{"id":2018,"date":"2020-04-30T10:03:26","date_gmt":"2020-04-30T10:03:26","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=2018"},"modified":"2021-02-05T12:59:02","modified_gmt":"2021-02-05T12:59:02","slug":"covid-19-pandemisi-supermarket-ve-e-ticaret-kanallarinda-fmcg-satislarini-arttirdi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=2018","title":{"rendered":"\u201cCovid-19 Pandemisi, S\u00fcpermarket ve E-Ticaret Kanallar\u0131nda FMCG Sat\u0131\u015flar\u0131n\u0131 Artt\u0131rd\u0131\u201d"},"content":{"rendered":"\t\t
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D\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rma \u015firketlerinden Nielsen, H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri (FMCG) Paneli sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Di\u011fer \u00fclkeler gibi T\u00fcrkiye\u2019yi de etkisi alt\u0131na alan Covid-19 (Koronavir\u00fcs) Pandemisinin \u00fclkemizdeki ilk 5 haftal\u0131k seyrine ili\u015fkin veriler, pek \u00e7ok kategoride y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131na i\u015faret ediyor. <\/strong><\/span><\/h3>

Nielsen, Covid-19 Pandemisinin T\u00fcrkiye\u2019deki ilk 5 haftal\u0131k seyrine ili\u015fkin fiziksel ve online sat\u0131\u015f verilerini a\u00e7\u0131klad\u0131. Bilindi\u011fi \u00fczere T\u00fcrkiye\u2019de ilk koronavir\u00fcs vakas\u0131, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan 10 Mart\u2019ta a\u00e7\u0131klanm\u0131\u015ft\u0131. <\/span><\/p>

\u201cS\u00fcpermarketlerde FMCG Sat\u0131\u015flar\u0131 Artt\u0131\u201d<\/span><\/strong>
Nielsen verilerini payla\u015fan Nielsen T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Didem \u015eekerel Erdo\u011fan, \u201cKoronavir\u00fcs \u00f6ncesi d\u00f6nem\u201d olarak tan\u0131mlanabilecek d\u00f6nem olan y\u0131l\u0131n ilk iki ay\u0131nda hem Toplam T\u00fcrkiye genelinde hem de zincir marketlerde sigara ve alkol hari\u00e7 toplam FMCG b\u00fcy\u00fcmesinin %19 oldu\u011funu belirtti. Didem \u015eekerel Erdo\u011fan \u201cBu rakam\u0131n, zincir marketler i\u00e7in pandeminin ilk 5 haftas\u0131nda ortalama %50 olarak ger\u00e7ekle\u015fti\u011fini g\u00f6rmekteyiz. \u00c7ok \u00e7arp\u0131c\u0131 bir art\u0131\u015f ger\u00e7ekle\u015fti\u201d diye konu\u015ftu.<\/span>
Haftal\u0131k detayda bilgiler aktaran \u015eekerel Erdo\u011fan, pandeminin ilk haftas\u0131 olan 11. haftada zincir marketlerin %69\u2019luk art\u0131\u015f kaydetti\u011fini aktard\u0131. Didem \u015eekerel Erdo\u011fan, \u201cPandeminin ikinci haftas\u0131nda, yani 16-22 Mart haftas\u0131nda ise, FMCG sat\u0131\u015flar\u0131nda tam anlam\u0131yla bir zirve ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz\u201d dedi.<\/span>
Nielsen panel verilerine g\u00f6re, 12. hafta (16-22 Mart haftas\u0131) ger\u00e7ekle\u015fen sigara ve alkol hari\u00e7 FMCG ciro b\u00fcy\u00fcmesi daha da y\u00fckselerek %124 olarak ger\u00e7ekle\u015fti. Didem \u015eekerel Erdo\u011fan, \u201cT\u00fcrk t\u00fcketicisinin bu hafta karantina alt\u0131nda ya\u015famaya haz\u0131rland\u0131\u011f\u0131n\u0131, ciddi miktarda stok yapma e\u011filimi g\u00f6sterdi\u011fini g\u00f6rmekteyiz\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/span>
Nielsen verileri, takip eden 13. ve 14. haftalarda, b\u00fcy\u00fcmenin bir miktar gerileyerek bir \u00f6nceki y\u0131l\u0131n ayn\u0131 haftas\u0131na g\u00f6re s\u0131ras\u0131yla %38 ve %32 olarak ger\u00e7ekle\u015fti\u011fini g\u00f6sterirken, 15. haftada ise ilk kez uygulanan soka\u011fa \u00e7\u0131kma yasa\u011f\u0131n\u0131n da etkisiyle %8\u2019lik bir ciro daralmas\u0131 g\u00f6r\u00fcl\u00fcyor. Nielsen T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Didem \u015eekerel Erdo\u011fan, \u201cBurada \u00f6nceki haftalar\u0131n a\u015f\u0131r\u0131 stoklu al\u0131\u015fveri\u015finin etkisini g\u00f6rmekteyiz. Buna ek olarak Kolonya ve Maya gibi y\u00fcksek talep gelen baz\u0131 kategorilerde yer yer g\u00f6r\u00fclen stoksuz kalma durumlar\u0131; baz\u0131 ya\u015f gruplar\u0131 i\u00e7in s\u00fcrekli, hafta sonlar\u0131 i\u00e7in genel soka\u011fa \u00e7\u0131kma yasa\u011f\u0131n\u0131n uygulanmas\u0131; baz\u0131 perakende sat\u0131\u015f noktalar\u0131n\u0131n faaliyetlerine ara vermesi ve online al\u0131\u015fveri\u015fe kay\u0131\u015f gibi etkenlerin de etkili oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz\u201d diye konu\u015ftu.<\/span><\/p>

\u201cA\u011f\u0131rl\u0131kl\u0131 Olarak G\u0131da ve Hijyen Kategorileri \u00d6ne \u00c7\u0131kt\u0131\u201d<\/span><\/strong>
Koronavir\u00fcs g\u00fcndeminin genel olarak FMCG sat\u0131\u015flar\u0131n\u0131 artt\u0131rmakla birlikte baz\u0131 kategori sat\u0131\u015flar\u0131n\u0131 daha fazla etkiledi\u011fi g\u00f6r\u00fcl\u00fcyor. FMCG alt\u0131nda t\u00fcm ana gruplar\u0131n (Alkols\u00fcz \u0130\u00e7ecekler, At\u0131\u015ft\u0131rmal\u0131klar, Bakkaliye, V\u00fccut Bak\u0131m, Ka\u011f\u0131t \u00dcr\u00fcnleri ve Temizlik) \u00e7ok \u00f6nemli ciro art\u0131\u015flar\u0131 kaydettiklerini s\u00f6yleyen Didem \u015eekerel Erdo\u011fan, zincir marketlerde pandeminin ilk 5 haftas\u0131nda ciro art\u0131\u015f\u0131 bak\u0131m\u0131ndan \u00f6ne \u00e7\u0131kan ilk 10 kategorinin Kolonya (%1.061), Maya (%403), Un (%305), Makarna (%181), \u00c7ama\u015f\u0131r Suyu (%160), Sabun ve Du\u015f Jelleri (%144), Pi\u015firme Yard\u0131mc\u0131lar\u0131 (%123), -eldivenlerin de i\u00e7inde yer ald\u0131\u011f\u0131- Kimyasal Olmayan Ev Temizleyicileri (%112), Konserve Bal\u0131k (%111) ve Islak Mendil (%106) oldu\u011funu a\u00e7\u0131klad\u0131. \u015eekerel Erdo\u011fan, \u201cBu b\u00fcy\u00fcme rakamlar\u0131n\u0131, y\u0131l\u0131n ilk iki ay\u0131yla, yani koronavir\u00fcs \u00f6ncesi d\u00f6nemle k\u0131yaslayacak olursak, koronavir\u00fcs g\u00fcndeminin bu kategoriler \u00fczerinde ne denli b\u00fcy\u00fck bir etki yapt\u0131\u011f\u0131n\u0131 g\u00f6rebiliriz\u201d diye konu\u015ftu.<\/span><\/p>

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\u201cT\u00fcketiciler belirsizlik ve endi\u015fe ile ba\u015f etmeye \u00e7al\u0131\u015ft\u0131klar\u0131 bu d\u00f6nemde, besleyicili\u011fine ko\u015fulsuz g\u00fcvendikleri temel g\u0131dalara y\u00f6nelim g\u00f6steriyor.\u201d<\/span><\/p>

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Nielsen\u2019in ge\u00e7ti\u011fimiz ay, d\u00fcnyan\u0131n 73 \u00fclkesinde ayn\u0131 anda ger\u00e7ekle\u015ftirdi\u011fi Koronavir\u00fcs\u00fcn Global T\u00fcketiciler \u00dczerindeki Etkileri Ara\u015ft\u0131rmas\u0131, t\u00fcketicilerin evde daha fazla vakit ge\u00e7irmesi ile birlikte evde yemek haz\u0131rl\u0131\u011f\u0131n\u0131n \u00e7ok \u00f6nemli bir aktivite haline geldi\u011fini g\u00f6steriyor. T\u00fcrk t\u00fcketicilerinin %80\u2019i koronavir\u00fcs sonras\u0131 evde daha s\u0131k yemek yapt\u0131klar\u0131n\u0131 ve yediklerini belirtiyor. Bu oran t\u00fcm Avrupa \u00fclkelerinden daha y\u00fcksek. T\u00fcrkiye\u2019yi %74 evde yemek yapma\/yeme oran\u0131 ile \u0130talya izliyor. Peki, bu d\u00f6nemde t\u00fcketicilerin men\u00fcs\u00fcnde neler a\u011f\u0131rl\u0131kl\u0131? Makarna, Un, Maya gibi kategorilerdeki h\u0131zl\u0131 b\u00fcy\u00fcme t\u00fcketicilerin d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de \u201ccomfort food\u201da y\u00f6neliminin sinyallerini veriyor. \u201cComfort food\u201d ge\u00e7mi\u015fi hat\u0131rlatan, genelde y\u00fcksek kalorili ve \u00e7ocukluk \u00e7a\u011f\u0131nda t\u00fcketilen yiyecekler i\u00e7in kullan\u0131lan bir tan\u0131mlama. T\u00fcrkiye\u2019de k\u00f6fte ve makarnadan olu\u015fan bir tabak veya kuru fasulye-pilav, \u2018comfort food\u2019 yiyeceklere \u00f6rnek g\u00f6sterilebilir. Son g\u00fcnlerde yeniden pop\u00fclerlik kazanan evde ekmek yap\u0131m\u0131n\u0131 da bu kapsamda de\u011ferlendirmek m\u00fcmk\u00fcn.<\/span>
K\u0131sacas\u0131 t\u00fcketicilerin belirsizlik ve endi\u015fe d\u00f6nemlerinde a\u015fina olduklar\u0131, besleyicili\u011fine ko\u015fulsuz g\u00fcvendikleri temel g\u0131dalara y\u00f6nelim g\u00f6sterdiklerini g\u00f6r\u00fcyoruz.<\/span><\/p>

\u201cEve \u00c7ekilen Al\u0131\u015fveri\u015f\u00e7i E-Ticaret\u2019e Y\u00f6neldi\u201d<\/span><\/strong>
Didem \u015eekerel Erdo\u011fan, Nielsen\u2019in 2019 y\u0131l\u0131 ba\u015f\u0131nda lansman\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fi ve a\u011f\u0131rl\u0131kl\u0131 olarak temizlik ve ki\u015fisel bak\u0131m kategorilerini i\u00e7eren E-Ticaret Paneli\u2019nin 11.-15. hafta sonu\u00e7lar\u0131n\u0131 da payla\u015ft\u0131. \u015eekerel Erdo\u011fan, koronavir\u00fcs g\u00fcndeminin e-ticaret sat\u0131\u015flar\u0131n\u0131 da ciddi oranda artt\u0131rd\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/span>
\u015eekerel Erdo\u011fan, \u201cT\u00fcrkiye\u2019de e-ticaretin halihaz\u0131rda y\u00fcksek bir b\u00fcy\u00fcme dinami\u011fi oldu\u011funu g\u00f6rmekteyiz. \u00d6rne\u011fin pandemi \u00f6ncesi d\u00f6nem olan y\u0131l\u0131n ilk iki ay\u0131na bakt\u0131\u011f\u0131m\u0131zda, E-Ticaret kategorilerinin ortalama y\u0131ll\u0131k %57 gibi bir ciro b\u00fcy\u00fcmesi kaydetti\u011fine tan\u0131k oluyoruz. \u00d6te yandan Korona Vir\u00fcs g\u00fcndemi, bu ivmeyi daha da artt\u0131ran bir fakt\u00f6r oldu. Nitekim, pandeminin ilk 5 haftas\u0131nda E-Ticaret sat\u0131\u015flar\u0131, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re ortalama %171 b\u00fcy\u00fcd\u00fc\u201d diye konu\u015ftu.<\/span>
Haftal\u0131k detayda i\u00e7g\u00f6r\u00fclerini de payla\u015fan Didem \u015eekerel Erdo\u011fan, E-Ticaret kanal\u0131nda 11. hafta ciro b\u00fcy\u00fcmesinin %137 oldu\u011funu, bunu takip eden 12. haftan\u0131n ise zirve haftas\u0131 oldu\u011funu (%225 b\u00fcy\u00fcme) belirtti. \u015eekerel Erdo\u011fan, takip eden 13. ve 14. haftalarda ise b\u00fcy\u00fcme ivmesinin bir miktar gerileyerek s\u0131ras\u0131yla %156 ve %184 olarak ger\u00e7ekle\u015fti\u011fini aktard\u0131. \u015eekerel Erdo\u011fan, 15. hafta b\u00fcy\u00fcmesinin de yine %175 olarak ger\u00e7ekle\u015fti\u011fini ve g\u00fc\u00e7l\u00fc performans\u0131n s\u00fcrd\u00fc\u011f\u00fcn\u00fc ekledi.<\/span>
E-Ticaret kapsam\u0131nda \u00f6l\u00e7t\u00fckleri kategoriler \u00f6zelinde de Nielsen i\u00e7g\u00f6r\u00fclerini payla\u015fan \u015eekerel Erdo\u011fan, pandeminin ilk 5 haftas\u0131nda en \u00e7ok b\u00fcy\u00fcme kaydeden ilk 5 kategorinin Sa\u00e7 Boyas\u0131 (%709), A\u011fda ve T\u00fcy D\u00f6k\u00fcc\u00fcler (%574), Hijyenik Ped (%562), \u00c7ama\u015f\u0131r Suyu (%482) ve Sabun ve Du\u015f Jelleri (%443) oldu\u011funu belirtti. \u015eekerel Erdo\u011fan, 12. haftada yo\u011funla\u015fan art\u0131\u015f bak\u0131m\u0131ndan offline ve online kanalda t\u00fcketici davran\u0131\u015f\u0131n\u0131n benzer oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/span><\/p>

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E-Ticarette ya\u015fanan geli\u015fmenin offline kanaldan farkl\u0131la\u015ft\u0131\u011f\u0131 noktalar\u0131n da bulundu\u011funu belirten Didem \u015eekerel Erdo\u011fan, \u201cOffline\u2019dan farkl\u0131 olarak, 13.-15. haftalarda b\u00fcy\u00fcmenin hala 11. haftan\u0131n \u00fcst\u00fcnde seyretti\u011fini g\u00f6rmekteyiz ki bu da evlerine \u00e7ekilen t\u00fcketicilerin a\u011f\u0131rl\u0131kl\u0131 olarak online\u2019a y\u00f6neldiklerini ortaya koymakta. Nitekim, pandeminin ilk haftas\u0131nda online sat\u0131\u015flar\u0131 daha gerilerde olan A\u011f\u0131z Bak\u0131m, T\u0131ra\u015f \u00dcr\u00fcnleri, Bula\u015f\u0131k Deterjanlar\u0131 vb. gruplar\u0131n, 11. haftay\u0131 takip eden haftalarda offline sat\u0131\u015f ivmesi d\u00fc\u015ferken online\u2019da ciddi b\u00fcy\u00fcmeler sergilemeye ba\u015flad\u0131klar\u0131n\u0131 g\u00f6r\u00fcyoruz\u201d diye konu\u015ftu.<\/span>
Nielsen\u2019in Mart ay\u0131nda ger\u00e7ekle\u015ftirdi\u011fi Koronavir\u00fcs\u00fcn Global T\u00fcketiciler \u00dczerindeki Etkileri Ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131 da bu bulguyu destekler nitelikte. Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrk t\u00fcketicilerin %41\u2019i salg\u0131ndan sonra internetten yapt\u0131klar\u0131 G\u0131da, \u0130\u00e7ecek ve Ev Temizlik \u00dcr\u00fcnleri al\u0131\u015fveri\u015flerini artt\u0131rd\u0131lar. Daha da ilginci, T\u00fcrk t\u00fcketicilerinin neredeyse yar\u0131s\u0131 (%49) bu \u00fcr\u00fcnleri internetten sat\u0131n almaya orta ve uzun vadede devam edeceklerini belirtiyor.<\/span><\/p>

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\u201c\u00c7in ve \u0130talya\u2019ya \u0130li\u015fkin \u0130\u00e7g\u00f6r\u00fclerimizden Faydalan\u0131yoruz\u201d<\/span><\/strong>
Nielsen\u2019in 100\u2019\u00fcn \u00fczerinde \u00fclkede faaliyet g\u00f6sterdi\u011fini hat\u0131rlatan Didem \u015eekerel Erdo\u011fan, koronavir\u00fcs g\u00fcndemini de ilk g\u00fcnden itibaren t\u00fcm \u00fclkelerde b\u00fcy\u00fck bir hassasiyetle takip ederek global \u00f6l\u00e7ekte i\u00e7g\u00f6r\u00fcler \u00fcrettiklerini vurgulad\u0131. \u015eekerel Erdo\u011fan, \u201c\u00d6zellikle \u00c7in ve \u0130talya\u2019ya ili\u015fkin i\u00e7g\u00f6r\u00fclerimiz bize g\u00f6steriyor ki, koronavir\u00fcs pandemisinin ilk haftalar\u0131nda pik seviyeler g\u00f6ren sat\u0131\u015flar, takip eden haftalarda belirli bir stabiliteye kavu\u015fuyor. Ancak tabii ki al\u0131\u015fveri\u015f\u00e7ilerin stok miktarlar\u0131ndaki de\u011fi\u015fimler, pazarlarda uygulanan hareket k\u0131s\u0131tlamas\u0131 tedbirleri vb. unsurlar\u0131n, ilk haftalarda oldu\u011fu kadar keskin olmasa da kimi dalgalanmalara da neden oldu\u011funu g\u00f6rmekteyiz. Her durumda, al\u0131\u015fveri\u015f ve t\u00fcketim kanallar\u0131ndaki zorunlu azalman\u0131n, FMCG \u00fcr\u00fcnlerine y\u00f6nelik talebi artt\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz\u201d diye konu\u015ftu.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rma \u015firketlerinden Nielsen, H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri (FMCG) Paneli sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Di\u011fer \u00fclkeler gibi T\u00fcrkiye\u2019yi de etkisi alt\u0131na alan Covid-19 (Koronavir\u00fcs) Pandemisinin \u00fclkemizdeki ilk 5 haftal\u0131k seyrine ili\u015fkin veriler, pek \u00e7ok kategoride y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131na i\u015faret ediyor. Nielsen, Covid-19 Pandemisinin T\u00fcrkiye\u2019deki ilk 5 haftal\u0131k seyrine ili\u015fkin fiziksel ve online sat\u0131\u015f verilerini a\u00e7\u0131klad\u0131. Bilindi\u011fi […]<\/p>\n","protected":false},"author":1,"featured_media":2019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-2018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/04\/shutterstock_1679861737.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\n\u201cCovid-19 Pandemisi, S\u00fcpermarket ve E-Ticaret Kanallar\u0131nda FMCG Sat\u0131\u015flar\u0131n\u0131 Artt\u0131rd\u0131\u201d - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=2018\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cCovid-19 Pandemisi, S\u00fcpermarket ve E-Ticaret Kanallar\u0131nda FMCG Sat\u0131\u015flar\u0131n\u0131 Artt\u0131rd\u0131\u201d - GPD\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rma \u015firketlerinden Nielsen, H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri (FMCG) Paneli sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Di\u011fer \u00fclkeler gibi T\u00fcrkiye\u2019yi de etkisi alt\u0131na alan Covid-19 (Koronavir\u00fcs) Pandemisinin \u00fclkemizdeki ilk 5 haftal\u0131k seyrine ili\u015fkin veriler, pek \u00e7ok kategoride y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131na i\u015faret ediyor. Nielsen, Covid-19 Pandemisinin T\u00fcrkiye\u2019deki ilk 5 haftal\u0131k seyrine ili\u015fkin fiziksel ve online sat\u0131\u015f verilerini a\u00e7\u0131klad\u0131. 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Di\u011fer \u00fclkeler gibi T\u00fcrkiye\u2019yi de etkisi alt\u0131na alan Covid-19 (Koronavir\u00fcs) Pandemisinin \u00fclkemizdeki ilk 5 haftal\u0131k seyrine ili\u015fkin veriler, pek \u00e7ok kategoride y\u00fcksek sat\u0131\u015f art\u0131\u015flar\u0131na i\u015faret ediyor. Nielsen, Covid-19 Pandemisinin T\u00fcrkiye\u2019deki ilk 5 haftal\u0131k seyrine ili\u015fkin fiziksel ve online sat\u0131\u015f verilerini a\u00e7\u0131klad\u0131. Bilindi\u011fi […]","og_url":"https:\/\/www.gidaperakendecileri.org\/?p=2018","og_site_name":"GPD","article_published_time":"2020-04-30T10:03:26+00:00","article_modified_time":"2021-02-05T12:59:02+00:00","og_image":[{"width":1575,"height":1050,"url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/04\/shutterstock_1679861737.jpg","type":"image\/jpeg"}],"author":"ph16171887571_m2ho1594","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ph16171887571_m2ho1594","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gidaperakendecileri.org\/?p=2018#article","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=2018"},"author":{"name":"ph16171887571_m2ho1594","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"headline":"\u201cCovid-19 Pandemisi, S\u00fcpermarket ve E-Ticaret Kanallar\u0131nda FMCG Sat\u0131\u015flar\u0131n\u0131 Artt\u0131rd\u0131\u201d","datePublished":"2020-04-30T10:03:26+00:00","dateModified":"2021-02-05T12:59:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=2018"},"wordCount":1565,"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=2018#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/04\/shutterstock_1679861737.jpg","articleSection":["Haberler","Sekt\u00f6rden Haberler"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gidaperakendecileri.org\/?p=2018","url":"https:\/\/www.gidaperakendecileri.org\/?p=2018","name":"\u201cCovid-19 Pandemisi, S\u00fcpermarket ve E-Ticaret Kanallar\u0131nda FMCG Sat\u0131\u015flar\u0131n\u0131 Artt\u0131rd\u0131\u201d - 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