{"id":2916,"date":"2021-03-02T09:23:41","date_gmt":"2021-03-02T09:23:41","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2916"},"modified":"2021-03-02T09:26:03","modified_gmt":"2021-03-02T09:26:03","slug":"mckinsey-covid-19-sonrasi-isimizin-gelecegi-raporunu-yayinladi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2916","title":{"rendered":"McKinsey, \u2018COVID-19 Sonras\u0131 \u0130\u015fimizin Gelece\u011fi Raporu\u2019nu Yay\u0131nlad\u0131"},"content":{"rendered":"\t\t
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McKinsey Global Enstit\u00fcs\u00fc (MGI) taraf\u0131ndan haz\u0131rlanan ve ge\u00e7ti\u011fimiz y\u0131l boyunca etkisini t\u00fcm d\u00fcnyada hissettiren pandemi d\u00f6nemi verilerinin kullan\u0131ld\u0131\u011f\u0131 rapora g\u00f6re, pandemiden \u00f6nce yap\u0131lan tahminlerin ger\u00e7ekle\u015fme s\u00fcreci h\u0131zland\u0131. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, pandeminin etkileri nedeniyle y\u00fczde 25’e kadar daha fazla \u00e7al\u0131\u015fan\u0131n yeni mesleklerde i\u015f bulmas\u0131 gerekebilece\u011fini ortaya koyuyor. Kal\u0131c\u0131 hale gelen uzaktan \u00e7al\u0131\u015fmayla birlikte ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131nda da art\u0131\u015f bekleniyor.<\/strong><\/span><\/h3>

Y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 firmas\u0131 McKinsey & Company, COVID-19 salg\u0131n\u0131n, i\u015fimizin gelece\u011fi \u00fczerindeki uzun vadeli etkilerini ara\u015ft\u0131ran yeni bir rapor haz\u0131rlad\u0131. McKinsey\u2019nin i\u015fletme ve ekonomi ara\u015ft\u0131rma kolu olan McKinsey Global Enstit\u00fcs\u00fc’n\u00fcn (MGI) haz\u0131rlad\u0131\u011f\u0131 \u2018COVID-19 Sonras\u0131 \u0130\u015fimizin Gelece\u011fi\u2019 raporu pandeminin, i\u015fg\u00fcc\u00fc talebi, mesleklerin yap\u0131s\u0131, ihtiya\u00e7 duyulan beceri ve yetenekler \u00fczerindeki kal\u0131c\u0131 etkilerini ortaya koyuyor. McKinsey\u2019nin bu \u00e7al\u0131\u015fmay\u0131 ger\u00e7ekle\u015ftirdi\u011fi sekiz \u00fclke; \u00c7in, Fransa, Almanya, Hindistan, Japonya, \u0130spanya, \u0130ngiltere ve ABD, k\u00fcresel i\u015fg\u00fcc\u00fcn\u00fcn neredeyse yar\u0131s\u0131na ev sahipli\u011fi yap\u0131yor ve k\u00fcresel GSY\u0130H’n\u0131n y\u00fczde 60’\u0131ndan fazlas\u0131n\u0131 olu\u015fturuyor.<\/span><\/p>

Raporda; pandeminin, t\u00fcketici davran\u0131\u015f\u0131nda ve i\u015f s\u00fcre\u00e7lerinde \u00fc\u00e7 \u00f6nemli de\u011fi\u015fim trendini h\u0131zland\u0131rd\u0131\u011f\u0131na dair kan\u0131tlar sunuluyor. Bu trendler; \u2018uzaktan \u00e7al\u0131\u015fman\u0131n y\u00fckseli\u015fi\u2019, \u2018e-ticaret-sanal etkile\u015fimlerin daha fazla benimsenmesi\u2019 ve \u2018daha h\u0131zl\u0131 otomasyon-yapay zek\u00e2 teknolojileri\u2019. Bu trendlerin, \u00f6n\u00fcm\u00fczdeki on y\u0131l i\u00e7inde, ekonomideki i\u015flerin da\u011f\u0131l\u0131m\u0131n\u0131 de\u011fi\u015ftirece\u011fi belirtiliyor. Bu s\u00fcrecin sonucu olarak, \u00e7al\u0131\u015fman\u0131n ger\u00e7ekle\u015ftirildi\u011fi sekiz \u00fclkede, 100 milyondan fazla \u00e7al\u0131\u015fan\u0131n 2030 y\u0131l\u0131na kadar yeni mesleklerde i\u015f bulmas\u0131 gerekebilece\u011fi a\u00e7\u0131klan\u0131yor. Bu say\u0131 her 16 \u00e7al\u0131\u015fandan biri anlam\u0131na geliyor.<\/span><\/p>

COVID-19 salg\u0131n\u0131, kalabal\u0131k alanlarda m\u00fc\u015fterilerle veya i\u015f arkada\u015flar\u0131yla yak\u0131n \u00e7al\u0131\u015fmay\u0131 gerektiren i\u015flerde b\u00fcy\u00fck kesintilere neden oldu. Bu nedenle ara\u015ft\u0131rmada, meslekleri, i\u015f s\u00fcre\u00e7lerinde ihtiya\u00e7 duyduklar\u0131 fiziksel etkile\u015fimlere g\u00f6re s\u0131ralayan yeni bir yakla\u015f\u0131m kullan\u0131ld\u0131. Ma\u011fazalardaki kasiyerler, restoranlardaki garsonlar, a\u015f\u00e7\u0131lar ve otellerdeki resepsiyon g\u00f6revlileri gibi fiziksel yak\u0131nl\u0131\u011f\u0131 daha y\u00fcksek i\u015flerin, m\u00fc\u015fteri ve i\u015f davran\u0131\u015f\u0131ndaki kal\u0131c\u0131 de\u011fi\u015fiklikler nedeniyle pandemiden sonra en b\u00fcy\u00fck de\u011fi\u015fimi ya\u015fayabilece\u011fi belirtiliyor.<\/span>
\u2022 Uzaktan \u00e7al\u0131\u015fma kal\u0131c\u0131 hale geliyor:<\/strong> MGI, \u015firketlerin h\u00e2lihaz\u0131rda hibrit uzaktan \u00e7al\u0131\u015fma modelleri tasarlad\u0131\u011f\u0131 geli\u015fmi\u015f ekonomilerdeki i\u015f\u00e7ilerin, yakla\u015f\u0131k olarak y\u00fczde 20 ila 25’inin i\u015flerini \u00e7o\u011fu zaman evden yapabilece\u011fini tahmin ediyor. Ofisleri kullanan \u00e7al\u0131\u015fan say\u0131s\u0131ndaki d\u00fc\u015f\u00fc\u015f; toplu ta\u015f\u0131ma ara\u00e7lar\u0131n\u0131n, ofis b\u00f6lgelerindeki restoranlar\u0131n ma\u011fazalar\u0131n kullan\u0131m oranlar\u0131n\u0131n da azalmas\u0131na neden olabilir.<\/span><\/p>

\u2022 Ba\u011f\u0131ms\u0131z ve esnek \u00e7al\u0131\u015fanlar\u0131n oran\u0131n\u0131n artmas\u0131 bekleniyor:<\/strong> Uzaktan \u00e7al\u0131\u015fman\u0131n kal\u0131c\u0131 hale gelmesinin, \u015firket b\u00fcnyesine girmeden d\u0131\u015far\u0131dan ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131n\u0131 da art\u0131rmas\u0131 bekleniyor. McKinsey taraf\u0131ndan Temmuz 2020’de yap\u0131lan bir ankete kat\u0131lan 800 k\u00fcresel y\u00f6neticinin yakla\u015f\u0131k y\u00fczde 70’i, \u00f6n\u00fcm\u00fczdeki iki y\u0131l i\u00e7inde projeler i\u00e7in daha fazla ba\u011f\u0131ms\u0131z i\u015f\u00e7i \u00e7al\u0131\u015ft\u0131rabileceklerini s\u00f6yledi.<\/span><\/p>

\u2022 \u00c7al\u0131\u015fma co\u011frafyas\u0131nda de\u011fi\u015fim ya\u015fanabilir:<\/strong> Uzaktan \u00e7al\u0131\u015fma uygulamas\u0131, sadece ofisleri etkilemiyor. Ayn\u0131 zamanda \u00e7al\u0131\u015fanlar\u0131n konut tercihinde de de\u011fi\u015fime neden oluyor. Pandemiden \u00f6nce, y\u00fcksek vas\u0131fl\u0131 \u00e7al\u0131\u015fanlar\u0131 kendilerine \u00e7eken d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015fehirlerinin, bu g\u00fcc\u00fc azal\u0131yor. Dijital ara\u00e7larla kolayla\u015fan uzaktan \u00e7al\u0131\u015fma, \u00e7al\u0131\u015fanlar\u0131n herhangi bir yerde ya\u015famalar\u0131na ve \u015firketlerin daha geni\u015f \u00e7apta alanlardan i\u015fe al\u0131m yapmalar\u0131na imk\u00e2n tan\u0131yor.<\/span><\/p>

\u2022 \u0130\u015f seyahatleri azal\u0131yor:<\/strong> Ofis kullan\u0131m\u0131ndaki de\u011fi\u015fimin yan\u0131 s\u0131ra \u00e7evrimi\u00e7i toplant\u0131lar\u0131n yayg\u0131nla\u015fmas\u0131yla i\u015f seyahatleri de azal\u0131yor. Raporda; sanal toplant\u0131lar\u0131n, i\u015f seyahatlerinin y\u00fczde 20’sinin yerini alabilece\u011fi \u00f6ng\u00f6r\u00fcs\u00fc payla\u015f\u0131l\u0131yor. Bu durumun; restoranlar, oteller ve havayollar\u0131 i\u00e7in zincirleme etkilere sahip olaca\u011f\u0131na dikkat \u00e7ekiliyor.<\/span><\/p>

\u2022 E-ticaret ve sanal i\u015flemler b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor:<\/strong> COVID-19 salg\u0131n\u0131, t\u00fcketicileri ve i\u015fletmeleri, h\u0131zla \u2018teslimat ekonomisine\u2019 ge\u00e7meye zorlad\u0131. Bu d\u00f6nemde, d\u00fc\u015f\u00fck \u00fccretli i\u015flerin; perakende ma\u011fazalar\u0131ndan ve restoranlardan, depolara ve da\u011f\u0131t\u0131ma kayd\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. E-ticaret 2020’de, pandemi \u00f6ncesindeki yakla\u015f\u0131k be\u015f y\u0131l\u0131n toplam\u0131 oran\u0131nda b\u00fcy\u00fcd\u00fc. \u00c7evrimi\u00e7i market al\u0131\u015fveri\u015fi, yemek da\u011f\u0131t\u0131m\u0131, bankac\u0131l\u0131k, tele t\u0131p ve dijital platformlardan e\u011flence yay\u0131nc\u0131l\u0131\u011f\u0131 artt\u0131. McKinsey anketlerine kat\u0131lan t\u00fcketicilerin y\u00fczde 50 ila 80’i, bu kanallar\u0131 kullanmaya devam edeceklerini s\u00f6yl\u00fcyor.<\/span><\/p>

\u2022 Otomasyon ve yapay zek\u00e2n\u0131n daha da y\u00fckselmesi bekleniyor:<\/strong> \u015eirketler, i\u015f yeri yo\u011funlu\u011funu azaltmak ve talep art\u0131\u015flar\u0131yla ba\u015fa \u00e7\u0131kmak i\u00e7in otomasyonu ve yapay zek\u00e2y\u0131 benimsemeye ba\u015flad\u0131. Bu alanda yat\u0131r\u0131mlar, ekonomi d\u00fczeldik\u00e7e h\u0131zlanabilir. \u015eirketler, \u00fcretim s\u00fcre\u00e7lerinde i\u015f\u00e7iler aras\u0131ndaki fiziksel mesafeyi art\u0131rmaya ve bununla birlikte talep art\u0131\u015flar\u0131na da ayak uydurmaya \u00e7al\u0131\u015ft\u0131klar\u0131 i\u00e7in; otomasyondaki en fazla b\u00fcy\u00fcmenin, i\u00e7 mek\u00e2nda \u00fcretim yapan \u015firketlerde ve depolarda olmas\u0131 bekleniyor. McKinsey\u2019nin 2020 Temmuz ay\u0131nda yapt\u0131\u011f\u0131 anket, y\u00f6neticilerin y\u00fczde 68’inin otomasyon ve yapay zek\u00e2y\u0131 daha fazla kullanmay\u0131 planlad\u0131klar\u0131n\u0131 g\u00f6steriyor. Ayr\u0131ca bu y\u00f6neticilerin b\u00fcy\u00fck bir k\u0131sm\u0131; dijital \u00e7al\u0131\u015fma ara\u00e7lar\u0131n\u0131n, e-ticaret platformlar\u0131n\u0131n ve dijital tedarik zinciri platformlar\u0131n\u0131n daha fazla kullan\u0131lmas\u0131n\u0131 beklediklerini belirtiyor.<\/span><\/p>

Sa\u011fl\u0131k Sekt\u00f6r\u00fc ve STEM Alanlar\u0131ndaki \u0130stihdam Pay\u0131n\u0131n Art\u0131\u015f\u0131n\u0131 S\u00fcrd\u00fcrece\u011fi Tahmin Ediliyor<\/span><\/strong>
Pandemi \u00f6ncesiyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, bu d\u00f6nemde harekete ge\u00e7en trendler, d\u00fc\u015f\u00fck \u00fccretli mesleklerde \u00e7ok daha b\u00fcy\u00fck i\u015f kay\u0131plar\u0131 yaratabilir. Bu durum, ula\u015f\u0131m ve teslimatta daha net i\u015f b\u00fcy\u00fcmesiyle k\u0131smen dengelenebilir. Raporda, de\u011fi\u015fimden en \u00e7ok etkilenecek kesimlerin; \u00fcniversite mezunu olmayanlar, kad\u0131nlar, etnik az\u0131nl\u0131klar ve gen\u00e7ler olabilece\u011fi belirtiliyor. Sa\u011fl\u0131k sekt\u00f6r\u00fc ve STEM (bilim, teknoloji, m\u00fchendislik ve matematik) alanlar\u0131ndaki y\u00fcksek \u00fccretli istihdam\u0131n pay\u0131n\u0131n ise artmaya devam etmesi \u00f6ng\u00f6r\u00fcl\u00fcyor. Baz\u0131 \u00e7al\u0131\u015fanlar\u0131n, \u00f6zel beceriler, daha y\u00fcksek sosyo-duygusal kapasite gerektiren ve \u00e7ok daha y\u00fcksek \u00fccret dilimlerinde i\u015f bulmalar\u0131 m\u00fcmk\u00fcn olan alanlara ge\u00e7melerinin gerekece\u011fi vurgulan\u0131yor.<\/span><\/p>

McKinsey & Company T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Can Kendi: \u201c\u0130\u015fg\u00fcc\u00fcn\u00fcn, Gelecekte \u0130htiya\u00e7 Duyulacak Becerileri Acilen Kazanmas\u0131 Gerekiyor\u201d<\/span><\/strong>
McKinsey & Company T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Can Kendi raporla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada; \u201cPandemi, yaln\u0131zca gelecekteki meslek ge\u00e7i\u015flerini say\u0131sal olarak art\u0131rmakla kalm\u0131yor. Ayn\u0131 zamanda, \u00e7al\u0131\u015fanlara mevcut i\u015flerini s\u00fcrd\u00fcrebilmeleri i\u00e7in yeniden beceri kazand\u0131rma zorlu\u011funu ka\u00e7\u0131n\u0131lmaz hale getiriyor. 2020 Ocak ay\u0131nda yay\u0131nlad\u0131\u011f\u0131m\u0131z \u201c\u0130\u015fimizin Gelece\u011fi: Dijital \u00c7a\u011fda T\u00fcrkiye\u2019nin Yetenek D\u00f6n\u00fc\u015f\u00fcm\u00fc\u201d raporumuzda 2030 y\u0131l\u0131nda beklenen \u00fclkemizdeki yetenek d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc detayl\u0131ca incelemi\u015ftik. Pandemi, raporumuzdaki \u00f6ng\u00f6r\u00fclerimizin birka\u00e7 sene \u00f6ne \u00e7ekilmesine sebep oldu. \u015eirketler, birlikler, kamu kurumlar\u0131, e\u011fitim kurumlar\u0131 ve bireyler ba\u015fta olmak \u00fczere t\u00fcm payda\u015flar\u0131n i\u015fg\u00fcc\u00fcn\u00fcn gelecekte en \u00e7ok ihtiya\u00e7 duyaca\u011f\u0131 becerileri kazanmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in harekete ge\u00e7mesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz\u201d dedi.<\/span><\/p>

Raporun tamam\u0131na link\u2019ten ula\u015fabilirsiniz:<\/span>
\u0130\u015fimizin Gelece\u011fi: Dijital \u00c7a\u011fda T\u00fcrkiye\u2019nin Yetenek D\u00f6n\u00fc\u015f\u00fcm\u00fc<\/a><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

McKinsey Global Enstit\u00fcs\u00fc (MGI) taraf\u0131ndan haz\u0131rlanan ve ge\u00e7ti\u011fimiz y\u0131l boyunca etkisini t\u00fcm d\u00fcnyada hissettiren pandemi d\u00f6nemi verilerinin kullan\u0131ld\u0131\u011f\u0131 rapora g\u00f6re, pandemiden \u00f6nce yap\u0131lan tahminlerin ger\u00e7ekle\u015fme s\u00fcreci h\u0131zland\u0131. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, pandeminin etkileri nedeniyle y\u00fczde 25’e kadar daha fazla \u00e7al\u0131\u015fan\u0131n yeni mesleklerde i\u015f bulmas\u0131 gerekebilece\u011fini ortaya koyuyor. Kal\u0131c\u0131 hale gelen uzaktan \u00e7al\u0131\u015fmayla birlikte ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131nda da […]<\/p>\n","protected":false},"author":2,"featured_media":2917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/03\/mckinsey-rapor.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nMcKinsey, \u2018COVID-19 Sonras\u0131 \u0130\u015fimizin Gelece\u011fi Raporu\u2019nu Yay\u0131nlad\u0131 - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2916\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McKinsey, \u2018COVID-19 Sonras\u0131 \u0130\u015fimizin Gelece\u011fi Raporu\u2019nu Yay\u0131nlad\u0131 - GPD\" \/>\n<meta property=\"og:description\" content=\"McKinsey Global Enstit\u00fcs\u00fc (MGI) taraf\u0131ndan haz\u0131rlanan ve ge\u00e7ti\u011fimiz y\u0131l boyunca etkisini t\u00fcm d\u00fcnyada hissettiren pandemi d\u00f6nemi verilerinin kullan\u0131ld\u0131\u011f\u0131 rapora g\u00f6re, pandemiden \u00f6nce yap\u0131lan tahminlerin ger\u00e7ekle\u015fme s\u00fcreci h\u0131zland\u0131. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, pandeminin etkileri nedeniyle y\u00fczde 25’e kadar daha fazla \u00e7al\u0131\u015fan\u0131n yeni mesleklerde i\u015f bulmas\u0131 gerekebilece\u011fini ortaya koyuyor. 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