{"id":2657,"date":"2021-01-04T11:45:26","date_gmt":"2021-01-04T11:45:26","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2657"},"modified":"2021-02-05T12:58:28","modified_gmt":"2021-02-05T12:58:28","slug":"satis-fonksiyonu-cinsiyet-dengesi-arastirmasi-sonuclandi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2657","title":{"rendered":"Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 Sonu\u00e7land\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2657\" class=\"elementor elementor-2657\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>Sat\u0131\u015f fonksiyonunun, gen\u00e7lerin ve kad\u0131nlar\u0131n kariyer tercihinde \u00f6ncelikli konuma gelmesi misyonuyla faaliyetlerine devam eden Sales Network Toplulu\u011fu\u2019nun ger\u00e7ekle\u015ftirdi\u011fi Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 tamamland\u0131. Sat\u0131\u015f d\u00fcnyas\u0131na \u00f6zel olmas\u0131 ve farkl\u0131 sekt\u00f6rleri kapsamas\u0131 sebebiyle olduk\u00e7a de\u011ferli olan ara\u015ft\u0131rma, sat\u0131\u015f ve y\u00f6netim kademelerinde kad\u0131nlar i\u00e7in kariyer f\u0131rsatlar\u0131n\u0131 da g\u00f6steriyor. <\/strong><\/span><\/h3><p><span style=\"color: #000000;\">\u00dc\u00e7 ayl\u0131k s\u00fcrede tamamlanan ve Sales Network Toplulu\u011fu ekosisteminde yer alan 44 \u015firketin kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada, FMCG sekt\u00f6r\u00fc, %19 ile sat\u0131\u015f departman\u0131nda ve %11 ile sat\u0131\u015fta y\u00f6netim kademesinde kad\u0131n \u00e7al\u0131\u015fan oran\u0131n en d\u00fc\u015f\u00fck \u00f6l\u00e7\u00fcmlendi\u011fi sekt\u00f6r oldu. Ara\u015ft\u0131rman\u0131n ba\u015fka bir sonucuna g\u00f6re ise, \u201cdi\u011fer\u201d olarak tan\u0131mlanan heterojen grup d\u0131\u015far\u0131da b\u0131rak\u0131ld\u0131\u011f\u0131nda, hizmet sekt\u00f6r\u00fc, %49 ile sat\u0131\u015f departman\u0131nda ve %37 ile sat\u0131\u015fta y\u00f6netim kademesinde kad\u0131n \u00e7al\u0131\u015fan oran\u0131yla en y\u00fcksek sonu\u00e7lara sahip sekt\u00f6r. <\/span><\/p><p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-2659 alignleft\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin-1-300x107.jpg\" alt=\"\" width=\"452\" height=\"161\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin-1-300x107.jpg 300w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin-1-768x274.jpg 768w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin-1-696x248.jpg 696w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin-1.jpg 850w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/>Perakende sekt\u00f6r\u00fc ise %37 ile sat\u0131\u015f departman\u0131nda kad\u0131n oran\u0131 \u201cdi\u011fer\u201d ve \u201chizmet\u201d sekt\u00f6rlerinden sonra en y\u00fcksek s\u0131rada yer al\u0131rken, sat\u0131\u015fta y\u00f6netim kademesinde \u00e7al\u0131\u015fan kad\u0131n oran\u0131nda FMCG\u2019den sonra %22 ile en d\u00fc\u015f\u00fck sekt\u00f6rlerden biri oldu. Perakende sekt\u00f6r\u00fcnde sat\u0131\u015f departman\u0131nda kad\u0131n oran\u0131n\u0131 etkileyen \u00f6nemli unsurun saha ekiplerinin oldu\u011fu da yine sonu\u00e7larda g\u00f6r\u00fcld\u00fc.<\/span><\/p><p><span style=\"color: #000000;\">Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131\u2019n\u0131n bu kapsamda ilk kez T\u00fcrkiye\u2019de yap\u0131ld\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Sales Network Toplulu\u011fu\u2019nun kurucusu Erg\u00fcn G\u00fcler: \u201cAra\u015ft\u0131rman\u0131n farkl\u0131 sekt\u00f6rleri kapsamas\u0131n\u0131 \u00e7e\u015fitlilik a\u00e7\u0131s\u0131ndan \u00e7ok de\u011ferli buluyorum. Ara\u015ft\u0131rmaya kat\u0131lan t\u00fcm \u015firketlere te\u015fekk\u00fcr ederim. Sat\u0131\u015f fonksiyonunda kad\u0131n-erkek dengesi ve gen\u00e7ler \u00f6zelinde yapaca\u011f\u0131m\u0131z ara\u015ft\u0131rmalar\u0131m\u0131zla fark\u0131ndal\u0131k yaratmaya devam edece\u011fiz. Bu kapsamda \u00fcye \u015firketlerimizle ve \u00fcniversitelerle yeni \u00e7al\u0131\u015fmalar\u0131m\u0131z olacak\u201d dedi.<\/span><\/p><p><span style=\"color: #000000;\">G\u00fcler s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cSosyal hayat\u0131m\u0131zda sat\u0131n alma kararlar\u0131n\u0131n kad\u0131nlar taraf\u0131ndan verildi\u011fi a\u00e7\u0131k\u00e7a g\u00f6r\u00fclmesine ra\u011fmen, sat\u0131\u015f karar mekanizmalar\u0131n\u0131n a\u011f\u0131rl\u0131kl\u0131 olarak erkeklerden olu\u015fmas\u0131n\u0131n \u00e7eli\u015fkili oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Dolay\u0131s\u0131yla t\u00fcm sekt\u00f6r ve fonksiyonlarda kad\u0131nlar\u0131n erkekler ile e\u015fit derecede temsil edilmesinin \u00f6nemli oldu\u011funa ve \u00f6zellikle de \u00e7oklu d\u00fc\u015f\u00fcnebilme yetene\u011fine ihtiya\u00e7 duyulan sat\u0131\u015f d\u00fcnyas\u0131 i\u00e7in kad\u0131nlar\u0131n erkeklere g\u00f6re daha avantajl\u0131 oldu\u011funa inan\u0131yorum. Ancak ara\u015ft\u0131rma sonu\u00e7lar\u0131 g\u00f6steriyor ki, bizim bu beklentilerimizden \u00e7ok uzak bir noktaday\u0131z. Sales Network Toplulu\u011fu da ger\u00e7ekle\u015ftirdi\u011fi \u00e7al\u0131\u015fmalar ile sat\u0131\u015f d\u00fcnyas\u0131n\u0131n cinsiyet dengesi a\u00e7\u0131s\u0131ndan hak etti\u011fi yere gelmesi hususunda \u00f6n\u00fcm\u00fczdeki d\u00f6nemde daha aktif olacak ve yeni projelerle sat\u0131\u015f d\u00fcnyas\u0131n\u0131 desteklemeye devam edece\u011fiz.\u201d<\/span><\/p><p><span style=\"color: #000000;\">Sales Network Toplulu\u011fu sosyal projelerinden WiS Women in Sales E\u015fba\u015fkan\u0131 ve Pegasus Ticaretten Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 G\u00fcliz \u00d6zt\u00fcrk ise g\u00f6r\u00fc\u015flerini, \u201cAra\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131n da ortaya koydu\u011fu \u00fczere, sat\u0131\u015f d\u00fcnyas\u0131nda kad\u0131nlar i\u00e7in al\u0131nacak daha ne kadar yol oldu\u011funu g\u00f6rd\u00fck. Bu ara\u015ft\u0131rma ve bug\u00fcne kadar ger\u00e7ekle\u015ftirdi\u011fimiz \u00e7al\u0131\u015fmalar\u0131m\u0131z, hakl\u0131l\u0131\u011f\u0131m\u0131z\u0131 ortaya koydu ve bundan sonra yapacaklar\u0131m\u0131z i\u00e7in de bize g\u00fc\u00e7 verdi. \u00c7\u00fcnk\u00fc biliyoruz ki denge demek, \u00e7e\u015fitlilik demek; \u00e7e\u015fitlilik demek, daha verimli, daha yarat\u0131c\u0131, daha yenilik\u00e7i \u00fcr\u00fcn ve hizmetler yaratmak demek. Dolay\u0131s\u0131yla topluluk olarak gelecekte sat\u0131\u015fta kad\u0131n say\u0131s\u0131n\u0131 artt\u0131rmak ve dengeyi bulmak i\u00e7in yapaca\u011f\u0131m\u0131z \u00e7ok i\u015f var ve bunu rakamlarla da teyit etmi\u015f olmaktan memnuniyet duyuyorum\u201d \u015feklinde payla\u015ft\u0131.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sat\u0131\u015f fonksiyonunun, gen\u00e7lerin ve kad\u0131nlar\u0131n kariyer tercihinde \u00f6ncelikli konuma gelmesi misyonuyla faaliyetlerine devam eden Sales Network Toplulu\u011fu\u2019nun ger\u00e7ekle\u015ftirdi\u011fi Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 tamamland\u0131. Sat\u0131\u015f d\u00fcnyas\u0131na \u00f6zel olmas\u0131 ve farkl\u0131 sekt\u00f6rleri kapsamas\u0131 sebebiyle olduk\u00e7a de\u011ferli olan ara\u015ft\u0131rma, sat\u0131\u015f ve y\u00f6netim kademelerinde kad\u0131nlar i\u00e7in kariyer f\u0131rsatlar\u0131n\u0131 da g\u00f6steriyor. \u00dc\u00e7 ayl\u0131k s\u00fcrede tamamlanan ve Sales Network Toplulu\u011fu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 Sonu\u00e7land\u0131 - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2657\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 Sonu\u00e7land\u0131 - GPD\" \/>\n<meta property=\"og:description\" content=\"Sat\u0131\u015f fonksiyonunun, gen\u00e7lerin ve kad\u0131nlar\u0131n kariyer tercihinde \u00f6ncelikli konuma gelmesi misyonuyla faaliyetlerine devam eden Sales Network Toplulu\u011fu\u2019nun ger\u00e7ekle\u015ftirdi\u011fi Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 tamamland\u0131. Sat\u0131\u015f d\u00fcnyas\u0131na \u00f6zel olmas\u0131 ve farkl\u0131 sekt\u00f6rleri kapsamas\u0131 sebebiyle olduk\u00e7a de\u011ferli olan ara\u015ft\u0131rma, sat\u0131\u015f ve y\u00f6netim kademelerinde kad\u0131nlar i\u00e7in kariyer f\u0131rsatlar\u0131n\u0131 da g\u00f6steriyor. \u00dc\u00e7 ayl\u0131k s\u00fcrede tamamlanan ve Sales Network Toplulu\u011fu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=2657\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-04T11:45:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-05T12:58:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2167\" \/>\n\t<meta property=\"og:image:height\" content=\"1445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2657#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2657\"},\"author\":{\"name\":\"H\u00fcnkar G\u00f6rel\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\"},\"headline\":\"Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 Sonu\u00e7land\u0131\",\"datePublished\":\"2021-01-04T11:45:26+00:00\",\"dateModified\":\"2021-02-05T12:58:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2657\"},\"wordCount\":678,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2657#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2021\/01\/sales-network-kadin.jpg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2657\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=2657\",\"name\":\"Sat\u0131\u015f Fonksiyonu Cinsiyet Dengesi Ara\u015ft\u0131rmas\u0131 Sonu\u00e7land\u0131 - 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