla payla\u015f\u0131ld\u0131. Oturumlar aras\u0131nda t\u00fcketicilerle yap\u0131lan sokak r\u00f6portajlar\u0131 ile kongre i\u00e7erik konular\u0131 hakk\u0131nda g\u00f6r\u00fc\u015fler salona aktar\u0131l\u0131rken, oylama sorular\u0131 b\u00f6l\u00fcmlerinde de ara\u015ft\u0131rmalara dayal\u0131 sorular\u0131n cevaplar\u0131 arand\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Sunuculu\u011funu ve moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc BloombergHT Sunucusu G\u00fczem Y\u0131lmaz\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi Ortak Geli\u015fim Kongresi\u2019nin Platin Sponsorlar\u0131 Coca-Cola \u0130\u00e7ecek, Denizbank, Henkel, Netlog Lojistik, PepsiCo ve Unilever oldu. Alt\u0131n Sponsorlar olarak Hayat Kimya ve \u00dclker yer al\u0131rken, Ara\u015ft\u0131rma Sponsoru NielsenIQ, Oturum Sponsoru Lila Ka\u011f\u0131t, Hijyen Sponsoru ise Evyap oldu. HMK, Obase ve \u00dc\u00c7GE etkinlikte Bronz Sponsor olarak yer ald\u0131lar. Organizasyonu Alka\u015f taraf\u0131ndan yap\u0131lan etkinlik, hibrit bir d\u00fczenle Digital Network Alka\u015f platformunda da e\u015f zamanl\u0131 olarak online yay\u0131nland\u0131.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>7. Ortak Geli\u015fim Kongresi\u2019nde perakende sekt\u00f6r\u00fc ile tedarik zinciri payda\u015flar\u0131 bir araya gelerek sekt\u00f6r\u00fcn g\u00fcndemini de\u011ferlendirdi. Kongrede, perakendenin g\u00f6r\u00fcnen y\u00fcz\u00fcn\u00fcn ard\u0131ndaki karma\u015f\u0131k ve kompleks s\u00fcre\u00e7lerin i\u015fleri kolayla\u015ft\u0131rmak i\u00e7in nas\u0131l \u00f6zenle y\u00f6netildi\u011fi, t\u00fcketici faydas\u0131na al\u0131nan aksiyonlar\u0131n nas\u0131l geli\u015ftirildi\u011fi g\u00f6r\u00fc\u015f\u00fcld\u00fc. Modern g\u0131da perakendesinin temsilcisi konumundaki G\u0131da Perakendecileri Derne\u011fi (GPD) taraf\u0131ndan d\u00fczenlenen 7. Ortak Geli\u015fim Kongresi 19 Ekim [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-4060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/gpd-yonetim-kurulu.jpeg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u0131da Perakendecilerinin \u0130\u015fi KOLAY De\u011fil - GPD<\/title>\n<meta name=\"description\" content=\"7. 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Ortak Geli\u015fim Kongresi\u2019nde perakende sekt\u00f6r\u00fc ile tedarik zinciri payda\u015flar\u0131 bir araya gelerek sekt\u00f6r\u00fcn g\u00fcndemini de\u011ferlendirdi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=4060\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-19T10:42:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-23T16:20:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/gpd-yonetim-kurulu.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1060\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060\"},\"author\":{\"name\":\"H\u00fcnkar G\u00f6rel\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\"},\"headline\":\"G\u0131da Perakendecilerinin \u0130\u015fi KOLAY De\u011fil\",\"datePublished\":\"2021-10-19T10:42:48+00:00\",\"dateModified\":\"2021-10-23T16:20:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060\"},\"wordCount\":1818,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/gpd-yonetim-kurulu.jpeg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060\",\"name\":\"G\u0131da Perakendecilerinin \u0130\u015fi KOLAY De\u011fil - GPD\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=4060#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/gpd-yonetim-kurulu.jpeg\",\"datePublished\":\"2021-10-19T10:42:48+00:00\",\"dateModified\":\"2021-10-23T16:20:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\"},\"description\":\"7. 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