{"id":3905,"date":"2021-09-28T15:26:15","date_gmt":"2021-09-28T15:26:15","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=3905"},"modified":"2021-09-28T15:34:02","modified_gmt":"2021-09-28T15:34:02","slug":"paket-servisteki-buyume-kalici-olacak","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=3905","title":{"rendered":"Paket Servisteki B\u00fcy\u00fcme Kal\u0131c\u0131 Olacak"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3905\" class=\"elementor elementor-3905\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>KPMG\u2019nin Birle\u015fik Krall\u0131k\u2019ta yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, pandemide b\u00fcy\u00fcme yakalayan paket servis sekt\u00f6r\u00fcn\u00fcn gelece\u011fi parlak\u2026 Evde yemek konusunda yeni deneyimler ya\u015fayan t\u00fcketici, ki\u015fiselle\u015ftirilmi\u015f hizmetler sunulursa paket servisi tercih etmeye devam edecek. \u0130\u015fletmeler i\u00e7in \u00f6nemli olan, eski stratejilerden uzakla\u015f\u0131p yeni i\u015f planlar\u0131 haz\u0131rlamak.<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">KPMG, Birle\u015fik Krall\u0131k\u2019ta paket servis sekt\u00f6r\u00fcn\u00fc inceledi. 2021\u2019in bahar aylar\u0131nda 2 binin \u00fczerinde kat\u0131l\u0131mc\u0131yla yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re; pandemi nedeniyle ya\u015fanan soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131 ve restoranlar\u0131n kapanmas\u0131, \u0130ngiltere\u2019de paket servis harcamalar\u0131n\u0131 neredeyse yar\u0131 yar\u0131ya artt\u0131rd\u0131. 2019 y\u0131l\u0131nda paket servise ki\u015fi ba\u015f\u0131 yap\u0131lan y\u0131ll\u0131k harcama y\u00fczde 42\u2019lik art\u0131\u015fla 452 sterlinden 641 sterline \u00e7\u0131kt\u0131.<\/span><\/p><p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-3908 size-medium\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/09\/kpmg-Banu-Kurk-278x300.jpg\" alt=\"\" width=\"278\" height=\"300\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/09\/kpmg-Banu-Kurk-278x300.jpg 278w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/09\/kpmg-Banu-Kurk-390x420.jpg 390w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/09\/kpmg-Banu-Kurk.jpg 487w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/>Ara\u015ft\u0131rmay\u0131 de\u011ferlendiren KPMG T\u00fcrkiye G\u0131da ve \u0130\u00e7ecek Sekt\u00f6r Lideri Banu K\u00fcrk, \u201cPaket servis sekt\u00f6r\u00fc, 2019 y\u0131l\u0131nda dijital uygulamalar\u0131n agresif b\u00fcy\u00fcme stratejileriyle hareketlendi, bu uygulamalardaki ikram ve sipari\u015f kolayl\u0131\u011f\u0131 se\u00e7enekleri nedeniyle b\u00fcy\u00fcme g\u00f6sterdi. Pandemi etkisi alt\u0131nda ge\u00e7en 2020 y\u0131l\u0131nda sekt\u00f6rdeki b\u00fcy\u00fcme h\u0131zland\u0131 ve bu b\u00fcy\u00fcmenin kal\u0131c\u0131 olaca\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Paket servis art\u0131k herkesin vazge\u00e7ilmezi ve muazzam bir potansiyel ta\u015f\u0131yor. Ancak i\u015fletmeler \u00e7oklu kanallardan hizmet verebilecek \u015fekilde bir d\u00f6n\u00fc\u015f\u00fcme ihtiya\u00e7 duyuyor. Eski lokasyon stratejilerinden uzakla\u015fmak, yeni i\u015f planlar\u0131 haz\u0131rlamak gerekiyor. Di\u011fer taraftan t\u00fcketici; indirim, f\u0131rsat gibi tekliflerin gelecekte daha s\u0131k sipari\u015f vermelerini sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu noktada m\u00fc\u015fteriyi daha iyi tan\u0131mak, ki\u015fiselle\u015ftirilmi\u015f hizmetler sunmak \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/span><\/p><p><span style=\"color: #000000;\">Ara\u015ft\u0131rman\u0131n \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 \u015f\u00f6yle:<\/span><br \/><strong><span style=\"color: #000000;\">\u0130lk S\u0131rada \u00c7in Mutfa\u011f\u0131 Var<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 76\u2019s\u0131 ge\u00e7en y\u0131l paket sipari\u015f verdi\u011fini belirtti. 2019\u2019da bu oran y\u00fczde 66\u2019yd\u0131.<\/span><br \/><span style=\"color: #000000;\">Y\u00fczde 55 ile en \u00e7ok tercih edilen mutfak, \u00c7in mutfa\u011f\u0131 oldu. Onu y\u00fczde 52 ile pizza ve y\u00fczde 45 ile Hint mutfa\u011f\u0131 izledi.<\/span><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 60\u2019\u0131 gelecek 12 ayda ayn\u0131 miktarda paket sipari\u015f vermeye devam edeceklerini s\u00f6yledi. Y\u00fczde 12\u2019si ise daha fazla sipari\u015f vereceklerini belirtti.<\/span><\/p><p><strong><span style=\"color: #000000;\">Telefonla Sipari\u015fte D\u00fc\u015f\u00fc\u015f<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 19\u2019u daha \u00f6nce yaln\u0131zca restoranda fiziksel hizmet veren i\u015fletmelerden paket servis hizmeti al\u0131yor. Y\u00fczde 17\u2019si pandeminin ba\u015f\u0131ndan beri paket servis sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan sat\u0131c\u0131lardan sipari\u015f veriyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 61\u2019i ise paket sipari\u015f hizmetinden memnun kald\u0131klar\u0131 i\u015fletmeleri gelecekte restoranda ziyaret edece\u011fini belirtiyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 Ara\u015ft\u0131rmaya g\u00f6re pandemi ile birlikte \u00fc\u00e7\u00fcnc\u00fc parti platformlar \u00fczerinden verilen sipari\u015fler artt\u0131. \u00dc\u00e7\u00fcnc\u00fc parti platformlar \u00fczerinden sipari\u015f verenlerin oran\u0131 2019\u2019da y\u00fczde 34 iken 2021\u2019de y\u00fczde 37.<\/span><br \/><span style=\"color: #000000;\">\u2022 Telefonla sipari\u015fte d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcld\u00fc. 2019\u2019da sipari\u015f y\u00f6ntemi olarak telefonu tercih edenlerin oran\u0131 y\u00fczde 43 iken 2021\u2019de bu oran y\u00fczde 39\u2019a geriledi.<\/span><\/p><p><strong><span style=\"color: #000000;\">T\u00fcketici \u00d6nce \u2018Kalite\u2019 Diyor<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 Sipari\u015flerin y\u00fczde 61\u2019i telefonla veya platformlar \u00fczerinden fark etmeksizin do\u011frudan restoranla ileti\u015fime ge\u00e7ilerek verildi.<\/span><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 23\u2019\u00fc ise kullan\u0131c\u0131 dostu teslimat uygulamalar\u0131n\u0131n onlar\u0131 gelecekte teslimat sistemlerini daha \u00e7ok kullanmak i\u00e7in cesaretlendirdi\u011fini belirtti.<\/span><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 65\u2019ine g\u00f6re sat\u0131n alma kararlar\u0131nda en \u00f6nemli etken, \u00fcr\u00fcn kalitesi. \u00d6zellikle 55 ya\u015f \u00fczeri kat\u0131l\u0131mc\u0131larda bu oran y\u00fczde 81\u2019e \u00e7\u0131k\u0131yor. Y\u00fczde 55\u2019inin tercihinde fiyat etkili olurken, y\u00fczde 42\u2019si ise teslimat \u00fccretine g\u00f6re tercih yap\u0131yor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>KPMG\u2019nin Birle\u015fik Krall\u0131k\u2019ta yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, pandemide b\u00fcy\u00fcme yakalayan paket servis sekt\u00f6r\u00fcn\u00fcn gelece\u011fi parlak\u2026 Evde yemek konusunda yeni deneyimler ya\u015fayan t\u00fcketici, ki\u015fiselle\u015ftirilmi\u015f hizmetler sunulursa paket servisi tercih etmeye devam edecek. \u0130\u015fletmeler i\u00e7in \u00f6nemli olan, eski stratejilerden uzakla\u015f\u0131p yeni i\u015f planlar\u0131 haz\u0131rlamak. KPMG, Birle\u015fik Krall\u0131k\u2019ta paket servis sekt\u00f6r\u00fcn\u00fc inceledi. 2021\u2019in bahar aylar\u0131nda 2 binin \u00fczerinde [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-3905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/09\/kpmg-paket-servis.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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