{"id":1424,"date":"2019-10-30T07:19:52","date_gmt":"2019-10-30T07:19:52","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1424"},"modified":"2019-10-30T07:21:46","modified_gmt":"2019-10-30T07:21:46","slug":"yenal-gokyildirim-verimli-gelismenin-ve-buyumenin-en-onemli-anahtarlarindan-biri-teknoloji","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1424","title":{"rendered":"Yenal G\u00f6ky\u0131ld\u0131r\u0131m: \u201cVerimli Geli\u015fmenin ve B\u00fcy\u00fcmenin En \u00d6nemli Anahtarlar\u0131ndan Biri, Teknoloji\u201d"},"content":{"rendered":"\t\t
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\u0130nsan kaynaklar\u0131 geli\u015fimi ve istihdam konusundaki \u00e7al\u0131\u015fmalar\u0131yla g\u00f6z dolduran Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) ayn\u0131 zamanda Perakende Teknolojileri Konferans\u0131\u2019yla da her y\u0131l yerli \u00e7\u00f6z\u00fcm ortaklar\u0131 ve teknoloji firmalar\u0131n\u0131 perakende sekt\u00f6r\u00fcyle bir araya getirerek \u00f6nemli bir platform olu\u015fturuyor.
Dernek \u00e7al\u0131\u015fmalar\u0131, projeleri, perakendenin gelece\u011fi ve TAMPF hakk\u0131nda sorular\u0131m\u0131z\u0131 yan\u0131tlayan KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m, KMD\u2019nin \u00e7al\u0131\u015fmalar\u0131nda sekt\u00f6r\u00fcn \u00f6n\u00fcn\u00fc a\u00e7acak geli\u015fmeleri ilk elden \u00fcyeleriyle bulu\u015fturmay\u0131 hedeflediklerini ve verimli geli\u015fmenin ve b\u00fcy\u00fcmenin en \u00f6nemli anahtarlar\u0131ndan birinin teknoloji oldu\u011funu her f\u0131rsatta vurgulad\u0131klar\u0131n\u0131 belirtiyor.
<\/strong><\/span><\/h3>

R\u00f6portaj: Meltem \u00d6nder <\/b><\/span><\/p>

KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m, 1990 y\u0131l\u0131nda Y\u0131ld\u0131z Teknik \u00dcniversitesi Makine M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc’nden mezun olduktan sonra yine bu \u00fcniversitede MBA yapm\u0131\u015f. 14 y\u0131l boyunca Philips Elektronik\u2019in \u0130stanbul, Dubai, Viyana, Amsterdam operasyonlar\u0131nda y\u00f6netici olarak g\u00f6rev almas\u0131n\u0131n ard\u0131ndan \u015firketin genel merkezinde Bat\u0131 Avrupa ve Kuzey Amerika’dan Sorumlu Ba\u015fkanl\u0131k g\u00f6revini y\u00fcr\u00fctm\u00fc\u015f. 2011\u2019de T\u00fcrkiye\u2019ye d\u00f6nerek s\u0131ras\u0131yla Do\u011fan Online\u2019da CEO ve LC Waikiki Ma\u011fazac\u0131l\u0131k\u2019ta Genel M\u00fcd\u00fcr olarak g\u00f6rev yapm\u0131\u015f. MediaMarkt T\u00fcrkiye\u2019ye kat\u0131lmas\u0131 ise 2015 y\u0131l\u0131na denk geliyor. 2018 y\u0131l\u0131nda MediaMarktSaturn Perakende Grubu\u2019nun global seviyedeki Grup \u0130cra Kurulu \u00dcyesi ve Do\u011fu B\u00f6lgesi Operasyon Ba\u015fkan\u0131 unvanlar\u0131n\u0131 alarak T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra MediaMarkt Yunanistan ve \u0130sve\u00e7 \u015firketlerinin de sorumlulu\u011funu \u00fcstlenmi\u015f. Y\u0131ld\u0131r\u0131m, bu g\u00f6reve ek olarak, halen MediaMarkt T\u00fcrkiye ile birlikte MediaMarkt Yunanistan\u2019\u0131n da \u0130cra Kurulu Ba\u015fkan\u0131 olarak \u00e7al\u0131\u015fmaya devam ediyor.<\/span><\/p>

KMD\u2019nin \u00e7al\u0131\u015fmalar\u0131 ve projeleri hakk\u0131nda bilgi verebilir misiniz?<\/strong><\/span>
Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi, \u00fcye yap\u0131s\u0131 olarak \u00e7ok \u00e7e\u015fitli kategorileri bar\u0131nd\u0131r\u0131yor. \u00c7al\u0131\u015fmalar\u0131m\u0131z\u0131 da bu \u00e7e\u015fitlilikle besleyerek zenginle\u015ftirmeye ve hem \u00fcyelerimize hem de sekt\u00f6r\u00fcm\u00fcze maksimum fayday\u0131 sa\u011flamaya y\u00f6nelik planl\u0131yoruz. Derne\u011fimizin en \u00f6nemli faaliyetlerinin ba\u015f\u0131nda mevzuat \u00e7al\u0131\u015fmalar\u0131 geliyor. Sekt\u00f6r\u00fcm\u00fcze dokunan her konudaki d\u00fczenlemeye m\u00fcdahil olmaya, g\u00f6r\u00fc\u015flerimizi olu\u015fturmaya ve gerekli makamlara iletmeye \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>

\u0130nsan kaynaklar\u0131 geli\u015fimi ve yeni istihdam yaratmaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131m\u0131z da faaliyetlerimiz aras\u0131nda \u00f6nemli yer tutuyor. \u0130SMEK ile hayata ge\u00e7irdi\u011fimiz \u201cPerakende Okulu\u201d, AB Erasmus+ hibesiyle hayata ge\u00e7irilen \u201ce-learn retail\u201d uzaktan e\u011fitim program\u0131 ve kariyer sitemiz \u201c\u0130\u015e-PER\u201d, bu \u00e7al\u0131\u015fmalar\u0131m\u0131zdan baz\u0131lar\u0131. Sekt\u00f6r\u00fcn gelece\u011fine y\u00f6nelik \u00f6nemli bir yat\u0131r\u0131m olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz PERAVOC Perakendede Mesleki Yeterlilik Belgelendirme Merkezi ise perakendecili\u011fin bir meslek olarak alg\u0131lanmas\u0131 ve itibar\u0131n\u0131n y\u00fckselmesi i\u00e7in att\u0131\u011f\u0131m\u0131z en \u00f6nemli ad\u0131m. \u015eu anda Bili\u015fim Teknolojileri alan\u0131nda mesleklere y\u00f6nelik verdi\u011fimiz sertifikalar k\u0131sa s\u00fcre i\u00e7inde sat\u0131\u015f dan\u0131\u015fman\u0131 ve kasiyer mesleklerinin de dahil edilmesiyle daha \u00e7ok ki\u015fiyi ilgilendiriyor olacak. Mesleki sertifikaya sahip \u00e7al\u0131\u015fanlar\u0131n \u00e7o\u011falmas\u0131, meslek itibar\u0131n\u0131 artt\u0131r\u0131rken bu sertifikalar \u00e7al\u0131\u015fanlara ve i\u015fverenlere de \u00f6nemli avantajlar sa\u011fl\u0131yor.<\/span><\/p>

KMD\u2019nin sahiplendi\u011fi ana konular\u0131n ba\u015f\u0131nda, \u201cteknolojiye yat\u0131r\u0131m\u201d geliyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde, bu ba\u011flamda ve genel olarak ne gibi projeleriniz ve i\u015f birlikleriniz olacak?<\/strong><\/span>
\u00c7al\u0131\u015fmalar\u0131m\u0131zda, sekt\u00f6r\u00fcm\u00fcz\u00fcn \u00f6n\u00fcn\u00fc a\u00e7acak geli\u015fmeleri ilk elden \u00fcyelerimizle bulu\u015fturmay\u0131 hedefliyoruz. Verimli geli\u015fmenin ve b\u00fcy\u00fcmenin en \u00f6nemli anahtarlar\u0131ndan birinin teknoloji oldu\u011funu her f\u0131rsatta vurguluyoruz. Burada dikkat edilmesi gereken nokta, do\u011fru teknolojiye do\u011fru \u00e7\u00f6z\u00fcm orta\u011f\u0131yla birlikte yat\u0131r\u0131m\u0131n yap\u0131lmas\u0131. \u0130htiya\u00e7lar\u0131n do\u011fru belirlenerek yat\u0131r\u0131m karar\u0131n\u0131n al\u0131nmas\u0131 hem maliyetlerin kontrol\u00fc hem de verimlilik a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu konuda KMD olarak \u00fcyelerimize ve sekt\u00f6r\u00fcm\u00fcze \u00f6nemli bir katk\u0131y\u0131 Perakende Teknolojileri Konferans\u0131 etkinli\u011fimizle sa\u011flad\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.<\/span><\/p>

KMD\u2019nin her y\u0131l d\u00fczenledi\u011fi \u2018Perakende Teknolojileri Konferans\u0131\u2019 sadece kategori ma\u011fazac\u0131lar\u0131 i\u00e7in de\u011fil, t\u00fcm perakende sekt\u00f6r\u00fc i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bize konferans fikrinin nas\u0131l ortaya \u00e7\u0131kt\u0131\u011f\u0131ndan bahsedebilir misiniz? Ekim 2019\u2019da ger\u00e7ekle\u015fecek konferansta bizi neler bekliyor?<\/span>
Konferans\u0131m\u0131z\u0131n bu sene alt\u0131nc\u0131s\u0131n\u0131 d\u00fczenliyoruz. Bahsetti\u011fim gibi, sekt\u00f6r\u00fcn verimlili\u011finde teknoloji yat\u0131r\u0131m\u0131n\u0131 \u00f6nemli bir anahtar olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fczden, bu konuyu sahiplendik. Konferansa kat\u0131lan misafirlerimizin, destek\u00e7ilerimizin ve \u00fcyelerimizin olumlu tepkilerini g\u00f6rd\u00fck\u00e7e \u00e7ok do\u011fru bir i\u015f yapt\u0131\u011f\u0131m\u0131z\u0131 y\u00fcrekten hissediyor ve gurur duyuyoruz.<\/span><\/p>

Etkinli\u011fin fikri, \u00e7\u00f6z\u00fcm ortaklar\u0131 ile perakendecileri bulu\u015fturacak bir ortam yaratma d\u00fc\u015f\u00fcncesiyle do\u011fdu. \u00d6zellikle yerli \u00e7\u00f6z\u00fcm ortaklar\u0131n\u0131n geli\u015ftirdi\u011fi ve uygulamas\u0131 olan \u00e7\u00f6z\u00fcmleri, t\u00fcm sekt\u00f6r\u00fcn dinleyece\u011fi bir platformda bir araya getirmek istedik. \u0130lk 3 y\u0131l yar\u0131m g\u00fcn olan etkinli\u011fimiz, sonraki y\u0131llarda tam g\u00fcn olarak ger\u00e7ekle\u015fti. Gerek kat\u0131l\u0131m\u0131n artmas\u0131 gerekse i\u00e7eri\u011fin zenginle\u015fmesi Perakende Teknolojileri Konferans\u0131\u2019n\u0131 bu g\u00fc\u00e7l\u00fc konumuna getirdi.<\/span><\/p>

Konferans\u0131m\u0131zla e\u015f zamanl\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz Perakende Teknolojileri \u00d6d\u00fclleri de \u00f6zellikle yerli \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131z\u0131, teknoloji firmalar\u0131n\u0131 motive etme, \u00fcr\u00fcnlerini ve seslerini daha \u00e7ok duyurmalar\u0131na destek olma amac\u0131yla ba\u015flatt\u0131\u011f\u0131m\u0131z bir program. Bu sene programa yeni bir kategori de ekleyerek, perakende \u015firketlerimizin kendi b\u00fcnyelerinde geli\u015ftirdikleri \u00e7\u00f6z\u00fcmleri de \u00f6d\u00fcllendirmeyi hedefliyoruz.<\/span><\/p>

Teknolojinin h\u0131zla geli\u015fti\u011fi bu d\u00fcnyada perakendenin gelece\u011fini nas\u0131l g\u00f6r\u00fcyorsunuz?<\/strong><\/span>
Perakende d\u00fcnyas\u0131, teknolojinin de etkisiyle b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. Art\u0131k m\u00fc\u015fteri beklentilerini \u00f6nceden \u00f6ng\u00f6rerek ona y\u00f6nelik \u00e7al\u0131\u015fmalar yapmak ve m\u00fc\u015fteri memnuniyetini \u00fcst seviyede tutmak, olmazsa olmaz. Yeni nesil perakendede m\u00fc\u015fteri deneyiminin sat\u0131n alma, karar verme, \u00f6deme ve teslim yolculu\u011funda kanallar aras\u0131 etkile\u015fime a\u00e7\u0131k olmas\u0131 ve bunun ayn\u0131 kalitede temin edilebilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/span><\/p>

Buradaki kilit nokta ise omnichannel kavram\u0131. OmniChannel, m\u00fc\u015fteriye ula\u015fan kanallar aras\u0131ndaki deneyimin birbiriyle ba\u011flanm\u0131\u015f ve t\u00fcketiciye istedi\u011fin kanaldan istedi\u011fin hizmeti verebildi\u011fin, yani birbiriyle entegre bir kavram. Yeni nesil perakendenin de en \u00f6nemli noktas\u0131 bu alan olacak. Biz de KMD olarak \u00fcyelerimizi bu konuda geli\u015fmeye y\u00f6nelik \u00e7al\u0131\u015fmalar yapmalar\u0131 konusunda destekliyor ve te\u015fvik ediyoruz.<\/span><\/p>

T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF), \u00fclkemizin \u00e7ok \u00f6nemli derneklerini bir \u00e7at\u0131 alt\u0131nda toplayan ve sekt\u00f6r a\u00e7\u0131s\u0131ndan \u00f6nemli bir organizasyon. Federasyonun \u00e7al\u0131\u015fmalar\u0131n\u0131 de\u011ferlendirebilir misiniz? Yeni y\u00f6netimden beklentileriniz neler?<\/strong><\/span>
TAMPF, \u00fclke ekonomisinde \u00e7ok \u00f6nemli bir konuma sahip; 350 milyar TL cirosu olan bir sekt\u00f6r\u00fc temsil ediyor. Sekt\u00f6r\u00fcn istihdam\u0131 ise 950 bin ki\u015fi seviyelerinde. Bu rakamlar, federasyonumuzun ne kadar g\u00fc\u00e7l\u00fc ve etki alan\u0131n\u0131n ne kadar geni\u015f oldu\u011funu g\u00f6steriyor. Yeni d\u00f6nemde federasyonumuzun bu g\u00fcc\u00fcn\u00fc daha da hissettirmesini, sivil toplum kurulu\u015flar\u0131 aras\u0131ndaki konumunu daha da sa\u011flamla\u015ft\u0131rmas\u0131n\u0131 bekliyoruz. Perakende ile ilgili her t\u00fcrl\u00fc konuda ilk ba\u015fvurulacak kurumun TAMPF olmas\u0131 gerekti\u011fi bilincinin kamuoyunda olu\u015fmas\u0131 i\u00e7in bizler de \u00fcye dernekler olarak deste\u011fimizi s\u00fcrd\u00fcrece\u011fiz.<\/span><\/p>

Derneklerin ayr\u0131 ayr\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n yan\u0131 s\u0131ra federasyon \u00e7at\u0131s\u0131 alt\u0131nda bir arada hareket ediyor olmalar\u0131n\u0131n sekt\u00f6r ve ekonomi i\u00e7in \u00f6nemi nedir?<\/strong><\/span>
Federasyonun en \u00f6nemli faydas\u0131, temsiliyet g\u00fcc\u00fcn\u00fcn artmas\u0131yla sa\u011flan\u0131yor. Biz perakende dernekleri olarak kendi kategorilerimize \u00f6zel konular\u0131m\u0131z\u0131 takip ederken, sekt\u00f6r\u00fcn genelini ilgilendiren konulara dair \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 TAMPF nezdinde daha g\u00fc\u00e7l\u00fc bir temsiliyetle s\u00fcrd\u00fcrebiliyoruz.<\/span><\/p>

Kategori ma\u011fazac\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan bakarsak sekt\u00f6r\u00fcn durumu ve gelece\u011fi hakk\u0131ndaki g\u00f6r\u00fc\u015flerinizi \u00f6\u011frenebilir miyiz?<\/strong><\/span>
2019 y\u0131l\u0131 zor ve s\u0131k\u0131nt\u0131l\u0131 bir y\u0131l olaca\u011fa benziyor. Her t\u00fcrl\u00fc kayna\u011f\u0131m\u0131z\u0131 verimli kullanma, maliyetlerimizi kontrol alt\u0131nda tutma ve fiyat rekabetimizi koruma \u00e7abas\u0131 i\u00e7indeyiz. T\u00fcketicimizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama noktas\u0131nda, mevzuat\u0131n da gerektirdi\u011fi d\u00fczenlemeler \u00e7er\u00e7evesinde elimizden gelenin fazlas\u0131n\u0131 yap\u0131yoruz. KMD\u2019nin \u00fcyeleri, temel ihtiya\u00e7 maddeleri d\u0131\u015f\u0131nda kalan ve nispeten ertelenebilen kategorilerden olu\u015fan bir \u00fcr\u00fcn gam\u0131na sahip. Bu nedenle genel ekonomik durum ve t\u00fcketicimizin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131ndaki de\u011fi\u015fimler bizi \u00e7ok h\u0131zl\u0131 etkiliyor. 2019 y\u0131l\u0131n\u0131 kendi verimlili\u011fimize odaklanarak ge\u00e7irece\u011fiz. Yak\u0131n gelecekte daha iyi bir ekonomik tablo g\u00f6rece\u011fimizi umuyoruz.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u0130nsan kaynaklar\u0131 geli\u015fimi ve istihdam konusundaki \u00e7al\u0131\u015fmalar\u0131yla g\u00f6z dolduran Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) ayn\u0131 zamanda Perakende Teknolojileri Konferans\u0131\u2019yla da her y\u0131l yerli \u00e7\u00f6z\u00fcm ortaklar\u0131 ve teknoloji firmalar\u0131n\u0131 perakende sekt\u00f6r\u00fcyle bir araya getirerek \u00f6nemli bir platform olu\u015fturuyor.Dernek \u00e7al\u0131\u015fmalar\u0131, projeleri, perakendenin gelece\u011fi ve TAMPF hakk\u0131nda sorular\u0131m\u0131z\u0131 yan\u0131tlayan KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m, KMD\u2019nin \u00e7al\u0131\u015fmalar\u0131nda sekt\u00f6r\u00fcn \u00f6n\u00fcn\u00fc […]<\/p>\n","protected":false},"author":1,"featured_media":1425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-1424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-roportajlar"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/10\/yenal-gokyildirim.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nYenal G\u00f6ky\u0131ld\u0131r\u0131m: \u201cVerimli Geli\u015fmenin ve B\u00fcy\u00fcmenin En \u00d6nemli Anahtarlar\u0131ndan Biri, Teknoloji\u201d - 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