{"id":2063,"date":"2020-05-06T06:32:29","date_gmt":"2020-05-06T06:32:29","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2063"},"modified":"2021-02-05T12:59:01","modified_gmt":"2021-02-05T12:59:01","slug":"normallesme-surecinde-kira-iliskilerinin-duzenlenmesine-dair-gpd-onerileri","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2063","title":{"rendered":"Normalle\u015fme S\u00fcrecinde Kira \u0130li\u015fkilerinin D\u00fczenlenmesine Dair GPD \u00d6nerileri"},"content":{"rendered":"\t\t
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Ku\u015fkusuz ki i\u00e7erisinde bulundu\u011fumuz bu beklenmedik ve zorlu s\u00fcre\u00e7, her bir bireyi farkl\u0131 \u00f6l\u00e7eklerde ama mutlaka olumsuz istikamette etkiliyor. G\u00fcndemimize girdi\u011fi g\u00fcnden beri \u00f6nce sa\u011fl\u0131\u011f\u0131m\u0131z\u0131, sonra ticari devaml\u0131l\u0131\u011f\u0131m\u0131z\u0131 tehdit eden bu k\u00fcresel salg\u0131nla m\u00fccadelede her zaman devletimizin ve halk\u0131m\u0131z\u0131n hizmetinde olarak \u00fczerimize d\u00fc\u015fen vazifeyi ifa etmeye \u00e7al\u0131\u015ft\u0131k, \u00e7al\u0131\u015fmaya da devam edece\u011fiz. <\/strong><\/span><\/h3>

Al\u0131nan \u00f6nlemler, sa\u011fl\u0131k ordumuzun fedak\u00e2rl\u0131\u011f\u0131 ve vatanda\u015flar\u0131m\u0131z\u0131n sa\u011fduyusuyla yak\u0131n zamanda olumsuz etkinin azalarak, yeniden \u00f6zledi\u011fimiz eski hayat\u0131m\u0131za yakla\u015fmay\u0131 umuyoruz. Bu ge\u00e7i\u015fin bir anda olmayaca\u011f\u0131, sosyolojik ve ekonomik etkilerin ciddi bir m\u00fcddet daha devam edece\u011fi konusundaki ortak g\u00f6r\u00fc\u015fe itibar ederek, ticari devaml\u0131l\u0131\u011f\u0131n ve halk\u0131m\u0131za en uygun fiyatlarla ayn\u0131 ma\u011faza say\u0131s\u0131yla ula\u015fabilmenin hedefiyle \u00f6nerilerimizi siz de\u011ferli kamuoyuyla payla\u015fman\u0131n uygun olaca\u011f\u0131 kanaatindeyiz. Say\u0131n Cumhurba\u015fkan\u0131m\u0131z\u0131n da 4 May\u0131s 2020 tarihli a\u00e7\u0131klamas\u0131nda belirtti\u011fi \u00fczere, salg\u0131n say\u0131 itibar\u0131yla sona erse dahi eskiye d\u00f6n\u00fc\u015f m\u00fcmk\u00fcn olmayacak, \u201cyeni normal\u201d toplumun her kademesinde ya\u015fam\u0131n yeni belirleyicisi olacakt\u0131r. <\/span><\/p>

\u00d6nerilerimize ba\u015fl\u0131klar halinde ve k\u0131saca yer vermekle beraber, nedenlerine ve hep beraber elde edece\u011fimiz olumlu neticelerine ili\u015fkin detayl\u0131 a\u00e7\u0131klamalar\u0131m\u0131za ihtiya\u00e7 duyulursa, vakit ve emek ay\u0131rmaya haz\u0131r oldu\u011fumuzu da belirtmek isteriz.<\/span><\/p>

Al\u0131\u015fveri\u015f Merkezleri ile Kira \u0130li\u015fkileri Bak\u0131m\u0131ndan<\/span><\/strong>
\u2022 Al\u0131\u015fveri\u015f Merkezleri\u2019nin yeniden faaliyete ba\u015flamas\u0131n\u0131n yeni normalle\u015fmeye ge\u00e7i\u015f i\u00e7in bir ad\u0131m olaca\u011f\u0131, kamu otoriteleri taraf\u0131ndan yap\u0131lan tavsiye niteli\u011findeki a\u00e7\u0131l\u0131\u015f \u00f6nerilerinden de anla\u015f\u0131lmaktad\u0131r. A\u00e7\u0131l\u0131\u015f tavsiyeleri do\u011frultusunda perakendecilerin ve Al\u0131\u015fveri\u015f Merkezleri\u2019nin ortak bir karar ile a\u00e7\u0131l\u0131\u015f tarihi belirlemesi, a\u00e7\u0131l\u0131\u015f\u0131n\u0131 Haziran\u2019a b\u0131rakan perakendeciye y\u00fck\u00fcml\u00fcl\u00fck getirilmemesi ticari sekt\u00f6r oyuncular\u0131n\u0131n da normalle\u015fme s\u00fcrecine adapte olmas\u0131n\u0131 kolayla\u015ft\u0131racakt\u0131r.<\/span>
\u2022 Hem Al\u0131\u015fveri\u015f Merkezlerimizin tam bir doluluk ve co\u015fkuyla a\u00e7\u0131labilmesi, hem de b\u00fcnyesindeki perakendecilerin tedarik zincirindeki \u00e7arklar\u0131 yeniden d\u00f6nd\u00fcrebilmesi ad\u0131na, tekrar a\u00e7\u0131l\u0131\u015ftan itibaren birka\u00e7 ay \u201ckiras\u0131z\u201d d\u00f6nem sa\u011flanmas\u0131 son derece yerinde olacakt\u0131r. Perakendecinin bu d\u00f6nemde tedarik\u00e7i ve \u00e7al\u0131\u015fan \u00f6demelerine odaklanmas\u0131 ad\u0131na adeta can suyu olacak bu ge\u00e7ici d\u00f6nem, ticari devaml\u0131l\u0131\u011f\u0131n sa\u011flanmas\u0131na b\u00fcy\u00fck katk\u0131 sa\u011flayacakt\u0131r.<\/span>
\u2022 Bu kiras\u0131z d\u00f6nemin hemen ard\u0131ndan \u201ckazan-kazan\u201d ilkesine dayanarak y\u0131lsonuna kadar sadece ciro bazl\u0131 kira bedeli \u00f6denmesi taraflar\u0131n \u00f6n\u00fcn\u00fc g\u00f6rmesi ve ma\u011fazas\u0131n\u0131 a\u00e7mas\u0131 ad\u0131na cesaret verici olacakt\u0131r. Zira \u00f6n\u00fcn\u00fc g\u00f6remedi\u011fi i\u00e7in ma\u011fazas\u0131n\u0131 kapatmak zorunda kalan perakendecinin ne \u00e7al\u0131\u015fan\u0131na ne tedarik\u00e7isine, nihayetinde ne de maliki konumundaki Al\u0131\u015fveri\u015f Merkezi\u2019ne faydas\u0131 olamayacakt\u0131r.<\/span>
\u2022 Kira s\u00f6zle\u015fmesinde ciro kira oran\u0131 belirlenmeyerek sadece sabit kira bedeli yer alan kirac\u0131lar a\u00e7\u0131s\u0131ndan, kira bedeline ge\u00e7en senenin ayn\u0131 ay\u0131na oranla ya\u015fad\u0131\u011f\u0131 ciro d\u00fc\u015f\u00fc\u015f\u00fc yans\u0131t\u0131lmal\u0131d\u0131r. Daha yal\u0131n bir ifadeyle, cirosu hangi oranda d\u00fc\u015ft\u00fcyse, sabit kira bedeli de o oranda d\u00fc\u015fmelidir. Do\u011fald\u0131r, perakendecinin bu d\u00f6nemde hijyen ve koruma tedbirleri sebebiyle giderleri asl\u0131nda \u00e7ok daha fazla olacakt\u0131r.<\/span>
\u2022 Ortak alan giderlerini asgari d\u00fczeye indirmek ad\u0131na, maliklerin azami \u00e7abay\u0131 sarf etmesi sa\u011flanmal\u0131, gerekirse bir \u00fcst s\u0131n\u0131r belirlenerek bu kalemde de \u00f6ng\u00f6r\u00fc unsuru temin edilmelidir.<\/span>
\u2022 Bu \u00f6nlemlere ra\u011fmen talep daralmas\u0131 sebebiyle sorun ya\u015fayan perakendeci cezai \u015fart bask\u0131s\u0131 olmadan, ancak yat\u0131r\u0131mc\u0131ya da taraflar aras\u0131ndaki kira s\u00f6zle\u015fmesinde daha k\u0131sa bir s\u00fcre belirtilmedi\u011fi takdirde, en az 3 ay \u00f6nceden bilgi vererek ma\u011fazas\u0131n\u0131 tahliye edebilmelidir. Kapan\u0131\u015f her tacirin son tercihi olmakla birlikte, bu ka\u00e7\u0131n\u0131lmaz duruma engel olunmas\u0131 ekonomik sorunlar\u0131 b\u00fcy\u00fct\u00fcp ba\u015fta di\u011fer malikler olmak \u00fczere t\u00fcm sekt\u00f6r payda\u015flar\u0131na olumsuz etki edecektir.<\/span>
\u2022 Al\u0131\u015fveri\u015f Merkezleri temizli\u011fi ve g\u00fcvenli\u011fiyle bug\u00fcne kadar organize perakendenin y\u00fcz ak\u0131 olmu\u015ftur. Bundan sonra da perakendeci ile el ele verilerek d\u00fcnyadaki en iyi uygulamalar misliyle \u00fclkemize yans\u0131t\u0131lacak, m\u00fc\u015fterilerin g\u00fcvenle ve huzurla ziyareti temin edilecektir.<\/span><\/p>

Cadde Ma\u011fazalar\u0131 ile Kira \u0130li\u015fkileri Bak\u0131m\u0131ndan<\/span><\/strong>
\u2022 T\u0131pk\u0131 Al\u0131\u015fveri\u015f Merkezlerinde oldu\u011fu gibi, caddelerde de kapal\u0131 kal\u0131nan d\u00f6nemde kira s\u00f6zle\u015fmelerinin ask\u0131da oldu\u011fu kanaatindeyiz. Ge\u00e7ti\u011fimiz s\u00fcre\u00e7te a\u00e7\u0131k kal\u0131nsa dahi bu d\u00f6nem i\u00e7in ve yeni a\u00e7\u0131l\u0131\u015flar sonras\u0131nda da sadece ciro oranl\u0131 kira bedelinin tatbik edilmesinin (s\u00f6zle\u015fmede sabit + ciro oranl\u0131 kira bedeli mevcutsa) ayn\u0131 olumlu neticeleri verece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.<\/span>
\u2022 Kira s\u00f6zle\u015fmelerinde ciro oran\u0131 yer alm\u0131yorsa, sene sonuna kadar %50 indirimli olarak \u00f6denmesi, ya\u015fanan ve ya\u015fanacak daralman\u0131n ticari hayata etkilerini azaltmak ad\u0131na \u00f6nem arz edecektir.<\/span>
\u2022 Hem Al\u0131\u015fveri\u015f Merkezi hem de Cadde Ma\u011fazalar\u0131nda ge\u00e7en senenin ayn\u0131 ay\u0131na oranla ve enflasyon etkisinden ar\u0131nd\u0131r\u0131lm\u0131\u015f bi\u00e7imde %80 ve \u00fczerinde ciroyu yakalayan perakendeciye (G\u0131da Marketlerinde bu oran %90 olmal\u0131d\u0131r) indirim tatbik edilmeyerek s\u00f6zle\u015fme h\u00fck\u00fcmlerinin uygulanmas\u0131nda bizce hi\u00e7bir sak\u0131nca bulunmamaktad\u0131r. Burada ama\u00e7 kazan\u00e7 sa\u011flamak de\u011fil, kaybedenin y\u00fck\u00fcn\u00fcn, fedak\u00e2rl\u0131\u011f\u0131n denkle\u015ftirilmesi ilkesiyle payla\u015ft\u0131r\u0131lmas\u0131, bu kay\u0131plar\u0131n domino etkisiyle t\u00fcm sekt\u00f6r payda\u015flar\u0131na sirayet etmesinin \u00f6n\u00fcne ge\u00e7mektir.<\/span><\/p>

Kamu Otoritelerinden Beklentimiz,<\/span><\/strong>
\u2022 Yukar\u0131da yer verdi\u011fimiz ve arzu edilirse detayland\u0131rabilece\u011fimiz \u00f6nerilerimizin yasal zemininin olu\u015fturulmas\u0131,<\/span>
\u2022 K\u0131sa \u00e7al\u0131\u015fma \u00f6dene\u011fi deste\u011finin Eyl\u00fcl ay\u0131 sonuna kadar devam etmesi,<\/span>
\u2022 Perakendeciye finansman deste\u011fi sa\u011flan\u0131rken, sekt\u00f6r\u00fcn geli\u015fimi ve istihdamda \u00e7ok \u00f6nemli bir kald\u0131ra\u00e7 rol\u00fc \u00fcstlenen Al\u0131\u015fveri\u015f Merkezlerinin yat\u0131r\u0131mc\u0131lar\u0131n\u0131n da kredilerinin faizsiz ertelenmesi veya geri \u00f6deme m\u00fcddeti ertelenmi\u015f yeni krediler sa\u011flanmas\u0131 y\u00f6n\u00fcnde olacakt\u0131r.<\/span><\/p>

Perakendeciler olarak bizler<\/strong> d\u00fcn oldu\u011fu gibi bug\u00fcn de t\u00fcketici ihtiya\u00e7lar\u0131na en uygun fiyatla yan\u0131t vermek y\u00f6n\u00fcnde m\u00fccadele etmeye, hayat\u0131n normale d\u00f6n\u00fc\u015f\u00fcnde, ticaretin ve i\u00e7 t\u00fcketimin canland\u0131r\u0131lmas\u0131nda cesur ad\u0131mlar atmaya, istihdam ve kay\u0131tl\u0131 ekonominin en \u00f6nemli akt\u00f6r\u00fc olarak vazifemizin bilinciyle \u00e7al\u0131\u015fmaya, birbirimizle k\u0131yas\u0131ya y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz rekabette en ucuzu en kaliteliyle birle\u015ftirerek sunma arzumuzu s\u00fcrd\u00fcrmeye kararl\u0131y\u0131z. Tek ihtiyac\u0131m\u0131z olan ticari \u00f6ng\u00f6r\u00fc ve finansal destekte yaln\u0131z kalmayaca\u011f\u0131m\u0131zdan ve bu krizi de kararl\u0131l\u0131kla yine hep birlikte a\u015faca\u011f\u0131m\u0131zdan ise ku\u015fkumuz bulunmamaktad\u0131r.<\/span><\/p>

Sayg\u0131lar\u0131m\u0131zla,<\/span>
G\u0131da Perakendecileri Derne\u011fi<\/span><\/strong><\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ku\u015fkusuz ki i\u00e7erisinde bulundu\u011fumuz bu beklenmedik ve zorlu s\u00fcre\u00e7, her bir bireyi farkl\u0131 \u00f6l\u00e7eklerde ama mutlaka olumsuz istikamette etkiliyor. G\u00fcndemimize girdi\u011fi g\u00fcnden beri \u00f6nce sa\u011fl\u0131\u011f\u0131m\u0131z\u0131, sonra ticari devaml\u0131l\u0131\u011f\u0131m\u0131z\u0131 tehdit eden bu k\u00fcresel salg\u0131nla m\u00fccadelede her zaman devletimizin ve halk\u0131m\u0131z\u0131n hizmetinde olarak \u00fczerimize d\u00fc\u015fen vazifeyi ifa etmeye \u00e7al\u0131\u015ft\u0131k, \u00e7al\u0131\u015fmaya da devam edece\u011fiz. Al\u0131nan \u00f6nlemler, sa\u011fl\u0131k ordumuzun […]<\/p>\n","protected":false},"author":1,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/05\/gpd-tavsiye-aciklama.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nNormalle\u015fme S\u00fcrecinde Kira \u0130li\u015fkilerinin D\u00fczenlenmesine Dair GPD \u00d6nerileri - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2063\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Normalle\u015fme S\u00fcrecinde Kira \u0130li\u015fkilerinin D\u00fczenlenmesine Dair GPD \u00d6nerileri - GPD\" \/>\n<meta property=\"og:description\" content=\"Ku\u015fkusuz ki i\u00e7erisinde bulundu\u011fumuz bu beklenmedik ve zorlu s\u00fcre\u00e7, her bir bireyi farkl\u0131 \u00f6l\u00e7eklerde ama mutlaka olumsuz istikamette etkiliyor. G\u00fcndemimize girdi\u011fi g\u00fcnden beri \u00f6nce sa\u011fl\u0131\u011f\u0131m\u0131z\u0131, sonra ticari devaml\u0131l\u0131\u011f\u0131m\u0131z\u0131 tehdit eden bu k\u00fcresel salg\u0131nla m\u00fccadelede her zaman devletimizin ve halk\u0131m\u0131z\u0131n hizmetinde olarak \u00fczerimize d\u00fc\u015fen vazifeyi ifa etmeye \u00e7al\u0131\u015ft\u0131k, \u00e7al\u0131\u015fmaya da devam edece\u011fiz. Al\u0131nan \u00f6nlemler, sa\u011fl\u0131k ordumuzun […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=2063\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-06T06:32:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-05T12:59:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/05\/gpd-tavsiye-aciklama.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1378\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ph16171887571_m2ho1594\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ph16171887571_m2ho1594\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2063#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2063\"},\"author\":{\"name\":\"ph16171887571_m2ho1594\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"headline\":\"Normalle\u015fme S\u00fcrecinde Kira \u0130li\u015fkilerinin D\u00fczenlenmesine Dair GPD \u00d6nerileri\",\"datePublished\":\"2020-05-06T06:32:29+00:00\",\"dateModified\":\"2021-02-05T12:59:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2063\"},\"wordCount\":1175,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2063#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/05\/gpd-tavsiye-aciklama.jpg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=2063\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=2063\",\"name\":\"Normalle\u015fme S\u00fcrecinde Kira \u0130li\u015fkilerinin D\u00fczenlenmesine Dair GPD \u00d6nerileri - 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