{"id":1657,"date":"2020-01-23T10:39:29","date_gmt":"2020-01-23T10:39:29","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1657"},"modified":"2021-02-05T12:59:55","modified_gmt":"2021-02-05T12:59:55","slug":"kuresel-perakende-sektoru-30-trilyon-dolar-sinirina-dayandi","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1657","title":{"rendered":"K\u00fcresel Perakende Sekt\u00f6r\u00fc, 30 Trilyon Dolar S\u0131n\u0131r\u0131na Dayand\u0131"},"content":{"rendered":"\t\t
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KPMG T\u00fcrkiye, \u2018Sekt\u00f6rel Bak\u0131\u015f 2020 – Perakende Raporu\u2019nu yay\u0131mlad\u0131. Rapora g\u00f6re, 2019\u2019da 25 trilyon dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan k\u00fcresel perakende sekt\u00f6r\u00fc, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 30 trilyon dolar\u0131 a\u015facak. T\u00fcrkiye\u2019de ise sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2019 y\u0131l\u0131nda 1.1 trilyon liray\u0131 a\u015ft\u0131\u011f\u0131 tahmin ediliyor. Ekonomide daha iyi bir 2020 vaat eden \u00f6nc\u00fc rakamlar, sekt\u00f6r hacminin y\u00fckselece\u011fine i\u015faret ediyor. Teknolojik devrim bu y\u0131l da sekt\u00f6r\u00fcn g\u00fcndeminde ilk s\u0131rada.<\/strong><\/span><\/h3>

KPMG T\u00fcrkiye\u2019nin haz\u0131rlad\u0131\u011f\u0131 \u2018Sekt\u00f6rel Bak\u0131\u015f 2020\u2019 serisinin perakende sekt\u00f6r\u00fcn\u00fc ele alan raporu yay\u0131mland\u0131. Perakende sekt\u00f6r\u00fcnde 2019\u2019un de\u011ferlendirildi\u011fi, 2020\u2019ye ili\u015fkin beklentilerin s\u0131raland\u0131\u011f\u0131 rapor, trendlerle ilgili ipu\u00e7lar\u0131 veriyor. Sekt\u00f6rel Bak\u0131\u015f 2020 – Perakende Raporu\u2019na g\u00f6re, 2009 krizi sonras\u0131 10 y\u0131lda d\u00fcnya ekonomisindeki ortalaman\u0131n gerisinde b\u00fcy\u00fcyen perakende sekt\u00f6r\u00fc, 2019\u2019da y\u00fczde 5\u2019lik b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdi. Ge\u00e7en y\u0131l 25 trilyon dolara ula\u015fan b\u00fcy\u00fckl\u00fc\u011f\u00fcn 2023\u2019te 30 trilyon dolar\u0131 a\u015faca\u011f\u0131 tahmin ediliyor. T\u00fcrkiye\u2019de ise 2019\u2019da sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fc 1.1 trilyon lira olarak \u00f6ng\u00f6r\u00fcl\u00fcyor. \u00d6nc\u00fc veriler, 2020\u2019de toparlanma sinyali veriyor.<\/span><\/p>

\"\"Raporu de\u011ferlendiren KPMG T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri ve Perakende Sekt\u00f6r Lideri Emrah Ak\u0131n, trendlerin test edildi\u011fi perakende sekt\u00f6r\u00fcn\u00fcn t\u00fcketici e\u011filimlerinin do\u011frudan ve en \u00e7ok hissedildi\u011fi alan oldu\u011funa dikkat \u00e7ekti. G\u00f6stergelerin ekonomik canlanma i\u015faretleri verdi\u011fi T\u00fcrkiye\u2019de perakende sekt\u00f6r\u00fcn\u00fcn ge\u00e7mi\u015f iki y\u0131ldan daha iyi performans g\u00f6stermesinin beklendi\u011fini vurgulayan Emrah Ak\u0131n \u015f\u00f6yle konu\u015ftu:<\/span>
\u201c2018\u2019deki \u00e7alkant\u0131 ve 2019\u2019un \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine kadar s\u00fcren d\u00f6nemde bozulan t\u00fcketici g\u00fcveni, perakende sekt\u00f6r\u00fcndeki b\u00fcy\u00fcmeyi s\u0131n\u0131rlad\u0131. H\u0131zlanan toparlanma s\u00fcreci, sekt\u00f6rde iyile\u015fme \u00f6ng\u00f6r\u00fcyor ama belirsizliklerin tamamen ortadan kalkmamas\u0131 ve yurt i\u00e7i hanehalk\u0131n\u0131n yak\u0131n ge\u00e7mi\u015f tecr\u00fcbeleri davran\u0131\u015f modelini etkiliyor. Oysa T\u00fcrkiye, e\u015fsiz say\u0131labilecek demografik avantaj\u0131 ile perakendeciler i\u00e7in b\u00fcy\u00fck potansiyel ta\u015f\u0131yor. D\u00fcnyada 2020\u2019de ilk kez 30 ya\u015f\u0131n \u00fczerindeki insanlar\u0131n say\u0131s\u0131, 30 ya\u015f\u0131n alt\u0131ndakilerden b\u00fcy\u00fck olacak. \u2018Ya\u015fl\u0131\u2019 olarak g\u00f6r\u00fclen 65 ya\u015f \u00fcst\u00fc n\u00fcfus da d\u00fcnyadaki be\u015f ya\u015f ve alt\u0131ndaki \u00e7ocuk say\u0131s\u0131n\u0131 belirgin bi\u00e7imde ge\u00e7ecek. 2020\u2019ye ili\u015fkin olumlu i\u015faretlere ve beklentilere ra\u011fmen, uzmanlara g\u00f6re d\u00fcnya ekonomisini \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha \u2018yava\u015f\u2019 bir d\u00f6nem bekliyor. T\u00fcrkiye\u2019de ise durum farkl\u0131. Gen\u00e7 n\u00fcfusu ve devam eden g\u00f6\u00e7\u00fcn yan\u0131 s\u0131ra hala iyi seviyede olan do\u011furganl\u0131k oranlar\u0131, potansiyelin devam etti\u011fini s\u00f6yl\u00fcyor. Hanehalk\u0131 say\u0131s\u0131ndaki d\u00fczenli art\u0131\u015f, sadece perakende de\u011fil, konut, enerji, otomotiv gibi pek \u00e7ok sekt\u00f6r\u00fc besliyor.\u201d<\/span><\/p>

Rapordan dikkat \u00e7eken ba\u015fl\u0131klar \u015f\u00f6yle:<\/span><\/strong><\/em>
15 Ay Sonra En G\u00fc\u00e7l\u00fc Art\u0131\u015f<\/span><\/strong>
2018\u2019in ilk yedi ay\u0131nda y\u00fczde 7 b\u00fcy\u00fcyen perakende sekt\u00f6r\u00fc, son be\u015f ayda ortalama y\u00fczde 8 k\u00fc\u00e7\u00fclm\u00fc\u015ft\u00fc. Bu y\u0131k\u0131c\u0131 tablo ile ba\u015flayan 2019\u2019da sekt\u00f6r, birinci \u00e7eyrekte ortalama y\u00fczde 5,3, ikinci \u00e7eyrekte ortalama y\u00fczde 3,9 ve son \u00e7eyrekte ortalama y\u00fczde 1 k\u00fc\u00e7\u00fcld\u00fc. Eyl\u00fcl 2019\u2019daki y\u00fczde 5,1\u2019lik art\u0131\u015f 15 ay sonra g\u00f6r\u00fclen toparlanma sinyali olarak \u00f6nemli.<\/span><\/p>

Takipteki Alacaklar Zirvede<\/span><\/strong>
Sekt\u00f6r oyuncular\u0131n\u0131n nakit kredilerindeki y\u0131ll\u0131k b\u00fcy\u00fcme h\u0131z\u0131, negatife d\u00f6nd\u00fc. Bu durum nakit ak\u0131\u015f\u0131n\u0131 sarsan talep daralmas\u0131 ile birle\u015fince, takipteki kredi oran\u0131 g\u00f6zle g\u00f6r\u00fcl\u00fcr bi\u00e7imde artt\u0131. Sekt\u00f6r\u00fcn takipteki alacaklar\u0131 ise 2019 Ekim itibar\u0131yla 24,4 milyar TL seviyesinde. Tarihi zirve niteli\u011fi ta\u015f\u0131yan bu rakam, 2018 sonunda 17,5, 2017 sonunda 13 milyar TL idi.<\/span><\/p>

Yabanc\u0131 Yat\u0131r\u0131mc\u0131 Geliyor<\/span><\/strong>
Perakende sekt\u00f6r\u00fcn\u00fcn ya\u015fad\u0131\u011f\u0131 zorlu makroekonomik ko\u015fullara ra\u011fmen yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n sekt\u00f6re ilgisi g\u00f6rece devam etti. 2018\u2019de 1,1 milyar dolar\u0131n \u00fczerinde do\u011frudan yabanc\u0131 yat\u0131r\u0131m \u00e7eken sekt\u00f6r, 2019 y\u0131l\u0131n\u0131n ilk 10 ay\u0131nda makroekonomik k\u0131r\u0131lganl\u0131klara ra\u011fmen 837 milyon dolar seviyesinde do\u011frudan yabanc\u0131 yat\u0131r\u0131m \u00e7ekmeyi ba\u015fard\u0131.<\/span><\/p>

AVM Say\u0131s\u0131 \u0130lk Kez Yatay<\/span><\/strong>
Normal \u015fartlar alt\u0131nda h\u0131zl\u0131 b\u00fcy\u00fcyen AVM mecras\u0131, 2018-2019 d\u00f6neminin zorluklar\u0131 sebebiyle tarihte ilk kez yatay seyretti. 2018 sonunda 453 olan AVM say\u0131s\u0131yla 2019 Eyl\u00fcl\u00fc\u2019ndeki AVM say\u0131s\u0131, e\u015fit. 2019\u2019da sadece be\u015f yeni AVM a\u00e7\u0131ld\u0131. 2020\u2019de ise dokuz yeni AVM bekleniyor. Sekt\u00f6r, 2023\u2019ten itibaren yeni AVM a\u00e7\u0131lmayaca\u011f\u0131 kan\u0131s\u0131nda.<\/span><\/p>

\u0130nternet Eri\u015fimi Art\u0131yor, E-Ticaret B\u00fcy\u00fcyor<\/span><\/strong>
T\u00fcrkiye\u2019de elektronik ticaret, h\u0131zla b\u00fcy\u00fcmekle birlikte, penetrasyon olarak geli\u015fmi\u015f ekonomilerin olduk\u00e7a gerisinde. Potansiyelin \u00e7ok \u00f6nemli bir g\u00f6stergesi olan evden internet eri\u015fimine sahiplik oran\u0131, 2018 y\u0131l\u0131nda y\u00fczde 83,8 iken 2019 y\u0131l\u0131nda m\u00fcthi\u015f bir s\u0131\u00e7rama yaparak y\u00fczde 88,3\u2019e ula\u015ft\u0131.<\/span><\/p>

E-Al\u0131\u015fveri\u015fte Erkekler Kad\u0131nlar\u0131n \u00d6n\u00fcnde<\/span><\/strong>
Bununla birlikte, 2019 itibar\u0131yla internet \u00fczerinden al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 29,2\u2019den ilk kez y\u00fczde 30 s\u0131n\u0131r\u0131n\u0131 a\u015farak y\u00fczde 34\u2019e y\u00fckseldi. 2019 itibar\u0131yla kad\u0131nlarda internet \u00fczerinden al\u0131\u015fveri\u015f yapma oran\u0131 y\u00fczde 29,9 olurken, erkeklerde bu oran y\u00fczde 38,3\u2019e ula\u015ft\u0131.<\/span><\/p>

2020 Beklentileri<\/span><\/strong>
Teknolojik devrim, perakende sekt\u00f6r\u00fc oyuncular\u0131n\u0131n g\u00fcndeminde bir numaral\u0131 madde olmaya devam edecek. Ellerindeki canl\u0131 verilerle \u2018ak\u0131ll\u0131 t\u00fcketiciler\u2019e d\u00f6n\u00fc\u015fen m\u00fc\u015fteriler ise bu s\u00fcre\u00e7te avantajl\u0131 konumlar\u0131n\u0131 s\u00fcrd\u00fcrecek.<\/span>
Yerel pazarda, hemen her sekt\u00f6rde oldu\u011fu gibi perakendede de ana \u00e7er\u00e7eveyi makroekonomik \u00e7er\u00e7eve \u00e7izecek. Hem i\u00e7sel (maliyetler) hem de d\u0131\u015fsal (sat\u0131n alma g\u00fcc\u00fc) fakt\u00f6rlerden h\u0131zl\u0131ca etkilenen sekt\u00f6r i\u00e7in 2020\u2019nin, hem 2018 hem de 2019\u2019dan daha iyi ge\u00e7ece\u011fi tahmin ediliyor.<\/span>
Neredeyse her alt mal grubunda ya\u015fanacak talep art\u0131\u015f\u0131, sekt\u00f6r\u00fcn sat\u0131\u015f hacmini yukar\u0131ya ta\u015f\u0131yacak ve 2018-2019 d\u00f6neminde a\u00e7\u0131lan yaralar\u0131n h\u0131zla iyile\u015fmesi s\u00fcrecini tetikleyecek.<\/span><\/p>

Teknolojiyle D\u00f6n\u00fc\u015fen Kazanacak<\/span><\/strong>
Bu s\u00fcre\u00e7te maliyet avantaj\u0131 yaratabilen, operasyonel s\u00fcre\u00e7leri ile m\u00fc\u015fterilerini daha fazla memnun edebilen, hayatlar\u0131n\u0131 kolayla\u015ft\u0131ran, zamandan tasarruf etmelerini sa\u011flayan, y\u00f6nlendiren ve ya\u015fatt\u0131klar\u0131 deneyimle ak\u0131lda kalabilen oyuncular, geleneksel firmalar\u0131n \u00f6n\u00fcne ge\u00e7ecek.<\/span><\/p>

Yapay Zek\u00e2 Y\u00f6n Verecek<\/span><\/strong>
Yapay zek\u00e2, ki\u015fiselle\u015ftirme imk\u00e2n\u0131 getirecek. Deneyime dayal\u0131 al\u0131\u015fveri\u015f, ki\u015fiye \u00f6zel indirim gibi hizmet anlay\u0131\u015flar\u0131 \u00f6ne \u00e7\u0131kacak. Yapay zek\u00e2 uygulamalar\u0131 ile m\u00fc\u015fterinin geli\u015fim periyodu izlenebilecek.<\/span><\/p>

Sekt\u00f6r\u00fcn G\u00f6z\u00fc Yurt D\u0131\u015f\u0131nda<\/span><\/strong>
Perakende oyuncular\u0131n\u0131n g\u00fcndeminde, T\u00fcrkiye\u2019deki b\u00fcy\u00fcmeden \u00e7ok yurt d\u0131\u015f\u0131 yer alacak. 2020\u2019de perakende oyuncular\u0131 yurt d\u0131\u015f\u0131nda bine yak\u0131n yeni \u015fube a\u00e7acak. (Halen 4 bin 700 yurt d\u0131\u015f\u0131 ma\u011fazas\u0131 bulunuyor.)<\/span><\/p>

Yabanc\u0131 Harcamas\u0131nda Rekor Art\u0131\u015f<\/span><\/strong>
Baz\u0131 AVM\u2019lerde yabanc\u0131 t\u00fcketicinin toplam i\u00e7indeki pay\u0131, y\u00fczde 30\u2019lara kadar ula\u015f\u0131yor. BKM verilerine g\u00f6re Ocak-Eyl\u00fcl d\u00f6neminde yabanc\u0131lar\u0131n kartla harcamalar\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 76 art\u0131\u015fla 58,2 milyar TL\u2019ye ula\u015ft\u0131. Veriler, ayn\u0131 d\u00f6nemde T\u00fcrkiye\u2019de toplam kartl\u0131 harcamalar\u0131n y\u00fczde 7,7\u2019sini yabanc\u0131lar\u0131n yapt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2020 i\u00e7in hedeflenen 51 milyon ziyaret\u00e7i ve 40 milyar dolarl\u0131k turizm geliri, perakendeyi de etkileyecek. 2020\u2019nin \u2018gastronomi y\u0131l\u0131\u2019 ilan edilmesi, turizm hareketini artt\u0131racak.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

KPMG T\u00fcrkiye, \u2018Sekt\u00f6rel Bak\u0131\u015f 2020 – Perakende Raporu\u2019nu yay\u0131mlad\u0131. Rapora g\u00f6re, 2019\u2019da 25 trilyon dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan k\u00fcresel perakende sekt\u00f6r\u00fc, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 30 trilyon dolar\u0131 a\u015facak. T\u00fcrkiye\u2019de ise sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2019 y\u0131l\u0131nda 1.1 trilyon liray\u0131 a\u015ft\u0131\u011f\u0131 tahmin ediliyor. Ekonomide daha iyi bir 2020 vaat eden \u00f6nc\u00fc rakamlar, sekt\u00f6r hacminin y\u00fckselece\u011fine i\u015faret ediyor. Teknolojik […]<\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-1657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2020\/01\/kpmg-perakende-raporu-2020-1.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nK\u00fcresel Perakende Sekt\u00f6r\u00fc, 30 Trilyon Dolar S\u0131n\u0131r\u0131na Dayand\u0131 - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=1657\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fcresel Perakende Sekt\u00f6r\u00fc, 30 Trilyon Dolar S\u0131n\u0131r\u0131na Dayand\u0131 - GPD\" \/>\n<meta property=\"og:description\" content=\"KPMG T\u00fcrkiye, \u2018Sekt\u00f6rel Bak\u0131\u015f 2020 – Perakende Raporu\u2019nu yay\u0131mlad\u0131. Rapora g\u00f6re, 2019\u2019da 25 trilyon dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan k\u00fcresel perakende sekt\u00f6r\u00fc, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 30 trilyon dolar\u0131 a\u015facak. T\u00fcrkiye\u2019de ise sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2019 y\u0131l\u0131nda 1.1 trilyon liray\u0131 a\u015ft\u0131\u011f\u0131 tahmin ediliyor. Ekonomide daha iyi bir 2020 vaat eden \u00f6nc\u00fc rakamlar, sekt\u00f6r hacminin y\u00fckselece\u011fine i\u015faret ediyor. 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