{"id":1244,"date":"2019-10-02T08:59:03","date_gmt":"2019-10-02T08:59:03","guid":{"rendered":"https:\/\/www.gidaperakendecileri.org\/?p=1244"},"modified":"2019-10-02T09:13:24","modified_gmt":"2019-10-02T09:13:24","slug":"galip-aykac-gpdde-surdurulebilir-ve-dijital-iletisim-donemi-basliyor","status":"publish","type":"post","link":"https:\/\/www.gidaperakendecileri.org\/?p=1244","title":{"rendered":"Galip Ayka\u00e7: \u201cGPD\u2019de S\u00fcrd\u00fcr\u00fclebilir ve Dijital \u0130leti\u015fim D\u00f6nemi Ba\u015fl\u0131yor\u201d"},"content":{"rendered":"\t\t
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G\u0131da Perakendecileri Derne\u011fi, Ocak ay\u0131nda ger\u00e7ekle\u015ftirilen Genel Kurul\u2019da yeni ba\u015fkan\u0131n\u0131 se\u00e7ti ve bayra\u011f\u0131, B\u0130M \u0130cra Kurulu \u00dcyesi ve Operasyon Ba\u015fkan\u0131 Galip Ayka\u00e7 devrald\u0131. Kuruldu\u011fu 2012 y\u0131l\u0131ndan beri y\u00f6netim kurulunun ve \u00fcyelerinin destekleriyle \u00f6nemli ba\u015far\u0131lar elde eden GPD\u2019nin yeni Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7\u2019la GPD\u2019nin yeni d\u00f6nemini konu\u015ftuk. \u0130leti\u015fimden istihdama, \u00fclke ekonomisine sa\u011flanan katk\u0131lardan sekt\u00f6rel sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcne kadar pek \u00e7ok konuda sorular\u0131m\u0131z\u0131 cevaplayan Ayka\u00e7, yeni d\u00f6nemde \u00f6ncelikli olarak dijitalle\u015fme ve ileti\u015fim konusunda \u00f6nemli ad\u0131mlar att\u0131klar\u0131n\u0131 belirtiyor ve ekliyor: \u201cDijital d\u00f6n\u00fc\u015f\u00fcm\u00fcm\u00fcz, \u2018G\u0131da Perakendecili\u011fine ve G\u0131da Perakendecilerine t\u00fcm payda\u015flar\u0131 nezdinde hak etti\u011fi itibar\u0131 kazand\u0131rmak ve derne\u011fimizin, orta vadede b\u00fct\u00fcn payda\u015flar\u0131 nezdinde g\u0131da perakendecili\u011fi konusunda do\u011fru ve g\u00fcvenilir verinin akla ilk gelen kayna\u011f\u0131 haline getirmek\u2019 konusundaki en \u00f6nemli projemiz olacak. Bundan \u00f6d\u00fcn vermeyece\u011fiz.\u201d<\/strong><\/span><\/h3>

R\u00f6portaj: H\u00fcnkar S. G\u00f6rel<\/span> <\/b><\/span><\/p>

GPD Geli\u015fim: Ocak ay\u0131nda ger\u00e7ekle\u015ftirilen Genel Kurul\u2019da, G\u0131da Perakendecileri Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 se\u00e7ildiniz. Yeni d\u00f6nemde ne gibi \u00e7al\u0131\u015fmalar yapmay\u0131 planl\u0131yorsunuz? Vizyonunuz ne olacak?<\/strong>
Galip Ayka\u00e7:<\/strong> Sondan ba\u015flarsak vizyonumuzu \u015f\u00f6yle \u00f6zetleyebilirim: \u201cG\u0131da perakendecili\u011fine ve g\u0131da perakendecilerine, t\u00fcm payda\u015flar\u0131 (Kamu ve Siyasi Otorite, \u00dcyeler ve \u00c7al\u0131\u015fanlar\u0131, T\u00fcketiciler \/ Kamuoyu, Sivil Toplum Kurulu\u015flar\u0131, Finansal Kurumlar, \u00dcreticiler \/ Tedarik\u00e7iler \/ Hizmet Sa\u011flay\u0131c\u0131lar, Medya Kurulu\u015flar\u0131) nezdinde hak etti\u011fi itibar\u0131 kazand\u0131rmak ve G\u0131da Perakendecileri Derne\u011fi\u2019nin (GPD) g\u0131da perakendecili\u011fiyle ilgili do\u011fru bilginin en g\u00fcvenilir adresi olmas\u0131n\u0131 sa\u011flayacak program ve projeleri hayata ge\u00e7irmek.\u201d
G\u0131da Perakendecileri Derne\u011fi, kuruldu\u011fu 2012 y\u0131l\u0131ndan beri, \u00fcyelerinden ald\u0131\u011f\u0131 g\u00fc\u00e7le, bu vizyon do\u011frultusunda, sekt\u00f6r\u00fcn geli\u015fmesini destekleyen ve sekt\u00f6r\u00fcn g\u00fcndemine \u0131\u015f\u0131k tutan \u00e7al\u0131\u015fmalar\u0131n\u0131 daha da geli\u015ftirerek s\u00fcrd\u00fcrecek.
G\u0131da, yiyecek, i\u00e7ecek ve temel ihtiya\u00e7 maddeleri harcamalar\u0131, hane halk\u0131 t\u00fcketim harcamalar\u0131n\u0131n %50\u2019sinden fazlas\u0131n\u0131 olu\u015fturuyor. Derne\u011fimizin kurulu\u015f ama\u00e7lar\u0131ndan biri de g\u0131da, yiyecek, i\u00e7ecek ve temel ihtiya\u00e7 maddeleri harcamalar\u0131n\u0131n ana adresi olan g\u0131da perakendecili\u011finin kurumsalla\u015fmas\u0131, kay\u0131t alt\u0131na al\u0131nmas\u0131, modernle\u015fmesi ve geli\u015fmesi i\u00e7in gerekli \u00e7abay\u0131 g\u00f6stermek.
Bu geli\u015fimi ger\u00e7ekle\u015ftirmek do\u011frultusunda da \u00fcyelerimizin, sekt\u00f6r\u00fcm\u00fcz\u00fcn, payda\u015flar\u0131m\u0131z\u0131n s\u0131k\u0131nt\u0131lar\u0131n\u0131 ve \u00e7\u00f6z\u00fcm \u00f6nerilerini, t\u00fcketicimizin de \u00e7\u0131karlar\u0131n\u0131 koruyarak en \u00fcst makamlara ta\u015f\u0131maya devam edece\u011fiz. <\/span><\/p>

Geli\u015fimin ancak, do\u011fru insan kayna\u011f\u0131 ve teknoloji kullan\u0131m\u0131 ile i\u015flenen veriler \u0131\u015f\u0131\u011f\u0131nda geli\u015ftirilen projelerin t\u00fcm payda\u015flar\u0131m\u0131za ortak fayda sa\u011flad\u0131\u011f\u0131 takdirde s\u00fcrd\u00fcr\u00fclebilir olaca\u011f\u0131n\u0131n bilinciyle ad\u0131mlar\u0131m\u0131z\u0131 atmaya devam edece\u011fiz.<\/span>
Bu m\u00fccadeleler vas\u0131tas\u0131yla g\u0131da perakende ticaretinin ve dolay\u0131s\u0131yla da \u00fclkemizin geli\u015fimi i\u00e7in katk\u0131lar\u0131m\u0131z da artarak devam edecek.<\/span><\/p>

GPD, sekt\u00f6r\u00fcn hem bug\u00fcn\u00fc hem de gelece\u011fi i\u00e7in hem ulusal hem de uluslararas\u0131 arenada \u00e7ok \u00f6nemli \u00e7al\u0131\u015fmalara imza atan bir dernek. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde yeni projeler olacak m\u0131?<\/strong><\/span>
T\u00dc\u0130K verilerine g\u00f6re 2017 y\u0131l\u0131nda 992 milyar TL olarak hesaplanan Toplam T\u00fcrkiye T\u00fcketim Harcamalar\u0131, %2018 sonu itibar\u0131yla %7 artarak 1 trilyon 61 milyon TL\u2019ye y\u00fckseldi.<\/span>
571 milyar TL olarak hesaplanan g\u0131da harcamalar\u0131n\u0131n toplam t\u00fcketim harcamalar\u0131ndaki pay\u0131 %54 olarak hesaplan\u0131yor. G\u0131da harcamalar\u0131n\u0131n %76\u2019s\u0131, 433 milyar TL, g\u0131da perakendecilerinde; kalan %24\u2019\u00fc ise 138 milyar TL, G\u0131da Hizmet Zincirlerinde ger\u00e7ekle\u015fti.<\/span>
G\u0131da perakendecili\u011fi sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli temsilcisi olan GPD\u2019nin \u00fcyeleri, 2018 y\u0131l\u0131nda, 40 bin ma\u011faza ve 415 bin \u00e7al\u0131\u015fan ile yakla\u015f\u0131k 150 milyar TL ciro \u00fcretti.<\/span><\/p>

Dolay\u0131s\u0131yla \u00fcyelerimizden ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le, yukar\u0131da bahsetti\u011fimiz vizyon \u00e7er\u00e7evesinde, modern g\u0131da perakendecili\u011fine, t\u00fcm payda\u015flar\u0131 nezdinde hak etti\u011fi itibar\u0131 kazand\u0131rmak ve perakende ticaretle ilgili do\u011fru bilginin en g\u00fcvenilir adresi olmaya y\u00f6nelik program\u0131 ve ilgili projeleri hayata ge\u00e7irece\u011fiz.<\/span>
Bu program ve projelerimizde payda\u015flar\u0131m\u0131z i\u00e7in ayr\u0131 ayr\u0131 stratejiler ve taktikler olu\u015fturaca\u011f\u0131z. \u0130leti\u015fim Komitemizin y\u00fcr\u00fctt\u00fc\u011f\u00fc \u0130leti\u015fim Program\u0131 \u00e7er\u00e7evesinde, b\u00fct\u00fcn payda\u015flar\u0131m\u0131z\u0131n alg\u0131lar\u0131n\u0131 belirleyip, her bir payda\u015f\u0131m\u0131z i\u00e7in ayr\u0131 ileti\u015fim stratejileri geli\u015ftirip ilgili taktikleri olu\u015fturaca\u011f\u0131z. Hedefimiz, bu stratejiler ve taktiklerin hayata ge\u00e7irilmesi yoluyla da \u2018G\u0131da Perakendecili\u011fine ve G\u0131da Perakendecilerine t\u00fcm payda\u015flar\u0131 nezdinde hak etti\u011fi itibar\u0131 kazand\u0131rmak\u2019.<\/span>
\u0130leti\u015fim Program\u0131n\u0131n bir di\u011fer aya\u011f\u0131 ise GPD\u2019yi do\u011fru ve g\u00fcvenilir verinin, akla ilk gelen kayna\u011f\u0131 haline getirmek. Derne\u011fimize hem \u00fcyelerinden hem de \u00e7e\u015fitli kaynaklardan akan, de\u011ferli bir\u00e7ok veri, rapor ve ara\u015ft\u0131rma var. Hedefimiz, sekt\u00f6re veri sa\u011flayan kurumlarla kuraca\u011f\u0131m\u0131z i\u015f birlikleriyle, bu kaynaklardan gelen verileri derleyip d\u00fczenleyerek payla\u015f\u0131labilir bir hale getirmek ve belli frekanslarda payla\u015fmak. \u2018GPD\u2019yi, orta vadede b\u00fct\u00fcn payda\u015flar nezdinde g\u0131da perakendecili\u011fi konusunda do\u011fru ve g\u00fcvenilir verinin akla ilk gelen kayna\u011f\u0131\u2019 haline getirmek, en \u00f6nemli projelerimizden biri.<\/span><\/p>

Di\u011fer \u00f6nemli bir payda\u015f\u0131m\u0131z olan kamu ve siyasi otorite ile olan ili\u015fkilerimiz, derne\u011fimizin kurulu\u015fundan beri ba\u015far\u0131yla s\u00fcrd\u00fcrd\u00fc\u011f\u00fc, \u00f6nemli bir konu. Hali haz\u0131rda derne\u011fimiz ve \u00fcyelerimiz bu hususta \u00e7ok etkin roller \u00fcstlenerek, kamuyla uyumlu bir i\u015f birli\u011fi i\u00e7inde \u00e7al\u0131\u015f\u0131yor. Daha g\u00fc\u00e7l\u00fc ekonomi ve refah seviyesi artan bir topluma ula\u015f\u0131lmas\u0131 ve bizim g\u00f6rd\u00fc\u011f\u00fcm\u00fcz sorunlar\u0131n \u00e7\u00f6z\u00fclmesi i\u00e7in yap\u0131lmas\u0131 gereken iyile\u015ftirmeler konusunda \u00f6neriler geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z t\u00fcm h\u0131z\u0131yla s\u00fcrecek. Hedefimiz, \u0130leti\u015fim Program\u0131 \u00e7er\u00e7evesinde yap\u0131lacak projelerle, kamu ve siyasi otoritenin veya kanun yap\u0131c\u0131lar\u0131n sekt\u00f6r\u00fcm\u00fcz\u00fc etkileyen, ticareti d\u00fczenleyen ve t\u00fcketicimize dokunan her konuda, herhangi bir d\u00fczenleme ve\/veya kanun yap\u0131lmadan \u00f6nce, g\u0131da perakendecili\u011fi konusunda do\u011fru ve g\u00fcvenilir verinin kayna\u011f\u0131 olan GPD\u2019den g\u00f6r\u00fc\u015f al\u0131nmas\u0131n\u0131n sa\u011flanmas\u0131.<\/span><\/p>

Ba\u015fka bir projemiz ise istihdam konusunda\u2026 En \u00f6nemli payda\u015f\u0131m\u0131z ve varl\u0131\u011f\u0131m\u0131z olan insan kayna\u011f\u0131m\u0131za yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar\u0131m\u0131z, ge\u00e7mi\u015f d\u00f6nemlerdeki h\u0131z\u0131yla s\u00fcrecek. Mevcut \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n geli\u015fimine y\u00f6nelik projelerin yan\u0131 s\u0131ra, yeni istihdam edilecek arkada\u015flar\u0131m\u0131z\u0131n e\u011fitimi ve sekt\u00f6rdeki kariyer olanaklar\u0131 konusunda yapt\u0131\u011f\u0131m\u0131z projelerle perakendecili\u011fin mesleki itibar\u0131n\u0131 y\u00fckseltmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z olacak. Asl\u0131nda bu projeler ileti\u015fim program\u0131 \u00e7er\u00e7evesinde itibar\u0131n kazan\u0131lmas\u0131n\u0131n \u00f6nemli bir aya\u011f\u0131. Ayr\u0131ca t\u00fcm hizmet sekt\u00f6r\u00fcn\u00fcn sorunu olan esnek \u00e7al\u0131\u015fma modelinin \u00fclkemize uygun ve uygulanabilir hale getirilmesi i\u00e7in gereken yasal alt yap\u0131lara katk\u0131 sunmak da bir di\u011fer projemiz.<\/span><\/p>

GPD\u2019nin istihdam konusunda ses getiren projelerinden biri de perakende mesleklerine dair ilk yetkilendirilmi\u015f belgelendirme merkezi olan PERAVOC. PERAVOC projesi ne durumda? K\u0131saca bahsedebilir misiniz?<\/strong><\/span>
Mesleki Yeterlilik Kurumu (MYK) taraf\u0131ndan yetkilendirilen PERAVOC Perakendede Mesleki Yeterlilik Belgelendirme Merkezi, perakende sekt\u00f6r\u00fc meslekleri i\u00e7in s\u0131nav yapabilen ilk merkez konumunda. PERAVOC ile hem sekt\u00f6r\u00fcn meslek itibar\u0131n\u0131n artmas\u0131n\u0131 hem de \u00e7al\u0131\u015fanlar\u0131n mesleklerini daha g\u00fc\u00e7l\u00fc sahiplenmelerini hedefliyoruz.<\/span>
Mevcut haliyle BT Sat\u0131\u015f Dan\u0131\u015fman\u0131 ve BT Kasiyer meslekleri i\u00e7in \u201cMesleki Yeterlilik, S\u0131nav ve Belgelendirme Y\u00f6netmeli\u011fi\u201d h\u00fck\u00fcmlerine g\u00f6re haz\u0131rlanm\u0131\u015f belge verebilir durumday\u0131z.<\/span>
Yetki ald\u0131\u011f\u0131m\u0131z Haziran 2019 itibar\u0131yla BT Sat\u0131\u015f Eleman\u0131 konusunda 11\u2019i teorik ve 4\u2019\u00fc performans olmak \u00fczere 15 s\u0131nav ger\u00e7ekle\u015ftirildi. 51 adaya toplam 136 s\u0131nav yap\u0131ld\u0131. Teorik s\u0131navda ba\u015far\u0131l\u0131 aday say\u0131s\u0131 32 oldu ki bu da ba\u015far\u0131 oran\u0131n\u0131n %62 olmas\u0131n\u0131 sa\u011flad\u0131. Performans s\u0131nav\u0131nda ise 27 aday\u0131m\u0131z ba\u015far\u0131l\u0131 oldu. Bu s\u00fcre\u00e7te 25 aday, Yeterlilik Belgesi almaya hak kazand\u0131.<\/span><\/p>

Bu belgenin sekt\u00f6r a\u00e7\u0131s\u0131ndan \u00f6nemi nedir?<\/strong><\/span>
Bu belgenin hem \u00e7al\u0131\u015fanlar hem de i\u015fveren a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli \u00f6zellikleri var. \u00c7al\u0131\u015fanlar a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda belge, b\u00fct\u00fcn Avrupa \u00fclkelerinde ge\u00e7erli. Belgenin \u00e7al\u0131\u015fanlara sa\u011flad\u0131\u011f\u0131 bu ve benzeri avantajlar\u0131n\u0131n yan\u0131 s\u0131ra, belgeli \u00e7al\u0131\u015fanlar\u0131 istihdam eden i\u015fverenler i\u00e7in de 54 aya varan, \u00e7ok \u00f6nemli SGK te\u015fvikleri var.<\/span>
GPD olarak, PERAVOC\u2019a ek olarak, GPD-Voc Test ad\u0131yla yeni bir AB projesine daha ba\u015fvurduk. 2020 y\u0131l\u0131n\u0131n Haziran ay\u0131nda onaylanmas\u0131n\u0131 bekledi\u011fimiz bu projeyle belgelendirece\u011fimiz meslek say\u0131s\u0131n\u0131 artt\u0131rmay\u0131, yeni meslekler i\u00e7in standart geli\u015ftirmeyi, yeterlilik s\u0131navlar\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131rmay\u0131 ve daha \u00e7ok \u00e7al\u0131\u015fan\u0131m\u0131z\u0131 belgelendirebilmek i\u00e7in gezici s\u0131nav ekipleri kurmay\u0131 hedefliyoruz. Projenin ilerleyi\u015fine g\u00f6re bu konuyla ilgili yak\u0131n d\u00f6nemde daha detayl\u0131 bilgilendirme yapabilece\u011fiz.<\/span><\/p>

Modern perakende, enflasyonu frenleyen en b\u00fcy\u00fck g\u00fc\u00e7. Bu ger\u00e7ekten hareketle dernek \u00fcyelerinizle birlikte ne gibi \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftiriyorsunuz?<\/strong><\/span>
Perakende sekt\u00f6r\u00fcnde fiyat rekabeti \u00e7ok g\u00fc\u00e7l\u00fc. Rekabet ne yaz\u0131k ki fiyat baz\u0131nda ger\u00e7ekle\u015fiyor. Yap\u0131lan ara\u015ft\u0131rmalar, de\u011fi\u015fen t\u00fcketici dinamikleri sonucunda, fiyat hassasiyetinin giderek artt\u0131\u011f\u0131n\u0131, marka sadakatinin geriledi\u011fini g\u00f6steriyor. Bu bilin\u00e7le GPD olarak, \u00fcreticimizden ba\u015flayarak t\u00fcketicilerimize kadar t\u00fcm tedarik zincirinde \u00e7ok ince ayarlar yaparak rekabete dahil olmaya \u00e7al\u0131\u015f\u0131yoruz.<\/span>
Dolay\u0131s\u0131yla GPD \u00fcyesi g\u0131da perakendecileri olarak, hem tedarik zincirindeki \u00e7ok ince ayarlamalar ve \u00f6l\u00e7ek ekonomisinin verdi\u011fi g\u00fc\u00e7le hem de kendi i\u015f ve finansal modellerimizle sa\u011flad\u0131\u011f\u0131m\u0131z fiyat avantajlar\u0131yla enflasyonu da frenlemede \u00f6nemli bir rol oynuyoruz.<\/span><\/p>

2018 y\u0131l\u0131n\u0131n son d\u00f6neminde ba\u015flayan \u201cEnflasyonla Top Yek\u00fbn M\u00fccadele\u201d program\u0131na destek, ilk olarak \u00fcyelerimizden geldi. GPD \u00fcyeleri, 81 ildeki g\u0131da perakendecileri ve g\u0131da servis zinciri restoranlar\u0131yla ba\u015fta temel g\u0131da, i\u00e7ecek, temizlik, ihtiya\u00e7 ve ki\u015fisel bak\u0131m kategorilerinde olmak \u00fczere, bir\u00e7ok \u00fcr\u00fcn grubunda ve g\u0131da servis zinciri restoranlar\u0131n\u0131n t\u00fcketicilere sunduklar\u0131 yemeklerde yapt\u0131klar\u0131 indirimlerle t\u00fcketicimizin kaliteli \u00fcr\u00fcnlere, h\u0131zl\u0131 ve ekonomik \u015fekilde ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yorlar. H\u00fck\u00fcmetimizin belirledi\u011fi ekonomik hedeflere ula\u015f\u0131lmas\u0131nda \u00fcst\u00fcne d\u00fc\u015fen her g\u00f6revi lay\u0131k\u0131yla yerine getirmeye \u00e7al\u0131\u015fan modern g\u0131da perakendecileri olarak, \u00fcretici ve tedarik\u00e7ilerimizle birlikte enflasyonu frenlemek i\u00e7in var g\u00fcc\u00fcm\u00fczle \u00e7al\u0131\u015fmaya devam edece\u011fiz.<\/span>
Biz bu \u00e7er\u00e7evede tedarik\u00e7ilerimizle, \u00fcreticilerimizle, servis sa\u011flay\u0131c\u0131lar\u0131m\u0131zla hem mevcutlar hem de potansiyeller baz\u0131nda i\u015f birliklerimizi geli\u015ftiriyoruz. Do\u011fru ileti\u015fimin, bu ba\u011flamda \u00e7ok \u00f6nemli oldu\u011funa inan\u0131yoruz. Ortak geli\u015ftirdi\u011fimiz etkinlikler, toplant\u0131lar ve benzeri network ortamlar\u0131, bu amac\u0131m\u0131za sa\u011flam temeller olu\u015fturuyor.<\/span><\/p>

GPD, \u00f6zellikle k\u00fc\u00e7\u00fck \u00fcreticiye ve kooperatif\u00e7ili\u011fe verdi\u011fi \u00f6nemle bilinen bir dernek. Yeni d\u00f6nemde destekleriniz devam edecek mi?<\/strong><\/span>
Perakendeciler olarak operasyonlar\u0131m\u0131zda, \u00fcr\u00fcn\u00fcn tarladan t\u00fcketiciye ula\u015fana kadar olan t\u00fcm yolculu\u011funu en ince detay\u0131na kadar planl\u0131yoruz. Do\u011fru \u00fcr\u00fcn\u00fc, do\u011fru kalitede, do\u011fru \u00fcreticiden, do\u011fru zamanda ve do\u011fru fiyatta temin ederek, elde etti\u011fimiz kazan\u0131mlar\u0131 da t\u00fcketiciye do\u011fru fiyatta \u00fcr\u00fcn satarak payla\u015f\u0131yoruz. Bu nedenle \u00fcreticilerin, beklenen kalite ve standartta \u00fcretim yapabilmesi ve teslimatlar\u0131n\u0131 zaman\u0131nda ger\u00e7ekle\u015ftirebilmeleri i\u00e7in desteklenmesi bizler i\u00e7in \u00e7ok \u00f6nemli.<\/span>
Perakendeciler olarak, t\u00fcketiciye dokunan son nokta oldu\u011fumuz i\u00e7in, geriye d\u00f6n\u00fck t\u00fcketici talep verisinin detayl\u0131 analizlerini yaparak tedarik\u00e7ilerimize, gelecek d\u00f6nemlerdeki \u00fcretim planlamalar\u0131na yard\u0131mc\u0131 olacak geri bildirimler yapabiliyoruz. T\u00fcketicilerimize en uygun fiyat\u0131, ancak ve ancak tedarik s\u00fcrecimizi ve stoklar\u0131m\u0131z\u0131 \u00e7ok iyi y\u00f6netmek yoluyla tedarik zincirinin her a\u015famas\u0131ndaki maliyetleri d\u00fc\u015f\u00fcrerek yans\u0131tabiliriz. B\u00f6ylece sistem yukar\u0131da bahsetti\u011fimiz \u201cEnflasyonla Top Yek\u00fbn M\u00fccadele\u201d program\u0131na olduk\u00e7a \u00f6nemli katk\u0131lar yap\u0131yor.<\/span><\/p>

K\u00fc\u00e7\u00fck \u00fcreticiler ve kooperatifler bu \u00e7er\u00e7evede bizler i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u00dcyelerimiz kendi imkanlar\u0131yla hali haz\u0131rda k\u00fc\u00e7\u00fck \u00fcreticiler ve kooperatiflerle i\u015f birliklerini s\u00fcrekli geli\u015ftiriyorlar. GPD olarak biz de \u00fcyelerimize ula\u015fmak isteyen k\u00fc\u00e7\u00fck \u00fcretici ve kooperatiflerimize yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131yoruz. Yeni d\u00f6nemde de bu \u00e7al\u0131\u015fmalar\u0131m\u0131z s\u00fcrecek. Ba\u015fta Ortak Geli\u015fim Kongresi olmak \u00fczere farkl\u0131 kanallar arac\u0131l\u0131\u011f\u0131yla bu iki \u00f6nemli taraf aras\u0131ndaki ili\u015fkiyi g\u00fc\u00e7lendirmek i\u00e7in \u00e7al\u0131\u015faca\u011f\u0131z.<\/span><\/p>

Perakende sekt\u00f6r\u00fc, T\u00fcrkiye\u2019de dijital d\u00f6n\u00fc\u015f\u00fcme en h\u0131zl\u0131 adapte olan sekt\u00f6rlerden biri. GPD i\u00e7in de \u015fu anda bir dijital d\u00f6n\u00fc\u015f\u00fcm y\u00fcr\u00fct\u00fcl\u00fcyor. Konuyla ilgili ayr\u0131nt\u0131l\u0131 bilgi verebilir misiniz?<\/strong><\/span>
Derne\u011fimizin bu d\u00f6nemde ileti\u015fime daha fazla a\u011f\u0131rl\u0131k verece\u011finden bahsetmi\u015ftim. Bunu en etkin bir \u015fekilde s\u00fcrd\u00fcrmenin yolunun da teknolojiden ve dijitalle\u015fmekten ge\u00e7ti\u011finin bilinciyle GPD \u0130leti\u015fim Program\u0131 \u00e7er\u00e7evesinde, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcm\u00fcz\u00fc ilk etapta web sayfam\u0131z, sosyal medya hesaplar\u0131m\u0131z ve e-b\u00fcltenlerimize yapaca\u011f\u0131m\u0131z yat\u0131r\u0131mlarla ba\u015flatt\u0131k. Web sayfam\u0131z, sosyal medya hesaplar\u0131m\u0131z ve e-b\u00fcltenlerimiz yeni y\u00fczleriyle bize, ba\u015fta \u00fcyelerimiz olmak \u00fczere t\u00fcm payda\u015flar\u0131m\u0131zla sa\u011flam, g\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir ileti\u015fime ge\u00e7me imkan\u0131 sa\u011flayacak.<\/span>
Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcm\u00fcz, daha \u00f6nce vizyonumuzdan bahsederken s\u00f6yledi\u011fim \u201cG\u0131da Perakendecili\u011fine ve G\u0131da Perakendecilerine t\u00fcm payda\u015flar\u0131 nezdinde hak etti\u011fi itibar\u0131 kazand\u0131rmak ve GPD\u2019ni, orta vadede b\u00fct\u00fcn payda\u015flar nezdinde g\u0131da perakendecili\u011fi konusunda do\u011fru ve g\u00fcvenilir verinin akla ilk gelen kayna\u011f\u0131 haline getirmek\u201d konusundaki en \u00f6nemli projemiz olacak. Bundan \u00f6d\u00fcn vermeyece\u011fiz.<\/span><\/p>

GPD Ortak Geli\u015fim Kongresi\u2019nin 6.\u2019s\u0131, bu y\u0131l 14 Ekim\u2019de ger\u00e7ekle\u015ftirilecek ve perakende sekt\u00f6r\u00fc ortak geli\u015fim i\u00e7in bir araya gelecek. Kongrenin sekt\u00f6r i\u00e7in \u00f6nemi nedir? Bu y\u0131lki tema hakk\u0131nda bilgi verebilir misiniz?<\/strong><\/span>
Evet 5 y\u0131l \u00f6nce T\u00fcketici Odakl\u0131 Tedarik\u00e7i Perakendeci Verimlili\u011fi ana temas\u0131yla \u00e7\u0131kt\u0131\u011f\u0131m\u0131z yolda, her y\u0131l g\u00fcndeme dokunan bir konuyu i\u015fledi\u011fimiz kongremizi 14 Ekim\u2019de Wyndham Grand Levent\u2019te ger\u00e7ekle\u015ftirece\u011fiz.<\/span>
Ortak Geli\u015fim Kongresi, ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere t\u00fcm payda\u015flar\u0131m\u0131zla birlikte geli\u015fmemiz i\u00e7in yapmam\u0131z gerekenleri konu\u015ftu\u011fumuz, \u00f6nemli bilgi al\u0131\u015fveri\u015finde bulundu\u011fumuz, yeni i\u015f birlikleri i\u00e7in ilk ad\u0131mlar\u0131 att\u0131\u011f\u0131m\u0131z bir etkinlik. Ortak Geli\u015fim Kongresi\u2019nin k\u0131sa s\u00fcrede g\u0131da perakendecili\u011fi sekt\u00f6r\u00fcndeki herkesin kat\u0131lmak istedi\u011fi bir etkinlik haline gelmesinde eme\u011fi ge\u00e7en t\u00fcm \u00fcyelerimize ve payda\u015flar\u0131m\u0131za buradan da te\u015fekk\u00fcr etmek isterim.<\/span><\/p>

Kongrenin bu y\u0131lki i\u00e7eri\u011fi ve temas\u0131 hakk\u0131nda bilgi verebilir misiniz?<\/strong><\/span>
2019 y\u0131l\u0131, zor bir y\u0131l olacak. Herkesin s\u00fcre\u00e7lerini g\u00f6zden ge\u00e7irip gerekli \u00f6nlemleri ald\u0131\u011f\u0131 ve verimlili\u011fe daha da \u00e7ok \u00f6nem verece\u011fi bir d\u00f6nem olacak. B\u00f6yle d\u00f6nemlerde ayakta kalmak, zorluklara kar\u015f\u0131 \u00e7eviklik g\u00f6stermek, dayan\u0131kl\u0131 olmak, ileti\u015fime ve i\u015f birliklerine a\u011f\u0131rl\u0131k vermek, bu y\u0131lki kongremizin i\u00e7eri\u011finde de\u011finece\u011fimiz konular olacak.<\/span>
Kongremiz bu zengin i\u00e7erikle \u00f6nemli bir bilgi al\u0131\u015fveri\u015fi sa\u011flayacak. A\u011f\u0131rlayaca\u011f\u0131m\u0131z k\u00fc\u00e7\u00fck \u00fcreticilerimiz ve kooperatiflerimizi, Geli\u015fim Market\u2019imizde sekt\u00f6r\u00fcn \u00f6nemli oyuncular\u0131yla bulu\u015fturaca\u011f\u0131z. Tan\u0131\u015fma Maratonu\u2019nda yeni i\u015f birliklerinin ilk ad\u0131mlar\u0131n\u0131n at\u0131lmas\u0131 i\u00e7in f\u0131rsatlara imk\u00e2n tan\u0131yaca\u011f\u0131z. Wyndham Grand Levent\u2019te ger\u00e7ekle\u015ftirece\u011fimiz Ortak Geli\u015fim Kongresi\u2019nde 900 sekt\u00f6r profesyonelinin kat\u0131l\u0131m\u0131n\u0131 bekliyoruz. Sponsorlar\u0131m\u0131z\u0131n deste\u011fiyle her y\u0131l oldu\u011fu gibi keyifli bir ortamda sekt\u00f6r\u00fcm\u00fcz\u00fc a\u011f\u0131rlamaktan biz de b\u00fcy\u00fck keyif alaca\u011f\u0131z.<\/span>
Hedefimiz, Ortak Geli\u015fim Kongresi\u2019ni T\u00fcrkiye\u2019nin \u2018G\u0131da Perakendecili\u011fi\u2019 konusundaki referans konferans\u0131 haline getirmek.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u0131da Perakendecileri Derne\u011fi, Ocak ay\u0131nda ger\u00e7ekle\u015ftirilen Genel Kurul\u2019da yeni ba\u015fkan\u0131n\u0131 se\u00e7ti ve bayra\u011f\u0131, B\u0130M \u0130cra Kurulu \u00dcyesi ve Operasyon Ba\u015fkan\u0131 Galip Ayka\u00e7 devrald\u0131. Kuruldu\u011fu 2012 y\u0131l\u0131ndan beri y\u00f6netim kurulunun ve \u00fcyelerinin destekleriyle \u00f6nemli ba\u015far\u0131lar elde eden GPD\u2019nin yeni Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7\u2019la GPD\u2019nin yeni d\u00f6nemini konu\u015ftuk. \u0130leti\u015fimden istihdama, \u00fclke ekonomisine sa\u011flanan katk\u0131lardan sekt\u00f6rel sorunlar\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":1245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-1244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-roportajlar"},"featured_image_src":"https:\/\/www.gidaperakendecileri.org\/wp-content\/uploads\/2019\/10\/GalipAykac-1.jpg","author_info":{"display_name":"ph16171887571_m2ho1594","author_link":"https:\/\/www.gidaperakendecileri.org\/?author=1"},"yoast_head":"\nGalip Ayka\u00e7: \u201cGPD\u2019de S\u00fcrd\u00fcr\u00fclebilir ve Dijital \u0130leti\u015fim D\u00f6nemi Ba\u015fl\u0131yor\u201d - GPD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.gidaperakendecileri.org\/?p=1244\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galip Ayka\u00e7: \u201cGPD\u2019de S\u00fcrd\u00fcr\u00fclebilir ve Dijital \u0130leti\u015fim D\u00f6nemi Ba\u015fl\u0131yor\u201d - GPD\" \/>\n<meta property=\"og:description\" content=\"G\u0131da Perakendecileri Derne\u011fi, Ocak ay\u0131nda ger\u00e7ekle\u015ftirilen Genel Kurul\u2019da yeni ba\u015fkan\u0131n\u0131 se\u00e7ti ve bayra\u011f\u0131, B\u0130M \u0130cra Kurulu \u00dcyesi ve Operasyon Ba\u015fkan\u0131 Galip Ayka\u00e7 devrald\u0131. 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