{"id":1746,"date":"2020-02-19T09:19:19","date_gmt":"2020-02-19T09:19:19","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1746"},"modified":"2020-02-19T10:28:45","modified_gmt":"2020-02-19T10:28:45","slug":"2020de-perakende-gundemi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1746","title":{"rendered":"2020\u2019de Perakende G\u00fcndemi"},"content":{"rendered":"\t\t
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Yeni yay\u0131nlanan AT Kearney 2019 K\u00fcresel Geli\u015fim Endeksi raporuna g\u00f6re internet eri\u015fiminden i\u015fg\u00fcc\u00fc maliyetine kadar ulusal, b\u00f6lgesel ve yerel ger\u00e7ekler perakendecili\u011fin geli\u015fimini etkilemeye devam ediyor.1 Ekonomik geli\u015fim ve ticaret politikalar\u0131, perakendenin k\u00fcresel geli\u015fimini \u015fekillendiren ana unsurlar. <\/strong><\/span><\/p>

Yaz\u0131:<\/strong> Dr. C\u00fcneyt Evirgen<\/span>
Y\u00f6netici Geli\u015ftirme Birimi (EDU) Direkt\u00f6r\u00fc ve Y\u00f6netim Bilimleri Fak\u00fcltesi \u00d6\u011fretim G\u00f6revlisi \/ Sabanc\u0131 \u00dcniversitesi<\/span><\/p>

\"\"Yeni yay\u0131nlanan AT Kearney 2019 K\u00fcresel Geli\u015fim Endeksi raporuna g\u00f6re internet eri\u015fiminden i\u015fg\u00fcc\u00fc maliyetine kadar ulusal, b\u00f6lgesel ve yerel ger\u00e7ekler perakendecili\u011fin geli\u015fimini etkilemeye devam ediyor.2 Ekonomik geli\u015fim ve ticaret politikalar\u0131, perakendenin k\u00fcresel geli\u015fimini \u015fekillendiren ana unsurlar. <\/span><\/p>

T\u00fcrkiye bu seneki rapordaki s\u0131ralamada gerilemi\u015f g\u00f6r\u00fcnse dahi gen\u00e7 n\u00fcfusu, pazar potansiyeli, yeniliklere a\u00e7\u0131k yap\u0131s\u0131 ve deneyimli perakendecileri ile f\u0131rsatlar sunmaya devam ediyor. Bu noktada 2019 y\u0131l\u0131 i\u015f sonu\u00e7lar\u0131 beklenen seviyelerde ger\u00e7ekle\u015fmese de bu durumu bir toparlanma f\u0131rsat\u0131 olarak g\u00f6rmek ve ileriye bakmakta fayda var. Bu noktada neleri do\u011fru yapt\u0131k, neleri eksik veya yanl\u0131\u015f yapt\u0131k, neleri d\u00fczeltmeli ve geli\u015ftirmeliyiz sorular\u0131 cevap aranmas\u0131 gereken temel sorular. Bu sorulara \u00fclkemiz \u00f6zelinde cevap ararken, sadece bu \u00e7er\u00e7eveye s\u0131k\u0131\u015fmay\u0131p, d\u00fcnyada neler olup bitti\u011fini ve sekt\u00f6r\u00fcn nas\u0131l ilerledi\u011fini g\u00f6z \u00f6n\u00fcnde tutmak da bir o kadar \u00f6nemli.<\/span><\/p>

Ana Hedef Pazar Pay\u0131n\u0131 Korumak Olmal\u0131<\/span><\/strong><\/p>

2020\u2019ye say\u0131l\u0131 g\u00fcnler kala nelere dikkat etmeliyiz? 2020\u2019de piyasalar\u0131n toparlanma s\u00fcrecinin devam edece\u011fini \u00f6ng\u00f6r\u00fcrsek ana hedefin kar maksimizasyonu de\u011fil, pazar pay\u0131n\u0131 korumak ve i\u015fletme verimlili\u011fini artt\u0131rmak olmas\u0131 gerekir. Burada pazar pay\u0131n\u0131 koruyabilen i\u015fletmeler b\u00fcy\u00fcme ba\u015flad\u0131\u011f\u0131nda oyuna \u00f6nde ba\u015flayacaklar ve rakiplerinden daha h\u0131zl\u0131 ilerleyeceklerdir. \u00d6ncelikli hedefin s\u00fcrd\u00fcr\u00fclebilirlik oldu\u011funu unutmayarak ger\u00e7ek\u00e7i olunmas\u0131 gereklidir.<\/span>
S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme i\u00e7in perakendecilerin \u00f6n\u00fcnde iki ana yol g\u00f6r\u00fcn\u00fcr: Maliyetleri d\u00fc\u015f\u00fcrmek ve sat\u0131\u015flar\u0131 artt\u0131rmak. \u00d6rne\u011fin, ma\u011faza kapatmak, norm kadroda indirim yapmak, genel giderleri azaltmak gibi uygulamalarla maliyet azaltmaya \u00e7al\u0131\u015f\u0131labilirken, ma\u011fazalar\u0131 yenileyerek, etkili kampanyalar d\u00fczenleyerek sat\u0131\u015f art\u0131\u015f\u0131 da hedeflenebilir. Ancak perakendeci hangi yolu se\u00e7erse se\u00e7sin, m\u00fc\u015fterisine sahip \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6stermelidir. Belirsizlik perakendeciler i\u00e7in m\u00fc\u015fterilerine, onlar\u0131n her zaman yan\u0131nda olduklar\u0131n\u0131 ispat etmeleri i\u00e7in \u00f6nemli bir f\u0131rsatt\u0131r. Esas zor zamanlar\u0131nda m\u00fc\u015fterilerinin yan\u0131nda olabilenler bunun \u00f6d\u00fcl\u00fcn\u00fc g\u00f6receklerdir. Bu ba\u011flamda perakendecilerin bu y\u0131l kendilerinden vazge\u00e7meyen m\u00fc\u015fterilerine \u00f6zel te\u015fekk\u00fcr etmeleri gerekir. Bunun i\u00e7in ise m\u00fc\u015fteriyi iyi tan\u0131mak ve tan\u0131mlamak, m\u00fc\u015fteri sat\u0131\u015f verisini iyi yorumlamak, ki\u015fiselle\u015ftirilen \u00f6neriler sunmak, \u00f6d\u00fcllendirmek ve \u201ciyi ki vars\u0131n\u201d duygusunu m\u00fc\u015fteriye ya\u015fatmak \u00f6nemli olacakt\u0131r.<\/span>
Bu ge\u00e7i\u015f d\u00f6nemini y\u00f6netirken de iki konuyu vurgulamam\u0131z laz\u0131m. Birincisi kesinlikle paniklememek, ikincisi ise i\u015fbirli\u011fi\u2026 Panikle, k\u0131sa vadeli reflekslerle at\u0131lacak hatal\u0131 veya erken ad\u0131mlar, piyasalar a\u00e7\u0131ld\u0131\u011f\u0131nda perakendecilerin rekabet\u00e7ili\u011fini azaltabilir. \u0130kinci konuda ise tedarik\u00e7ilerle dayan\u0131\u015fma i\u00e7inde olunmas\u0131, i\u015f birliklerine e\u011filim, daha az tedarik\u00e7i ile daha yo\u011fun \u00e7al\u0131\u015f\u0131lmas\u0131, tak\u0131m oyunu oynanmas\u0131 \u00f6nemli. Benzer bi\u00e7imde \u00f6zellikle AVM yat\u0131r\u0131mc\u0131lar\u0131 ve y\u00f6netimleri ile perakendeciler aras\u0131ndaki i\u015fbirli\u011finin artmas\u0131 da mutlak bir gereklilik. Benzer bir i\u015fbirli\u011fi ihtiyac\u0131 bankalar ve perakendeciler aras\u0131nda ortak y\u00fcr\u00fct\u00fclen kredi kart\u0131 kampanyalar\u0131na y\u00f6nelik de olacakt\u0131r. Perakende sekt\u00f6r\u00fc t\u00fcm oyuncular\u0131 ile ayn\u0131 gemidedir ve yap\u0131c\u0131 i\u015f birlikleri geminin rotas\u0131nda y\u00fcr\u00fcmesini sa\u011flayacakt\u0131r.<\/span><\/p>

Daha Az Ama Daha S\u0131k Al\u0131\u015fveri\u015f D\u00f6nemi<\/span><\/strong>
Bu noktada d\u00fcnyaya bakarsak perakende d\u00fcnyas\u0131n\u0131n da her sekt\u00f6rde oldu\u011fu gibi \u00f6nemli de\u011fi\u015fimlerin i\u00e7inden ge\u00e7mekte oldu\u011fu g\u00f6r\u00fcl\u00fcyor. T\u00fcketici cephesine bakt\u0131\u011f\u0131m\u0131zda toplumun ya\u015flanmas\u0131 sonucu emeklilik \u00e7a\u011f\u0131na gelen baby boomer ku\u015fa\u011f\u0131ndaki t\u00fcketicilerin harcama g\u00fcc\u00fc azal\u0131rken, daha hesapl\u0131 \u00fcr\u00fcnler ar\u0131yorlar. Hane b\u00fcy\u00fckl\u00fcklerinin k\u00fc\u00e7\u00fclmesi ile birlikte toplu al\u0131mlar yerini daha az ama daha s\u0131k yap\u0131lan al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131na b\u0131rak\u0131yor. Ayn\u0131 zamanda harcamalar\u0131n a\u011f\u0131rl\u0131\u011f\u0131 \u00fcr\u00fcnden ziyade seyahat, e\u011flence, d\u0131\u015far\u0131da yeme gibi deneyimsel faaliyetlere kay\u0131yor. T\u00fcketiciler art\u0131k daha talepkar, daha se\u00e7ici, daha sorgulay\u0131c\u0131.<\/span><\/p>

\"\"Online H\u0131zl\u0131 B\u00fcy\u00fcyor<\/span><\/strong>
Teknoloji taraf\u0131nda mobil cihazlar\u0131n art\u0131\u015f\u0131, e-ticaret ve m-ticaret kanallar\u0131n\u0131 geli\u015ftirirken, t\u00fcketiciler \u00fcr\u00fcnlerle ilgili daha fazla \u015feffafl\u0131k ve izlenebilirlik talep ediyor. \u00dclkemizde hen\u00fcz yayg\u0131nla\u015fmam\u0131\u015f olsa da sesli asistanlar\u0131n (Amazon Alexa\/Echo- Google Asistan, vb) tercih ve y\u00f6nlendirmeleri, opsiyonlar\u0131 s\u0131n\u0131rlayabiliyor. Perakende i\u015fletmecili\u011finin her karar alan\u0131nda veri analiti\u011fi ara\u00e7lar\u0131n\u0131n kullan\u0131m\u0131 da \u00e7ok \u00f6ne \u00e7\u0131k\u0131yor. End\u00fcstri taraf\u0131nda t\u00fcketiciler d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnler arad\u0131k\u00e7a, g\u0131da perakendecili\u011finde indirim marketlerinin pay\u0131 art\u0131yor, k\u00fc\u00e7\u00fck market ve online daha h\u0131zl\u0131 b\u00fcy\u00fcyor, e-ticaret geleneksel kanallar\u0131 zorluyor.<\/span><\/p>

T\u00fcm bu geli\u015fmeler ve e\u011filimler kar\u015f\u0131s\u0131nda perakendecilerin ya\u015fad\u0131\u011f\u0131 baz\u0131 k\u0131s\u0131tlar da g\u00f6ze \u00e7arp\u0131yor. Veri analiti\u011fi ara\u00e7lar\u0131 \u00e7ok g\u00fc\u00e7l\u00fc imkanlar ve rekabet avantajlar\u0131 sunuyor. Ancak, veri bilimci kayna\u011f\u0131 \u00e7ok s\u0131n\u0131rl\u0131 ve etkili veri analiti\u011fi teknikleri kullanarak rekabet avantaj\u0131 yakalamak m\u00fcmk\u00fcn iken bunu yapabilmek i\u00e7in yeterli veri bilimci bulunmuyor. Ayr\u0131ca, t\u00fcketicilerin yeni yapay zek\u00e2 \u00e7\u00f6z\u00fcmlerini i\u00e7selle\u015ftirmeleri, kabullenmeleri kolay de\u011fil, halen bunlara kar\u015f\u0131 direni\u015fler var. Bunlar\u0131n haricinde ise \u00f6zellikle g\u00fc\u00e7l\u00fc ge\u00e7mi\u015fi olan perakendecilerin eski yap\u0131 ve al\u0131\u015fkanl\u0131klar\u0131n\u0131 terk etmeleri, kendilerini d\u00f6n\u00fc\u015ft\u00fcrmeleri \u00e7ok zorland\u0131klar\u0131 bir konu.<\/span><\/p>

Fiziksel Ma\u011fazac\u0131l\u0131k Bitiyor mu?<\/span><\/strong>
E-ticaret ve m-ticaretin h\u0131zl\u0131 geli\u015fimi ile birlikte bir d\u00f6nem fiziksel ma\u011fazac\u0131l\u0131k bitiyor mu sorusu sorulurken, art\u0131k bu soru gerilerde kalm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Bug\u00fcn oyunun ad\u0131 online ile fiziksel ma\u011fazac\u0131l\u0131\u011f\u0131n ve di\u011fer kanallar\u0131n birlikte ve birbirini tamamlar \u015fekilde yer ald\u0131\u011f\u0131 omnikanal perakendecilik. Online perakende devi Amazon, Whole Foods\u2019u sat\u0131n alarak giri\u015f yapt\u0131\u011f\u0131, sonras\u0131nda AmazonGo format\u0131 ile devam etti\u011fi fiziksel g\u0131da perakendecili\u011fi alan\u0131ndaki yat\u0131r\u0131m ve format \u00e7e\u015fitlemesine 2020 y\u0131l\u0131nda yepyeni bir market format\u0131 ile devam edece\u011fini a\u00e7\u0131klad\u0131.3 Yeni a\u00e7\u0131lacak bu marketlerin ayn\u0131 zamanda Amazon\u2019un g\u0131da teslimatlar\u0131 i\u00e7in da\u011f\u0131t\u0131m noktalar\u0131 olarak kullan\u0131laca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. \u00d6te yandan Walmart da online ve mobil taraftaki yat\u0131r\u0131mlar\u0131na h\u0131z vermi\u015f durumda. Y ve Z ku\u015fa\u011f\u0131n\u0131n %43\u2019\u00fcn\u00fcn bu y\u0131l i\u00e7erisinde ma\u011faza i\u00e7i al\u0131\u015fveri\u015flerini artt\u0131raca\u011f\u0131n\u0131 g\u00f6steren bir ara\u015ft\u0131rmaya g\u00f6re, fiziksel ma\u011fazalarda m\u00fc\u015fterilerin kullan\u0131m\u0131na sunulan \u00e7e\u015fitli teknolojiler Y ku\u015fa\u011f\u0131n\u0131n %50\u2019sine ilgi \u00e7ekici gelirken Z ku\u015fa\u011f\u0131n\u0131n ise %38\u2019ine ilgi \u00e7ekici geliyor. Ayn\u0131 ara\u015ft\u0131rmaya g\u00f6re Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131, daha ki\u015fisel bir al\u0131\u015fveri\u015f deneyimine sahip olmak i\u00e7in bir \u00fcr\u00fcne daha fazla \u00f6deme yapmaya haz\u0131r.<\/span><\/p>

Deneyim, Kolayl\u0131k ve Hizmet<\/span><\/strong>
Bu ortamda fiziksel ma\u011fazac\u0131l\u0131k baca\u011f\u0131nda odaklan\u0131lacak \u00fc\u00e7 alan var: Deneyim, kolayl\u0131k ve hizmet. Al\u0131\u015fveri\u015f halen sosyal bir etkinlik, de\u011fi\u015fen ise al\u0131\u015fveri\u015f deneyiminde kolayl\u0131k ve ki\u015fiselle\u015ftirme y\u00f6n\u00fcndeki beklentiler.4 Bu sebeple ma\u011fazada ihtiyac\u0131 oldu\u011fu anda m\u00fc\u015fteriye h\u0131zla yard\u0131mc\u0131 olabilecek e\u011fitimli ve donan\u0131ml\u0131 personel bulundurmak halen b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. T\u00fcketiciler chatbot ve yapay zek\u00e2 gibi uygulamalar\u0131 kullanmaya a\u00e7\u0131k olsalar da halen karma\u015f\u0131k problemleri \u00e7\u00f6zerken veya hassas bilgileri payla\u015f\u0131rken insana g\u00fcveniyorlar.5 \u0130nsan dokunu\u015fu beklenen, aranan bir ihtiya\u00e7 olmaya devam etti\u011fi i\u00e7in t\u00fcketici etkile\u015fimini tamamen teknolojiye, robotlara b\u0131rakmak da tercih edilmemeli. Sonu\u00e7ta, perakendecilerin ma\u011fazalar\u0131na teknolojik unsurlar\u0131 entegre ederken, insan fakt\u00f6r\u00fcn\u00fc unutmadan m\u00fc\u015fteri deneyimini geli\u015ftirmeye odaklanmalar\u0131 \u015fart.<\/span><\/p>

Yukar\u0131daki hususlar\u0131n \u0131\u015f\u0131\u011f\u0131nda perakende sekt\u00f6r\u00fcnde d\u00fcnyada ya\u015fananlara ve izlenen e\u011filimlere bakt\u0131\u011f\u0131m\u0131zda rekabet oyununun \u00f6zellikle iki ana konuya odakland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz: (1) teslimat (2) veri bilimi ve analitik modellemeler. Teslimat dendi\u011finde teslimat\u0131n yeri, \u015fekli ve zaman\u0131, rekabetin kendini test etti\u011fi boyutlar. Mahalle bakkal\u0131n\u0131n \u00e7\u0131ra\u011f\u0131yla evlere servis yapmas\u0131 veya apartman g\u00f6revlisinin her daireden gelen sipari\u015fleri toplay\u0131p, al\u0131\u015fveri\u015fi tamamlay\u0131p ilgili dairelere \u00fcr\u00fcnleri da\u011f\u0131tmas\u0131 modelini hat\u0131rlars\u0131n\u0131z. \u015eimdi perakende zincirleri esasen bu modeli kurumsalla\u015ft\u0131rmak istiyorlar. Perakendeciler farkl\u0131 teslimat opsiyonlar\u0131n\u0131 test ederek, t\u00fcketicilerin neyi tercih etti\u011fini anlamaya \u00e7al\u0131\u015f\u0131yorlar. G\u00fcn\u00fcm\u00fcz rekabetinde \u00e7e\u015fitli al\u0131\u015fveri\u015f\u00e7i tercihlerine cevap verecek \u00e7e\u015fitlilikte hizmet ve teslimat se\u00e7enekleri sunmak \u00f6nem kazan\u0131yor.6 Bir yanda otonom ara\u00e7larla, dronelarla teslimat y\u00f6ntemleri test edilirken, bir yandan da market \u00f6n\u00fcnde veya i\u00e7inde teslim etmek, evin i\u00e7ine veya arac\u0131n i\u00e7ine teslim etmek gibi se\u00e7enekler deneniyor. Teslimat s\u00fcresi de rekabetin k\u0131z\u0131\u015ft\u0131\u011f\u0131 bir ba\u015fka alan. Walmart\u2019\u0131n 1 g\u00fcnde teslimat yapaca\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131n\u0131n ard\u0131ndan Amazon da 2 g\u00fcnl\u00fck Prime teslimat program\u0131n\u0131 1 g\u00fcnde teslimata indirmek i\u00e7in $800 milyon yat\u0131r\u0131m yapaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.7 Bir yandan da teslimat s\u00fcresini 10 dakikaya indiren Getir, Glovo gibi firmalar\u0131n perakende kanallar\u0131 olarak geli\u015fmesi, teslimat s\u00fcresi konusundaki rekabetin de h\u0131z\u0131n\u0131 kesmeyece\u011fini g\u00f6steriyor.<\/span><\/p>

Yapay Zeka Her Alanda Devreye Giriyor<\/span><\/strong>
D\u00fcnya yapay zek\u00e2 ve makina \u00f6\u011frenmenin perakende sekt\u00f6r\u00fcn\u00fc nas\u0131l de\u011fi\u015ftirmekte oldu\u011funu izliyor. Ma\u011faza yeri se\u00e7iminden norm kadro belirlemeye kadar perakendenin her karar alan\u0131nda yapay zek\u00e2 devreye giriyor. Veriye dayal\u0131 karar verme modellemeleri ile karl\u0131l\u0131k art\u0131r\u0131l\u0131rken, tahminlere dayal\u0131 kararlar\u0131n do\u011furdu\u011fu riskler azalt\u0131l\u0131yor. Nitekim ABD\u2019de perakendecilerin %41\u2019i \u00f6n\u00fcm\u00fczdeki sene yapay zek\u00e2 ve makina \u00f6\u011frenme \u00e7\u00f6z\u00fcmlerine yat\u0131r\u0131m yapacaklar\u0131n\u0131 belirtiyorlar (Coresight Research). 2020 y\u0131l\u0131nda pazar\u0131n yapay zek\u00e2 ve nesnelerin interneti gibi teknolojilerle \u015fekillenmeye devam etmesi bekleniyor.<\/span><\/p>

Perakendecilikte yapay zekan\u0131n kullan\u0131m\u0131n\u0131n odakland\u0131\u011f\u0131 \u00fc\u00e7 alan dikkat \u00e7ekiyor: G\u00fc\u00e7lenen t\u00fcketicinin beklentilerini \u00f6ng\u00f6rerek kar\u015f\u0131lamak, tedarik zinciri y\u00f6netimi ve operasyonel verimlilik. Yap\u0131lan bir k\u0131yaslama \u00e7al\u0131\u015fmas\u0131nda yapay zek\u00e2 yolu ile ki\u015fiselle\u015ftirme yapan ve kestirimli \u00fcr\u00fcn ve i\u00e7erik tavsiyeleri veren perakendecilerin daha ba\u015far\u0131l\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor. \u00d6rne\u011fin, online al\u0131\u015fveri\u015fte al\u0131\u015fveri\u015f sepeti terk etmeye odaklanan kampanyalar en y\u00fcksek performans\u0131 g\u00f6steren pazarlama programlar\u0131 olarak ortaya \u00e7\u0131k\u0131yor; d\u00fc\u015f\u00fck stok uyar\u0131lar\u0131 i\u00e7eren mesajlar t\u00fcketicilerde aciliyet duygusu yaratarak al\u0131\u015fveri\u015fi tetikliyor.<\/span><\/p>

\u0130leride perakendecilikte kazananlar\u0131n yapay zek\u00e2n\u0131n sundu\u011fu imk\u00e2nlar\u0131 \u00f6nceden g\u00f6ren ve h\u0131zla hareket ederek kendilerini bu alanda geli\u015ftirenler olaca\u011f\u0131 a\u015fik\u00e2r. Bu firmalar di\u011ferleri konuya e\u011filene kadar pazar paylar\u0131n\u0131 fazlas\u0131yla artt\u0131racak ve hem operasyonlar\u0131ndaki maliyetleri azalt\u0131rken hem de performanslar\u0131n\u0131 artt\u0131racaklar. Sonu\u00e7ta da aray\u0131 fazlas\u0131yla a\u00e7acaklar.<\/span><\/p>

Kaynak\u00e7a<\/strong><\/span>
1<\/strong> www.atkearney.com, A.T. Kearney 2019 Global Retail Development Index (GRDI)
2.<\/strong> www.atkearney.com, A.T. Kearney 2019 Global Retail Development Index (GRDI)
3.<\/strong> Green, Jay, \u201cAmazon pushes further into grocery business with new Los Angeles store\u201d, The Washington Post, 11 Kas\u0131m 2019
4.<\/strong> www.netsuite.com, \u201cMind The Gap: What Different Generations Wait From Retailers\u201d, Eyl\u00fcl 2019
5.<\/strong> www.retailcustomerexperience.com , \u201cRetail customers love human support contact\u201d, 15 Kas\u0131m 2018
6.<\/strong> Amato-McCoy, Deena M., \u201cAmazon adds a twist to its Whole Foods Market grocery delivery service\u201d, www.chainstoreage.com, 08 A\u011fustos 2018
7.<\/strong> \u201cAmazon pledges one-day delivery for top clients in U.S.\u201d, StLouis Today, 26 Nisan 2019<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Yeni yay\u0131nlanan AT Kearney 2019 K\u00fcresel Geli\u015fim Endeksi raporuna g\u00f6re internet eri\u015fiminden i\u015fg\u00fcc\u00fc maliyetine kadar ulusal, b\u00f6lgesel ve yerel ger\u00e7ekler perakendecili\u011fin geli\u015fimini etkilemeye devam ediyor.1 Ekonomik geli\u015fim ve ticaret politikalar\u0131, perakendenin k\u00fcresel geli\u015fimini \u015fekillendiren ana unsurlar. Yaz\u0131: Dr. C\u00fcneyt EvirgenY\u00f6netici Geli\u015ftirme Birimi (EDU) Direkt\u00f6r\u00fc ve Y\u00f6netim Bilimleri Fak\u00fcltesi \u00d6\u011fretim G\u00f6revlisi \/ Sabanc\u0131 \u00dcniversitesi Yeni yay\u0131nlanan […]<\/p>\n","protected":false},"author":1,"featured_media":1747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-1746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makaleler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/02\/2020-perakende-1.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\n2020\u2019de Perakende G\u00fcndemi - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=1746\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020\u2019de Perakende G\u00fcndemi - GPD\" \/>\n<meta property=\"og:description\" content=\"Yeni yay\u0131nlanan AT Kearney 2019 K\u00fcresel Geli\u015fim Endeksi raporuna g\u00f6re internet eri\u015fiminden i\u015fg\u00fcc\u00fc maliyetine kadar ulusal, b\u00f6lgesel ve yerel ger\u00e7ekler perakendecili\u011fin geli\u015fimini etkilemeye devam ediyor.1 Ekonomik geli\u015fim ve ticaret politikalar\u0131, perakendenin k\u00fcresel geli\u015fimini \u015fekillendiren ana unsurlar. 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