{"id":3558,"date":"2021-07-13T10:36:03","date_gmt":"2021-07-13T10:36:03","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=3558"},"modified":"2021-07-13T10:39:44","modified_gmt":"2021-07-13T10:39:44","slug":"avrupa-e-ticareti-ve-covid-19-etkisi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=3558","title":{"rendered":"Avrupa E-Ticareti ve Covid-19 Etkisi"},"content":{"rendered":"\t\t
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Worldef ve Fortune T\u00fcrkiye i\u015f birli\u011fi ile haz\u0131rlanan \u201c2020 Avrupa E-Ticaret Pazar\u0131-Pazar Ara\u015ft\u0131rmas\u0131 Raporu\u201d, ge\u00e7ti\u011fimiz g\u00fcnlerde yay\u0131nland\u0131. Avrupa\u2019da e-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcme potansiyelini g\u00f6zler \u00f6n\u00fcne seren rapor, s\u0131n\u0131r \u00f6tesi e-ticaret ya da e-ihracat yapmak isteyen firmalar i\u00e7in \u00f6nemli veriler, grafikler ve bilgiler i\u00e7eriyor. <\/strong><\/span><\/h3>

Avrupa, k\u00fcresel e-ticaret ekosisteminin tam merkezinde bulunuyor. 64 \u00fclkeye ev sahipli\u011fi yapan k\u0131ta, e-ticaretin gelece\u011fini \u015fekillendiriyor. Worldef Enterprise ve Fortune T\u00fcrkiye i\u015f birli\u011fi ile haz\u0131rlanan \u201c2020 Avrupa E-Ticaret Pazar\u0131-Pazar Ara\u015ft\u0131rmas\u0131 Raporu\u201d, Avrupa\u2019da e-ticaretin gelece\u011finden i\u015faretler veriyor. Rapor, Avrupa e-ticaretine genel bir bak\u0131\u015f\u0131n ard\u0131ndan Covid-19 etkisine ve online pazaryerleri ile al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na odaklan\u0131yor. Sonras\u0131nda da \u0130ngiltere, Almanya, Fransa, \u0130spanya, \u0130talya, Hollanda ve Polonya\u2019ya odaklanarak e-ticaretin bu \u00fclkelerdeki seyrini anlat\u0131yor. <\/span><\/p>

\"\"Raporda e-ticaret, fiziksel \u00fcr\u00fcnlerin \u00e7evrim i\u00e7i olarak sat\u0131n al\u0131nmas\u0131 olarak tan\u0131mlan\u0131yor. Bu sebeple seyahatler, konser biletleri ve m\u00fczik, film gibi \u00fcr\u00fcnlerin indirilmesi, e-ticaret kapsam\u0131nda raporda yer alm\u0131yor. Covid-19\u2019un k\u00fcresel bir sorun haline gelmesiyle al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fen t\u00fcketicinin, e-ticaret ekosistemini de de\u011fi\u015ftirdi\u011fini vurgulayan rapor, Covid-19\u2019un her \u00fclkenin e-ticaret sistemini farkl\u0131 \u00f6l\u00e7\u00fcde etkiledi\u011fini g\u00f6steriyor. Raporda,<\/span>
\u201cBir\u00e7ok firma da bu de\u011fi\u015fime ayak uydurmas\u0131 gerekti\u011fini anlad\u0131. Bir\u00e7ok b\u00fcy\u00fck \u00e7apl\u0131 perakendeci fiziksel olarak sat\u0131\u015f yapt\u0131\u011f\u0131 ma\u011fazas\u0131n\u0131 kapatt\u0131 ve e-ticaret altyap\u0131s\u0131na yat\u0131r\u0131m yapmaya ba\u015flad\u0131. Uzmanlar a\u015f\u0131 ile yak\u0131n zamanda Covid-19\u2019un etkilerinin azalaca\u011f\u0131n\u0131 \u00f6ng\u00f6rseler de vir\u00fcs\u00fcn insanlar\u0131n sosyal, ticari ve psikolojik al\u0131\u015fkanl\u0131klar\u0131 \u00fczerindeki etkisi k\u0131sa vadede de\u011fi\u015fmeyecektir \u00e7\u00fcnk\u00fc Covid-19\u2019un hayattaki etkileriyle birlikte online al\u0131\u015fveri\u015fe so\u011fuk bakan kesimlerin de bu bak\u0131\u015f a\u00e7\u0131s\u0131ndan vazge\u00e7ti\u011fi g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. \u00d6rne\u011fin Avrupa\u2019n\u0131n en az dijitalle\u015fmi\u015f \u00fclkelerinden olan \u0130spanya ve \u0130talya\u2019n\u0131n, Covid-19 sonras\u0131 daha \u00e7ok \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f yapan \u00fclkeler s\u0131ralamas\u0131nda \u00fcst s\u0131ralarda olmas\u0131 bunun bir g\u00f6stergesidir\u201d deniyor.<\/span><\/p>

Rapordan \u00d6ne \u00c7\u0131kan Ba\u015fl\u0131klar<\/span><\/strong>
\u2022 Almanya, 61 milyonun \u00fczerinde bir rakamla, Avrupa\u2019n\u0131n en fazla \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f yapan ki\u015fi say\u0131s\u0131na sahip. Almanya\u2019y\u0131 48,6 milyon ki\u015fi ile \u0130ngiltere, 45,4 milyon ki\u015fi ile Fransa, 39,3 milyon ki\u015fi ile \u0130talya ve 33,4 milyon ki\u015fi ile \u0130spanya takip ediyor.<\/span>
\u2022 E-ticaret penetrasyonu en y\u00fcksek olan \u00fclke, \u0130sve\u00e7. \u0130sve\u00e7 n\u00fcfusunun %96\u2019s\u0131 \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f yap\u0131yor ve \u0130sve\u00e7 bu metrikte Avrupa\u2019da 1. s\u0131rada yer al\u0131yor.<\/span>
\u2022 Y\u0131ll\u0131k ortalama harcama verisinde ise \u0130ngiltere \u00f6ne \u00e7\u0131k\u0131yor. \u0130ngiltereliler \u00e7evrim i\u00e7i al\u0131\u015fveri\u015fe ortalama 1020\u20ac harc\u0131yor. \u0130ngiltere bu alanda listede 1. s\u0131rada yer al\u0131rken onu 1012\u20ac ile \u0130sve\u00e7 takip ediyor. Almanya ise y\u0131ll\u0131k ki\u015fi ba\u015f\u0131na ortalama 947\u20ac ile s\u0131ralamada 3. s\u0131rada kendine yer buluyor.<\/span>
\u2022 K\u00fcresel e-ticaretin 2019’da %21 b\u00fcy\u00fcd\u00fc\u011f\u00fc tahmin ediliyor. Asya-Pasifik b\u00f6lgesi en \u00e7ok art\u0131\u015f g\u00f6steren b\u00f6lge (%25). Onu %21 ile Orta Do\u011fu ve Afrika izliyor. Avrupa’da e-ticaret, Bat\u0131 Avrupa’da %10,2 ve Do\u011fu Avrupa’da %14,5 b\u00fcy\u00fcd\u00fc. Pek \u00e7ok Avrupa \u00fclkesindeki, \u00f6zellikle Bat\u0131 Avrupa’daki e-ticaret pazar\u0131, g\u00f6rece olgun oldu\u011fundan d\u00fc\u015f\u00fck b\u00fcy\u00fcmeyi a\u00e7\u0131kl\u0131yor.<\/span>
\u2022 Ge\u00e7en y\u0131l 293 milyon t\u00fcketici, internetten al\u0131\u015fveri\u015f yapt\u0131. Avrupa e-ticareti y\u0131l boyunca b\u00fcy\u00fcd\u00fc, ama bu b\u00fcy\u00fcmenin en \u00e7ok hissedildi\u011fi zaman vir\u00fcs salg\u0131n\u0131 nedeniyle t\u00fcm \u00fclkelerin eve kapand\u0131\u011f\u0131 ve e-ticaret \u00fczerindeki bask\u0131n\u0131n h\u0131zla artt\u0131\u011f\u0131 ilkbahar aylar\u0131yd\u0131. Pandemi s\u0131ras\u0131nda daha s\u0131k internetten al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 belirten rapordaki kat\u0131l\u0131mc\u0131lar\u0131n say\u0131s\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, bir\u00e7ok \u00fclke dijitalle\u015fme yolunda b\u00fcy\u00fck ad\u0131mlar atm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor.<\/span>
\u2022 Covid-19, Avrupa\u2019da e-ticaretin en b\u00fcy\u00fck itici g\u00fcc\u00fc olarak \u00f6ne \u00e7\u0131k\u0131yor. Pek \u00e7ok ki\u015finin salg\u0131n konusunda endi\u015felendi\u011fini s\u00f6yledi\u011fi \u00fclkelerde, internetten normalden daha fazla al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 belirtenlerin oran\u0131 da en y\u00fcksek d\u00fczeyde. Bu e\u011filim \u00f6zellikle salg\u0131n\u0131n en tehlikeli oldu\u011fu d\u00f6nemlerde \u0130talya, \u0130spanya ve Bel\u00e7ika gibi en \u00e7ok etkilenen \u00fclkelerde g\u00f6zlemlenmi\u015f.<\/span>
\u2022 Gelecekte e-ticareti etkileyebilecek bir ba\u015fka husus da daha \u00f6nce Avrupa’da g\u00f6rece daha az dijitalle\u015fen \u00fclkeler aras\u0131nda yer alan \u0130spanya ve \u0130talya gibi bir\u00e7ok \u00fclke halklar\u0131n\u0131n \u015fu anda vir\u00fcs nedeniyle daha fazla \u00e7evrim i\u00e7i al\u0131\u015fveri\u015fe y\u00f6nelmeleri. Bu \u00fclkelerdeki bir\u00e7ok insan, dayat\u0131lan karantina uygulamalar\u0131n\u0131n ve di\u011fer \u00f6nlemlerin bir sonucu olarak al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirdi ve e-ticareti benimsedi.<\/span>
\u2022 Covid-19 ile market al\u0131\u015fveri\u015fi de de\u011fi\u015fikli\u011fe u\u011frad\u0131. Geleneksel olarak market al\u0131\u015fveri\u015fi e-ticaret alan\u0131nda hala kendi i\u00e7inde \u015f\u00fcpheler bulundursa da Covid-19 ile bu al\u0131\u015fkanl\u0131k da de\u011fi\u015fmeye ba\u015flad\u0131. \u0130spanya n\u00fcfusunun %30\u2019u, Fransa\u2019n\u0131n %22\u2019si, \u0130ngiltere ve \u0130talya\u2019n\u0131n %20\u2019si market al\u0131\u015fveri\u015fini \u00e7evrim i\u00e7i yapmaya ba\u015flad\u0131.<\/span>
\u2022 Market ve eczane \u00fcr\u00fcnleri gibi temel \u00fcr\u00fcnler i\u00e7in \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f Covid-19\u2019dan en \u00e7ok etkilenen \u00fclkelerde artarken, daha az etkilenen \u00fclkelerdeki t\u00fcketiciler moda gibi di\u011fer \u00fcr\u00fcnler i\u00e7in \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f yapt\u0131.<\/span><\/p>

Raporun tamam\u0131na link\u2019ten ula\u015fabilirsiniz: 2020 Avrupa E-Ticaret Pazar\u0131-Pazar Ara\u015ft\u0131rmas\u0131 Raporu<\/a><\/span><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Worldef ve Fortune T\u00fcrkiye i\u015f birli\u011fi ile haz\u0131rlanan \u201c2020 Avrupa E-Ticaret Pazar\u0131-Pazar Ara\u015ft\u0131rmas\u0131 Raporu\u201d, ge\u00e7ti\u011fimiz g\u00fcnlerde yay\u0131nland\u0131. Avrupa\u2019da e-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcme potansiyelini g\u00f6zler \u00f6n\u00fcne seren rapor, s\u0131n\u0131r \u00f6tesi e-ticaret ya da e-ihracat yapmak isteyen firmalar i\u00e7in \u00f6nemli veriler, grafikler ve bilgiler i\u00e7eriyor. Avrupa, k\u00fcresel e-ticaret ekosisteminin tam merkezinde bulunuyor. 64 \u00fclkeye ev sahipli\u011fi yapan k\u0131ta, […]<\/p>\n","protected":false},"author":2,"featured_media":3559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-3558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/07\/2020-Avrupa-E-Ticaret-Raporu.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nAvrupa E-Ticareti ve Covid-19 Etkisi - GPD<\/title>\n<meta name=\"description\" content=\"Worldef Enterprise ve Fortune T\u00fcrkiye i\u015f birli\u011fi ile haz\u0131rlanan \u201c2020 Avrupa E-Ticaret Pazar\u0131-Pazar Ara\u015ft\u0131rmas\u0131 Raporu\u201d, Avrupa\u2019da e-ticaretin gelece\u011finden i\u015faretler veriyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=3558\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avrupa E-Ticareti ve Covid-19 Etkisi - 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