{"id":2169,"date":"2020-07-07T02:26:02","date_gmt":"2020-07-07T02:26:02","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2169"},"modified":"2021-02-05T12:58:45","modified_gmt":"2021-02-05T12:58:45","slug":"koronavirus-sonrasi-olasi-7-trend","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2169","title":{"rendered":"Koronavir\u00fcs Sonras\u0131 Olas\u0131 7 Trend"},"content":{"rendered":"\t\t
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D\u00fcnya \u00e7ok uzun zamand\u0131r \u015fahit olmad\u0131\u011f\u0131 global bir salg\u0131n deneyimi ya\u015f\u0131yor. \u00c7in\u2019de ba\u015flayan koronavir\u00fcs COVID-19, Mart 2020 itibariyle bir pandemi haline d\u00f6n\u00fc\u015ft\u00fc. Kimilerine g\u00f6re salg\u0131n art\u0131k yava\u015flayacak kimileri ise s\u00fcrenin daha uzun olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. T\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan vir\u00fcs\u00fcn ekonomik etkileri, \u015firketler ve bireyler taraf\u0131ndan da yo\u011fun bi\u00e7imde hissediliyor. <\/strong><\/span><\/h3>

Salg\u0131nla birlikte ya\u015fanan ekonomik resesyonun s\u00fcresi ile ilgili farkl\u0131 olas\u0131l\u0131klar bulundu\u011funu belirten Dinamo Dan\u0131\u015fmanl\u0131k Kurucu Orta\u011f\u0131, Kamu \u00d6zel Ortakl\u0131\u011f\u0131 (PPP) ve Proje Finansman\u0131 Uzman\u0131 Fatih Kuran, \u201cVir\u00fcs\u00fcn yay\u0131l\u0131m h\u0131z\u0131, al\u0131nan tedbirlerin ne derece i\u015fe yarayaca\u011f\u0131, a\u015f\u0131 ve benzeri tedaviler ile ilgili geli\u015fmeler, evrim ge\u00e7irip ge\u00e7irmeyece\u011fi gibi fakt\u00f6rlere ba\u011fl\u0131 olarak V, U ve L \u015feklinde bir ekonomik toparlanmadan bahsedilmekte. Ekonomik toparlanma i\u00e7in verilen s\u00fcreler 3 ile 12 ay aras\u0131nda de\u011fi\u015fiyor.
Koronavir\u00fcs salg\u0131n\u0131n\u0131n ekonomik etkilerini salg\u0131n s\u00fcresince ve sonras\u0131 olarak iki k\u0131s\u0131mda incelemek gerekiyor. Salg\u0131n er ya da ge\u00e7 bittikten sonra da toplum, i\u015f d\u00fcnyas\u0131 ve devlet politikalar\u0131 \u00fczerindeki etkilerinin uzun y\u0131llar boyunca hissedilebilece\u011fini g\u00f6steren geli\u015fmeleri deneyimliyoruz. Mevcut durum itibari ile krizden olumlu ve olumsuz etkilenen sekt\u00f6rleri s\u0131ralayacak olursak olumsuz etkilenen sekt\u00f6rler; turizm ve e\u011flence, ula\u015f\u0131m (hava-deniz-kara), otomotiv, in\u015faat ve gayrimenkul, \u00fcretim (zorunlu t\u00fcketim hari\u00e7), finansal hizmetler, e\u011fitim, petrol ve gaz. Nispeten olumlu etkilenen sekt\u00f6rlere bakt\u0131\u011f\u0131m\u0131zda ise; tar\u0131m, e-ticaret, bilgi ve ileti\u015fim teknolojileri (ICT), ki\u015fisel bak\u0131m ve sa\u011fl\u0131k, g\u0131da ve perakende zincirleri, t\u0131bbi malzeme ve hizmetler diyebiliriz\u201d dedi. <\/span><\/p>

\u201cYeni Normal\u201dde 7 Mega Trend<\/span><\/strong>
Fatih Kuran, mevcut durum tespitinden sonra COVID-19\u2019un daha uzun vadeli olas\u0131 etkilerini 7 maddede \u015f\u00f6yle s\u0131ral\u0131yor:<\/span>
1. Online platformlar\u0131n geli\u015fmesi ve daha yayg\u0131n kullan\u0131m\u0131<\/span><\/strong>
Beyaz yakal\u0131 i\u015f hayat\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131, a\u011f\u0131rl\u0131kl\u0131 olarak evden \u00e7al\u0131\u015fma i\u015f modeline ge\u00e7i\u015f yapt\u0131 ve i\u015flerinde \u00f6nemli bir verim kayb\u0131 olmadan hatta kimi zaman da art\u0131\u015f kaydederek bu \u015fekilde \u00e7al\u0131\u015fmay\u0131 deneyimlenmi\u015f oldu. Bu durumun kriz sonras\u0131nda da etkilerinin devam edebilece\u011fi ve en az\u0131ndan baz\u0131 personellerin d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak ofislere gelmesi sureti ile i\u015fverenin ofis kiralar\u0131 ve ula\u015f\u0131m maliyetleri gibi unsurlardan tasarruf sa\u011flamas\u0131 beklenebilir. Mevcut ofis alanlar\u0131n\u0131n en az\u0131ndan bir k\u0131sm\u0131n\u0131n kullan\u0131m d\u0131\u015f\u0131 kalmas\u0131 \u00f6zellikle ofis kiralar\u0131n\u0131n d\u00fc\u015fmesine ve in\u015faat sekt\u00f6r\u00fcn\u00fcn de daralmas\u0131na neden olabilir.<\/span>
Ayn\u0131 \u015fekilde e\u011fitim sistemi de online platformlar \u00fczerine ta\u015f\u0131nd\u0131. Pek \u00e7ok e\u011fitim kurumunda hali haz\u0131rda var olan imkanlar kullan\u0131lmak sureti ile e\u011fitim \u00fclkeden \u00fclkeye kalitesi de\u011fi\u015fmekle birlikte bir \u015fekilde devam ediyor. Bu durum e\u011fitimin de online platformlara kay\u0131\u015f\u0131n\u0131 h\u0131zland\u0131racak bir etki yapabilir. Geli\u015fmelere ba\u011fl\u0131 olarak \u00f6\u011frencilerin okulda ge\u00e7irecekleri zamanlar azalt\u0131larak okullar\u0131n \u00f6\u011frenci kapasiteleri artt\u0131r\u0131labilir ve \u00f6\u011fretmen ihtiyac\u0131 da zaman i\u00e7inde azalabilir. Bu durum koronavir\u00fcs krizi \u00f6ncesinde bile Kanada\u2019n\u0131n Ontario eyaletinde h\u00fck\u00fcmet ile \u00f6\u011fretmen sendikalar\u0131 aras\u0131nda ihtilafa neden olmu\u015f ve uzun s\u00fcren grevler ya\u015fanm\u0131\u015ft\u0131. Ya\u015fad\u0131\u011f\u0131m\u0131z s\u00fcrecin geli\u015fmeleri ivmelendirmesi beklenebilir.<\/span>
Bankac\u0131l\u0131k ve al\u0131\u015fveri\u015f ba\u015fta olmak \u00fczere online sistemlerin kullan\u0131m\u0131 daha da yayg\u0131nla\u015facak. T\u00fcrkiye\u2019deki online bankac\u0131l\u0131k sistemimiz d\u00fcnya genelinde \u00f6rnek g\u00f6sterilebilecek bir geli\u015fmi\u015fli\u011fe sahip ve bu \u00fclkemiz i\u00e7in yeni d\u00f6nemde \u00f6nemli bir avantaj. Ayr\u0131ca e-devlet uygulamas\u0131n\u0131n verilen hizmetler kapsam\u0131n\u0131n geli\u015fmesi ile kalitesinin artt\u0131r\u0131lmas\u0131 da gerekli olacak.<\/span><\/p>

2. Teknolojik geli\u015fmelerin h\u0131zlanmas\u0131 ve yayg\u0131nla\u015fmas\u0131<\/span><\/strong>
Pek \u00e7ok i\u015fin online platformlar \u00fczerinden daha fazla yap\u0131lmas\u0131na ihtiya\u00e7 duyulmas\u0131 ve daha da fazla duyulacak olmas\u0131, teknolojik geli\u015fmelere olan ihtiyac\u0131n ve talebin artmas\u0131na neden olacak geli\u015fim s\u00fcrecini h\u0131zland\u0131racakt\u0131r. Bu s\u00fcre\u00e7te Zoom gibi yayg\u0131n kullan\u0131lan platformlar\u0131n daha da geli\u015fmesi ve g\u00f6r\u00fcnt\u00fc iletiminde 3 boyut ve hologram gibi uygulamalar\u0131n yayg\u0131nla\u015fmas\u0131 beklenebilir. Ayr\u0131ca, yapay zek\u00e2 uygulamalar\u0131n\u0131n da i\u015fin i\u00e7ine kat\u0131lmas\u0131 ile verimlilik artt\u0131r\u0131l\u0131p kullan\u0131c\u0131 deneyimi geli\u015ftirilebilir. Olas\u0131 salg\u0131n hastal\u0131klardan etkilenmeyecek olmalar\u0131 ve ekonomik sistemin aksamadan devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayacak olmas\u0131 a\u00e7\u0131s\u0131ndan robotlar\u0131n hayat\u0131m\u0131za \u00fcretim sekt\u00f6rleri ba\u015fta gelmek \u00fczere dahil olma s\u00fcrecinin h\u0131zlanmas\u0131n\u0131 bekleyebiliriz. Yine olas\u0131 salg\u0131n risklerini azaltacak olmas\u0131 nedeni s\u00fcr\u00fcc\u00fcs\u00fcz ara\u00e7lar\u0131n trafi\u011fe \u00e7\u0131kmas\u0131 ve taksi gibi ula\u015f\u0131m ara\u00e7lar\u0131nda kullan\u0131m\u0131 yayg\u0131nla\u015fabilir.<\/span><\/p>

3. Uluslararas\u0131 ticarette de\u011fi\u015fimler<\/span><\/strong>
Koronavir\u00fcs nedeniyle uluslararas\u0131 tedarik zincirinde \u00f6zellikle Ocak ve \u015eubat aylar\u0131nda \u00c7in kaynakl\u0131 \u00f6nemli aksamalar ya\u015fand\u0131. Sonras\u0131nda bu durum di\u011fer \u00fclkeleri de etkiledi. \u015eirketlerin yeni d\u00f6nemde tedarik zincirinde konsantrasyon riskinin y\u00f6netimine daha fazla dikkat edece\u011fi ve tedarik\u00e7i portf\u00f6ylerini \u00f6zellikle nicelik olarak geli\u015ftirmeye odaklanmas\u0131 beklenebilir. S\u00f6z konusu durum T\u00fcrkiye a\u00e7\u0131s\u0131ndan ba\u015fta tekstil olmak \u00fczere f\u0131rsatlar da yaratabilir.<\/span>
Yan\u0131 s\u0131ra \u00fclke y\u00f6netimlerinin tar\u0131m, g\u0131da ve sa\u011fl\u0131k malzemeleri gibi temel ihtiya\u00e7 maddelerinin tedari\u011finin kriz d\u00f6nemlerinde bir daha problem te\u015fkil etmemesi i\u00e7in bundan b\u00f6yle a\u011f\u0131rl\u0131kl\u0131 olarak yerel bazda temin edilmesi i\u00e7in tedbirler almas\u0131 beklenebilir. ABD y\u00f6netiminin kendi \u00fclkesinin ihtiya\u00e7lar\u0131nda kullan\u0131lmas\u0131n\u0131 garanti alt\u0131na almak amac\u0131 ile maske ihracat\u0131n\u0131 yasaklamas\u0131 bu duruma iyi bir \u00f6rnek te\u015fkil ediyor. Bu \u015fekilde global ticaretin \u00f6n\u00fcn\u00fc kota ve vergi uygulamalar\u0131 ile s\u0131n\u0131rlayacak uygulamalar geri gelip yerel \u00fcretimler te\u015fvik edilebilir.<\/span><\/p>

4. Sa\u011fl\u0131k sekt\u00f6r\u00fcndeki olas\u0131 geli\u015fmeler<\/span><\/strong>
ABD ba\u015fta gelmek \u00fczere baz\u0131 geli\u015fmi\u015f \u00fclkelerde sosyal devlet anlay\u0131\u015f\u0131 kapsam\u0131nda temel sa\u011fl\u0131k hizmetlerinin devlet taraf\u0131ndan sa\u011flanmas\u0131 s\u00f6z konusu de\u011fil. COVID-19\u2019un verdi\u011fi derslerden biri de sa\u011fl\u0131k alan\u0131nda ya\u015fanabilecek bir krizin toplumun tamam\u0131na etki edece\u011fi ve herkesin sa\u011fl\u0131k konusunda ayn\u0131 gemide oldu\u011fu. Bu ba\u011flamda yeni d\u00f6nemde sa\u011fl\u0131k alan\u0131nda sosyal devlet anlay\u0131\u015f\u0131n\u0131n k\u0131smen de olsa yayg\u0131nla\u015fmas\u0131 beklenebilir.<\/span><\/p>

5. Sosyolojik de\u011fi\u015fimler<\/span><\/strong>
Ya\u015fanan sa\u011fl\u0131k krizinin travma sonras\u0131 etkilerinin de devam etmesi ile ba\u015fta turizm ve e\u011flence sekt\u00f6r\u00fc olmak \u00fczere ekonomik toparlanman\u0131n daha uzun s\u00fcrmesi beklenebilir. Benzer etkiler, havac\u0131l\u0131k sekt\u00f6r\u00fc ba\u015fta olmak \u00fczere ula\u015f\u0131m alan\u0131nda da g\u00f6r\u00fclecektir. Bu sekt\u00f6rlerde koronavir\u00fcs krizi sonras\u0131 insan sa\u011fl\u0131\u011f\u0131na daha fazla hassasiyet g\u00f6sterecek tedbirler al\u0131nmas\u0131 ve i\u015f yap\u0131\u015f \u015fekilleri ile verilen hizmetlerin evrim ge\u00e7irmesi m\u00fcmk\u00fcnd\u00fcr. Ya\u015fanan sa\u011fl\u0131k krizinin \u00f6zellikle \u00e7ekirdek aile \u00fczerinde birle\u015ftirici etki yapmas\u0131 ve ileriye y\u00f6nelik toplumsal dayan\u0131\u015fmaya olumlu etki yapmas\u0131 da m\u00fcmk\u00fcn. Bu da krizin olumlu bir etkisi olarak nitelenebilir.<\/span><\/p>

6. \u00c7evre konusunda duyarl\u0131l\u0131k art\u0131\u015f\u0131<\/span><\/strong>
Salg\u0131n ile birlikte k\u00fcresel \u0131s\u0131nma sorunu gibi t\u00fcm d\u00fcnyan\u0131n gelece\u011fini \u00e7ok olumsuz etkileyebilecek felaket senaryolar\u0131n\u0131n ger\u00e7ekle\u015febilece\u011fi konusundaki bilincin artmas\u0131 beklenebilir. Ba\u015fta yenilenebilir enerjinin daha da fazla kullan\u0131m\u0131 ve elektrikli ara\u00e7lar\u0131n \u00fcretim ve kullan\u0131m\u0131n\u0131n artt\u0131r\u0131lmas\u0131 i\u00e7in te\u015fvikler h\u0131zland\u0131r\u0131l\u0131p fosil yak\u0131tlar\u0131n kullan\u0131m\u0131 giderek s\u0131n\u0131rlanabilir. Ayr\u0131ca vejetaryen beslenme bi\u00e7iminin te\u015fvik edilmesi ile bu alanda \u00f6zellikle etin yerine ge\u00e7ebilecek \u00fcr\u00fcnlerin daha da fazla geli\u015fmesi ve yayg\u0131nla\u015fmas\u0131 beklenebilir.<\/span><\/p>

7. Risk analiz ve y\u00f6netiminin \u00f6nemi artacak<\/span><\/strong>
Yeni d\u00f6nemde \u00f6zellikle olumsuz etkilenenler ba\u015fta olmak \u00fczere \u015firketlerin bu konuya \u00e7ok daha fazla \u00f6nem vermesi gerekecek. Ekonomik ve toplumsal de\u011fi\u015fimler ile farkl\u0131la\u015fan m\u00fc\u015fteri tercihleri \u015firketlerin bu d\u00f6nemde ve gelecekteki olas\u0131 geli\u015fmelere ba\u011fl\u0131 olarak farkl\u0131 senaryolar\u0131 test etmesini bir zorunluluk haline getirmi\u015f durumda. Nakit ak\u0131\u015f\u0131 projeksiyonlar\u0131 \u00fczerinden stres testi \u00e7al\u0131\u015fmas\u0131 yap\u0131lmas\u0131 \u00e7ok \u00f6nemli ve olas\u0131 ihtiya\u00e7lara ba\u011fl\u0131 olarak \u00f6nceden tedbir almalar\u0131na imk\u00e2n sa\u011flayacak.<\/span>
De\u011fi\u015fim hayat\u0131n ayr\u0131lmaz bir par\u00e7as\u0131. Hele bu b\u00fcy\u00fckl\u00fckteki krizler, muazzam bir de\u011fi\u015fime gebedir. Ta\u015flar\u0131n yerinden oynamas\u0131n\u0131 ve yeni bir d\u00fcnya d\u00fczeni kurulmas\u0131n\u0131 bekliyoruz. De\u011fi\u015fime kendini en iyi \u015fekilde adapte edebilen \u015firketler krizi f\u0131rsata \u00e7evirebilecek, di\u011ferleri ise do\u011fal seleksiyonun bir par\u00e7as\u0131 olarak yok olma tehlikesi ile kar\u015f\u0131 kar\u015f\u0131ya kalacaklar.<\/span>
Krizden g\u00fc\u00e7l\u00fc ve sa\u011fl\u0131kl\u0131 \u00e7\u0131kmay\u0131 hedefleyen \u015firketlerin mega trendleri takip etmesi ve kendilerini de\u011fi\u015fim s\u00fcrecinin bir par\u00e7as\u0131 olarak konumland\u0131rmas\u0131 gerekiyor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00fcnya \u00e7ok uzun zamand\u0131r \u015fahit olmad\u0131\u011f\u0131 global bir salg\u0131n deneyimi ya\u015f\u0131yor. \u00c7in\u2019de ba\u015flayan koronavir\u00fcs COVID-19, Mart 2020 itibariyle bir pandemi haline d\u00f6n\u00fc\u015ft\u00fc. Kimilerine g\u00f6re salg\u0131n art\u0131k yava\u015flayacak kimileri ise s\u00fcrenin daha uzun olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. T\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan vir\u00fcs\u00fcn ekonomik etkileri, \u015firketler ve bireyler taraf\u0131ndan da yo\u011fun bi\u00e7imde hissediliyor. Salg\u0131nla birlikte ya\u015fanan ekonomik resesyonun […]<\/p>\n","protected":false},"author":1,"featured_media":2170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/07\/koronavirus-7-trend.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nKoronavir\u00fcs Sonras\u0131 Olas\u0131 7 Trend - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.gidaperakendecileri.org\/?p=2169\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koronavir\u00fcs Sonras\u0131 Olas\u0131 7 Trend - GPD\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnya \u00e7ok uzun zamand\u0131r \u015fahit olmad\u0131\u011f\u0131 global bir salg\u0131n deneyimi ya\u015f\u0131yor. \u00c7in\u2019de ba\u015flayan koronavir\u00fcs COVID-19, Mart 2020 itibariyle bir pandemi haline d\u00f6n\u00fc\u015ft\u00fc. Kimilerine g\u00f6re salg\u0131n art\u0131k yava\u015flayacak kimileri ise s\u00fcrenin daha uzun olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. T\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan vir\u00fcs\u00fcn ekonomik etkileri, \u015firketler ve bireyler taraf\u0131ndan da yo\u011fun bi\u00e7imde hissediliyor. 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