{"id":1252,"date":"2019-10-03T10:14:56","date_gmt":"2019-10-03T10:14:56","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1252"},"modified":"2021-02-05T13:00:25","modified_gmt":"2021-02-05T13:00:25","slug":"perakendede-gelecek-cevik-ve-dayanikli-olanlarin","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1252","title":{"rendered":"Perakendede Gelecek, \u00c7evik ve Dayan\u0131kl\u0131 Olanlar\u0131n"},"content":{"rendered":"\t\t
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G\u0131da Perakendecileri Derne\u011fi (GPD) taraf\u0131ndan 14 Ekim 2019 tarihinde alt\u0131nc\u0131s\u0131 d\u00fczenlenecek olan \u201cOrtak Geli\u015fim Kongresi\u201d \u00f6ncesinde, g\u0131da perakendesine y\u00f6n veren profesyoneller bas\u0131n mensuplar\u0131yla bir araya geldi. GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7\u2019\u0131n ev sahipli\u011finde ger\u00e7ekle\u015fen toplant\u0131ya GPD Y\u00f6netim Kurulu \u00dcyeleri de kat\u0131l\u0131m g\u00f6sterdi.\u00a0<\/strong><\/span><\/h3>

Sekt\u00f6r\u00fcn \u00f6nde gelen perakendecilerinden olu\u015fan \u00fcyeleriyle, her g\u00fcn 81 ilde, 18 milyon hanede 68 milyon t\u00fcketiciyle do\u011frudan temasta olan ve 150 milyar TL ciro ile 425 binin \u00fczerinde istihdam\u0131 temsil ederek ekonomiye b\u00fcy\u00fck katma de\u011fer sa\u011flayan G\u0131da Perakendecileri Derne\u011fi, Ortak Geli\u015fim Kongresi ile alt\u0131nc\u0131 kez sekt\u00f6r\u00fcn sorunlar\u0131n\u0131 ve \u00e7\u00f6z\u00fcm \u00f6nerilerini masaya yat\u0131racak.
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Sekt\u00f6r\u00fcn g\u00fcndeminde yer alan konulara da de\u011finilecek olan kongrede, perakende d\u00fcnyas\u0131nda kar\u015f\u0131m\u0131za \u00e7\u0131kacak format ve stratejiler, yeni trendler, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 ve beklentileri, finansman modelleri ve ekonomik de\u011ferlendirmeler mercek alt\u0131na al\u0131nacak. T\u00fcrkiye\u2019nin kendi alanlar\u0131nda en \u00f6nemli perakendecileri ile tedarik\u00e7ilerinin bulu\u015faca\u011f\u0131 kongrede ger\u00e7ekle\u015fecek \u201cTan\u0131\u015fma Maratonu\u201dnda her y\u0131l oldu\u011fu gibi bu y\u0131l da \u00f6nemli bir network a\u011f\u0131 olu\u015fturulacak.
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GPD, Ortak Geli\u015fim Kongresi’nin ana temas\u0131n\u0131 bu y\u0131l, \u201cGelecek, \u00c7evik ve Dayan\u0131kl\u0131 Olanlar\u0131n\u201d<\/strong> olarak belirledi. 800\u2019den fazla \u00fcst d\u00fczey y\u00f6neticinin bir arada olaca\u011f\u0131 \u201c6. Ortak Geli\u015fim Kongresi\u201d<\/strong>, ge\u00e7mi\u015f be\u015f kongrede oldu\u011fu gibi perakendeci, \u00fcretici ve t\u00fcketici i\u00e7in Kazan-Kazan-Kazan (3K) anlay\u0131\u015f\u0131 \u00e7er\u00e7evesinde perakendenin ortak de\u011ferlerine odaklanacak, \u00e7evikli\u011fin ve dayan\u0131kl\u0131l\u0131\u011f\u0131n form\u00fclleri aranacak. <\/span><\/p>

\"\"\u201cD\u00fczenlemelerin, Perakende Sekt\u00f6r\u00fcn\u00fcn Ekonomiye Etkisi G\u00f6zetilerek Yap\u0131lmas\u0131n\u0131 \u0130stiyoruz\u201d<\/strong><\/span>
Bas\u0131n toplant\u0131s\u0131nda, GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7 bir konu\u015fma yapt\u0131. Perakendeciler, tedarik\u00e7iler ve servis sa\u011flay\u0131c\u0131lardan olu\u015fan sekt\u00f6r profesyonellerini alt\u0131nc\u0131 kez bir araya getireceklerinden b\u00fcy\u00fck mutluluk duyduklar\u0131n\u0131 belirterek s\u00f6zlerine ba\u015flayan Ayka\u00e7, \u015f\u00f6yle konu\u015ftu: \u201c\u00dcretici ile t\u00fcketici aras\u0131nda bir k\u00f6pr\u00fc vazifesi g\u00f6ren perakende sekt\u00f6r\u00fc, i\u00e7inde bulundu\u011fumuz zor d\u00f6nemden de\u011fi\u015fimlere h\u0131zl\u0131 ayak uydurarak ve kaynaklar\u0131n\u0131 ak\u0131lc\u0131 kullanarak ge\u00e7meye \u00e7al\u0131\u015f\u0131yor. Tam da bu sebepten kongremizde ana tema olarak \u00e7evik ve dayan\u0131kl\u0131 olman\u0131n \u00f6nemini ele almak istedik. Bu \u00e7er\u00e7evede perakende, \u00fcretici, tedarik\u00e7i, lojistik ve finansman bak\u0131\u015f\u0131yla zor d\u00f6nemleri atlatmada \u00e7\u0131k\u0131\u015f yollar\u0131n\u0131 arayaca\u011f\u0131z.\u201d<\/span><\/p>

Sekt\u00f6r ve \u00fclke g\u00fcndemine dair GPD g\u00f6r\u00fc\u015flerini de payla\u015fan Ayka\u00e7, enflasyon ile m\u00fccadelede, kay\u0131t d\u0131\u015f\u0131 ekonominin \u00f6nlenmesinde, kay\u0131t i\u00e7i gelirin ve istihdam\u0131n artt\u0131r\u0131lmas\u0131nda, modern perakendenin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Ayka\u00e7 s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cModern perakende, geni\u015f ekosistemi sayesinde \u00fclke ekonomisine olan dinamo etkisi ve \u00f6l\u00e7ek ekonomisi dolay\u0131s\u0131yla enflasyonla m\u00fccadelede kilit bir rol oynamaktad\u0131r. Modern g\u0131da perakendesi sekt\u00f6r\u00fcn\u00fcn 150 milyar TL seviyesindeki cirosunun ve 425 binin \u00fczerindeki istihdam\u0131n\u0131n direkt etkisinin beraberinde, eko sistemimiz i\u00e7inde etkiledi\u011fimiz sekt\u00f6rlerle bu rakamlar daha da \u00f6nemli boyutlara ula\u015fmaktad\u0131r. \u00c7arpan etkisi g\u0131da perakendesinde 1,3 iken, perakendenin di\u011fer kollar\u0131 da dahil edildi\u011finde bu etki 2 civar\u0131na \u00e7\u0131kmaktad\u0131r. Ba\u015fka bir deyi\u015fle, perakendenin 1 birim b\u00fcy\u00fcmesi, genel \u00fclke ekonomisine 1,5 \u2013 2 kat olarak yans\u0131maktad\u0131r. Dolay\u0131s\u0131yla perakende sekt\u00f6r\u00fcnde meydana gelecek s\u0131k\u0131nt\u0131lar da \u00fclke ekonomisine ve enflasyona bu oranda yans\u0131yacakt\u0131r.\u201d<\/span><\/p>

T\u00fcketicinin temel ihtiya\u00e7lar\u0131na temas eden bir sekt\u00f6r oldu\u011fundan, g\u0131da perakendesinde operasyonlar\u0131n maksimum hassasiyetle y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc ifade eden Ayka\u00e7, modern perakendecilerin t\u00fcm tedarik zincirini ayn\u0131 hassasiyette y\u00fcr\u00fctmesi gerekti\u011fini, \u00fcr\u00fcn\u00fcn tarladan sofraya kadar uzanan yolculu\u011funu etkileyen t\u00fcm s\u00fcre\u00e7lere dair d\u00fczenlemelerin de sekt\u00f6r\u00fcn g\u00f6r\u00fc\u015f\u00fc al\u0131narak yap\u0131lmas\u0131n\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/span><\/p>

Sekt\u00f6rdeki herhangi bir d\u00fczenlemenin do\u011frudan t\u00fcketiciye etkisinin oldu\u011funu belirten Ayka\u00e7, \u201cOperasyonlar\u0131m\u0131za etki eden d\u00fczenlemelerin sonunda t\u00fcketiciye dokunaca\u011f\u0131n\u0131 bilerek, g\u00f6r\u00fc\u015flerimizin al\u0131narak yap\u0131lmas\u0131 kritik \u00f6nem ta\u015f\u0131yor. Gerek \u00fclkemiz \u015fartlar\u0131na gerekse t\u00fcketicimizin al\u0131\u015fkanl\u0131klar\u0131na uygun d\u00fczenlemeler yap\u0131lmas\u0131, bizim ve devletimizin kaynaklar\u0131n\u0131n optimumda kullan\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan dikkat edilmesi gereken bir husus. Bu do\u011frultuda kanun yap\u0131c\u0131larla kurdu\u011fumuz olumlu ve yap\u0131c\u0131 diyalog ortam\u0131n\u0131n s\u00fcrmesi, sekt\u00f6r\u00fcm\u00fcz\u00fcn ve ekonomimizin geli\u015fimi ve t\u00fcketici refah\u0131n\u0131n artmas\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem arz ediyor\u201d dedi.<\/span><\/p>

\"\"\u00dclkemizin uzun vadeli plan ve programlar yapmas\u0131n\u0131n \u00f6nemini hat\u0131rlatan Ayka\u00e7, yat\u0131r\u0131mc\u0131n\u0131n \u00f6n\u00fcn\u00fc daha rahat g\u00f6rebilmesi i\u00e7in uzun vadeli plan ve programlar\u0131n vakit kaybedilmeden yap\u0131l\u0131p uygulamaya ge\u00e7mesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. Sekt\u00f6r\u00fc ilgilendiren konular i\u00e7in yap\u0131lacak \u00e7al\u0131\u015fmalara g\u00f6n\u00fcll\u00fc katk\u0131 sunmaya haz\u0131r olduklar\u0131n\u0131 da ifade eden Ayka\u00e7 \u201c\u00d6n\u00fcm\u00fczdeki d\u00f6nemde sekt\u00f6r\u00fcn en \u00f6nemli konular\u0131 olan taklit ve ta\u011f\u015fi\u015f \u00fcr\u00fcnlerle m\u00fccadele, esnek \u00e7al\u0131\u015fma modelinin geli\u015ftirilmesi, Perakende Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019da yap\u0131lacak de\u011fi\u015fiklikler, k\u0131saca hal kanunu olarak bilinen kanunda yap\u0131lacak de\u011fi\u015fiklikler yak\u0131ndan takip edece\u011fimiz konular aras\u0131ndad\u0131r\u201d dedi.<\/span><\/p>

Kongrenin \u00d6ne \u00c7\u0131kan Ba\u015fl\u0131klar\u0131<\/strong><\/span>
14 Ekim Pazartesi g\u00fcn\u00fc Wyndham Grand \u0130stanbul Levent\u2019te ger\u00e7ekle\u015fecek olan \u201c6. Ortak Geli\u015fim Kongresi\u201dnde \u00f6ne \u00e7\u0131kanlarsa \u015f\u00f6yle:<\/span>
\u2022 Kongrenin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc TRT World Spikeri Ay\u00e7a Aydo\u011fdu ve Gazeteci Hakan \u00c7elik yapacak.<\/span>
\u2022 Tan\u0131\u015fma Maratonu\u2019nda yerel \u00fcreticiler i\u00e7in ulusal market ve g\u0131da servis zincirleri ile tan\u0131\u015fma ve i\u015f birli\u011fi yapma imk\u00e2n\u0131 sa\u011flanacak.<\/span>
\u2022 Nielsen, 2019 y\u0131l\u0131 H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Piyasas\u0131na dair g\u00fcncel verilerini ilk kez kongrede payla\u015facak.<\/span>
\u2022 Tchibo CFO\u2019su Dr. Jens Koeppen, \u201cPerakende Sekt\u00f6r\u00fcnde Y\u0131k\u0131c\u0131 G\u00fc\u00e7ler – Stratejik Riskleri Y\u00f6netmek\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda hayatta kalabilmek i\u00e7in risk y\u00f6netiminin \u00f6nemine de\u011finecek<\/span>
\u2022 Ekonomist Mahfi E\u011filmez, \u201c2020 Y\u0131l\u0131 Yakla\u015f\u0131rken T\u00fcrkiye ve D\u00fcnya Ekonomisi\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda makro ekonomik de\u011ferlendirmelerde bulunacak<\/span>
\u2022 Kongrenin ana sponsorlar\u0131 Coca-Cola \u0130\u00e7ecek, Netlog Lojistik, P&G, PepsiCo, Unilever ve Yap\u0131 Kredi Bankas\u0131 olacak.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u0131da Perakendecileri Derne\u011fi (GPD) taraf\u0131ndan 14 Ekim 2019 tarihinde alt\u0131nc\u0131s\u0131 d\u00fczenlenecek olan \u201cOrtak Geli\u015fim Kongresi\u201d \u00f6ncesinde, g\u0131da perakendesine y\u00f6n veren profesyoneller bas\u0131n mensuplar\u0131yla bir araya geldi. GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7\u2019\u0131n ev sahipli\u011finde ger\u00e7ekle\u015fen toplant\u0131ya GPD Y\u00f6netim Kurulu \u00dcyeleri de kat\u0131l\u0131m g\u00f6sterdi.\u00a0 Sekt\u00f6r\u00fcn \u00f6nde gelen perakendecilerinden olu\u015fan \u00fcyeleriyle, her g\u00fcn 81 ilde, 18 milyon […]<\/p>\n","protected":false},"author":1,"featured_media":1253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,32],"tags":[],"class_list":{"0":"post-1252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-sektorden-haberler-haberler"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/10\/gpd-bt-yk.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nPerakendede Gelecek, \u00c7evik ve Dayan\u0131kl\u0131 Olanlar\u0131n - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.gidaperakendecileri.org\/?p=1252\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perakendede Gelecek, \u00c7evik ve Dayan\u0131kl\u0131 Olanlar\u0131n - GPD\" \/>\n<meta property=\"og:description\" content=\"G\u0131da Perakendecileri Derne\u011fi (GPD) taraf\u0131ndan 14 Ekim 2019 tarihinde alt\u0131nc\u0131s\u0131 d\u00fczenlenecek olan \u201cOrtak Geli\u015fim Kongresi\u201d \u00f6ncesinde, g\u0131da perakendesine y\u00f6n veren profesyoneller bas\u0131n mensuplar\u0131yla bir araya geldi. 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