{"id":2378,"date":"2020-11-18T06:23:41","date_gmt":"2020-11-18T06:23:41","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2378"},"modified":"2021-02-05T12:58:28","modified_gmt":"2021-02-05T12:58:28","slug":"dunya-ekonomik-forumundan-carpici-analizler-2","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2378","title":{"rendered":"Global E-Ticaret Trendleri: Yeni Normale Dair \u00d6ng\u00f6r\u00fcler"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2378\" class=\"elementor elementor-2378\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>Alka\u015f taraf\u0131ndan d\u00fczenlenen ve Digital Network Alka\u015f\u2019ta ger\u00e7ekle\u015fen FutureCommerce360\u2019ta, Yeni Normal\u2019in ba\u015far\u0131l\u0131 E-Ticaret stratejileri \u00fczerine i\u00e7g\u00f6r\u00fclerini payla\u015fan Nielsen E-Ticaret Asya Lideri Ji Hyuk Park ve Nielsen APAC EEMEA T\u00fcrkiye Analitik Dan\u0131\u015fmanl\u0131k K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan, E-Ticaret alan\u0131nda analitik \u00e7al\u0131\u015fmalar\u0131n \u00f6nemini vurgulad\u0131lar. <\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Covid-19 pandemisiyle birlikte t\u00fcm d\u00fcnyada t\u00fcketici harcamalar\u0131n\u0131n dura\u011fanla\u015ft\u0131\u011f\u0131n\u0131, buna kar\u015f\u0131l\u0131k E-Ticaret\u2019in ciddi bir ivme kazand\u0131\u011f\u0131n\u0131 belirten Nielsen E-Ticaret Asya Lideri Ji Hyuk Park, Yeni Normal\u2019de kazanmak i\u00e7in E-Ticaret stratejilerinin tekrar \u015fekillendirilmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. T\u00fcketici tercihinin online\u2019a y\u00f6nelmesiyle birlikte pandemi s\u00fcrecinde t\u00fcm d\u00fcnyada E-Ticaret\u2019in \u00f6nemli bir geli\u015fim i\u00e7inde oldu\u011funu s\u00f6yleyen Ji Hyuk Park, bu b\u00fcy\u00fcme d\u00f6nemini karl\u0131 bir \u015fekilde de\u011ferlendirmek isteyen t\u00fcm oyuncular\u0131n stratejilerini g\u00f6zden ge\u00e7irmeleri gerekti\u011fini belirtti.<\/span><\/p><p><span style=\"color: #000000;\">Temel stratejinin trafik, geri d\u00f6n\u00fc\u015f oran\u0131 ve sepet b\u00fcy\u00fckl\u00fc\u011f\u00fc fakt\u00f6rlerinde kazanmak oldu\u011funu belirten Didem \u015eekerel Erdo\u011fan ve Ji Hyuk Park, bu eksende 6 ba\u015fl\u0131k olarak \u015funlar\u0131 s\u0131ralad\u0131: T\u00fcketici davran\u0131\u015flar\u0131 ekseninde kategorilerin yeniden tan\u0131mlanmas\u0131; ileti\u015fim i\u00e7in geli\u015fen dijital kanallar \u00fczerine yo\u011funla\u015f\u0131lmas\u0131 (sosyal medya, Youtube vb.); t\u00fcketici i\u00e7in birim fiyat\u0131n daha \u015feffaf hale getirilmesi; canl\u0131 yay\u0131nda sat\u0131\u015f (live streaming); geli\u015fen \u00fcr\u00fcn-fiyat tercihleri ekseninde asortman (premium \u00fcr\u00fcnler vb.) ve online\u2019a\/\u00fcyeli\u011fe \u00f6zel \u00fcr\u00fcn asortman\u0131 olu\u015fturmak.<\/span><br \/><span style=\"color: #000000;\">Nielsen i\u00e7g\u00f6r\u00fclerine g\u00f6re E-Ticaret geli\u015fiminin t\u00fcm d\u00fcnyada en ileri a\u015famalar\u0131n\u0131 ya\u015famakta olan \u00c7in ve Kore pazarlar\u0131ndan zengin \u00f6rnekler payla\u015fan Ji Hyuk Park, bu i\u00e7g\u00f6r\u00fclerin geli\u015fen di\u011fer pazarlar i\u00e7in de \u0131\u015f\u0131k tutaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/span><\/p><p><span style=\"color: #000000;\">FutureCommerce360\u2019ta konu\u015fan Nielsen APAC EEMEA T\u00fcrkiye Analitik Dan\u0131\u015fmanl\u0131k K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan \u201cNielsen\u2019in verilerine g\u00f6re, T\u00fcrkiye\u2019de pandemi \u00f6ncesi d\u00f6nemde de h\u0131zl\u0131 olan online FMCG b\u00fcy\u00fcmesi, pandemi ve Yeni Normal\u2019de adeta u\u00e7u\u015fa ge\u00e7ti. Pandemi \u00f6ncesi %57 olan online FMCG b\u00fcy\u00fcmesi, Covid-19 d\u00f6neminde %159, Yeni Normal\u2019de ise %130 olarak ger\u00e7ekle\u015fti. Avrupa\u2019da ise bu oran, pandemi \u00f6ncesi %9 seviyelerindeyken Covid-19 d\u00f6neminde %65, Yeni Normal\u2019de ise %46 \u015feklinde oldu. Bu da s\u00f6z konusu s\u00fcre\u00e7te \u00fclkemizde online FMCG b\u00fcy\u00fcmesinin Avrupa\u2019n\u0131n \u00e7ok daha \u00fczerinde seyretti\u011fini g\u00f6steriyor\u201d dedi.<\/span><\/p><p><span style=\"color: #000000;\">Didem \u015eekerel Erdo\u011fan \u201cYeni Normal\u2019de en h\u0131zl\u0131 b\u00fcy\u00fcyen online FMCG kategorileri a\u011fda ve t\u00fcy d\u00f6k\u00fcc\u00fcler, sa\u00e7 boyas\u0131, \u00e7ay, haz\u0131r kahve, sa\u00e7 kremi, di\u015f macunu, T\u00fcrk kahvesi, hamile &amp; emziren ek besinleri, hijyenik pedler ve \u00e7ama\u015f\u0131r suyu oldu. En h\u0131zl\u0131 b\u00fcy\u00fcmeyi g\u00f6steren a\u011fda ve t\u00fcy d\u00f6k\u00fcc\u00fclerde pandemi \u00f6ncesi %53 olan online sat\u0131\u015f cirosu b\u00fcy\u00fcmesi, Covid-19 d\u00f6neminde %670\u2019e y\u00fckselirken, Yeni Normal d\u00f6neminde ise %351 oldu. B\u00fcy\u00fcyen 10 kategoriden 3\u2019\u00fcn\u00fcn g\u0131da kategorisi olmas\u0131 ise dikkat \u00e7ekti\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Global pazarlarda Covid-19 pandemisiyle birlikte FMCG pazar\u0131 i\u00e7inde E-Ticaret paylar\u0131n\u0131n ciddi bir art\u0131\u015f kaydetti\u011fine dikkat \u00e7eken Didem \u015eekerel Erdo\u011fan, E-Ticaret pay\u0131n\u0131n pandemi \u00f6ncesi d\u00f6nemle k\u0131yasland\u0131\u011f\u0131nda ABD\u2019de 6 puan art\u0131\u015fla %15\u2019e, Meksika\u2019da 9 puan art\u0131\u015fla %12\u2019ye, Birle\u015fik Krall\u0131k\u2019ta 7 puan art\u0131\u015fla %13\u2019e, \u00c7in\u2019de 5 puan art\u0131\u015fla %30\u2019a ve Kore\u2019de 4 puan art\u0131\u015fla %22\u2019ye y\u00fckseldi\u011fini belirtti. T\u00fcrkiye pazar\u0131nda da ivmeli art\u0131\u015f trendinin g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc belirten Didem \u015eekerel Erdo\u011fan, FMCG pazar\u0131 i\u00e7indeki E-Ticaret pay\u0131n\u0131n 2 puan art\u0131\u015fla %4\u2019e y\u00fckseldi\u011fini payla\u015ft\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Perakendeci Analiti\u011fi \u00e7al\u0131\u015fmalar\u0131n\u0131n offline\u2019da oldu\u011fu kadar online kanalda da \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekerek devam eden Didem \u015eekerel Erdo\u011fan, online perakendecilerin stratejilerini kurarken Perakendeci Analiti\u011fi boyutundan daha \u00e7ok yararlanmalar\u0131n\u0131n \u00f6nemini vurgulad\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Online t\u00fcketici davran\u0131\u015flar\u0131yla ilgili \u00e7arp\u0131c\u0131 i\u00e7g\u00f6r\u00fcler payla\u015fan Didem \u015eekerel Erdo\u011fan, offline kanala nazaran online\u2019daki fiyat hassasiyetinin \u00e7ok daha y\u00fcksek oldu\u011funu; t\u00fcketicilerin ayn\u0131 \u00fcr\u00fcn i\u00e7in online kanalda daha az fiyat \u00f6deme e\u011filiminde olduklar\u0131n\u0131 ve t\u00fcketicilerin online\u2019da daha b\u00fcy\u00fck gramajl\u0131 \u00fcr\u00fcnleri tercih etti\u011fini belirtti.<\/span><\/p><p><span style=\"color: #000000;\">T\u00fcm bu farkl\u0131l\u0131klar\u0131n karl\u0131 bir \u015fekilde de\u011ferlendirilmesi i\u00e7in Perakendeci Analiti\u011fi \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131lmas\u0131 gerekti\u011fini belirten Didem \u015eekerel Erdo\u011fan, E-Ticaret kanal\u0131n\u0131n sundu\u011fu kolayl\u0131k, g\u00fcvenlik gibi di\u011fer faydalar\u0131n da s\u00fcrekli bi\u00e7imde vurgulanmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alka\u015f taraf\u0131ndan d\u00fczenlenen ve Digital Network Alka\u015f\u2019ta ger\u00e7ekle\u015fen FutureCommerce360\u2019ta, Yeni Normal\u2019in ba\u015far\u0131l\u0131 E-Ticaret stratejileri \u00fczerine i\u00e7g\u00f6r\u00fclerini payla\u015fan Nielsen E-Ticaret Asya Lideri Ji Hyuk Park ve Nielsen APAC EEMEA T\u00fcrkiye Analitik Dan\u0131\u015fmanl\u0131k K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan, E-Ticaret alan\u0131nda analitik \u00e7al\u0131\u015fmalar\u0131n \u00f6nemini vurgulad\u0131lar. Covid-19 pandemisiyle birlikte t\u00fcm d\u00fcnyada t\u00fcketici harcamalar\u0131n\u0131n dura\u011fanla\u015ft\u0131\u011f\u0131n\u0131, buna kar\u015f\u0131l\u0131k E-Ticaret\u2019in ciddi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/11\/nielsen-didem-erdogan-scaled.jpg","author_info":{"display_name":"H\u00fcnkar G\u00f6rel","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global E-Ticaret Trendleri: Yeni Normale Dair \u00d6ng\u00f6r\u00fcler - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2378\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global E-Ticaret Trendleri: Yeni Normale Dair \u00d6ng\u00f6r\u00fcler - GPD\" \/>\n<meta property=\"og:description\" content=\"Alka\u015f taraf\u0131ndan d\u00fczenlenen ve Digital Network Alka\u015f\u2019ta ger\u00e7ekle\u015fen FutureCommerce360\u2019ta, Yeni Normal\u2019in ba\u015far\u0131l\u0131 E-Ticaret stratejileri \u00fczerine i\u00e7g\u00f6r\u00fclerini payla\u015fan Nielsen E-Ticaret Asya Lideri Ji Hyuk Park ve Nielsen APAC EEMEA T\u00fcrkiye Analitik Dan\u0131\u015fmanl\u0131k K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan, E-Ticaret alan\u0131nda analitik \u00e7al\u0131\u015fmalar\u0131n \u00f6nemini vurgulad\u0131lar. Covid-19 pandemisiyle birlikte t\u00fcm d\u00fcnyada t\u00fcketici harcamalar\u0131n\u0131n dura\u011fanla\u015ft\u0131\u011f\u0131n\u0131, buna kar\u015f\u0131l\u0131k E-Ticaret\u2019in ciddi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=2378\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T06:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-05T12:58:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/11\/nielsen-didem-erdogan-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00fcnkar G\u00f6rel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2378#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2378\"},\"author\":{\"name\":\"H\u00fcnkar G\u00f6rel\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/a509599b6fcfa3d743530309969de5e6\"},\"headline\":\"Global E-Ticaret Trendleri: Yeni Normale Dair \u00d6ng\u00f6r\u00fcler\",\"datePublished\":\"2020-11-18T06:23:41+00:00\",\"dateModified\":\"2021-02-05T12:58:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2378\"},\"wordCount\":826,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2378#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/11\/nielsen-didem-erdogan-scaled.jpg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2378\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=2378\",\"name\":\"Global E-Ticaret Trendleri: Yeni Normale Dair \u00d6ng\u00f6r\u00fcler - 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