{"id":1522,"date":"2019-11-21T11:06:18","date_gmt":"2019-11-21T11:06:18","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1522"},"modified":"2019-11-21T11:09:01","modified_gmt":"2019-11-21T11:09:01","slug":"surdurulebilir-buyume-icin-operasyonel-verimlilik-ne-ve-nasil","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1522","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme i\u00e7in Operasyonel Verimlilik>> Ne ve Nas\u0131l?"},"content":{"rendered":"\t\t
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Perakendeciler m\u00fc\u015fteri memnuniyetini sa\u011flamak ve artt\u0131rmak ve ayn\u0131 zamanda kulland\u0131\u011f\u0131 kaynaklar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc maksimize etmek i\u00e7in operasyon verimlili\u011fi sa\u011flamak zorundalar. Operasyonel verimlilik temel olarak daha az girdi ile daha \u00e7ok \u00e7\u0131kt\u0131 sa\u011flamak olarak tan\u0131mlanabilir. Bir ba\u015fka boyutta ise ayn\u0131 girdilerle daha fazla \u00e7\u0131kt\u0131 elde edebilmektir. Perakendeci i\u00e7in \u201cgirdi\u201dyi operasyon faaliyetini s\u00fcrd\u00fcrmek i\u00e7in kullan\u0131lan kaynaklar\u0131n t\u00fcm\u00fc olarak adland\u0131r\u0131rken, \u201c\u00e7\u0131kt\u0131\u201dy\u0131 bu faaliyeti ger\u00e7ekle\u015ftirerek ula\u015fmak istenilen finansal sonu\u00e7lar gibi maddi hedefler veya m\u00fc\u015fteri memnuniyeti, s\u00fcreklili\u011fi gibi maddi olmayan hedefler olarak g\u00f6rebiliriz.<\/strong><\/span><\/p>

Yaz\u0131:<\/strong> Dr. C\u00fcneyt Evirgen
Y\u00f6netici Geli\u015ftirme Birimi (EDU) Direkt\u00f6r\u00fc ve Y\u00f6netim Bilimleri Fak\u00fcltesi \u00d6\u011fretim G\u00f6revlisi \/ Sabanc\u0131 \u00dcniversitesi<\/p>

\"\"D\u00fcnyada \u00e7ok \u00f6nemli ekonomik d\u00f6n\u00fc\u015f\u00fcmler ya\u015fanmakta ve bu \u00e7er\u00e7evede geli\u015fen teknolojiler hem \u00fcreticileri hem perakendecileri hem de t\u00fcketici davran\u0131\u015flar\u0131n\u0131 \u00e7ok derinden etkilemekte. Ya\u015fanan dijital ve ekonomik d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u015f d\u00fcnyas\u0131na ve perakendeye yans\u0131malar\u0131n\u0131 \u00e7ok ciddiye almal\u0131 ve i\u015flerimizi bu y\u00f6nde d\u00f6n\u00fc\u015ft\u00fcrmekte ge\u00e7 kalmamal\u0131y\u0131z. Artan rekabet, \u00e7o\u011falan al\u0131\u015fveri\u015f kanallar\u0131 ve alternatifleri, daralan marjlar, al\u0131\u015fveri\u015fte geli\u015fen omnikanal davran\u0131\u015f bi\u00e7imi, \u00e7oklu tedarik yap\u0131lar\u0131 perakende yat\u0131r\u0131mc\u0131s\u0131n\u0131n veya i\u015fletmecisinin s\u00fcrd\u00fcr\u00fclebilir karl\u0131 b\u00fcy\u00fcmesi i\u00e7in elindeki kaynaklar\u0131 azami verimle kullanmas\u0131n\u0131 ka\u00e7\u0131n\u0131lmaz k\u0131l\u0131yor. Sekt\u00f6rde kaynaklar\u0131n verimli kullan\u0131lmas\u0131, sekt\u00f6rde artan rekabet i\u00e7inde her g\u00fcn daha talepkar olan t\u00fcketicileri kazanabilmek i\u00e7in daha da \u00f6nem kazand\u0131.<\/span><\/p>

\u0130\u015fte bu noktada, perakendeciler m\u00fc\u015fteri memnuniyetini sa\u011flamak ve artt\u0131rmak ve ayn\u0131 zamanda kulland\u0131\u011f\u0131 kaynaklar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc maksimize etmek i\u00e7in operasyon verimlili\u011fi sa\u011flamak zorundalar. Operasyonel verimlilik temel olarak daha az girdi ile daha \u00e7ok \u00e7\u0131kt\u0131 sa\u011flamak olarak tan\u0131mlanabilir. Bir ba\u015fka boyutta ise ayn\u0131 girdilerle daha fazla \u00e7\u0131kt\u0131 elde edebilmektir. Perakendeci i\u00e7in \u201cgirdi\u201dyi operasyon faaliyetini s\u00fcrd\u00fcrmek i\u00e7in kullan\u0131lan kaynaklar\u0131n t\u00fcm\u00fc olarak adland\u0131r\u0131rken, \u201c\u00e7\u0131kt\u0131\u201dy\u0131 bu faaliyeti ger\u00e7ekle\u015ftirerek ula\u015fmak istenilen finansal sonu\u00e7lar gibi maddi hedefler veya m\u00fc\u015fteri memnuniyeti, s\u00fcreklili\u011fi gibi maddi olmayan hedefler olarak g\u00f6rebiliriz.<\/span><\/p>

Ancak, buradaki kritik nokta, operasyonel verimlili\u011fin ne pahas\u0131na olursa olsun tek ama\u00e7 olamayaca\u011f\u0131 ve belli dengeleri korunarak ba\u015far\u0131lmas\u0131 gerekti\u011fidir. Operasyonel verimlilik sa\u011flamak i\u00e7in at\u0131lan ad\u0131mlar\u0131n m\u00fc\u015fteri memnuniyetini d\u00fc\u015f\u00fcrmemesi, m\u00fc\u015fteri vaadini ger\u00e7ekle\u015ftirmeyi engellememesi, vaat edilen kalite, hizmet ve rekabet g\u00fcc\u00fcn\u00fc azaltmamas\u0131 \u015fartt\u0131r. \u00d6te yandan, operasyonel verimlilik art\u0131\u015f\u0131, faaliyet kar\u0131n\u0131 artt\u0131racakt\u0131r, ancak e\u011fer bu verimlik art\u0131\u015f\u0131n\u0131 sa\u011flamak i\u00e7in sabit yat\u0131r\u0131m yap\u0131lmas\u0131 gerekecekse i\u015fletme kar\u0131n\u0131 artt\u0131rmayabilece\u011fini unutmamak gerekir.<\/span><\/p>

Verimlili\u011fe \u00e7\u0131kt\u0131lar\u0131n girdilere oran\u0131 olarak bakarsak perakendede verimlilik art\u0131\u015f\u0131 i\u00e7in gelir ve giderlere bakabiliriz. Giderleri artt\u0131rmadan gelirleri artt\u0131rmak veya gelirleri d\u00fc\u015f\u00fcrmeden giderleri azaltmak veya giderleri azalt\u0131rken ayn\u0131 zamanda gelirleri de artt\u0131rmak, verimlilik art\u0131\u015f\u0131n\u0131 getirecektir. O zaman bu denklemde hangi parametreleri izlemek gerekir?<\/span><\/p>

Cevap, Perakende Matemati\u011finde Aranmal\u0131<\/span><\/strong>
Gelirleri artt\u0131rma y\u00f6n\u00fcndeki cevap, perakende matemati\u011finde yatar. Bir di\u011fer deyi\u015fle, ziyaret\u00e7i trafi\u011fini, d\u00f6n\u00fc\u015ft\u00fcrme oran\u0131n\u0131, fatura\/fi\u015f ba\u015f\u0131na \u00fcr\u00fcn adedini, \u00fcst bedelli \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 artt\u0131rmak, m\u00fc\u015fteriye olumlu bir al\u0131\u015fveri\u015f deneyimi ya\u015fatarak tekrar veya daha s\u0131k gelmesini sa\u011flamak veya etraf\u0131na tavsiye etmesini sa\u011flayarak ba\u015fka m\u00fc\u015fterilerin gelmesini sa\u011flamak gibi hedefler, sabit ve operasyonel yat\u0131r\u0131mlar\u0131n\u0131 yapm\u0131\u015f perakendecinin sat\u0131\u015flar\u0131n\u0131 artt\u0131racak aksiyon ad\u0131mlar\u0131d\u0131r. Bu hedefleri ger\u00e7ekle\u015ftirebilmek i\u00e7in ise do\u011fru \u00fcr\u00fcn, do\u011fru zaman, do\u011fru lokasyon, do\u011fru fiyat, do\u011fru sunum, do\u011fru hizmet, do\u011fru ileti\u015fim, do\u011fru kampanya gibi ko\u015fullar\u0131 sa\u011flamak, perakendecinin ana sorumlulu\u011fudur. Dolay\u0131s\u0131yla sat\u0131\u015flar\u0131 artt\u0131rarak verimlili\u011fi artt\u0131rma \u00e7abas\u0131, \u015firketteki t\u00fcm i\u015f birimlerinin birlikte \u00e7al\u0131\u015fmas\u0131 ve birimler aras\u0131 koordinasyon ve i\u015f birli\u011finin sa\u011flanmas\u0131 ile m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>

Verimli\u011fin di\u011fer \u00f6nemli parametresi olan giderler taraf\u0131na gelirsek, perakendecinin operasyonel faaliyetlerini s\u00fcrd\u00fcrmek i\u00e7in kulland\u0131\u011f\u0131 \u00fc\u00e7 temel kaynak ve dolay\u0131s\u0131yla \u00fc\u00e7 temel gider kalemi dikkati \u00e7eker: Kira, personel ve stok. Dolay\u0131s\u0131yla, kiralanan alan\u0131n kullan\u0131m verimlili\u011fini, \u00e7al\u0131\u015fanlar\u0131n verimlili\u011fini ve stoklanan \u00fcr\u00fcnlerin stok ve sat\u0131\u015f verimlili\u011fini sa\u011flamak, kritik hedeflerdir. Bunlar\u0131 s\u0131ras\u0131yla metrekare ba\u015f\u0131na sat\u0131\u015f tutar\u0131, \u00e7al\u0131\u015fan ba\u015f\u0131na d\u00fc\u015fen sat\u0131\u015f tutar\u0131 ve stok devir h\u0131z\u0131 \u00f6l\u00e7\u00fcmleri ile izleyip \u00f6l\u00e7ebiliriz. Di\u011fer gider kalemleri olan genel giderler taraf\u0131nda da sarf malzeme kullan\u0131m\u0131n\u0131n optimum seviyede yap\u0131lmas\u0131, enerji t\u00fcketiminde tasarruf sa\u011flayacak, nakliye veya depolama maliyetlerini azaltacak tedbirler al\u0131nmas\u0131 gibi uygulamalar, operasyonel verimlili\u011fi artt\u0131rmaya destek olacakt\u0131r.<\/span><\/p>

Peki, sat\u0131\u015flar\u0131 artt\u0131rarak ve\/veya giderleri azaltarak operasyonel verimlili\u011fi artt\u0131rabiliyorsak bunlar\u0131 nas\u0131l yapaca\u011f\u0131z? \u0130\u015fte bu noktada iki yakla\u015f\u0131m bize yard\u0131mc\u0131 olur: S\u00fcre\u00e7sel iyile\u015ftirmeler yapmak ve teknolojik geli\u015fmelerden faydalanmak.<\/span><\/p>

S\u00fcre\u00e7 dedi\u011fimizde hem i\u00e7 i\u015fleyi\u015fe dair s\u00fcre\u00e7lere hem de m\u00fc\u015fteriye d\u00f6n\u00fck olan s\u00fcre\u00e7lere bakmak gerekir. \u0130\u00e7 i\u015fleyi\u015fteki s\u00fcre\u00e7lerde s\u00fcrd\u00fcr\u00fclebilir verimlilik i\u00e7in modern i\u015fletme y\u00f6ntemlerini (sat\u0131\u015f ve sat\u0131\u015f planlama, insan kaynaklar\u0131 planlama ve y\u00f6netimi, finansman y\u00f6netimi, lojistik y\u00f6netimi, pazar ara\u015ft\u0131rma, veriye dayal\u0131 karar verme, performans y\u00f6netimi vb.) etkin kullanmak gereklidir. Tedarik zinciri y\u00f6netim ve uygulama s\u00fcre\u00e7leri (sat\u0131n alma, lojistik, \u00fcr\u00fcn planlama, stok y\u00f6netimi, depo y\u00f6netimi, rut planlama, tedarik\u00e7i y\u00f6netimi ve finansman\u0131, fiyatlama vb.), insan kaynaklar\u0131 s\u00fcre\u00e7leri (i\u015fe al\u0131m, e\u011fitim, i\u015fg\u00fcc\u00fc planlama, performans de\u011ferlendirme, sat\u0131\u015f primleri vb.), sat\u0131\u015f y\u00f6netimi s\u00fcre\u00e7leri (planlama, performans izleme, ko\u00e7luk, b\u00f6lge y\u00f6netimi vb.), pazarlama s\u00fcre\u00e7leri (ileti\u015fim, kampanyalar, g\u00f6rsel tasar\u0131m, pazar ara\u015ft\u0131rma) gibi s\u00fcre\u00e7lerdeki iyile\u015ftirmeler hem kaynak kullan\u0131mlar\u0131n\u0131 optimize ederek hem de sat\u0131\u015flar\u0131 destekleyerek verimlik art\u0131\u015f\u0131na olumlu katk\u0131lar yapacakt\u0131r. M\u00fc\u015fteriye d\u00f6n\u00fck y\u00fczde ise sunulan hizmetlere dair s\u00fcre\u00e7lerde (iade s\u00fcreci, sat\u0131n alma s\u00fcreci, sipari\u015f s\u00fcreci, sat\u0131\u015f sonras\u0131 hizmetler vb.) yap\u0131lacak iyile\u015ftirmelerin m\u00fc\u015fteri memnuniyetini artt\u0131r\u0131p gelir art\u0131\u015f\u0131n\u0131 sa\u011flayarak verimlili\u011fe katk\u0131s\u0131 s\u00f6z konusudur.<\/span><\/p>

\"\"Teknoloji: Tercih De\u011fil, Zorunluluk!<\/span><\/strong>
Buraya kadar operasyonel verimlilik art\u0131\u015f\u0131 i\u00e7in genelde \u00f6nerilen\/uygulanan yakla\u015f\u0131mlar\u0131n k\u0131sa bir \u00f6zetini yapm\u0131\u015f olduk. Operasyonel verimlili\u011fi artt\u0131rman\u0131n bir di\u011fer yolu ise teknolojik geli\u015fmelerden faydalanmakt\u0131r. Teknoloji hem s\u00fcre\u00e7lerdeki iyile\u015ftirmelere kaynak olurken hem de karar destek ve uygulama ara\u00e7lar\u0131n\u0131 g\u00fc\u00e7lendirip m\u00fc\u015fteri deneyimini de besleyerek operasyonel verimli\u011fi artt\u0131racakt\u0131r. \u0130\u015fte d\u00fcnyan\u0131n \u00f6nde gelen perakendecilerinin de odakland\u0131\u011f\u0131 ana alan buras\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde teknolojik geli\u015fmeler oyunu de\u011fi\u015ftiriyor ve operasyonel verimlilik art\u0131\u015f\u0131 i\u00e7in ana motor olarak ortaya \u00e7\u0131kt\u0131. Dolay\u0131s\u0131yla, i\u015fini s\u00fcrd\u00fcr\u00fclebilir karl\u0131l\u0131k ile devam ettirmek ve b\u00fcy\u00fctmek isteyen perakendecilerin buraya odaklanmas\u0131 art\u0131k bir tercih de\u011fil, zorunluluktur.<\/span><\/p>

Bu noktada Geli\u015fim Dergisi\u2019nin Ocak-\u015eubat 2019 say\u0131s\u0131nda yer alan \u201cGelecekteki Perakende: Hayal mi Ger\u00e7ek mi?\u201d ba\u015fl\u0131kl\u0131 yaz\u0131mda1 da de\u011findi\u011fim birka\u00e7 \u00f6rne\u011fe bakal\u0131m. Bu \u00f6rnekler, teknolojik ara\u00e7lar kullanarak operasyonel s\u00fcre\u00e7lerdeki i\u015fg\u00fcc\u00fc zaman kullan\u0131m\u0131ndan tasarruf etmeye veya etkin stok ve depo y\u00f6netimine olanak sa\u011flay\u0131p ayn\u0131 zamanda m\u00fc\u015fteri hizmetini ve deneyimini geli\u015ftirerek operasyonel verimlili\u011fi artt\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/span><\/p>

Walmart internetten gelen sipari\u015flerde \u00fcr\u00fcnleri reyon reyon tek tek toplama i\u015fini \u201cAlphabot\u201d ad\u0131n\u0131 verdi\u011fi bir sistem ile otomatize ederek \u00e7al\u0131\u015fanlar\u0131n \u00fcr\u00fcn aramak ve toplamak i\u00e7in ma\u011faza i\u00e7i reyonlarda dola\u015farak ge\u00e7irdikleri zaman\u0131 azaltmas\u0131n\u0131 ve bu sayede i\u015fg\u00fcc\u00fc verimlili\u011fini art\u0131rmay\u0131 hedefliyor.2 Walmart\u2019\u0131n m\u00fc\u015fterilerin sanal ger\u00e7eklik g\u00f6zl\u00fcklerini takarak evlerinden \u00e7\u0131kmadan Walmart ma\u011fazas\u0131 i\u00e7inde gezerek al\u0131\u015fveri\u015flerini tamamlayacaklar\u0131 ve sipari\u015fin evlerine ula\u015ft\u0131r\u0131lmas\u0131na y\u00f6nelik giri\u015fimi de gene fiziki ma\u011fazac\u0131l\u0131k yapan perakendecilerin ma\u011faza d\u00fczeni ve i\u015fg\u00fcc\u00fc maliyetleri ile m\u00fccadele y\u00f6ntemlerinden birisi.3<\/span><\/p>

Ma\u011faza i\u00e7indeki tekrar edilebilir, \u00f6ng\u00f6r\u00fclebilir ve manuel i\u015fleri otomasyon yolu ile yapmak da verimlilik art\u0131\u015f\u0131 i\u00e7in denenen bir ba\u015fka ara\u00e7. Bu ba\u011flamda, \u00f6rne\u011fin, Walmart, rafta sto\u011fu azalan \u00fcr\u00fcnleri, hatal\u0131 fiyat etiketlerini, hatal\u0131 ve eksik i\u015faretlemeleri robotlarla yaparak i\u015fg\u00fcc\u00fc zaman tasarrufunu hedefliyor.4<\/span><\/p>

Walmart\u2019\u0131n teknoloji kullanarak operasyonel verimlili\u011fi hedefledi\u011fi bir ba\u015fka alan ise ma\u011fazada bah\u00e7e \u00fcr\u00fcnleri alan\u0131nda al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilerin \u00f6demelerini mobil cihazlarla orada al\u0131p, m\u00fc\u015fterileri kasalara u\u011framadan yolcu edecekleri pilot program.5 Ma\u011faza \u00e7al\u0131\u015fanlar\u0131 mobil cihazlar\u0131 ile \u00fcr\u00fcnleri taray\u0131p, kredi kart\u0131 ile \u00f6demesini al\u0131p, bluetooth yaz\u0131c\u0131da faturay\u0131 bas\u0131p m\u00fc\u015fteriye teslim ederek kendisini yolcu ediyorlar. Macy\u2019s, Kroger ve Meijer m\u00fc\u015fterilerin \u00fcr\u00fcnleri kendilerinin taray\u0131p \u00f6deme yapmalar\u0131na imkan veren di\u011fer baz\u0131 perakendeciler.<\/span><\/p>

Son olarak Walmart, Levittown, NY\u2019da Nisan 2019\u2019da yeniledi\u011fi ma\u011fazas\u0131n\u0131 ise yapay zeka ile y\u00f6netiyor. Ma\u011fazadaki sens\u00f6rler, kameralar ve uygulamalar ger\u00e7ek zamanl\u0131 analitik verileri kaydediyor, yorumluyor ve ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131 gerekli aksiyona y\u00f6nlendiriyor. Sto\u011fu biten \u00fcr\u00fcn bilgisi an\u0131nda reyon \u00e7al\u0131\u015fan\u0131n\u0131n mobil cihaz\u0131na iletilerek \u00fcr\u00fcn\u00fc tamamlamas\u0131 sa\u011flan\u0131rken, \u00e7al\u0131\u015fanlar\u0131n biten \u00fcr\u00fcnleri tespit etmek i\u00e7in reyon reyon dola\u015fmas\u0131 ile olu\u015fan verim kayb\u0131n\u0131n \u00f6n\u00fcne ge\u00e7iyor. Benzer bi\u00e7imde al\u0131\u015fveri\u015f arabalar\u0131n\u0131n bulunurlu\u011fu, a\u00e7\u0131k kasalar\u0131n durumu analitik ger\u00e7ek zamanl\u0131 veri ile tespit edilerek gerekli uyar\u0131lar an\u0131nda \u00e7al\u0131\u015fanlara iletiliyor.6<\/span><\/p>

Teknolojinin operasyonel verimlili\u011fe y\u00f6nelik bir ba\u015fka \u00f6nemli katk\u0131 alan\u0131 ise veri analiti\u011fi. B\u00fcy\u00fck verinin analitik y\u00f6ntemlerle analizi sonucu verilecek kararlar\u0131n isabetlili\u011fi ve elde edilecek h\u0131z, operasyonel verimlili\u011fi artt\u0131racak \u00e7ok \u00f6nemli bir katk\u0131 olmakta. \u00d6rne\u011fin, m\u00fc\u015fteri al\u0131\u015fveri\u015f verilerinin derin analizi ile odakl\u0131, hatta ki\u015fisel kampanya y\u00f6netimi m\u00fcmk\u00fcn hale geliyor. Mevcut veya potansiyel m\u00fc\u015fterilerin sosyal medya kullan\u0131m\u0131na dair veri analizleri ile do\u011fru \u00fcr\u00fcn \u00f6nermeleri, odakl\u0131 pazarlama ileti\u015fimi veya sat\u0131\u015f kampanyalar\u0131 d\u00fczenlenerek ileti\u015fime harcanan paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131 \u00e7ok daha fazlas\u0131 ile al\u0131nabiliyor. Keza, \u00fcr\u00fcn sipari\u015fi ve ma\u011fazalara alokasyon planlamas\u0131nda veri analiti\u011fi analizleri ile karar vermek, harcanacak zaman ve maddi kaynaklar\u0131n son derece verimli kullan\u0131labilmesini sa\u011fl\u0131yor. At\u0131l duran, hareketsiz veya yava\u015f hareket eden \u00fcr\u00fcnler minimize edilebilirken, at\u0131k miktarlar\u0131n\u0131 azaltmak ve etkin at\u0131k y\u00f6netimi de m\u00fcmk\u00fcn oluyor. Ma\u011faza yeri se\u00e7imi gene teknolojik veri analiz ara\u00e7lar\u0131 ile \u00e7ok daha isabetli yap\u0131labiliyor.<\/span><\/p>

Ma\u011faza i\u00e7i alan y\u00f6netiminden tedarik zinciri y\u00f6netimine, kampanya y\u00f6netiminden performans y\u00f6netimine, teknoloji, perakendecilere verimlilik art\u0131\u015f\u0131 sa\u011flayacak ipu\u00e7lar\u0131n\u0131 yakalamalar\u0131 i\u00e7in inan\u0131lmaz f\u0131rsatlar sunuyor. Veriye dayal\u0131 karar vermenin \u00f6nemi her daim vard\u0131. \u015eimdi ise verinin \u00e7ok zenginle\u015fmesi ve derinle\u015fmesi, analitik ara\u00e7lar\u0131n da g\u00fc\u00e7lenmesi ve h\u0131zlanmas\u0131 ile karar vericiler operasyonel verimlili\u011fi artt\u0131racak f\u0131rsatlar\u0131 \u00e7ok daha rahat g\u00f6rebilmekte ve bunlar\u0131 kullanarak alacaklar\u0131 kararlar ile kaynak kullan\u0131m\u0131n\u0131n verimlili\u011fini ve dolay\u0131s\u0131yla da operasyonel verimlili\u011fi artt\u0131rabilmektedirler.<\/span><\/p>

Perakendeciler teknoloji alan\u0131nda devreye alacaklar\u0131 yeniliklerle teknolojinin i\u015flerindeki verimlilik art\u0131\u015f\u0131na sa\u011flayaca\u011f\u0131 m\u00fcthi\u015f katk\u0131lardan faydalanabileceklerdir. Verimlilik \u00f6l\u00e7\u00fcmlerinin yap\u0131lmas\u0131n\u0131n ve veri analizinin \u00f6nemi, bu noktada \u00f6zellikle \u00f6ne \u00e7\u0131kmaktad\u0131r. Perakendeciler i\u00e7in karl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmek ancak modern i\u015fletme tekniklerini uygulayarak, geli\u015fen teknolojiden faydalanarak ve i\u015fletme kararlar\u0131n\u0131 verilerin analizine dayand\u0131rarak stok verimlili\u011finden alan verimlili\u011fine, \u00e7al\u0131\u015fan verimlili\u011finden finansal verimlili\u011fe elde edecekleri kazan\u0131mlarla m\u00fcmk\u00fcn olacakt\u0131r.<\/span><\/p>

Kaynak\u00e7a:<\/span><\/strong>
1.<\/strong> Evirgen, C\u00fcneyt (2019), \u201cGelecekteki Perakende: Hayal mi Ger\u00e7ek mi?\u201d, GPD Geli\u015fim, Ocak-\u015eubat 2019, Say\u0131 9, 33-37<\/span>
2.<\/strong> M. Amato-McCoy, Deenam (2018), \u201cWalmart pilots \u2018first-of-its-kind\u2019 robotics system\u201d, www.chainstoreage.com, 03 A\u011fustos<\/span>
3.<\/strong> Boyle, Matthew (2018), \u201cWalmart eyes virtual reality shopping system, patent filings say\u201d, www.bloomberg.com, 17 A\u011fustos<\/span>
4.<\/strong> :\/\/www.wired.com\/37f97f93-80e8-400b-b722-2a69741dc321 , Mart 2018<\/span>
5.<\/strong> Ryan, Tom (2018), \u201cWalmart associates check out customers on the floor in pilot program\u201d, www.retailwire.com, 08 May\u0131s<\/span>
6.<\/strong> Ryan, Tom (2019), \u201cWalmart\u2019s Intelligent Retail Lab store runs on AI\u201d, www.retailwire.com, 29 Nisan<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Perakendeciler m\u00fc\u015fteri memnuniyetini sa\u011flamak ve artt\u0131rmak ve ayn\u0131 zamanda kulland\u0131\u011f\u0131 kaynaklar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc maksimize etmek i\u00e7in operasyon verimlili\u011fi sa\u011flamak zorundalar. Operasyonel verimlilik temel olarak daha az girdi ile daha \u00e7ok \u00e7\u0131kt\u0131 sa\u011flamak olarak tan\u0131mlanabilir. Bir ba\u015fka boyutta ise ayn\u0131 girdilerle daha fazla \u00e7\u0131kt\u0131 elde edebilmektir. Perakendeci i\u00e7in \u201cgirdi\u201dyi operasyon faaliyetini s\u00fcrd\u00fcrmek i\u00e7in kullan\u0131lan kaynaklar\u0131n t\u00fcm\u00fc […]<\/p>\n","protected":false},"author":1,"featured_media":1524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-1522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makaleler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/operasyonel-verimlilik-cuneyt-evirgen-1.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nS\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme i\u00e7in Operasyonel Verimlilik>> Ne ve Nas\u0131l? - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=1522\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme i\u00e7in Operasyonel Verimlilik>> Ne ve Nas\u0131l? - GPD\" \/>\n<meta property=\"og:description\" content=\"Perakendeciler m\u00fc\u015fteri memnuniyetini sa\u011flamak ve artt\u0131rmak ve ayn\u0131 zamanda kulland\u0131\u011f\u0131 kaynaklar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc maksimize etmek i\u00e7in operasyon verimlili\u011fi sa\u011flamak zorundalar. 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Operasyonel verimlilik temel olarak daha az girdi ile daha \u00e7ok \u00e7\u0131kt\u0131 sa\u011flamak olarak tan\u0131mlanabilir. Bir ba\u015fka boyutta ise ayn\u0131 girdilerle daha fazla \u00e7\u0131kt\u0131 elde edebilmektir. 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