{"id":2184,"date":"2020-07-07T10:50:59","date_gmt":"2020-07-07T10:50:59","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2184"},"modified":"2021-02-05T12:58:45","modified_gmt":"2021-02-05T12:58:45","slug":"pandemi-doneminde-turkiyede-fmcg-satislari-avrupanin-uzerinde-artti","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2184","title":{"rendered":"Pandemi D\u00f6neminde T\u00fcrkiye\u2019de FMCG Sat\u0131\u015flar\u0131 Avrupa\u2019n\u0131n \u00dczerinde Artt\u0131"},"content":{"rendered":"\t\t
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D\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rma \u015firketlerinden Nielsen, t\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan Covid-19 pandemisinin Avrupa ve T\u00fcrkiye\u2019deki seyrine ili\u015fkin verileri payla\u015ft\u0131. T\u00fcrkiye\u2019de g\u0131da perakendecilerinin Avrupa\u2019ya k\u0131yasla daha ba\u015far\u0131l\u0131 bir stok ve tedarik zinciri y\u00f6netimi sergiledi\u011fini vurgulayan Nielsen, bunun kar\u015f\u0131l\u0131\u011f\u0131nda pandemi d\u00f6neminde T\u00fcrkiye\u2019nin S\u00fcpermarket ve E-Ticaret kanallar\u0131nda daha y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131 kaydetti\u011finin alt\u0131n\u0131 \u00e7izdi. <\/strong><\/span><\/h3>

Nielsen, Covid-19 (Koronavir\u00fcs) Pandemisinin Avrupa ve T\u00fcrkiye\u2019deki seyrine ili\u015fkin fiziksel ve online sat\u0131\u015f verilerini a\u00e7\u0131klad\u0131. Bilindi\u011fi \u00fczere T\u00fcrkiye\u2019de ilk Korona Vir\u00fcs vakas\u0131, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan 10 Mart\u2019ta a\u00e7\u0131klanm\u0131\u015ft\u0131. \u201cAvrupa ve T\u00fcrkiye\u2019de s\u00fcpermarket FMCG sat\u0131\u015flar\u0131 pandemi ile birlikte artt\u0131\u201d Nielsen Avrupa verilerini payla\u015fan Nielsen T\u00fcrkiye Genel Mu\u0308du\u0308ru\u0308 Didem \u015eekerel Erdo\u011fan, \u201cAvrupa\u2019da Koronavir\u00fcs \u00f6ncesi d\u00f6nem\u201d olarak tan\u0131mlanabilecek d\u00f6nem olan y\u0131l\u0131n ilk 8 haftas\u0131nda, en b\u00fcy\u00fck 15 Avrupa \u00fclkesinde zincir marketlerde sigara ve alkol hari\u00e7 toplam FMCG b\u00fcy\u00fcmesinin %4 oldu\u011funu belirtti. Didem \u015eekerel Erdo\u011fan \u201cBu rakam\u0131n, pandemi d\u00f6nemine tekab\u00fcl eden m\u00fcteakip 14 haftada ortalama %13 olarak ger\u00e7ekle\u015fti\u011fini g\u00f6rmekteyiz. \u00c7ok \u00e7arp\u0131c\u0131 bir art\u0131\u015f ger\u00e7ekle\u015fti\u201d diye konu\u015ftu.<\/span><\/p>

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Kategori detaylar\u0131n\u0131 da aktaran Didem \u015eekerel Erdo\u011fan, Avrupa genelinde ciro art\u0131\u015f\u0131 bak\u0131m\u0131ndan \u00f6ne \u00e7\u0131kan ilk 10 kategorinin El Dezenfektanlar\u0131 (%689), Koruyucu Eldiven (%110), Un (%96), Sabun (%85), \u0130\u015flenmi\u015f Et (%54), Ev Temizleyicileri (%49), Noodle (%47), \u00c7ama\u015f\u0131r Suyu (%47), Toz Tatl\u0131lar (%41) ve Sal\u00e7a (%41) oldu\u011funu a\u00e7\u0131klad\u0131. \u015eekerel Erdo\u011fan, \u201cBu b\u00fcy\u00fcme rakamlar\u0131n\u0131, y\u0131l\u0131n ilk 8 haftas\u0131yla, yani Avrupa\u2019da Koronavir\u00fcs \u00f6ncesi d\u00f6neminin \u00e7o\u011funlukla tek haneli rakamlar\u0131yla k\u0131yaslayacak olursak, Koronavir\u00fcs g\u00fcndeminin Avrupa\u2019da bu kategoriler \u00fczerinde ne denli b\u00fcy\u00fck bir etki yapt\u0131\u011f\u0131n\u0131 g\u00f6rebiliriz\u201d diye konu\u015ftu.<\/span><\/p>

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\u201cTu\u0308rkiye\u2019de FMCG B\u00fcy\u00fcmesi Avrupa\u2019n\u0131n \u00dczerinde Ger\u00e7ekle\u015fti\u201d<\/span><\/strong>
Koronavir\u00fcs \u00f6ncesi ve vir\u00fcs d\u00f6nemine ili\u015fkin T\u00fcrkiye verilerini de payla\u015fan Nielsen T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc\u0308 Didem \u015eekerel Erdo\u011fan, T\u00fcrkiye\u2019de Koronavir\u00fcs \u00f6ncesi d\u00f6nem olan y\u0131l\u0131n ilk 10 haftas\u0131nda zincir marketlerde sigara ve alkol hari\u00e7 toplam FMCG b\u00fcy\u00fcmesinin %19 oldu\u011funu, takip eden 13 haftal\u0131k pandemi d\u00f6neminde ise bu art\u0131\u015f\u0131n %36 olarak ger\u00e7ekle\u015fti\u011fini belirtti.<\/span><\/p>

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Didem \u015eekerel Erdo\u011fan, \u201cT\u00fcrkiye\u2019de g\u0131da perakendecilerinin pandemi performans\u0131na bakt\u0131\u011f\u0131m\u0131zda, Avrupa\u2019ya ve hatta ABD\u2019ye k\u0131yasla daha ba\u015far\u0131l\u0131 bir stok ve tedarik zinciri y\u00f6netimi sergilediklerini g\u00f6rmekteyiz. Bu performans sonucunda, pandemi d\u00f6neminde T\u00fcrkiye\u2019nin gerek S\u00fcpermarket gerekse de E-Ticaret kanallar\u0131nda daha y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131 kaydetti\u011fini g\u00f6rmekteyiz\u201d diye konu\u015ftu.<\/span>
T\u00fcrkiye \u00f6zelinde de kategori detaylar\u0131n\u0131 aktaran \u015eekerel Erdo\u011fan, pandeminin ilk 10 haftas\u0131nda ciro art\u0131\u015f\u0131 bak\u0131m\u0131ndan Hijyen, Temel G\u0131da ve Ev Bak\u0131m kategorilerinin ba\u015f\u0131 \u00e7ekti\u011fini belirtti. Didem \u015eekerel Erdo\u011fan, ciro art\u0131\u015f\u0131 bak\u0131m\u0131ndan en \u00e7ok \u00f6ne \u00e7\u0131kan ilk 10 kategorinin Maya (%351), Kolonya (%305), Un (%169), Pi\u015firme Yard\u0131mc\u0131lar\u0131 (%125), Tur\u015fukur&Re\u00e7el-Yap (%112), Dondurulmu\u015f G\u0131da (%107), Toz Tatl\u0131lar (%100), Kek Kar\u0131\u015f\u0131m\u0131 (%97), A\u011fda ve T\u00fcy D\u00f6k\u00fcc\u00fcler (%95) ve Sa\u00e7 Boyas\u0131 (%94) oldu\u011funu a\u00e7\u0131klad\u0131.<\/span><\/p>

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\u201cPandemi D\u00f6neminde Evde Yemek Yapma Oran\u0131 Artt\u0131\u201d<\/span><\/strong>
Nielsen\u2019in Nisan ay\u0131nda, d\u00fcnyan\u0131n 73 \u00fclkesinde ayn\u0131 anda ger\u00e7ekle\u015ftirdi\u011fi Koronavir\u00fcs\u00fcn Global T\u00fcketiciler \u00dczerindeki Etkileri Ara\u015ft\u0131rmas\u0131, t\u00fcketicilerin evde daha fazla vakit ge\u00e7irmesi ile birlikte evde yemek haz\u0131rl\u0131\u011f\u0131n\u0131n \u00e7ok \u00f6nemli bir aktivite haline geldi\u011fini g\u00f6steriyor. T\u00fcrk T\u00fcketicilerinin %80\u2019i Koronavir\u00fcs sonras\u0131 evde daha s\u0131k yemek yapt\u0131klar\u0131n\u0131 ve yediklerini belirtiyor. Bu oran %54 olan Avrupa ortalamas\u0131n\u0131n ve %51 olan d\u00fcnya ortalamas\u0131n\u0131n \u00e7ok \u00fcst\u00fcnde.<\/span><\/p>

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Makarna, Un, Maya gibi kategorilerdeki h\u0131zl\u0131 b\u00fcy\u00fcme t\u00fcketicilerin d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de \u201ccomfort food\u201da y\u00f6neliminin sinyallerini veriyor. \u201cComfort food\u201d ge\u00e7mi\u015fi hat\u0131rlatan, genelde y\u00fcksek kalorili ve \u00e7ocukluk \u00e7a\u011f\u0131nda t\u00fcketilen yiyecekler i\u00e7in kullan\u0131lan bir tan\u0131mlama. T\u00fcrkiye\u2019de k\u00f6fte ve makarnadan olu\u015fan bir tabak veya kuru fasulye – pilav, \u2018comfort food\u2019 yiyeceklere \u00f6rnek g\u00f6sterilebilir. Son g\u00fcnlerde yeniden pop\u00fclerlik kazanan evde ekmek yap\u0131m\u0131n\u0131 da bu kapsamda de\u011ferlendirmek m\u00fcmk\u00fcn. K\u0131sacas\u0131 t\u00fcketicilerin belirsizlik ve endi\u015fe d\u00f6nemlerinde a\u015fina olduklar\u0131, besleyicili\u011fine ko\u015fulsuz g\u00fcvendikleri temel g\u0131dalara y\u00f6nelim g\u00f6sterdiklerini g\u00f6r\u00fcyoruz.<\/span><\/p>

\u201cPandemi D\u00f6neminde Avrupa ve T\u00fcrkiye\u2019de E-Ticaret Ciddi \u0130vme Yakalad\u0131\u201d<\/span><\/strong>
Pandemi d\u00f6neminde t\u00fcm d\u00fcnyada geli\u015fen bir kanal olarak \u00f6ne \u00e7\u0131kan E-Ticarete de de\u011finen Didem \u015eekerel Erdo\u011fan, Avrupa ve T\u00fcrkiye\u2019de FMCG Online sat\u0131\u015f b\u00fcy\u00fcme rakamlar\u0131n\u0131 payla\u015ft\u0131. Online\u2019\u0131n hem Avrupa\u2019da hem de T\u00fcrkiye\u2019de ivmeli bir b\u00fcy\u00fcme ya\u015famakta oldu\u011funun alt\u0131n\u0131 \u00e7izen Didem \u015eekerel Erdo\u011fan, T\u00fcrkiye\u2019nin bu alanda da Avrupa\u2019dan daha y\u00fcksek bir performans \u00e7izdi\u011fini vurgulad\u0131.<\/span><\/p>

\u00d6ncelikle Nielsen\u2019in Mart ay\u0131nda ger\u00e7ekle\u015ftirdi\u011fi Koronavir\u00fcs\u00fcn Global T\u00fcketiciler \u00dczerindeki Etkileri Ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na de\u011finen Didem \u015eekerel Erdo\u011fan, ara\u015ft\u0131rmaya g\u00f6re T\u00fcrk t\u00fcketicilerin %41\u2019i salg\u0131ndan sonra internetten yapt\u0131klar\u0131 G\u0131da, \u0130\u00e7ecek ve Ev Temizlik \u00dcr\u00fcnleri al\u0131\u015fveri\u015flerini artt\u0131rd\u0131\u011f\u0131n\u0131 belirtti. \u015eekerel Erdo\u011fan \u201cT\u00fcrk t\u00fcketicilerinin neredeyse yar\u0131s\u0131 (%49) bu \u00fcr\u00fcnleri internetten sat\u0131n almaya orta ve uzun vadede devam edeceklerini belirtiyor\u201d diye konu\u015ftu.<\/span><\/p>

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Pandemi \u00f6ncesi ve pandemi d\u00f6nemi Avrupa online sat\u0131\u015f verileriyle ilgili konu\u015fan \u015eekerel Erdo\u011fan \u201cAvrupa\u2019da pandemi \u00f6ncesi 8 haftada ortalama %9 b\u00fcy\u00fcme kaydeden FMCG E-Ticaret sat\u0131\u015flar\u0131n\u0131n, pandemi d\u00f6neminde ciddi bir s\u0131\u00e7rama ger\u00e7ekle\u015ftirerek %65 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6rmekteyiz\u201d yorumunda bulundu.<\/span><\/p>

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T\u00fcrkiye\u2019ye ili\u015fkin verileri de payla\u015fan Didem \u015eekerel Erdo\u011fan, Nielsen\u2019in 2019 y\u0131l\u0131 ba\u015f\u0131nda lansman\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fi ve a\u011f\u0131rl\u0131kl\u0131 olarak temizlik ve ki\u015fisel bak\u0131m kategorilerinden olu\u015fan Top 32 kategorinin verisini i\u00e7eren Nielsen E-Ticaret Paneli sonu\u00e7lar\u0131na de\u011findi. Koronavir\u00fcs g\u00fcndeminin T\u00fcrkiye\u2019de E-Ticaret sat\u0131\u015flar\u0131n\u0131 da ciddi oranda artt\u0131rd\u0131\u011f\u0131n\u0131 vurgulayan \u015eekerel Erdo\u011fan, \u201cT\u00fcrkiye\u2019de E-Ticaretin halihaz\u0131rda y\u00fcksek bir b\u00fcy\u00fcme dinami\u011fi oldu\u011funu g\u00f6rmekteyiz. \u00d6rne\u011fin pandemi \u00f6ncesi d\u00f6nem olan y\u0131l\u0131n ilk 10 haftas\u0131na bakt\u0131\u011f\u0131m\u0131zda, E-Ticaret kategorilerinin ortalama y\u0131ll\u0131k %57 gibi bir ciro b\u00fcy\u00fcmesi kaydetti\u011fine tan\u0131k oluyoruz. \u00d6te yandan Koronavir\u00fcs g\u00fcndemi, bu ivmeyi daha da artt\u0131ran bir fakt\u00f6r oldu. Nitekim, pandemi d\u00f6nemini olu\u015fturan m\u00fcteakip 12 haftada E-Ticaret sat\u0131\u015flar\u0131, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re ortalama %159 b\u00fcy\u00fcd\u00fc\u201d diye konu\u015ftu.<\/span><\/p>

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Didem \u015eekerel Erdo\u011fan, E-Ticaret kanal\u0131nda da sal\u0131n\u0131mlar olmakla birlikte, genel olarak pandemi d\u00f6nemindeki b\u00fcy\u00fcmelerin pandemi \u00f6ncesine g\u00f6re kal\u0131c\u0131 olarak y\u00fcksek seviyelerde seyretmekte oldu\u011funu, bunun da kanal\u0131n geli\u015fimi ad\u0131na \u00e7ok \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcme i\u015faret etti\u011finin alt\u0131n\u0131 \u00e7izdi. E-Ticaret kapsam\u0131nda \u00f6l\u00e7t\u00fckleri kategoriler \u00f6zelinde de Nielsen i\u00e7g\u00f6r\u00fcrlerini payla\u015fan \u015eekerel Erdo\u011fan, pandeminin ilk 10 haftas\u0131nda en \u00e7ok b\u00fcy\u00fcme kaydeden ilk 10 kategorinin Sa\u00e7 Boyas\u0131 (%845), A\u011fda ve T\u00fcy D\u00f6k\u00fcc\u00fcler (%670), Hijyenik Ped (%480), Haz\u0131r Kahve (%419), Sa\u00e7 Kremi (%395), Sabun ve Du\u015f Jelleri (%331), \u00c7ama\u015f\u0131r Suyu (%319), Di\u015f Macunu (%274), Ev Temizleyicileri (%260) ve T\u00fcrk Kahvesi (%253) oldu\u011funu belirtti.<\/span><\/p>

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\u201cYeni Normal\u201dde T\u00fcketici Davran\u0131\u015flar\u0131n\u0131 \u015eekillendirmesi Beklenen Fakt\u00f6rler<\/span><\/strong>
Pandemi sonras\u0131na ili\u015fkin Nielsen \u00f6ng\u00f6r\u00fclerine de de\u011finen Nielsen T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc\u0308 Didem \u015eekerel Erdo\u011fan, \u201cYeni Normal\u201dde t\u00fcketici davran\u0131\u015flar\u0131n\u0131 belirlemesi-\u015fekillendirmesi beklenen 3 ana fakt\u00f6r olarak Kalite ve Performans, Yerelin Y\u00fckseli\u015fi ve Teknolojinin Kataliz\u00f6rl\u00fc\u011f\u00fc unsurlar\u0131n\u0131 sayd\u0131.<\/span><\/p>

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Kalite ve Performans ba\u015fl\u0131\u011f\u0131yla devam eden Didem \u015eekerel Erdo\u011fan, t\u00fcketicilerin hijyen, sa\u011fl\u0131k ve g\u00fcvence aray\u0131\u015f\u0131n\u0131 y\u00fckseldi\u011fi bu d\u00f6nemde tercihini kaliteli ve g\u00fcvenilir \u00fcr\u00fcnlerden yana kullanmaya daha yatk\u0131n oldu\u011funu vurgulad\u0131. 2019 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdikleri Nielsen Nielsen Global De\u011fi\u015fen T\u00fcketici Refah D\u00fczeyi ve Premium \u00dcr\u00fcn\/Hizmetler Ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na de\u011finen Didem \u015eekerel Erdo\u011fan, T\u00fcrk t\u00fcketicilerinin %60\u2019\u0131n\u0131n kaliteli ve g\u00fcvenilir \u00fcr\u00fcnler i\u00e7in daha fazla \u00f6demeye haz\u0131r olduklar\u0131n\u0131 belirtti.<\/span>
Covid-19 d\u00f6neminde t\u00fcketici tercihlerinde de\u011fi\u015fen bir boyut olarak Yerelin Y\u00fckseli\u015fine de\u011finen \u015eekerel Erdo\u011fan, T\u00fcrk t\u00fcketicilerinin %76\u2019s\u0131n\u0131n \u201cPandemi d\u00f6neminde market al\u0131\u015fveri\u015flerinde yerel markalar\u0131 daha \u00e7ok tercih ediyorum\u201d dedi\u011fini, pandemi \u00f6ncesinde %54 olan yerli \u00fcr\u00fcn sat\u0131n alma al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n pandemiyle birlikte ciddi bi\u00e7imde art\u0131\u015f kaydetti\u011finin de alt\u0131n\u0131 \u00e7izdi. Bu noktada yak\u0131n gelecek \u00f6ng\u00f6r\u00fclerini de payla\u015fan Nielsen T\u00fcrkiye Genel Mu\u0308du\u0308ru\u0308 Didem \u015eekerel Erdo\u011fan, \u201cYerli \u00fcretim, yerli tar\u0131m ve yerli markalar \u00f6n\u00fcm\u00fczdeki d\u00f6nemde artan bir \u00f6nem kazanabilir\u201d diye konu\u015ftu.<\/span><\/p>

E-Ticaret\u2019i \u015eekillendirecek Trendler<\/span><\/strong>
Teknolojinin Covid-19 d\u00f6nemiyle birlikte E-Ticaret \u00fczerinde kataliz\u00f6r i\u015flevi g\u00f6rd\u00fc\u011f\u00fcn\u00fc vurgulayan Didem \u015eekerel Erdo\u011fan, t\u00fcketici trendlerini \u015fekillendirecek bu \u00fc\u00e7\u00fcnc\u00fc unsurun \u00e7ok boyutlu bir yap\u0131ya sahip oldu\u011funu vurgulad\u0131.<\/span>
Teknolojinin kataliz\u00f6r rol\u00fcn\u00fcn E-Ticaret\u2019in yak\u0131n gelecekteki yap\u0131s\u0131n\u0131 da belirleyece\u011fini vurgulayan Didem \u015eekerel Erdo\u011fan, Nielsen olarak bu ba\u015fl\u0131kta 9 global ana trend saptad\u0131klar\u0131n\u0131 belirtti.<\/span><\/p>

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Nielsen T\u00fcrkiye Genel Mu\u0308du\u0308ru\u0308 Didem \u015eekerel Erdo\u011fan, global olarak belirlenen bu trendleri Abonelik Servisleri, Online\u2019da Taze G\u0131dan\u0131n Y\u00fckseli\u015fi, Yeni H\u0131zl\u0131\/Teslimat Trendleri, Social Commerce, AR\/VR Kullan\u0131m\u0131, Live Streaming, Yapay Zeka Kullan\u0131m\u0131, Voice Commerce ve Yeni \u00d6deme Se\u00e7enekleri olarak sayd\u0131.<\/span>
Bu trendlerin \u00f6zellikle E-Ticarette \u00f6nc\u00fc bir rol \u00fcstlenen ve y\u00fcksek dijital al\u0131\u015fveri\u015f\u00e7i profilleriyle d\u00fcnyadan ayr\u0131\u015fan \u00c7in, Kore ve ABD gibi pazarlarda halihaz\u0131rda v\u00fccut bulmakta olduklar\u0131na de\u011finen \u015eekerel Erdo\u011fan, T\u00fcrkiye\u2019nin de Avrupa\u2019n\u0131n \u00e7ok \u00fczerinde bir dijital al\u0131\u015fveri\u015f\u00e7i profiline sahip oldu\u011funu ve \u00f6zellikle ilk 4 trendin E-Ticaret oyuncular\u0131 i\u00e7in \u00e7ok \u00f6nemli f\u0131rsatlar sundu\u011funu vurgulad\u0131.<\/span><\/p>

Didem \u015eekerel Erdo\u011fan, \u201cAbonelik servisleri ba\u015fl\u0131\u011f\u0131nda \u00f6zellikle Kore\u2019de \u00e7ok ba\u015far\u0131l\u0131 uygulamalar g\u00f6rmekteyiz. Belirli periyotlarla s\u00fcrekli t\u00fcketilen \u00fcr\u00fcnlerin abonelik sistemiyle t\u00fcketicilere d\u00fczenli teslimat\u0131 y\u00fckselen bir trend. Keza, mobilitenin k\u0131s\u0131tland\u0131\u011f\u0131 Covid-19 ko\u015fullar\u0131nda s\u0131k frekansla al\u0131nan Taze G\u0131da \u00fcr\u00fcnlerinin online al\u0131\u015fveri\u015fte \u00f6ne \u00e7\u0131kt\u0131klar\u0131n\u0131 g\u00f6rmekteyiz ki, T\u00fcrkiye gibi taze g\u0131da t\u00fcketiminin \u00e7ok geli\u015fkin oldu\u011fu bir pazarda bu alan f\u0131rsat sunuyor\u201d diye konu\u015ftu.<\/span>
Yeni Teslimat Trendleri ve Social Commerce ba\u015fl\u0131klar\u0131na da de\u011finen Didem \u015eekerel Erdo\u011fan, \u201cYapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar, h\u0131zl\u0131 teslimat uygulamalar\u0131n\u0131n \u00f6zellikle Covid-19 d\u00f6neminde \u00f6nemli bir yayg\u0131nl\u0131k kazand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu noktada temass\u0131z teslimat uygulamalar\u0131n\u0131n da yak\u0131n gelecekte \u00f6nemli bir f\u0131rsat alan\u0131 oldu\u011funu g\u00f6rmekteyiz. Yine T\u00fcrkiye gibi y\u00fcksek sosyal medya kullan\u0131m\u0131 olan bir pazarda, E-Ticaret pazar\u0131 b\u00fcy\u00fcrken Social Commerce ba\u015fl\u0131\u011f\u0131n\u0131n da giderek daha \u00f6nem kazanaca\u011f\u0131n\u0131 belirtebiliriz. \u00c7in pazar\u0131, bu anlamda \u00f6nemli doneler bar\u0131nd\u0131r\u0131yor: \u00c7in\u2019de Social Commerce pazar\u0131 y\u0131ll\u0131k %60 b\u00fcy\u00fcme ile 2019 y\u0131l\u0131nda 280 milyar dolarl\u0131k bir hacme ve 480 milyon kullan\u0131c\u0131ya ula\u015ft\u0131. T\u00fcrkiye\u2019de E-Ticaretin yak\u0131n gelece\u011finde de Social Commerce ba\u015fl\u0131\u011f\u0131n\u0131n \u00f6nemli rol oynayaca\u011f\u0131n\u0131 s\u00f6yleyebiliriz\u201d diye konu\u015ftu.<\/span><\/p><\/div>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rma \u015firketlerinden Nielsen, t\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan Covid-19 pandemisinin Avrupa ve T\u00fcrkiye\u2019deki seyrine ili\u015fkin verileri payla\u015ft\u0131. T\u00fcrkiye\u2019de g\u0131da perakendecilerinin Avrupa\u2019ya k\u0131yasla daha ba\u015far\u0131l\u0131 bir stok ve tedarik zinciri y\u00f6netimi sergiledi\u011fini vurgulayan Nielsen, bunun kar\u015f\u0131l\u0131\u011f\u0131nda pandemi d\u00f6neminde T\u00fcrkiye\u2019nin S\u00fcpermarket ve E-Ticaret kanallar\u0131nda daha y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131 kaydetti\u011finin alt\u0131n\u0131 \u00e7izdi. Nielsen, Covid-19 (Koronavir\u00fcs) […]<\/p>\n","protected":false},"author":1,"featured_media":2185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/07\/nielsen-temmuz.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nPandemi D\u00f6neminde T\u00fcrkiye\u2019de FMCG Sat\u0131\u015flar\u0131 Avrupa\u2019n\u0131n \u00dczerinde Artt\u0131 - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2184\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandemi D\u00f6neminde T\u00fcrkiye\u2019de FMCG Sat\u0131\u015flar\u0131 Avrupa\u2019n\u0131n \u00dczerinde Artt\u0131 - GPD\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rma \u015firketlerinden Nielsen, t\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan Covid-19 pandemisinin Avrupa ve T\u00fcrkiye\u2019deki seyrine ili\u015fkin verileri payla\u015ft\u0131. T\u00fcrkiye\u2019de g\u0131da perakendecilerinin Avrupa\u2019ya k\u0131yasla daha ba\u015far\u0131l\u0131 bir stok ve tedarik zinciri y\u00f6netimi sergiledi\u011fini vurgulayan Nielsen, bunun kar\u015f\u0131l\u0131\u011f\u0131nda pandemi d\u00f6neminde T\u00fcrkiye\u2019nin S\u00fcpermarket ve E-Ticaret kanallar\u0131nda daha y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131 kaydetti\u011finin alt\u0131n\u0131 \u00e7izdi. 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