{"id":1866,"date":"2020-04-04T18:01:11","date_gmt":"2020-04-04T18:01:11","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1866"},"modified":"2021-02-05T12:59:21","modified_gmt":"2021-02-05T12:59:21","slug":"marketler-1000-2000-saatleri-arasinda-hizmetlerini-kesintisiz-surdurecek-2","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1866","title":{"rendered":"Emrah Ak\u0131n: \u201cPerakende Sekt\u00f6r\u00fcnde \u00c7ok \u015eey De\u011fi\u015fecek\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1866\" class=\"elementor elementor-1866\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>D\u00fcnyay\u0131 sarsan COVID-19 salg\u0131n\u0131, bir\u00e7ok sekt\u00f6r\u00fc derinden yaralarken perakende sekt\u00f6r\u00fcn\u00fc ise d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. KPMG T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri ve Perakende Sekt\u00f6r Lideri Emrah Ak\u0131n, \u201c\u00c7ok geni\u015f bir co\u011frafyaya yay\u0131lmas\u0131na ra\u011fmen vir\u00fcs\u00fcn kontrol alt\u0131na al\u0131nmas\u0131yla birlikte t\u00fcketimin h\u0131zla iyile\u015fece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Sanal ma\u011faza ziyaretlerinin artt\u0131\u011f\u0131, online al\u0131\u015fveri\u015fin y\u00fckseldi\u011fi bu d\u00f6nem perakende sekt\u00f6r\u00fcnde kilometre ta\u015f\u0131 olacak, bundan sonra \u00e7ok \u015fey de\u011fi\u015fecek\u201d dedi<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">KPMG T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri ve Perakende Sekt\u00f6r Lideri Emrah Ak\u0131n, Koronavir\u00fcs salg\u0131n\u0131n\u0131n perakende sekt\u00f6r\u00fcne etkilerini de\u011ferlendirdi. Salg\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015ftirdi\u011fini belirten Ak\u0131n, vir\u00fcs\u00fcn sekt\u00f6r\u00fc yeniden \u015fekillendirdi\u011fini vurgulad\u0131. Fiziksel ma\u011fazalar\u0131n al\u0131nan tedbirler ve m\u00fc\u015fteri tercihleri nedeniyle salg\u0131ndan olumsuz etkilendi\u011fini ifade eden Emrah Ak\u0131n, di\u011fer tarafta online perakendecilerin sat\u0131\u015f hacmini artt\u0131rarak s\u00fcrekli m\u00fc\u015fteri kazand\u0131\u011f\u0131n\u0131 kaydetti. Son d\u00f6nemde online al\u0131\u015fveri\u015flerde y\u00fczde 70\u2019e varan art\u0131\u015flar\u0131n ya\u015fand\u0131\u011f\u0131 belirtiliyor. T\u00fcketicilerin al\u0131\u015fveri\u015flerinin daha \u00e7ok hijyen \u00fcr\u00fcnleri, temizlik malzemeleri, kuru g\u0131da ve ki\u015fisel bak\u0131m \u00fcr\u00fcnlerine yo\u011funla\u015ft\u0131\u011f\u0131 g\u00f6zleniyor. Ak\u0131n, \u201cSat\u0131\u015f hacmini artt\u0131ran online perakendeciler teslimat kapasitelerini y\u00fckseltmeye ya da baz\u0131 \u00fclkelerdeki soka\u011fa \u00e7\u0131kma yasaklar\u0131n\u0131 a\u015fmaya \u00e7al\u0131\u015f\u0131yor. Drone\u2019larla teslimat haberlerine daha s\u0131k rastlan\u0131yor\u201d dedi. <\/span><\/p><p><span style=\"color: #000000;\">COVID-19 salg\u0131n\u0131n\u0131n perakendede bir kilometre ta\u015f\u0131 olaca\u011f\u0131na dikkat \u00e7eken Emrah Ak\u0131n, \u015f\u00f6yle konu\u015ftu: \u201c\u00c7in\u2019de 2002\u2019de ortaya \u00e7\u0131kan SARS salg\u0131n\u0131n\u0131n zirveye ula\u015ft\u0131\u011f\u0131 d\u00f6nemde t\u00fcketici \u00fcr\u00fcnlerinin toplam perakende i\u00e7inde b\u00fcy\u00fcmesi y\u00fczde 4,3\u2019e kadar d\u00fc\u015fm\u00fc\u015ft\u00fc. Koronavir\u00fcs\u2019\u00fcn, SARS\u2019tan \u00e7ok daha geni\u015f bir co\u011frafyaya yay\u0131lmas\u0131na ra\u011fmen beklentiler, salg\u0131n\u0131n kontrol alt\u0131na al\u0131nmas\u0131 halinde t\u00fcketimin h\u0131zla iyile\u015fece\u011fi y\u00f6n\u00fcnde. \u015eirketlerin maliyetlerini kontrol alt\u0131nda tutmas\u0131, k\u0131sa vadeli bir \u00e7\u00f6z\u00fcm olarak ilk s\u0131rada. Burada dikkat edilmesi gereken, tedarik zinciri operasyonlar\u0131n\u0131n iyile\u015fmeye haz\u0131r hale getirilmesi. Talep taraf\u0131ndan bakt\u0131\u011f\u0131m\u0131zda, salg\u0131n ilk \u00e7eyrekte perakende sekt\u00f6r\u00fcn\u00fc ve t\u00fcketici g\u00fcvenini etkiledi ve bu durumun ikinci \u00e7eyre\u011fin ba\u015f\u0131nda da devam edebilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Ancak, \u00f6zellikle y\u0131l\u0131n ikinci yar\u0131s\u0131nda salg\u0131n\u0131n yay\u0131lmas\u0131 yava\u015flad\u0131ktan sonra talepte ya\u015fanan azalmay\u0131 telafi edecek nitelikle bir b\u00fcy\u00fcme beklendi\u011fini belirtmek gerek. Tedarik taraf\u0131nda ise \u00c7in\u2019de \u015eubat ay\u0131nda faaliyetlerin durdu\u011fu g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, \u00fclkedeki k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler yetersiz nakit ak\u0131\u015f\u0131 nedeniyle faaliyetlerini durdurabilir. B\u00f6yle bir geli\u015fme iyile\u015fme yoluna giren ekonomiyi ikinci veya \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte zorlayabilir. Bu nedenle, perakende giri\u015fimlerinin krizi y\u00f6netebilmek i\u00e7in proaktif bir yakla\u015f\u0131mla y\u0131l\u0131n ikinci yar\u0131s\u0131na y\u00f6nelik \u00fcretim planlamas\u0131 yapmas\u0131 faydal\u0131 olacakt\u0131r. Uzun vadede ise, perakende \u015firketlerinin risk \u00f6nleme sistemleri kurmas\u0131 gerekir.\u201d<\/span><br \/><span style=\"color: #000000;\">Perakendeciler i\u00e7in teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn bu d\u00f6nemde her zamankinden daha \u00f6nemli oldu\u011funu vurgulayan Ak\u0131n, \u201c\u015eimdi herkes g\u00f6r\u00fcyor ki \u00e7ok kanall\u0131 pazarlama ve dijital perakendecilik alanlar\u0131na yat\u0131r\u0131m yaparak i\u015f modellerini yenileyen \u00f6ne ge\u00e7iyor. Ancak bir\u00e7ok \u015firket, bir uygulama arac\u0131l\u0131\u011f\u0131yla sipari\u015f verilen online \u00fcyelik programlar\u0131ndan verimli \u015fekilde yararlanam\u0131yor. Birikmi\u015f stok sorunu ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, i\u015fletmeler veri yetersizli\u011fi nedeniyle tedarik seviyelerini planlamakta zorlan\u0131yor. \u015eirketler bu gibi kriz d\u00f6nemlerinde teknoloji ve yetenek konusundaki eksikliklerini daha kolay tespit ediyor. Bu bir f\u0131rsat olabilir, i\u015fletmeler teknolojiye dayanan yenilik\u00e7i i\u015f modelleri sayesinde daha \u00e7ok m\u00fc\u015fteriye eri\u015ferek geleceklerini g\u00fcvence alt\u0131na alabilirler. Ayr\u0131ca, otomasyon veya yapay zekaya yat\u0131r\u0131m yaparak maliyetlerini azaltabilirler\u201d diye konu\u015ftu.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyay\u0131 sarsan COVID-19 salg\u0131n\u0131, bir\u00e7ok sekt\u00f6r\u00fc derinden yaralarken perakende sekt\u00f6r\u00fcn\u00fc ise d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. KPMG T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri ve Perakende Sekt\u00f6r Lideri Emrah Ak\u0131n, \u201c\u00c7ok geni\u015f bir co\u011frafyaya yay\u0131lmas\u0131na ra\u011fmen vir\u00fcs\u00fcn kontrol alt\u0131na al\u0131nmas\u0131yla birlikte t\u00fcketimin h\u0131zla iyile\u015fece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Sanal ma\u011faza ziyaretlerinin artt\u0131\u011f\u0131, online al\u0131\u015fveri\u015fin y\u00fckseldi\u011fi bu d\u00f6nem perakende sekt\u00f6r\u00fcnde kilometre ta\u015f\u0131 olacak, bundan sonra \u00e7ok \u015fey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-1866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/kpmg-koronavirus.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emrah Ak\u0131n: \u201cPerakende Sekt\u00f6r\u00fcnde \u00c7ok \u015eey De\u011fi\u015fecek\u201d - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=1866\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emrah Ak\u0131n: \u201cPerakende Sekt\u00f6r\u00fcnde \u00c7ok \u015eey De\u011fi\u015fecek\u201d - GPD\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnyay\u0131 sarsan COVID-19 salg\u0131n\u0131, bir\u00e7ok sekt\u00f6r\u00fc derinden yaralarken perakende sekt\u00f6r\u00fcn\u00fc ise d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. KPMG T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri ve Perakende Sekt\u00f6r Lideri Emrah Ak\u0131n, \u201c\u00c7ok geni\u015f bir co\u011frafyaya yay\u0131lmas\u0131na ra\u011fmen vir\u00fcs\u00fcn kontrol alt\u0131na al\u0131nmas\u0131yla birlikte t\u00fcketimin h\u0131zla iyile\u015fece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Sanal ma\u011faza ziyaretlerinin artt\u0131\u011f\u0131, online al\u0131\u015fveri\u015fin y\u00fckseldi\u011fi bu d\u00f6nem perakende sekt\u00f6r\u00fcnde kilometre ta\u015f\u0131 olacak, bundan sonra \u00e7ok \u015fey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=1866\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-04T18:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-05T12:59:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/kpmg-koronavirus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1682\" \/>\n\t<meta property=\"og:image:height\" content=\"984\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ph16171887571_m2ho1594\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ph16171887571_m2ho1594\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1866#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1866\"},\"author\":{\"name\":\"ph16171887571_m2ho1594\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"headline\":\"Emrah Ak\u0131n: \u201cPerakende Sekt\u00f6r\u00fcnde \u00c7ok \u015eey De\u011fi\u015fecek\u201d\",\"datePublished\":\"2020-04-04T18:01:11+00:00\",\"dateModified\":\"2021-02-05T12:59:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1866\"},\"wordCount\":693,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1866#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/kpmg-koronavirus.jpg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1866\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=1866\",\"name\":\"Emrah Ak\u0131n: \u201cPerakende Sekt\u00f6r\u00fcnde \u00c7ok \u015eey De\u011fi\u015fecek\u201d - 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KPMG T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri ve Perakende Sekt\u00f6r Lideri Emrah Ak\u0131n, \u201c\u00c7ok geni\u015f bir co\u011frafyaya yay\u0131lmas\u0131na ra\u011fmen vir\u00fcs\u00fcn kontrol alt\u0131na al\u0131nmas\u0131yla birlikte t\u00fcketimin h\u0131zla iyile\u015fece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Sanal ma\u011faza ziyaretlerinin artt\u0131\u011f\u0131, online al\u0131\u015fveri\u015fin y\u00fckseldi\u011fi bu d\u00f6nem perakende sekt\u00f6r\u00fcnde kilometre ta\u015f\u0131 olacak, bundan sonra \u00e7ok \u015fey [&hellip;]","og_url":"https:\/\/www.gidaperakendecileri.org\/?p=1866","og_site_name":"GPD","article_published_time":"2020-04-04T18:01:11+00:00","article_modified_time":"2021-02-05T12:59:21+00:00","og_image":[{"width":1682,"height":984,"url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/kpmg-koronavirus.jpg","type":"image\/jpeg"}],"author":"ph16171887571_m2ho1594","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ph16171887571_m2ho1594","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1866#article","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1866"},"author":{"name":"ph16171887571_m2ho1594","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"headline":"Emrah Ak\u0131n: \u201cPerakende Sekt\u00f6r\u00fcnde \u00c7ok \u015eey De\u011fi\u015fecek\u201d","datePublished":"2020-04-04T18:01:11+00:00","dateModified":"2021-02-05T12:59:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1866"},"wordCount":693,"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1866#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/kpmg-koronavirus.jpg","articleSection":["Haberler","Sekt\u00f6rden Haberler"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1866","url":"https:\/\/www.gidaperakendecileri.org\/?p=1866","name":"Emrah Ak\u0131n: \u201cPerakende Sekt\u00f6r\u00fcnde \u00c7ok \u015eey De\u011fi\u015fecek\u201d - 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