{"id":3477,"date":"2021-06-29T14:50:04","date_gmt":"2021-06-29T14:50:04","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=3477"},"modified":"2021-06-29T14:51:40","modified_gmt":"2021-06-29T14:51:40","slug":"surdurulebilirligi-odagina-alan-migros-oncu-uygulamalarini-dunya-perakendesine-tasidi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=3477","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilirli\u011fi Oda\u011f\u0131na Alan Migros, \u00d6nc\u00fc Uygulamalar\u0131n\u0131 D\u00fcnya Perakendesine Ta\u015f\u0131d\u0131"},"content":{"rendered":"\t\t
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D\u00fcnyan\u0131n \u00f6nde gelen perakende ve h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri \u00fcreticisi \u015firketlerin \u00e7at\u0131 kurulu\u015fu olan Consumer Goods Forum\u2019un D\u00fcnya Perakende Ba\u015fkanl\u0131\u011f\u0131\u2019n\u0131 y\u00fcr\u00fcten Migros Ticaret A.\u015e. \u0130cra Ba\u015fkan\u0131 \u00d6zg\u00fcr Tort, iki y\u0131ll\u0131k g\u00f6rev s\u00fcresini tamamlad\u0131. Tort, bundan sonraki d\u00f6nemde \u00e7al\u0131\u015fmalar\u0131na CGF Y\u00f6netim Kurulu ve Y\u00f6neti\u015fim Komitesi\u2019nde devam edecek. <\/strong><\/span><\/h3>

D\u00fcnya \u00e7ap\u0131nda 70 \u00fclkeden, 400 perakendeci, \u00fcretici ve servis sa\u011flay\u0131c\u0131 \u00fcyesi bulunan ve \u00fcye \u015firketlerinin yaratt\u0131\u011f\u0131 cirosal b\u00fcy\u00fckl\u00fck 3,5 trilyon Euro\u2019yu a\u015fan Consumer Goods Forum\u2019un (CGF) 2019 y\u0131l\u0131ndan bu yana E\u015f Ba\u015fkanl\u0131\u011f\u0131n\u0131 y\u00fcr\u00fcten Migros Ticaret A.\u015e. \u0130cra Ba\u015fkan\u0131 \u00d6zg\u00fcr Tort, iki y\u0131ll\u0131k g\u00f6rev s\u00fcresini ba\u015far\u0131yla tamamlad\u0131. CGF\u2019in y\u00f6netim kurulunda 2013 y\u0131l\u0131 itibariyle yer alan Tort, 2019 y\u0131l\u0131 itibariyle D\u00fcnya Perakende Ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini y\u00fcr\u00fctmeye ba\u015flam\u0131\u015ft\u0131. <\/span><\/p>

Perakende Ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini Haziran ay\u0131nda Alibaba Group CEO\u2019su Daniel Zhang\u2019e devredecek olan Tort, Y\u00f6netim Kurulu ve Y\u00f6neti\u015fim Komitesi\u2019ndeki g\u00f6revlerine devam ederek CGF\u2019ye katk\u0131da bulunmay\u0131 s\u00fcrd\u00fcrecek.<\/span><\/p>

\u00d6zg\u00fcr Tort: \u201cCGF\u2019te \u00c7ok Payda\u015fl\u0131 Bir S\u00fcrd\u00fcr\u00fclebilirlik Yakla\u015f\u0131m\u0131 Olu\u015fturduk\u201d<\/span><\/strong>
Pandemi gibi zor bir d\u00f6nemde t\u00fcm d\u00fcnyada perakendenin ticaretin de \u00f6tesine ge\u00e7erek topluma g\u00fc\u00e7 ve g\u00fcven veren bir rol \u00fcstlendi\u011fine dikkat \u00e7eken \u00d6zg\u00fcr Tort, \u201cG\u00f6rev s\u00fcrem i\u00e7inde pandemi gibi beklenmedik bir krizle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131k. Bu s\u00fcre\u00e7te y\u00f6netim olarak, d\u00fcnyadaki geli\u015fmeleri anl\u0131k takip ettik ve ba\u015far\u0131l\u0131 deneyim ve \u00e7\u00f6z\u00fcmleri payla\u015ft\u0131k. B\u00f6ylece d\u00fcnyan\u0131n her yerindeki \u00fcyelerimizin faydal\u0131 olan uygulamalar\u0131 h\u0131zla kendilerine uyarlayarak bulunduklar\u0131 \u00fclkelerde i\u015f ak\u0131\u015flar\u0131n\u0131 en sa\u011fl\u0131kl\u0131 \u015fekilde s\u00fcrd\u00fcrebilmelerine destek olmay\u0131 ama\u00e7lad\u0131k\u201d dedi.<\/span><\/p>

CGF\u2019de yeni bir koalisyon yap\u0131lanmas\u0131na ge\u00e7tiklerini anlatan Tort, bu \u00e7ok payda\u015fl\u0131 s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131n\u0131n t\u00fcm sekt\u00f6rlere \u00f6rnek niteli\u011finde oldu\u011funu belirterek s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cDaha \u00f6nce ana ba\u015fl\u0131klar alt\u0131nda farkl\u0131 konularda giri\u015fimler bulunmas\u0131na ra\u011fmen her konu ve taahh\u00fct herkesi ba\u011fl\u0131yordu. \u015eirketlerin ve farkl\u0131 co\u011frafyalar\u0131n \u00f6nceliklerinin farkl\u0131la\u015fmas\u0131 nedeniyle \u201cEylem Koalisyonu\u201d yap\u0131s\u0131n\u0131 kurduk. B\u00f6ylece, daha \u00f6nce \u00fczerinde \u00e7al\u0131\u015f\u0131lan giri\u015fimlerin hepsi \u00fcyeli\u011fe a\u00e7\u0131ld\u0131, yo\u011fun kat\u0131l\u0131m alan konularda koalisyonlar kuruldu. G\u0131da israf\u0131yla, plastik at\u0131klarla ve ormans\u0131zla\u015fmayla m\u00fccadele, zorla i\u015f\u00e7i \u00e7al\u0131\u015ft\u0131rman\u0131n \u00f6nlenmesi, beslenme ve toplum sa\u011fl\u0131\u011f\u0131 i\u00e7in i\u015f birlikleri, \u00fcr\u00fcn verilerinin dijitalle\u015fmesi, g\u0131da g\u00fcvenli\u011fi ve tedarik zincirindeki etik denetim kriterlerinin standartla\u015ft\u0131r\u0131lmas\u0131 olmak \u00fczere 8 alanda koalisyon kuruldu. Yeni koalisyon yap\u0131s\u0131yla CGF\u2019i daha sonu\u00e7 odakl\u0131, h\u0131zl\u0131 hareket eden bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.\u201d<\/span><\/p>

\u201cMigros\u2019ta D\u00f6rt Ana Stratejimizden Biri, S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme\u201d<\/span><\/strong>
CGF\u2019nin ana g\u00fcndem ba\u015fl\u0131klar\u0131n\u0131 Birle\u015fmi\u015f Milletlerin S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131na hizmet edecek \u015fekilde belirledi\u011fini s\u00f6yleyen \u00d6zg\u00fcr Tort, \u201cMigros olarak bir yandan \u00fclkemizdeki \u00f6nc\u00fc uygulamalar\u0131m\u0131z\u0131 ve tecr\u00fcbelerimizi CGF\u2019ye ta\u015f\u0131rken, di\u011fer taraftan da CGF\u2019deki s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine dahil olarak \u00e7ift tarafl\u0131 bir katk\u0131 ortaya koymu\u015f olduk. Migros olarak t\u00fcm i\u015fimizin ana oda\u011f\u0131na s\u00fcrd\u00fcr\u00fclebilirli\u011fi koyuyor, bu konuyu farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile ele al\u0131yoruz. D\u00f6rt ana stratejimizden biri s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme. S\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n ana stratejilerimize ba\u011fl\u0131 bir \u015fekilde, g\u00fc\u00e7lenerek devam etmesi i\u00e7in 3 sene \u00f6nce Migros \u0130yi Gelecek Plan\u0131m\u0131z\u0131 yay\u0131nlad\u0131k. Tedarik\u00e7ilerimiz, \u00fcreticilerimiz, \u00e7al\u0131\u015fanlar\u0131m\u0131z ve m\u00fc\u015fterilerimizle birlikte olu\u015fturdu\u011fumuz ekosistemin odak konular\u0131n\u0131 ve yol haritam\u0131z\u0131 ilan ettik. G\u0131da israf\u0131yla m\u00fccadele, toplum sa\u011fl\u0131\u011f\u0131 i\u00e7in yeni uygulama ve i\u015f birliklerinin geli\u015ftirilmesi ve \u00fcr\u00fcn verilerinin takibi ve \u015feffafl\u0131\u011f\u0131 CGF b\u00fcnyesinde hedefledi\u011fimiz alanlar oldu. B\u00f6ylece, S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131n\u0131n daha sa\u011fl\u0131kl\u0131, daha s\u00fcrd\u00fcr\u00fclebilir, daha e\u015fitlik\u00e7i g\u0131da sistemleri hedefini destekliyoruz. Buna ek olarak, \u00e7evresel alanda iklim de\u011fi\u015fikli\u011fiyle m\u00fccadele, sosyal alanda da cinsiyet ve f\u0131rsat e\u015fitli\u011fi bizim, ulusal ve uluslararas\u0131 parametreler do\u011frultusunda belirledi\u011fimiz ana odak konular\u0131m\u0131z aras\u0131nda yer al\u0131yor\u201d dedi.<\/span><\/p>

\u201cSa\u011fl\u0131kl\u0131 Ya\u015fam Yolculu\u011fu Uygulamam\u0131z Ba\u015fka \u00dclkelere de Uyarlan\u0131yor\u201d<\/span><\/strong>
Migros\u2019un \u00f6ncelikleri do\u011frultusunda, CGF\u2019in toplum sa\u011fl\u0131\u011f\u0131, g\u0131da israf\u0131yla m\u00fccadele ve \u00fcr\u00fcn verilerinin standartla\u015ft\u0131r\u0131lmas\u0131 koalisyonlar\u0131nda liderler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 ifade eden Tort, \u201cM\u00fc\u015fterilerimizin al\u0131\u015fveri\u015f kararlar\u0131n\u0131 daha bilin\u00e7li vererek daha sa\u011fl\u0131kl\u0131 t\u00fcketim yapmalar\u0131 i\u00e7in Sa\u011fl\u0131kl\u0131 Ya\u015fam Yolculu\u011fu program\u0131m\u0131z\u0131 ba\u015flatt\u0131k. Bug\u00fcne kadar 2,5 milyon m\u00fc\u015fterimiz, Migros Money uygulamas\u0131 \u00fczerinden kendi g\u0131da al\u0131\u015fveri\u015flerinin ideal t\u00fcketim ile kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 g\u00f6rd\u00fc ve kendileri i\u00e7in haz\u0131rlanan video mesaj ve \u00f6nerilerle dengeli beslenmeye y\u00f6nlendirildi. CGF\u2019in toplum sa\u011fl\u0131\u011f\u0131 alan\u0131ndaki \u00f6rnek projeler aras\u0131nda yer alan program\u0131m\u0131z Latin Amerika \u00fclkelerine uyarland\u0131. Japonya i\u00e7in de g\u00f6r\u00fc\u015fmelerimiz s\u00fcr\u00fcyor\u201d dedi.<\/span><\/p>

\u201c10x20x30\u201d Giri\u015fimine Kat\u0131lan \u0130lk T\u00fcrk Perakende \u015eirketi Olarak G\u0131da \u0130sraf\u0131yla M\u00fccadeleyi T\u00fcm De\u011fer Zincirimize Yayd\u0131k\u201d<\/span><\/strong>
Migros\u2019un, S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131 12.3 do\u011frultusunda, g\u0131da israf\u0131yla m\u00fccadele alan\u0131nda g\u0131da imha oranlar\u0131n\u0131 2030 y\u0131l\u0131na kadar yar\u0131 yar\u0131ya indirme hedefi oldu\u011funu belirten Tort, \u201cBir ad\u0131m \u00f6nde olmak istiyorsak o ad\u0131m\u0131 \u015fimdi atmal\u0131y\u0131z. Operasyonel iyile\u015ftirmeler, otomatik sipari\u015f sistemi, g\u0131da \u00f6mr\u00fcn\u00fc uzatan inovatif paketleme sistemleri ve g\u0131da ba\u011f\u0131\u015f\u0131 ile 2 y\u0131lda g\u0131da imha oranlar\u0131m\u0131zda y\u00fczde 24\u2019l\u00fck bir d\u00fc\u015f\u00fc\u015f sa\u011flad\u0131k. Ancak \u00f6nemli olan bu etkiyi t\u00fcm de\u011fer zincirimiz boyunca yayabilmek. Bunun i\u00e7in, World Resources Institute (WRI) taraf\u0131ndan ba\u015flat\u0131lan uluslararas\u0131 \u201c10x20x30\u201d giri\u015fimine kat\u0131lan ilk T\u00fcrk perakende \u015firketi olduk. Bu giri\u015fime g\u00f6n\u00fcll\u00fc olarak kat\u0131lan 23 tedarik\u00e7i firmam\u0131z\u0131 da 2030 hedefimize ortak ettik\u201d dedi.<\/span><\/p>

\u201cM\u00fckemmel M\u00fc\u015fteri Deneyiminin Yolu \u015eeffafl\u0131ktan Ge\u00e7iyor: Dijitalle\u015fen \u00dcr\u00fcn Verileriyle Her Kanaldan Y\u00fczlerce Bilgiye Eri\u015fim\u201d<\/span><\/strong>
GS1 Global Y\u00f6netim Kurulu\u2019na T\u00fcrkiye\u2019den ilk ve tek \u00fcye olarak kat\u0131lan ve ayn\u0131 zamanda GS1 T\u00fcrkiye Y\u00f6netim Kurulu \u00fcyesi olan Tort s\u00f6zlerine \u015f\u00f6yle devam etti:<\/span>
\u201cCGF taraf\u0131ndan GS1 i\u015f birli\u011finde y\u00fcr\u00fct\u00fclen \u00fcr\u00fcn bilgilerinin dijitalle\u015ftirilmesi ve standartla\u015ft\u0131r\u0131lmas\u0131 projesinin de T\u00fcrkiye kanad\u0131na \u00f6nc\u00fcl\u00fck ediyoruz. Sekt\u00f6re yol g\u00f6sterici olmas\u0131 ad\u0131na, ilk ad\u0131m\u0131 Migros olarak biz att\u0131k ve \u00f6zg\u00fcn markal\u0131 g\u0131da \u00fcr\u00fcnlerimizin tamam\u0131n\u0131 GS1 Barkod Do\u011frulama sistemine ge\u00e7irdik. Y\u0131lsonuna kadar Migros\u2019ta temel \u00fcr\u00fcn verileri sisteme tan\u0131mlanmam\u0131\u015f \u00fcr\u00fcn satmayaca\u011f\u0131z. S\u00fcrecin temel ta\u015f\u0131 olan bu sistem ve bunu takip eden k\u00fcresel veri modeli sayesinde m\u00fc\u015fterilerimiz hem ma\u011fazalar\u0131m\u0131zda hem de online al\u0131\u015fveri\u015fte, \u00fcr\u00fcnlerle ilgili y\u00fczlerce bilgiye ula\u015fabilecek, al\u0131\u015fveri\u015f kararlar\u0131n\u0131 daha bilin\u00e7li verecek. M\u00fckemmel m\u00fc\u015fteri deneyiminin yolu \u015feffafl\u0131ktan ge\u00e7iyor. Gelecekte artan t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamas\u0131 ad\u0131na, mevcut barkodlar\u0131n yerine, i\u00e7inde \u00e7ok daha kapsaml\u0131 bilgiler bar\u0131nd\u0131ran 2 boyutlu barkodlar devreye girecek. Bu alanda GS1\u2019in koymu\u015f oldu\u011fu 2027 vizyonunu destekleyen \u00e7al\u0131\u015fmalar\u0131m\u0131z devam edecek.\u201d<\/span><\/p>

\u201cMigros Kad\u0131n Akademisi ile 3 Y\u0131lda 1 Milyon Kad\u0131na Ula\u015faca\u011f\u0131z\u201d<\/span><\/strong>
\u0130\u015f d\u00fcnyas\u0131nda e\u015fitlik ve kapsay\u0131c\u0131l\u0131k konusunda da LEAD Network Avrupa\u2019n\u0131n \u2018CEO Taahh\u00fcd\u00fc\u2019ne imza atarak kad\u0131n \u00fcst y\u00f6netici oran\u0131n\u0131 2023 y\u0131l\u0131na kadar 5 puan art\u0131rarak y\u00fczde 18\u2019den y\u00fczde 23\u2019e \u00e7\u0131kartma s\u00f6z\u00fc verdiklerini hat\u0131rlatan Tort, \u201c\u015eirket i\u00e7inde oldu\u011fu gibi, toplumsal hayatta da kad\u0131nlar\u0131n g\u00fc\u00e7lenmesi ve i\u015f hayat\u0131na kat\u0131l\u0131mlar\u0131n\u0131n desteklenmesini ama\u00e7l\u0131yoruz. Bug\u00fcne kadar y\u00fczbinlerce kad\u0131na sertifikal\u0131 e\u011fitimler veren Migros Aile Kul\u00fcb\u00fc ile \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n mesleki, ki\u015fisel ve liderlik yetkinliklerini geli\u015ftirmeyi ama\u00e7layan Migros Perakende Akademisi\u2019nin g\u00fc\u00e7lerini birle\u015ftirerek Migros Kad\u0131n Akademisi e\u011fitim platformumuzu kurduk. 2023 y\u0131l\u0131na kadar 1 milyon kad\u0131na e\u011fitim vermeyi hedefliyoruz\u201d dedi.<\/span><\/p>

Migros\u2019tan S\u00fcrd\u00fcr\u00fclebilirlik Alan\u0131nda \u00d6nemli \u00c7al\u0131\u015fmalar<\/span><\/strong>
Migros, iklim de\u011fi\u015fikli\u011fiyle m\u00fccadele operasyonlar\u0131nda sera gaz\u0131 sal\u0131m\u0131na yol a\u00e7an en \u00f6nemli etken olan so\u011futucu gazlar ve elektrik t\u00fcketimi nedeniyle, so\u011futma sistemlerinde daha verimli ve gaz ka\u00e7aklar\u0131n\u0131 \u00f6nleyici yeni nesil sistemler kuruyor. Elektrik tasarrufu i\u00e7in so\u011futma, iklimlendirme ve ayd\u0131nlatma sistemlerini merkezden kontrol ederek optimizasyon sa\u011fl\u0131yor. Yaln\u0131zca kendi operasyonlar\u0131n\u0131 de\u011fil, dolayl\u0131 etkilerini de azaltmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131 bulunuyor. Ma\u011faza dolaplar\u0131nda gaz yerine so\u011fuk su gezdiriyor, yaln\u0131zca suyu so\u011futmak i\u00e7in gaz kullanan Migros\u2019un patenti kendisine ait olan ve ma\u011fazalar\u0131nda yayg\u0131nla\u015ft\u0131rmaya ba\u015flad\u0131\u011f\u0131 bu sistem gaz ka\u00e7a\u011f\u0131n\u0131 y\u00fczde 99 oran\u0131nda \u00f6nl\u00fcyor. Bu alandaki \u00e7al\u0131\u015fmalar\u0131yla CDP (Carbon Disclosure Project) \u0130klim De\u011fi\u015fikli\u011fi ve Su programlar\u0131na yap\u0131lan raporlamalarla, bug\u00fcne kadar 3 kez \u0130klim Liderleri aras\u0131nda yer alan Migros, 2020 y\u0131l\u0131nda da Su Liderleri aras\u0131na girdi.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n \u00f6nde gelen perakende ve h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri \u00fcreticisi \u015firketlerin \u00e7at\u0131 kurulu\u015fu olan Consumer Goods Forum\u2019un D\u00fcnya Perakende Ba\u015fkanl\u0131\u011f\u0131\u2019n\u0131 y\u00fcr\u00fcten Migros Ticaret A.\u015e. \u0130cra Ba\u015fkan\u0131 \u00d6zg\u00fcr Tort, iki y\u0131ll\u0131k g\u00f6rev s\u00fcresini tamamlad\u0131. Tort, bundan sonraki d\u00f6nemde \u00e7al\u0131\u015fmalar\u0131na CGF Y\u00f6netim Kurulu ve Y\u00f6neti\u015fim Komitesi\u2019nde devam edecek. D\u00fcnya \u00e7ap\u0131nda 70 \u00fclkeden, 400 perakendeci, \u00fcretici ve servis sa\u011flay\u0131c\u0131 […]<\/p>\n","protected":false},"author":2,"featured_media":3478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,33],"tags":[],"class_list":{"0":"post-3477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-uyelerimizden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/06\/consumer-goods-forum-ozgur-tort.jpeg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nS\u00fcrd\u00fcr\u00fclebilirli\u011fi Oda\u011f\u0131na Alan Migros, \u00d6nc\u00fc Uygulamalar\u0131n\u0131 D\u00fcnya Perakendesine Ta\u015f\u0131d\u0131 - 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