{"id":2174,"date":"2020-07-04T02:35:32","date_gmt":"2020-07-04T02:35:32","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2174"},"modified":"2021-02-05T12:58:45","modified_gmt":"2021-02-05T12:58:45","slug":"horecanin-yeni-normale-adaptasyonu-icin-atmasi-gereken-5-adim","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2174","title":{"rendered":"HoReCa\u2019n\u0131n Yeni Normale Adaptasyonu \u0130\u00e7in Atmas\u0131 Gereken 5 Ad\u0131m"},"content":{"rendered":"\t\t
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Metro T\u00fcrkiye ve S\u00fcrd\u00fcr\u00fclebilirlik Akademisi i\u015f birli\u011fiyle d\u00fczenlenen \u201cMutfa\u011fa D\u00f6n\u00fc\u015fte HoReCa\u2019n\u0131n Yeni Normali\u201d e-zirvesinde, Covid-19 pandemisinden etkilenen ve 1 Haziran itibariyle kap\u0131lar\u0131n\u0131 tekrar a\u00e7an i\u015fletmeler a\u00e7\u0131s\u0131ndan \u00f6nemli konular kapsaml\u0131 \u015fekilde ele al\u0131nd\u0131. Sekt\u00f6re destek vermek ve yol haritas\u0131 \u00e7izmek amac\u0131yla ger\u00e7ekle\u015ftirilen e-zirvede, Metro \u0130talya CEO\u2019su Tanya Kopps, Lozan Otelcilik Okulu Giri\u015fimcilik ve \u0130novasyon Departman\u0131 K\u0131demli E\u011fitmeni Ian Millar\u2019\u0131n yan\u0131 s\u0131ra yan\u0131 s\u0131ra sekt\u00f6r\u00fcn \u00f6nde gelen isimleri g\u00f6r\u00fc\u015f ve \u00f6ng\u00f6r\u00fclerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. <\/strong><\/span><\/h3>

T\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan Covid-19 salg\u0131n\u0131ndan en fazla etkilenen sekt\u00f6rlerden biri olan HoReCa (otel, restoran, kafe) i\u00e7in hayata ge\u00e7irdi\u011fi destek projeleriyle i\u015f ortaklar\u0131n\u0131 yaln\u0131z b\u0131rakmayan Metro T\u00fcrkiye, normalle\u015fmeyle ba\u015flayan \u201cMutfa\u011fa D\u00f6n\u00fc\u015f\u201d s\u00fcrecinde de i\u015fletmelerin yan\u0131nda olmaya devam ediyor. Metro T\u00fcrkiye, 1 Haziran itibariyle kap\u0131lar\u0131n\u0131 tekrar a\u00e7an yiyecek-i\u00e7ecek sekt\u00f6r\u00fcndeki i\u015fletmeler i\u00e7in bir yol haritas\u0131 olu\u015fturmak \u00fczere, S\u00fcrd\u00fcr\u00fclebilirlik Akademisi i\u015f birli\u011fiyle 30 Haziran Sal\u0131 g\u00fcn\u00fc \u201cMutfa\u011fa D\u00f6n\u00fc\u015fte HoReCa\u2019n\u0131n Yeni Normali\u201d ba\u015fl\u0131kl\u0131 bir e-zirve d\u00fczenledi. Etkinlikte sekt\u00f6r\u00fcn \u00f6nde gelen kurum ve markalar\u0131n\u0131n s\u00f6zc\u00fcleri ve kanaat \u00f6nderleri, yeni normalde i\u015fletmelere \u0131\u015f\u0131k tutacak de\u011ferlendirme ve tavsiyelerini payla\u015ft\u0131. <\/span><\/p>

Metro T\u00fcrkiye YouTube hesab\u0131ndan canl\u0131 olarak yay\u0131nlanan ve b\u00fcy\u00fck ilgi g\u00f6ren e-zirvede, yeni normalde de\u011fi\u015fen t\u00fcketici ve sat\u0131n alma trendleri, yeni i\u015f modelleri, profesyonel mutfaklar\u0131n ve \u015feflerin yeni normale adaptasyonu ile g\u0131dan\u0131n gelece\u011fi ve s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131 masaya yat\u0131r\u0131ld\u0131.<\/span><\/p>

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Mutfa\u011fa D\u00f6n\u00fc\u015f\u2019te \u0130\u015fletmelerin Yeni Yol Haritas\u0131<\/span><\/strong>
E-zirvede, i\u015fletmelerin Mutfa\u011fa D\u00f6n\u00fc\u015f s\u00fcrecine en iyi \u015fekilde adapte olmas\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131 kurmas\u0131 i\u00e7in atmas\u0131 gereken 5 ad\u0131m \u00f6ne \u00e7\u0131kt\u0131:<\/span>
\u2022 M\u00fc\u015fterilerin artan hassasiyet ve beklentileri do\u011frultusunda hijyen standartlar\u0131 i\u015fletmenin her alan\u0131nda en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131lmal\u0131 ve s\u00fcrekli de\u011fi\u015fen ihtiya\u00e7lara uygun \u015fekilde geli\u015ftirilmeli. T\u00fcm i\u015fletmeler, belirli denetimleri i\u015f s\u00fcre\u00e7lerine entegre etmeli.<\/span>
\u2022 HoReCa sekt\u00f6r\u00fcnde dijital devrim d\u00f6nemi ba\u015flat\u0131lmal\u0131; QR kod, ses ve y\u00fcz tan\u0131ma teknolojileri, temass\u0131z \u00f6deme se\u00e7enekleri, online rezervasyon gibi dijital ve inovatif \u00e7\u00f6z\u00fcmler bir norm haline getirilmeli.<\/span>
\u2022 Mutfak y\u00f6netimi ve men\u00fc m\u00fchendisli\u011fine her zamankinden daha fazla \u00f6nem verilmeli. Sa\u011fl\u0131kl\u0131 ve yerel \u00fcr\u00fcnler, men\u00fclerde daha fazla yer almal\u0131.<\/span>
\u2022 Sorumlu kaynak kullan\u0131m\u0131 konusunda fark\u0131ndal\u0131k ve bilin\u00e7 art\u0131r\u0131lmal\u0131, maliyetleri azaltmak ve kaynaklara sahip \u00e7\u0131kmak i\u00e7in s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve g\u0131da at\u0131\u011f\u0131 y\u00f6netimini merkeze koyan i\u015f modelleri geli\u015ftirilmeli.<\/span>
\u2022 Olas\u0131 senaryolara ve de\u011fi\u015fen ihtiya\u00e7lara uygun planlar haz\u0131rlanmal\u0131. Bu do\u011frultuda sekt\u00f6r\u00fcn t\u00fcm halkalar\u0131yla ve resm\u00ee kurumlarla s\u00fcrekli ileti\u015fim halinde olunmal\u0131, i\u015fbirli\u011fi ve dayan\u0131\u015fmaya dayal\u0131 ad\u0131mlar at\u0131lmal\u0131.<\/span><\/p>

Metro T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Boris Minialai ve S\u00fcrd\u00fcr\u00fclebilirlik Akademisi Y\u00f6netim Kurulu \u00dcyesi Semra Sevin\u00e7\u2019in a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131yla ba\u015flayan e-zirve, Boris Minialai\u2019nin Metro \u0130talya CEO\u2019su Tanya Kopps ile ger\u00e7ekle\u015ftirdi\u011fi sohbetle devam etti. Metro T\u00fcrkiye Pazarlama, Marka Y\u00f6netimi ve \u0130leti\u015fim Grup M\u00fcd\u00fcr\u00fc Se\u00e7il Demiralp moderat\u00f6rl\u00fc\u011f\u00fcndeki ilk panelde, Konda Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k Genel M\u00fcd\u00fcr\u00fc Bekir A\u011f\u0131rd\u0131r ve Unilever Food Solutions Pazarlama Direkt\u00f6r\u00fc Bora Usal konu\u015fmac\u0131 oldu. Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Metro T\u00fcrkiye Sat\u0131n Alma Direkt\u00f6r\u00fc ve Y\u00f6netim Kurulu \u00dcyesi Deniz Alka\u00e7\u2019\u0131n \u00fcstlendi\u011fi ikinci panel, Turizm Restoran Yat\u0131r\u0131mc\u0131lar\u0131 ve Gastronomi \u0130\u015fletmeleri Derne\u011fi (TURY\u0130D) Ba\u015fkan\u0131 ve Frankie \u0130stanbul CEO\u2019su Kaya Demirer ve Aslanoba Capital Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Giri\u015fimci Hasan Aslanoba\u2019n\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. E-zirvenin \u00fc\u00e7\u00fcnc\u00fc panelinde Gastronometro\u2019nun Y\u00f6netici E\u011fitmen \u015eefi Vedat Demir\u2019\u0131n konuklar\u0131 Swiss\u00f4tel Bosphorus Y\u00f6netici \u015eefi Ali Ronay ve Midpoint Y\u00f6netici \u015eefi R\u0131za Belenkaya\u2019yd\u0131. Etkinli\u011fin son paneli S\u00fcrd\u00fcr\u00fclebilirlik Akademisi Y\u00f6netim Kurulu \u00dcyesi Semra Sevin\u00e7\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirildi. Sevin\u00e7\u2019in konuklar\u0131 T\u00fcrkiye Kalite G\u00fcvence Grup M\u00fcd\u00fcr\u00fc T\u00fclay \u00d6zel, Y\u00f6resel \u00dcr\u00fcnler ve Co\u011frafi \u0130\u015faretler T\u00fcrkiye Ara\u015ft\u0131rma A\u011f\u0131 (Y\u00dcC\u0130TA) Ba\u015fkan\u0131 Prof. Dr. Yavuz Tekelio\u011flu ve kaydeden Su \u00dcr\u00fcnleri Sekt\u00f6r Profesyoneli ve Dan\u0131\u015fman\u0131 Ulvi Denizer oldu.<\/span><\/p>

\u2018Pandemiler, Yeni Fikirlerin Do\u011fmas\u0131n\u0131 Sa\u011flad\u0131\u2019<\/span><\/strong>
Etkinli\u011fin a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131, Metro T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Boris Minialai ve S\u00fcrd\u00fcr\u00fclebilirlik Akademisi Y\u00f6netim Kurulu \u00dcyesi Semra Sevin\u00e7 taraf\u0131ndan yap\u0131ld\u0131. HoReCa sekt\u00f6r\u00fcn\u00fcn mevcut durumuna de\u011finen Minialai, \u201c100 y\u0131l\u0131 a\u015fk\u0131n s\u00fcre \u00f6nce ya\u015fanan pandemiler, ev, mutfak ve restoran tasar\u0131mlar\u0131n\u0131 etkileyerek yeni fikirlerin do\u011fmas\u0131n\u0131 sa\u011flad\u0131. Sa\u011fl\u0131k ve hijyen, insanlar\u0131n endi\u015fe duydu\u011fu alanlardan biriydi, ancak bu durum ayn\u0131 zamanda profesyonel mutfaklarda yeni bir inovasyon dalgas\u0131n\u0131 tetikledi. S\u00fcre\u00e7, benzersiz bir d\u00f6n\u00fc\u015f\u00fcm\u00fc de beraberinde getiriyor. T\u00fcketicilerin yerel g\u0131day\u0131 tercih oran\u0131 %50\u2019den %76\u2019ya \u00e7\u0131kt\u0131, 18-34 ya\u015f aral\u0131\u011f\u0131n\u0131n %60\u2019\u0131 eve teslimat\u0131 tercih ediyor. Her zaman yeni s\u00fcre\u00e7lere adapte oluyoruz ve kendimizi yeniliyoruz, \u015fu anda yapmam\u0131z gereken ise bunu daha da h\u0131zl\u0131 ger\u00e7ekle\u015ftirmek. \u0130\u015fletmeler, bu d\u00f6n\u00fc\u015f\u00fcme en iyi \u015fekilde adapte olmak i\u00e7in dijital sistemlere a\u011f\u0131rl\u0131k vermek zorunda” dedi. Semra Sevin\u00e7 ise, \u201cKovid-19 \u00f6ncesinde de sekt\u00f6rde b\u00fcy\u00fck bir de\u011fi\u015fim ya\u015fan\u0131yordu, \u015fu anda bu de\u011fi\u015fim ciddi anlamda ivme kazand\u0131. Bu d\u00f6nemde HoReCa\u2019n\u0131n t\u00fcm payda\u015flar\u0131 s\u00fcrd\u00fcr\u00fclebilir bir sekt\u00f6r olu\u015fturmay\u0131 oda\u011fa yerle\u015ftirmeli ve at\u0131lan her ad\u0131m s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131 kurma amac\u0131yla planlanmal\u0131.\u201d \u015feklinde konu\u015ftu.<\/span><\/p>

\u2018\u0130nsanlar Yeni Tecr\u00fcbelere Daha A\u00e7\u0131k Hale Geldi\u2019<\/span><\/strong>
A\u00e7\u0131l\u0131\u015f\u0131n ard\u0131ndan Metro T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Minialai\u2019nin ve Metro \u0130talya CEO\u2019su Tanya Kopps\u2019un ger\u00e7ekle\u015ftirdi\u011fi s\u00f6yle\u015fide, koronavir\u00fcs salg\u0131n\u0131ndan a\u011f\u0131r \u015fekilde etkilenen \u0130talya\u2019daki HoReCa sekt\u00f6r\u00fcn\u00fcn ya\u015fad\u0131\u011f\u0131 deneyim ele al\u0131nd\u0131. T\u00fcrkiye ve \u0130talya\u2019da HoReCa sekt\u00f6r\u00fcn\u00fcn birbirine benzedi\u011finin alt\u0131n\u0131 \u00e7izerek \u0130talya\u2019daki i\u015fletmelerin yeni normale adaptasyon s\u00fcrecini de\u011ferlendiren Kopps, \u201cKovid-19 sonras\u0131nda \u0130talya\u2019daki restoranlar\u0131n kapasitelerinde y\u00fczde 51 oran\u0131nda bir d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131. Turizmde ise mart ve may\u0131s aylar\u0131 aras\u0131nda 81 milyon turist kaybettik. Floransa, Venedik gibi sanat \u015fehirlerinde etki \u00e7ok b\u00fcy\u00fck ancak normalle\u015fme s\u00fcreci yava\u015f yava\u015f ba\u015flad\u0131 ve umut verici bir tabloyla kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Restoranlar hacimlerini giderek art\u0131r\u0131yor. T\u00fcketicilerin ihtiya\u00e7lar\u0131 de\u011fi\u015fiyor. \u0130talya\u2019da HoReCa sekt\u00f6r\u00fc bu de\u011fi\u015fime iyi adapte oluyor. Baz\u0131 geleneksel \u0130talyan restoranlar\u0131 yeni bir uygulama ba\u015flatt\u0131; k\u0131smen pi\u015firilmi\u015f yiyecekler servis ediyorlar ve insanlar bu \u00fcr\u00fcnleri evlerinde pi\u015firebiliyor. \u0130nsanlar\u0131n yeni tecr\u00fcbelere daha da a\u00e7\u0131k hale geldi\u011fini g\u00f6r\u00fcyoruz. Yeni normalde uyum sa\u011flama yetene\u011fi ve inovasyona a\u00e7\u0131kl\u0131k \u00f6ne \u00e7\u0131kacak. Farkl\u0131 i\u015f modelleri a\u00e7\u0131s\u0131ndan bu \u00e7ok \u00f6nemli bir f\u0131rsat\u201d dedi.<\/span><\/p>

E-Z\u0130RVE PANEL VE KONU\u015eMA \u0130\u00c7ER\u0130KLER\u0130<\/span><\/strong>
1. Panel: Yeni Normalde Yeni T\u00fcketici Trendleri Paneli<\/span><\/strong>
A\u011f\u0131rd\u0131r: \u00dcretici, i\u00e7eri\u011fi tasar\u0131ma d\u00e2hil etmeye ba\u015flayacak<\/span>
D\u00f6rt farkl\u0131 panelden olu\u015fan e-zirvenin \u201cYeni Normalde Yeni T\u00fcketici Trendleri\u201d ba\u015fl\u0131kl\u0131 ilk panelinde, salg\u0131n sonras\u0131 t\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fimler ve HoReCa\u2019n\u0131n bu konudaki yakla\u015f\u0131m\u0131 mercek alt\u0131na al\u0131nd\u0131.<\/span><\/p>

Panelin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlenen Metro T\u00fcrkiye Pazarlama, Marka Y\u00f6netimi ve \u0130leti\u015fim Grup M\u00fcd\u00fcr\u00fc Se\u00e7il Demiralp, Metro T\u00fcrkiye olarak t\u00fcketici trendlerine dair yapt\u0131klar\u0131 ara\u015ft\u0131rmadan bahsederek, \u201cNormalle\u015fmenin ilk a\u015famas\u0131nda t\u00fcketici beklentileri yeni yeni \u015fekilleniyor ve s\u00fcre\u00e7 i\u00e7indeki deneyimler bu beklentileri d\u00f6n\u00fc\u015ft\u00fcrmeye devam edecek. Ara\u015ft\u0131rmam\u0131z\u0131n sonu\u00e7lar\u0131 g\u00f6steriyor ki, t\u00fcketiciler sosyalle\u015fmek i\u00e7in otellere ve restoranlara gitmeye devam etmek istiyor ancak bu iste\u011fe belirsizli\u011fin yaratt\u0131\u011f\u0131 kayg\u0131lar e\u015flik ediyor\u201d dedi.<\/span><\/p>

Panelin konu\u015fmac\u0131lar\u0131 aras\u0131nda yer alan Konda Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k Genel M\u00fcd\u00fcr\u00fc Bekir A\u011f\u0131rd\u0131r, \u201cDe\u011fi\u015fimlerden bahsederken demografik de\u011fi\u015fime, yani m\u00fc\u015fteri profilindeki de\u011fi\u015fime dikkat \u00e7ekmek istiyorum. Yaln\u0131z ya\u015fayanlar\u0131n say\u0131s\u0131 art\u0131yor, dolay\u0131s\u0131yla tek kullan\u0131ml\u0131k \u00fcr\u00fcnler daha \u00f6nemli hale geliyor. Bunun yan\u0131 s\u0131ra 60 ya\u015f \u00fczeri kesimin daha nitelikli ve \u00e7e\u015fitli t\u00fcketim talepleri oldu\u011funu g\u00f6r\u00fcyoruz. Hem bu demografik de\u011fi\u015fimlerin hem de salg\u0131n\u0131n etkisiyle standart \u00fcretim yerine daha butik ve \u00f6zg\u00fcn \u00fcretim y\u00f6ntemleri artacak. T\u00fcketici art\u0131k i\u00e7eri\u011finden ve kayna\u011f\u0131ndan emin oldu\u011fu \u00fcr\u00fcnler g\u00f6rmek istiyor. Bu nedenle \u00fcreticiler bu konuda t\u00fcketiciyi bilgilendirmek amac\u0131yla i\u00e7eri\u011fi tasar\u0131ma d\u00e2hil etmeye ba\u015flayacak ve ambalajlar da bu y\u00f6nde d\u00f6n\u00fc\u015fecek. T\u00fcketicinin talepleri ciddiye al\u0131nmal\u0131, daha duyarl\u0131 bir i\u015f yap\u0131\u015f \u015fekli benimsenmeli.\u201d diye konu\u015ftu. Panelin bir di\u011fer konu\u015fmac\u0131s\u0131 olan Unilever Food Solutions Pazarlama Direkt\u00f6r\u00fc Bora Usal da, \u201c\u0130nsanlar ev d\u0131\u015f\u0131 t\u00fcketimden vazge\u00e7mek istemiyor. Haftal\u0131k bazda yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalara g\u00f6re, ilk d\u0131\u015far\u0131 \u00e7\u0131kan ya\u015f grubunun 35-44 ya\u015f aral\u0131\u011f\u0131nda oldu\u011funu g\u00f6r\u00fcyoruz. T\u00fcketicilerin, evde yap\u0131lmas\u0131 zor olan \u00fcr\u00fcn ve g\u0131dalara talebi art\u0131yor. Bu s\u00fcre\u00e7te t\u00fcketici ileti\u015fimi b\u00fcy\u00fck \u00f6neme sahip\u201d ifadelerini kulland\u0131.<\/span><\/p>

Yeni Normalde A\u011f\u0131rlama Trendleri<\/span><\/strong>
\u2018En \u00f6ncelikli konu hijyen ve dijitalle\u015fme\u2019<\/span><\/strong>
Etkinli\u011fin keynote konu\u015fmac\u0131s\u0131 olan, konaklama ve a\u011f\u0131rlama alan\u0131nda d\u00fcnyan\u0131n en prestijli okullar\u0131ndan Lozan Otelcilik Okulu\u2019nun Giri\u015fimcilik ve \u0130novasyon Departman\u0131 K\u0131demli E\u011fitmeni Ian Millar, sekt\u00f6rdeki yeni trendlere, veri kullan\u0131m\u0131n\u0131n ve temass\u0131z servisin artan \u00f6nemine vurgu yaparak \u015f\u00f6yle konu\u015ftu: \u201c\u0130\u015fletmeler i\u00e7in en \u00f6ncelikli konu hijyen uygulamalar\u0131n\u0131n art\u0131r\u0131lmas\u0131, m\u00fc\u015fterilerin yan\u0131 s\u0131ra personelin de g\u00fcvenli\u011finin sa\u011flanabilmesi. Bunun i\u00e7in i\u015fletmelere, bir hijyen protokol\u00fc olu\u015fturmalar\u0131n\u0131 ve do\u011fru \u015fekilde hayata ge\u00e7irilmesini sa\u011flayacak bir \u201cHijyen M\u00fcd\u00fcr\u00fc\u201d g\u00f6revlendirmelerini tavsiye ederim. Bununla beraber dijital \u00e7\u00f6z\u00fcmleri kullanmal\u0131lar. Men\u00fclerin, m\u00fc\u015fterilerin telefonlar\u0131ndan ula\u015fabilece\u011fi QR kodlarla de\u011fi\u015ftirilmesi, temass\u0131z \u00f6demeye te\u015fvik edilmesi gibi yeni \u00e7\u00f6z\u00fcmlere gidilmeli. Ses ve y\u00fcz tan\u0131ma gibi teknolojiler, dikkatle takip edilmeli. Dijital veri i\u015fletmelerin en iyi dostu olacak, veri \u00fcretmeli ve veriyi kullanmal\u0131lar. \u0130\u015fletmeler bu uygulamalarla ve kolektif hareket ederek hayatta kalabilir. Yeni normal bu \u015fekilde hepimizi ileriye ta\u015f\u0131yacak.\u201d<\/span><\/p>

2. Panel: Yeni Normalde Yeni \u0130\u015f Modelleri: \u0130\u015fletmeniz Kovid-19 sonras\u0131 d\u00f6nemde nas\u0131l ba\u015far\u0131l\u0131 olur? \u2018Denetleme ve izlenebilirlik gelece\u011fin anahtar\u0131 olacak\u2019<\/span><\/strong>
Etkinli\u011fin \u201cYeni Normalde Yeni \u0130\u015f Modelleri: \u0130\u015fletmeniz Kovid-19 sonras\u0131 d\u00f6nemde nas\u0131l ba\u015far\u0131l\u0131 olur?\u201d ba\u015fl\u0131kl\u0131 2\u2019nci panelinde, yeni d\u00f6nemde de\u011fi\u015fen beklenti ve ihtiya\u00e7lar\u0131 kar\u015f\u0131lamaya y\u00f6nelik dijital \u00e7\u00f6z\u00fcmler ve yeni i\u015f modelleri tart\u0131\u015f\u0131ld\u0131. Panelin moderat\u00f6r\u00fc Metro T\u00fcrkiye Sat\u0131n Alma Direkt\u00f6r\u00fc ve Y\u00f6netim Kurulu \u00dcyesi Deniz Alka\u00e7, \u201cDijitalle\u015fme \u00f6deme sistemlerinden men\u00fc y\u00f6netimine kadar her alan\u0131nda farkl\u0131 \u00e7\u00f6z\u00fcmler ve f\u0131rsatlar sa\u011fl\u0131yor\u201d diye konu\u015ftu. Turizm Restoran Yat\u0131r\u0131mc\u0131lar\u0131 ve Gastronomi \u0130\u015fletmeleri Derne\u011fi (TURY\u0130D) Ba\u015fkan\u0131 ve Frankie \u0130stanbul CEO\u2019su Kaya Demirer, TURY\u0130D\u2019in son s\u00fcre\u00e7te resmi kurumlarla birlikte yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalara de\u011finerek \u201c\u0130\u015fletmelerin denetleme mekanizmas\u0131n\u0131 g\u00fcnl\u00fck rutinlerine yerle\u015ftirme zaman\u0131 geldi. Denetleme ve izlenebilirlik, gelece\u011fin anahtar\u0131 olacak\u201d dedi.<\/span><\/p>

Yeni normalde y\u00fckselen i\u015f modellerine vurgu yapan Aslanoba Capital Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Giri\u015fimci Hasan Aslanoba, \u201cOnline yemek sipari\u015fi pazar\u0131 d\u00fcnyada 107 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe sahip ve \u00fc\u00e7 senede 154 milyar dolara ula\u015facak. Paket sipari\u015fin \u00f6nlenemez bir y\u00fckseli\u015fi var. Restoranlar\u0131n farkl\u0131 b\u00f6lgelerde, farkl\u0131 markalarla t\u00fcketiciye ula\u015fabildikleri \u2018bulut mutfak\u2019 modeli d\u00fcnyada y\u00fckseli\u015fte. D\u00fcnya teknoloji devlerinin bu alana muazzam bir ilgisi var. \u015eirketlere bu alanda deneyimli start-uplarla i\u015f birlikleri yapmalar\u0131n\u0131 tavsiye ederim. Bu i\u015f modelleri T\u00fcrkiye\u2019ye de gelecek, dolay\u0131s\u0131yla i\u015fletmeler bulut mutfak ve paket servis hizmetlerine yat\u0131r\u0131mlar\u0131 art\u0131rmal\u0131. Otomasyona ve teknolojiye haz\u0131rlanarak kendini farkl\u0131la\u015ft\u0131ran i\u015fletmeler uzun vadede kazanacak\u201d diye konu\u015ftu.<\/span><\/p>

3. Panel: \u015eefler \u0130\u00e7in Yeni Normal<\/span><\/strong>
Gastronometro\u2019dan G\u0131da G\u00fcvenli\u011fi Derne\u011fi sertifikal\u0131 e\u011fitimler<\/span><\/strong>
\u201cMutfa\u011fa D\u00f6n\u00fc\u015f\u201dte \u015feflerin yeni normale adaptasyonunun ayr\u0131nt\u0131l\u0131 olarak ele al\u0131nd\u0131\u011f\u0131 3\u2019\u00fcnc\u00fc panelde, men\u00fc ve personel y\u00f6netimindeki d\u00f6n\u00fc\u015f\u00fcm masaya yat\u0131r\u0131ld\u0131. T\u00fcrkiye\u2019nin ilk Gastronomi ke\u015fif platformu Gastronometro\u2019nun Y\u00f6netici E\u011fitmen \u015eefi Vedat Demir moderatorl\u00fc\u011f\u00fcndeki panelde Swiss\u00f4tel Bosphorus Y\u00f6netici \u015eefi Ali Ronay ve Midpoint Y\u00f6netici \u015eefi R\u0131za Belenkaya \u015feflere \u00f6nemli tavsiyelerde bulundu.<\/span><\/p>

Moderat\u00f6r Vedat Demir \u201cYeni d\u00f6nem, hem restoran ve hem otel mutfaklar\u0131nda baz\u0131 eski al\u0131\u015fkanl\u0131klar\u0131n da d\u00f6n\u00fc\u015fmesine neden oluyor. \u00d6zellikle bu d\u00f6nemde daha fazla g\u00fcndeme gelen g\u0131da at\u0131\u011f\u0131 y\u00f6netimi, men\u00fc m\u00fchendisli\u011fi gibi konular mutfaklar\u0131 s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131 ile daha da yak\u0131nla\u015ft\u0131r\u0131yor. Gastronometro olarak restoran ve otelleri yeni d\u00f6neme haz\u0131rlamak i\u00e7in buradaki t\u00fcm \u00e7al\u0131\u015fanlara G\u0131da G\u00fcvenli\u011fi Derne\u011fi Bilim Kurulu taraf\u0131ndan onaylanan e\u011fitimler sunuyoruz. En b\u00fcy\u00fck amac\u0131m\u0131z \u015feflere bu de\u011fi\u015fim s\u00fcrecinde destek olmak\u201d dedi<\/span><\/p>

Otellerin yeni normale adaptasyonu hakk\u0131nda konu\u015fan Ali Ronay, son 3 ayl\u0131k s\u00fcre\u00e7te paket servis hizmeti ba\u015flatt\u0131klar\u0131n\u0131 ve operasyonlar\u0131 yeniden yap\u0131land\u0131rd\u0131klar\u0131n\u0131 belirterek \u201cBu d\u00f6nemde planl\u0131 hareket etmenin faydas\u0131n\u0131 g\u00f6rece\u011fiz. Self-servis yerine \u015feflerin i\u015fin i\u00e7inde daha \u00e7ok yer ald\u0131\u011f\u0131, daha kontroll\u00fc ve farkl\u0131 sunumlar\u0131n oldu\u011fu bir sisteme ge\u00e7iliyor, b\u00f6ylece g\u0131da at\u0131\u011f\u0131n\u0131n azalt\u0131lmas\u0131 da sa\u011flanacak\u201d ifadelerini kulland\u0131. Midpoint Y\u00f6netici \u015eefi Belenkaya da \u201cBakanl\u0131k genelgeleri do\u011frultusunda personele gerekli e\u011fitimler verildi. Mesafe \u00f6nlemleri hayata ge\u00e7irildi, tek kullan\u0131ml\u0131k \u00fcr\u00fcnler kullanmaya ve kapal\u0131 tepsilerle servis ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131k. Son y\u0131llarda talep g\u00f6ren ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131 art\u0131r\u0131c\u0131 sa\u011fl\u0131kl\u0131 \u00fcr\u00fcnlere y\u00f6nelim art\u0131yor, men\u00fclerde bu \u00fcr\u00fcnlere daha fazla yer verilecek, sa\u011fl\u0131kl\u0131 yemek talebi pi\u015firme y\u00f6ntemlerini de de\u011fi\u015ftirecek\u201d diye konu\u015ftu.<\/span><\/p>

4. Panel: G\u0131dan\u0131n Gelece\u011fi: Yeme-\u0130\u00e7me Sekt\u00f6r\u00fcnde S\u00fcrd\u00fcr\u00fclebilirlik<\/span><\/strong>
\u2018S\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nemi bir kez daha g\u00f6r\u00fcld\u00fc\u2019<\/span><\/strong>
Etkinli\u011fin 4\u2019\u00fcnc\u00fc ve son panelinde, HoReCa sekt\u00f6r\u00fc i\u00e7in \u00f6nemi giderek artan s\u00fcrd\u00fcr\u00fclebilirlik konusu \u201cG\u0131dan\u0131n Gelece\u011fi: Yeme-\u0130\u00e7me Sekt\u00f6r\u00fcnde S\u00fcrd\u00fcr\u00fclebilirlik\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda ele al\u0131nd\u0131. Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc S\u00fcrd\u00fcr\u00fclebilirlik Akademisi Y\u00f6netim Kurulu \u00dcyesi Semra Sevin\u00e7\u2019in \u00fcstlendi\u011fi panelde konu\u015fan Metro T\u00fcrkiye Kalite G\u00fcvence Grup M\u00fcd\u00fcr\u00fc T\u00fclay \u00d6zel, d\u00fcnyada iklim de\u011fi\u015fikli\u011fi ve kaynaklar\u0131n h\u0131zla t\u00fckenmesi sonucu olu\u015fan risklere dikkat \u00e7ekerek \u201cS\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nemi, pandemiyle birlikte bir kez daha g\u00f6r\u00fcld\u00fc. T\u00fcketiciler art\u0131k daha s\u00fcrd\u00fcr\u00fclebilir, sa\u011fl\u0131kl\u0131, g\u00fcvenilir ve nerede \u00fcretildi\u011fini izleyebildikleri \u00fcr\u00fcn\u00a0lere y\u00f6nelecek\u201d ifadelerini kulland\u0131.<\/span><\/p>

Konu\u015fmac\u0131lar aras\u0131nda yer alan Y\u00f6resel \u00dcr\u00fcnler ve Co\u011frafi \u0130\u015faretler T\u00fcrkiye Ara\u015ft\u0131rma A\u011f\u0131 (Y\u00dcC\u0130TA) Ba\u015fkan\u0131 Prof. Dr. Yavuz Tekelio\u011flu, pandemiyle beraber g\u0131da tedarik sisteminin d\u00fcnya \u00e7ap\u0131nda ne kadar k\u0131r\u0131lgan oldu\u011funun g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc belirterek, \u201cBu s\u00fcre\u00e7 g\u0131da g\u00fcvenli\u011finin sa\u011flanmas\u0131 i\u00e7in yerel \u00fcr\u00fcnlerin ve yerli \u00fcretimin de\u011ferini a\u00e7\u0131k\u00e7a g\u00f6sterdi\u201d dedi. Pandemi d\u00f6neminde bal\u0131k\u00e7\u0131l\u0131k alan\u0131nda do\u011fal avc\u0131l\u0131\u011f\u0131n y\u00fckseli\u015fe ge\u00e7ti\u011fini kaydeden ve karasal \u00fcretim tesislerinin artt\u0131\u011f\u0131n\u0131 belirten Su \u00dcr\u00fcnleri Sekt\u00f6r Profesyoneli ve Dan\u0131\u015fman\u0131 Ulvi Denizer \u201cBug\u00fcn bir so\u011fuk su bal\u0131\u011f\u0131 olan somon, Dubai\u2019nin \u00e7\u00f6llerinde yeti\u015fiyor. Bu t\u00fcr yat\u0131r\u0131mlar\u0131n \u00fclkemizde de olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum, bu potansiyele sahibiz\u201d \u015feklinde konu\u015ftu.<\/span><\/p><\/div>

\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Metro T\u00fcrkiye ve S\u00fcrd\u00fcr\u00fclebilirlik Akademisi i\u015f birli\u011fiyle d\u00fczenlenen \u201cMutfa\u011fa D\u00f6n\u00fc\u015fte HoReCa\u2019n\u0131n Yeni Normali\u201d e-zirvesinde, Covid-19 pandemisinden etkilenen ve 1 Haziran itibariyle kap\u0131lar\u0131n\u0131 tekrar a\u00e7an i\u015fletmeler a\u00e7\u0131s\u0131ndan \u00f6nemli konular kapsaml\u0131 \u015fekilde ele al\u0131nd\u0131. Sekt\u00f6re destek vermek ve yol haritas\u0131 \u00e7izmek amac\u0131yla ger\u00e7ekle\u015ftirilen e-zirvede, Metro \u0130talya CEO\u2019su Tanya Kopps, Lozan Otelcilik Okulu Giri\u015fimcilik ve \u0130novasyon Departman\u0131 K\u0131demli […]<\/p>\n","protected":false},"author":1,"featured_media":2175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/07\/metro-horeca-ezirve.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nHoReCa\u2019n\u0131n Yeni Normale Adaptasyonu \u0130\u00e7in Atmas\u0131 Gereken 5 Ad\u0131m - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.gidaperakendecileri.org\/?p=2174\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HoReCa\u2019n\u0131n Yeni Normale Adaptasyonu \u0130\u00e7in Atmas\u0131 Gereken 5 Ad\u0131m - GPD\" \/>\n<meta property=\"og:description\" content=\"Metro T\u00fcrkiye ve S\u00fcrd\u00fcr\u00fclebilirlik Akademisi i\u015f birli\u011fiyle d\u00fczenlenen \u201cMutfa\u011fa D\u00f6n\u00fc\u015fte HoReCa\u2019n\u0131n Yeni Normali\u201d e-zirvesinde, Covid-19 pandemisinden etkilenen ve 1 Haziran itibariyle kap\u0131lar\u0131n\u0131 tekrar a\u00e7an i\u015fletmeler a\u00e7\u0131s\u0131ndan \u00f6nemli konular kapsaml\u0131 \u015fekilde ele al\u0131nd\u0131. 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