{"id":1847,"date":"2020-03-21T07:22:52","date_gmt":"2020-03-21T07:22:52","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1847"},"modified":"2021-02-05T12:59:36","modified_gmt":"2021-02-05T12:59:36","slug":"koronavirus-hane-ici-hizli-tuketim-urunleri-harcamalarina-nasil-etki-ediyor","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1847","title":{"rendered":"Koronavir\u00fcs, Hane \u0130\u00e7i H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Harcamalar\u0131na Nas\u0131l Etki Ediyor?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1847\" class=\"elementor elementor-1847\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n T\u00fcrkiye\u2019de koronavir\u00fcs g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131\u011f\u0131 10 Mart sonras\u0131nda, hane halk\u0131 al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131nda belirgin de\u011fi\u015fimler g\u00f6zlendi. Ipsos Hane T\u00fcketim Paneli\u2019ne \u00fcye olan dijital hanelerinden iletilen kay\u0131t say\u0131lar\u0131, 11-17 Mart tarihinde bir \u00f6nceki haftaya k\u0131yasla %21 artt\u0131.<\/strong><\/span><\/h3><p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-1848 alignleft\" src=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/ipsos-hanehalki-2-253x300.jpg\" alt=\"\" width=\"360\" height=\"427\" srcset=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/ipsos-hanehalki-2-253x300.jpg 253w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/ipsos-hanehalki-2-354x420.jpg 354w, https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/ipsos-hanehalki-2.jpg 602w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>En \u00e7ok artan kategoriler aras\u0131nda ba\u015f\u0131, vir\u00fcsten korunmak ve dezenfekte olmak i\u00e7in kullan\u0131lan \u00fcr\u00fcnlerden Kolonya ve Sirke \u00e7ekiyor. Sonras\u0131nda ise g\u0131da \u00fcr\u00fcnlerinden evde stoklanabilen makarna, bakliyat ve un gibi \u00fcr\u00fcnlerde art\u0131\u015f g\u00f6r\u00fcl\u00fcyor.<br \/>Makarna tek ba\u015f\u0131na toplam al\u0131\u015fveri\u015f b\u00fcy\u00fcmesinin 4\u2019te 1\u2019ini ger\u00e7ekle\u015ftiriyor ve \u00f6zellikle 11, 16 ve 17 Mart tarihleri, makarna al\u0131mlar\u0131n\u0131n en y\u00fcksek seyretti\u011fi g\u00fcnler.<br \/>Yine bu d\u00f6nemde en \u00e7ok sat\u0131n al\u0131m\u0131 olan kategoriler ise Bisk\u00fcvi, Makarna, S\u00fct, Bakliyat, \u00c7ikolata Kapamal\u0131 \u00dcr\u00fcnler, Peynir, Ev Temizlik ve Ka\u011f\u0131t \u00dcr\u00fcnleri oldu.<br \/>Okullar\u0131n tatil olmas\u0131 ve \u00abEvde Kal T\u00fcrkiye\u00bb s\u00f6ylemlerinin yay\u0131lmas\u0131 ile birlikte \u00f6zellikle 16-17 Mart tarihlerinde sat\u0131n al\u0131mdaki hareketlilik artt\u0131. \u0130lk tepki ile al\u0131nan kategorilere ek olarak Dondurulmu\u015f G\u0131da, Toz \u015eeker, S\u0131v\u0131ya\u011f ve \u00c7\u00f6p Torbas\u0131 al\u0131m\u0131nda art\u0131\u015f ya\u015fand\u0131.<\/span><\/p><p><span style=\"color: #000000;\">Konuyla ilgili olarak Ipsos\u2019un T\u00fcrkiye CEO\u2019su Sidar Gedik \u015fu de\u011ferlendirmeleri iletti: \u201cSa\u011fl\u0131k boyutu ba\u015fta olmak \u00fczere sosyal ve ekonomik etkileri ile tarihe ge\u00e7ecek ve belki de d\u00fczeni de\u011fi\u015ftirecek bir d\u00f6nem ya\u015f\u0131yoruz. Koronavir\u00fcs\/Covid-19 salg\u0131n\u0131 toplumda tutum ve davran\u0131\u015f de\u011fi\u015fikliklerine neden olabilir, oluyor ve olacakt\u0131r. Ne kadar s\u00fcrece\u011fini hen\u00fcz kestiremedi\u011fimiz bu d\u00f6nemde biz Ipsos olarak durmak yerine g\u00fcndelik hatta saatlik de\u011fi\u015fen ko\u015fullar\u0131 daha s\u0131k ve yak\u0131ndan izleme taraftar\u0131y\u0131z.<\/span><br \/><span style=\"color: #000000;\">Bulundu\u011fumuz d\u00f6nemde yan\u0131tlanmas\u0131 gereken yeni sorular var, \u00f6yle ki baz\u0131 sorular\u0131 hen\u00fcz d\u00fc\u015f\u00fcnemedik bile. Davran\u0131\u015f ve tutumda olu\u015fabilecek trend de\u011fi\u015fiklikleri mevcut ger\u00e7e\u011fin yans\u0131mas\u0131d\u0131r. Baz\u0131 sekt\u00f6rler veya kategorilerde hi\u00e7bir de\u011fi\u015fiklik olmazken baz\u0131lar\u0131 bu de\u011fi\u015fiklikleri g\u00f6rebilir. Sonu\u00e7ta bu de\u011fi\u015fiklikler bireyin de\u011fi\u015fen do\u011fas\u0131ndaki yeni ger\u00e7e\u011fi yans\u0131t\u0131r. Bu ger\u00e7eklerin baz\u0131lar\u0131n\u0131n kal\u0131c\u0131 olabilece\u011fini, bundan sonraki \u201cnormalin\u201d ilk hali oldu\u011funu da unutmamal\u0131y\u0131z.<\/span><br \/><span style=\"color: #000000;\">Salg\u0131na dair yay\u0131nlanan \u00e7e\u015fitli istatistikleri incelerken ara\u015ft\u0131rman\u0131n gidi\u015fat\u0131 anlamakta ne kadar \u00f6nemli oldu\u011funu fark ediyoruz. Hepimiz s\u00fcrekli olarak gidi\u015fata dair g\u00fcvenilir veri ihtiyac\u0131 i\u00e7indeyiz. \u0130\u015fte bu y\u00fczden biz Ipsos olarak g\u00fcvenli y\u00f6ntemler ile yapaca\u011f\u0131m\u0131z bilimsel ara\u015ft\u0131rmalar ile toplumun nabz\u0131n\u0131 tutup bilgi bo\u015flu\u011funa alan tan\u0131mayaca\u011f\u0131z.\u201d<\/span><\/p><p><span style=\"color: #808080;\"><em><strong>Ipsos Hane T\u00fcketim Paneli Hakk\u0131nda<\/strong><\/em><\/span><br \/><span style=\"color: #808080;\">Bu b\u00fcltende payla\u015f\u0131lan sonu\u00e7lar, Ipsos Hane T\u00fcketim Paneli\u2019ne dijital \u00fcye hanelerin 5.000 tanesinden al\u0131nan verilere dayanmaktad\u0131r.<\/span><br \/><span style=\"color: #808080;\">Ipsos Hane T\u00fcketim Paneli 35 ile yay\u0131lm\u0131\u015f yakla\u015f\u0131k 14,000 haneden olu\u015fmaktad\u0131r ve T\u00fcrkiye\u2019yi sosyo-ekonomik stat\u00fc, hane b\u00fcy\u00fckl\u00fc\u011f\u00fc ve b\u00f6lgeler a\u00e7\u0131s\u0131ndan temsil edecek \u015fekilde se\u00e7ilmi\u015ftir. S\u00fcrekli bir \u00f6rneklemden haftal\u0131k sat\u0131n al\u0131m verisi toplanmaktad\u0131r. Toplanan veriler ~21 milyon haneyi projekte edilmektedir. Haneler HT\u00dc sat\u0131n alma bilgilerini her g\u00fcn \u201cg\u00fcnl\u00fck\u201d \u00fczerine kaydeder, bu g\u00fcnl\u00fck haftal\u0131k olarak toplan\u0131r ve gerekli kontrollerden sonra i\u015fleme al\u0131n\u0131r. G\u00fcnl\u00fcklerde a\u015fa\u011f\u0131daki bilgiler toplan\u0131r:<br \/>\u2022 Sat\u0131n al\u0131nan \u00fcr\u00fcn grubu<\/span><br \/><span style=\"color: #808080;\">\u2022 Marka (boyut ve \u00e7e\u015fit detay\u0131nda)<\/span><br \/><span style=\"color: #808080;\">\u2022 Sat\u0131n al\u0131nan miktar<\/span><br \/><span style=\"color: #808080;\">\u2022 Al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131<\/span><br \/><span style=\"color: #808080;\">\u2022 Sat\u0131n al\u0131nan yer<\/span><br \/><span style=\"color: #808080;\">\u2022 Fiyat<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n T\u00fcrkiye\u2019de koronavir\u00fcs g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131\u011f\u0131 10 Mart sonras\u0131nda, hane halk\u0131 al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131nda belirgin de\u011fi\u015fimler g\u00f6zlendi. Ipsos Hane T\u00fcketim Paneli\u2019ne \u00fcye olan dijital hanelerinden iletilen kay\u0131t say\u0131lar\u0131, 11-17 Mart tarihinde bir \u00f6nceki haftaya k\u0131yasla %21 artt\u0131. En \u00e7ok artan kategoriler aras\u0131nda ba\u015f\u0131, vir\u00fcsten korunmak ve dezenfekte olmak i\u00e7in kullan\u0131lan \u00fcr\u00fcnlerden Kolonya ve Sirke \u00e7ekiyor. Sonras\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-1847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/ipsos-hanehalki.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Koronavir\u00fcs, Hane \u0130\u00e7i H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Harcamalar\u0131na Nas\u0131l Etki Ediyor? - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=1847\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koronavir\u00fcs, Hane \u0130\u00e7i H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Harcamalar\u0131na Nas\u0131l Etki Ediyor? - GPD\" \/>\n<meta property=\"og:description\" content=\"Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n T\u00fcrkiye\u2019de koronavir\u00fcs g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131\u011f\u0131 10 Mart sonras\u0131nda, hane halk\u0131 al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131nda belirgin de\u011fi\u015fimler g\u00f6zlendi. Ipsos Hane T\u00fcketim Paneli\u2019ne \u00fcye olan dijital hanelerinden iletilen kay\u0131t say\u0131lar\u0131, 11-17 Mart tarihinde bir \u00f6nceki haftaya k\u0131yasla %21 artt\u0131. En \u00e7ok artan kategoriler aras\u0131nda ba\u015f\u0131, vir\u00fcsten korunmak ve dezenfekte olmak i\u00e7in kullan\u0131lan \u00fcr\u00fcnlerden Kolonya ve Sirke \u00e7ekiyor. 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Ipsos Hane T\u00fcketim Paneli\u2019ne \u00fcye olan dijital hanelerinden iletilen kay\u0131t say\u0131lar\u0131, 11-17 Mart tarihinde bir \u00f6nceki haftaya k\u0131yasla %21 artt\u0131. En \u00e7ok artan kategoriler aras\u0131nda ba\u015f\u0131, vir\u00fcsten korunmak ve dezenfekte olmak i\u00e7in kullan\u0131lan \u00fcr\u00fcnlerden Kolonya ve Sirke \u00e7ekiyor. Sonras\u0131nda [&hellip;]","og_url":"https:\/\/www.gidaperakendecileri.org\/?p=1847","og_site_name":"GPD","article_published_time":"2020-03-21T07:22:52+00:00","article_modified_time":"2021-02-05T12:59:36+00:00","og_image":[{"width":1378,"height":919,"url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/ipsos-hanehalki.jpg","type":"image\/jpeg"}],"author":"ph16171887571_m2ho1594","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ph16171887571_m2ho1594","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1847#article","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1847"},"author":{"name":"ph16171887571_m2ho1594","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"headline":"Koronavir\u00fcs, Hane \u0130\u00e7i H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Harcamalar\u0131na Nas\u0131l Etki Ediyor?","datePublished":"2020-03-21T07:22:52+00:00","dateModified":"2021-02-05T12:59:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1847"},"wordCount":648,"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1847#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/03\/ipsos-hanehalki.jpg","articleSection":["Haberler","Sekt\u00f6rden Haberler"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1847","url":"https:\/\/www.gidaperakendecileri.org\/?p=1847","name":"Koronavir\u00fcs, Hane \u0130\u00e7i H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Harcamalar\u0131na Nas\u0131l Etki Ediyor? 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