{"id":1536,"date":"2019-11-27T13:04:49","date_gmt":"2019-11-27T13:04:49","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1536"},"modified":"2019-11-27T13:07:23","modified_gmt":"2019-11-27T13:07:23","slug":"solen-ceosu-elif-coban-fikirler-artik-daha-degerli","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/solen-ceosu-elif-coban-fikirler-artik-daha-degerli\/","title":{"rendered":"\u015e\u00f6len CEO\u2019su Elif \u00c7oban: \u201cFikirler Art\u0131k Daha De\u011ferli\u201d"},"content":{"rendered":"\t\t
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T\u00fcrkiye\u2019de en ba\u015far\u0131l\u0131 50 kad\u0131n CEO aras\u0131nda yer alan \u015e\u00f6len CEO\u2019su Elif \u00c7oban\u2019a g\u00f6re ba\u015far\u0131l\u0131 olmak i\u00e7in bulundu\u011funuz her pozisyonda kendinizi g\u00fcncel tutman\u0131z ve m\u00fccadele etmeniz gerekiyor. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda teknolojinin i\u015f g\u00fcc\u00fcne katt\u0131\u011f\u0131 de\u011ferle birlikte art\u0131k \u00e7al\u0131\u015fanlar\u0131 ay\u0131rt edici \u00f6zelli\u011fin fiziksel g\u00fc\u00e7 de\u011fil fikirler oldu\u011funu da belirten Elif \u00c7oban, \u201cBiz kad\u0131n ve erkeklerin i\u015f konusunda e\u015fit oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor, e\u015fitlik\u00e7i bir anlay\u0131\u015f\u0131 esas al\u0131yoruz\u201d diye konu\u015fuyor.
<\/strong><\/span><\/h3>

R\u00f6portaj: Bikem \u00d6g\u00fcn\u00e7 <\/b><\/span><\/p>

Son zamanlarda yat\u0131r\u0131mlar\u0131yla ve markala\u015fma \u00e7al\u0131\u015fmalar\u0131yla dikkat \u00e7eken T\u00fcrkiye\u2019nin \u00f6nemli yerel markalar\u0131ndan biri olan \u015e\u00f6len\u2019in CEO\u2019su, T\u00fcrkiye\u2019nin en ba\u015far\u0131l\u0131 50 kad\u0131n Ceo\u2019su aras\u0131nda da yer alan ve ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren Elif \u00c7oban. 7 karde\u015ften olu\u015fan geni\u015f bir ailenin mensubu olan Elif \u00c7oban, ilk, orta ve lise e\u011fitimimi Gaziantep\u2019te tamamlad\u0131ktan sonra y\u00fcksek\u00f6\u011frenimimi ODT\u00dc Ekonomi b\u00f6l\u00fcm\u00fcnde tamamlam\u0131\u015f. Ard\u0131ndan Bilkent \u00dcniversitesi Ekonomi B\u00f6l\u00fcm\u00fc\u2019nde yar\u0131 zamanl\u0131 asistanl\u0131k yap\u0131p, e\u015f zamanl\u0131 olarak Ekonomi y\u00fcksek lisans\u0131n\u0131 bitirmi\u015f. Kariyerinin ba\u015f\u0131nda farkl\u0131 \u015firketlerde bir\u00e7ok g\u00f6revde \u00e7al\u0131\u015fan, daha sonra aile \u00fcyelerinin kurdu\u011fu \u015e\u00f6len\u2019in ihracat b\u00f6l\u00fcm\u00fcndeki potansiyelini de de\u011ferlendirme \u00f6ng\u00f6r\u00fcs\u00fcyle \u015e\u00f6len b\u00fcnyesinde \u0130hracat M\u00fcd\u00fcr\u00fc olarak g\u00f6reve ba\u015flayan Elif \u00c7oban, 2010 y\u0131l\u0131nda aile \u00fcyelerinin ortak karar\u0131yla icra kurulunun ba\u015f\u0131na getirilmi\u015f. \u0130\u015f d\u00fcnyas\u0131n\u0131n \u00f6nemli kad\u0131n y\u00f6neticileri aras\u0131nda yer alan Elif \u00c7oban ile \u00e7al\u0131\u015fmalar\u0131n\u0131, g\u00fcn\u00fcm\u00fcz teknolojisini ve daha pek \u00e7ok konuyu konu\u015ftuk. <\/span><\/p>

\u0130\u015f d\u00fcnyas\u0131nda y\u00f6netici koltu\u011funda bir kad\u0131n olarak neleri de\u011fi\u015ftirdi\u011finizi d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/strong><\/span>
CEO olduktan sonra elbette hem aileme hem \u00e7al\u0131\u015fanlar\u0131m\u0131za hem de i\u015f ortaklar\u0131m\u0131za kar\u015f\u0131 b\u00fcy\u00fck bir sorumluluk \u00fcstlendim. \u015e\u00f6len y\u00f6netimi yani aile \u00fcyelerimiz bana bu sorumlulu\u011fu ispatlanm\u0131\u015f ba\u015far\u0131lar, bitirdi\u011fim projeler, \u015firkete olan katk\u0131m ama daha da \u00f6nemlisi katk\u0131lar\u0131m\u0131n gelecekte de s\u00fcrekli olabilece\u011fine inand\u0131\u011f\u0131 i\u00e7in verdi. Bulundu\u011funuz her pozisyonda ba\u015far\u0131l\u0131 olmak i\u00e7in \u00e7ok \u00e7al\u0131\u015fman\u0131z, kendinizi g\u00fcncel tutman\u0131z, yeniliklere a\u00e7\u0131k olman\u0131z ve ileriye d\u00f6n\u00fck do\u011fru kararlar verebilmeniz i\u00e7in daha fazla m\u00fccadele etmeniz gerekiyor. Asl\u0131nda benim bir kad\u0131n olarak y\u00f6netici koltu\u011funa gelirken de\u011fi\u015ftirdi\u011fim en \u00f6nemli \u015fey alg\u0131 oldu. Toplumsal cinsiyet e\u015fitli\u011fi anlam\u0131nda \u015firket ad\u0131na \u00f6nemli bir yol kat etti\u011fimizi, bunun \u00f6nc\u00fc fikrinin de benim y\u00f6netici pozisyonuna gelmem oldu\u011funa inan\u0131yorum. Ayr\u0131ca Anadolu\u2019dan gelen geleneksel bir ailenin d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ve kendi i\u00e7indeki vizyoner, modern g\u00f6r\u00fc\u015f yap\u0131s\u0131n\u0131 \u00f6ne \u00e7\u0131kartm\u0131\u015f oldu\u011funu g\u00f6rd\u00fck. Bu da bizim alg\u0131da yaratt\u0131\u011f\u0131m\u0131z bir di\u011fer de\u011fi\u015fim.<\/span><\/p>

Kad\u0131n istihdam\u0131 konusunda neler yap\u0131yorsunuz?<\/strong><\/span>
Her \u015firkette art\u0131k dijital d\u00f6n\u00fc\u015f\u00fcm en \u00f6nemli g\u00fcndem maddelerinden biri. G\u00fcn be g\u00fcn ya\u015fanan bu de\u011fi\u015fimle birlikte i\u015f yap\u0131\u015f bi\u00e7imlerinde de de\u011fi\u015fimler ya\u015fan\u0131yor. Teknolojinin i\u015f g\u00fcc\u00fcne katt\u0131\u011f\u0131 de\u011ferle birlikte art\u0131k \u00e7al\u0131\u015fanlar\u0131 ay\u0131rt edici \u00f6zellik fiziksel g\u00fc\u00e7ten \u00f6te fikirler ve i\u015fe kat\u0131lan de\u011fer oluyor. Biz kad\u0131n ve erkeklerin i\u015f konusunda e\u015fit oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor, e\u015fitlik\u00e7i bir anlay\u0131\u015f\u0131 esas al\u0131yoruz. Pozisyonlara yapt\u0131\u011f\u0131m\u0131z yerle\u015ftirmelerde baz ald\u0131\u011f\u0131m\u0131z nokta yetkinlikler oluyor. Fikirlerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bu dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda her iki cinsiyetten adaylar\u0131n farkl\u0131 yetkinlikleri olabiliyor. Kad\u0131nlar titiz, detaylara e\u011filen \u00e7al\u0131\u015fma bi\u00e7imlerinin yan\u0131 s\u0131ra y\u00fcksek duygusal zek\u00e2lar\u0131 ve sezgileriyle \u00f6n plana \u00e7\u0131k\u0131yor.<\/span>
Ayr\u0131ca T\u00fcrkiye\u2019de i\u015f d\u00fcnyas\u0131nda kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131l\u0131m\u0131 konusunda ge\u00e7mi\u015fe g\u00f6re daha e\u015fitlik\u00e7i bir noktaya do\u011fru ilerledi\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. T\u00fcrkiye\u2019de kad\u0131n y\u00f6netici say\u0131s\u0131 git gide art\u0131yor, engeller azal\u0131yor. Anadolu\u2019daki \u015firketlere bakt\u0131\u011f\u0131mda da kad\u0131nlar\u0131n hem kendi istekleriyle hem de aileleri taraf\u0131ndan te\u015fvik edilerek daha \u00f6n plana \u00e7\u0131kt\u0131klar\u0131n\u0131 g\u00f6rd\u00fck\u00e7e \u00e7ok mutlu oluyorum.<\/span>
\u0130\u015f ya\u015fam\u0131ndaki ba\u015far\u0131n\u0131z\u0131n ard\u0131nda neler oldu\u011funu s\u00f6yleyebilirsiniz?<\/span>
\u00d6ncelikle aile \u00e7ok \u00f6nemli bir yere sahip. Aileden gelen etik, ticari ahlak, tutku ve de\u011ferler \u00e7al\u0131\u015fma hayat\u0131nda insana \u00e7ok b\u00fcy\u00fck bir de\u011fer kat\u0131yor. Ayr\u0131ca \u00e7al\u0131\u015fan ve kad\u0131n\u0131n i\u015f hayat\u0131ndaki yerini destekleyen bir aileden geldi\u011fim i\u00e7in de \u00e7ok \u015fansl\u0131y\u0131m. Ben, tutku ile emek harcanarak yap\u0131lan her i\u015fte ba\u015far\u0131l\u0131 olunaca\u011f\u0131na ve bu eme\u011fin kar\u015f\u0131l\u0131\u011f\u0131n\u0131n maddi ve manevi olarak mutlaka al\u0131naca\u011f\u0131na y\u00fcrekten inan\u0131yorum. Se\u00e7ti\u011finiz alanda yetkinli\u011fe ula\u015fmak i\u00e7in gen\u00e7 ya\u015flardan itibaren tecr\u00fcbe kazanmak \u00fczere \u00e7al\u0131\u015fmalar yapmak, bu deneyimleri i\u015finize aktarmak, her g\u00fcn \u00fczerine yeni bir \u015feyler katmak, \u00f6\u011frenmeye ve yenili\u011fe a\u00e7\u0131k olmak sizi ba\u015far\u0131ya ula\u015ft\u0131r\u0131yor.<\/span><\/p>

T\u00fcrkiye\u2019de en ba\u015far\u0131l\u0131 50 Kad\u0131n CEO aras\u0131nda yer al\u0131yorsunuz. De\u011fi\u015fen d\u00fcnyada ba\u015far\u0131l\u0131 bir lider olman\u0131n kriterleri nelerdir sizce?<\/strong><\/span>
Bana g\u00f6re iyi bir liderin en \u00f6nemli \u00f6zelliklerinin ba\u015f\u0131nda sonu\u00e7 odakl\u0131 ve h\u0131zl\u0131 olmas\u0131 geliyor. Rekabetin yo\u011fun oldu\u011fu bir d\u00f6nemde bu vas\u0131flar\u0131n bir lideri ayr\u0131\u015ft\u0131r\u0131c\u0131 \u00f6zellikleri aras\u0131nda oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Kolay kolay pes etmeyen, motivasyonu bozulmayan, gerekirse hedefe gidece\u011fi yolu de\u011fi\u015ftiren ancak gitmekten asla vazge\u00e7emeyen bir karaktere sahip olmal\u0131. K\u0131sacas\u0131 uzun ko\u015fu maratoncusu olmal\u0131. Ak\u0131l ve g\u00f6n\u00fcl g\u00f6z\u00fc a\u00e7\u0131k olan lider ayn\u0131 zamanda analitik olmal\u0131, akl\u0131n\u0131 ve sezgilerini kullanarak att\u0131\u011f\u0131 her ad\u0131m\u0131n art\u0131 ve eksilerini hesaplayabilmeli, b\u00fct\u00fcn\u00fc g\u00f6rebilmeli. Vizyoner olmas\u0131, zaman\u0131n \u00f6tesinde d\u00fc\u015f\u00fcnebilmesi, \u00e7al\u0131\u015ft\u0131\u011f\u0131 ki\u015filere ilham vermesi, mentorluk yapmas\u0131, gerekti\u011finde de mentorluk almas\u0131 benim lider anlay\u0131\u015f\u0131mda \u00f6nemli yer tutuyor. \u00c7al\u0131\u015fma bi\u00e7iminde ortak akla olan inan\u00e7la ilerlemesi, ge\u00e7mi\u015ften \u00e7\u0131kartt\u0131\u011f\u0131 derslerle gelece\u011fe odaklanarak y\u00fcr\u00fcmesi gerekiyor.<\/span><\/p>

\u015e\u00f6len son olarak Gaziantep\u2019te End\u00fcstri 4.0\u2019\u0131n gerekliliklerine g\u00f6re tasarlanan 120 bin metrekare b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki fabrikas\u0131na, 5 senede toplam 600 milyon TL\u2019ye yak\u0131n yat\u0131r\u0131m yapt\u0131. 62 \u00fcretim hatt\u0131 bulunan bu tesisle birlikte grubun kapasitesi g\u00fcnl\u00fck 800 tona ula\u015ft\u0131. End\u00fcstri 4.0 konusunda neler s\u00f6yleyeceksiniz ve markan\u0131zda nas\u0131l bir dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci ge\u00e7iriyorsunuz?<\/strong><\/span>
Sahip oldu\u011fu ileri teknoloji bak\u0131m\u0131ndan d\u00fcnyan\u0131n ilk \u00fc\u00e7 tesisi aras\u0131nda yer alan Gaziantep Fabrikas\u0131, d\u0131\u015f ticaretten kazand\u0131\u011f\u0131n\u0131 yine bu topraklara yat\u0131rmay\u0131 g\u00f6rev bilen \u015e\u00f6len\u2019in T\u00fcrkiye ekonomisine ve sekt\u00f6r\u00fcne kazand\u0131rd\u0131\u011f\u0131 b\u00fcy\u00fck bir de\u011ferdir. Bug\u00fcn 250 milyon Dolara ula\u015fan yat\u0131r\u0131m\u0131m\u0131z\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc te\u00e7hizat ve teknolojiye harcand\u0131. Sonu\u00e7 olarak y\u00fcksek teknolojisiyle d\u00fcnyan\u0131n en iddial\u0131 tesislerinden birini yaratt\u0131k. Ak\u0131ll\u0131 depo, yapay zeka i\u00e7in hatlarla robotlar\u0131n yer ald\u0131\u011f\u0131, \u00e7ok geli\u015fmi\u015f bir otomasyon sistemiyle \u00e7al\u0131\u015fan yeni tesisimiz, Avrupa\u2019n\u0131n en geli\u015fmi\u015f \u00fc\u00e7 tesisinden biri konumunda. Sahip oldu\u011fumuz ileri teknoloji, inovatif bak\u0131\u015f a\u00e7\u0131s\u0131yla ayn\u0131 anda milyonlarca \u00fcr\u00fcn\u00fc, ayn\u0131 lezzet ve g\u00fcvenlikte \u00fcreterek \u00e7ikolata severlere ula\u015ft\u0131rmay\u0131 ba\u015far\u0131yoruz. \u015e\u00f6len bu \u00f6nemli yat\u0131r\u0131m\u0131yla katma de\u011fer yaratarak, mevcut \u00fcr\u00fcnleri ve hayata ge\u00e7irece\u011fi yeni \u00fcr\u00fcnleriyle markala\u015farak global ligde b\u00fcy\u00fcme hedefine ko\u015fuyor. G\u00fc\u00e7l\u00fc yat\u0131r\u0131mlarla uluslararas\u0131 rekabette g\u00fcc\u00fcm\u00fcz\u00fc daha da artt\u0131r\u0131yoruz. Hedefimiz bu yat\u0131r\u0131mdan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le \u00f6n\u00fcm\u00fczdeki d\u00f6nemde k\u00fcresel marka olmakt\u0131r. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na \u00fcr\u00fcnlerini ihra\u00e7 eden global bir firma olarak, biz de gelece\u011fin teknolojilerine yat\u0131r\u0131m yapmak zorunday\u0131z. B\u00f6ylece girmeyi ba\u015fard\u0131\u011f\u0131m\u0131z pazarlardaki yerimizi g\u00fc\u00e7lendirmeyi ve yeni pazarlarda da rekabette \u00f6ne \u00e7\u0131kabilmeyi hedefliyoruz. B\u00fct\u00fcn bunlar ancak m\u00fckemmel bir \u00fcretim ile ger\u00e7ekle\u015fiyor. Lezzetli ve g\u00fcvenilir \u00fcr\u00fcnler, sadece makine yat\u0131r\u0131m\u0131yla elde edilmiyor, inovasyona da yat\u0131r\u0131m yapmak gerekiyor. Rekabetin yo\u011fun oldu\u011fu bir pazarda ancak yenilik\u00e7i \u00fcr\u00fcnlerle avantaj sa\u011flayabiliyorsunuz. \u0130novasyonun olmazsa olmaz ko\u015fulu ise yeni teknolojiler\u2026 Biz de kazand\u0131\u011f\u0131m\u0131z her kuru\u015fu teknolojiye yat\u0131r\u0131yoruz.<\/span><\/p>

Bir r\u00f6portaj\u0131n\u0131zda T\u00fcrkiye\u2019nin pazarlama konusunda alaca\u011f\u0131 \u00e7ok yol oldu\u011funu s\u00f6ylediniz. Bunu biraz a\u00e7ar m\u0131s\u0131n\u0131z? \u00d6rne\u011fin n\u00f6romarketing konusundaki g\u00f6r\u00fc\u015flerinizi \u00f6\u011frenebilir miyiz?<\/strong><\/span>
\u015e\u00f6len kuruldu\u011fu g\u00fcnden bu yana yenilik\u00e7i bir marka olarak \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. Pazarlama alan\u0131nda da her zaman fark yaratan i\u015flere imza att\u0131k. Sadece g\u00fcn\u00fc yakalayan de\u011fil, y\u00fcz\u00fcn\u00fc gelece\u011fe d\u00f6nen bir stratejiyle ilerlemek, pazarlama anlam\u0131nda bir ad\u0131m \u00f6ne ge\u00e7menizi sa\u011fl\u0131yor. Biz her zaman t\u00fcketicilerimizin isteklerini, ihtiya\u00e7lar\u0131n\u0131 belirleyip, \u00e7ok iyi anlay\u0131p ilerlemeyi tercih ediyoruz. \u00d6rne\u011fin, Biscolata bizim i\u00e7in \u00e7ok \u00f6nemli bir mihenk ta\u015f\u0131. \u00c7izgisi \u00e7ok cesur olmas\u0131na ra\u011fmen bu cesaret markaya g\u00fc\u00e7 katmaya devam ediyor. Bir di\u011fer g\u00fc\u00e7l\u00fc i\u015fimiz ise \u00e7ocuk \u00fcr\u00fcnleri kategorisindeki markam\u0131z Ozmo. Ozmo, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fiyle, yaratt\u0131\u011f\u0131 d\u00fcnyayla bug\u00fcn 18 ya\u015f\u0131nda. N\u00f6romarketing konusuna gelince, ben bu konunun tabi ki uzman\u0131 de\u011filim, fakat daha iyi pazarlama yapmak isteyen herkesin insan zihninin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, iklimin karar mekanizmalar\u0131 \u00fczerindeki etkilerini, k\u0131sacas\u0131 toplum psikolojisini ve sosyolojisini ve insan\u0131n do\u011fas\u0131n\u0131 anlamas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum<\/span><\/p>

Biscolata reklamlar\u0131 T\u00fcrkiye\u2019de nadir g\u00f6r\u00fclen bir strateji uygulad\u0131 ve reklamda erke\u011fi \u00f6zne konumuna ta\u015f\u0131d\u0131. Toplumsal cinsiyet\u00e7ilik bak\u0131m\u0131ndan ele al\u0131rsak nas\u0131l bir alg\u0131 yarat\u0131ld\u0131 diyebiliriz ya da bir alg\u0131 k\u0131r\u0131lmas\u0131 ya\u015fand\u0131\u011f\u0131n\u0131 s\u00f6yleyebilir miyiz?<\/strong><\/span>
2009\u2019da pazar\u0131 sundu\u011fumuz Biscolata, \u015e\u00f6len\u2019in farkl\u0131 olan\u0131 sunma ve yenilik\u00e7ilik yetene\u011fini tam olarak ortaya koydu\u011fu markalardan biridir. Bu markam\u0131zla yola \u00e7\u0131karken hedefimiz, ger\u00e7ek \u00e7ikolatal\u0131 tatlar\u0131 modern ve al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda yenilik\u00e7i \u00fcr\u00fcn formatlar\u0131yla t\u00fcketiciye sunmakt\u0131. \u00c7ikolata ve \u00e7ikolatal\u0131 \u00fcr\u00fcnler, a\u011f\u0131rl\u0131kl\u0131 olarak kad\u0131nlar taraf\u0131ndan t\u00fcketildi\u011fi i\u00e7in ana hedef kitlemizi kad\u0131nlar olarak belirledik. . \u0130lk \u00e7\u0131k\u0131\u015fta g\u00fc\u00e7l\u00fc, iddial\u0131 ve ayn\u0131 zamanda hedef kitleyle duygusal ba\u011f kuracak bir kampanya hedefledik. Amac\u0131m\u0131z kad\u0131nlar\u0131 el \u00fcst\u00fcnde tuttu\u011fumuzu, onlara hak ettikleri de\u011feri hat\u0131rlatmakt\u0131. Ancak bunu hi\u00e7 yap\u0131lmam\u0131\u015f bir tarzda yapmak istiyorduk. Yap\u0131lan ara\u015ft\u0131rmalarda kad\u0131nlar\u0131n \u00e7ikolata yedi\u011finde sadece kendilerinin bildi\u011fi, mutlu oldu\u011fu, hayal edebilecekleri kadar g\u00fczel yerlere gitmek istediklerini g\u00f6steriyordu. Biscolata\u2019n\u0131n kad\u0131nlara ger\u00e7ekten istedi\u011fi d\u00fcnyay\u0131 verebilece\u011fi bir tema \u00fczerine yo\u011funla\u015ft\u0131k. Kampanya fikri bu do\u011frultuda geli\u015fti. Marka sadece kad\u0131nlar\u0131n de\u011fil, \u00e7ok geni\u015f bir kitlenin \u00e7ok be\u011fendi\u011fi, \u00fcr\u00fcnlerini ger\u00e7ekten severek t\u00fcketti\u011fi bir ba\u015far\u0131 kazand\u0131.<\/span><\/p>

Yine bir r\u00f6portaj\u0131n\u0131zda \u201c\u00c7ikolatan\u0131n Apple\u2019\u0131 olmak istiyoruz\u201d dediniz. Bu bak\u0131mdan nas\u0131l bir yol ald\u0131n\u0131z, stratejileriniz nelerdir?<\/strong><\/span>
Bug\u00fcne kadar yurti\u00e7inde ve d\u00fcnya pazarlar\u0131nda elde etti\u011fimiz ba\u015far\u0131y\u0131, kalite, yenilik\u00e7ilik, inovasyon ve teknoloji odakl\u0131 bak\u0131\u015f a\u00e7\u0131m\u0131za, marka yaratmak i\u00e7in b\u00fcy\u00fck bir motivasyonla \u00e7al\u0131\u015fan Ar-Ge yap\u0131lanmam\u0131za bor\u00e7luyuz. Yerel ve global rekabette bizi ayr\u0131\u015ft\u0131ran ve ba\u015far\u0131ya ta\u015f\u0131yan \u00f6ncelikli husus yenilik\u00e7i \u00fcr\u00fcnlerle farkl\u0131la\u015fma stratejimizdir. Bunun i\u00e7in \u00f6ncelikle ileri teknolojiye yat\u0131r\u0131m yap\u0131yoruz. Her a\u015famas\u0131nda el de\u011fmeden, teknolojinin son harikas\u0131 robotlarla \u00fcretim yap\u0131lan ve bu \u00f6zellikleriyle End\u00fcstri 4.0\u2019\u0131n \u00f6nc\u00fcs\u00fc olan \u201cT\u00fcrkiye\u2019nin \u00c7ikolata Fabrikas\u0131\u201dn\u0131 Gaziantep\u2019te devreye sokmam\u0131z\u0131n nedeni de budur. Kuruldu\u011fumuz g\u00fcnden bu yana daima katma de\u011ferli \u00fcr\u00fcnler ve marka yaratma ilkesiyle \u00e7al\u0131\u015f\u0131yoruz. Milango gibi ilk tasar\u0131m \u00e7ikolatay\u0131, Biscolata gibi pazarlama stratejisiyle \u00f6n plana \u00e7\u0131kan \u00fcr\u00fcnlerimizi, Ozmo gibi ilk \u00e7ocuk kategorisini biz tasarlad\u0131k. Ar-Ge g\u00fcc\u00fcm\u00fczle ve yenilik\u00e7i vizyonumuzla ba\u015fard\u0131k ve bu ba\u015far\u0131lar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrece\u011fiz. D\u00fcnyada alan\u0131ndaki en iyi \u00fc\u00e7 tesisten biri olan Gaziantep tesisimizde, 2000 metrekarelik alanda Ar-Ge merkezimizi a\u00e7t\u0131k. Bu Ar-Ge merkezinde katma de\u011fer yaratmaya y\u00f6nelik yenilik\u00e7i projeler olu\u015fturuyor, patent ya da faydal\u0131 model say\u0131s\u0131n\u0131 art\u0131rmaya \u00e7al\u0131\u015f\u0131yoruz, \u00fcniversitelerle i\u015f birli\u011fi yap\u0131yoruz. Kendi sekt\u00f6r\u00fcm\u00fczde Ar-Ge\u2019ye en fazla kaynak ay\u0131ran firmalardan biriyiz. Ar-Ge merkezimizin \u00fczerinde en \u00e7ok \u00e7al\u0131\u015ft\u0131\u011f\u0131 konu, kendi markalar\u0131na \u00f6zg\u00fcn, patentli \u00fcr\u00fcnler geli\u015ftirmek. \u015e\u00f6len\u2019in bug\u00fcne kadar 19 adet patent ba\u015fvurusu bulunuyor. 2 ayr\u0131 faydal\u0131 model ba\u015fvurusu var. Toplam 74 end\u00fcstriyel tasar\u0131m tescili bulunuyor. Ba\u015far\u0131l\u0131 olmak i\u00e7in t\u00fcketici ihtiya\u00e7lar\u0131na kar\u015f\u0131l\u0131k veren, fark yaratan \u00fcr\u00fcn tasarlamak \u00e7ok \u00f6nemli. Biz bu sayede Avrupa fiyatlar\u0131 \u00fczerinde \u00fcr\u00fcn fiyat\u0131yla d\u00fcnyan\u0131n bir\u00e7ok \u00fclkesine ihracat yapabiliyoruz. \u015e\u00f6len\u2019in \u00f6n\u00fcm\u00fczdeki d\u00f6nemde hedefi, k\u00fcresel marka olmak ve mevcut pazarlarda derinlemesine b\u00fcy\u00fcmektir. Apple\u2019\u0131 bu anlamda hem pazarlama hem de \u00fcr\u00fcn inovasyonu olarak rol model olarak belirtti\u011fimi ifade etmek isterim.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019de en ba\u015far\u0131l\u0131 50 kad\u0131n CEO aras\u0131nda yer alan \u015e\u00f6len CEO\u2019su Elif \u00c7oban\u2019a g\u00f6re ba\u015far\u0131l\u0131 olmak i\u00e7in bulundu\u011funuz her pozisyonda kendinizi g\u00fcncel tutman\u0131z ve m\u00fccadele etmeniz gerekiyor. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda teknolojinin i\u015f g\u00fcc\u00fcne katt\u0131\u011f\u0131 de\u011ferle birlikte art\u0131k \u00e7al\u0131\u015fanlar\u0131 ay\u0131rt edici \u00f6zelli\u011fin fiziksel g\u00fc\u00e7 de\u011fil fikirler oldu\u011funu da belirten Elif \u00c7oban, \u201cBiz kad\u0131n ve erkeklerin i\u015f konusunda […]<\/p>\n","protected":false},"author":1,"featured_media":1540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","category-roportajlar"],"yoast_head":"\n\u015e\u00f6len CEO\u2019su Elif \u00c7oban: \u201cFikirler Art\u0131k Daha De\u011ferli\u201d - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/solen-ceosu-elif-coban-fikirler-artik-daha-degerli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u015e\u00f6len CEO\u2019su Elif \u00c7oban: \u201cFikirler Art\u0131k Daha De\u011ferli\u201d - GPD\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019de en ba\u015far\u0131l\u0131 50 kad\u0131n CEO aras\u0131nda yer alan \u015e\u00f6len CEO\u2019su Elif \u00c7oban\u2019a g\u00f6re ba\u015far\u0131l\u0131 olmak i\u00e7in bulundu\u011funuz her pozisyonda kendinizi g\u00fcncel tutman\u0131z ve m\u00fccadele etmeniz gerekiyor. 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