{"id":3857,"date":"2021-09-22T05:23:49","date_gmt":"2021-09-22T05:23:49","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=3857"},"modified":"2021-09-22T05:25:33","modified_gmt":"2021-09-22T05:25:33","slug":"metro-turkiyeden-kooperatiflere-ziyaret","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=3857","title":{"rendered":"Metro T\u00fcrkiye\u2019den Kooperatiflere Ziyaret"},"content":{"rendered":"\t\t
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T\u00fcketicilere \u201cG\u0131dalar\u0131n izini s\u00fcr, bilgiyle beslen\u201d diyerek \u00fcr\u00fcne, \u00fcreticisine ve \u00fclke ekonomisine fayda sa\u011flayan \u201cTaba\u011f\u0131nda ne var?\u201d hareketiyle 100 binden fazla \u00fcreticiye dokunan Metro T\u00fcrkiye, bu hareket kapsam\u0131nda gastronomi d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimlerini \u0130zmir\u2019in Urla ve Karaba\u011flar il\u00e7elerindeki yerel \u00fcreticiler ve kad\u0131n kooperatifleriyle bir araya getirdi. G\u0131da g\u00fcvenli\u011fi i\u00e7in \u00fcreticileri hasatta ziyaret edip \u00fcr\u00fcnlerin tarladan sofraya uzanan yolculu\u011funu takip etmek amac\u0131yla ger\u00e7ekle\u015ftirilen ziyaretlerde, Urla Kad\u0131n Kooperatifi ve Kavac\u0131k Kad\u0131n Kooperatifi\u2019nin yeti\u015ftirdi\u011fi yerel ve co\u011frafi i\u015faret tescilli \u00fcr\u00fcnlere dikkat \u00e7ekildi. <\/strong><\/span><\/h3>

30 y\u0131ld\u0131r T\u00fcrk mutfa\u011f\u0131n\u0131n de\u011ferlerini korumak ve gelecek nesillere aktarmak amac\u0131yla \u00f6nc\u00fc projeler hayata ge\u00e7iren Metro T\u00fcrkiye, yerel \u00fcretici ve kooperatiflere deste\u011fini art\u0131r\u0131rken g\u0131da g\u00fcvenli\u011fi ve izlenebilirlik \u00e7al\u0131\u015fmalar\u0131n\u0131 da bir ad\u0131m \u00f6teye ta\u015f\u0131yor. Metro T\u00fcrkiye\u2019nin t\u00fcketicilere \u201cG\u0131dalar\u0131n izini s\u00fcr, bilgiyle beslen\u201d diyerek ba\u015flatt\u0131\u011f\u0131 \u201cTaba\u011f\u0131nda ne var?\u201d hareketi kapsam\u0131nda gastronomi d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimleri, \u0130zmir Urla ve Karaba\u011flar\u2019daki yerel \u00fcretici ve kooperatiflerle bir araya geldi. G\u0131da g\u00fcvenli\u011fi i\u00e7in \u00fcreticileri, hasatta ziyaret edip \u00fcr\u00fcnlerin tarladan sofraya uzanan yolculu\u011funu takip etmek amac\u0131yla ger\u00e7ekle\u015ftirilen ziyaretlerde s\u00fcrd\u00fcr\u00fclebilir ve izlenebilir g\u0131dan\u0131n \u00fcretimi yerinde g\u00f6r\u00fcld\u00fc. Metro T\u00fcrkiye CEO\u2019su Sinem T\u00fcr\u00fcng\u2019\u00fcn ev sahipli\u011finde d\u00fczenlenen etkinlikte, Urla Kad\u0131n Kooperatifi ve Karaba\u011flar \u0130l\u00e7esi\u2019ndeki Kavac\u0131k Kad\u0131n Kooperatifi\u2019nin yan\u0131 s\u0131ra yerli \u00fcr\u00fcnleri t\u00fcketicilerle bulu\u015fturan restoranlar ve \u015fefler de ziyaret edildi. Ziyaret boyunca Metro T\u00fcrkiye\u2019nin y\u00fczde 100 izlenebilir \u00fcr\u00fcnlerinden olan, Co\u011frafi \u0130\u015faret tescilli \u00fcr\u00fcn sertifikas\u0131na sahip Bornova K\u0131nal\u0131 Bamyas\u0131 ile Kavac\u0131k \u00dcz\u00fcm\u00fcn\u00fcn hasad\u0131 yerinde izlenirken, T\u00fcrk mutfa\u011f\u0131nda bu \u00fcr\u00fcnlerin kullan\u0131m\u0131n\u0131 te\u015fvik etmek amac\u0131yla haz\u0131rlanan yerel yemekler de tad\u0131ld\u0131.<\/span><\/p>

Kooperatiflerin geli\u015fimine destek olmak, \u00fcr\u00fcnlerini tan\u0131tmak ve bu alanda bir fark\u0131ndal\u0131k olu\u015fturmak amac\u0131yla kooperatiflere y\u00f6nelik bir\u00e7ok \u00f6nemli \u00e7al\u0131\u015fma yapan Metro T\u00fcrkiye\u2019nin tedarik\u00e7ilerinin y\u00fczde 99\u2019u yerel tedarik\u00e7ilerden olu\u015fuyor. Yerel tohumla \u00fcretilen \u00fcr\u00fcnlere y\u00fczde 100 al\u0131m garantisi veren Metro T\u00fcrkiye ma\u011fazalar\u0131nda sat\u0131lan meyve sebzenin y\u00fczde 98\u2019i ise T\u00fcrkiye\u2019de \u00fcretiliyor.<\/span><\/p>

Metro T\u00fcrkiye CEO\u2019su Sinem T\u00fcr\u00fcng: \u201c\u00dcr\u00fcne, \u00fcreticisine ve \u00fclke ekonomisine fayda sa\u011flayan bir model olu\u015fturuyoruz\u201d<\/strong><\/span>
\u201cTaba\u011f\u0131nda ne var?\u201d hareketiyle kooperatif ve tedarik\u00e7ilerine ba\u011fl\u0131 105 bin \u00fcreticiyi dolayl\u0131 olarak etkileyerek yerel \u00fcretimi ve \u00fcreticiyi desteklemekten mutluluk duyduklar\u0131n\u0131 s\u00f6yleyen Metro T\u00fcrkiye CEO\u2019su Sinem T\u00fcr\u00fcng, \u201cT\u00fcrk mutfa\u011f\u0131n\u0131n devaml\u0131l\u0131\u011f\u0131 i\u00e7in \u00fcr\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilir \u015fartlarda yeti\u015ftirilmesi de gerekiyor. Bu nedenle yerel \u00fcreticilerin desteklenmesi, yeni \u00fcretim tekniklerine y\u00f6nlendirilmesi ve bilin\u00e7lendirilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Biz de teknoloji kullan\u0131m\u0131ndan ambalaja, so\u011fuk zincir koruma sistemi uygulamas\u0131ndan \u00fcretime, bir\u00e7ok alanda \u00e7ift\u00e7ilerimize destek oluyoruz. K\u0131rsal kalk\u0131nma ve yerel \u00fcr\u00fcnlerin ana kald\u0131rac\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz kooperatifleri \u00f6ne \u00e7\u0131karma \u00e7abalar\u0131m\u0131z s\u00fcr\u00fcyor. 800\u2019\u00fcn \u00fczerinde \u00fcretici, \u00fcretici \u00f6rg\u00fct\u00fc ve kooperatif ile i\u015f birli\u011fi i\u00e7indeyiz. 5 bini a\u015fan tedarik\u00e7imizin y\u00fczde 99\u2019unu yerel tedarik\u00e7ilerin olu\u015fturmas\u0131 da bu konuya verdi\u011fimiz \u00f6nemin bir g\u00f6stergesi. Kad\u0131n giri\u015fimciler ve \u00fcreticiler ile \u00e7al\u0131\u015fmay\u0131 da olduk\u00e7a \u00f6nemsiyoruz. Bu ama\u00e7la kad\u0131n kooperatifleri ve kad\u0131n \u00fcreticilerle i\u015f birlikleri yap\u0131yoruz. Co\u011frafi i\u015faretli \u00fcr\u00fcnlerin tescil edilmesinden ihracat\u0131na ve restoran men\u00fclerine d\u00e2hil edilmesine kadar t\u00fcm s\u00fcre\u00e7lere verdi\u011fimiz destekle \u00fcr\u00fcne, \u00fcreticisine ve \u00fclke ekonomisine fayda sa\u011flayan bir model olu\u015fturuyoruz.\u201d diye konu\u015ftu.<\/span><\/p>

T\u00fcrk Mutfa\u011f\u0131na Sahip \u00c7\u0131kmak \u0130\u00e7in S\u00fcrd\u00fcr\u00fclebilir ve \u0130zlenebilir \u00dcretime Tam Destek<\/strong><\/span>
Pandemi ile birlikte yerli \u00fcreticinin \u00f6neminin daha iyi anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyen T\u00fcr\u00fcng, \u015f\u00f6yle devam etti: \u201cBu s\u00fcre\u00e7te t\u00fcketicilerin g\u0131da g\u00fcvenli\u011fine dair fark\u0131ndal\u0131\u011f\u0131 da artt\u0131. Hayata ge\u00e7irdi\u011fimiz \u2018Taba\u011f\u0131nda ne var?\u2019 hareketimizle s\u00fcrd\u00fcr\u00fclebilir \u00fcretimi desteklerken t\u00fcketicilere ette, bal\u0131kta, balda ve meyve \u2013 sebzede sadece izlenebilirlik \u00e7\u00f6z\u00fcmleri sunmakla kalm\u0131yor, g\u0131dalar\u0131n hasattan taba\u011fa olan yolculu\u011fu konusunda bilin\u00e7lendirmeye de \u00f6nem g\u00f6steriyoruz. Bu y\u00f6ndeki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 t\u00fcm i\u015flerimizde oldu\u011fu gibi b\u00fct\u00fcnc\u00fcl bir \u015fekilde y\u00fcr\u00fct\u00fcyor, sadece son t\u00fcketici ve \u00fcreticilerle de s\u0131n\u0131rl\u0131 tutmuyor, profesyonel mutfaklara da ta\u015f\u0131yoruz. T\u00fcrkiye\u2019nin mutfak k\u00fclt\u00fcr\u00fcne ve de\u011ferlerine sahip \u00e7\u0131kmak \u00fczere son t\u00fcketiciler ve \u00fcreticiler taraf\u0131nda \u00e7al\u0131\u015fmalar yaparken gastronomiye g\u00f6n\u00fcl veren bir marka olarak yerel \u00fcr\u00fcnler konusunda \u015feflerimizin geli\u015fimini de bu nedenle desteklemeye devam edece\u011fiz.\u201d<\/span><\/p>

\u201cMetro T\u00fcrkiye Sayesinde \u00dcretim Kapasitemiz Artt\u0131\u201d<\/strong><\/span>
Yerel \u00fcreticilerden Kavac\u0131k Kad\u0131n Kooperatifi Ba\u015fkan\u0131 Nurten \u00d6zkan ise \u201cKavac\u0131k Kad\u0131n Kooperatifini 7 kad\u0131n \u00fcreticiyle birlikte kurduk. Kavac\u0131k \u00dcz\u00fcm\u00fc yeti\u015ftiriyor ve Metro T\u00fcrkiye ile bu \u00fcr\u00fcnlerimizi raflarda t\u00fcketicilerle bulu\u015fturmak i\u00e7in i\u015f birli\u011fi yap\u0131yoruz. \u0130\u015f birli\u011fimiz sadece \u00fcr\u00fcnlerin raflarda sunulmas\u0131 ile de s\u0131n\u0131rl\u0131 de\u011fil. Metro T\u00fcrkiye, bu \u00fcr\u00fcnlerimizin Metro\u2019nun kalite standartlar\u0131n\u0131 yakalayabilmesi i\u00e7in bizlere destek olurken ayn\u0131 zamanda ambalajlama, etiketleme, paketleme gibi noktalarda da gerekli standartlar\u0131 kar\u015f\u0131layabilmemiz i\u00e7in bizlere rehberlik yap\u0131yor. Bu i\u015f birli\u011fimiz neticesinde art\u0131rd\u0131\u011f\u0131m\u0131z \u00fcretim kapasitemiz ve gelen olumlu geri d\u00f6n\u00fc\u015fler bize daha \u00e7ok \u015fevk ve \u00e7al\u0131\u015fma hevesi veriyor.\u201d dedi.<\/span><\/p>

Urla\u2019da yerel lezzetleri mutfa\u011f\u0131na konuk eden OD Urla restoran\u0131n \u015fefi Osman Sezener de\u201cUrla\u2019n\u0131n gastronomi zenginli\u011fi saymakla bitmez. Sadece kendi tarlam\u0131zla da s\u0131n\u0131rl\u0131 kalm\u0131yor, men\u00fcm\u00fczde bu b\u00f6lgede yeti\u015fen co\u011frafi i\u015faretli ve yerel \u00fcr\u00fcnleri de kullan\u0131yoruz. Metro T\u00fcrkiye\u2019nin destekleriyle Urla\u2019daki kad\u0131n kooperatiflerinin yeti\u015ftirdi\u011fi \u00d6demi\u015f Patatesi, Kavac\u0131k \u00dcz\u00fcm\u00fc, Bornova K\u0131nal\u0131 Bamya gibi de\u011ferli \u00fcr\u00fcnlere men\u00fclerimizde yer vererek bu \u00fcr\u00fcnlerin t\u00fcketiciler nezdinde bilinirli\u011fini art\u0131rmak \u00e7ok \u00f6nemli. B\u00f6ylece yerel \u00fcreticilerimizi de desteklemi\u015f oluyoruz.\u201d diye konu\u015ftu.<\/span><\/p>

Hi\u00e7 Lokanta Giri\u015fimcisi Duygu \u00d6zerson Elekdar ise \u201cHi\u00e7 Lokanta mutfa\u011f\u0131m\u0131zda; yerelin ve taze malzemenin yal\u0131nl\u0131kla taba\u011fa yans\u0131d\u0131\u011f\u0131, topra\u011fa de\u011fer katan \u00fcreticilerin g\u00f6r\u00fcn\u00fcr k\u0131l\u0131nd\u0131\u011f\u0131, s\u0131f\u0131r at\u0131k tabaklar yarat\u0131yoruz. Bu b\u00f6lgedeki bereketli topraklardan hasat edilen yerel \u00fcr\u00fcnler sofralar\u0131m\u0131za ayr\u0131 bir de\u011fer kat\u0131yor. G\u0131da israf\u0131 ile m\u00fccadelede \u00f6nemli \u00e7al\u0131\u015fmalara imza atan Metro T\u00fcrkiye\u2019nin bu bulu\u015fmada i\u015fletmemizi tercih etmesinden b\u00fcy\u00fck mutluluk duyuyoruz.\u201d dedi.<\/span><\/p>

Kooperatiflerin \u00dcr\u00fcnlerini \u0130zlenebilir K\u0131l\u0131yor<\/strong><\/span>
\u201cG\u0131dalar\u0131n izini s\u00fcr, bilgiyle beslen!\u201d mottosuyla t\u00fcketicilere tabaklar\u0131nda ne oldu\u011funu \u00f6\u011frenebilecekleri izlenebilirlik \u00e7\u00f6z\u00fcmleri sunan Metro T\u00fcrkiye, bu sistem sayesinde kooperatifleri de t\u00fcketici nezdinde g\u00f6r\u00fcn\u00fcr k\u0131l\u0131yor. Proje kapsam\u0131nda kurdu\u011fu bu sistemle i\u015f birli\u011fi yapt\u0131\u011f\u0131 kooperatif ve tedarik\u00e7ilerine ba\u011fl\u0131 105 bin \u00fcreticiyi dolayl\u0131 olarak etkileyerek yerel \u00fcretimi destekliyor. Uygulama kapsam\u0131nda, Urla b\u00f6lgesindeki arazilerin de i\u00e7inde oldu\u011fu binlerce d\u00f6n\u00fcm arazide yeti\u015fen ve Metro T\u00fcrkiye\u2019de sat\u0131lan meyve sebze \u00fcr\u00fcnlerini izlenebilir k\u0131l\u0131yor. Metro T\u00fcrkiye bu proje kapsam\u0131nda Urla\u2019daki kooperatifler de d\u00e2hil 30\u2019u a\u015fk\u0131n kooperatifle i\u015f birli\u011fi yap\u0131yor. Bu i\u015f birli\u011fi sonucunda t\u00fcketiciler yakla\u015f\u0131k 8.500 meyve \u2013 sebze \u00fcr\u00fcn\u00fcn\u00fcn bilgilerini 15 farkl\u0131 kriterde 360 derece \u015feffafl\u0131kla, QR kod arac\u0131l\u0131\u011f\u0131yla \u00f6\u011frenebiliyor. Bu bilgiler i\u00e7erisinde organik ise organik \u00fcr\u00fcn sertifikas\u0131, \u00fcr\u00fcn\u00fcn \u00fcretildi\u011fi tarla ve tesislerdeki etik ve sosyal uygunluk sonu\u00e7lar\u0131, e\u011fer \u00fcr\u00fcn Co\u011frafi \u0130\u015faretli tescilli veya aday \u00fcr\u00fcn ise ilgili bilgi, T\u00fcrk Patent Enstit\u00fcs\u00fc ve marka kurumu web adresi ve kooperatif \u00fcr\u00fcn\u00fc ise kooperatife dair bilgiler de aktar\u0131l\u0131yor. Her alanda oldu\u011fu gibi yerel \u00fcretim ve kooperatifle\u015fme konusunda da e\u011fitimin \u00f6nemine inanan Metro T\u00fcrkiye, bu ama\u00e7la \u00fcreticilerin \u00fcr\u00fcnlerinden nas\u0131l daha \u00e7ok verim alabilecekleri, \u00fcr\u00fcnlerini nas\u0131l daha do\u011fal yeti\u015ftirilecekleri, tohumlar\u0131 nas\u0131l saklayabilecekleri gibi bir\u00e7ok konuda uzmanlardan e\u011fitim ya da y\u00f6nlendirme almalar\u0131n\u0131 da sa\u011fl\u0131yor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcketicilere \u201cG\u0131dalar\u0131n izini s\u00fcr, bilgiyle beslen\u201d diyerek \u00fcr\u00fcne, \u00fcreticisine ve \u00fclke ekonomisine fayda sa\u011flayan \u201cTaba\u011f\u0131nda ne var?\u201d hareketiyle 100 binden fazla \u00fcreticiye dokunan Metro T\u00fcrkiye, bu hareket kapsam\u0131nda gastronomi d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimlerini \u0130zmir\u2019in Urla ve Karaba\u011flar il\u00e7elerindeki yerel \u00fcreticiler ve kad\u0131n kooperatifleriyle bir araya getirdi. G\u0131da g\u00fcvenli\u011fi i\u00e7in \u00fcreticileri hasatta ziyaret edip \u00fcr\u00fcnlerin tarladan […]<\/p>\n","protected":false},"author":2,"featured_media":3862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,33],"tags":[],"class_list":{"0":"post-3857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-uyelerimizden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/09\/metro-kooperatif-ziyaret.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nMetro T\u00fcrkiye\u2019den Kooperatiflere Ziyaret - GPD<\/title>\n<meta name=\"description\" content=\"T\u00fcketicilere \u201cG\u0131dalar\u0131n izini s\u00fcr, bilgiyle beslen\u201d diyerek \u00fcr\u00fcne, \u00fcreticisine ve \u00fclke ekonomisine fayda sa\u011flayan \u201cTaba\u011f\u0131nda ne var?\u201d hareketiyle 100 binden fazla \u00fcreticiye dokunan Metro T\u00fcrkiye, bu hareket kapsam\u0131nda gastronomi d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimlerini \u0130zmir\u2019in Urla ve Karaba\u011flar il\u00e7elerindeki yerel \u00fcreticiler ve kad\u0131n kooperatifleriyle bir araya getirdi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=3857\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metro T\u00fcrkiye\u2019den Kooperatiflere Ziyaret - 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