{"id":3971,"date":"2021-10-08T08:07:51","date_gmt":"2021-10-08T08:07:51","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=3971"},"modified":"2021-10-08T08:17:30","modified_gmt":"2021-10-08T08:17:30","slug":"musteri-deneyimini-en-iyi-yoneten-markalar-sahiplerini-buldu","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=3971","title":{"rendered":"M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar Sahiplerini Buldu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3971\" class=\"elementor elementor-3971\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>\u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta kazananlar, 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 &amp; Y\u00f6netimi Zirvesi XCO\u201921\u2019in hemen ard\u0131ndan Hilton \u0130stanbul Bomonti\u2019de ger\u00e7ekle\u015ftirilen bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. \u00dcyelerimizden Burger King Fast Food kategorisinde, CarrefourSa Zincir Market kategorisinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcl\u00fcrken Migros Money Club, Sadakat Kartlar\u0131 kategorisinin kazanan\u0131 oldu. <\/strong><\/span><\/h3><p><span style=\"color: #000000;\">2015 y\u0131l\u0131ndan beri \u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n \u00f6d\u00fcllendirildi\u011fi A.L.F.A. Awards\u2019ta Customer Brand se\u00e7ilen markalar 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc \u00f6d\u00fcllerine kavu\u015ftu. Bu y\u0131l alt\u0131nc\u0131s\u0131 ger\u00e7ekle\u015ftirilen, Marketing T\u00fcrkiye ve Akademetre i\u015f birli\u011fiyle d\u00fczenlenen A.L.F.A Awards\u2019ta halk j\u00fcrisi taraf\u0131ndan 57 kategoride deneyimi en iyi ya\u015fatan markalar \u201cCustomer Brand\u201d se\u00e7ilerek \u00f6d\u00fcllendirildi. \u00dcyelerimizden <strong>Burger King<\/strong> Fast Food kategorisinde ve <strong>CarrefourSa<\/strong> Zincir Market kategorisinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcl\u00fcrken <strong>Migros Money Club<\/strong>, Sadakat Kartlar\u0131 kategorisinin kazanan\u0131 oldu.<\/span><\/p><p><span style=\"color: #000000;\">M\u00fc\u015fteri deneyimi y\u00f6netimindeki ba\u015far\u0131lar\u0131yla, m\u00fc\u015fterisiyle sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kuran markalar\u0131n onurland\u0131r\u0131ld\u0131\u011f\u0131 A.L.F.A Awards\u2019ta bu y\u0131l kategori say\u0131s\u0131 57\u2019ye \u00e7\u0131kart\u0131ld\u0131. T\u00f6rende bankac\u0131l\u0131ktan beyaz e\u015fyaya, dijital yay\u0131n platformlar\u0131ndan e-ticaret sitelerine, fast food\u2019dan giyim sekt\u00f6r\u00fcne kadar m\u00fc\u015fteri deneyimini en iyi ya\u015fatan markalar \u00f6d\u00fcllendirildi.<\/span><br \/><span style=\"color: #000000;\">Ara\u015ft\u0131rma kapsam\u0131nda, rastlant\u0131sal olarak belirlenen 12 ilde bin 200 ki\u015fiyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirildi. 57 kategoride yap\u0131lan ara\u015ft\u0131rmayla \u201cM\u00fc\u015fterilerin arzu boyutu\u201d ile \u201cMarkay\u0131 deneyimleme istekleri\u201d, \u201c\u0130leti\u015fim boyutu\u201d ile \u201cMarkan\u0131n ileti\u015fim faaliyetlerinin niteli\u011fi\u201d ve \u201c\u0130li\u015fki boyutu\u201d ile \u201cMarkan\u0131n t\u00fcketici nezdinde bilinirli\u011fi\u201d gibi m\u00fc\u015fteride markan\u0131n ilk izlenimini olu\u015fturan sat\u0131\u015f \u00f6ncesi ili\u015fkiler de\u011ferlendirildi.<\/span><\/p><p><span style=\"color: #000000;\"><strong>A.L.F.A. Awards 2021\u2019in Kazananlar\u0131:<\/strong><\/span><br \/><span style=\"color: #000000;\"><strong>Akaryak\u0131t:<\/strong> Opet<\/span><br \/><span style=\"color: #000000;\"><strong>At\u0131\u015ft\u0131rmal\u0131k:<\/strong> Nestl\u00e9<\/span><br \/><span style=\"color: #000000;\"><strong>Ayakkab\u0131\/\u00c7anta\/Deri Giyim:<\/strong> Adidas<\/span><br \/><span style=\"color: #000000;\"><strong>Bebek Bak\u0131m \u00dcr\u00fcnleri:<\/strong> Dalin<\/span><br \/><span style=\"color: #000000;\"><strong>Beyaz E\u015fya:<\/strong> Bosch<\/span><br \/><span style=\"color: #000000;\"><strong>Bilgisayar\/Tablet\/Laptop:<\/strong> Asus<\/span><br \/><span style=\"color: #000000;\"><strong>Binek Otomotiv:<\/strong> BMW<\/span><br \/><span style=\"color: #000000;\"><strong>Bireysel Emeklilik:<\/strong> Anadolu Hayat Emeklilik<\/span><br \/><span style=\"color: #000000;\"><strong>\u00c7ay:<\/strong> Do\u011fu\u015f \u00c7ay<\/span><br \/><span style=\"color: #000000;\"><strong>Dijital Yay\u0131n Platformlar\u0131:<\/strong> D-Smart<\/span><br \/><span style=\"color: #000000;\"><strong>E-Ticaret Siteleri:<\/strong> Trendyol<\/span><br \/><span style=\"color: #000000;\"><strong>Elektromarket:<\/strong> Media Markt<\/span><br \/><span style=\"color: #000000;\"><strong>Ev Tekstili:<\/strong> English Home<\/span><br \/><span style=\"color: #000000;\"><strong>Fast-Food:<\/strong> Burger King<\/span><br \/><span style=\"color: #000000;\"><strong>Gayrimenkul:<\/strong> DAP Yap\u0131<\/span><br \/><span style=\"color: #000000;\"><strong>Gazl\u0131 \u0130\u00e7ecek:<\/strong> \u00c7aml\u0131ca Gazoz<\/span><br \/><span style=\"color: #000000;\"><strong>Gazs\u0131z \u0130\u00e7ecek:<\/strong> Erikli<\/span><br \/><span style=\"color: #000000;\"><strong>G\u0131da:<\/strong> Balparmak<\/span><br \/><span style=\"color: #000000;\"><strong>Giyim-Moda:<\/strong> LC Waikiki<\/span><br \/><span style=\"color: #000000;\"><strong>G\u00fcvenlik Sistemleri:<\/strong> Pronet G\u00fcvenlik ve Alarm Sistemleri<\/span><br \/><span style=\"color: #000000;\"><strong>Havalimanlar\u0131:<\/strong> \u0130stanbul Havaliman\u0131<\/span><br \/><span style=\"color: #000000;\"><strong>Hava Yollar\u0131:<\/strong> T\u00fcrk Hava Yollar\u0131<\/span><br \/><span style=\"color: #000000;\"><strong>Is\u0131tma:<\/strong> Baymak<\/span><br \/><span style=\"color: #000000;\"><strong>So\u011futma:<\/strong> Daikin<\/span><br \/><span style=\"color: #000000;\"><strong>\u0130nternet Servis Sa\u011flay\u0131c\u0131lar\u0131:<\/strong> T\u00fcrk Telekom<\/span><br \/><span style=\"color: #000000;\"><strong>Kafe:<\/strong> Espressolab<\/span><br \/><span style=\"color: #000000;\"><strong>Kargo:<\/strong> Aras Kargo<\/span><br \/><span style=\"color: #000000;\"><strong>Kat\u0131l\u0131m Bankac\u0131l\u0131\u011f\u0131:<\/strong> Ziraat Kat\u0131l\u0131m<\/span><br \/><span style=\"color: #000000;\"><strong>Ki\u015fisel Bak\u0131m\/Kozmetik Ma\u011fazas\u0131 Kategorisi:<\/strong> Watson\u2019s<\/span><br \/><span style=\"color: #000000;\"><strong>Ki\u015fisel Bak\u0131m\/Kozmetik Markas\u0131 Kategorisi:<\/strong> Avon<\/span><br \/><span style=\"color: #000000;\"><strong>Kredi Kart\u0131:<\/strong> Garanti Bonus Card<\/span><br \/><span style=\"color: #000000;\"><strong>Kuruyemi\u015f:<\/strong> Peyman<\/span><br \/><span style=\"color: #000000;\"><strong>K\u00fc\u00e7\u00fck Ev Aletleri:<\/strong> Arzum<\/span><br \/><span style=\"color: #000000;\"><strong>Mobilya:<\/strong> \u00c7ilek<\/span><br \/><span style=\"color: #000000;\"><strong>Motosiklet:<\/strong> Honda<\/span><br \/><span style=\"color: #000000;\"><strong>M\u00fccevherat:<\/strong> Blue Diamond<\/span><br \/><span style=\"color: #000000;\"><strong>Vak\u0131f \u00dcniversiteleri:<\/strong> Bah\u00e7e\u015fehir \u00dcniversitesi<\/span><br \/><span style=\"color: #000000;\"><strong>\u00d6zel Sa\u011fl\u0131k Kurumlar\u0131:<\/strong> Medical Park Hastaneleri<\/span><br \/><span style=\"color: #000000;\"><strong>\u00d6zel Temel E\u011fitim Kurumlar\u0131:<\/strong> Bilfen Okullar\u0131<\/span><br \/><span style=\"color: #000000;\"><strong>Sadakat Kartlar\u0131:<\/strong> Migros Money Club<\/span><br \/><span style=\"color: #000000;\"><strong>Sigorta \u015eirketleri:<\/strong> Anadolu Sigorta<\/span><br \/><span style=\"color: #000000;\"><strong>S\u00fct ve S\u00fct \u00dcr\u00fcnleri:<\/strong> \u0130\u00e7im<\/span><br \/><span style=\"color: #000000;\"><strong>\u0130leti\u015fim \/ GSM Operat\u00f6r\u00fc:<\/strong> T\u00fcrk Telekom<\/span><br \/><span style=\"color: #000000;\"><strong>Televizyon:<\/strong> Vestel<\/span><br \/><span style=\"color: #000000;\"><strong>Ticari Otomotiv:<\/strong> Ford Otosan<\/span><br \/><span style=\"color: #000000;\"><strong>Tur Operat\u00f6r\u00fc:<\/strong> Etstur<\/span><br \/><span style=\"color: #000000;\"><strong>Zincir Market:<\/strong> CarrefourSA<\/span><br \/><span style=\"color: #000000;\"><strong>Z\u00fcccaciye:<\/strong> Pa\u015fabah\u00e7e<\/span><br \/><span style=\"color: #000000;\"><strong>\u201cAmbalajda M\u00fc\u015fteri Deneyimi\u201d:<\/strong> \u00c7aykur<\/span><br \/><span style=\"color: #000000;\"><strong>\u201cDijital Deneyim\u201d:<\/strong> \u00c7i\u00e7eksepeti<\/span><br \/><span style=\"color: #000000;\"><strong>\u201cMa\u011fazac\u0131l\u0131k Deneyimi\u201d:<\/strong> LC Waikiki<\/span><br \/><span style=\"color: #000000;\"><strong>\u201c\u00c7al\u0131\u015fan Memnuniyeti Deneyimi\u201d:<\/strong> Yap\u0131 Kredi<\/span><br \/><span style=\"color: #000000;\"><strong>\u201cKi\u015fiselle\u015ftirilmi\u015f M\u00fc\u015fteri Deneyimi\u201d:<\/strong> Ar\u00e7elik<\/span><br \/><span style=\"color: #000000;\"><strong>\u201c\u0130leti\u015fimde M\u00fc\u015fteri Deneyimi\u201d:<\/strong> Anadolu Sigorta<\/span><br \/><span style=\"color: #000000;\"><strong>\u201cSat\u0131\u015f \/ Hizmet Sonras\u0131 Deneyim\u201d:<\/strong> Ziraat Bankas\u0131<\/span><br \/><span style=\"color: #000000;\"><strong>\u201c\u015eik\u00e2yet Y\u00f6netimi Deneyimi\u201d:<\/strong> Aras Kargo<\/span><br \/><span style=\"color: #000000;\"><strong>\u201cDeneyimde \u0130novasyon\u201d:<\/strong> Ar\u00e7elik<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta kazananlar, 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 &amp; Y\u00f6netimi Zirvesi XCO\u201921\u2019in hemen ard\u0131ndan Hilton \u0130stanbul Bomonti\u2019de ger\u00e7ekle\u015ftirilen bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. \u00dcyelerimizden Burger King Fast Food kategorisinde, CarrefourSa Zincir Market kategorisinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcl\u00fcrken Migros Money Club, Sadakat Kartlar\u0131 kategorisinin kazanan\u0131 oldu. 2015 y\u0131l\u0131ndan beri \u201cM\u00fc\u015fteri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-3971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/alfa-awards.jpeg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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