{"id":2766,"date":"2021-01-24T16:44:46","date_gmt":"2021-01-24T16:44:46","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2766"},"modified":"2021-01-24T16:47:28","modified_gmt":"2021-01-24T16:47:28","slug":"galip-aykac-online-gida-alisverisi-pandemi-kosullarinda-simdiye-kadar-olmadigi-duzeylere-geldi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2766","title":{"rendered":"Galip Ayka\u00e7: \u201cOnline G\u0131da Al\u0131\u015fveri\u015fi, Pandemi Ko\u015fullar\u0131nda \u015eimdiye Kadar Olmad\u0131\u011f\u0131 D\u00fczeylere Geldi\u201d"},"content":{"rendered":"\t\t
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Ba\u015fkan\u0131m\u0131z Galip Ayka\u00e7, S\u00f6zc\u00fc yazar\u0131 ekonomist Ege Cansen ve diyetisyen Dr. Gamze \u015eanl\u0131 Ak ile birlikte S\u00f6zc\u00fc Gazetesi\u2019nden Sibel G\u00fclers\u00f6yler ve Metin Akta\u015fo\u011flu\u2019nun market al\u0131\u015fveri\u015fi ile ilgili sorular\u0131n\u0131 yan\u0131tlad\u0131.<\/strong><\/span><\/h3>

8 Soruda B\u00fcy\u00fck Sorunumuz: Market Al\u0131\u015fveri\u015fi
Vatanda\u015f\u0131n g\u00f6z\u00fc dolar kurunu izler gibi marketteki etiketlerde. Her al\u0131\u015fveri\u015fte \u00f6dedi\u011fimiz miktarlara \u015fa\u015f\u0131rmaya al\u0131\u015ft\u0131k. Peki g\u0131da fiyatlar\u0131 ne kadar daha b\u00f6yle gider? G\u0131da sekt\u00f6r\u00fcn\u00fcn temsilcileri ne diyor?<\/strong><\/span><\/p>

Ekonomik kriz T\u00fcrkiye\u2019nin ger\u00e7ek g\u00fcndemi olmaya devam ediyor. Market raflar\u0131ndaki etiketler hemen hemen her hafta de\u011fi\u015firken al\u0131\u015fveri\u015fe \u00e7\u0131kanlar her seferinde yeni fiyatlar kar\u015f\u0131s\u0131nda \u015fa\u015fk\u0131nl\u0131\u011f\u0131n\u0131 gizleyemiyor. Son zamanlarda g\u0131da fiyatlar\u0131nda ya\u015fanan de\u011fi\u015fimi S\u00d6ZC\u00dc yazar\u0131 ekonomist Ege Cansen, diyetisyen Dr. Gamze \u015eanl\u0131 Ak ve G\u0131da Perakendecileri Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7 ile konu\u015ftuk.<\/span><\/p>

1-G\u0131da enflasyonunun gittik\u00e7e artt\u0131\u011f\u0131 bu d\u00f6nemde ucuzluk marketlere do\u011fru bir kay\u0131\u015f oldu\u011funu s\u00f6yleyebilir miyiz?<\/strong><\/span>
G\u0131da Perakendecileri Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7:<\/strong> Discount marketler, operasyon modelleri, \u00fcr\u00fcn \u00e7e\u015fitleri ve ma\u011faza y\u00f6netim sistemleri ile maliyet kontrol\u00fcne odakl\u0131 yap\u0131lar\u0131 nedeniyle de daha ekonomik f\u0131rsatlar sunan i\u015fletmeler. Dolay\u0131s\u0131yla fiyat hassasiyeti olduk\u00e7a y\u00fckselen t\u00fcketicimizin, tercihlerinde de bu y\u00f6nde bir de\u011fi\u015fim g\u00f6zlemlendi\u011fini s\u00f6yleyebiliriz.<\/span>
Modern perakendeciler olarak, enflasyon etkisini en aza indirgemek i\u00e7in i\u015f ortaklar\u0131m\u0131zla, tedarik\u00e7ilerimizle ve tedarik zincirindeki di\u011fer t\u00fcm oyuncularla i\u015f birli\u011fi yaparak, kendi sermaye kaynaklar\u0131m\u0131z\u0131 zorlayarak \u00e7al\u0131\u015f\u0131yoruz. Ancak i\u00e7inde bulundu\u011fumuz ekonomik s\u00fcrecin neticesi olarak \u00fcretimden kaynaklanan fiyat art\u0131\u015flar\u0131, zincirleme olarak son fiyatlar\u0131 da etkiliyor.<\/span>
Discount marketler bu a\u015famada kendi markalar\u0131yla fiyat avantaj\u0131 sa\u011flamaya devam ediyorlar. \u00d6zellikle pandemi d\u00f6neminde d\u00fcnya fiyatlar\u0131n\u0131n da art\u0131\u015fta oldu\u011funu unutmamak gerekiyor. \u00dclkemize etkisi ise ithal girdilerin d\u00fcnya fiyatlar\u0131ndaki art\u0131\u015f\u0131n yan\u0131nda kur art\u0131\u015f\u0131n\u0131n da eklenmesiyle oransal olarak da fazla ger\u00e7ekle\u015fiyor.<\/span>
Bu arada de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131, marka ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131n azald\u0131\u011f\u0131n\u0131, fiyat ve kampanya hassasiyetinin artt\u0131\u011f\u0131n\u0131, \u00fcr\u00fcn\u00fcn markas\u0131ndan \u00e7ok i\u00e7eri\u011fine ve fiyat-kalite dengesine dikkat edildi\u011fini g\u00f6steriyor. T\u00fcketici, arad\u0131\u011f\u0131 \u00fcr\u00fcne kendisine yak\u0131n bir lokasyonda, ekonomik bir fiyatla ve d\u00fczg\u00fcn servisle sahip olmak istiyor. Hijyenik \u015fartlarda sunulan, gerekli t\u00fcm izinleri ta\u015f\u0131yan \u00fcr\u00fcnlerde t\u00fcketici, kalite \u2013 fiyat dengesine g\u00f6re de\u011ferlendirerek al\u0131\u015fveri\u015fini yap\u0131yor. Bu talebi \u00f6ng\u00f6r\u00fcp h\u0131zl\u0131 aksiyon alabilen perakendeciler, t\u00fcketiciler taraf\u0131ndan da daha \u00e7ok tercih ediliyor.<\/span><\/p>

2-Peki ucuzluk marketlere ilgi bu marketleri nas\u0131l de\u011fi\u015ftirdi?<\/span><\/strong>
G\u0131da Perakendecileri Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7:<\/strong> Discount marketlerin i\u015fleyi\u015finde, operasyon modelinde maliyet kontrol\u00fc ve verimlilik her zaman \u00f6n planda olmu\u015ftur. Talebin artmas\u0131; t\u00fcketicinin iyi okunmas\u0131, buna g\u00f6re tedarik s\u00fcre\u00e7lerinin kontrol\u00fc, yerinde kampanyalar\u0131n d\u00fczenlenmesi ve fiyat dengesinin korunmas\u0131yla geli\u015fmi\u015ftir. Bunun yan\u0131 s\u0131ra, ana model de\u011fi\u015fmemekle beraber pek tabii olarak \u00e7a\u011fa ve \u015fartlara uygun yenilemeler, teknolojik iyile\u015ftirmeler, t\u00fcketici talebini daha h\u0131zl\u0131 kar\u015f\u0131lamaya y\u00f6nelik geli\u015ftirmeler yap\u0131lmakta.<\/span><\/p>

3-Pandemiyle birlikte internetten market al\u0131\u015fveri\u015finin artt\u0131\u011f\u0131n\u0131 g\u00f6zlemledik. Orada ya\u015fanan art\u0131\u015f kal\u0131c\u0131 olur mu?<\/span><\/strong>
G\u0131da Perakendecileri Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7:<\/strong> Online g\u0131da al\u0131\u015fveri\u015fi, pandemi ko\u015fullar\u0131nda \u015fimdiye kadar olmad\u0131\u011f\u0131 d\u00fczeylere geldi. Pazarda yeni oyuncular, mevcut oyuncularda g\u0131da perakendesine ge\u00e7i\u015fler ya\u015fand\u0131. Bu, t\u00fcketici a\u00e7\u0131s\u0131ndan \u00e7e\u015fitlili\u011fin artmas\u0131 ve perakendeciler a\u00e7\u0131s\u0131ndan da rekabetin g\u00fc\u00e7lenmesi a\u00e7\u0131s\u0131ndan olumlu bir geli\u015fme. Art\u0131\u015f h\u0131z\u0131n\u0131n pandemi d\u00f6nemi ba\u015f\u0131ndaki oranlarda olmasa da s\u00fcrmesini bekleyebiliriz. Ancak fiziksel ma\u011fazalara olan ilgiyi etkileyecek d\u00fczeylere ula\u015fmas\u0131n\u0131 beklemedi\u011fimizi s\u00f6yleyebiliriz.<\/span><\/p>

4-S\u00fcpermarketler bu d\u00f6nemde nelere dikkat ediyor. Al\u0131\u015fveri\u015f sepetinde ne gibi de\u011fi\u015fimler oldu?<\/span><\/strong>
T\u00fcrkiye\u2019nin \u00f6nde gelen s\u00fcpermarketlerinden birinin \u00fcst d\u00fczey y\u00f6neticisi taraf\u0131ndan verilen bilgiler \u015f\u00f6yle:<\/span>
\u2022 AVM i\u00e7indeki ma\u011fazalarda m\u00fc\u015fteri trafi\u011fi d\u00fc\u015ft\u00fc fakat sokak ve cadde \u00fczerindeki m\u00fc\u015fteri say\u0131s\u0131 artt\u0131.<\/span>
\u2022 Online ticarette baz\u0131 g\u00fcnler 10 bin teslimata ula\u015ft\u0131\u011f\u0131m\u0131z oluyor.<\/span>
\u2022 \u00dcr\u00fcn fiyatlar\u0131ndaki art\u0131\u015f \u00fcreticilerden kaynaklan\u0131yor. Bu d\u00f6nemde marketlerin kendi \u00fcretti\u011fi daha hesapl\u0131 olan \u00fcr\u00fcnlere bir kay\u0131\u015f oldu\u011funu s\u00f6yleyebiliriz. Bizim kendi b\u00fcnyemizde 500\u2019\u00fcn \u00fczerinde markal\u0131 \u00fcr\u00fcn\u00fcm\u00fcz var.<\/span>
\u2022 D\u00fczenledi\u011fimiz kampanyalar ile \u00fcr\u00fcnler \u00fczerindeki enflasyonist bask\u0131y\u0131 azaltmaya \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>

5-G\u0131da fiyatlar\u0131ndaki art\u0131\u015f g\u0131da enflasyonunda 80’li, 90’l\u0131 y\u0131llarda ya\u015fanan manzaralar\u0131 akla getiriyor. T\u00fcrkiye’nin bu d\u00f6nem ya\u015fad\u0131\u011f\u0131 enflasyon g\u00f6rece o y\u0131llardakine g\u00f6re daha az g\u00f6z\u00fckse de vatadanda\u015f hayat pahal\u0131l\u0131\u011f\u0131n\u0131 hissediyor. Bu tabloyu yorumlar m\u0131s\u0131n\u0131z?<\/span><\/strong>
Ege Cansen:<\/strong> Bu aralar her yerde uzun g\u0131da kuyruklar\u0131 olu\u015ftu\u011funu g\u00f6r\u00fcyoruz. Bir yerde kuyruk varsa, orada devletin m\u00fcdahalesi vard\u0131r. Devlet m\u00fcdahalesi olmad\u0131\u011f\u0131 zaman kuyruk olmaz. \u0130nsanlar \u015fu s\u00fcre\u00e7te pandemi nedeniyle d\u0131\u015far\u0131 \u00e7\u0131kam\u0131yor ve t\u00fcketicinin t\u00fcketim kal\u0131b\u0131 de\u011fi\u015fti. Gelirlerinin y\u00fczde 25’ini insanlar g\u0131daya harc\u0131yor. Sinemaya, tiyatroya gidemiyor. Sadece ya\u015famaya \u00e7al\u0131\u015f\u0131yor. K\u0131s\u0131tlamalar ile de esnaf\u0131n beli iyice b\u00fck\u00fcld\u00fc.<\/span>
A\u00e7\u0131klanan enflasyon ile g\u0131da fiyatlar\u0131ndaki de\u011fi\u015fimin aras\u0131nda bazen tam olarak tutarl\u0131 bir manzara olmamas\u0131n\u0131n normal olup olmad\u0131\u011f\u0131n\u0131 da de\u011ferlendiren Cansen, \u201cNormal olan budur. G\u0131da fiyatlar\u0131 her zaman daha y\u00fcksek \u00e7\u0131kar. Talep her zaman fiyat\u0131 yukar\u0131 \u00e7eker\u201d dedi.<\/span><\/p>

6-Son y\u0131llarda g\u0131da fiyatlar\u0131ndaki art\u0131\u015fla sa\u011fl\u0131kl\u0131 beslenme T\u00fcrkiye’deki vatanda\u015flar a\u00e7\u0131s\u0131ndan gittik\u00e7e zorla\u015f\u0131yor. Bu g\u00f6r\u00fc\u015fe bir diyetisyen g\u00f6z\u00fc ile kat\u0131l\u0131r m\u0131s\u0131n\u0131z?<\/span><\/strong>
Diyetisyen Dr. Dyt. Gamze \u015eanl\u0131 Ak:<\/strong> G\u0131da fiyatlar\u0131ndaki art\u0131\u015fla birlikte sa\u011fl\u0131kl\u0131 beslenmek maalesef \u00e7ok pahal\u0131 hale geldi. Bu nedenle \u00e7o\u011fu paketli, besin de\u011feri d\u00fc\u015f\u00fck ancak kalori, ya\u011f, \u015feker ve tuz oranlar\u0131 \u00e7ok y\u00fcksek olan \u00fcr\u00fcnlerin t\u00fcketimi art\u0131yor. Bununla birlikte bireylerde \u00f6zellikle kilo art\u0131\u015f\u0131, kan kolesterol seviyesi y\u00fcksekli\u011fi, bozulmu\u015f glikoz tolerans\u0131, karaci\u011fer ya\u011flanmas\u0131 kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Ayn\u0131 zamanda yetersiz beslenme, ba\u011f\u0131\u015f\u0131kl\u0131k sisteminin d\u00fc\u015fmesine neden olup hastal\u0131klara yakalanma ve\/veya yakaland\u0131ktan sonra hastal\u0131\u011f\u0131n atlat\u0131lmas\u0131n\u0131 zorla\u015ft\u0131r\u0131yor.<\/span><\/p>

7-Sa\u011fl\u0131kl\u0131 yeti\u015fkin bir bireyin g\u00fcnde ka\u00e7 kaloriyi hangi besin t\u00fcrlerinden almas\u0131 gerekir?<\/span><\/strong>
Diyetisyen Dr. Dyt. Gamze \u015eanl\u0131 Ak:<\/strong> Sa\u011fl\u0131kl\u0131 yeti\u015fkin bir bireyin almas\u0131 gereken enerji miktar\u0131 kad\u0131n ve erkeklerde, ya\u015fa, kiloya ve v\u00fccut bile\u015fimine g\u00f6re farkl\u0131l\u0131k g\u00f6sterir ancak genel olarak;<\/span>
G\u00fcnde 300 ile 600 ml aras\u0131 s\u00fct grubu, 90 ile 150 gram aras\u0131 et grubu, haftada 3-4 kez yumurta, g\u00fcnde 6-7 porsiyon tah\u0131l grubu (g\u00fcnde 6\/10 dilim ekmek veya ekmek yerine ge\u00e7enler), 6-10 yemek ka\u015f\u0131\u011f\u0131 sebze+2 \u00f6\u011f\u00fcn salata ve 3-5 porsiyon meyve t\u00fcketerek bir beslenme program\u0131 g\u00fcnl\u00fck enerji ihtiya\u00e7lar\u0131 sa\u011fl\u0131kl\u0131 bir \u015fekilde kar\u015f\u0131lanabilir.<\/span><\/p>

8-Dan\u0131\u015fanlar\u0131n\u0131za beslenme program\u0131 haz\u0131rlarken fiyatlar ve al\u0131m g\u00fcc\u00fc listeyi nas\u0131l etkiliyor? Nas\u0131l \u00e7\u00f6z\u00fcmler buluyorsunuz?<\/span><\/strong>
Diyetisyen Dr. Dyt. Gamze \u015eanl\u0131 Ak:<\/strong> Dan\u0131\u015fanlar\u0131n b\u00fct\u00e7elerine g\u00f6re; beslenme programlar\u0131nda et\/bal\u0131k\/tavuk gibi hayvansal protein kaynaklar\u0131 yerine bitkisel protein kaynaklar\u0131 olan baklagilleri planlayarak \u00e7\u00f6z\u00fcm buluyorum. Tropikal meyve ve sebzeler yerine yerli \u00fcr\u00fcnleri kullan\u0131yorum. Mevsiminde sebze ve meyvelere de \u00f6ncelik vererek, dan\u0131\u015fanlar\u0131n \u00fcr\u00fcnlere ula\u015fmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yorum.<\/span><\/p>

R\u00f6portaj:<\/strong> S\u00f6zc\u00fc Gazetesi<\/span><\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ba\u015fkan\u0131m\u0131z Galip Ayka\u00e7, S\u00f6zc\u00fc yazar\u0131 ekonomist Ege Cansen ve diyetisyen Dr. Gamze \u015eanl\u0131 Ak ile birlikte S\u00f6zc\u00fc Gazetesi\u2019nden Sibel G\u00fclers\u00f6yler ve Metin Akta\u015fo\u011flu\u2019nun market al\u0131\u015fveri\u015fi ile ilgili sorular\u0131n\u0131 yan\u0131tlad\u0131. 8 Soruda B\u00fcy\u00fck Sorunumuz: Market Al\u0131\u015fveri\u015fiVatanda\u015f\u0131n g\u00f6z\u00fc dolar kurunu izler gibi marketteki etiketlerde. Her al\u0131\u015fveri\u015fte \u00f6dedi\u011fimiz miktarlara \u015fa\u015f\u0131rmaya al\u0131\u015ft\u0131k. Peki g\u0131da fiyatlar\u0131 ne kadar daha b\u00f6yle […]<\/p>\n","protected":false},"author":2,"featured_media":2767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-2766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-roportajlar"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/galip-aykac-sozcu.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"\nGalip Ayka\u00e7: \u201cOnline G\u0131da Al\u0131\u015fveri\u015fi, Pandemi Ko\u015fullar\u0131nda \u015eimdiye Kadar Olmad\u0131\u011f\u0131 D\u00fczeylere Geldi\u201d - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2766\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galip Ayka\u00e7: \u201cOnline G\u0131da Al\u0131\u015fveri\u015fi, Pandemi Ko\u015fullar\u0131nda \u015eimdiye Kadar Olmad\u0131\u011f\u0131 D\u00fczeylere Geldi\u201d - GPD\" \/>\n<meta property=\"og:description\" content=\"Ba\u015fkan\u0131m\u0131z Galip Ayka\u00e7, S\u00f6zc\u00fc yazar\u0131 ekonomist Ege Cansen ve diyetisyen Dr. Gamze \u015eanl\u0131 Ak ile birlikte S\u00f6zc\u00fc Gazetesi\u2019nden Sibel G\u00fclers\u00f6yler ve Metin Akta\u015fo\u011flu\u2019nun market al\u0131\u015fveri\u015fi ile ilgili sorular\u0131n\u0131 yan\u0131tlad\u0131. 8 Soruda B\u00fcy\u00fck Sorunumuz: Market Al\u0131\u015fveri\u015fiVatanda\u015f\u0131n g\u00f6z\u00fc dolar kurunu izler gibi marketteki etiketlerde. Her al\u0131\u015fveri\u015fte \u00f6dedi\u011fimiz miktarlara \u015fa\u015f\u0131rmaya al\u0131\u015ft\u0131k. 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