{"id":2324,"date":"2020-09-22T08:37:45","date_gmt":"2020-09-22T08:37:45","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2324"},"modified":"2021-02-05T12:58:28","modified_gmt":"2021-02-05T12:58:28","slug":"alisverise-ayrilan-surenin-yuzde-60i-onlineda-harcaniyor","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2324","title":{"rendered":"Al\u0131\u015fveri\u015fe Ayr\u0131lan S\u00fcrenin Y\u00fczde 60\u2019\u0131 Online\u2019da Harcan\u0131yor"},"content":{"rendered":"<h3 class=\"p1\"><b>Google ve Ipsos\u2019un ger\u00e7ekle\u015ftirdi\u011fi Global Perakende Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, T\u00fcrkiye&#8217;deki t\u00fcketicilerin y\u00fczde 72\u2019si do\u011fru se\u00e7imi yapt\u0131\u011f\u0131ndan emin olmak i\u00e7in al\u0131\u015fveri\u015ften \u00f6nce internette ara\u015ft\u0131rma yap\u0131yor. T\u00fcketiciler al\u0131\u015fveri\u015fe ay\u0131rd\u0131klar\u0131 zaman\u0131n y\u00fczde 60&#8217;\u0131n\u0131 internette harc\u0131yor. <\/b><\/h3>\n<p class=\"p1\">T\u00fcrkiye\u2019deki t\u00fcketicilerin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 inceleyen Google ve Ipsos, yapt\u0131klar\u0131 Global Perakende Ara\u015ft\u0131rmas\u0131 ile T\u00fcrkiye\u2019deki t\u00fcketicilerin \u00fc\u00e7te ikisinden fazlas\u0131n\u0131n do\u011fru sat\u0131n alma yapt\u0131\u011f\u0131ndan emin olmak i\u00e7in, \u00f6ncelikle internette ara\u015ft\u0131rma yapt\u0131klar\u0131n\u0131 ortaya koydu. Ara\u015ft\u0131rma, bahsedilen t\u00fcketicilerin al\u0131\u015fveri\u015fe ay\u0131rd\u0131klar\u0131 zaman\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131 internete harcad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p class=\"p1\"><b>M\u00fc\u015fteri Sadakati Dijitalde <\/b><\/p>\n<p class=\"p1\">Al\u0131\u015fveri\u015f tercihlerinin de\u011fi\u015fiklik g\u00f6sterdi\u011fi g\u00fcn\u00fcm\u00fczde i\u015fletmeler, \u015firketlerini ve \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in daha proaktif davranmak ve internette seslerini duyurmak zorundalar. Rekabette \u00f6nc\u00fc \u015firketler 7 g\u00fcn 24 saat gelen talepleri kar\u015f\u0131l\u0131yor, \u00e7\u0131kan d\u00f6nemsel f\u0131rsatlar\u0131 ka\u00e7\u0131rm\u0131yorlar. \u0130\u015fletmelerin bu denli verimli ve durmaks\u0131z\u0131n sat\u0131\u015f yapabiliyor, daha da \u00f6nemlisi sad\u0131k bir m\u00fc\u015fteri kitlesi yaratabiliyor olmas\u0131n\u0131n nedenlerinin ba\u015f\u0131nda ise dijital pazarlama geliyor.<\/p>\n<p class=\"p1\"><b>M\u00fc\u015fterilerin Y\u00fczde 68\u2019i Promosyon Bekliyor<\/b><\/p>\n<p class=\"p1\">Dijital pazarlama ara\u00e7lar\u0131, g\u00fcn\u00fcm\u00fcz\u00fcn yo\u011fun rekabet \u015fartlar\u0131nda i\u015fletmelere veri setleri olu\u015fturarak, onlar\u0131n rekabet g\u00fcc\u00fcn\u00fc \u00fcst seviyeye \u00e7\u0131kart\u0131yor. Verileri do\u011fru okuyabilen i\u015fletmeler b\u00fcy\u00fcrken kullanamayanlar ise geride kal\u0131yor. Konuyla ilgili bilgiler veren EG Bili\u015fim CEO\u2019su G\u00f6khan B\u00fclb\u00fcl, verileri do\u011fru toplama ve bunlar\u0131 i\u015fleyerek m\u00fc\u015fteri kazanma konusunda, \u00f6zellikle KOB\u0130\u2019lerin daha proaktif davranmalar\u0131 gerekti\u011fine dikkat \u00e7ekiyor. B\u00fclb\u00fcl s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcr\u00fcyor: \u201cG\u00fcn\u00fcm\u00fcz m\u00fc\u015fterisinin talepleri y\u00fcksek, alternatifleri ise \u00e7ok. Dolay\u0131s\u0131yla i\u015fletmeler dijital pazarlama ara\u00e7lar\u0131 ile veri bazl\u0131 pazarlama ara\u00e7lar\u0131yla hedef kitleye ula\u015fmal\u0131lar. Google ve Ipsos\u2019un ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmada, k\u00fcresel \u00f6l\u00e7ekte t\u00fcketicilerin y\u00fczde 68\u2019inin bir \u00f6nceki al\u0131\u015fveri\u015flerine \u00f6zel promosyonlar veya f\u0131rsatlar bekledi\u011fi vurgusu dikkat \u00e7ekici. \u0130\u015fletmeler bu talebi yeni bir kampanya ile kar\u015f\u0131layabilirler. 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T\u00fcketiciler al\u0131\u015fveri\u015fe ay\u0131rd\u0131klar\u0131 zaman\u0131n y\u00fczde 60&#8217;\u0131n\u0131 internette harc\u0131yor. 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