{"id":3084,"date":"2021-05-04T11:49:52","date_gmt":"2021-05-04T11:49:52","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=3084"},"modified":"2021-05-04T11:51:34","modified_gmt":"2021-05-04T11:51:34","slug":"mckinsey-covid-19un-tuketiciler-uzerindeki-kalici-etkilerini-degerlendirdi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=3084","title":{"rendered":"McKinsey, Covid-19\u2019un T\u00fcketiciler \u00dczerindeki Kal\u0131c\u0131 Etkilerini De\u011ferlendirdi"},"content":{"rendered":"\t\t
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McKinsey Global Enstit\u00fcs\u00fc, pandeminin t\u00fcketici talebi \u00fczerindeki etkilerini de\u011ferlendirdi\u011fi raporunu yay\u0131nlad\u0131. T\u00fcketicilerin, harcanabilir gelir ve ya\u015flar\u0131na g\u00f6re gruplara ayr\u0131ld\u0131\u011f\u0131 raporda; t\u00fcketim harcamalar\u0131n\u0131 olu\u015fturan farkl\u0131 sekt\u00f6rlerden vakalar derinlemesine analiz edilerek, pandemiye ba\u011fl\u0131 davran\u0131\u015fsal de\u011fi\u015fikliklerden hangilerinin \u2018kal\u0131c\u0131\u2019 olaca\u011f\u0131na ili\u015fkin \u00f6ng\u00f6r\u00fcler payla\u015f\u0131l\u0131yor. <\/strong><\/span><\/h3>

McKinsey\u2019nin i\u015fletme ve ekonomi ara\u015ft\u0131rma kolu olan McKinsey Global Enstit\u00fcs\u00fc (MGI), \u2018T\u00fcketici Talebindeki \u0130yile\u015fme ve COVID-19\u2019un Kal\u0131c\u0131 Etkileri\u2019 raporunu yay\u0131nlad\u0131. Fransa, Almanya, \u0130ngiltere ve ABD\u2019de yap\u0131lan ara\u015ft\u0131rmalara dayanan bu raporda; pandeminin, toplumun de\u011fi\u015fik kesimlerinde ekonomik a\u00e7\u0131dan yaratt\u0131\u011f\u0131 etkiler inceleniyor. Bu ama\u00e7la, t\u00fcketiciler; harcanabilir gelir ve ya\u015flar\u0131na g\u00f6re dokuz gruba ayr\u0131l\u0131yor. Bunun yan\u0131 s\u0131ra t\u00fcketici harcamalar\u0131n\u0131n neredeyse d\u00f6rtte \u00fc\u00e7\u00fcn\u00fc olu\u015fturan sekt\u00f6rlerden, alt\u0131 vaka derinlemesine analiz ediliyor. Raporda, bu analiz sonu\u00e7lar\u0131na ba\u011fl\u0131 olarak, t\u00fcketici talebinin nas\u0131l geli\u015fece\u011fine ve pandemiye ba\u011fl\u0131 davran\u0131\u015fsal de\u011fi\u015fikliklerden hangilerinin \u2018kal\u0131c\u0131\u2019 olaca\u011f\u0131na ili\u015fkin \u00f6ng\u00f6r\u00fcler ortaya konuyor.<\/span><\/p>

Biriken Tasarruflarla Beslenen Bast\u0131r\u0131lm\u0131\u015f Talep, H\u0131zl\u0131 Bir Toparlanma S\u00fcrecine \u0130\u015faret Ediyor<\/span><\/strong>
Pandeminin ilk aylar\u0131nda, \u00c7in, ABD ve Bat\u0131 Avrupa’da; t\u00fcketici harcamalar\u0131ndaki ani ve derin d\u00fc\u015f\u00fc\u015f, sa\u011fl\u0131k endi\u015fesiyle vazge\u00e7ilen hizmetlerden kaynakland\u0131. Seyahat, e\u011flence ve yemek gibi y\u00fcz y\u00fcze hizmetlerin, k\u0131s\u0131tlamalarla birlikte birden durmas\u0131, y\u00fczde 11 ile 26 aras\u0131nda de\u011fi\u015fen talep d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn sebebi oldu.<\/span><\/p>

McKinsey raporuna g\u00f6re; bu kategoriler uzun vadede b\u00fcy\u00fcyor ve t\u00fcketici anketleri, pandemiden sonra g\u00fc\u00e7l\u00fc bir talep toparlanmas\u0131na i\u015faret ediyor. McKinsey uzmanlar\u0131, bu noktada; t\u00fcketicilerin bast\u0131r\u0131lm\u0131\u015f talebinin, baz\u0131 kesimler i\u00e7in olu\u015fan \u00f6nemli miktardaki tasarruf birikimleriyle birle\u015fti\u011finde \u2018intikam al\u0131\u015fveri\u015fine\u2019 d\u00f6n\u00fc\u015febilece\u011fini belirtiyor. Zira ABD ve Bat\u0131 Avrupa\u2019da, tasarruf oran\u0131ndaki y\u00fczde 10 ile 20 puan aras\u0131nda de\u011fi\u015fen art\u0131\u015f\u0131n, bir\u00e7ok haneyi harcama yapmalar\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir konuma getirdi\u011fine vurgu yap\u0131l\u0131yor. Bu art\u0131\u015f oran\u0131n\u0131n, ABD\u2019de y\u0131ll\u0131k tasarruflar\u0131n ikiye katlanmas\u0131na denk geldi\u011fi belirtiliyor.<\/span><\/p>

Bu tablo, pandemiyi sona erdirecek etkili bir a\u015f\u0131 uygulamas\u0131n\u0131n; artan t\u00fcketici g\u00fcveninin, bast\u0131r\u0131lm\u0131\u015f talep ve birikmi\u015f tasarruflarla beslenerek, talepte pandemi \u00f6ncesi seviyelere ula\u015f\u0131lmas\u0131nda etkili olabilece\u011fini g\u00f6steriyor. Ayr\u0131ca \u00c7in\u2019de salg\u0131n\u0131n kontrol alt\u0131na al\u0131nmas\u0131yla birlikte t\u00fcketici harcamalar\u0131nda g\u00f6zlemlenen toparlanma, \u00e7o\u011fu \u00fclke i\u00e7in iyimserli\u011fin ba\u015fka bir nedeni olarak \u00f6ne \u00e7\u0131k\u0131yor. B\u00fct\u00fcn bu olumlu tablonun yan\u0131 s\u0131ra raporda; bu \u00f6l\u00e7ekte bir krizin beklenen olumsuz yanlar\u0131ndan birinin de d\u00fc\u015f\u00fck gelirli hanelerdeki i\u015f kay\u0131plar\u0131 ve gelir belirsizli\u011fi oldu\u011funa dikkat \u00e7ekiliyor. Y\u00fcksek gelirli haneler pandemi d\u00f6neminde tasarruf miktarlar\u0131n\u0131 artt\u0131rarak ya da b\u00fcy\u00fck \u00f6l\u00e7\u00fcde zarar g\u00f6rmeden atlatabilse de d\u00fc\u015f\u00fck gelirli hanelerin ya\u015fad\u0131\u011f\u0131 olumsuzluklar nedeniyle toparlanman\u0131n \u00f6zellikle ABD\u2019de d\u00fczensiz olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>

Pandemi, T\u00fcketici Davran\u0131\u015f\u0131nda Kal\u0131c\u0131 De\u011fi\u015fikliklere Yol A\u00e7\u0131yor<\/span><\/strong>
Pandemi, bir yandan t\u00fcketicilerin tercihlerinde dijitali daha fazla benimsemesini h\u0131zland\u0131r\u0131rken, di\u011fer taraftan da ev d\u0131\u015f\u0131nda harcanan zaman ve paran\u0131n kesintiye u\u011framas\u0131na neden oldu. Bu d\u00f6nemde ya\u015fanan davran\u0131\u015f de\u011fi\u015fikliklerinin kal\u0131c\u0131 olup olmayaca\u011f\u0131n\u0131 belirlemek i\u00e7in McKinsey uzmanlar\u0131, geni\u015f bir yelpazeyi kapsayan sekt\u00f6rlerden al\u0131nan alt\u0131 t\u00fcketim grubunu inceledi. Bunlar aras\u0131nda; \u00e7evrimi\u00e7i market al\u0131\u015fveri\u015finin h\u0131zlanmas\u0131n\u0131n, evin varsa bah\u00e7enin; spor, oyun, hobi gibi farkl\u0131 etkinlikler i\u00e7in yeniden d\u00fczenlenmesinin ve buna y\u00f6nelik ekipman al\u0131\u015fveri\u015flerin y\u00fckselen trendler aras\u0131nda yer ald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Ayr\u0131ca, uzaktan e\u011fitime ge\u00e7i\u015f ve sanal sa\u011fl\u0131k hizmeti ziyaretlerine talepteki art\u0131\u015f da dikkat \u00e7ekiciydi. Bunlarla birlikte, canl\u0131 e\u011flencedeki ciddi d\u00fc\u015f\u00fc\u015f ve u\u00e7ak yolculuklar\u0131ndaki azalma da madalyonun di\u011fer taraf\u0131nda yer ald\u0131.<\/span><\/p>

Pandemi d\u00f6nemindeki t\u00fcketici davran\u0131\u015flar\u0131n\u0131n kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in bir test geli\u015ftiren McKinsey & Company, 2020-2024 d\u00f6nemine odaklanarak, tespit edilen de\u011fi\u015fimlerin b\u00fcy\u00fck ekonomiler \u00f6rne\u011fine uyumunu de\u011ferlendirdi. Sonu\u00e7 olarak raporda; \u00e7evrimi\u00e7i market al\u0131\u015fveri\u015finin, sanal sa\u011fl\u0131k hizmetlerinin ve t\u00fcketicilerin ev i\u00e7in yapt\u0131klar\u0131 yeni d\u00fczenlemelerin kal\u0131c\u0131 olaca\u011f\u0131 belirtiliyor. Pandemi \u00f6ncesindeki de\u011ferlerine d\u00f6nmesi beklenen de\u011fi\u015fimlerin ise uzaktan e\u011fitim, u\u00e7ak yolculuklar\u0131na ve canl\u0131 e\u011flence etkinliklerine olan talepte ya\u015fanaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>

\u015eirketlerin ve H\u00fck\u00fcmetlerin Uygulamalar\u0131 da Kal\u0131c\u0131l\u0131kta Belirleyici Rol Oynuyor<\/span><\/strong>
Kal\u0131c\u0131l\u0131k i\u00e7in \u00f6nemli bir \u00f6n ko\u015fulun da yeterli altyap\u0131 yat\u0131r\u0131mlar\u0131na ba\u011fl\u0131 oldu\u011funun alt\u0131n\u0131 \u00e7izen raporda, bu durum; t\u00fcketici, \u015firketler ve h\u00fck\u00fcmetler a\u00e7\u0131s\u0131ndan ele al\u0131n\u0131yor. \u00d6rne\u011fin t\u00fcketiciler i\u00e7in g\u00fcvenilir internet eri\u015fimi ya da uzaktan e\u011fitimle ilgili ya\u015fad\u0131klar\u0131 deneyimler kal\u0131c\u0131l\u0131kta belirleyici rol oynuyor. End\u00fcstri s\u00f6z konusu oldu\u011funda; \u00e7evrimi\u00e7i markette teslimat yetenekleri y\u00fcksek ve veri taban\u0131n\u0131 ba\u015far\u0131l\u0131 \u015fekilde y\u00f6netebilen \u015firketler, t\u00fcketicilerin sahip oldu\u011fu se\u00e7enekleri belirleyerek yeni ortama h\u0131zl\u0131 ve etkili bir \u015fekilde cevap verebiliyor. McKinsey uzmanlar\u0131, b\u00fct\u00fcn bunlar\u0131n yan\u0131 s\u0131ra t\u00fcketiciler nezdinde s\u00fcrd\u00fcr\u00fclebilirlikle ilgili y\u00fckselen hassasiyetin de kal\u0131c\u0131l\u0131k \u00fczerinde etkileri olaca\u011f\u0131n\u0131 belirtiyor.<\/span><\/p>

\u201c\u00c7evrimi\u00e7i Market Al\u0131\u015fveri\u015fi ve Sanal Sa\u011fl\u0131k Hizmetlerinin Y\u00fckseli\u015fi, Pandemi Sonras\u0131nda da Kal\u0131c\u0131 Olacak\u201d<\/span><\/strong>
Pandeminin t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131nda b\u00fcy\u00fck de\u011fi\u015fime neden oldu\u011funu vurgulayan McKinsey & Company Orta\u011f\u0131 \u0130lke Bigan raporla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201cSekt\u00f6r ayr\u0131m\u0131 olmaks\u0131z\u0131n dijital \u00fcr\u00fcn ve hizmetlerin benimsenmesi, bu d\u00f6nemde \u00f6nemli bir h\u0131z kazand\u0131. Ara\u015ft\u0131rmalar\u0131m\u0131z, \u00f6rne\u011fin ABD\u2019de, bu h\u0131z sayesinde; e-ticaretin pandeminin ilk \u00fc\u00e7 ay\u0131nda 10 y\u0131ll\u0131k geli\u015fime e\u015f de\u011fer b\u00fcy\u00fcme kaydetti\u011fini ortaya koydu. Ara\u015ft\u0131rmam\u0131zda ayr\u0131ca; t\u00fcketicilerin tercihlerindeki de\u011fi\u015fimin, marka sadakatlerine yans\u0131d\u0131\u011f\u0131n\u0131 da g\u00f6rd\u00fck. T\u00fcketicilerin y\u00fczde 40\u2019\u0131, bu d\u00f6nemde yeni bir marka ya da perakende \u015firketini denedi\u011fini belirtiyor. Bu arada e-ticaretin yayg\u0131nla\u015fmas\u0131n\u0131n ve b\u00fcy\u00fcme trendini s\u00fcrd\u00fcrmesinin her \u00fclkede ayn\u0131 \u015fekilde ge\u00e7erli oldu\u011funu s\u00f6ylemenin de m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izmek isterim. Zira bu d\u00f6nemde t\u00fcketicilerin ya\u015fad\u0131\u011f\u0131 e-ticaret deneyimi de kal\u0131c\u0131l\u0131kta belirleyici rol oynuyor. \u00d6rne\u011fin, pandemi d\u00f6neminde t\u00fcketicilerin y\u00fczde 60\u2019\u0131n\u0131n internet \u00fczerinden al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 \u0130talya\u2019da, bu deneyimi tatmin edici bulanlar\u0131n oran\u0131 y\u00fczde 10\u2019dan az. Bu durum nedeniyle \u0130talya\u2019da, yeni normalde e-ticaret kullan\u0131m oranlar\u0131nda art\u0131\u015f\u0131n s\u0131n\u0131rl\u0131 olaca\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn. \u00c7in\u2019de ise tam tersi bir tablo var ve online al\u0131\u015fveri\u015f e\u011filiminin uzun vadede s\u00fcrece\u011fi tahmin ediliyor\u201d dedi.<\/span><\/p>

T\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fimin kal\u0131c\u0131l\u0131\u011f\u0131nda, \u015firketlerin bu s\u00fcrece yan\u0131t\u0131 kadar h\u00fck\u00fcmetlerin \u00fcstlendi\u011fi rol\u00fcn de etkili oldu\u011funu belirten Bigan s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cSa\u011fl\u0131k hizmetlerinin sanalla\u015fmas\u0131, \u00e7evrimi\u00e7i market al\u0131\u015fveri\u015finin neredeyse ikiye katlanmas\u0131, evde vakit ge\u00e7irme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 dijitale y\u00f6nelen tercihlerin \u00f6rnekleri aras\u0131nda yer al\u0131yor. Ayr\u0131ca evden \u00e7al\u0131\u015fman\u0131n beraberinde getirdi\u011fi ev i\u00e7i harcamalar\u0131n artmas\u0131, evlerin tadilat\u0131 gibi yeni t\u00fcketici davran\u0131\u015flar\u0131 yayg\u0131nla\u015f\u0131yor. McKinsey & Company olarak; pandemi d\u00f6nemi ortaya \u00e7\u0131kan yeni tutumlardan hangilerinin devam edece\u011fini kapsaml\u0131 bir analizle belirlemeye \u00e7al\u0131\u015ft\u0131k. Ara\u015ft\u0131rmam\u0131z\u0131n sonu\u00e7lar\u0131na g\u00f6re; \u00e7evrimi\u00e7i market al\u0131\u015fveri\u015fi ve sanal sa\u011fl\u0131k hizmetlerinin y\u00fckseli\u015fi kal\u0131c\u0131 olacak. Ayr\u0131ca, pandemi d\u00f6neminde en g\u00fcvenli alan\u0131m\u0131z olan evlerimize kazand\u0131rd\u0131\u011f\u0131m\u0131z yeni fonksiyonlar\u0131n da kal\u0131c\u0131 olaca\u011f\u0131 anla\u015f\u0131l\u0131yor. T\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fimde ve bunlar\u0131n kal\u0131c\u0131 olmas\u0131nda, \u015firketlerin ve h\u00fck\u00fcmetlerin eylemlerinin de \u00f6nemli etkileri oldu\u011funu unutmamak gerekiyor. Bu \u00e7er\u00e7evede, \u015firketlerin i\u015f modellerini ve h\u00fck\u00fcmetlerinse altyap\u0131 politikalar\u0131n\u0131 yeni normale g\u00f6re yeniden ele almalar\u0131nda b\u00fcy\u00fck fayda bulunuyor.\u201d<\/span><\/p>

T\u00fcketiciler Gelir ve Ya\u015f Gruplar\u0131na G\u00f6re Dokuz B\u00f6l\u00fcme Ayr\u0131l\u0131yor<\/span><\/strong>
Ara\u015ft\u0131rmada t\u00fcketiciler; d\u00fc\u015f\u00fck, orta ve y\u00fcksek gelir gruplar\u0131n\u0131n yan\u0131 s\u0131ra gen\u00e7ler, orta ya\u015fl\u0131lar ve 65 ya\u015f \u00fcst\u00fc olarak \u00fc\u00e7 grup alt\u0131nda ve \u00e7apraz tablolar halinde dokuz b\u00f6l\u00fcmde toplan\u0131yor. T\u00fcketim toparlanmas\u0131na ili\u015fkin davran\u0131\u015fsal varsay\u0131mlar i\u00e7in Oxford Economics i\u015f birli\u011fiyle geli\u015ftirilen ekonomik senaryolar\u0131n baz al\u0131nd\u0131\u011f\u0131 raporda; McKinsey k\u00fcresel i\u015f liderleri paneli taraf\u0131ndan ortaya konan en y\u00fcksek ihtimalli \u00fc\u00e7 iyile\u015fme senaryosuna odaklan\u0131l\u0131yor. Bunlar\u0131n \u00fc\u00e7\u00fcn\u00fcn de ekonomiye yap\u0131sal bir zarar\u0131n gelmedi\u011fi ancak farkl\u0131 iyile\u015fme h\u0131zlar\u0131n\u0131 \u00f6ng\u00f6ren senaryolar oldu\u011funun alt\u0131 \u00e7iziliyor.<\/span><\/p>

\u0130lgili raporun tamam\u0131na link\u2019ten ula\u015fabilirsiniz: T\u00fcketici Talebindeki \u0130yile\u015fme ve COVID-19\u2019un Kal\u0131c\u0131 Etkileri<\/a><\/strong><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

McKinsey Global Enstit\u00fcs\u00fc, pandeminin t\u00fcketici talebi \u00fczerindeki etkilerini de\u011ferlendirdi\u011fi raporunu yay\u0131nlad\u0131. T\u00fcketicilerin, harcanabilir gelir ve ya\u015flar\u0131na g\u00f6re gruplara ayr\u0131ld\u0131\u011f\u0131 raporda; t\u00fcketim harcamalar\u0131n\u0131 olu\u015fturan farkl\u0131 sekt\u00f6rlerden vakalar derinlemesine analiz edilerek, pandemiye ba\u011fl\u0131 davran\u0131\u015fsal de\u011fi\u015fikliklerden hangilerinin \u2018kal\u0131c\u0131\u2019 olaca\u011f\u0131na ili\u015fkin \u00f6ng\u00f6r\u00fcler payla\u015f\u0131l\u0131yor. McKinsey\u2019nin i\u015fletme ve ekonomi ara\u015ft\u0131rma kolu olan McKinsey Global Enstit\u00fcs\u00fc (MGI), \u2018T\u00fcketici Talebindeki \u0130yile\u015fme ve COVID-19\u2019un […]<\/p>\n","protected":false},"author":2,"featured_media":3085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-3084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/05\/mckinsey-pandemi-tuketici.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nMcKinsey, Covid-19\u2019un T\u00fcketiciler \u00dczerindeki Kal\u0131c\u0131 Etkilerini De\u011ferlendirdi - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=3084\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McKinsey, Covid-19\u2019un T\u00fcketiciler \u00dczerindeki Kal\u0131c\u0131 Etkilerini De\u011ferlendirdi - GPD\" \/>\n<meta property=\"og:description\" content=\"McKinsey Global Enstit\u00fcs\u00fc, pandeminin t\u00fcketici talebi \u00fczerindeki etkilerini de\u011ferlendirdi\u011fi raporunu yay\u0131nlad\u0131. T\u00fcketicilerin, harcanabilir gelir ve ya\u015flar\u0131na g\u00f6re gruplara ayr\u0131ld\u0131\u011f\u0131 raporda; t\u00fcketim harcamalar\u0131n\u0131 olu\u015fturan farkl\u0131 sekt\u00f6rlerden vakalar derinlemesine analiz edilerek, pandemiye ba\u011fl\u0131 davran\u0131\u015fsal de\u011fi\u015fikliklerden hangilerinin \u2018kal\u0131c\u0131\u2019 olaca\u011f\u0131na ili\u015fkin \u00f6ng\u00f6r\u00fcler payla\u015f\u0131l\u0131yor. McKinsey\u2019nin i\u015fletme ve ekonomi ara\u015ft\u0131rma kolu olan McKinsey Global Enstit\u00fcs\u00fc (MGI), \u2018T\u00fcketici Talebindeki \u0130yile\u015fme ve COVID-19\u2019un […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=3084\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T11:49:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-04T11:51:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/05\/mckinsey-pandemi-tuketici.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1575\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=3084#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=3084\"},\"author\":{\"name\":\"H\u00fcnkar G\u00f6rel\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\"},\"headline\":\"McKinsey, Covid-19\u2019un T\u00fcketiciler \u00dczerindeki Kal\u0131c\u0131 Etkilerini De\u011ferlendirdi\",\"datePublished\":\"2021-05-04T11:49:52+00:00\",\"dateModified\":\"2021-05-04T11:51:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=3084\"},\"wordCount\":1623,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=3084#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/05\/mckinsey-pandemi-tuketici.jpg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=3084\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=3084\",\"name\":\"McKinsey, Covid-19\u2019un T\u00fcketiciler \u00dczerindeki Kal\u0131c\u0131 Etkilerini De\u011ferlendirdi - 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