{"id":1431,"date":"2019-11-01T10:25:48","date_gmt":"2019-11-01T10:25:48","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1431"},"modified":"2019-11-01T10:32:34","modified_gmt":"2019-11-01T10:32:34","slug":"rekaberlik-is-dunyasinin-yeni-oyun-kurali","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1431","title":{"rendered":"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Rakiplerinizle birlikte i\u00e7inde bulundu\u011funuz sekt\u00f6r\u00fcn geriye do\u011fru gitti\u011fini mi hissediyorsunuz? \u0130\u015f d\u00fcnyas\u0131ndaki ad\u0131mlar\u0131n\u0131z\u0131 kural kitab\u0131na g\u00f6re atman\u0131za ra\u011fmen bir \u015feyler ters mi gidiyor? Sorun sizde de\u011fil! Art\u0131k rakipleriniz ile m\u00fccadele etme d\u00f6nemi sona eriyor, onlar ile birlikte sa\u011fl\u0131kl\u0131 bir ekosistem kurmal\u0131s\u0131n\u0131z. Rekabetin ad\u0131, rekaberlik oluyor.
<\/strong><\/span><\/h3>

Yaz\u0131: Ahmet Usta \/ Teknoloji Yazar\u0131<\/span><\/p>

1944 y\u0131l\u0131nda, Princeton \u00dcniversitesi \u00f6\u011fretim \u00fcyesi matematik\u00e7i John von Neumann ve ekonomist Oskar Morgenstern taraf\u0131ndan kaleme al\u0131nan \u201cTheory of Games and Economic Behavior\u201d (Oyun Kuram\u0131 ve Ekonomik Davran\u0131\u015f) isimli kitap, modern d\u00fcnyan\u0131n matematiksel bir ifadesi olarak akademik d\u00fcnyada b\u00fcy\u00fck ses getirmi\u015fti. Oyun Kuram\u0131, zaman i\u00e7inde geli\u015ferek istatistik, sosyal bilimler, biyoloji, m\u00fchendislik, politik bilimler, bilgisayar bilimleri, yapay zek\u00e2 ve felsefe gibi alanlarda da kullan\u0131lmaya ba\u015fland\u0131. Oyun Kuram\u0131 basit\u00e7e bir ki\u015finin ba\u015far\u0131s\u0131n\u0131n, di\u011fer oyuncular\u0131n se\u00e7imlerine ba\u011fl\u0131 oldu\u011funu matematiksel olarak modellemeye \u00e7al\u0131\u015f\u0131yordu.<\/span><\/p>

Oyun Kuram\u0131, \u0130ngilizce competition (rekabet) ve cooperation (i\u015f birli\u011fi) kelimelerinin bir araya getirilerek 1977 y\u0131l\u0131nda yeni bir kelimenin t\u00fcretilmesi i\u00e7in kullan\u0131ld\u0131: Co-opetition. Bu kavram rekabet i\u00e7inde oyunu bir taraf\u0131n kaybedip di\u011fer taraf\u0131n kazand\u0131\u011f\u0131 oyun tan\u0131m\u0131n\u0131 ortadan kald\u0131rarak rakiplerin ortak \u00e7\u0131karlar\u0131 i\u00e7in i\u015f birli\u011fi yapmas\u0131n\u0131 ifade ediyordu.<\/span><\/p>

Steve Blank ve Bob Dorf taraf\u0131ndan yaz\u0131lan \u201cThe Startup Owner\u2019s Manuel\u201d (Giri\u015fimcinin Elkitab\u0131) isimli kitab\u0131 2014 y\u0131l\u0131nda T\u00fcrk\u00e7eye \u00e7evirirken kar\u015f\u0131la\u015ft\u0131\u011f\u0131m Co-opetition tan\u0131m\u0131n\u0131, yukar\u0131daki gibi, uzun bir c\u00fcmle ile okuyucuya aktarabilirdim ama bunun yerine cesur bir hamle yapmaya karar verdim ve rekabet ile beraberlik kelimelerini birle\u015ftirip \u201cRekaberlik\u201d ifadesini kulland\u0131m. Aradan ge\u00e7en y\u0131llar i\u00e7inde bu kelimenin, resmen olmasa da pratik olarak literat\u00fcre girmesinden b\u00fcy\u00fck mutluluk duyuyorum. Di\u011fer tan\u0131m\u0131 basit gibi g\u00f6r\u00fcnen bu ifade olduk\u00e7a radikal bir anlay\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fc gerektiriyor ve g\u00fcn\u00fcm\u00fczde bile pek \u00e7ok i\u015f insan\u0131 taraf\u0131ndan uzak durulmas\u0131 gereken tehlikeli bir alan olarak ele al\u0131n\u0131yor.<\/span><\/p>

Neden \u015eimdi? Neden Rekaberlik?<\/strong><\/span>
Her geride b\u0131rakt\u0131\u011f\u0131m\u0131z iki y\u0131lda t\u00fcm d\u00fcnya tarihi boyunca \u00fcretilen bilginin toplam\u0131na e\u015fde\u011fer bilgi \u00fcretiyoruz. Geli\u015fmenin h\u0131z\u0131 katlanarak b\u00fcy\u00fcyor. Bu b\u00fcy\u00fcme kar\u015f\u0131s\u0131nda bireylerin, i\u015fletmelerin hatta devasa k\u00fcresel i\u015fletmelerin bile tek ba\u015f\u0131na ayakta kalmas\u0131 giderek zorla\u015f\u0131yor. D\u00fcnyan\u0131n da art\u0131k giderek k\u00fc\u00e7\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. Verinin a\u00e7\u0131k bir \u015fekilde dola\u015fmas\u0131 ve ileti\u015fim teknolojileri, bu s\u00fcreci h\u0131zland\u0131ran ana fakt\u00f6rler. Di\u011fer yandan k\u00fcresel i\u015f birliklerinin artmas\u0131, beraberinde kartel benzeri yap\u0131lar\u0131n olu\u015fmas\u0131na ve k\u00fcresel ticaret sava\u015flar\u0131n\u0131n k\u0131z\u0131\u015fmas\u0131na sebep oluyor.<\/span><\/p>

\"\"T\u00fcm bu geli\u015fmeler olurken, m\u00fckemmel bir siyah ve beyaz dengesi i\u00e7inde i\u015f hayat\u0131na devam etmek, ba\u015far\u0131s\u0131zl\u0131\u011fa mahk\u00fbm, naif bir yan\u0131lg\u0131dan ba\u015fka bir \u015fey de\u011fil. Farkl\u0131 ba\u015fl\u0131klar alt\u0131nda ba\u015far\u0131l\u0131 ekosistemler kurabilenler hem daha dayan\u0131kl\u0131 hem de sekt\u00f6r\u00fc b\u00fcy\u00fctme g\u00fcc\u00fcne sahip oluyorlar. Bunun yolu da sadece rekaberlikten ge\u00e7iyor. Ancak bu hi\u00e7 kolay de\u011fil.<\/span><\/p>

Rekaberli\u011fin Zorluklar\u0131<\/strong><\/span>
Rakiplerinizle i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131z anda e\u011fer s\u0131n\u0131rlar\u0131 do\u011fru belirlemediyseniz fikri m\u00fclkiyet ve ticari s\u0131rlar\u0131n kaybedilmesi veya \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn yozla\u015fmas\u0131 gibi sorunlar ortaya \u00e7\u0131kabilir. Adventure Capital Kurucusu Stuart Richardson bu durumu \u015f\u00f6yle \u00f6zetliyor: \u201cHerhangi bir ili\u015fkide oldu\u011fu gibi iyi bir birliktelik zaman ve \u00e7abaya ihtiya\u00e7 duyar. \u00dcstelik t\u00fcm iyi niyetlere ra\u011fmen kimi zaman bu ili\u015fki g\u00f6zya\u015flar\u0131 ile son bulabilir.\u201d<\/span><\/p>

De\u011fi\u015fime uyum sa\u011flarken di\u011fer yandan oyunun de\u011fi\u015fen kurallar\u0131n\u0131n size zarar vermesine engel olman\u0131z gerekiyor. Bunu elinizde bir tecr\u00fcbe olmadan ba\u015farmaya \u00e7al\u0131\u015f\u0131rsan\u0131z pek \u00e7ok hata ka\u00e7\u0131n\u0131lmaz olabilir. K\u00fcresel \u00f6rneklerin nas\u0131l i\u015fledi\u011fine bakmakta fayda var. En \u00e7ok bilinen \u00f6rnek Samsung ve Apple aras\u0131nda devam edegelen rekaberlik. Apple pek \u00e7ok bile\u015fen i\u00e7in Samsung\u2019dan \u00fcr\u00fcn tedarik ederken ayn\u0131 zamanda son t\u00fcketici \u00fcr\u00fcn pazar\u0131nda ac\u0131mas\u0131z bir m\u00fccadele devam ediyor. Bir di\u011fer \u00f6rnek Microsoft ve Apple aras\u0131nda ya\u015fan\u0131yor.<\/span><\/p>

\u00dclkemizde ise bankac\u0131l\u0131k ekosistemi i\u00e7indeki oyuncular\u0131n \u00e7o\u011fu zaman ayn\u0131 masaya oturmaktan bile \u00e7ekindi\u011fini g\u00f6r\u00fcyoruz. \u00d6yle ki televizyon reklam ku\u015faklar\u0131nda ilk s\u0131ra i\u00e7in yap\u0131lan m\u00fccadelenin ancak bir kazanan\u0131 olabiliyor. Ancak di\u011fer yandan Bankalararas\u0131 Kart Merkezi gibi bir organizasyonun \u00e7at\u0131s\u0131 alt\u0131nda ayn\u0131 masay\u0131 payla\u015fmaktan \u00e7ekinmedikleri gibi sekt\u00f6r\u00fcn b\u00fcy\u00fcmesi i\u00e7in de BKM Express, TROY gibi markalar\u0131 destekliyorlar.<\/span>
Ama g\u00f6z\u00fcn\u00fcz korkmas\u0131n, rekaberlik yapmak i\u00e7in k\u00fcresel bir dev veya banka olmaya gerek yok. Bundan 20 hatta 10 sene \u00f6ncesine g\u00f6re rekaberlik art\u0131k daha kolay hayata ge\u00e7irilebilir bir kavrama d\u00f6n\u00fc\u015f\u00fcyor. \u0130leti\u015fim teknolojileri, \u00f6zellikle internet i\u015f birli\u011fi i\u00e7in \u015feffafl\u0131k ve ortakla\u015fa \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fc mek\u00e2ndan ve zamandan ba\u011f\u0131ms\u0131z hale getiriyor. Veriye an\u0131nda ula\u015fmak, i\u015fletmeler i\u00e7in bilgi karma\u015fas\u0131n\u0131 azalt\u0131yor ve i\u015fletmeler k\u00fcresel ya da b\u00f6lgesel de\u011fi\u015fimleri daha h\u0131zl\u0131 analiz edip kendilerini daha \u00e7abuk uyumlu hale getirebiliyorlar. Rekaberlik k\u00fclt\u00fcr\u00fc i\u00e7inde bunu ba\u015farmak \u00e7ok daha kolayla\u015f\u0131yor.<\/span><\/p>

Rekaberlik \u0130\u00e7in Hangi Teknolojiler Size Yard\u0131m Edebilir?<\/span>
Geride kalan 10 y\u0131la kadar internet ve bulut servisleri rekaberlik i\u00e7in en temel iki bile\u015fendi ancak 2009\u2019dan itibaren hayat\u0131m\u0131za giren blockchain teknolojisi sadece onu ortaya \u00e7\u0131kartan bir kripto para uygulamas\u0131 Bitcoin\u2019in \u00e7ok \u00f6tesine ge\u00e7meyi ba\u015fard\u0131. Blockchain taraflar aras\u0131nda bir g\u00fcven protokol\u00fcne d\u00f6n\u00fc\u015ft\u00fc. Bug\u00fcn rekaberlik en temel d\u00fczeyde g\u00fcvenin \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 gerektirdi\u011fi i\u00e7in blockchain teknolojisi kesinlikle bu kavram\u0131n en temel bile\u015fenlerinden birisi olmaya aday.<\/span><\/p>

H\u0131zla artan verinin toplanmas\u0131 ve b\u00fcy\u00fck veriye d\u00f6n\u00fc\u015fmesi, bu verinin i\u015flenmesi i\u00e7in makine \u00f6\u011frenmesi ve yapay zek\u00e2 gibi teknolojilerin de giderek daha fazla \u00f6nem kazanaca\u011f\u0131n\u0131 s\u00f6ylemek kesinlikle yanl\u0131\u015f olmaz.<\/span><\/p>

Cesur Olun!<\/strong><\/span>
Bilinmeyenler ve riskler yok de\u011fil ancak rekaberlik k\u00fclt\u00fcr\u00fcnde kararl\u0131 y\u00fcr\u00fcyenler, kurduklar\u0131 yenilik\u00e7i yap\u0131larla hem rekabeti s\u00fcrd\u00fcr\u00fcp hem de var olmaya devam edebilecekler.<\/span><\/p>

Nas\u0131l Bir Rekaberlik Stratejisi Belirlemelisiniz?<\/strong><\/span>
Her i\u015fletmenin ve sekt\u00f6r\u00fcn farkl\u0131 ihtiya\u00e7lar\u0131 ve davran\u0131\u015f \u015fekilleri olmakla birlikte ba\u015far\u0131l\u0131 bir rekaberlik kurmak i\u00e7in belli ba\u015fl\u0131klarda strateji geli\u015ftirilmesi gerekiyor. O ba\u015fl\u0131klar\u0131 \u015fu \u015fekilde s\u0131ralayal\u0131m:<\/span>
\u2022 Bilgi payla\u015fmaya haz\u0131rlan\u0131n.<\/span>
\u2022 Yeni bir \u015feyleri ortaya \u00e7\u0131kartmay\u0131 hedef olarak belirleyin.<\/span>
\u2022 Taraflar\u0131n masaya farkl\u0131 \u015feyler koyduklar\u0131 bir rekaberlik olu\u015fturun.<\/span>
\u2022 Rekaberlik yaparken rekabet ile alakal\u0131 kanunlar\u0131 \u00e7i\u011fnemedi\u011finizden veya kartel olu\u015fturmad\u0131\u011f\u0131n\u0131zdan emin olun.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ahmet Usta Kimdir?<\/strong><\/p>

1978 \u0130stanbul do\u011fumlu Ahmet\u00a0Usta,\u00a02001 y\u0131l\u0131nda \u0130stanbul Teknik \u00dcniversitesi Uzay M\u00fchendisli\u011fi Lisans program\u0131ndan ve 2007 y\u0131l\u0131nda Y\u0131ld\u0131z Teknik \u00dcniversitesi MBA program\u0131ndan mezun oldu. Profesyonel i\u015f hayat\u0131na 1999 y\u0131l\u0131nda oyun dergilerinde, oyun teknolojileri \u00fczerine yaz\u0131lar yazarak ba\u015flayan Usta, 2002 y\u0131l\u0131ndan itibaren farkl\u0131 kurumlarda Bilgi Teknolojileri y\u00f6neticisi olarak g\u00f6rev ald\u0131 ve ayn\u0131 zamanda farkl\u0131 yay\u0131nlarda d\u00fczenli olarak yay\u0131nlanan makaleleriyle teknoloji yazarl\u0131\u011f\u0131n\u0131 birlikte s\u00fcrd\u00fcrd\u00fc.<\/p>

Pek \u00e7ok pop\u00fcler dergide yazan\u00a0Usta,\u00a02009 ila 2013 y\u0131llar\u0131 aras\u0131nda Infomag dergisinde ve 2011 ila 2014 y\u0131llar\u0131 aras\u0131nda Bloomberg Business T\u00fcrkiye dergisinde teknoloji edit\u00f6rl\u00fc\u011f\u00fc yapt\u0131. 2014 y\u0131l\u0131ndan itibaren farkl\u0131 \u00f6l\u00e7eklerde dijital ve bas\u0131l\u0131 medya kanallar\u0131n\u0131n kurulmas\u0131 ve y\u00f6netilmesi projelerini teknik ve idari olarak ger\u00e7ekle\u015ftirdi. Usta, \u201cThe Startup Owner\u2019s Manual\u201d ve \u201cIdentity is the New Money\u201d isimli kitaplar\u0131 T\u00fcrk\u00e7eye \u00e7evirdi.<\/p>

Blockchain teknolojisi ile alakal\u0131 yaz\u0131lan ilk T\u00fcrk\u00e7e kitap \u2018Blockchain 101\u2019in e\u015f yazar\u0131 olan Usta ayn\u0131 zamanda Blockchain T\u00fcrkiye Platformu\u2019nun ve FinTech \u0130stanbul\u2019un da Genel Yay\u0131n Y\u00f6netmeni.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Rakiplerinizle birlikte i\u00e7inde bulundu\u011funuz sekt\u00f6r\u00fcn geriye do\u011fru gitti\u011fini mi hissediyorsunuz? \u0130\u015f d\u00fcnyas\u0131ndaki ad\u0131mlar\u0131n\u0131z\u0131 kural kitab\u0131na g\u00f6re atman\u0131za ra\u011fmen bir \u015feyler ters mi gidiyor? Sorun sizde de\u011fil! Art\u0131k rakipleriniz ile m\u00fccadele etme d\u00f6nemi sona eriyor, onlar ile birlikte sa\u011fl\u0131kl\u0131 bir ekosistem kurmal\u0131s\u0131n\u0131z. Rekabetin ad\u0131, rekaberlik oluyor. Yaz\u0131: Ahmet Usta \/ Teknoloji Yazar\u0131 1944 y\u0131l\u0131nda, Princeton \u00dcniversitesi […]<\/p>\n","protected":false},"author":1,"featured_media":1433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-1431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-yazilar"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nRekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131 - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gidaperakendecileri.org\/?p=1431\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131 - GPD\" \/>\n<meta property=\"og:description\" content=\"Rakiplerinizle birlikte i\u00e7inde bulundu\u011funuz sekt\u00f6r\u00fcn geriye do\u011fru gitti\u011fini mi hissediyorsunuz? \u0130\u015f d\u00fcnyas\u0131ndaki ad\u0131mlar\u0131n\u0131z\u0131 kural kitab\u0131na g\u00f6re atman\u0131za ra\u011fmen bir \u015feyler ters mi gidiyor? Sorun sizde de\u011fil! Art\u0131k rakipleriniz ile m\u00fccadele etme d\u00f6nemi sona eriyor, onlar ile birlikte sa\u011fl\u0131kl\u0131 bir ekosistem kurmal\u0131s\u0131n\u0131z. Rekabetin ad\u0131, rekaberlik oluyor. Yaz\u0131: Ahmet Usta \/ Teknoloji Yazar\u0131 1944 y\u0131l\u0131nda, Princeton \u00dcniversitesi […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gidaperakendecileri.org\/?p=1431\" \/>\n<meta property=\"og:site_name\" content=\"GPD\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-01T10:25:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-01T10:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1101\" \/>\n\t<meta property=\"og:image:height\" content=\"993\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ph16171887571_m2ho1594\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ph16171887571_m2ho1594\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431\"},\"author\":{\"name\":\"ph16171887571_m2ho1594\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"headline\":\"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131\",\"datePublished\":\"2019-11-01T10:25:48+00:00\",\"dateModified\":\"2019-11-01T10:32:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431\"},\"wordCount\":1412,\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg\",\"articleSection\":[\"Yaz\u0131lar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431\",\"name\":\"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131 - GPD\",\"isPartOf\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg\",\"datePublished\":\"2019-11-01T10:25:48+00:00\",\"dateModified\":\"2019-11-01T10:32:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gidaperakendecileri.org\/?p=1431\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg\",\"contentUrl\":\"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg\",\"width\":1101,\"height\":993},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/?p=1431#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gidaperakendecileri.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#website\",\"url\":\"https:\/\/www.gidaperakendecileri.org\/\",\"name\":\"GPD\",\"description\":\"G\u0131da Perakendecileri Derne\u011fi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gidaperakendecileri.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371\",\"name\":\"ph16171887571_m2ho1594\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g\",\"caption\":\"ph16171887571_m2ho1594\"},\"url\":\"https:\/\/www.gidaperakendecileri.org\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131 - GPD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gidaperakendecileri.org\/?p=1431","og_locale":"en_US","og_type":"article","og_title":"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131 - GPD","og_description":"Rakiplerinizle birlikte i\u00e7inde bulundu\u011funuz sekt\u00f6r\u00fcn geriye do\u011fru gitti\u011fini mi hissediyorsunuz? \u0130\u015f d\u00fcnyas\u0131ndaki ad\u0131mlar\u0131n\u0131z\u0131 kural kitab\u0131na g\u00f6re atman\u0131za ra\u011fmen bir \u015feyler ters mi gidiyor? Sorun sizde de\u011fil! Art\u0131k rakipleriniz ile m\u00fccadele etme d\u00f6nemi sona eriyor, onlar ile birlikte sa\u011fl\u0131kl\u0131 bir ekosistem kurmal\u0131s\u0131n\u0131z. Rekabetin ad\u0131, rekaberlik oluyor. Yaz\u0131: Ahmet Usta \/ Teknoloji Yazar\u0131 1944 y\u0131l\u0131nda, Princeton \u00dcniversitesi […]","og_url":"https:\/\/www.gidaperakendecileri.org\/?p=1431","og_site_name":"GPD","article_published_time":"2019-11-01T10:25:48+00:00","article_modified_time":"2019-11-01T10:32:34+00:00","og_image":[{"width":1101,"height":993,"url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg","type":"image\/jpeg"}],"author":"ph16171887571_m2ho1594","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ph16171887571_m2ho1594","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431#article","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431"},"author":{"name":"ph16171887571_m2ho1594","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"headline":"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131","datePublished":"2019-11-01T10:25:48+00:00","dateModified":"2019-11-01T10:32:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431"},"wordCount":1412,"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg","articleSection":["Yaz\u0131lar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431","url":"https:\/\/www.gidaperakendecileri.org\/?p=1431","name":"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131 - GPD","isPartOf":{"@id":"https:\/\/www.gidaperakendecileri.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage"},"image":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage"},"thumbnailUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg","datePublished":"2019-11-01T10:25:48+00:00","dateModified":"2019-11-01T10:32:34+00:00","author":{"@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371"},"breadcrumb":{"@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gidaperakendecileri.org\/?p=1431"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431#primaryimage","url":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg","contentUrl":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/11\/rekaberlik1.jpg","width":1101,"height":993},{"@type":"BreadcrumbList","@id":"https:\/\/www.gidaperakendecileri.org\/?p=1431#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gidaperakendecileri.org\/"},{"@type":"ListItem","position":2,"name":"Rekaberlik: \u0130\u015f D\u00fcnyas\u0131n\u0131n Yeni Oyun Kural\u0131"}]},{"@type":"WebSite","@id":"https:\/\/www.gidaperakendecileri.org\/#website","url":"https:\/\/www.gidaperakendecileri.org\/","name":"GPD","description":"G\u0131da Perakendecileri Derne\u011fi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gidaperakendecileri.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/2a9973560de07919114aa1faead0a371","name":"ph16171887571_m2ho1594","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gidaperakendecileri.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6aa3f1f40edc90be5904b6c95a027d0e9963a528a5b2f13ee07d82a1baae7c25?s=96&d=mm&r=g","caption":"ph16171887571_m2ho1594"},"url":"https:\/\/www.gidaperakendecileri.org\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/1431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1431"}],"version-history":[{"count":5,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/1431\/revisions"}],"predecessor-version":[{"id":1439,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/posts\/1431\/revisions\/1439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=\/wp\/v2\/media\/1433"}],"wp:attachment":[{"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gidaperakendecileri.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}