{"id":1589,"date":"2019-12-25T09:25:51","date_gmt":"2019-12-25T09:25:51","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1589"},"modified":"2021-02-05T13:00:07","modified_gmt":"2021-02-05T13:00:07","slug":"2030da-musteri-deneyimi-nasil-olacak","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1589","title":{"rendered":"2030\u2019da M\u00fc\u015fteri Deneyimi Nas\u0131l Olacak?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1589\" class=\"elementor elementor-1589\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef128ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef128ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0ce5df\" data-id=\"6c0ce5df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aacae7a elementor-widget elementor-widget-text-editor\" data-id=\"5aacae7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><h3><span style=\"color: #000000;\"><strong>Deneyim 2030: M\u00fc\u015fteri Deneyiminin Gelece\u011fi ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. 2030\u2019daki m\u00fc\u015fteri deneyiminin nas\u0131l olaca\u011f\u0131n\u0131 konu alan ara\u015ft\u0131rman\u0131n bulgular\u0131na g\u00f6re, 2030\u2019da m\u00fc\u015fteri ile olan etkile\u015fimlerin %67\u2019si ak\u0131ll\u0131 makinelerce sa\u011flanacak. <\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Modern teknoloji, markalarla t\u00fcketicilerin ba\u011flant\u0131 kurma \u015fekillerini ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015ftirdi. Yeni \u00fcr\u00fcnler, hizmetler, t\u00fcketiciler ve rakipler geli\u015fiyor. T\u00fcketicilerin davran\u0131\u015flar\u0131, be\u011fendikleri ve be\u011fenmedikleri de de\u011fi\u015fmeye devam ediyor. 2030\u2019da m\u00fc\u015fteri deneyimi nas\u0131l olacak? Markalar gelece\u011fin t\u00fcketici beklentilerini kar\u015f\u0131lamak i\u00e7in nas\u0131l d\u00f6n\u00fc\u015fecekler? Bunlar, Futurum Research\u2019\u00fcn haz\u0131rlad\u0131\u011f\u0131 ve SAS\u2019\u0131n sponsor oldu\u011fu \u201cDeneyim 2030: M\u00fc\u015fteri Deneyiminin Gelece\u011fi\u201d adl\u0131 \u00e7al\u0131\u015fmada ele al\u0131nan sorulardan sadece baz\u0131lar\u0131.<br \/>Ara\u015ft\u0131rmaya g\u00f6re, teknoloji yeniden tasarlanan m\u00fc\u015fteri deneyiminin ard\u0131ndaki ba\u015fl\u0131ca itici g\u00fc\u00e7 olacak ve markalar t\u00fcketicilerin h\u0131z\u0131na yeti\u015fmek ve geli\u015fen t\u00fcketici teknolojilerine ayak uydurmak i\u00e7in m\u00fc\u015fteri ekosistemlerini yeniden kurgulamak zorunda kalacak.<\/span><\/p><p><strong><span style=\"color: #000000;\">M\u00fc\u015fteri Deneyiminin \u0130tici G\u00fc\u00e7leri, \u00c7eviklik ve Otomasyon Olacak<\/span><\/strong><br \/><span style=\"color: #000000;\">\u00c7al\u0131\u015fmada yer alan markalar, 2030 itibar\u0131yla m\u00fc\u015fteri etkile\u015fimi otomasyonuna do\u011fru yo\u011fun bir y\u00f6nelim olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ara\u015ft\u0131rmaya g\u00f6re, ak\u0131ll\u0131 makineler insanlar\u0131n yerini alacak ve m\u00fc\u015fteri etkile\u015fimlerinin ger\u00e7ek zamanl\u0131 etkile\u015fim s\u0131ras\u0131nda verilen kararlar ve pazarlama\/promosyon kampanyalar\u0131na ili\u015fkin kararlar\u0131n kabaca \u00fc\u00e7te ikisinden sorumlu olacak.<\/span><br \/><span style=\"color: #000000;\">Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, 2030\u2019da markalarla dijital cihazlar kullanan t\u00fcketiciler aras\u0131ndaki m\u00fc\u015fteri etkile\u015fimlerinin %67\u2019si insanlar yerine ak\u0131ll\u0131 makineler taraf\u0131ndan i\u015flenecek ve etkile\u015fim s\u0131ras\u0131nda al\u0131nan kararlar\u0131n %69\u2019u yine ak\u0131ll\u0131 makineler taraf\u0131ndan tamamlanacak.<\/span><br \/><span style=\"color: #000000;\">\u00c7al\u0131\u015fma sonu\u00e7lar\u0131yla ilgili olarak Futurum Research Ba\u015f Analisti ve Kurucu Orta\u011f\u0131 Daniel Newman \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201c\u00d6n\u00fcm\u00fczdeki on y\u0131l i\u00e7inde insanlarla makineler aras\u0131ndaki ili\u015fkide h\u0131zl\u0131 bir b\u00fcy\u00fcme olaca\u011f\u0131 giderek daha da netlik kazan\u0131yor. \u015eirketlerin, empati y\u00fckl\u00fc insans\u0131 deneyim sa\u011flamakla t\u00fcketicilerin beklentisi olan anl\u0131k sonu\u00e7lar sunmak aras\u0131nda hassas bir denge yakalamas\u0131 gerekiyor. Veri, analitik, makine \u00f6\u011frenimi ve yapay zek\u00e2 sayesinde makineler bu dengeyi m\u00fc\u015fterileri tatmin eden ve kurulu\u015fa verimlilik katan, daha insani yollarla sa\u011flarken, teknoloji bir k\u00f6pr\u00fc i\u015flevi g\u00f6recek.\u201d<\/span><\/p><p><strong><span style=\"color: #000000;\">T\u00fcketiciler Yeni Teknolojileri Benimsiyor<\/span><\/strong><br \/><span style=\"color: #000000;\">\u00c7al\u0131\u015fmaya g\u00f6re markalar\u0131n %78\u2019i, bug\u00fcn t\u00fcketicilerin ma\u011fazalarda teknolojiyle ilgilenirken rahat olmad\u0131\u011f\u0131na inan\u0131yor. \u00d6te yandan, yine \u00e7al\u0131\u015fmaya g\u00f6re, t\u00fcketicilerin sadece %35\u2019i bu rahats\u0131zl\u0131\u011f\u0131 dile getiriyor. Markalarla t\u00fcketicilerin inan\u00e7lar\u0131 aras\u0131ndaki bu u\u00e7urum, dikkatli olunmazsa markalar\u0131n b\u00fcy\u00fcmeleri \u00f6n\u00fcnde s\u0131n\u0131rlay\u0131c\u0131 bir fakt\u00f6r olabilir.<\/span><br \/><span style=\"color: #000000;\">Anket sonu\u00e7lar\u0131na g\u00f6re t\u00fcketiciler 2030 itibariyle yeni teknolojileri daha da \u00e7ok benimsemeyi umuyorlar:<\/span><br \/><span style=\"color: #000000;\">\u2022 %80\u2019i bir \u00fcr\u00fcn\u00fcn drone veya otonom bir ara\u00e7la da\u011f\u0131t\u0131m\u0131n\u0131 kabul edebilece\u011fini s\u00f6yl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 %81\u2019i chatbot\u2019larla g\u00f6r\u00fc\u015fmeyi umdu\u011funu s\u00f6yl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 %78\u2019i, \u00f6rne\u011fin bir giysinin al\u0131c\u0131n\u0131n \u00fczerinde veya bir mobilyan\u0131n evde nas\u0131l durdu\u011funu g\u00f6rmek i\u00e7in artt\u0131r\u0131lm\u0131\u015f ger\u00e7eklik ve sanal veya karma ger\u00e7eklik uygulamalar\u0131n\u0131 kullanmay\u0131 umdu\u011funu s\u00f6yl\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 %56\u2019s\u0131 2025 itibar\u0131yla karma ger\u00e7eklik cihazlar\u0131yla uzak yerleri \u201cziyaret etmeyi\u201d ya da tatil ve e\u011flence etkinliklerine kat\u0131lmay\u0131 umuyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 10 ki\u015fiden 8\u2019i \u00e7evrim i\u00e7i sat\u0131n alma ya da ak\u0131ll\u0131 bir evi kontrol etmek i\u00e7in ak\u0131ll\u0131 bir asistan kullanmay\u0131 umuyor.<\/span><br \/><span style=\"color: #000000;\">\u2022 %78\u2019i giyilebilir cihazlar\u0131yla di\u011fer cihazlar\u0131 kontrol etmeyi umdu\u011funu s\u00f6yl\u00fcyor.<\/span><\/p><p><span style=\"color: #000000;\">Markalar a\u00e7\u0131s\u0131ndan, bu d\u00fczeyde t\u00fcketici kabul\u00fc -ve beklentisi- t\u00fcketici etkile\u015fimini geni\u015fletmek i\u00e7in yeni f\u0131rsatlar sunuyor. \u00d6te yandan, her iki taraf\u0131n artan beklentilerini kar\u015f\u0131lamak i\u00e7in markalar\u0131n t\u00fcketici teknolojisi ile pazarlama teknolojisi aras\u0131ndaki u\u00e7urumu kapatacak yeni kapasitelere ihtiyac\u0131 var.<\/span><br \/><span style=\"color: #000000;\">SAS Orta Do\u011fu, T\u00fcrkiye ve Do\u011fu Avrupa B\u00f6lgelerinden Sorumlu Pazarlama Direkt\u00f6r\u00fc Nurcan B\u0131\u00e7ak\u00e7\u0131 Arcan, konuyla ilgili olarak \u201cBir m\u00fc\u015fteriyi yolculu\u011fu boyunca izlemek, m\u00fc\u015fterinin sonsuz yolculuk perm\u00fctasyonlar\u0131 hakk\u0131nda derinlemesine bir anlay\u0131\u015fa sahip olmay\u0131 gerektiriyor. M\u00fc\u015fteriler say\u0131s\u0131z kanal ve temas noktas\u0131ndan ge\u00e7erken hat\u0131rlanmak ve anla\u015f\u0131lmak istiyorlar. Markalar h\u0131zla harekete ge\u00e7mek i\u00e7in i\u015fletim modellerini yeniden \u015fekillendirmek zorunda. Ki\u015fiselle\u015ftirebilecekleri bir \u00f6l\u00e7ekte b\u00fct\u00fcnc\u00fcl bir veri stratejisine, ger\u00e7ek zamanl\u0131 s\u00fcre\u00e7 analiti\u011fi yeteneklerine ihtiya\u00e7lar\u0131 var\u201d dedi.<\/span><\/p><p><strong><span style=\"color: #000000;\">Yeni Geli\u015fen Teknolojiler, \u00d6n\u00fcm\u00fczdeki On Y\u0131lda Marka Ba\u015far\u0131s\u0131n\u0131n Temelini Olu\u015fturacak<\/span><\/strong><br \/><span style=\"color: #000000;\">M\u00fc\u015fteri deneyiminin gelece\u011fi b\u00fcy\u00fck oranda geli\u015fen teknolojilerle \u015fekillenecek. Ara\u015ft\u0131rmada markalara, 2030\u2019da yeni m\u00fc\u015fteri deneyimlerine \u00f6nc\u00fcl\u00fck etmek ve m\u00fc\u015fteri memnuniyetini artt\u0131rmak amac\u0131yla bug\u00fcn hangi \u201cf\u00fct\u00fcrist\u201d teknolojilere yat\u0131r\u0131m yapt\u0131klar\u0131 soruldu.<\/span><br \/><span style=\"color: #000000;\">Konuyla ilgili Arcan \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cYeni al\u0131c\u0131 yeni geli\u015fen teknolojilere y\u00f6neliyor ve pazarlama kurulu\u015flar\u0131n\u0131n teknoloji ihtiya\u00e7lar\u0131 \u00fczerinde devasa bir bask\u0131 kuruyor.\u201d CMO\u2019lar i\u00e7in bu \u201chareketli hedef\u201d problemi yarat\u0131yor: S\u00fcrekli geli\u015fen bir \u015feyde \u00f6nc\u00fc olmak zor. Bu bir sorun, \u00e7\u00fcnk\u00fc t\u00fcketiciler \u201cs\u00fcrekli a\u00e7\u0131k\u201d eri\u015fim, hizmet ve etkile\u015fim istiyorlar.\u201d<\/span><br \/><span style=\"color: #000000;\">\u00c7al\u0131\u015fmaya g\u00f6re, markalar\u0131n %62\u2019si m\u00fc\u015fteri etkile\u015fim stratejilerini geli\u015ftirmek ve m\u00fc\u015fteri deste\u011fi sa\u011flamak i\u00e7in ses tabanl\u0131 yapay zek\u00e2 asistanlar\u0131na yat\u0131r\u0131m yap\u0131yor. %58\u2019lik bir di\u011fer kesim, ses tabanl\u0131 yapay zek\u00e2 asistanlar\u0131na pazarlama ve sat\u0131\u015f odakl\u0131 olarak yat\u0131r\u0131m yap\u0131yor.<\/span><br \/><span style=\"color: #000000;\">Artt\u0131r\u0131lm\u0131\u015f ve sanal ger\u00e7eklik (AR\/VR) konusunda, markalar\u0131n %54\u2019\u00fc, t\u00fcketicilerin bir \u00fcr\u00fcn veya hizmetin g\u00f6r\u00fcn\u00fcm\u00fc ya da kullan\u0131m\u0131n\u0131 g\u00f6rselle\u015ftirmelerine yard\u0131mc\u0131 olmak i\u00e7in yat\u0131r\u0131m yap\u0131yor. Markalar\u0131n %53\u2019\u00fc \u00fcr\u00fcn kullan\u0131m\u0131 ve kendi kendine yap\u0131m tekniklerini geli\u015ftirmek i\u00e7in AR\/VR ara\u00e7lar\u0131n\u0131 takip ediyor.<\/span><br \/><span style=\"color: #000000;\">\u00c7al\u0131\u015fmaya g\u00f6re ayr\u0131ca markalar\u0131n %83\u2019\u00fc, ma\u011faza i\u00e7i reklam, etkile\u015fimli oyun ve kamusal etkinlikler i\u00e7in holografik teknolojiye yat\u0131r\u0131m yap\u0131yor ya da yapmay\u0131 planl\u0131yor.<\/span><br \/><span style=\"color: #000000;\">T\u00fcm bu yeni geli\u015fen ve karma\u015f\u0131kla\u015fan m\u00fc\u015fteri etkile\u015fimi teknolojileri, markalar\u0131n veri y\u00f6netimi becerilerini, analitik optimizasyon s\u00fcre\u00e7lerini ve otomatik karar al\u0131m kapasitelerini yeniden \u015fekillendirmeleri gerekti\u011fi anlam\u0131na geliyor. Elle tutulur i\u015f sonu\u00e7lar\u0131 elde etmek i\u00e7in markalar\u0131n bu yeni teknolojileri kullanabilmesi \u015fart. Bu yeni uygulamalar, yank\u0131lar\u0131 gelecekte devam edecek olan \u00e7ok-anl\u0131 pazarlama tekniklerini, anlama, i\u015fleme, analiz etme, tasarlama ve karar verme kapasitesine sahip olacak.<\/span><\/p><p><strong><span style=\"color: #000000;\">2030\u2019un Sadakat Fakt\u00f6rleri<\/span><\/strong><br \/><span style=\"color: #000000;\">Bug\u00fcn markalar\u0131n %58\u2019i m\u00fc\u015fteri sadakatini sa\u011flayan en \u00f6nemli fakt\u00f6r\u00fcn y\u00fcksek kalite oldu\u011funu s\u00f6yl\u00fcyor fakat pek \u00e7ok t\u00fcketici en \u00f6nemli fakt\u00f6r olarak d\u00fc\u015f\u00fck maliyetleri ve indirimleri g\u00f6steriyor. 2030 i\u00e7in ise t\u00fcketiciler, sadakati sa\u011flayacak en \u00f6nemli \u00fc\u00e7 teknoloji unsurunun mobil uygulamalar, h\u0131zl\u0131 eri\u015fim ve ak\u0131ll\u0131 ev sistemleri \u00fczerinden sipari\u015f verme y\u00f6ntemleri oldu\u011funu i\u015faret ediyor.<\/span><br \/><span style=\"color: #000000;\">Markalar, yapay zek\u00e2, makine \u00f6\u011frenimi ve tahmine dayal\u0131 analiti\u011fin de b\u00fcy\u00fck bir rol oynayaca\u011f\u0131n\u0131 kabul ediyor, daha derin ve anlaml\u0131 m\u00fc\u015fteri ili\u015fkileri kurmak ve sadakati artt\u0131rmak i\u00e7in etkile\u015fimlerin arkas\u0131ndaki zek\u00e2y\u0131 sa\u011flamada ve etkile\u015fimlerin sorunsuz ger\u00e7ekle\u015fmesinde teknoloji kullan\u0131m\u0131nda 2030\u2019u bir f\u0131rsat olarak g\u00f6r\u00fcyor.<\/span><br \/><span style=\"color: #000000;\">Newman \u015fu eklemeyi yap\u0131yor: \u201cSadakat olu\u015fturmak, marka geli\u015fiminin ba\u015fl\u0131ca bile\u015fenlerinden biri ve \u00f6n\u00fcm\u00fczdeki 10 y\u0131l i\u00e7inde uzun s\u00fcredir sadakat tekliflerinin merkezinde yer alan geleneksel fiyatland\u0131rma, kalite ve hizmet matrisinde karma\u015f\u0131kl\u0131k g\u00f6rece\u011fiz. Gelecekte, \u015firketlerin teknolojiyi benimseme, pazara (ve t\u00fcketiciye) h\u0131z verme, sosyal etki yaratma ve \u00f6l\u00e7me \u015fekli sadakat \u00fczerinde daha b\u00fcy\u00fck bir rol oynayacakt\u0131r. Bu daha bug\u00fcnden ba\u015flad\u0131 ve 2030\u2019da \u00f6nemi, katlanarak artm\u0131\u015f olacak.\u201d<\/span><\/p><p><strong><span style=\"color: #000000;\">G\u00fcvenin Giderek Artan \u00d6nemi<\/span><\/strong><br \/><span style=\"color: #000000;\">Bug\u00fcn belki de markalar\u0131n \u00f6n\u00fcndeki en b\u00fcy\u00fck zorluk, markalarla t\u00fcketiciler aras\u0131ndaki g\u00fcven u\u00e7urumunun \u00fcstesinden gelme becerisi. T\u00fcketiciler, markalar\u0131n ki\u015fisel verilerini nas\u0131l i\u015fledi\u011fi konusunda temkinliler ve bunu de\u011fi\u015ftirme g\u00fc\u00e7lerinin olmad\u0131\u011f\u0131n\u0131 hissediyorlar. T\u00fcketicilerin sadece %54\u2019\u00fc markalar\u0131n verilerini gizli tuttu\u011funa inan\u0131yor. Hatta, t\u00fcketicilerin y\u00fczde 73\u2019\u00fc ki\u015fisel veri kullan\u0131m\u0131n\u0131n \u201ckontrolden \u00e7\u0131kt\u0131\u011f\u0131na\u201d inan\u0131yor. Markalar t\u00fcketicilerin g\u00fcven duymakta zorlanarak verdikleri kullan\u0131c\u0131 verilerinin zenginli\u011fi sayesinde sa\u011flayabilecekleri m\u00fc\u015fteri deneyimini dengelemek i\u00e7in \u00e7al\u0131\u015f\u0131rlarken bu konu \u00f6nlerine bir engel olarak \u00e7\u0131k\u0131yor.<\/span><br \/><span style=\"color: #000000;\">\u00d6te yandan ara\u015ft\u0131rmaya g\u00f6re markalar, kar\u015f\u0131 kar\u015f\u0131ya olduklar\u0131 risklerin fark\u0131ndalar. Markalar\u0131n y\u00fczde 59\u2019u, m\u00fc\u015fteri bilgilerini g\u00fcvenceye alman\u0131n g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri deneyimi i\u00e7in en \u00f6nemli fakt\u00f6r oldu\u011funa kesinlikle kat\u0131l\u0131yor. Peki, markalar haz\u0131r m\u0131? Ara\u015ft\u0131rmaya g\u00f6re baz\u0131 problemler var \u00e7\u00fcnk\u00fc %84\u2019l\u00fck bir kesim, gizlili\u011fe ili\u015fkin resmi mevzuatlardaki de\u011fi\u015fikliklerden ve kendilerinin bunlara uymaya haz\u0131r olup olmad\u0131klar\u0131ndan kayg\u0131lan\u0131yor. Arcan bu konudaki t\u00fcketici beklentilerini \u015f\u00f6yle \u00f6zetliyor: \u201cT\u00fcketiciler hayatlar\u0131n\u0131 ba\u015fkalar\u0131na a\u00e7an teknolojiyi kullanmaya devam ederken i\u015fletmelerden iki \u015fey bekliyorlar: Beni bir birey olarak anlay\u0131n ve gizlili\u011fimi koruyun. M\u00fc\u015fteri deneyimleri olu\u015ftururken dengeyi yakalama f\u0131rsat\u0131 da tam olarak burada yat\u0131yor.\u201d<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Deneyim 2030: M\u00fc\u015fteri Deneyiminin Gelece\u011fi ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. 2030\u2019daki m\u00fc\u015fteri deneyiminin nas\u0131l olaca\u011f\u0131n\u0131 konu alan ara\u015ft\u0131rman\u0131n bulgular\u0131na g\u00f6re, 2030\u2019da m\u00fc\u015fteri ile olan etkile\u015fimlerin %67\u2019si ak\u0131ll\u0131 makinelerce sa\u011flanacak. Modern teknoloji, markalarla t\u00fcketicilerin ba\u011flant\u0131 kurma \u015fekillerini ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015ftirdi. Yeni \u00fcr\u00fcnler, hizmetler, t\u00fcketiciler ve rakipler geli\u015fiyor. T\u00fcketicilerin davran\u0131\u015flar\u0131, be\u011fendikleri ve be\u011fenmedikleri de de\u011fi\u015fmeye devam ediyor. 2030\u2019da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-1589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/12\/musteri-deneyimi-2030.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2030\u2019da M\u00fc\u015fteri Deneyimi Nas\u0131l Olacak? - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.gidaperakendecileri.org\/?p=1589\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2030\u2019da M\u00fc\u015fteri Deneyimi Nas\u0131l Olacak? - GPD\" \/>\n<meta property=\"og:description\" content=\"Deneyim 2030: M\u00fc\u015fteri Deneyiminin Gelece\u011fi ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. 2030\u2019daki m\u00fc\u015fteri deneyiminin nas\u0131l olaca\u011f\u0131n\u0131 konu alan ara\u015ft\u0131rman\u0131n bulgular\u0131na g\u00f6re, 2030\u2019da m\u00fc\u015fteri ile olan etkile\u015fimlerin %67\u2019si ak\u0131ll\u0131 makinelerce sa\u011flanacak. Modern teknoloji, markalarla t\u00fcketicilerin ba\u011flant\u0131 kurma \u015fekillerini ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015ftirdi. Yeni \u00fcr\u00fcnler, hizmetler, t\u00fcketiciler ve rakipler geli\u015fiyor. T\u00fcketicilerin davran\u0131\u015flar\u0131, be\u011fendikleri ve be\u011fenmedikleri de de\u011fi\u015fmeye devam ediyor. 2030\u2019da [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.gidaperakendecileri.org\/?p=1589\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-25T09:25:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-05T13:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/12\/musteri-deneyimi-2030.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1632\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ph16171887571_m2ho1594\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ph16171887571_m2ho1594\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=1589#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=1589\"},\"author\":{\"name\":\"ph16171887571_m2ho1594\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"headline\":\"2030\u2019da M\u00fc\u015fteri Deneyimi Nas\u0131l Olacak?\",\"datePublished\":\"2019-12-25T09:25:51+00:00\",\"dateModified\":\"2021-02-05T13:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=1589\"},\"wordCount\":1631,\"image\":{\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=1589#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/12\/musteri-deneyimi-2030.jpg\",\"articleSection\":[\"Haberler\",\"Sekt\u00f6rden Haberler\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.gidaperakendecileri.org\/?p=1589\",\"url\":\"http:\/\/www.gidaperakendecileri.org\/?p=1589\",\"name\":\"2030\u2019da M\u00fc\u015fteri Deneyimi Nas\u0131l Olacak? 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T\u00fcketicilerin davran\u0131\u015flar\u0131, be\u011fendikleri ve be\u011fenmedikleri de de\u011fi\u015fmeye devam ediyor. 2030\u2019da [&hellip;]","og_url":"http:\/\/www.gidaperakendecileri.org\/?p=1589","og_site_name":"GPD","article_published_time":"2019-12-25T09:25:51+00:00","article_modified_time":"2021-02-05T13:00:07+00:00","og_image":[{"width":1632,"height":960,"url":"http:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/12\/musteri-deneyimi-2030.jpg","type":"image\/jpeg"}],"author":"ph16171887571_m2ho1594","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ph16171887571_m2ho1594","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.gidaperakendecileri.org\/?p=1589#article","isPartOf":{"@id":"http:\/\/www.gidaperakendecileri.org\/?p=1589"},"author":{"name":"ph16171887571_m2ho1594","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"headline":"2030\u2019da M\u00fc\u015fteri Deneyimi Nas\u0131l Olacak?","datePublished":"2019-12-25T09:25:51+00:00","dateModified":"2021-02-05T13:00:07+00:00","mainEntityOfPage":{"@id":"http:\/\/www.gidaperakendecileri.org\/?p=1589"},"wordCount":1631,"image":{"@id":"http:\/\/www.gidaperakendecileri.org\/?p=1589#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/12\/musteri-deneyimi-2030.jpg","articleSection":["Haberler","Sekt\u00f6rden Haberler"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/www.gidaperakendecileri.org\/?p=1589","url":"http:\/\/www.gidaperakendecileri.org\/?p=1589","name":"2030\u2019da M\u00fc\u015fteri Deneyimi Nas\u0131l Olacak? 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