{"id":2698,"date":"2021-01-12T10:15:27","date_gmt":"2021-01-12T10:15:27","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2698"},"modified":"2021-02-05T12:58:28","modified_gmt":"2021-02-05T12:58:28","slug":"pandemi-atistirmalik-tuketimini-arttirdi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2698","title":{"rendered":"Pandemi, At\u0131\u015ft\u0131rmal\u0131k T\u00fcketimini Artt\u0131rd\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2698\" class=\"elementor elementor-2698\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>D\u00fcnya \u00e7ap\u0131nda 150\u2019den fazla \u00fclkede \u00fcr\u00fcnlerini sunan Mondel\u0113z International, at\u0131\u015ft\u0131rmal\u0131k t\u00fcketiminin kaydetti\u011fi b\u00fcy\u00fcmeyi a\u00e7\u0131klayan bir at\u0131\u015ft\u0131rmal\u0131k raporu yay\u0131nlad\u0131. Rapora g\u00f6re, Covid-19 salg\u0131n\u0131yla birlikte gelen karantina s\u00fcre\u00e7lerinde at\u0131\u015ft\u0131rmal\u0131klar birer rahatlama, ba\u011f kurma ve topluluk olu\u015fturma olana\u011f\u0131 olarak de\u011ferlendiriliyor. Yap\u0131lan ara\u015ft\u0131rma t\u00fcketicilerin ayn\u0131 zamanda sa\u011fl\u0131k, beslenme ve duygusal sa\u011fl\u0131k duyarl\u0131l\u0131\u011f\u0131 \u00e7er\u00e7evesinde bilin\u00e7li t\u00fcketime odakland\u0131\u011f\u0131n\u0131 do\u011fruluyor.<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Mondel\u0113z International, at\u0131\u015ft\u0131rmal\u0131klar\u0131n d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki t\u00fcketicilerin ya\u015famlar\u0131ndaki rol\u00fcn\u00fc inceledi\u011fi global t\u00fcketici trendleri \u00e7al\u0131\u015fmas\u0131 olan y\u0131ll\u0131k At\u0131\u015ft\u0131rmal\u0131k Raporu\u2019nun ikincisini yay\u0131nlad\u0131. Bu y\u0131lki rapor, Covid-19 salg\u0131n\u0131 boyunca yeme al\u0131\u015fkanl\u0131klar\u0131, al\u0131\u015fveri\u015f e\u011filimleri ve at\u0131\u015ft\u0131rmal\u0131klar\u0131n bilin\u00e7li t\u00fcketiminin artan \u00f6nemi dahil olmak \u00fczere de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131na ili\u015fkin verileri ortaya koyuyor.<br \/>T\u00fcketici anketi uzman\u0131 The Harris Poll ile ortakla\u015fa geli\u015ftirilen At\u0131\u015ft\u0131rmal\u0131k Raporu, at\u0131\u015ft\u0131rmal\u0131\u011f\u0131n insanlar\u0131n hayatlar\u0131nda oynad\u0131\u011f\u0131 rol\u00fc daha iyi anlamak ad\u0131na Mondel\u0113z International&#8217;\u0131n at\u0131\u015ft\u0131rmal\u0131klara ili\u015fkin sundu\u011fu tescilli, k\u00fcresel i\u00e7g\u00f6r\u00fclerini, 12 \u00fclkedeki binlerce t\u00fcketicinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen \u00f6zel ara\u015ft\u0131rmalarla do\u011fruluyor ve tamaml\u0131yor. Rapor, at\u0131\u015ft\u0131rmal\u0131klar\u0131n gelece\u011fine \u00f6nc\u00fcl\u00fck eden \u015firketin do\u011fru at\u0131\u015ft\u0131rmal\u0131klar\u0131 do\u011fru zamanda, do\u011fru \u015fekilde sunarak toplam de\u011feri 1,2 trilyon dolar\u0131 bulan at\u0131\u015ft\u0131rmal\u0131k sekt\u00f6r\u00fcndeki pay\u0131n\u0131 art\u0131rma stratejisini bilgi temelinde g\u00fc\u00e7lendiriyor.<\/span><\/p><p><span style=\"color: #000000;\">2020 At\u0131\u015ft\u0131rmal\u0131k Raporu, d\u00fcnya \u00e7ap\u0131nda at\u0131\u015ft\u0131rmal\u0131k t\u00fcketiminin artt\u0131\u011f\u0131na ve yiyeceklere ili\u015fkin davran\u0131\u015f, duygu ve rutinlerin Covid-19\u2019la birlikte nas\u0131l yeniden \u015fekillendi\u011fine dikkat \u00e7ekiyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 D\u00fcnyadaki her 10 yeti\u015fkinden neredeyse 9\u2019u salg\u0131n s\u0131ras\u0131nda, \u00f6ncekine k\u0131yasla y\u00fczde 64 oran\u0131nda daha fazla ya da y\u00fczde 42 ile ayn\u0131 oranda at\u0131\u015ft\u0131rmal\u0131k t\u00fcketti\u011fini ifade ederken Y ku\u015fa\u011f\u0131n\u0131n y\u00fczde 70 oran\u0131nda ve evden \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 67 oran\u0131nda bir k\u0131sm\u0131n\u0131n \u00f6\u011f\u00fcnler yerine at\u0131\u015ft\u0131rmal\u0131klar\u0131 tercih etmeye daha yatk\u0131n oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 Son 6 ayda her 4 yeti\u015fkinden 3\u2019\u00fcn\u00fcn birlikte at\u0131\u015ft\u0131rmal\u0131k haz\u0131rlamak, at\u0131\u015ft\u0131rmal\u0131k hediye etmek veya kendi ba\u015f\u0131na gidemeyenler i\u00e7in market al\u0131\u015fveri\u015fi yapmak dahil olmak \u00fczere yiyecek \u00fczerinden ba\u015fkalar\u0131yla ba\u011f kurmas\u0131yla at\u0131\u015ft\u0131rmal\u0131klar, yaln\u0131zl\u0131\u011f\u0131n bir ilac\u0131 ve ba\u011f kurman\u0131n bir yolu olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p><p><strong><span style=\"color: #000000;\">ATI\u015eTIRMALIK T\u00dcKET\u0130M\u0130 ARTIK DAHA B\u0130L\u0130N\u00c7L\u0130<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 Evde at\u0131\u015ft\u0131rmak, t\u00fcketicilere at\u0131\u015ft\u0131rmal\u0131klar\u0131 bilin\u00e7li bir \u015fekilde t\u00fcketmek i\u00e7in daha fazla f\u0131rsat sunuyor; ankete kat\u0131lanlar\u0131n y\u00fczde 66\u2019s\u0131 art\u0131k t\u00fckettikleri porsiyonlar\u0131n boyutlar\u0131n\u0131 daha iyi kontrol edebildiklerini ve y\u00fczde 64\u2019\u00fc ise v\u00fccutlar\u0131n\u0131n ihtiya\u00e7 duydu\u011fu at\u0131\u015ft\u0131rmal\u0131klar konusundaki fark\u0131ndal\u0131klar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 64\u2019\u00fc at\u0131\u015ft\u0131rmal\u0131klar\u0131n ayn\u0131 zamanda ya\u015fad\u0131\u011f\u0131m\u0131z bu d\u00f6nemde \u201cbedenlerini, zihinlerini ve ruhlar\u0131n\u0131\u201d besledi\u011fini s\u00f6yl\u00fcyor; \u00f6zellikle y\u00fczde 56 oran\u0131 ile ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131 g\u00fc\u00e7lendiren at\u0131\u015ft\u0131rmal\u0131klar ilk akla gelenler olurken ankete kat\u0131lanlar\u0131n y\u00fczde 65\u2019i, at\u0131\u015ft\u0131rmal\u0131klar\u0131n kendilerine \u201c\u00e7ok ihtiya\u00e7 duyduklar\u0131 anlar\u0131\u201d sundu\u011funu ifade ediyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">ATI\u015eTIRMALIKLARIN D\u00dcNYA \u00c7APINDAK\u0130 T\u00dcKET\u0130M\u0130 ARTIYOR<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 65\u2019i, bu salg\u0131n\u0131n toplum olarak at\u0131\u015ft\u0131rmal\u0131klar\u0131 nas\u0131l t\u00fcketti\u011fimiz \u00fczerinde uzun vadeli bir etkisi olaca\u011f\u0131na inan\u0131yor.<\/span><br \/><span style=\"color: #000000;\">\u2022 D\u00fcnya \u00e7ap\u0131nda yeti\u015fkinlerin y\u00fczde 64\u2019\u00fc daha az say\u0131da b\u00fcy\u00fck porsiyonlu \u00f6\u011f\u00fcnler yerine k\u00fc\u00e7\u00fck at\u0131\u015ft\u0131rmal\u0131klar yemeye devam etmeyi planlad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 Her 10 ki\u015fiden 6\u2019s\u0131, at\u0131\u015ft\u0131rmal\u0131\u011f\u0131n pandemi sona erdikten sonra bile &#8220;yeni normallerinin&#8221; bir par\u00e7as\u0131 olaca\u011f\u0131n\u0131 ifade ediyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">PANDEM\u0130 S\u00dcREC\u0130NDE G\u00dcZEL ANILARI CANLANDIRAN, NOSTALJ\u0130K ATI\u015eTIRMALIKLAR TERC\u0130H ED\u0130LD\u0130<\/span><\/strong><br \/><span style=\"color: #000000;\">\u2022 At\u0131\u015ft\u0131rmal\u0131k t\u00fcketiminin ard\u0131ndaki bir numaral\u0131 itici g\u00fc\u00e7, rahatl\u0131k hissi oldu. Pandemi s\u00fcrecinde, d\u00fcnya \u00e7ap\u0131ndaki yeti\u015fkinlerin yar\u0131s\u0131ndan fazlas\u0131 \u00e7ocukken t\u00fckettikleri nostaljik at\u0131\u015ft\u0131rmal\u0131k markalar\u0131na ve g\u00fczel an\u0131lar\u0131 canland\u0131ran at\u0131\u015ft\u0131rmal\u0131klara y\u00f6neldi.<\/span><br \/><span style=\"color: #000000;\">\u2022 Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n \u00fc\u00e7te ikisi, at\u0131\u015ft\u0131rmal\u0131k t\u00fckettikleri zaman\u0131n g\u00fcn i\u00e7erisinde huzur bulduklar\u0131 ve iyi hissettikleri anlardan biri oldu\u011funu s\u00f6yl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 At\u0131\u015ft\u0131rmal\u0131klar ayn\u0131 zamanda bir lokmal\u0131k tatmin ve huzur an\u0131 da sunuyor; ankete kat\u0131lanlar\u0131n \u00e7o\u011fu, at\u0131\u015ft\u0131rmal\u0131k t\u00fcketmenin bu y\u0131l\u0131n zorluklar\u0131ndan bir nebze olsun uzakla\u015fmalar\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 66\u2019s\u0131 \u201cAt\u0131\u015ft\u0131rmal\u0131klar g\u00fcn i\u00e7erisinde \u00f6d\u00fcllendirilme ve tatmin hissi veren birka\u00e7 \u015feyden biri\u201d ifadesini kullan\u0131rken, y\u00fczde 65\u2019i ise at\u0131\u015ft\u0131rmal\u0131klar\u0131n kendilerine ihtiya\u00e7 duyduklar\u0131 anlar\u0131 ya\u015fatt\u0131\u011f\u0131n\u0131 dile getiriyor.<\/span><\/p><p><strong><span style=\"color: #000000;\">T\u00dcKET\u0130C\u0130LER\u0130N ATI\u015eTIRMALIK SATIN ALMA \u015eEKL\u0130 HIZLA DE\u011e\u0130\u015e\u0130YOR<\/span><\/strong><br \/><span style=\"color: #000000;\">D\u00fcnya \u00e7ap\u0131ndaki yeti\u015fkinlerin yar\u0131s\u0131, ma\u011fazada fiziki olarak yapt\u0131klar\u0131ndan daha s\u0131k online olarak at\u0131\u015ft\u0131rmal\u0131k al\u0131\u015fveri\u015fi yapmaya ba\u015flad\u0131klar\u0131n\u0131 dile getirirken her 10 ki\u015fiden 7\u2019si ise salg\u0131n sona erdi\u011finde online at\u0131\u015ft\u0131rmal\u0131k al\u0131\u015fveri\u015fine devam etmeyi planlad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">Mondel\u0113z International Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO&#8217;su Van de Put, \u201cAt\u0131\u015ft\u0131rmal\u0131k Raporu \u00e7al\u0131\u015fmam\u0131z\u0131n sonu\u00e7lar\u0131, yaln\u0131zca at\u0131\u015ft\u0131rmal\u0131klar\u0131n ailelere ve bireylere sundu\u011fu de\u011ferin alt\u0131n\u0131 \u00e7izmekle kalm\u0131yor, ayn\u0131 zamanda d\u00fcnya \u00e7ap\u0131ndaki t\u00fcketicilerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 daha iyi anlamam\u0131za yard\u0131mc\u0131 olarak bu do\u011frultuda daha iyi adapte olmam\u0131z\u0131 ve onlara istedikleri at\u0131\u015ft\u0131rmal\u0131klar\u0131, istedikleri yerde, zamanda ve \u015fekilde sunmaya devam etmemizi sa\u011fl\u0131yor\u201d dedi.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131nda 150\u2019den fazla \u00fclkede \u00fcr\u00fcnlerini sunan Mondel\u0113z International, at\u0131\u015ft\u0131rmal\u0131k t\u00fcketiminin kaydetti\u011fi b\u00fcy\u00fcmeyi a\u00e7\u0131klayan bir at\u0131\u015ft\u0131rmal\u0131k raporu yay\u0131nlad\u0131. Rapora g\u00f6re, Covid-19 salg\u0131n\u0131yla birlikte gelen karantina s\u00fcre\u00e7lerinde at\u0131\u015ft\u0131rmal\u0131klar birer rahatlama, ba\u011f kurma ve topluluk olu\u015fturma olana\u011f\u0131 olarak de\u011ferlendiriliyor. Yap\u0131lan ara\u015ft\u0131rma t\u00fcketicilerin ayn\u0131 zamanda sa\u011fl\u0131k, beslenme ve duygusal sa\u011fl\u0131k duyarl\u0131l\u0131\u011f\u0131 \u00e7er\u00e7evesinde bilin\u00e7li t\u00fcketime odakland\u0131\u011f\u0131n\u0131 do\u011fruluyor. Mondel\u0113z International, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/atistirmalik-tuketimi.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pandemi, At\u0131\u015ft\u0131rmal\u0131k T\u00fcketimini Artt\u0131rd\u0131 - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2698\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandemi, At\u0131\u015ft\u0131rmal\u0131k T\u00fcketimini Artt\u0131rd\u0131 - GPD\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnya \u00e7ap\u0131nda 150\u2019den fazla \u00fclkede \u00fcr\u00fcnlerini sunan Mondel\u0113z International, at\u0131\u015ft\u0131rmal\u0131k t\u00fcketiminin kaydetti\u011fi b\u00fcy\u00fcmeyi a\u00e7\u0131klayan bir at\u0131\u015ft\u0131rmal\u0131k raporu yay\u0131nlad\u0131. Rapora g\u00f6re, Covid-19 salg\u0131n\u0131yla birlikte gelen karantina s\u00fcre\u00e7lerinde at\u0131\u015ft\u0131rmal\u0131klar birer rahatlama, ba\u011f kurma ve topluluk olu\u015fturma olana\u011f\u0131 olarak de\u011ferlendiriliyor. Yap\u0131lan ara\u015ft\u0131rma t\u00fcketicilerin ayn\u0131 zamanda sa\u011fl\u0131k, beslenme ve duygusal sa\u011fl\u0131k duyarl\u0131l\u0131\u011f\u0131 \u00e7er\u00e7evesinde bilin\u00e7li t\u00fcketime odakland\u0131\u011f\u0131n\u0131 do\u011fruluyor. 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