{"id":1915,"date":"2020-04-05T11:20:58","date_gmt":"2020-04-05T11:20:58","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1915"},"modified":"2021-02-05T12:59:21","modified_gmt":"2021-02-05T12:59:21","slug":"medya-ve-reklama-yapilan-yatirim-2019da-11-milyar-lirayi-gecti","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1915","title":{"rendered":"Medya ve Reklama Yap\u0131lan Yat\u0131r\u0131m, 2019\u2019da 11 Milyar Liray\u0131 Ge\u00e7ti"},"content":{"rendered":"\t\t
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T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 2019 Y\u0131l\u0131 Raporu yay\u0131mland\u0131. Rapora g\u00f6re T\u00fcrkiye\u2019de toplam medya ve reklam yat\u0131mlar\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 6,2 oran\u0131nda b\u00fcy\u00fcyerek, 11 milyar 49 milyon TL oldu. Bununla birlikte medya yat\u0131r\u0131mlar\u0131 ise 2019 y\u0131l\u0131 sonunda, 2018 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 5,6 oran\u0131nda artarak, 8 milyar 839 milyon TL olarak ger\u00e7ekle\u015fti.<\/strong><\/span><\/h3>

T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 2019 Y\u0131l\u0131 Sonu Raporu\u2019na g\u00f6re, toplam medya yat\u0131r\u0131mlar\u0131 8 milyar 839 milyon TL olarak ger\u00e7ekle\u015fti. Yine bu d\u00f6nemde toplam reklam ve medya yat\u0131r\u0131mlar\u0131n\u0131n tutar\u0131, 11 milyar 49 milyon TL oldu. \u0130lgili rapor, Reklamc\u0131lar Derne\u011fi, Reklamverenler Derne\u011fi (RVD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB TR), A\u00e7\u0131khava Reklamc\u0131lar\u0131 Vakf\u0131 (ARVAK), Ulusal Radyo Yay\u0131nc\u0131lar\u0131 Derne\u011fi (URYAD) ve Mobil Mecralar Ara\u015ft\u0131rma Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi (MMA) ad\u0131na ba\u011f\u0131ms\u0131z dan\u0131\u015fmanl\u0131k \u015firketi Deloitte taraf\u0131ndan haz\u0131rland\u0131. <\/span><\/p>

\u201cYeni Bir D\u00f6neme Giriyoruz\u201d<\/span><\/strong>
Rapor ile ilgili de\u011ferlendirmelerde bulunan Reklamc\u0131lar Derne\u011fi Ba\u015fkan\u0131 Volkan \u0130kiler, T\u00fcrkiye Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 Raporu\u2019nun, Reklamc\u0131lar Derne\u011fi taraf\u0131ndan on y\u0131ld\u0131r haz\u0131rlanarak yay\u0131nland\u0131\u011f\u0131na i\u015faret etti. Bu y\u0131l T\u00fcrkiye pazarlama ileti\u015fimi d\u00fcnyas\u0131 i\u00e7in \u00e7ok \u00f6nemli bir ad\u0131m atarak, t\u00fcm sekt\u00f6r derneklerinin el ele verdi\u011fi ve sekt\u00f6r\u00fcn geli\u015fimi ad\u0131na birbirleriyle daha da yak\u0131ndan \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 bir d\u00f6neme girdiklerine de i\u015faret eden \u0130kiler bu konuda, \u201c2019 y\u0131l\u0131 itibariyle, medya yat\u0131r\u0131mlar\u0131n\u0131 t\u00fcm sekt\u00f6r derneklerinin ortak \u00e7al\u0131\u015fmas\u0131yla a\u00e7\u0131klamaya karar verdik. Reklamc\u0131lar Derne\u011fi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, A\u00e7\u0131khava Reklamc\u0131lar\u0131 Vakf\u0131 (ARVAK), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB TR), Mobil Mecralar Ara\u015ft\u0131rma Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi (MMA), Reklamverenler Derne\u011fi (RVD) ve Ulusal Radyo Yay\u0131nc\u0131lar\u0131 Derne\u011fi (URYAD) g\u00fc\u00e7lerini birle\u015ftirdi. Do\u011fru ve verimli \u00f6l\u00e7\u00fcmleme ve raporlama i\u00e7in \u00e7al\u0131\u015ft\u0131k ve \u00e7al\u0131\u015fmaya devam edece\u011fiz. T\u00fcm sekt\u00f6r dernek \u00fcyelerine ve ba\u015fkanlar\u0131na destekleri i\u00e7in te\u015fekk\u00fcr ederim\u201d \u015feklinde a\u00e7\u0131klamada bulundu.<\/span><\/p>

TV Kurulu\u015flar\u0131n\u0131n Pazar Pay\u0131, Y\u00fczde 46<\/span><\/strong>
Medya yat\u0131r\u0131mlar\u0131nda en b\u00fcy\u00fck pay\u0131, 2019 sonu itibariyle sekt\u00f6rde y\u00fczde 46 oran\u0131nda pazar pay\u0131na eri\u015fen televizyon kurulu\u015flar\u0131 ald\u0131. Televizyonu y\u00fczde 33,3 ile dijital mecralar takip etti. \u00dc\u00e7\u00fcnc\u00fc s\u0131rada y\u00fczde 9,4 ile a\u00e7\u0131khava yer ald\u0131.<\/span>
2019 y\u0131l\u0131nda en b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015f bas\u0131n yat\u0131r\u0131mlar\u0131nda ya\u015fand\u0131. Bas\u0131n yat\u0131r\u0131mlar\u0131 toplamda y\u00fczde 25,9 d\u00fc\u015ferek, y\u00fczde 6,5 pazar pay\u0131 ile d\u00f6rd\u00fcnc\u00fc s\u0131radaki yerini korudu. 2019 y\u0131l\u0131nda televizyonlara yap\u0131lan medya yat\u0131r\u0131m\u0131 4 milyar 68 milyon TL olarak ger\u00e7ekle\u015firken, dijital mecralara 2 milyar 940 milyon TL\u2019lik yat\u0131r\u0131m yap\u0131ld\u0131.<\/span>
2019 y\u0131l\u0131 genelinde medya yat\u0131r\u0131mlar\u0131 aras\u0131nda dijital mecralara yap\u0131lan yat\u0131r\u0131mlar \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131. Dijital mecralara yap\u0131lan yat\u0131r\u0131m 2018 y\u0131l\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde 19 artt\u0131. Medya yat\u0131r\u0131mlar\u0131 aras\u0131nda en fazla paya sahip olan TV yat\u0131r\u0131mlar\u0131 ise y\u00fczde 5 oran\u0131nda art\u0131\u015f g\u00f6sterdi. A\u00e7\u0131khava yat\u0131r\u0131mlar\u0131 y\u00fczde 2,5 art\u0131\u015fla 831 milyon TL, bas\u0131n yat\u0131r\u0131mlar\u0131 y\u00fczde 25,9 d\u00fc\u015f\u00fc\u015fle 578 milyon TL, radyo yat\u0131r\u0131mlar\u0131 y\u00fczde 9,7 artarak 327 milyon TL olarak ger\u00e7ekle\u015fti. Sinema yat\u0131r\u0131mlar\u0131 s\u00f6z konusu d\u00f6nemde y\u00fczde 7,1 artt\u0131 ve 95 milyon TL oldu. Radyonun toplam medya yat\u0131r\u0131mlar\u0131ndaki pay\u0131 y\u00fczde 3,7 olurken, sineman\u0131n pay\u0131 y\u00fczde 1,1\u2019de kald\u0131.<\/span><\/p>

Dijital Mecralar Y\u00fckseli\u015fte<\/span><\/strong>
2018 y\u0131l\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda 2019 y\u0131l\u0131nda dijital mecralarda y\u00fczde 19 b\u00fcy\u00fcme ile birlikte, toplam 2 milyar 940 milyon TL\u2019lik* yat\u0131r\u0131m ger\u00e7ekle\u015ftirildi.<\/span>
2019\u2019da dijital yat\u0131r\u0131m i\u00e7inde en fazla pay\u0131 1 milyar 680 milyon TL ile display ald\u0131. Display\u2019deki art\u0131\u015f y\u00fczde 18,9 olarak ger\u00e7ekle\u015firken, bu alanda g\u00f6sterim\/t\u0131klama bazl\u0131 mecralar\u0131n 2019 y\u0131l\u0131ndaki pay\u0131 y\u00fczde 64, videolar\u0131n y\u00fczde 29, native\u2019in pay\u0131 y\u00fczde 8 olarak ger\u00e7ekle\u015fti.<\/span>
2019\u2019da g\u00f6sterim\/t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 11,4 oran\u0131nda artarak, 1 milyar 69 milyon TL oldu. Yine 2019 y\u0131l\u0131nda video bazl\u0131 yat\u0131r\u0131mlar\u0131 bir \u00f6nceki y\u0131la g\u00f6re 36.9\u2019luk art\u0131\u015fla 483 milyon TL, native reklam yat\u0131r\u0131mlar\u0131 da bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 26,7 artarak, 128 milyon TL olarak ger\u00e7ekle\u015fti.<\/span><\/p>

Dijital mecra yat\u0131r\u0131mlar\u0131n\u0131n %64\u2019\u00fc mobil ekranlar, %36\u2019s\u0131 ise PC ve laptop \u00fczerinden ger\u00e7ekle\u015fmi\u015ftir. Ge\u00e7en y\u0131la g\u00f6re mobil ekran harcamalar\u0131n\u0131n toplam dijitaldeki k\u0131r\u0131l\u0131m\u0131 artm\u0131\u015f ve %35,6 oran\u0131nda b\u00fcy\u00fcm\u00fc\u015ft\u00fcr.<\/span><\/p>

Arama Motorlar\u0131na Yap\u0131lan Yat\u0131r\u0131m, Y\u00fczde 20,2 Artt\u0131<\/span><\/strong>
2019 y\u0131l\u0131nda dijital mecra yat\u0131r\u0131mlar\u0131 i\u00e7erisinde 2018 y\u0131l\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda en fazla yat\u0131r\u0131m art\u0131\u015f\u0131 y\u00fczde 20,2\u2019lik art\u0131\u015fla arama motorlar\u0131nda oldu. Bu d\u00f6nemde arama motorlar\u0131na, 1 milyar 110 milyon TL\u2019lik yat\u0131r\u0131m yap\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Arama motorlar\u0131n\u0131 y\u00fczde 10,5\u2019lik art\u0131\u015f ile ilanlar izledi. \u0130lanlar i\u00e7in 2019\u2019da 125 milyon TL yat\u0131r\u0131m yap\u0131ld\u0131.<\/span><\/p>

2019 y\u0131l\u0131nda dijital medya yat\u0131r\u0131mlar\u0131n\u0131n y\u00fczde 20,5\u2019ini sosyal medya, y\u00fczde 64,2\u2019sini mobil platform, 70,7\u2019sini programatik sat\u0131n alma yat\u0131r\u0131mlar olu\u015fturdu.<\/span>
Ge\u00e7ti\u011fimiz y\u0131l, sosyal medyaya 603 milyon TL, mobil platformlara 1 milyar 887 milyon TL ve programatik sat\u0131n almaya ise 2 milyar 79 milyon TL tutar\u0131nda yat\u0131r\u0131m yap\u0131ld\u0131.<\/span>
\u00d6te yandan, A\u00e7\u0131khava olumsuz ko\u015fullara kar\u015f\u0131n b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. 2019 y\u0131l\u0131nda 831 milyon TL olarak ger\u00e7ekle\u015fen ve y\u00fczde 2.5 b\u00fcy\u00fcyen A\u00e7\u0131khava medya yat\u0131r\u0131mlar\u0131n\u0131n 111 milyon TL\u2019sini 2018 y\u0131l\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde 31,2 art\u0131\u015fla dijital a\u00e7\u0131khava, yine 111 milyon TL\u2019sini y\u00fczde 18.9\u2019luk art\u0131\u015fla b\u00fcy\u00fck alan ve 609 milyon TL\u2019sini de y\u00fczde 3.8 d\u00fc\u015f\u00fc\u015fle reklam \u00fcniteleri yat\u0131r\u0131mlar\u0131 olu\u015fturdu.<\/span><\/p>

G\u0131da, \u0130lk S\u0131rada<\/span><\/strong>
Sekt\u00f6rel bazda bak\u0131ld\u0131\u011f\u0131nda ise, 2019 y\u0131l\u0131nda reklam yat\u0131r\u0131mlar\u0131 en b\u00fcy\u00fck sekt\u00f6rlerin ba\u015f\u0131nda; g\u0131da ilk s\u0131rada yer ald\u0131. G\u0131day\u0131, ikinci s\u0131rada perakende ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada ise kozmetik ve ki\u015fisel bak\u0131m sekt\u00f6r\u00fc takip etti.<\/span>
Yine 2019 y\u0131l\u0131nda reklam yat\u0131r\u0131mlar\u0131 en \u00e7ok b\u00fcy\u00fcyen sekt\u00f6rlerin ba\u015f\u0131nda ise; ev temizlik \u00fcr\u00fcnleri geldi. Bunu s\u0131ras\u0131yla perakende, kozmetik ve ki\u015fisel bak\u0131m izledi.<\/span><\/p>

D\u00fcnya Pazar\u0131 2019\u2019da da B\u00fcy\u00fcmeye Devam Etti<\/span><\/strong>
\u00d6te yandan, T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 2019 Y\u0131l\u0131 Sonu Raporu\u2019na g\u00f6re d\u00fcnyada medya yat\u0131r\u0131mlar\u0131 tahminen 640 milyar Dolar\u2019a ula\u015ft\u0131. Sekt\u00f6r\u00fcn 2020 y\u0131l\u0131 tahmini ise 668 milyar Dolar olaca\u011f\u0131 y\u00f6n\u00fcnde. 2019 y\u0131l\u0131nda, D\u00fcnya genelinde %4,4 b\u00fcy\u00fcd\u00fc\u011f\u00fc tahmin edilen toplam medya yat\u0131r\u0131mlar\u0131n\u0131n %47\u2019si dijital mecralara yap\u0131l\u0131rken, dijital mecray\u0131 %29 ile televizyon mecras\u0131 takip etmektedir. Y\u0131ll\u0131k medya yat\u0131r\u0131m b\u00fcy\u00fckl\u00fc\u011f\u00fc 1 milyar ABD dolar\u0131n\u0131n \u00fczerinde olan 41 \u00fclkedeki toplam yat\u0131r\u0131m hacmi $610 milyar olup, bu rakam d\u00fcnya genelindeki toplam yat\u0131r\u0131mlar\u0131n yakla\u015f\u0131k %95\u2019ini temsil etmektedir. Bu 41 \u00fclkedeki medya yat\u0131r\u0131mlar\u0131, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re (yerel para birimleri ile) ortalama y\u00fczde 9,1 seviyesinde b\u00fcy\u00fcme g\u00f6sterdi.<\/span>
\u0130lgili rapora g\u00f6re T\u00fcrkiye, medya yat\u0131r\u0131mlar\u0131 b\u00fcy\u00fckl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan dolar baz\u0131nda d\u00fcnyan\u0131n 35. b\u00fcy\u00fck pazar\u0131 konumunda yer al\u0131rken, toplam hacim i\u00e7inde pay\u0131 y\u00fczde 0,2 seviyesinde. Rapora g\u00f6re, T\u00fcrkiye\u2019de medya yat\u0131r\u0131mlar\u0131n\u0131n Gayri Safi Yurti\u00e7i Has\u0131la (GSYH) i\u00e7indeki oran\u0131, en b\u00fcy\u00fck 41 pazar i\u00e7indeki en d\u00fc\u015f\u00fck oran olup, \u00fclkemizin medya yat\u0131r\u0131mlar\u0131n\u0131n GSYH\u2019ye oran\u0131n\u0131n sahip oldu\u011fu de\u011ferin yakla\u015f\u0131k 3,5 katl\u0131k bir b\u00fcy\u00fcme potansiyeli oldu\u011funa i\u015faret edildi.<\/span>
Sekt\u00f6r\u00fcn 2020 y\u0131l\u0131 medya yat\u0131r\u0131mlar\u0131 tahmini ise 668 milyar Dolar olaca\u011f\u0131 y\u00f6n\u00fcnde idi ancak Covid-19 salg\u0131n\u0131 nedeniyle, d\u00fcnyan\u0131n iki b\u00fcy\u00fck pazar\u0131 olan Amerika ve \u00c7in\u2019deki son geli\u015fmeler, di\u011fer yandan reklam sekt\u00f6r\u00fcn\u00fcn lokomotifi olan, 2020 Tokyo Olimpiyatlar\u0131\u2019n\u0131n da dahil oldu\u011fu bir\u00e7ok uluslararas\u0131 organizasyonun iptali nedeniyle, 2020 b\u00fcy\u00fcme hedeflerinin tekrar g\u00f6zden ge\u00e7irilmesi bekleniyor.<\/span><\/p>

\u201cZorluklarla Ba\u015fa \u00c7\u0131kman\u0131n Form\u00fclleri Bizim DNA\u2019m\u0131zda Var\u201d<\/span><\/strong>
\u0130kiler, Corona salg\u0131n\u0131n\u0131n sekt\u00f6re olan etkileri hakk\u0131nda ise \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye\u2019de de ilk vakan\u0131n a\u00e7\u0131klanmas\u0131 ile sekt\u00f6r\u00fcm\u00fcz\u00fcn etkilendi\u011fini s\u00f6ylemek do\u011fru olur. Ancak, bizim sekt\u00f6r\u00fcm\u00fczde \u00e7ok \u00f6nemli bir pratik var. Zor zamanlarda kenetlenmeyi \u00e7ok iyi biliyoruz; zorluklarla ba\u015fa \u00e7\u0131kman\u0131n form\u00fclleri bizim DNA\u2019m\u0131zda var. Hem reklamverenlerin ald\u0131\u011f\u0131 h\u0131zl\u0131 aksiyonlar hem de ajanslar\u0131n h\u0131zl\u0131 \u00e7\u00f6z\u00fcmleri ile bu durumdaki en do\u011fru ad\u0131mlar\u0131n k\u0131sa zamanda at\u0131lmaya ba\u015fland\u0131\u011f\u0131n\u0131 s\u00f6ylemeliyiz. Uzun vadede kazananlar bu d\u00f6nemde ileti\u015fimde kalanlar, g\u00fcne adapte olanlar ve yarat\u0131c\u0131l\u0131k performans dengesini do\u011fru kuranlar olacak.\u201d<\/span><\/p>

\u201cZorlu G\u00fcnlerde Sa\u011flam Duraca\u011f\u0131z ki Yar\u0131nlara Daha G\u00fc\u00e7l\u00fc Haz\u0131rlanal\u0131m\u201d<\/span><\/strong>
Reklamverenler Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ahmet Pura \u201cD\u00fcnyada sekt\u00f6r\u00fcm\u00fczde ya\u015fanan geli\u015fmeleri \u00e7ok yak\u0131ndan takip ediyoruz ve 2020 y\u0131l\u0131n\u0131n ba\u015f\u0131ndan itibaren ya\u015fanan koronavir\u00fcs salg\u0131n\u0131 nedeniyle g\u00f6r\u00fcyoruz ki, bu e\u015fine az rastlan\u0131r d\u00f6nemde dahi sekt\u00f6r\u00fcm\u00fcz sa\u011flam duru\u015funa devam ediyor, toplumda birlik ve beraberlik ile fark\u0131ndal\u0131k yaratmak ad\u0131na \u00fcstlendi\u011fi misyonun hakk\u0131n\u0131 veriyor. Kampanyalar\u0131nda halka maddi manevi desteklerini a\u00e7\u0131klayan global reklamverenlerin yan\u0131nda, yerel markalar\u0131m\u0131zdan \u00fclke ekonomimize destek yaratan a\u00e7\u0131klamalar geliyor\u201d dedi ve \u201cBu \u00f6rneklerden ald\u0131\u011f\u0131m ilhamla diyorum ki; do\u011fa ve insanl\u0131k i\u00e7in yeni bir ba\u015flang\u0131\u00e7 olacak bu sanc\u0131l\u0131 g\u00fcnlere ra\u011fmen reklam sekt\u00f6r\u00fc sa\u011flam durmaya devam edecek ve yar\u0131nlara daha g\u00fc\u00e7l\u00fc haz\u0131rlanacak. Markaya yat\u0131r\u0131m esast\u0131r, 2. D\u00fcnya Sava\u015f\u0131\u2019nda reklama devam eden \u015firketlerin markalar\u0131 bug\u00fcn hala g\u00fc\u00e7l\u00fc varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor, l\u00fctfen reklama devam!\u201d diyerek g\u00f6r\u00fc\u015flerini ifade etti.<\/span><\/p>

* Dijital medya yat\u0131r\u0131mlar\u0131n\u0131n Tu\u0308rkiye\u2019de daha yu\u0308ksek oldug\u0306u tahmin edilmektedir, ancak bu yat\u0131r\u0131mlar\u0131n tamam\u0131n\u0131 o\u0308lc\u0327u\u0308mlemek mevcut durumda mu\u0308mku\u0308n deg\u0306ildir. En dog\u0306ru o\u0308lc\u0327u\u0308mleme yo\u0308ntemini tespit edebilmek ic\u0327in c\u0327al\u0131s\u0327malar su\u0308rmektedir. Mevcut paylas\u0327\u0131lan rapor, derneklerin \u00fcyeleri baz al\u0131narak haz\u0131rlanm\u0131\u015ft\u0131r.<\/span><\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 2019 Y\u0131l\u0131 Raporu yay\u0131mland\u0131. Rapora g\u00f6re T\u00fcrkiye\u2019de toplam medya ve reklam yat\u0131mlar\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 6,2 oran\u0131nda b\u00fcy\u00fcyerek, 11 milyar 49 milyon TL oldu. Bununla birlikte medya yat\u0131r\u0131mlar\u0131 ise 2019 y\u0131l\u0131 sonunda, 2018 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 5,6 oran\u0131nda artarak, 8 milyar 839 milyon TL olarak […]<\/p>\n","protected":false},"author":1,"featured_media":1916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-1915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/04\/medya-yatirim-arastirma-2019.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nMedya ve Reklama Yap\u0131lan Yat\u0131r\u0131m, 2019\u2019da 11 Milyar Liray\u0131 Ge\u00e7ti - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=1915\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medya ve Reklama Yap\u0131lan Yat\u0131r\u0131m, 2019\u2019da 11 Milyar Liray\u0131 Ge\u00e7ti - GPD\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019de Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131 2019 Y\u0131l\u0131 Raporu yay\u0131mland\u0131. Rapora g\u00f6re T\u00fcrkiye\u2019de toplam medya ve reklam yat\u0131mlar\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 6,2 oran\u0131nda b\u00fcy\u00fcyerek, 11 milyar 49 milyon TL oldu. 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