{"id":3958,"date":"2021-10-06T15:02:07","date_gmt":"2021-10-06T15:02:07","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=3958"},"modified":"2021-10-06T15:07:37","modified_gmt":"2021-10-06T15:07:37","slug":"perakende-sektoru-yeni-normalden-umutlu","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=3958","title":{"rendered":"Perakende Sekt\u00f6r\u00fc \u2018Yeni Normal\u2019den Umutlu"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan 8. kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ilk oturumu, 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirildi. Ba\u015fkan\u0131m\u0131z Galip Ayka\u00e7\u2019\u0131n yan\u0131 s\u0131ra perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131n\u0131n yer ald\u0131\u011f\u0131 oturumda \u2018yeni normal\u2019den beklentiler, g\u00fcndem maddeleri ve teknoloji konu\u015fuldu. <\/strong><\/span><\/h3>

Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin moderat\u00f6rl\u00fc\u011f\u00fcnde, T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, G\u0131da Perakendecileri Derne\u011fi (GPD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7, Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Prof. Dr. H\u00fcseyin Alta\u015f, Tescilli Markalar Derne\u011fi (TMD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130zzet Stamati ve Turizm, Restoran Yat\u0131r\u0131mc\u0131lar\u0131 ve Gastronomi \u0130\u015fletmeleri Derne\u011fi (TURY\u0130D) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Kaya Demirer\u2019in kat\u0131l\u0131m\u0131yla \u201cYeni Normalden Ne Umduk Ne Bulduk?\u201d konusu i\u015flendi.<\/span><\/p>

Oturumda pandemi d\u00f6nemi sonras\u0131 i\u00e7in \u00f6ng\u00f6r\u00fclerin ne derece ger\u00e7ekle\u015fti\u011fi ve sekt\u00f6r\u00fcn gelece\u011finde neler oldu\u011fu g\u00f6r\u00fc\u015f\u00fcld\u00fc. Sekt\u00f6r\u00fcn ayakta kalmas\u0131 ve geli\u015fimini s\u00fcrd\u00fcrmesi i\u00e7in bu d\u00f6nemde her t\u00fcrl\u00fc deste\u011fin hayati de\u011fer ta\u015f\u0131d\u0131\u011f\u0131n\u0131, verimlilik \u00e7\u00f6z\u00fcmleri i\u00e7in teknolojinin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 ve kamu ile ili\u015fkilerde yap\u0131c\u0131 yakla\u015f\u0131mlar i\u00e7in sekt\u00f6r\u00fcn m\u00fcte\u015fekkir oldu\u011funu belirten Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, bundan sonra da sekt\u00f6r\u00fcn geli\u015fimi i\u00e7in umutlu olduklar\u0131n\u0131 ifade etti.<\/span><\/p>

Sekt\u00f6r\u00fcn Liderlerinden G\u00fcndem ve Teknolojiye Dair \u00d6nemli Mesajlar<\/span><\/strong>
Perakendenin dijitalle\u015fmeyi h\u0131zla yakalad\u0131\u011f\u0131n\u0131 vurgulayan TAMPF Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, \u201cYurtd\u0131\u015f\u0131nda daha \u00f6nceden ba\u015flayan dijitalle\u015fme yolculu\u011fu, pandemi etkisiyle \u00fclkemizde 5 y\u0131ll\u0131k yolunu 1 y\u0131lda tamamlam\u0131\u015f oldu. Bu her sekt\u00f6rde oldu\u011fu gibi perakendeye de yans\u0131d\u0131\u201d dedi. Bu geli\u015fmeyle beraber T\u00fcrkiye\u2019de organize perakendenin pay\u0131n\u0131n halen geli\u015fmi\u015f \u00fclkelere g\u00f6re geride oldu\u011funu ifade eden \u00d6zpamuk\u00e7u, \u201cSon d\u00f6nemde e-ticaretteki geli\u015fmenin, perakendenin geli\u015fiminin \u00e7ok daha \u00f6n\u00fcne ge\u00e7ti\u011fini \u00f6l\u00e7\u00fcyoruz. Bu geli\u015fimin gerektirdi\u011fi yap\u0131sal de\u011fi\u015fimin sa\u011flanmas\u0131n\u0131n ve perakendede omnichannel \u00e7\u00f6z\u00fcmlerinin hayata ge\u00e7irilmesinin, gelecekteki ba\u015far\u0131m\u0131z\u0131n anahtar\u0131 olacak\u201d dedi.<\/span><\/p>

Pandeminin g\u0131da perakendesini de olumsuz etkiledi\u011fini ve maliyetlerin arttt\u0131\u011f\u0131n\u0131 ifade eden GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7 \u201cHer ne kadar g\u0131da harcamalar\u0131nda art\u0131\u015f oldu\u011fu i\u00e7in g\u0131da perakendesinin d\u00f6nemi art\u0131\u015fla ge\u00e7irdi\u011fi g\u00f6r\u00fclse de, bunun i\u00e7in harcanan \u00e7aba ve verilen m\u00fccadele i\u00e7in t\u00fcm sekt\u00f6r oyuncular\u0131na ve payda\u015flar\u0131m\u0131za te\u015fekk\u00fcr etmek isteriz\u201d dedi. G\u0131da perakendesinde online kanal\u0131n 2 kata yak\u0131n artaca\u011f\u0131n\u0131 bekledi\u011fini belirten Ayka\u00e7, bununla beraber fiziksel ma\u011fazac\u0131l\u0131\u011f\u0131n geli\u015fminin \u00f6n\u00fcn\u00fcn a\u00e7\u0131k oldu\u011funu s\u00f6zlerine ekledi. T\u00fcketici davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fti\u011fine de de\u011finen Ayka\u00e7, \u201cMarka sadakatinin azald\u0131\u011f\u0131n\u0131, fiyat ve kalite hassasiyetinin artt\u0131\u011f\u0131n\u0131, t\u00fcketicinin tercihini yak\u0131n yerlerden ve ekonomik \u00fcr\u00fcnlerden yana kulland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Sekt\u00f6re dair d\u00fczenleme planlan\u0131rken, t\u00fcketici faydas\u0131n\u0131n g\u00f6z \u00f6n\u00fcnde tutulmas\u0131 gereklili\u011fi unutulmamal\u0131d\u0131r\u201d dedi.<\/span><\/p>

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\u00a0<\/p>

Kapal\u0131 kal\u0131nan d\u00f6nemdeki kay\u0131plar\u0131 telafi etmek i\u00e7in sekt\u00f6r\u00fcn b\u00fcy\u00fck \u00e7aba sarfetti\u011fini belirten TMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130zzet Stamati \u201cBu kay\u0131plar\u0131n etkisini en aza indirebilmek i\u00e7in online ticaret yat\u0131r\u0131mlar\u0131m\u0131z\u0131 g\u00fc\u00e7lendirip m\u00fc\u015fterimizin ihtiyac\u0131n\u0131 kar\u015f\u0131lamaya \u00e7al\u0131\u015ft\u0131k\u201d dedi. Ma\u011fazalar\u0131n yeniden a\u00e7\u0131lmas\u0131yla bu sefer trafi\u011fin d\u00fc\u015ft\u00fc\u011f\u00fc i\u00e7in s\u0131k\u0131nt\u0131lar ya\u015fand\u0131\u011f\u0131na de\u011finen Stamati, \u00f6zellikle al\u0131\u015fveri\u015f merkezlerinde d\u00fc\u015fen m\u00fc\u015fteri say\u0131s\u0131n\u0131 geri kazanabilmek i\u00e7in temass\u0131z sat\u0131\u015f \u00e7\u00f6z\u00fcmleri, uzaktan sat\u0131\u015f teknikleri ve yeni uygulamalar ger\u00e7ekle\u015ftirildi\u011fini belirtti.<\/span><\/p>

Hizmet ve deneyim satan bir kategori olarak, restoranlar ve gastronomi i\u015fletmelerinin pandemiden en a\u011f\u0131r etkilenen sekt\u00f6r oldu\u011funu ifade eden TURY\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Kaya Demirer \u201cRestoranlar\u0131n kapal\u0131 olmas\u0131, sadece bizleri de\u011fil t\u00fcm perakendeyi etkiledi. Sosyal ya\u015fam\u0131n \u00f6nemli bir par\u00e7as\u0131 olan yeme i\u00e7me mekanlar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 hareketlili\u011fin \u00f6nemi, bu d\u00f6nemde yeniden ortaya \u00e7\u0131kt\u0131\u201d dedi. Kapanmalar sonras\u0131 i\u015fletmelerin d\u00f6rtte birinin yeniden faaliyete ge\u00e7emedi\u011fini belirten Demirer, bununla beraber \u00e7al\u0131\u015fan say\u0131s\u0131nda da \u00f6nemli kay\u0131plar oldu\u011funun alt\u0131n\u0131 \u00e7izdi. Yeni d\u00f6nemde t\u00fcketicinin al\u0131\u015fkanl\u0131klar\u0131n\u0131n, g\u00fcvenilir mekanlar\u0131 se\u00e7me y\u00f6n\u00fcnde de\u011fi\u015fti\u011fini s\u00f6yleyen Demirer, i\u015fletmelerde al\u0131nan \u00f6nlemlerin ve denetimlerin \u00f6nem kazand\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/span><\/p>

Perakende sekt\u00f6r\u00fc i\u00e7in b\u00fcy\u00fck de\u011feri olan al\u0131\u015fveri\u015f merkezlerinin, gerek olu\u015fturdu\u011fu istihdam gerekse yat\u0131r\u0131m b\u00fcy\u00fckl\u00fc\u011f\u00fc olarak genel ekonomi i\u00e7inde b\u00fcy\u00fck de\u011fere sahip oldu\u011funa de\u011finen AYD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Prof. Dr. H\u00fcseyin Alta\u015f, al\u0131\u015fveri\u015f merkezlerinin pandemiye kar\u015f\u0131 en hijyenik ve g\u00fcvenli mekanlar aras\u0131nda oldu\u011funu vurgulad\u0131. Alta\u015f \u201cAl\u0131\u015fveri\u015f merkezleri planlanan bir \u00e7ok \u00f6nlemde ilk ve en etkili uygulama alan\u0131 olmu\u015ftur. Bu yap\u0131m\u0131zla mekanlar\u0131m\u0131z son derece g\u00fcvenlidir. M\u00fc\u015fteri trafi\u011fimizde 2019 rakamlar\u0131na ula\u015f\u0131yor olmam\u0131z da bize olan g\u00fcveni g\u00f6stermektedir\u201d dedi. Sekt\u00f6r i\u00e7inde birlik olman\u0131n ve uyumlu \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmenin \u00f6nemini vurgulayan Alta\u015f, perakendenin geli\u015fiminde bu birli\u011fin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6zlerine ekledi.<\/span><\/p>

Sekt\u00f6re Dair Yap\u0131lacak D\u00fczenlemelerde \u00dclke Menfaati G\u00f6zetilmeli Mesaj\u0131<\/span><\/strong>
Sekt\u00f6r\u00fcn yak\u0131n g\u00fcndeminde \u00f6nemli d\u00fczenlemelerin olaca\u011f\u0131n\u0131 belirten \u00d6zpamuk\u00e7u, sekt\u00f6r\u00fcn t\u00fcm kategorilerinin ve kanallar\u0131n\u0131n birlikte b\u00fcy\u00fcmesini sa\u011flayacak \u00f6nlemlerin hayata ge\u00e7irilmesinin \u00f6nemine de\u011findi. Ayn\u0131 \u015fekilde, d\u00fczenlemelerde toplam \u00fclke menfaatinin g\u00f6zetilmesinin gerekti\u011fini belirten Ayka\u00e7 ise \u201cT\u00fcm d\u00fcnya enflasyonist bir d\u00f6neme girmi\u015fken, maliyetler artm\u0131\u015fken \u00fclkemizin bunun d\u0131\u015f\u0131nda kalmas\u0131 imkans\u0131zd\u0131r. Buna ra\u011fmen \u00fclkemiz, en ucuz g\u0131da fiyatlar\u0131 s\u0131ralamas\u0131nda d\u00fcnyada 2.-3. s\u0131radadad\u0131r. Globaldeki art\u0131\u015flara nazaran bunu sa\u011flayabildiysek, bu organize perakendenin ba\u015far\u0131s\u0131 olarak g\u00f6r\u00fclmelidir\u201d dedi. Al\u0131m g\u00fcc\u00fcn\u00fcn d\u00fc\u015fmesi ve gelir da\u011f\u0131l\u0131m\u0131ndaki dengesizli\u011fin daha b\u00fcy\u00fck bir problem oldu\u011funa dikkat \u00e7eken Ayka\u00e7, bu konuda ad\u0131m at\u0131lmas\u0131 gerekti\u011fini de ifade etti. Ayka\u00e7, \u201cYap\u0131sal sorunlar\u0131m\u0131z da var. Ekim alanlar\u0131m\u0131z\u0131n ve arazilerimizin geni\u015fletilmesi ile tar\u0131m planlamalar\u0131n\u0131n do\u011fru yap\u0131lmas\u0131, lojistik sorunlar\u0131m\u0131z\u0131n giderilmesi i\u00e7in \u00f6nlemler al\u0131nmas\u0131 \u00f6nemlidir\u201d dedi.<\/span><\/p>

Lojistik maliyetlerinin artmas\u0131na ve ithalattaki vergi y\u00fck\u00fcn\u00fcn \u00fcr\u00fcn maliyetlerini artt\u0131rd\u0131\u011f\u0131na de\u011finen Stamati de bu d\u00f6nemi iyi planlamayla ve m\u00fc\u015fteriyi do\u011fru okumakla atlatmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6zlerine ekledi. Sekt\u00f6r i\u00e7in \u00f6nemli bir geli\u015fme olan a\u015f\u0131lama program\u0131n\u0131n ba\u015far\u0131s\u0131nda perakendecilerin ald\u0131\u011f\u0131 inisiyatifin etkili oldu\u011funu hat\u0131rlatan Demirer, a\u015f\u0131laman\u0131n h\u0131zland\u0131r\u0131lmas\u0131 i\u00e7in daha \u00e7ok \u00e7aba gerekti\u011fini, yayg\u0131nla\u015fmas\u0131 i\u00e7in de i\u015fletmelere baz\u0131 se\u00e7im haklar\u0131 tan\u0131nmas\u0131n\u0131n \u00f6nemli olaca\u011f\u0131n\u0131 belirtti. M\u00fc\u015fteri trafi\u011finin artmas\u0131 i\u00e7in al\u0131\u015fveri\u015f merkezlerinde farkl\u0131la\u015fma \u00e7al\u0131\u015fmalar\u0131n\u0131n yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 belirten Alta\u015f da, hem yeni uygulamalarla hem de mimari de\u011fi\u015fikliklerle yeni d\u00f6nemde al\u0131\u015fveri\u015f merkezlerinin yeniden perakendenin cazibe merkezleri olmay\u0131 hedeflediklerini ifade etti.<\/span><\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nacak<\/span><\/strong>
Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/span><\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilecek.<\/span><\/p>

Her hafta farkl\u0131 bir konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131, Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d ve \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek.<\/span><\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer al\u0131yor. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda, her \u00c7ar\u015famba g\u00fcn\u00fc, saat 15:00\u2019da ger\u00e7ekle\u015fecek.<\/span><\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine Zincir Ma\u011fazalar Derne\u011fi web sitesinden<\/a><\/strong> ula\u015fabilirsiniz.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan 8. kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ilk oturumu, 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirildi. Ba\u015fkan\u0131m\u0131z Galip Ayka\u00e7\u2019\u0131n yan\u0131 s\u0131ra perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131n\u0131n yer ald\u0131\u011f\u0131 oturumda \u2018yeni normal\u2019den beklentiler, g\u00fcndem maddeleri ve teknoloji konu\u015fuldu. Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin moderat\u00f6rl\u00fc\u011f\u00fcnde, T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) […]<\/p>\n","protected":false},"author":2,"featured_media":3959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-3958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/10\/zmd-konfrerans-6ekim-gpd.jpeg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nPerakende Sekt\u00f6r\u00fc \u2018Yeni Normal\u2019den Umutlu - 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